Published by Michael Stelzner, Social Media Examiner—AI marketing
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work. Show notes at Socialmediaexaminer.com/aipod
Listen on Apple Podcasts42 min
Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability. What Open-Weight Models Are and Why They Matter Four Core Benefits of Using Open-Weight Models Practical Use Cases for Open-Weight Models in Business The Hardware and Software You Need to Run Open-Weight Models Locally How to Choose the Right Open-Weight Model How to Get Started With Open-Weight Models Guest : Chris Penn | Show Notes : socialmediaexaminer.com/a116 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
45 min
Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI. Identify What Customer-Facing AI Tools to Build: 4 Questions Structure Your AI Tools for Customer Use 3 Real-Life Customer-Facing AI Tool Examples Three Ways to Build and Sell AI Tools to Clients Guest : Kelly Sinclair | Show Notes : socialmediaexaminer.com/a115 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
42 min
Wondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate. Why Use the Cognitive Fingerprint Interview to Train AI The Four Layers of Knowledge Inside Every Transcript Collecting the Right Transcripts Prompting AI to Extract and Build Your Cognitive Fingerprint How to Use Your Cognitive Fingerprint File Guest : Max Bernstein | Show Notes : socialmediaexaminer.com/a114 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
46 min
Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention. Choosing Your Manus Subscription Plan 4 Ways to Access Manus Identify Processes Worth Automating With Manus: 2 Examples Prompt Manus for Agentic Workflows Use Manus Skills for Reusable Workflows Guest : Kate vanderVoort | Show Notes : socialmediaexaminer.com/a113 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
42 min
Want to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content. Choosing From Top AI Image and Video Tools Establishing Your Brand Foundation Creating Product Reference Assets Creating Character Sheets for Human Likenesses Storyboarding Your Video With Images Using Images to Generate the Video Guest : Jerrod Lew | Show Notes : socialmediaexaminer.com/a112 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
38 min
Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront. The Paradigm Shift Determine What the Prospect Wants Use Deep Research to Profile the Person, the Company, and the Market Create a Working Style Guide to Match Your Prospect’s Branding Create the Asset Prototype and Presentation Deck Guest : Etan Polinger | Show Notes : socialmediaexaminer.com/a111 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
46 min
Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes. The Truth About Building AI Agents How to Set Up the Tech Foundation for Your AI Agent How to Build a Playbook to Guide the AI Agent’s Actions Tips to Get the Whole System Working for You Guest : Keith Moehring | Show Notes : socialmediaexaminer.com/a110 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
42 min
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. Guest : Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
51 min
Wondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required. What OpenAI’s Codex Is and Isn’t How to Download and Deploy OpenAI Codex What You Need to Know About Security and OpenAI Codex How to Use Skills and Plugins to Let Codex Execute Recurring Business Processes How to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a Schedule OpenAI Codex In Action: A Real World Example Guest : Karl Yeh | Show Notes : socialmediaexaminer.com/a109 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
45 min
Struggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale. Build Your Brand Knowledge Base With Deep Research Train a Claude Project on Your Brand Generate Ad Copy With Claude Brainstorm and Generate Ad Images and Prompts With Claude Generate Ad Images With Nano Banana in Gemini Generate Video Ad Script Drafts With Claude Guest : Fraser Cottrell | Show Notes : socialmediaexaminer.com/a108 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
46 min
Want to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience. Developing Your Ideal Customer Profile & Content Pillars With AI Researching YouTube Content With AI Analyzing the Outlier Video With AI Crafting Your Hook and Scripting a New Video in Your Voice With AI Guest : Sandy Lee | Show Notes : socialmediaexaminer.com/a107 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
47 min
Is your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform. Why Portable AI Workflows Matter How to Create AI Workflow Portability With Skills How to Create AI Workflow Portability With External Storage How to Create AI Workflow Portability With Excel Guest : Nicole Leffer | Show Notes : socialmediaexaminer.com/a106 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
46 min
Have you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users. Why Advanced Employee Training Benefits Businesses More Than Large-Scale AI Initiatives Establishing Two Types of Governance Before You Begin Training Mapping Your Team’s AI Capability Against Four Stages of Mastery Determining Your Team’s Role Type Makeup Giving Your People a Problem to Solve Before They Watch a Single Video Guest : John Munsell | Show Notes : socialmediaexaminer.com/a105 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
44 min
Want to build your own custom AI tools and automations, but don’t have coding or developer experience? I interview Tyler Reed to discover how to set up Claude Code and build your first automation. How to Set Up Claude Code Step by Step Working With Claude Code: The Basics Working With Claude Code: Advanced Features Building Your First Automation With Claude Code: Google Calendar and Telegram Guest : Tyler Reed | Show Notes : socialmediaexaminer.com/a104 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
43 min
Are you looking for a way to get actual work done with AI without micromanaging every step of in chat? I interview Dan Nestle about using Claude Cowork. 4 Claude Cowork Use Cases The Beginner-Friendly Guide to Download and Install Claude Cowork Connecting Cowork to a Claude Project Using Connectors in Cowork Using Skills in Cowork Using Plugins in Cowork Guest : Dan Nestle | Show Notes : socialmediaexaminer.com/a103 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
46 min
Want to build custom AI agents and bots, but worried the process is too technical? I interview Mike Russell about how to use OpenClaw to build AI agents and bots, no coding required. What Is OpenClaw and What It Can Do Examples of OpenClaw Agents The Beginner-Friendly Guide to OpenClaw Setup Creating Your First Bot With OpenClaw: Gmail Triage Guest : Mike Russell | Show Notes : socialmediaexaminer.com/a102 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
46 min
Are you spending days trying to keep up with everything happening in your industry? Wondering how to make faster, better-informed decisions without drowning in research? To discover how to use AI deep research to compress days of analysis into hours, which tools work best and why, and a proven framework for crafting prompts that deliver expert-level insights, I interview Natalie MacNeil. Guest : Natalie MacNeil | Show Notes : socialmediaexaminer.com/a101 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
44 min
Are you avoiding video because you think the production is too time consuming or expensive? Want to use AI video tools to create and edit quality marketing videos? To discover a step-by-step breakdown of the video editing workflow, the specific AI tools that handle each stage, and how to put it all together to cut your editing time by as much as 90%, I interview Greg Preece. Guest : Greg Preece | Show Notes : socialmediaexaminer.com/a100 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
45 min
Tired of not seeing real results from AI experiments in your day-to-day work? Wondering how to use AI to fundamentally change the way you work? To discover the five-step ADOPT framework that turns scattered AI experimentation into a structured, sustainable approach to using AI to change how you work, I interview Tim Cakir. Guest : Tim Cakir | Show Notes : socialmediaexaminer.com/a99 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
42 min
Are you still manually copying data into your AI tools every time you need an analysis? Do you keep uploading the same files to Claude or ChatGPT only to find they're already outdated by the time you need them again? To discover how to connect live data to your AI tools for real-time intelligence, I interview Ryan Staley. Guest : Ryan Staley | Show Notes : socialmediaexaminer.com/a98 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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Observed July 31, 2026.
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