Published by Golfstore, Martin Hardenberger Sverkas and guests
The Golfstore Podcast is a podcast about golf, where we share our tips, knowledge and passion for the game. In by-weekly episodes we will interview Golfstore Teaching Professionals to provide compelling and inspiring stories that will help you with golf game.
Listen on Apple PodcastsTimes are changing, so is what the tour players put in their golf bags – and perhaps what you should put in yours too. Together with Fredrik Theander, Golfstore Professional at Ljunghusens Golfkubb, we take a look equipment trends on tour, and what we as amateurs can learn from it.
”Straight is long” is an old expression that keeps on returning in golf. And it does so for a reason. How should you think when it comes to length versus dispersion and how may a shorter shaft affect both of these? Can you even swing the shorter shaft faster than the long? In this episode of The Golfstore Podcast we visit David Leet, PGA Professional at Falsterbo Golfklubb for a deep dive into driving, and how a custom fitting can help you find the sweetspot more often.
Zero Torque, Toe-hang and Face-Balance. In this episode of the Golfstore Podcast we take a deep dive into putter terminology and help you understand what works best for you.
To become a good putter, you need to know what defines someone who puts well, and what is good putting. Only then can you start your journey to master the art of putting. In this episode of the podcast we seek help from a real golf couple, Golfstore-Professionals Ellinor Haag and Patric Sundlöf. Together they share expertise that, if you take it to heart, will make you better with the flat stick.
In this episode of the Golf Store Podcast, we sit down with Golfstore-Professional Robert Maack to deconstruct the short game masterclass we just witnessed at Augusta National. From Rory McIlroy’s newfound wedge control to the nerves of elite leaders, we explore why the Masters is the ultimate test of "touch" and technique. Robert breaks down the physics of a great wedge shot, explaining why friction and strike location are more important keys to unlocking your potential. Whether you're struggling with "winter rust" or looking to stick your approaches like a pro, this episode provides the blueprint for a sharper short game. Don't miss out on topics such as: The Augusta Factor, secrets to finding the right groove, how shake of that winter rust, and most importantly why the lie dictates it all. A warm welcome to a new episode of The Golfstore Podcast.
Why do we spend 700 euros on a new driver, yet keep the same worn-out wedges in our bag for a decade? In this episode of The Gear Watch, we welcome Linda Lindell from Araslöv Golf & Resort. With over 20 years of coaching and retail experience, Linda joins us to discuss the most neglected category in golf equipment: the wedges. As we head into Masters week and the start of the golf season, we dive deep into why fresh grooves are the true secret to that low, checking ball flight we see on television. We explore the balance between tech, turf interaction, and the psychological edge of having equipment you can actually trust around the greens.
Finally the golf season is almost here! But how do we ensure that it starts off in the best possible way, with good shots, lots of fun and perhaps a birdie or two? It is not always easy to find the grove, and sometimes the results can even be quite deflating. Let’s avoid that. Let’s get inspired! To kickstart the season, we sat down with Magnus Landström. Golfstore-Professional at Pibe Mölle. In this chat Magnus identifies what good players do differently to the rest of us, and how we can learn from them in order to quickly shake off that winter rustiness, play better – and most importantly have more fun. A warm welcome to another episode of The Golfstore Podcast.
The golf season is around the corner and in this episode of The Golfstore Podcast's Gear Watch we take a closer look at some of the most exciting products of 2026. Among other topics we discuss TaylorMade Qi4D, Callaway Quantum and the new Vokey SM11 Wedges from Titleist.
In this episode of the Golfstore Podcast Johan Gullstrand and Fredrik Tillgren explains a philosophy based on individual biomechanics, and a putter fitting process that shaves strokes of your score. Tour pro or amateur – you’re probably searching for what really works for your swing. To hit it longer and make more puts Listen in and lower your handicap.
Welcome to a new season of the Golfstore Podcast, and a season were we focus a bit extra on the expertise of our Golfstore Pros – and tips that will make you play better golf. We kick 2026 off with an inspiring conversation with Niklas Eriksson. We discuss how to set goals, and how planning and building motivation are keys for reaching these goals. As they say in the military "proper planning prevents poor results. Fittingly enough we meet Niklas, who has a background in the marine, at the former regiment A6 Golf Club. Listen and make 2026 your best golf year so far.
Putting mat, range finder or perhaps a custom fitting lesson? Whether on a budget or looking to spend big – we have compiled the ultimate Golf Christmas Wish List!
She was the big Danish star, made her way onto the LPGA Tour, and was on the verge of making the European Solheim Cup team – but then back injuries stopped her dreams. Today she is a Golfstore Professional at Horses Golf Club, helping other golfers reaching their goals. In this episode of the Podcast Line Vedel Christensen explains the importance of winter training, and how the winter is the time to create a strong physical and technical foundation, and platform for success. A warm welcome to the Golfstore Podcast.
In this episode of The Golfstore Podcast's The Gear Watch we take a look at what has surprised us the most in 2025. We also go through each of the seven brands (Callaway, Cobra, Ping, Srixon/Cleveland, TaylorMade, Titleist and Wilson) we have in our shops and review their year – as well as look ahead to whats to come.
The golf equipment jungle can be very hard to navigate. Needles to say, finding the right setup might be difficult. In this episode we have Golfstore Professional, and custom fitting expert, Philip Coles helping us putting together the perfect golf bag.
Bobby Jones once famously said "Competitive golf is played mainly on a five-and-a-half-inch course... the space between your ears”. Now, how is your mental game holding up? In this episode we talk mental toughness with former Navy Seal Niklas Eriksson – who shares an approach to the game that, if you take it to heart, will make you mentally stronger and a better golfer. A warm welcome to The Golfstore Podcast.
Probably you have left the course feeling you swung the club well but that your score didn't reflect it. Likely your game plan and decision making wasn't up to par. In this episode of The Golfstore Podcast Magnus Andersson, Golfstore Pro and former tour caddie, dives deep into course strategy and helps creating a game plan that will lower your handicap.
In this episode of The Gear Watch we take a closer look at the golf ball, and break down some of the most important equipment myths in golf. We also explain why it is worth investing in a quality golf ball – and sticking with it.
You can save endless strokes with good short game. But how do you become good? How do you spin it like the guys on the tele – is it really only a matter of touch? Together with Robert Maack, Golfstore Pro at St Dionys in Germany, we dive deep into how to turn three strokes into two. A warm welcome to a new episode of the Golfstore podcast.
Wedges, the scoring clubs and the sharpest knives in your bag. But, in this djungle of bounce, grinds and lofts, how do you know which ones are right for you? In this episode of The Golfstore Podcast Jesper Overgaard Sorensen, Golfstore Professional at Smorum Golf Club, is guiding you on a path towards lower scores – and more fun on the golf course.
Master the system and learn about the myths, with Golfstore Professional Håkan Svensson. In this episode Håkan gives you the keys to put like the pros you see on television.