Video Brand Infusion

This video is for business owners who want to make YouTube videos without reading from a script. I walk you through the sticky-note method I use to talk for 20 minutes on camera, stay on point, and still sound like myself... plus why being real on camera is how you stand out when everyone in your niche is covering the same topics. ▶︎ OFF SCRIPT OUTLINES: https://videobrandtoolkit.com/outlines ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

If your videos get views but not clients, it's not a views problem... it's a what to post on YouTube problem. In this video I break down the business owner's YouTube predicament (the topics that grow a channel usually aren't the topics that grow a business) and the 3 questions I want you to ask before you hit record. Want to know what to post on YouTube next? Get the YouTube Visibility Report: http://videobrandtoolkit.com/visibility 0:00 Why your YouTube videos aren't reaching clients 2:04 The road trip that went the wrong way 4:48 Visibility Report - Find out what to post on YouTube 6:05 The business owner's YouTube predicament 8:35 Question 1: What am I already being found for? 10:47 Question 2: What are my ideal clients actually seeking? 13:32 Question 3: How will I stand out? ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Thinking about pivoting your YouTube channel or changing your business niche? I’ve been there! In this video, I break down whether you really need to start a new channel or if you can pivot your existing one. I’ll share my own experience, the biggest mistake I see, and how the YouTube algorithm really works when you shift direction. If you want YouTube to work as an asset for your business, let’s get clear on your next steps! ▶︎ Watch Next: Oops... My YouTube Channel Pivot Problem: https://www.youtube.com/watch?v=VRi1mQN_wF4 ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

With over 20,000 subscribers in a year, you really have to question if going after a small niche is actually rather smart. Lisa has done a phenomenal job at growing her channel in the sewing repair niche. I love hearing about her insights and how she makes decisions about her next moves on YouTube! http://youtube.com/@lisaseamswell ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

What if you could make YouTube work for your business without spending all your time on content? I’ll show you how to batch four long-form videos in less time than it takes to post daily Instagram reels. Learn the secrets to efficient planning, recording, and editing with tools like Descript, plus get my tips for making your content an asset, not a chore. Let’s get you off the hamster wheel! ▶ YouTube Visibility Score: https://videobrandtoolkit.com/visibility ▶ Meredith's Off Script Outlines: https://videobrandtoolkit.com/outlines ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Building a business on YouTube while juggling a full-time job and family? In this episode, I chat with Tyler Beck of Tech & Espresso about how he grew his CAD and 3D printing channel, launched digital courses, and used email marketing to connect with his audience. We dig into the real-life challenges of content creation, staying consistent, and the surprising power of email in building a business. Tyler’s story is packed with practical tips and relatable moments! ▶ Tyler's Channel https://www.youtube.com/@TylerBeckofTECHESPRESSO ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Are YouTube's new monetization changes for 2027 going to hurt your channel? I'm breaking down exactly what these YouTube monetization changes mean for solo entrepreneurs and business owners like you. From the new YouTube Partner Program requirements and doubled watch-hour thresholds, to why chasing ad revenue is the wrong game, to the growing rift between AI-generated content and real, human long-form video... let's talk about it. ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Struggling with what to post or how to start on YouTube? Worried you'll look stupid as a beginners? I get it... but you're (most likely) overthinking EVERYTHING. ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Wondering if publishing an Apple podcast video is better than uploading to YouTube? After 100 episodes, I compare my stats to see where video podcasts perform best. In this episode, I dig into my stats from Buzzsprout and YouTube to reveal where the real audience is for Apple podcast videos and traditional YouTube content. ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Ever freeze up when you get a critical comment on your videos? I’ve been there! Today, I’m revealing my go-to five-word reply that ends the drama and keeps your brand strong: “Thank you for your feedback.” We’ll talk about why you shouldn’t rush to delete negative comments, how to respond with confidence, and why your audience is watching how you handle pushback. ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

The "Yap Challenge" is everywhere on Instagram right now (thank you, @jessijeanathome!) but as a long-form YouTube creator, does Jessi's "Yap on Camera" program even apply to long videos? Well, I bought the challenge, and I want to share 3 things to look out for if you're all in on YouTube and sticking with longer videos. 👉 Jessi Jean on IG: https://www.instagram.com/jessijeanhome/ 👉 MEREDITH'S ANTI-SCRIPT OUTLINES: https://videobrandtoolkit.com/outlines 👉 Channel Launch Lab: https://meredithmarsh.thrivecart.com/cll/ 👉 Magnificent-7 YouTube Channel Launch Sequence: https://www.meredithmarsh.co/lydca ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

So you started a YouTube channel but now it's not taking off? I’m sharing the real reasons your videos aren’t getting views, your channel isn't gaining subscribers, and it's starting to feeling all that hard work was for nothing. AND! How to fix it... Let’s get your channel working for you! ⭐️ FREE WORKSHOP: Launch your Darn Channel https://videobrand.link/lydca ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Stop stalling and start your YouTube channel with confidence! I’ll show you how to look like an expert on YouTube from day one, without expensive equipment or endless practice. Discover the three things you need before you hit record: smart channel settings, a focused YouTube topic strategy, and a launch series that connects with your audience. Want my step-by-step blueprint? Check out the free workshop linked below! Launch Your Darn Channel Workshop: https://videobrand.link/lydca YouTube Visibility Report: https://videobrandtoolkit.com/visibility ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Ever feel awkward about sharing a controversial opinion on camera? I get it! In this video, I’ll help you show up confidently, ditch the drama, and become a true thought leader in your niche. I’m sharing my anti-script outlines and inviting you to the Hot Take Challenge... Download resources and join the fun below. I want to snail mail you a sticker! Complete your "hot take" challenge by the end of June 2026 and let me know on IG (handle: meredithmarsh.co)! Grab my "hot take" anti-script outline here: https://videobrandtoolkit.com/outlines ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

How did I build a $50K YouTube funnel around a $147 course... without ads, webinars, or launches... and why did I shut it down? In this video, I share the real story behind my "backstage YouTube funnel," the pivotal moment that changed my business, and why I chose to go all-in on community and connection through Video Brand Academy. If you’re a course creator or business owner, this is for you! ▶︎ James' Business Breakthrough Experience: https://videobrand.link/bbe ▶︎ My Business by Design Review: https://youtu.be/DFm5SoejKvo ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

The new "Ask YouTube" feature is rolling out, and wow... it’s a big update! I am sharing my honest thoughts on how this new feature could shift everything we know about YouTube search and content strategy. I am breaking down what Ask YouTube means for your channel, how to adapt, and why showing up authentically matters more than ever. ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Is building an online business or YouTube channel worth it? After a decade of self-employment, I’m opening up about the challenges, the freedom, and the real strategies that helped me earn a living on my own terms. From weekly meetings with myself to finding the right mentors, I’m sharing what works... and what I wish I’d known sooner. ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Ever wonder how a business can land new clients from just 30 YouTube views? I sat down with Matthew, a retired truck driver turned YouTube editor, to talk about building authority, learning from mistakes, and why long-form content is the secret sauce. We cover practical strategies, the power of niche videos, and how Video Brand Academy’s tools make it all possible. Ready to rethink your YouTube strategy? Matthew's Channel (Opichi): http://youtube.com/@opichi ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

YouTube lead generation strategies that actually convert? I've got 3 of them for you. Forget the obvious lead magnets everyone talks about. These are the subtle YouTube marketing approaches that build trust while quietly growing your email list while growing your YouTube audience. ▶︎ JAMES' 21 DAY LEADS CHALLENGE: https://videobrand.link/100leads (affiliate link) ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Ever wonder why your most valuable videos flop while others soar? I get it—and I’ve been there! In this episode, I reveal how to sequence your content so your expertise shines and YouTube’s algorithm works for you. I’ll walk you through the awareness funnel, the spiderweb strategy, and how to build a video brand that attracts your ideal clients. Don’t miss the free YouTube Visibility Report linked below! Video: The Awareness Funnel: https://youtu.be/BJUEv3qOt4s ⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook ✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility 📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable 🟣 Video Brand Academy: https://videobrand.link/vba 🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush 🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast 📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app 👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4 📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7