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Published by Brittany Roberts: Social Media Content Strategist and Online Business Launch Coach
Where online coaches and course creators come to create six-figure launches fuelled by social media content that sells and iconic personal brands that create year-round demand.
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What happens when a content and launch strategist creeps on three completely different live launches... as a lead? She tells you ALL about it. Over the past few weeks, I've been inside three launches that couldn't have looked more different. Different industries. Different audiences. Different price points. One was about yapping. One was an AI membership. One was a slow cooker meal prep mini-course. But despite all of those differences, they all relied on three things to drive demand, buzz and sales. I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling. Tune in to hear more about: Why email still drives the entire launch (and why you're probably not sending enough) The real purpose of subject lines beyond getting opens How urgency and scarcity reduce buyer hesitation (without feeling manipulative) Why early momentum is one of the biggest predictors of a successful launch The role organic content plays before, during and after cart opens I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
If your content isn't getting seen, it isn't necessarily because the algorithm is working against you. More often than not, it's the small execution details that determine whether someone stops scrolling or keeps moving and how your content is pushed out to more people. In this episode of Launch Loud , I'm sharing five quick changes that can dramatically improve your Instagram content without requiring more time, more posting or a complete strategy overhaul. Tune in to hear more about: Written hooks vs spoken hooks: why people read before they listen The biggest b-roll mistakes that makes content feel amateur Editing in-app versus using fancy software Why hashtags are no longer driving SEO on Instagram (and why keywords matter instead) The return of the single static post and when it makes sense to use it If you're an online coach, course creator or service provider looking to increase your Instagram reach, generate more leads and create content that actually converts, these are the practical tweaks you can start implementing today. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at
What turns a decent launch into a record-breaking one... More followers? A different webinar? A complete offer overhaul? Not this time. In this episode of Launch Loud, I'm breaking down the exact shifts my client Jen made to take her launch results from an average of around $15,000 to $52K without changing her niche. I’ll unpack the 3 pre-launch shifts that transformed her results as well as what she deliberately didn't change (and why that's important). If you’ve been launching reactively or scrambling to fill spots at the last minute, this episode is for you. Because the difference between launching to three people and having buyers ready before you've even dropped the link often comes down to one thing: Your pre-launch. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
While I absolutely believe in building a business that isn't dependent on being constantly “on”, I think far too many coaches and course creators are trying to skip the very thing that gives them the information they need to make evergreen, passive and automated sales systems actually work. Because here's the truth... Live launching isn't just about making sales. In this episode, I'm unpacking why live launching your offer regularly is a non-negotiable in 2026 (even if you want to be working part-time hours). I'm breaking down the 10 ripple effects that happen every time you launch and share why one of my client's "unsuccessful" launches ended up giving us more valuable data than a six-figure launch ever could. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
Have a launch (or launches) on the calendar in Q3 or Q4? This is your reminder that your biggest revenue months are built long before you open the cart. I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including: How I'm growing my email list Increasing my offer's visibility Refreshing my messaging Analysing launch data And re-engaging past leads. If you want more webinar registrations, higher conversions and a sold-out group program in the last half of the year without relying on last-minute hustle, this episode is packed with practical pre-launch marketing, content strategy and planning tips you can implement now. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Most service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle. You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*. In this episode, I'm walking you through exactly what I'd do if I was wanting to make the leap in 2026 without fear of disappointing clients and losing income. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify
Over the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it. In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
I'm unpacking the launch everybody is talking about in 2026. Using Jessi Jean's $1.2 Million launch as a real-world example, I want to have an honest conversation about why audience growth and your pre-launch strategy matter even more than they used to. Plus, why it’s important we stop analysing the final seven days of her cart open instead of the seven weeks and months that came before it. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify
Check out the complete slide deck here ! Choosing between a webinar or a waitlist strategy for a 2026 audience is just the tip of the iceberg... Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and conversion scripts along with a pre-launch runway that ensures your audience sees your offer as the obvious choice. Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-lab Have questions? DM me ASAP @thesocialbrititfy
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions. Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Your launch results probably haven’t stalled because you didn’t post enough or your offer announcement Reel flopped. It’s because of what didn’t happen 60 days earlier. And as a result, your audience wasn’t ready - not emotionally or logically. So how can you get a read on your audience’s readiness before you open your cart again? In this episode, I’m unpacking the hidden awareness gaps that kill conversions and the simple shifts that will get your audience buying again. Be the first to get your hands on The Warm Test™️ 🌡️ → Click Here ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast 3. Join Conquer Club for just $49/m: The trends, templates and just the right amount of strategy to make Instagram fun again because let's be real - You’ve got better things to do than guessing what to post. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Before you start adding every course, template bundle, and “limited-time offer” to your cart, we need to have a little dopamine intervention… There are going to be a lot of deals flying into your inbox on Black Friday (in fact, they probably already are) and while it can be tempting, you don’t need it all. But I certainly do have some tips on how to leverage what’s on offer to set yourself up for a strong start to the year in 2026. Tune in for my investment recommendations and the red-flags to run from this Black Friday! PS → You can get 30% off Foundd Legal's contract templates with code BFCM2025. Check out their full range here and save! ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast 3. Join Conquer Club for just $49/m: The trends, templates and just the right amount of strategy to make Instagram fun again because let's be real - You’ve got better things to do than guessing what to post. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
The reality is, you can’t afford to blend in and keep floating in the sea of sameness. If you want to be the obvious choice in your niche - you need to find your distinctive edge: that blend of personality, positioning, and power that makes your audience think, “She gets me.” And that’s exactly what Megan Yelaney helps coaches and experts to do. In this episode we chat about what it really takes to rise above the noise online, how to own your unique message (without reinventing your offer every five minutes) and how Megan balances running a multi-six-figure business while raising twins and building a life she actually loves. If you’ve been wanting to reignite your story and use it to convert (often), this one’s a must-listen Connect with Megan: Instagram: https://www.instagram.com/meganyelaney Access the FREE Business Story Blueprint: https://meganyelaney.com/business-story-blueprint ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Black Friday is on it’s way and while everyone else is preparing to discount every damn thing on their website, pull three all-nighters and burn out trying to keep up with the big brands… You’re about to play it smarter. I’m taking you behind the scenes of my Extract, Stack and Bundle strategy - the exact method I use to craft high-converting Black Friday campaigns using the assets, templates, tools, and trainings I already have (and you probably do too). This is how you build a cash injection and a sales pipeline - without creating anything new or scrambling to get it done. Ready to plan your BF Campaign and make it sell like hot cakes? → Access the Campaign in a Box here! ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Don't clock out in November - CASH IN on momentum, leads and sales. Black Friday is the perfect time to set the tone for Q1 of the following year. But here’s the thing: You don’t need a new offer. You don't need to discount. And you don't need all the bells and whistles of a launch. You just need a campaign that keeps your audience toasty + stacks demand (while you enjoy the cash injection). Tune in to hear more about about to plug this strategy into your business next month! ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Confession time: I love YouTube. I can’t resist a deep-dive skincare review or a “day in the life” vlog. But II assumed if you didn’t start your channel back in 2012 you’d missed the boat. However, Gillian Perkins, CEO of Startup Society and the brains behind a 700k+ subscriber channel has proved me wrong. In this episode, we chat about how YouTube could be your business growth fast-pass and how you can use it to generate leads for your business for weeks, months and even years regardless of your business model or offer suite. Connect with Gillian Instagram: https://www.instagram.com/gillianzperkins/ The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method 3 Secrets to Reach 1,000 YouTube Subscribers in Just 3 Months: https://creatorfasttrack.com
If you wish every Reel you worked so hard on didn’t just disappear into the algorithm void… this episode is your digital permission slip to change that. This week, I’m joined by the brilliant Kara Duncan - she helps service-based businesses get found (and paid) through sustainable marketing strategies like Pinterest and SEO-rich blog content. We chat about why you don’t have to ghost the ‘gram but definitely shouldn’t rely on it to build your empire and how to stretch your best content across platforms without feeling like you’re doing a never-ending relay. Connect with Kara: Instagram: https://www.instagram.com/thekarareport Her Private Podcast: https://thekarareport.com/private-podcast ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it. 3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Ever feel like you're doing everything right in business but still hitting a mysterious ceiling? The kind where visibility isn’t translating to sales, your content feels like it's missing the mark, or growth feels harder than it should? This Expert Panel episode might have the insight you didn’t know you needed. Jessica Pinili is a subconscious reprogramming mentor and high-performance business strategist who helps women entrepreneurs dismantle the identity defaults that silently cap their income, growth, and leadership potential. This episode is part deep dive, part lightbulb moment, and part call to action for anyone ready to stop white-knuckling their next level and actually become the version of themselves who scales sustainably. Connect with Jess: Instagram: https://www.instagram.com/jesspinili/ ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Unlock access to my FREE Private Podcast: Can We Be Honest About Launching? Find out exactly how to run a campaign that gets your DMs filling up and your Stripe account pinging with sales you actually planned for. Click here to start listening. 3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Check out the complete slide deck here ! Choosing a campaign format suited for a 2025 audience is just the tip of the iceberg. Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and scripts to ensure your audience sees your offer as the obvious choice. Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-lab Have questions? DM me ASAP @thesocialbrititfy
It’s the fifth instalment of the Business (Re)Building Diaries and in this episode, I’m talking all things secret podcasts, podcast tours and what’s next for IG. Want early access and to secure a VIP spot to work with me on your next launch? → Apply Here → Or, listen to my new Private Podcast This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable that actually lights me up. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now. 2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today . Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
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Observed September 17, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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