She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Published by Andee Hart
Marketing
Business
Entrepreneurship
Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores? What is the best way to start selling wholesale? How do I use Faire Market to grow my product business? How do I sell without feeling salesy or pushy? How do I grow my product-based business consistently? What sales strategies actually work for makers and handmade sellers? How do I grow past selling my products on Etsy? What are some demand generation strategies for my product launches? How do I overcome imposter syndrome as a small business owner? How do you integrate faith in business? If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.
Ep 229: Grow Your Business Without Social Media: The “Anti-Social” Strategy That Built 7 Figures
Send us Fan Mail Holly Haynes built a 7-figure business — and eventually retired both herself and her husband — without ever leaning on daily posting or dancing on reels. A former Fortune 500 strategist who started her company in the middle of the 2020 pandemic while working full-time and raising twins, Holly built everything around a simple idea: social media is the sidecar, not the engine. In this episode, she breaks down her “anti-social” approach — the home base, email, SEO, and offline strategy that actually move revenue — and the mindset shift that lets quiet, sustainable marketing outsell the hustle. KEY TAKEAWAYS • Social media is a sidecar, not the engine. Before you post another thing, look at your data and ask where your sales actually came from. • Build a “home base” — one piece of consistent long-form content (podcast, blog, YouTube, Substack) on the platform you genuinely enjoy — then repurpose it outward. • Email is a sales engine. Holly credits 71% of her revenue to email and trains her list to expect (and reply to) her. • SEO now includes AI. Create content that answers buyer questions and objections so search engines — and tools like ChatGPT — recommend you to the right people. • Redefine success around the life you want first, then build the business and systems to fund it. Boundaries and rest can grow revenue, not shrink it. RESOURCES & LINKS MENTIONED • The Antisocial Shift — Holly’s free private podcast walking through her framework Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Ep 228: Burnt Out or Plateaued? Check These 3 Business Foundations First
Send us Fan Mail Andee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation she has given of the PEG method: the three foundations she believes every business is built on, and the reason so many good business owners stall out without ever understanding why. If your business has plateaued, if growth feels heavier than it should, or if you have quietly wondered whether you are even in the right lane, this episode gives you language for it. It is short, it is honest, and it will probably make you want to call someone who knows you well. KEY TAKEAWAYS • Passion, experience, and God-given talent are the three foundations that let you build a standard of excellence. Remove one and the whole thing gets wobbly, no matter how good your strategy is. • Missing passion does not make you bad at the work. It makes you burn out doing it, because entrepreneurship is a roller coaster and passion is what carries you through the dips. • Experience is developable and it is not measured in years. It is measured in whether you have enough of it to hold a standard of excellence. • God-given talent is the one you cannot manufacture, and it is the one you are worst at spotting in yourself. The people closest to you have been telling you what it is for years. • A plateau is often a foundation problem wearing a strategy costume. Before you buy another course, audit which of the three is actually missing. • Capability is not the same as calling. You can be good at something and still be in the wrong lane. schedule a 1:1 call with Andee here. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Ep 227: Your "Slow" Month Might be your Best One (but You're Ignoring this One Thing)
Send us Fan Mail Ever feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and shows why that avoidance is quietly capping their growth. Through two real client stories, she reveals how the right numbers turn “I think” into “I know,” and how that shift creates clarity, strategy, and sales. This is a permission slip to stop flying blind, told with zero shame (Andee’s been guilty of it too). KEY TAKEAWAYS • You can’t grow strategically or sustainably while ignoring your data — guessing isn’t a strategy. • A high conversion rate on low views is a hidden goldmine: people already want the product; it just needs more eyes. • Optimize listings with the keywords retailers actually search, then test the conversion rate in 2–4 weeks to confirm visibility went up without conversion dropping. • Your assumptions about your business (“that month is always slow”) are often wrong — the data tells the real story. • Don’t ignore the data, but don’t hate it either. It’s the source of clarity and strategic direction. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail 👉🏼 Apply for the Faire Accelerator Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-level shifts to close it. Key Takeaways • The gap between makers who stall and wholesale brands that grow is rarely about products — it's about identity. • Your wholesale pricing must be built from COGS up, not from feelings or competitor comparison. If a retailer keystones your price and your margins collapse, you have a foundation problem. • Writing out your product's 'retail case' — why a boutique owner needs it, what it does for her customers and her bottom line — is the fastest way to replace hope with certainty. • A sales system doesn't have to be complicated. Answer five questions: Who am I targeting? How am I reaching out? What am I saying? How am I following up? What does my Faire shop do to convert? • You don't build confidence first and act later. You build the system, and the confidence comes from the action. Resources Mentioned Episode 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk. It's a roadmap, complete with real math, practical shifts, and an honest look at what a $100K wholesale business actually requires. Key Takeaways • The gap between where you are and $100K in wholesale is not a hustle gap. It is a strategy gap. • $100K sellers are not doing more things. They are doing the same things consistently, with a system behind them. • Retention is as important as acquisition. If you have 50 accounts reordering twice a year at $500 each, that is $50,000 in revenue from buyers you already have. • You cannot build a $100K wholesale business on guesswork. Knowing your average order value, your reorder rate, and your top-performing products is where the strategy starts. • The Faire 5 Framework moves through three phases: Foundation, Content Engine, and Flywheel. Each phase compounds on the last. Ready to reach your first (or next $100k) on Faire? Apply for the Faire Accelerator here. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real profit. This is not a theory episode. You'll leave with a framework you can apply to your actual product line today. Key Takeaways • The market discount is not meant to come out of your profit. It should be a planned line item in your pricing from day one. • The Discount Stack Method teaches you to build your pricing from the bottom up: starting with your cost of goods, adding your target margin, then layering in your maximum potential discount before you ever set a retail price. • Every product in your Faire shop needs an internal floor price, which is the absolute minimum wholesale price you will accept, regardless of what discount is applied. • Before every Faire market event, audit your product list against your floor prices. Exclude anything that would fall below that number, or raise the base price before the event goes live. • Volume is only valuable when your margin is intact. Lots of orders at a loss is not a win. Looking to grow to your first (or next) $10k month on Faire? Join the Faire Accelerator waitlist. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's return instead of your own costs, and why reaching for a discount can quietly cost you more than it earns. It is honest, practical, and full of reframes that change how you look at your next price. Episode highlights [00:00] The guilt that shows up the moment you set a price, and why we talk ourselves down. [03:50] The Proverbs 31 reframe: how charging your worth connects to provision and generosity. [09:39] Why you should sell the transformation, not the deliverable, told through a real wholesale example. [13:00] The $45 hat story: how strong branding gives you permission to charge more. [29:23] The pricing move that beats discounting every single time. Key takeaways 1. Price from the buyer's return on investment, not just your cost of goods. Start with the transformation your product creates, then work backward to a number that reflects it. 2. Your branding sets the price expectation before you say a word. When your visual presence matches who you serve, charging more feels earned instead of awkward. 3. Undercharging is often a control problem in disguise. You cannot guarantee a client does the work, and pricing low to feel responsible for their results only teaches people to undervalue what you offer. 4. Discounting trains the market to see you as the cheap option. If cash flow is the concern, offer a payment plan instead of cutting your price. 5. Your price is not permanent. Revisit it at least once a year, survey your ideal buyers, and do not be afraid to raise it as your value and the market shift. Resources and references mentioned • Part 1 of this conversation, on scarcity and provision thinking • Proverbs 31 episode (referenced in the pricing mindset discussion). • Base44, the AI "vibe coding" tools mentioned for building sales pages and calculators. • Jonathan Mast's AI training referenced for landing page prompts • Jan Touchberry, host of the Marketing Without Socials podcast Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows up as hustle, humility, and being the helpful one. This is Part 1 of a two-part conversation, with pricing getting its own deep dive next week. Episode Highlights • [00:00] Why scarcity rarely looks like fear, and what it looks like instead • [03:44] The early-business confession: saying yes to every client out of need • [10:07] The three places scarcity hides: pricing, discounting, and over-giving • [12:33] The line that stopped the room: “continue playing small” • [26:50] Why 10x is easier than 2x, and the 80% you need to let go of Key Takeaways • Scarcity disguises itself as virtue. The yes you give too quickly and the extra you throw in for free are often fear wearing a kinder face. • Not everyone is your customer. Chasing every low-fit yes drains the time and energy meant for the work you are actually called to do. • Playing small does not serve anyone. Shrinking your gifts robs you and the people who needed what only you could offer. • Money is a tool, not a verdict on your character. It is the love of money that is the warning, not money itself. • Simplicity scales. Cutting the 80% that drains you is what frees you to grow, not adding more to your plate. Resources and References Mentioned • Book: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy • Jan Touchberry's podcast: Marketing Without Socials Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing. Here is the thing: that is not a traffic problem or a product problem. That is a conversion problem. And conversion problems are almost always clarity problems. Confused retailers do not buy. They bounce. In this episode, Andee breaks down five specific reasons retailers are visiting your Faire shop and walking away without placing an order. For each reason, she hands you the exact fix. This is the Faire shop audit you probably have not done yet. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: the obsession with new customers at the expense of the ones already in your corner. This is a short, strategic episode with a clear action step you can take this week. Key Takeaways • Selling to an existing customer is 5 to 7 times less expensive than acquiring a new one. The math alone should shift where you focus your energy. • Past buyers don't come back because life got busy, not because they didn't love your product. That is a follow-up problem, and it's fully fixable. • Your warm audience is your most valuable list. Every person who has ever purchased from you, on Faire, Etsy, Shopify, or at a market, already believes in what you make. • The 3-Move Reactivation Framework: (1) Identify your top 10 buyers from the last 6-12 months. (2) Send a personal message, not a newsletter blast. (3) Give them a reason to act now. • Sustainable revenue comes from tending the relationships you already have, not just chasing cold traffic. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-heavy episode. It's a practical, eye-opening conversation about what's actually possible when you stop avoiding the tools and start using them to sell smarter. Key Takeaways • Shopify Magic and Sidekick are two distinct tools: Magic handles product imagery and copy generation; Sidekick functions as an in-store data assistant and strategy partner. • Generic AI output comes from generic prompting. Building a brand brain inside your AI tool of choice — with your voice, customer profile, and brand assets uploaded — dramatically improves results. • You do not need a paid theme, an agency, or a technical background to get started on Shopify. The free Horizon theme is solid and the basic plan supports most sellers up to five figures in monthly revenue. • Your digital footprint matters more than ever. Social channels, a strong product data feed, and consistent online presence are what allow AI-powered search and shopping tools to surface your brand. • Avoiding AI does not protect you. Learning it, even at an hour a day, returns your sense of agency. As Deonnah put it: you automatically take your power back. Ready to join Shopify, use my affiliate link to get started today. Guest Resources Deonnah Carolus — Ecommerce Savvy Shopify Lab (step-by-step DIY Shopify course) Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'll learn the difference between genuine red flags and discomfort, why limited experience creates false confidence, and how to make decisions based on data instead of feelings. This conversation is for anyone who's stayed stuck at the same revenue level because they kept listening to the voice telling them "not yet." Key Takeaways: Your gut instinct is pattern recognition based on past experiences—not mystical wisdom. If your experiences are limited, your instincts are working with limited data. Discomfort and unfamiliarity are not red flags. They're signals that you're in growth mode. The bigger the opportunity, the less familiar it will feel. False confidence is as dangerous as false caution. Once you've done something a few times and it works, you assume you know the whole game. You don't. Stay a student. Red flags are about misaligned values. Unfamiliar is just new. Before you walk away from an opportunity, ask which one you're actually facing. You upgrade your instincts by upgrading your inputs: better mentors, better data, better environments, and the experiences of people who have already cracked the code. One small move toward an opportunity gives your gut new information to work with. You don't have to make the whole leap—just take one step. Faire Accelerator Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more. In this episode, Andee breaks down exactly what changed, why it matters more than most sellers will realize, and the three specific moves you can make this week to capture margin you have already earned. Timestamps [0:00] Introduction: the buyer hiding in plain sight [1:45] What Faire's Business Use category is and who it includes [4:10] How these buyers differ from your typical retail accounts [6:30] Why the revenue is real but the system is broken [9:15] Faire Direct: zero commission and what it actually means for your margin [12:00] How Faire Direct also boosts your Faire shop visibility [14:30] Three action moves to make this week [17:00] The bigger picture: building wholesale revenue that compounds Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect, to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-backed, honest conversation about the missing piece that no productivity app can replace. Key Takeaways • Procrastination is not a motivation problem -- it's a structure and accountability problem. The fix starts there. • External accountability works because we are wired as social, herd-instinct animals. We cannot empathize with an app. We can let down a real person. • Research from Dominican University of California found that people with full accountability structures achieved 33% more of their goals than those without -- in just one month. • Productivity that doesn't move you toward your actual vision is just dopamine in disguise. Cleaning the garage feels productive. It is not. • The question to ask before any task: is this a needle mover, or a creative distraction? Write it down where you can see it. • Start with five minutes. Not a plan. Not a schedule. Five minutes on the thing that matters, today. Resources Mentioned • Robin's book (free PDF) • Robin's Free 5-day productivity video course • Find Robin on LinkedIn Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math entirely. This is a no-fluff episode that ends with a concrete next step for makers who are ready to stop grinding and start building something that compounds. Timestamps • [0:00] The burnout cycle most product makers are stuck in right now • [2:30] Why pop-up markets and handmade order flows are not designed to scale • [3:45] What wholesale actually looks like and how one boutique order changes the revenue math • [5:00] Lori's story: from farmers market fatigue to a $1,200 wholesale order in three weeks • [6:15] The mindset shift that separates makers who break through from those who stay stuck • [7:30] What is inside the Retail Ready Wholesale Challenge and what you will walk away with • [12:34] The one thing to stop doing immediately if you want to scale Key Takeaways • Markets and direct-to-consumer platforms are not broken, but they have a ceiling. Wholesale is the model that removes it. • One boutique order can bring in more revenue than multiple weekends of markets, without you ever leaving home. • The pitch that actually gets replies is shorter than you think. Three lines. That is it. • Eighty percent of wholesale accounts are won not in the first pitch but in the follow-up. • Building a wholesale habit means creating a repeatable weekly rhythm, not a one-time launch. Resources Mentioned • Retail Ready Wholesale Challenge Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Your product doesn’t get a second chance on the shelf. Before a retailer decides to carry your product… Before a customer picks it up… Before anyone reads a single word… Your packaging design has already made the decision for them. In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf ready packaging actually means—and how to use it to increase sales. You’ll learn: What shelf ready packaging is (and why it matters more than you think) The 3 subconscious signals your packaging sends: quality, price, and brand promise Why customers will pay more for products with better packaging The biggest mistake product makers make when designing their own packaging How to make your packaging instantly clear and easy to understand What retail buyers are scanning for in seconds at trade shows and marketplaces How to stand out when your product is surrounded by competitors Simple ways to improve your packaging without a full redesign Learn more from Kelley: https://www.instagram.com/hiddenpathcreative/ https://www.hiddenpathcreative.com/ Your Guide to Packaging That Sells (limited series podcast for product-based founders) Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Grab your {free} ticket to the Product Seller Summit , happening April 13-17th, 2026. In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing how readiness to contact retail buyers emerges through clear, actionable steps rather than waiting for the perfect moment. You’ll learn tips including how to distinguish needle movers from creative distractions and how to interpret silence from buyers strategically. Instead of a short burst of activity, you will uncover a sustainable rhythm in sales strategies that builds a consistent retail buyer pipeline. If you want to move your product based business forward with effective online marketing and marketing strategies, this episode provides the mindset shifts you need to start reaching retail buyers confidently. Retail Ready Wholesale Challenge - Grab it here. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026! Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence in AI tools such as ChatGPT and Perplexity. Gloria shares actionable marketing strategies for product sellers, including how to craft pitches that editors open, leverage free AI tools for editorial angles, and smartly find journalists to pitch using unique methods. This episode is packed with insights that small product based businesses can implement right now to increase visibility and sales without a big budget or large following. Episode Highlights · Why traditional PR has always felt off-limits for small product brands — and why that narrative is outdated · What 'AI shopping is the new SEO' actually means, and why the consumer journey has fundamentally changed · What AI tools like ChatGPT and Perplexity are actually pulling from when they recommend products · How to use Perplexity (free) to find your best editorial angles and write a pitch that editors actually open · How to find journalists and editors to pitch — including HARO, Google News Alerts, and a hashtag trick most people don't know · A real win: how a candle maker with no PR experience or connections sold out 100 units in one hour after landing a Today Show feature More from Gloria: Gloria's Free Masterclass: Get Your Products Recommended by AI — gloriachoupr.com/masterclass Instagram: https://instagram.com/gloriachoupr **DM Gloria the word “ Andee ” for an extra free gift! Join Andee and Gloria for the Product Seller Summit happening April 13th-17th, 2026. Grab your free ticket here. Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail Product Seller Summit (April 13–17) — Grab your FREE ticket If you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can build a simple, revenue-generating affiliate program starting with just 10 partners. Whether you sell candles, skincare, handmade goods, or any physical product, this conversation will show you exactly how to make selling feel lighter, because suddenly, you are not the only one doing it. Key Takeaways • You are probably sitting on a goldmine of potential affiliate partners — your customers, your DMs, and your social followers are the best place to start. • 10 affiliates, each with an audience of 1,000 people, puts your product in front of 10,000 new potential buyers. Start there. • Affiliate programs are not meant to replace your current marketing — they are meant to add 8–12% to your bottom line. • Your affiliates represent your brand. Vet for alignment — not just audience size. • Keep affiliates engaged with monthly email newsletters, contests, and by following them back on social media. • A product seller with items priced between $9.99 and $24.99 can realistically bring in $6,000 a month from just 45 active affiliates. Where to Find Kelly Kelly Morrison — Affiliate program strategist for e-commerce brands Product Seller Summit (April 13–17) — Grab your FREE ticket http://theproductsellercommunity.com CreateYourAffiliateProgram.com Instagram: @CreateYourAffiliateProgram Resources Mentioned • GoAffPro — Shopify affiliate app (free version available) • Product Seller Summit (April 13–17) — Grab your FREE ticket Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
Send us Fan Mail What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not a prerequisite for results. This conversation goes deep on what it actually takes to build a six-figure business with less: fewer offers, fewer platforms, and one very important boundary. Key Takeaways • Working more hours and earning more money are not correlated. What you do with your time matters infinitely more than how much of it you log. • Doing fewer things with singular focus produces exponential results, not just additive ones. One platform, one offer, one strategy at a time. • Setting a hard limit on your working hours forces creative decisions about what actually moves the needle. The constraint is the strategy. • The right hire isn't always a VA. Sometimes what a visionary entrepreneur needs most is someone skilled enough, and confident enough, to manage them. • Making your business your hobby in the early stages isn't a compromise. It's a sustainable on-ramp that many successful founders have quietly used. Resources Mentioned Startup Society: startupsocsiety.com Gillian's YouTube Channel: search "Gillian Perkins" on YouTube Creator Fast Track (YouTube growth program): creatorfasttrack.com Book mentioned: Rocket Fuel by Gino Wickman and Mark C. Winters Resources & Links 👉🏼 Apply for the Faire Accelerator 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻 Website 🎥 Youtube 📱 Instagram 🎯 SSD FB Community
