The Social Media Takeaway - Louise McDonnell

AI is making it easier than ever to create content, automate tasks and access information. But if everyone has access to the same tools, how do you make sure your business still stands out? In this episode of The Social Media Takeaway, I’m joined by Louis Swart, business coach for coaches and founder of IronBridge. Louie has spent more than 35 years building and selling businesses, and one of his earliest lessons was a powerful one: a business that depends entirely on its owner is very difficult to sell. We talk about what that lesson means for business owners today, particularly as AI changes the way we create content, market ourselves and run our businesses. We also explore an important challenge for coaches, consultants and service-based businesses. Information is increasingly easy to access for free, so simply knowing your subject is no longer enough. You need visibility, a recognisable brand and a reason for people to choose you rather than another provider or an AI tool. You’ll also learn: ✅ Why becoming better at your craft won’t necessarily bring you more clients if you neglect your marketing ✅ Why building a strong personal brand matters even more in the age of AI ✅ How AI-generated content can lose people’s attention when they’re distracted by wondering whether it’s real ✅ How Louie uses AI versions of himself to create content without having to produce everything personally ✅ Why views, watch time and attention can matter even when people never like or comment on your content ✅ What “productive procrastination” looks like and how it can stop you focusing on the work that actually grows your business ✅ Why delegation and repeatable systems can free you to spend more time on strategy ✅ Why knowing what information to give AI is critical if you want useful marketing rather than generic content One of the big messages from this conversation is that embracing AI doesn’t mean handing over your thinking. The opportunity is to use AI and delegation to remove lower-value work while keeping your time focused on strategy, positioning and the work that genuinely moves your business forward. If you’re a coach, consultant, marketer or business owner wondering how to use AI without losing the human element that makes your brand valuable, this episode will give you plenty to think about. Guest Free Gift: 🎁 150 Things You Can Delegate Louis has created a resource containing 150 tasks you can review in your own business to identify what you’re currently doing yourself and what could potentially be delegated. It’s designed to help you see where your time could be better spent. Grab the free resource here Connect with Louis Swart on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you. Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well. In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates high-converting webinars from those that fall flat, and how AI is making the process faster without replacing the human connection that drives sales. One of the biggest mistakes I see is business owners treating webinars like training sessions. We both agree that a webinar isn't about teaching people everything you know. It's about helping your audience understand what's possible and showing them why they need your expertise to achieve it. Nyrie also shares her simple five-step webinar framework, explains how to improve attendance rates, what really influences conversions, and why having the right audience matters far more than simply getting more registrations. You'll also discover: ✅ Why webinars still convert better than many other marketing channels ✅ The biggest mistake most business owners make during webinars ✅ Why over-teaching actually reduces sales ✅ How to transition naturally into making an offer ✅ The five-part webinar framework that consistently converts ✅ Ways to improve webinar attendance and engagement ✅ How AI can dramatically reduce webinar preparation time ✅ Why authenticity matters more than automation If you've been thinking about running webinars, or you've tried them before without getting the results you hoped for, this episode is packed with practical advice to help you create webinars that build trust and generate more clients. Also, if you'd like to see where you could be losing potential sales before people ever reach your webinar, Nyrie is giving listeners access to her free AI Funnel Detective. It analyses your sales funnel and highlights where opportunities could be slipping through the cracks. 🎁 Grab the free AI Funnel Detective here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

One thing I see all the time with business owners is this. They know video matters. But they still avoid it. In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online. I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye than record themselves on video. And honestly, I think many people will relate to that feeling. Michelle explains why the video is not really about confidence or perfection. It’s about presence, connection, and learning how to communicate naturally in a way that builds trust. We also talked about how online content is changing, why authentic content matters more than ever, and why simple videos often perform better than overly polished ones. You’ll also learn: ✅ Why confidence usually comes after you start ✅ How to stop overthinking your videos ✅ Why the first few seconds of a video matter so much ✅ Simple ways to structure short-form video content ✅ Why imperfect content can build more trust ✅ How AI is changing online content and audience trust ✅ Why video views are not the metric that matters most If video is something you’ve been avoiding or overcomplicating, this episode will help you approach it in a much simpler and more realistic way. Also, if you want to use video to grow your business.. but don’t know what to say? Michelle Kopper’s The Video Boost Blueprint shares a simple 3-step framework to help you create short, powerful videos that connect, resonate, and help your best clients engage. 👉 Grab the free The Video Boost Blueprint here. Connect with Michelle Kopper on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it. Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energy. More importantly, she explains how simple systems can give you back control, free up hours every week, and help you focus on what actually grows your business. You’ll also learn: ✅ Why busy doesn’t mean productive ✅ How entrepreneurs lose 4 hours a week without realising it ✅ What it means to work below your pay grade ✅ Where to start if you’re stuck in the weeds ✅ How systems can give you back time and clarity If you feel like you’re constantly busy but not actually moving forward, this episode will hit home. Grab Kathi’s little treat, her free Paper Flow Blueprint that you can download to get started. It gives you a clear starting point if you’re feeling overwhelmed by paperwork or just don’t have a system that works. Simple. Useful. And very easy to implement. Also, Kathi is hosting a free Paper Flow Masterclass next Tuesday, April 14th at 12 PM PT/8 PM Dublin. She'll show you how to build frictionless systems, reclaim your executive bandwidth, and finally stop drowning in paper piles. If you're a professional who wants to simplify your work life and find any document in 30 seconds or less… this one's for you. Join here! 📩 Connect with Kathi Burns on LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money. Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of their financial future. We talk about why money feels so emotional for so many business owners, how our upbringing shapes our financial behaviour, and why handing everything over to someone else isn’t the same as having a plan. If you’re running a business, constantly reinvesting and hoping everything will “work out later”, this conversation will challenge how you think about wealth, risk, and responsibility. One powerful idea from Lynn runs through this episode: we’re living through once-in-a-generation technological opportunities. But the real shift happens when you stop being just a consumer and start becoming an informed participant. It starts with getting educated. Here’s what we cover: Why so many people have a stressful relationship with money How your upbringing shapes your risk tolerance Why entrepreneurs face a completely different money reality The importance of understanding what you own and why Why uncertainty often creates the biggest opportunities INVITATION: Lynn's Wealth Builders Academy - MONEY TALKS! - Masterclass REPLAY IS AVAILABLE! Watch it in your own time and get a clearer sense of what’s ahead, without pressure or commitment. ▶️ Watch Day 1 Here. ▶️ Watch Day 2 Here. 📩 Connect with Lynn Kitchen on LinkedIn . If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

If building a business or finally acting on that idea has been on your list, this week’s episode is one not to be missed. I’m joined by Estie Starr, an award-winning strategist, founder of Strand Consulting, and a woman who built a multi seven-figure business without spending a cent on ads… all while raising five children. In this episode, Estie shares how any idea can be turned into profit using her five-step MONEY framework. If you’ve got a business idea but aren’t sure if it’ll work, or you feel stuck in strategy mode with nothing to show for it, this episode will give you the push (and process) to just start. Here’s what we cover: The biggest mistake people make when starting a business Why selling to your inner circle first makes perfect sense The MONEY framework: five simple steps to build a business from scratch Why you should stop jumping straight into marketing…stick with the process. How to build trust and sell without ever being salesy What real growth looks like (and why it’s not “launching online and going viral”) 🎁 3-Day Marketing Success Challenge for free. It’s normally a paid program so grab it while it's free here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway, I’m joined by Laura Posey, internationally recognised speaker, author, and consultant. She's known as the simple planning specialist and she has a unique ability to make the complex. Simple and easy to get done. We chat about why so many business owners feel flat out busy but still unclear, and how a one-page plan can change that. If you're a coach, consultant or running a service-based business and you’re done with spinning wheels, this one's for you. You’ll learn: ✅ What really happens when you do not plan ✅ Why lifestyle design should guide business decisions ✅ How one page planning creates clarity and direction ✅ How to turn goals into projects and actual daily tasks ✅ Why saying no is just as important as saying yes 📩 Connect with Laura on Linkedin ! 🎁 Grab Laura’s Free Gift: Daily Success Checklist on her website If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode, I was delighted to be interviewed by Dan O’Donoghue. Dan is a business development specialist with over 20 years experience in helping businesses grow sustainably and strategically. We talked about my journey, the fire that was lit in me when a teacher said “ I wasn’t as smart as my friends ”, and how that same determination is what drives me now. We talked about my passion… using traditional marketing concepts to drive business growth on social media. You’ll hear: Why social media isn’t just about awareness Why content creators and business owners have very different goals The one thing you need to get right before posting anything on social media Why “just using AI” isn’t enough The difference between posting and having a system Why clarity always comes before confidence Join Louise LIVE on her upcoming 2026 Social Selling Masterclass and discover how to use social media to generate consistent leads and sales in 2026 Date: Wednesday, 10th December 2025 Time: 3:00 PM ET (New York) / 8:00 PM GMT (Dublin/London) SAVE YOUR SEAT HERE! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently. If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to building your brand the right way. You’ll learn: ✅ Why consistency beats perfection on LinkedIn ✅ How to create engaging posts that reflect who you are ✅ Why overthinking stops people from showing up ✅ The power of commenting and engagement in building trust ✅ How to manage time and still stay visible online Connect with Ashley on LinkedIn 🎁 Check out Ashley’s free gift: 15-Minute LinkedIn Makeover Checklist If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads. If you’re a coach, consultant, or small business owner wanting to attract more clients through authentic visibility, this one’s for you. You’ll learn: ✅ Why publicity outshines paid ads ✅ How to land media coverage from day one ✅ The 3 keys to boosting visibility ✅ How kindness fuels profit ✅ Why consistency builds lasting trust SHOW CHAPTERS 0:00 Publicity Starts With One Simple Pitch 0:38 Meet Jill Lublin: Author, PR and Media Expert 1:27 Understanding Gorilla Publicity and the Broad Scope of Publicity 4:49 Crafting Your Message and Creative Strategies for Media Attention 7:27 Leveraging Special Days and Events 12:50 Planning and Executing Your PR Strategy 21:50 Final Takeaway and Free Gift from Jill 💌 Connect with Jill on LinkedIn 🎁 FREE GIFT from Jill If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic. If you’re a coach, consultant, or service-based entrepreneur who wants to feel more confident selling your offers, this episode is for you. You’ll learn: ✅ Why mindset and habits are the foundation of sales success ✅ How to reframe “selling” as helping to overcome fear ✅ Smart ways to handle objections and turn pushback into opportunities ✅ Practical strategies for following up and dealing with ghosting ✅ How to use LinkedIn to build genuine connections and grow your business SHOW CHAPTERS 0:00 Forget About Selling For One Second... 0:38 Introduction and Guest Welcome 1:36 The Journey to Sales Mastery 2:11 Mindset and Attitude in Sales 3:41 The Importance of Coaching and Continuous Learning 6:21 Challenges and Realities of Sales 7:32 Overcoming Sales Fears and Building Good Habits 11:10 Handling Objections and Client Follow-ups 13:08 Effective Sales Conversations 13:59 The Art of Asking Questions 15:49 Dealing with Client Ghosting 18:50 Effective Communication on LinkedIn 21:01 The Power of Personal Stories 24:50 The Reality of Social Media Success 25:52 Using AI in Business 29:10 Final Takeaways Connect with Niraj LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

This week, I’m doing something a bit different… I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention. AI isn’t just changing how we create content. It’s changing everything . And if you’re still relying on random posting and hoping for leads, you’re already falling behind. In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective. What you’ll take away: Why AI is disrupting marketing – and what to do before you get left behind The difference between posting content and having a real strategy How I use AI at every stage of my system (not just for content!) What most people get wrong in their social media bios and content Why your email list is still your most powerful business asset A look behind the scenes at my 5-step social selling system How the brand-new assessment will help you spot your biggest lead gen gaps SHOW CHAPTERS 00:00 How AI Will Affect Your Work 01:09 The Big Shift: AI's Impact on Coaches and Consultants 01:41 Before and After AI 05:55 AI's Role in Social Media Marketing 07:55 The System to Stand Out as a Coach or Consultant 10:37 Why Doing More Won’t Fix Broken Marketing 11:19 Common Mistakes in Social Media Strategy 16:57 Leveraging AI for Business Success 23:15 The Five-Step System for Success 22:48 Upcoming Free Workshop and Final Thoughts Want to see this system in action? I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me. 👉 SAVE YOUR SEAT HERE If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity. If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen. You’ll learn: ✅ Why fear of speaking is more common than you think ✅ How staying silent could be stalling your career ✅ Simple strategies to start building your speaking confidence ✅ The key difference between sharing a story and making it relevant ✅ How to present with more impact online and in-person SHOW CHAPTERS 00:00 Speak Without Fear 00:18 Introduction and Guest Welcome 01:18 The Fear of Public Speaking 03:05 Practical Steps to Build Confidence 05:32 The Importance of Preparation 06:13 Set Your Intentions and Don’t Look For Perfection 08:22 Change How You Speak To Yourself 10:53 Common Mistakes in Presentations 12:04 Effective Presentation Skills 16:35 Handling Technical Difficulties 19:04 The Difference Between Presenting In-Person and Online 23:45 The Power Of Storytelling 28:21 Final Takeaways and Free Gift! 🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, or service professional looking to attract better clients and boost conversions, this episode is for you. You’ll learn: ✅ Why quality leads matter more than quantity ✅ The real reason viral content doesn't guarantee success ✅ How to create and use assessments to qualify leads ✅ Why mentorship and systems are key to scaling ✅ How AI is changing the way we assess and convert leads SHOW CHAPTERS 00:00 Viral doesn't mean anything...here's WHY. 00:55 Introduction and Guest Welcome 01:15 Domingo Silvas' Entrepreneurial Journey 02:20 The Importance of Lead Generation 02:52 Biggest Mistake on Lead Generation 03:40 The 90-days Test 04:47 The 'Easy Business' Narrative 06:01 The Role of Mentorship and Systems 07:36 How Do You Put Less Money on Your Business? 08:15 People Buy What They WANT and Not What They NEED 09:15 We All WANT Success But What We NEED is Systems 10:59 Power of Assessments in Business 15:22 Creating Effective and High-Performing Assessments 19:21 AI in Business and Assessments 22:29 Conclusion and Final Takeaways Connect with Domingo: LinkedIn 🎁 Grab Domingo's Free Gift here 👉 Magpai's 30-days Risk-Free Trial If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert. Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads. You’ll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic topics that match your offers ✅ What to send a host instead of a traditional one-sheet ✅ Why repeating your message is powerful, not boring ✅ How to turn every guest spot into a content goldmine SHOW CHAPTERS 0:00 Introduction and Guest Welcome 01:08 Lyndsay’s journey into podcast guesting 01:58 The “bridge to profits” mindset 03:26 Why visibility alone doesn’t get you leads 04:31 What makes a podcast topic “billboard-ready” 07:07 Mistake #1: Not looking at Podcast Guesting as a way to bridge pain to your offers 08:49 Mistake #2: Choosing the wrong topic 08:56 Mistake #3: Letting interviews go off-track 11:26 Mistake #4: Relying on generic one-sheets and being too expert and technical 14:23 "Message Papers" - Little stepping stones that are bringing that audience closer to your offers 15:39 Why repeating your message is smart, not stale 17:50 Repurposing guest content like a pro 19:09 Tools Lyndsay loves for podcast content 19:49 Free resource from Lyndsay Connect with Lyndsay: LinkedIn 🎁 Grab Lyndsay’s free gift : “Leverage Your Podcast to Get More Clients” , a free guide that goes even deeper into all of this. If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook. Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty. You’ll learn: ✅ What Meta’s AI-powered recommendation engine means for reach ✅ How to get in front of non-followers with the right content ✅ The difference between professional mode and business pages ✅ Why Facebook ads still outperform other platforms ✅ How to prepare your content and messaging for 2025 Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta. SHOW CHAPTERS 01:00 Why Facebook Is Still Relevant in 2025 03:00 Facebook vs TikTok – Are the Lines Blurring? 06:00 Age Demographics and Platform Use 07:00 How Facebook's Algorithm Has Changed 09:00 Business Pages vs Professional Mode Profiles 12:00 Meta’s £65 Billion AI Investment 14:00 AI Tools for Organic, Video, and Ads 17:00 Advantage+ and Smart Retargeting 18:00 Content Quality and Message Alignment 20:00 The New Rules of Reach and Organic vs Paid 23:00 Concerns Around AI Bots and Future of the Platform 26:00 Where Meta Is Heading Next Connect with Mari: Facebook Instagram If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel. Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients. You’ll learn: ✅ The must-have components of a simple but powerful funnel ✅ How to move people from social media to your email list ✅ What to include in your welcome email sequence ✅ Tips for promoting your funnel consistently without overwhelm ✅ How to use free offers and low-ticket products to start generating sales If you’re a coach or consultant who wants a consistent flow of leads and clients from your social media, this episode is for you! SHOW CHAPTERS 00:00 Introduction and Welcome 01:00 Ellen’s Start in Online Business 03:00 The Power of Email Lists vs Followers 04:00 What a Funnel Really Is 06:00 First Steps to Building Your Funnel 08:00 Tools and Tech You Need 11:00 How to Keep Emails Valuable and Human 13:00 Promoting Your Funnel on Social Media 15:00 Why You Should Partner and Freebie Swap 17:00 Funnel Pricing Tips 19:00 How to Measure if Your Funnel is Working 21:00 Building Trust Through Consistent Emails 22:00 Ellen’s Free Workbook: Build Your First Funnel 24:00 Final Takeaways She also shares a brilliant free resource called Build Your First Funnel , a step-by-step workbook to map out your audience, freebie, upsell, and sales sequence. GRAB IT HERE! Connect with Ellen: LinkedIn If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book , to help you get started. You’ll learn: ✅ What makes a book the wrong one ✅ How to choose the right book for your goals ✅ Using AI in writing without sounding robotic ✅ Common publishing mistakes to avoid If you want to write a book that works for your business, this episode is for you. SHOW CHAPTERS 00:00 Introduction and Guest Welcome 00:29 Ali Machete's Journey into Publishing 01:34 From Simon & Schuster to Freelancing 03:05 Helping Authors Publish the Right Book 04:27 Examples of Writing the Wrong Book 08:22 Strategies for Writing the Right Book 14:06 Types of Nonfiction Books 22:08 Impact of AI on Publishing 28:03 Final Takeaways Connect with Ally: LinkedIn Join her free webinar training, Don’t Write the Wrong Book , where she walks through a step-by-step process for writing a book that supports your goals. 👉 Register here She also offers a free book strategy call for aspiring authors via her website: thewritersally.com If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway , I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast. Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads. We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes first. You’ll learn: ✅ Practical tips for writing persuasive copy that sounds like you ✅ AI tools that help you write faster without losing your voice ✅ How to use automation while keeping your marketing human ✅ Why you still need a clear strategy behind every piece of content ✅ Where to start if you want to save time without cutting corners If you’re creating emails, sales pages, or social content and want to do it better and faster, this episode is for you. SHOW CHAPTERS 00:00 Introduction to Kimberly Weitkamp 00:55 Kimberly's Journey into Copywriting 02:15 Embracing AI in Copywriting 04:18 Tips for Writing Persuasive Copy 05:54 Favorite AI Tools for Copywriting 09:42 Maximizing Productivity with AI 15:31 The Importance of Strategy in AI-Powered Marketing 17:47 Free Guide and Upcoming Challenge 20:08 Final Takeaways Connect with Kimberly: LinkedIn Join the 3-day Live Challenge : AI-Powered Lead Gen & Sales for Coaches with Kimberly Weitkamp This is a great way to get hands-on with using AI in your content and marketing strategy. 👉 SIGN UP HERE Also, don’t miss out on this as Kimberly is giving away her free guide that walks you through five easy ways to start using AI in your business. It’s built for coaches and service providers who want to save time, write better and grow faster. GRAB YOUR COPY HERE If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group

In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell . Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic. You’ll learn: ✅ The 7 types of stories that help you sell ✅ How to use personal stories to build trust and connection ✅ How to test your story so it resonates with the right audience ✅ Why storytelling is a key differentiator in an AI-driven world ✅ How to use AI as a support tool, not a replacement, for your voice If you want your marketing and sales to feel more human and more effective, you’ll get lots of ideas from this conversation. SHOW CHAPTERS 00:00 Introduction and Guest Welcome 00:33 Lisa Bloom’s Books and Storytelling Journey 03:45 The Power of Authentic Stories 07:16 Seven Stories That Sell 09:13 Storytelling in Business and Personal Connection 12:00 Testing and Tailoring Your Story 18:31 Leveraging AI in Storytelling 20:23 Final Takeaways Connect with Lisa: LinkedIn Lisa is running a free Story Selling Workshop at three different times, between June 11-13 , and I think it’ll be brilliant. If you’re tired of writing posts, running webinars, or pitching on calls and feel like it’s not landing...this workshop is for you! SIGN UP HERE! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello 👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social . This is not a training program . This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media. And please connect on social media and let me know what you thought of this episode! LinkedIn Instagram Facebook Facebook Group