SEO for Established Entrepreneurs: The Basic B

“You’re totally capable of doing SEO on your own—my story is proof!” There's a lot of bologna out there on the internet about a lot of different topics, but especially about SEO. I hosted an in-person SEO workshop recently where we got to talk about a lot of the nuttiness that’s out there. That whole exchange made me realize some of what I say on repeat. I thought it would be fun to bring some of my most repeated phrases into an episode & dig into them a bit more! (If you’ve been in my world for a minute, you will most definitely recognize some of these phrases! I’d love to know if I missed anything → DM me on Instagram & share.) → Sign up for the 🆓 Nov SEO Challenge: https://copybyb.mvsite.app/products/courses/view/1198458 → Join the December 5-Day SEO Sprint: https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/seo-quotes-and-sayings-for-business-owners —— This episode brought to you in partnership w/ Adrienne Cruz 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

No SEO coach. Zero budget to hire an agency. Just me, some YouTube trainings, a handful of freebies, & a whole lot of trial and error. In this episode, I'm walking you through my SEO journey, from the accidental win that got me curious to the scattered years of piecing it all together, and how every bit of it shaped the way I teach SEO today. → Get the full show notes & sign up for the November SEO Challenge here: https://brittanyherzberg.com/blog/my-seo-journey-and-what-offer-i-built-for-entrepreneurs — —— This episode brought to you in partnership w/ Adrienne Cruz 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

I heard you! You want to know what it’s going to take to show up in AI search. You also want to know if you can do keyword research in Claude or create meta descriptions in ChatGPT. …so I made an entire Q+A episode for you about all things SEO and AI! In this one I’m getting specific about where AI can be helpful, where it hurts your SEO, & what I said that floored my SEO Sprinters on a recent coaching call. → Get the full show notes here! https://brittanyherzberg.com/blog/seo-q-a-how-to-show-up-in-google-and-ai-search —— This episode brought to you in partnership w/ Adrienne Cruz 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

Funny thing about being an SEO coach… people assume you’ve never made an SEO mistake. (LOL) This entire episode is about to show you just how wrong that assumption is! From website SEO oopsies, to podcast SEO oh nos, to me finally figuring out the most effective and efficient approach to SEO—you’re gonna hear it all. Tune in and save this one as a reminder that even when you think you’re messing it all up, you’re doing a great job just by making yourself aware of the SEO opportunities available to you! → Get the full show notes here! https://brittanyherzberg.com/blog/seo-mistakes-i-made-as-an-seo-coach —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

"How do I know the keywords my dream clients are actually Googling?" If I had a dollar for every time someone asked me that question... 😂 I've never taught keyword research as a standalone workshop because there's so much more to it than just handing you a list of words. There’s a deeper exploration—one that starts with you. And that’s exactly what I’m walking you through in this episode, so jump in already! → Join the October 5th SEO Sprint (just 2 seats left): https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-find-the-keywords-your-clients-are-googling —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.” Once you’ve got SEO in place, you’re then able to use the data to shift your marketing efforts so they’re even MORE effective for you. But you have to start with your website SEO. Meg’s SEO story showcases this whole process so beautifully! If you’re new here… Megan Yelaney is my business coach, a dear friend, and—as of last year—a Done-For-You SEO client. I invited her on so we can capture her story and experience with SEO now that she's been through the whole SEO & Grow Method (website » content » metrics). Whether you have previous experience with SEO, zero experience with SEO, or you’re just looking for a way to get clients to find you —you’re gonna want to hear this. —— Connect w/ Meg: → The Content Fix (free, 3-day event starting Sept 29th): https://meganyelaney.com/content-fix-brittany ^^sign up with this link to get invited to a BONUS SEO workshop on Oct 2nd! —— → Get the full show notes here! https://brittanyherzberg.com/blog/dfy-website-seo-case-study-with-megan-yelaney —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you . —— This episode is just in time for this training… → Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittany Join through ^^this unique link & you’ll get a BONUS training with me on October 2nd on how to take those pinned Instagram posts & turn them into blog posts for SEO 🎉 (replay available for a limited time) —— → Explore the SEO Sprint (starts October 5th!) : https://brittanyherzberg.com/seo-sprint Get your website SEO done in 2 weeks so Google can bring you clients—no more daily Instagram posts or ad spend required! Find the right keywords, build a better bat signal, and plug it into your site so you can start generating leads in your sleep. —— → Get the full show notes here! https://brittanyherzberg.com/blog/what-you-mean-when-you-say-i-hate-blogging —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂 After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it! She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 other things. Mary decided there was never going to be a “good time” to do SEO, so she just went for it. And boy oh boy is it paying off! In this episode: the tiny setting on her website platform that was hiding her website from the Google gods, why keyword research has to happen before you rewrite your copy (so… that excuse is gone), & when she realized her website wasn't doing any of the heavy lifting it was capable of. → Get the full show notes here: https://brittanyherzberg.com/blog/seo-sprint-case-study-with-burnout-coach-mary-hodson —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

I just closed an offer I love . It's one of the hardest, most bittersweet decisions I've made in this business. And… it’s making way for new things to land. In this episode, I'm getting into why I closed a retainer offer, what exactly a Human Design reading confirmed about how I'm meant to work with clients, & the brand new group I just opened. If you’ve been feeling called to change up your offer suite, this conversation might be just what you needed to find today! → Join The SEO Huddle for $27: https://copybyb.mvsite.app/products/courses/view/1197581 → Get the full show notes here: https://brittanyherzberg.com/blog/the-human-design-aha-behind-my-new-seo-offer —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

SEO doesn't care if you're grieving, growing a human, or just trying to remember to drink water—it’s still gonna do its thing & work BTS for you 24/7. I love SEO as a marketing strategy because it’s so sustainable & works with the energy you have available. It requires a bit more time & focus at the very beginning, but then the “sustainable” part really gets to shine. In this episode, I'm getting a lil sentimental & sharing the story of how I fell into SEO during one of the hardest seasons of my life, & then I’m walking you through the monthly SEO tasks you can do with whatever capacity level you’re working with. Low energy day? There's a task for that. Brain fully firing? There's a task for that, too. → Get the full show notes here! https://brittanyherzberg.com/blog/monthly-seo-tasks-that-fit-every-energy-and-capacity-level —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.” Once you actually get SEO done , what does it look like to maintain it? You’ve heard me talk about it , but today I’ve got a friend! Dolly DeLong is back on the podcast, and this time we're getting into her SEO journey. In this episode, you’ll learn about her done-for-you SEO experience, the aha moments along the way, what monthly maintenance looks like as a busy mom running two businesses, & what she wishes she'd started sooner. If you've been wondering whether SEO is actually doable for someone with a full life & limited hours, this one's for you! → Get the full show notes here! https://brittanyherzberg.com/blog/dfy-website-seo-case-study-with-photographer-and-educator-dolly-delong —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

“What does it take to keep up with SEO once I get it set up?” I get asked this question a lot . As business owners, we’re so programmed to think of marketing as social media marketing. And that already feels like a lot! So then you think of adding SEO on top of that, and that is just immediate stress! But marketing with SEO is actually the complete opposite of social media marketing. No matter the season, your capacity level, or what life is throwing at you—SEO is there for you. SEO on a monthly basis is so very manageable. I want to talk you through exactly what that looks like, so press play & let’s get into it! → Get the full show notes here: https://brittanyherzberg.com/blog/what-to-expect-for-ongoing-monthly-seo-marketing-tasks —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

Where do I start? How much time does it take? What will actually be done by the end? Will I see results? Naturally I’ve been getting a lot of really great questions about the SEO Sprint, so I brought them all to this podcast episode for you! I'm going to share some FAQs that are on the sales page, as well as some you won't find on the sales page that have been coming up in DMs, on calls, & in emails. Buckle up! We have a lot of information to talk about, my friend. → JOIN THE AUGUST 10TH SEO SPRINT → Get the full show notes here: https://brittanyherzberg.com/blog/seo-sprint-with-brittany-herzberg-faqs ——— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT! Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me? The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer. Because I want you to have a clear idea of where to start, where to go next, & roughly the amount of time it takes to do all these things—and do them WELL. Plus what you can expect after doing all of said things! → Go through the 3-Day Summer SEO Challenge: https://copybyb.mvsite.app/products/courses/view/1196724 → Save a seat for the August 10th SEO Sprint: https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/the-best-way-to-approach-seo-as-a-small-business-owner —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on . In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next! A BIG theme throughout is just how impactful those ‘tiny’ steps are. Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo! → Join the Summer SEO-ification Challenge 🏖️ ($33 // starts 7/28/26): https://copybyb.mvsite.app/products/courses/view/1196724/ → Get the full show notes here! https://brittanyherzberg.com/blog/update-my-2026-seo-approach-to-get-found-on-google-and-ai —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients. In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get found online by aligned clients! → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-do-keyword-research-to-match-your-vision-not-your-competitors —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time… Because SEO does not in fact get more difficult. It gets easier. But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today. Thing 1: is what my SEO client realized. Thing 2: the fastest way to improve SEO for your website. → SEO Sprint (Aug): https://brittanyherzberg.com/seo-sprint → SEO Sprint (async): https://copybyb.mvsite.app/products/courses/view/1196357 → Get the full show notes here! https://brittanyherzberg.com/blog/the-best-way-to-improve-seo-for-a-website —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy. That's exactly where so many of my clients are when they find me. → Either Instagram isn't working at all , or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them! In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked like for my client Elli, too! (Spoiler: her website & blogs are now doing the heavy lifting while she builds out a van with her hubby.) → Get the full show notes here: https://brittanyherzberg.com/blog/seo-vs-instagram-marketing-you-do-not-have-to-choose —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it! In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry. Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes. → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-optimize-blog-posts-for-seo-and-still-sound-like-you ——— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients. In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you knew about an SEO timeline. Spoiler: one of them even went from "I'm not a blogger" to making digital product sales from her blog. 👀 → Join the next SEO Sprint: https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/how-long-do-seo-results-take —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———