It Depends: Lessons in Technology Leadership

A vendor the security team wanted, budgeted two years in a row, and never actually bought. When Kevin Goldsmith finally tried to spend the money, his CFO asked what the ROI was, and he didn't have an answer good enough to win the argument. Not long after, a new board arrived and told him he was underinvesting in cybersecurity. Same company, same customers, same risk, completely different verdict. Every technology leader owns budgets where the best possible outcome is that nothing happens. Security, compliance, reliability, backups, disaster recovery. They're the easiest money in the company to cut and the hardest to defend, because success looks identical to having never spent the money at all. This episode is about how to decide how much to spend, and how to defend the number when finance asks. Kevin lays out four price tags that other people are already attaching to your risk: the deal price your customers set, the insurance price your insurer sets, the compliance price regulators set, and the survival price you have to estimate yourself. He compares three companies where the right answer ranged from a large security team to a fraction of one person, revisits COVID as the disaster recovery test nobody scheduled, and covers the failure modes that show up again and again, including the raided line item and the backup nobody has ever restored from. Useful for CTOs, VPs of engineering, and directors heading into a budgeting cycle who need a defensible number rather than a benchmark, and for anyone who has been told in the same year that they're spending too much and not enough. Becoming a Business Leader: https://itdependspod.com/episodes/becoming-a-business-leader/ The Google SRE book, free online at https://sre.google/books/ Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) The theme song artist: Answers to April

A developer builds a working replacement for an internal platform over a weekend using AI tools, then asks leadership why they can't ship it on Tuesday. The code is clean, the architecture is real, and the team is confused about the holdup. Kevin Goldsmith explores what happens when AI-powered development speed outpaces the organizational guardrails that once kept teams aligned. This episode explores the tension between team autonomy and organizational coherence in an era when building software has become dramatically faster, but deciding what to build has not. Kevin draws on Spotify's aligned autonomy model, his own experience watching founder-speed culture collide with a growing engineering team, and a practical framework he calls the Blast Radius Test: three questions that help teams determine whether a decision is theirs to make or requires a wider conversation. The episode also tackles the blurring line between prototypes and MVPs. When an AI agent produces a prototype with clean architecture, test coverage, and error handling, the output can look identical to a first production implementation. Kevin makes the case that the distinction now has to come from intent and organizational readiness rather than code quality, and shares a story about handing a team his own prototype only to watch them spend weeks trying to ship his throwaway code. This is for engineering leaders trying to figure out how to give teams room to move fast without losing organizational coherence. Henrik Kniberg's Aligned Autonomy video It Depends Episode : Every Decision Makes a Policy It Depends Episode: Fail Safe, Fail Smart... Succeed! Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) The theme song artist: Answers to April

The spreadsheet says building is cheaper now, and the spreadsheet isn't wrong. A vendor's annual license on one line, a couple of developers and some tokens on the other. What that comparison leaves out is that building has always had two costs, and AI only made one of them smaller. Kevin has spent most of his career firmly on the buy side, with a mantra he gave his teams for years: don't invent things that already exist. This episode is him revising that position rather than abandoning it, and being specific about how much smaller the revision is than the enthusiasm in the industry suggests. He walks through a four-question test to run before agreeing to build something that already exists, covering blast radius, ownership cost, differentiation, and whether there's an exit path. Along the way: where building genuinely does make sense now, where it still doesn't regardless of how cheap it has become, the license cost trap that catches CFOs, why supply chain risk has started cutting in both directions, and the version of this decision that shows up in headcount instead of software. Two stories anchor it: an auth decision that gave back every dollar it saved and came within about a month of being much worse, and a build made deliberately with an exit already planned. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Chapter 3 from It Depends: Writing on Technology Leadership 2012-2022 In this episode, we discuss my experience building an exercise to better understand what is important to me in a role or company, and how I used the results to prepare for job interviews. I also discuss some of the mistakes people make when interviewing for roles during a downturn, particularly in how they present themselves. If you're currently looking for a job, or think you will in the future (we all will), this episode will be helpful. Some links: It Depends book information: https://itdependsbook.net Newsletter: https://kevingoldsmith.substack.com Questions/contact (I'll answer them in the podcast or newsletter): contact@itdependsbook.net Living in an Employer’s Market as a Developer article: https://blog.kevingoldsmith.com/2020/03/31/living-in-an-employers-market-as-a-developer/

This chapter discusses what you can do as a manager to protect your team from layoffs: Ensure the team is aligned with company goals. Raising the visibility of the good work of the individuals on the team. Managing performance. All of these things will help when someone is deciding whether anyone on your team should be laid off. This episode provides more information for individuals and explains that managers are judged more by their team's work and less by their own contributions. Links: The book: It Depends: Writing on Technology 2012-2022 Your host: Kevin Goldsmith The newsletter My talk from Leading Eng 2024: The Director to CTO Path

Teams create their own languages organically, which is essential to team bonding and belonging. Understand this and use it to improve how your team works together and make onboarding new members easier. Links: The newsletter with the text of the chapter: https://kevingoldsmith.substack.com/p/building-a-vernacular-with-your-engineering "It Depends: Writing on Technology Leadership 2012-2022" https://itdependsbook.net It Depends newsletter: https://kevingoldsmith.substack.com Questions/comments: contact@itdependsbook.net

A room full of managers agrees on a better way to do something. Everyone nods. Six months later, every team is still working exactly the way it did before. The idea was sound. Nobody had to change, so nobody did. That gap is the subject of this episode: driving change across teams you don't manage and can't order around. Kevin Goldsmith calls it managing sideways, and it runs on influence without authority, one of the most useful leadership skills and one of the hardest to build. He works through why the two obvious moves, forcing it yourself or getting an executive to force it for you, tend to produce shallow and short-lived compliance, and why being right turns out to be the cheap part of the problem. The center of the episode is a four-move approach Kevin calls Adoption Without a Mandate: start with the team that already wants the change, frame it as removing their work rather than adding to it, let the first team's results pull in the next one, and settle ownership before the thing scales. He grounds it in two of his own projects, a company-wide career framework he built at Spotify by assembling a coalition, and an early effort at Adobe, where he forced a team to comply and was still paying for it long after the project shipped. It's a practical episode for engineering leaders at any level who keep hitting the same wall, where everyone agrees on the right thing, and still no one does it. Kevin closes with a short exercise that listeners can run this week on whatever cross-team change they've been pushing. The P-Word (Politics at Work): https://itdependspod.com/episodes/the-p-word-politics-at-work/ Influence Without Authority Leading Change: An Action Plan from The World's Foremost Expert on Business Leadership Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Some of the most valuable people in any company are those who consistently deliver. Their teams are healthy, the feedback is good, and the reward for all that reliability tends to be the same thing every time: more work, rarely more authority. Kevin Goldsmith calls this the reliable team trap, the point where being trusted to execute quietly stops translating into being trusted to decide. Kevin works through why it happens, drawing on seven years he once spent running a project that kept succeeding without ever advancing his own career, plus two leaders he currently mentors whose situations played out very differently. The throughline is uncomfortable: if you are not setting the direction for your part of the organization, someone above you is, which means leadership hears their framing of your work instead of yours. That, he argues, is the real difference between running an organization and leading one. From there, he lays out four moves to close the gap between being measured on output and being measured on judgment: show the thinking, build the bench, claim the contribution, and take a position. Three of them are about visibility, and one is about capacity, and he is direct about why you need both, and why working even harder is the one response that reliably makes the trap worse. It is aimed at engineering managers, directors, and senior leaders who deliver well and keep wondering why the direction-setting conversations seem to happen without them. Reliability is the floor. This episode is about making sure it does not become the ceiling. Own Your Calendar: https://itdependspod.com/episodes/own-your-calendar-work-deliberately/ Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Most leadership advice is about how to have a hard conversation. Far less of it is about when. In this episode, Kevin Goldsmith argues that the when is usually where things break, and that the conversations leaders end up regretting are rarely the difficult ones they had. They're the easy ones that they kept postponing until they weren't easy anymore. This episode makes the case for the earlier, smaller, cheaper version of every difficult conversation, the one most leaders talk themselves out of by insisting they don't have enough information yet. Kevin draws on two of his own misses, including a senior engineer at Adobe, whom he lost because he avoided a confrontation with other developers on the team, and a prioritization conflict at his first CTO job, which he let run until the CEO noticed and got involved. At the center is a practical test: five signals that tell you a conversation is already overdue. Pattern, distance, workarounds, cognitive load, and inflation. If two or more are present, the decision to speak up has already been made, and the only thing left to negotiate is how expensive the wait becomes. It's a short episode with a single, useful idea for anyone who manages people and has caught themselves waiting for the right moment that never quite arrives. Nonviolent Communication - the book I mentioned: https://amzn.to/4tOK8kZ Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Have you noticed that every conversation in tech leadership now circles back to AI, and that none of those conversations actually feel resolved? That's because AI adoption is not a tooling problem. It is an organizational redesign happening in real time, whether you lead it or not. In this episode, Kevin gets off the fence about a topic he has been deliberately avoiding. He walks through how his thinking about AI in engineering organizations has evolved over the last two years, and introduces a four-layer model for understanding where AI adoption actually breaks down: tooling, process, structure, and judgment. Most companies are working at layer one and quietly ignoring the rest. Kevin also breaks down the four types of people you will encounter on your team during this transition (eager adopters, skeptics, the quietly worried, and the early adopters who fell behind), the new and growing problem of CEOs handing engineering teams "finished" AI prototypes and expecting them to ship, and why the leadership skill we need most right now is judgment about output quality, which nobody is hiring for yet. If you are an engineering leader trying to figure out where to put your energy, this episode will help you stop solving tooling problems with more tools and start identifying the layer where your real work actually lives. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Most technical leaders assume the path to executive is paved with more technical excellence. It isn't. At a certain level, the ceiling stops being technical and starts being about business fluency, and that ceiling is invisible until you've hit it. In this episode, Kevin walks through the shift that CTOs, VPs, and directors need to make to actually lead at the executive level, and why the skills that got them there are the ones they have to partially unlearn. He shares a framework he calls the four moves of business fluency (translate, trade off, commit, compound) and the four contexts where technical leaders either build this skill or fail to: P&L, sales and customer work, fundraising and investor relations, and strategy. This one is for senior engineering leaders eyeing an executive seat, current CTOs who want to stop being read as specialists at their own exec table, and anyone whose career has started to feel capped despite shipping well. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

The CTO-to-CEO relationship is the highest leverage relationship in your career as a technology leader, and it's the one where getting the balance wrong has the biggest blast radius. You need to be close enough to influence, independent enough to be honest, and aligned enough to execute even when you disagree. Most people get at least one of those wrong. This episode lays out a framework for building CEO trust around four foundations: competence, candor, commitment, and context. It also gets into the different types of CEOs you'll encounter, from founder-developers who still have strong technical opinions to operators who are completely hands-off on tech, and why your approach has to change depending on which one you're working with. There's also an honest look at what happens when the relationship starts to erode, how to spot the warning signs on both sides, and when repairing it is worth the effort versus when it's time to go. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick M. Lencioni (Amazon Link)

Your boss doesn't step into your area because they want to micromanage. They step in because nobody said "I got it," and silence looks the same as not paying attention. This episode is about the ownership behavior that separates leaders who are trusted to run their area from leaders whose bosses keep checking in. Kevin introduces the Ownership Triangle (Signal, Route, Verify), a simple loop that works at every level from engineering manager to CTO. He talks about the lesson his CEO taught him at his first CTO job about catching problems before they escalate, the difference between ownership and accountability, and why "I was planning to handle it" doesn't count if you never said so out loud. He also gets honest about a trap he still falls into: being too busy to delegate the things he's too busy to do himself. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) Team of Teams: New Rules of Engagement for a Complex World, General Stanley McChrystal (Amazon Link)

Have you ever felt like you're solving the same problems over and over, just in different forms? That's usually a sign you're working transactionally, fixing what surfaces instead of addressing the structures underneath. In this episode, Kevin tries to do something he should have done a long time ago: actually teach how to develop systems thinking. He's talked about its importance plenty of times on the show, but he realized he'd never given people a practical path to build the skill. So he lays out a four-stage progression, from learning to see the system around you, to mapping it, to understanding how it constrains and enables your teams, to intervening with awareness of cascading effects. Kevin shares a story about a time he built the right system but failed to communicate it to his peers, and what that cost him. He also talks about how AI is making systems thinking more urgent, because speeding up one part of your process without understanding the whole system just creates new bottlenecks. Whether you're a new manager trying to think more strategically or a senior leader who wants to get better at teaching this skill to others, this episode gives you concrete exercises you can try this week. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) Thinking in Systems: A Primer, Donella H. Meadows (Amazon Link) Management 3.0: Leading Agile Developers, Developing Agile Leaders, Jurgen Appelo (Amazon Link)

The path from Director to CTO isn't a single ladder. It's a gradual expansion across three dimensions: your focus widens from your team to the company to the industry, your orientation shifts from execution to operations to strategy, and your technical breadth grows from narrow specialist to broad generalist. In this episode, Kevin maps out what that progression actually looks like at each level, drawing on his own career through Adobe, Spotify, and multiple startups. He shares practical ways to develop the skills you need before you need them, from taking finance people to lunch and shadowing unfamiliar teams, to aligning your team's work with company strategy, even when the company is moving in a direction you didn't expect. Kevin also covers the mentoring side. If you're already a VP or CTO, how do you identify high-potential leaders and intentionally develop them? He talks about delegation, transparency, and giving feedback that's aimed at the next level, not just the current one. Whether you're a director trying to figure out what VP-level thinking actually looks like, or a CTO thinking about how to grow the leaders behind you, this episode gives you a concrete framework for both. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Have you ever had an executive interrupt your presentation and completely take the conversation somewhere you weren't expecting? That's not a derailment. That's the meeting. In this episode, Kevin talks about executive communication from both sides of the table. Early in his career, he learned the hard way that being right doesn't matter if you're not being understood (a Microsoft VP made sure he never forgot that lesson). Now, as a CTO, he watches people make the same mistakes he did. Kevin shares a practical framework for communicating to executives: the Four C's of Clarity, Context, Consequence, and Control. He also talks about why executives interrupt, why they sometimes just get up and leave, and why protecting your credibility matters more than protecting your ego. Whether you're presenting to senior leaders for the first time or trying to get better at it, this episode will help you walk in with more confidence and a better understanding of what's actually going on in the room. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com )

Moving from managing individual contributors to managing managers requires a fundamental shift that many leaders struggle with. In this episode, Kevin shares lessons from his own difficult transition, where staying too close to the work actually limited both his team's growth and his own. The core challenge isn't autonomy versus control. It's leverage versus comfort. When you focus too far down into your organization, you become an information bottleneck, your managers lose ownership, and your own leadership growth stalls. The job fundamentally changes: your leverage no longer comes from making decisions, but from providing context. Kevin covers the warning signs of overmanaging (managers escalating decisions that clearly belong to them, work slowing when you're unavailable), practical frameworks for delegating effectively, and why feeling indispensable is usually a red flag, not a success metric. A key test: Could you step away for two weeks? Would your managers make good decisions without you? If not, you might be the problem. Using Agile Techniques to Build a More Inclusive Team: https://www.youtube.com/watch?v=Atfxtk2Q90k Every Decision Creates a Policy: https://itdependspod.com/episodes/every-decision-creates-a-policy/ "Turn the Ship Around!: A True Story of Building Leaders by Breaking the Rules" by L. David Marquet: https://amzn.to/49XH2Ty Delegation Poker from Jurgen Appelo: https://medium.com/@jurgenappelo/unclear-team-responsibilities-use-delegation-levels-985537dbea38 Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) ConFoo 2026 ( https://confoo.ca/en/2026 )

Leading What You’ve Never Done Before is an episode about a leadership challenge almost everyone hits as they grow: your scope expands faster than your resume. Most technology leaders start out managing what they already know, then suddenly find themselves responsible for domains they’ve never personally practiced. That can feel exposing, especially if you built your credibility as “the expert.” In this episode, Kevin breaks down why trying to become the expert in every new area is a trap, why ignoring unfamiliar teams is even worse, and what effective leadership looks like when you can’t rely on depth. You’ll learn how to lead through intent, constraints, interfaces, and feedback loops, how to evaluate how decisions are made, not just what decisions were made, and how to stay accountable without becoming a bottleneck. Kevin also shares practical questions you can use in any domain, plus guidance on building trust with specialists, creating space for disagreement, and designing systems that consistently produce good outcomes. If your responsibilities are growing into areas you’ve never owned before, this episode will help you lead them with confidence, and without pretending to be the smartest person in the room. When, why, and how to stop coding as your day job talk: https://www.kevingoldsmith.com/talks/when-why-and-how-to-stop-coding-as-your-day-job.html Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) ConFoo 2026 ( https://confoo.ca/en/2026 )

In this episode, Kevin tackles a paradox that most leaders don't see coming: the moment you get comfortable in your role is often the moment you stop improving. Drawing on his decade as a CTO, he explains why success and experience can become dangerous if you're not deliberately reflecting on how you work, why you make the choices you make, and where your blind spots might be hiding. Kevin breaks down why reflection isn't optional for senior leaders. At the C-level, you don't get much feedback or development; you're expected to figure it out yourself. Your peer group shrinks. The job gets easier because you've seen these problems before. And that comfort is exactly when autopilot kicks in, when you stop asking "why," and when you risk becoming less effective for the people who depend on you. The episode covers Kevin's personal reflection system: a twice-yearly strategic offsite, quarterly goal-setting, monthly calendar reviews, and weekly time-tracking. But he emphasizes you don't need to copy his process; you need to find what works for you and evolve it over time. He shares practical advice on starting small, making time when you feel too busy, and why the practice matters more than perfection. Reflection isn't about having it all figured out; it's about staying deliberate, adaptive, and intentional as a leader. Whether you're a new manager learning to step back from the work, a senior leader feeling too comfortable, or anywhere in between, this episode makes the case that you can't lead others to grow if you've stopped growing yourself. The Personal Strategy Offsite episode: https://itdependspod.com/episodes/the-personal-strategy-off-site/ Own Your Calendar episode: https://itdependspod.com/episodes/own-your-calendar-work-deliberately/ Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) ConFoo 2026 ( https://confoo.ca/en/2026 )

In this episode of It Depends: Lessons in Technology Leadership, Kevin Goldsmith tackles one of the most contentious topics in growing companies: process. Drawing on decades of leadership experience from IBM and Microsoft to Spotify and Adobe, he explores why process is neither inherently good nor bad; it's a tool that must fit the problem you're solving. Kevin introduces a practical framework for deciding when to add process and when you have too much. He explains how to identify the coordination problems you're actually trying to solve and find the lightest-weight solution, rather than copying what works at Google or Amazon. The episode covers the warning signs of too little process (chaos, rework, unclear accountability) versus too much (bottlenecks, loss of autonomy, slow decisions), and why the size and culture of your organization fundamentally changes what works. Through real examples from his career, Kevin addresses common scenarios leaders face: the scrappy startup founder who resists process until the org becomes dysfunctional, the experienced big-company hire who imports heavy processes that crush a smaller team, and the risk-averse leader who adds gates after every incident. He explains the critical difference between enabling process (which helps teams move faster with confidence) and controlling process (which centralizes decisions and kills speed), and why involving your teams in process design dramatically increases adoption. Whether you're an engineering leader wondering if you're choking your team, a founder trying to scale without losing your speed, or a manager navigating the tension between autonomy and coordination, this episode gives you a strategic lens for making better decisions about when and how to add process, and when to remove it. Listener Survey: https://forms.gle/JVeKHsHJKhEM3dvK6 The book: It Depends: Writing on Technology 2012-2022 (https://itdependsbook.net) Your host: Kevin Goldsmith ( https://kevingoldsmith.com ) ConFoo 2026 ( https://confoo.ca/en/2026 )