Published by Dan Sanchez
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
Listen on Apple Podcasts44 min
The conversation explores the decline of WordPress and the rise of vibe coding, emphasizing the ease and efficiency of the transition. It delves into the process of vibe coding, security considerations, and the implications of LinkedIn's new feature. The conversation delves into the impact of AI on content creation, ethical concerns and solutions in AI content creation, the evolution of AI in marketing, navigating the geopolitical landscape of AI, the role of FOSS in vibe coding and software development, and identifying and addressing business bottlenecks. Takeaways WordPress is facing a decline Vibe coding offers efficiency and ease in website development AI's impact on content creation and the need to balance AI proliferation with human creativity The importance of focusing on business bottlenecks and leveraging AI to address them Chapters 00:00 The Demise of WordPress 02:28 Transition to Vibe Coding 06:00 Vibe Coding Process 17:01 Security and Future-Proofing 21:09 LinkedIn's Report AI Slot Button 22:57 The Impact of AI on Content Creation 23:57 Ethical Concerns and Solutions in AI Content Creation 25:11 The Evolution of AI in Marketing 26:55 Navigating the Geopolitical Landscape of AI 38:09 The Role of FOSS in Vibe Coding and Software Development 28:16 Identifying and Addressing Business Bottlenecks
39 min
The conversation delves into the job description of a 100X marketer at ClickUp, exploring reactions, feasibility, challenges, and practicality of the role. The discussion highlights concerns about the role's impact on the marketing team and the company's operational structure. The conversation delves into the challenges of ClickUp, the operational side of business, the radical job boasting experiment, the human element in AI marketing, the capabilities and sacrifices of AI agents, the role of AI in marketing, the future of AI in marketing, managing expectations and soft skills, fixing bottlenecks with AI, and the impact of AI on work and productivity. Takeaways The concept of a 100X marketer raises questions about the feasibility and impact of such a role in a marketing organization. The job description of a 100X marketer at ClickUp sparks discussions about the practicality and implementation of such a role in a large organization. AI agents require a balance of capabilities and sacrifices Managing expectations and soft skills are crucial in the AI marketing landscape. Chapters 00:00 The 100X Marketer Job Description 03:02 Reactions to the Job Description 06:11 Feasibility and Impact of the Role 08:54 Challenges and Concerns 12:06 Practicality and Implementation 16:40 The Challenge of ClickUp 17:10 The Operational Side of Business 18:15 The Radical Job Boasting Experiment 19:19 The Human Element in AI Marketing 20:12 The Capabilities and Sacrifices of AI Agents 21:29 The Role of AI in Marketing 22:40 The Future of AI in Marketing 26:06 Managing Expectations and Soft Skills 32:18 Fixing Bottlenecks with AI 37:22 The Impact of AI on Work and Productivity
48 min
The conversation dives into the evolution of ChatGPT and Codex, the introduction of new models and voice features, and the impact of these changes on marketers. It also explores the transition from Cloud Code to Codex, the ease of switching harnesses, and the future of AI voice technology. The conversation delves into the future of AI in everyday life, the role of AI in marketing, and the importance of identifying and addressing bottlenecks in marketing and business operations. It also explores real-life examples of AI usage and the power of storytelling in AI-driven marketing. Takeaways ChatGPT has undergone a significant overhaul Codex and ChatGPT have been combined New models and voice features have been introduced AI-driven marketing and the role of AI in everyday life The importance of identifying and addressing bottlenecks in marketing and business operations Chapters 00:00 Future of AI Voice Technology 24:56 The Future of AI in Everyday Life 25:31 High Level: The All-in-One CRM System 29:15 Everyday AI: Real-Life Examples 34:17 Viral Post: Jeep AI Ad and the Power of Storytelling 38:27 The Bottleneck Problem in Marketing and Business Operations
40 min
The conversation delves into the overwhelming nature of AI news and the impact of AI slop on marketing leaders. It explores ethical concerns and the balance between AI content creation and trust. The discussion also covers the perception of AI content, its impact on credibility, and the consideration and pragmatism in AI content creation. Additionally, it addresses the most considerate approach to AI content and ethical considerations in AI-generated images. The conversation delves into the complexities of navigating credibility and trust in AI, highlighting considerations, ethical dilemmas, and the impact of AI on medical advice. It then explores the shift in perception of AI-generated content, emphasizing authenticity, vulnerability, and the evolving role of AI in marketing. The discussion concludes with a focus on pragmatism and consideration in AI usage, emphasizing cost-effectiveness, human value, and the ongoing evolution of AI usage. The hosts also encourage feedback and engagement with the audience, inviting them to reach out on LinkedIn. Takeaways Ethical concerns arise from the use of AI in content creation. The most considerate approach to AI content creation involves balancing practicality and trust. Consideration and ethical evaluation are crucial in AI usage Recognition of AI-generated content is impacting content creation Pragmatic approach and human value are key in AI usage Chapters 00:00 The Hiatus and Overwhelming AI News 05:53 Impact of AI on Design and Content Creation 11:47 Impact of AI Content on Trust and Credibility 19:34 Ethical Considerations in AI-Generated Images 28:19 The Shift in Perception of AI Content 35:28 Pragmatism and Consideration in AI Usage 41:13 Closing and Call to Action
8 min
The AI Driven Marketer podcast has evolved from documenting the journey of mastering AI for marketing to focusing on navigating AI as a marketing leader. The host, Dan Sanchez, shares his personal experience and the shift in the show's direction, emphasizing the importance of using AI as a team for marketing growth. Takeaways Evolution from personal AI mastery to team-based AI usage Shift in focus from individual AI use to marketing leadership and team collaboration Chapters 00:00 The Journey of Mastering AI 05:46 Emphasis on Marketing Leadership
12 min
Dan covers the evolution of AI, the introduction to Codex, transferring projects to Codex, organizing projects in Codex, and transitioning to Codex as the main AI tool for work. Takeaways AI evolution drives new AI applications Codex is a powerful tool for organizing and managing AI projects Chapters 00:00 Evolution of AI 06:06 Transferring Projects to Codex 11:10 Transitioning to Codex
40 min
The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model Rufus and the contextual understanding of Codex. The conversation covers the evolving capabilities of AI, challenges of multi-agent work, and ethical considerations in AI usage. It explores AI's role in complex project work, blogging, SEO, advertising, web design, consumer queries, blog optimization, marketing, and organizational design. Additionally, it delves into the stages of AI evolution and the ethical implications of AI's decision-making processes. Takeaways AI landscape has seen significant changes Major AI companies are evolving and competing AI's evolving capabilities Challenges of multi-agent work Ethical considerations in AI Chapters 00:00 The Changing AI Landscape 05:57 Grok and Space Data Centers 12:01 Apple's Position in the AI Race 17:57 Apple's Hardware and AI 44:33 Ethical Considerations in AI Usage
44 min
The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in automating tasks, creating custom integrations, and predicting its widespread adoption in the future. Takeaways Codex's role in AI development and project management The potential of Codex for automating routine tasks and social media marketing Chapters 00:00 The Changing Landscape of AI 05:45 Automating Routine Communication Tasks 11:49 Custom Integrations with Codex 17:57 Future Implications of Codex 24:07 Access and Control with Codex 29:32 Advancements in Image Model and AI Tools
19 min
In this AI marketing podcast episode, Dan Sanchez breaks down why Deep Research is one of the most underused AI capabilities available to marketers today. He walks through how he uses it inside ChatGPT and Gemini, explains the difference between simple web search and true research workflows, and shows how detailed prompts can uncover sharper audience insights. He also shares how he turns Deep Research outputs into reusable marketing assets by storing reports in Google Drive and using them to improve copy, messaging, and strategic decisions. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Dan’s audience deep research guide - https://danchez.com/audience Timestamps 00:00 - Why Deep Research is still one of the most underused AI tools for marketers 01:20 - Where to find Deep Research inside ChatGPT, projects, and Gemini 02:25 - The difference between quick web search and true deep research workflows 04:14 - The first move Dan makes with a new company: audience and brand research reports 05:40 - Why better Deep Research starts with clearer, more de
14 min
In this AI marketing podcast episode, Dan Sanchez unpacks why so many marketers feel behind on AI right now, even when they’re paying close attention. He explains how nonstop product announcements, overhyped agent narratives, and inflated productivity claims are creating unnecessary FOMO, then brings the conversation back to what actually matters: mastering the fundamentals of using AI well. Dan also shares a practical example of real productivity gains through AI-assisted design workflows and highlights a new High Level feature that can speed up landing page creation. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Dan Sanchez AI Courses - https://danchez.com/courses High Level - https://danchez.com/highlevel Canva - https://www.canva.com/ ChatGPT - https://chatgpt.com/ OpenAI - https://openai.com/ Anthropic Claude - https://www.anthropic.com/claude Replit - https://replit.com/ ActiveCampaign - https://www.activecampaign.com/ Mailchimp - https://mailchimp.com/ Timestamps 00:00 - 01:12 Why AI experts and everyday marketers alike are feeling overwhelmed by the pace of AI news 01:12 - 03:25 How nonstop product updates and media hype are amplifying AI FOMO 03:25 - 05:04 Why current agent hype is ahead of real-world marketing use cases 05:04 - 07:39 The gap between real AI productivity gains and exaggerated expectations 07:39 - 09:38 The AI fundamentals that matter most: prompting, context, delegation, systems, and process thinking 09:38 - 10:16 A quick mention of Dan’s free AI fundamentals course 10:16 - 13:52 High Level’s new AI-assisted landing page builder and why it matters for marketers 13:52 - 14:04 Final encouragement to stay steady, ignore the hype, and master the fundamentals
19 min
AI marketing podcast episode, Dan Sanchez breaks down why Canva’s new Magic Layers feature could be a major turning point for marketers who need fast, polished design work without deep Photoshop skills. He walks through a real-world workflow that starts with ChatGPT for concept generation and ends in Canva for practical editing, showing how solo marketers and small teams can turn rough AI-generated visuals into usable campaign assets. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Canva Adobe Photoshop ChatGPT Nano Banana Gemini Replit Pinterest YouTube GoFullPage Chrome extension Trim Healthy Mama Timestamps 00:00 — Why AI design tools are starting to make every marketer a de facto art director 01:50 — The real-world use case: creating a keynote speaker announcement graphic for an event 03:54 — Starting in ChatGPT: using vague creative direction, reference assets, and website screenshots to generate better design concepts 06:31 — Pro tips for prompting design AI: provide assets, show visual references, and avoid over-specifying fonts 09:06 — The old workflow: breaking apart AI images in Photoshop and why it was too hard for most marketers 11:03 — The new workflow in Canva Magic Layers: uploading a ChatGPT image and turning it into editable design elements 14:04 — What Magic Layers gets right, where it still falls short, and why it is still close enough to be a game changer 18:33 — Final takeaway: why Canva Pro may now be a must-have subscription for marketers, freelancers, and business owners
38 min
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down a busy week in AI, covering ChatGPT’s latest model upgrades, Google’s NotebookLM video rollout, and the growing conversation around whether marketers should switch from ChatGPT to Claude or Gemini. They unpack what actually matters for marketers, especially around context windows, personalization, research quality, and practical use cases that can make small teams more effective. My Favorite AI Tools • Tella - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Timestamps • 00:00 — ChatGPT model updates, Claude migration chatter, and what marketers should pay attention to • 04:52 — Why ChatGPT’s larger context window matters for marketers using AI for real work • 10:40 — Personalization, memory, and how ChatGPT compares with Gemini and Claude • 11:56 — Instant model upgrades and why free and auto users should notice better responses • 16:18 — NotebookLM’s new video overview tool and what it means for content creation • 24:20 — Sponsor spotlight: why High Level may gain ground as AI changes software pricing models • 26:47 — Everyday AI use cases: flight research frustrations, Replit for fast website builds, and Gemini for event visuals • 31:44 — A smart deep-research prompt for marketers looking for industry-specific growth playbooks • 34:28 — Viral post breakdown: Cal AI’s acquisition and what AI-native disruption looks like in practice
29 min
In this AI marketing podcast episode, Dan Sanchez shares why his long-held “unfair advantage” as a marketer—graphic design skills—is quickly disappearing thanks to AI. He walks through major breakthroughs in AI-generated vector design, compares new tools like Quiver AI and Nano Banana 2, and explains how these advancements are democratizing high-quality design for everyday marketers. Dan also announces his new role leading marketing at Trim Healthy Mama and breaks down how he’s already leveraging AI tools like Replit and HighLevel to drive results inside a real eCommerce business. My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Quiver AI - https://quiver.ai/ • Google Gemini (Nano Banana 2): https://blog.google/innovation-and-ai/technology/ai/nano-banana-2/ • Trim Healthy Mama – https://trimhealthymama.com/ Timestamps • 00:00 – The “Unfair Advantage” Is Gone Dan explains how his background in graphic design gave him a massive edge—and why AI is leveling the playing field. • 02:00 – Big Career Announcement Dan shares his transition into a full-time marketing leadership role at Trim Healthy Mama and what it means for the show. • 06:20 – Quiver AI & Vector Design Breakthrough A deep dive into AI-generated SVG/vector graphics and why this is a huge step forward for marketers. • 11:45 – Nano Banana 2 vs ChatGPT Image Generation Comparing raster vs vector outputs and testing the same prompt across tools. • 14:30 – Sponsor: HighLevel in Action How Dan is implementing HighLevel at scale for a large eCommerce brand. • 16:00 – Everyday AI: Vibe Coding a Website with Replit Using Claude + Replit to spin up a full conference microsite in record time.
44 min
In this AI marketing podcast episode, Dan Sanchez and his brother Travis ask the uncomfortable question: is AI actually making marketing worse? They unpack how speed can quietly erode trust, dive into the OpenClaw/OpenAI drama shaping the future of autonomous agents, and break down what’s new with Gemini 3.1 Thinking and Claude 4.6—plus practical, real-life ways they used AI this week. My Favorite AI Tools • Tella — https://danchez.com/tella • High Level — https://danchez.com/highlevel • Zencastr — https://danchez.com/podtools • n8n — https://danchez.com/n8n Resources Mentioned • Kathleen Booth (LinkedIn post) — https://www.linkedin.com/feed/update/urn:li:activity:7424448497187475458 • Dan’s poll: “Can AI content be authentic?” — https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7430379015460413440-Vq9x • OpenAI — https://openai.com/ • Anthropic (Claude) — https://www.anthropic.com/ • Google Gemini — https://deepmind.google/technologies/gemini/ • AI Business World (event) — https://aibusinessworld.com/ • X post about Seedance clips — https://x.com/minchoi/status/2023439784988078423 Timestamps • 00:00–11:15 — Is AI ruining marketing? Why speed + “AI slop” quietly destroys trust • 11:15–20:15 — OpenClaw drama: hacked agents, name wars, virality, and OpenAI hires the creator • 20:45–27:20 — New model updates: Gemini 3.1 Thinking + Claude 4.6 Sonnet (and why free tiers now matter) • 27:20–30:00 — Sponsor: High Level and the case for systems that run without you • 30:00–36:56 — Everyday AI: medical triage, 5‑minute vision casting, counting parking spots, and marketing compliance • 36:56–41:20 — Poll breakdown: can AI content be authentic? (Results + what it means) • 41:20–45:35 — Viral post: Seedance videos and why AI video is nearing “better than CGI” moments
37 min
In this AI marketing podcast episode, Dan Sanchez and Travis unpack why context is becoming the real moat in AI (not “killer prompts”), and how to future-proof your personal knowledge base as models leapfrog each other. They break down a practical “second brain” setup using Obsidian + code agents (Codex / Claude Code), cover a meaningful upgrade to ChatGPT Deep Research (choosing where it pulls sources from), and end with a reality-check conversation about AI disruption—plus a wild new video demo from ByteDance’s Seedance. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Obsidian (notes app / local-first) - https://obsidian.md/ Polymarket “best AI model end of Feb” market - https://polymarket.com/event/which-company-has-the-best-ai-model-end-of-february “Something Big is Happening” (Matt Shumer thread) - https://x.com/mattshumer_/status/2021256989876109403 Seedance 2.0 / ByteDance demo (shared by Ethan Mollick) - https://x.com/emollick/status/2021776250386133030 AI Business World ticket giveaway page - https://aidrivenmarketer.com/contest Timestamps 00:00 – 11:45 | Why “context” is the new moat : Models are getting good across the board; future-proofing means owning your data/context. 01:17 – 11:30 | Obsidian + Codex/Claude Code = local-first second brain : “Notes before apps,” markdown files, portable structure, and agents that can navigate folders + take actions. 11:55 – 16:16 | Deep Research upgrade (and why marketers should care) : Choosing/limiting sources, connecting tools, better audience research, and “research missions.” 16:20 – 23:05 | ‘Something Big is Happening’ + a hopeful counterpoint : AI disruption anxiety, vibe coding, and why costs/compute may slow adoption. 23:20 – 24:55 | Sponsor + giveaway : AI Business World in Anaheim, CA (late April 2026) + free ticket contest details. 24:55 – 30:20 | Everyday AI wins : Photo-to-document extraction, icon tweaks with transparent backgrounds, and real-estate photo enhancements. 30:15 – 32:25 | Polymarket: people betting against ChatGPT : The “best model by end of February” market and how fuzzy “best” is. 32:35 – 37:40 | Viral: ByteDance Seedance 2.0 video realism : Otters-in-Friends prompt, fight-scene realism, and predictions about AI movies.
31 min
Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest In this AI marketing podcast episode, Dan Sanchez and his brother Travis break down why “agents” are about to dominate 2026—and the viral open-source agent runner now known as OpenClaw (formerly “ClawdBot” and “MoltBot”). They unpack what makes it powerful, why it’s a security nightmare right now, and what marketers should focus on instead (hint: reps, orchestration, and tried-and-true AI workflows you’re probably underusing). My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest • OpenClaw - https://openclaw.ai/ • Gemini Growth – https://www.futuretools.io/news • “Rent-a-Human” marketplace – https://rentahuman.ai/ • DaveRamsey.com “Dave bot” (custom AI / chat experience) – https://www.daveramsey.com/ • Nate Jones Video: https://www.youtube.com/watch?v=dZxyeYBxPBA Timestamps • 00:00 – Why “agents everywhere” will define 2026 • 01:40 – What OpenClaw is (and why it went viral) • 04:08 – Wild demo: agent books a reservation by integrating ElevenLabs + coding a phone-call workflow • 05:14 – “Rent-a-Human” and agents reaching into the real world • 07:06 – The big warning: OpenClaw as a security vulnerability nightmare • 10:02 – Why this still matters: a signal of where Google/OpenAI/Anthropic are headed • 12:49 – What marketers should do instead: master proven AI tools (custom GPTs, deep research, image models) • 14:00 – The coming bottleneck: orchestration skills (directing a team of capable AI “marketers”) • 15:50 – Practice ground: build a personal brand (yourname.com) and experiment aggressively • 20:31 – Adoption + platform note: Gemini at 750M active users; using multiple models • 21:52 – Sponsor: AI Business World (contest for a free ticket; Anaheim Apr 28–30) • 24:38 – Everyday AI: Planning Center’s AI-powered list building from natural language • 26:58 – Everyday AI: deep research for audience mining (better than manual research) • 29:15 – Everyday AI: summarizing a 34-page lease PDF with ChatGPT • 30:00 – Everyday AI: using a book as a “context engine” for press releases, pitches, and content • 31:13 – Recommended watch: Nate Jones video on OpenClaw and why marketers should care
37 min
In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why “experimentation” isn’t enough anymore, how to bake AI into real workflows (especially meeting cadences), and what success looks like when your team starts driving AI use organically. Along the way, they cover practical guardrails, the power of custom GPTs, and why leaders need to prioritize outcomes over shiny tools. My Favorite AI Tools • Tella - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned • KnownWell - https://knownwell.com/ • AI Know How (Courtney’s podcast) - https://knownwell.com/ai-know-how/
33 min
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down why 2026 is shaping up to be the “Year of Agents”—not as hype, but because agentic features are finally landing inside the tools marketers already use. They unpack what Claude Cowork, ChatGPT Codex, and Gemini in Google Drive signal about the near-future workflow shift: stop thinking in tasks, start thinking in systems. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned Anthropic Claude Cowork (Engadget coverage) - https://www.engadget.com/ai/anthropic-opens-up-its-claude-cowork-feature-to-anyone-with-a-20-subscription-194000021.html ChatGPT Codex vs Claude Code discussion (X thread) - https://x.com/robinebers/status/2014341356697911686 Google Gemini now in Google Drive (X post) - https://x.com/TawohAwa/status/2013986911225029020 Dan’s “Tasks to Systems” book launch list - https://aidrivenmarketer.com/systems Poll: “Marketers, are you vibe coding yet?” - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7419851623406981121-U8Eq Viral post: “The age of humans writing code themselves is going to end” (X post) - https://x.com/DeryaTR_/status/2013687570945704403 Timestamps 00:00 — 2026 declared the “Year of Agents”: why it’s finally happening now 01:39 — Claude Cowork opens to $20 tier: terminal access, file actions, and why that’s agentic 05:00 — Early tests + failures: where Cowork still struggles (and where it shines) 07:48 — Vibe coding momentum: why some think ChatGPT Codex may win for non-dev marketers 10:35 — Gemini in Google Drive: fixing Drive search, finding/moving files, and creating docs as an agent 13:30 — The bigger shift: marketers must move from tasks → systems (and why job security depends on it) 15:01 — Sponsor spotlight: High Level as the “system” to consolidate marketing tools 16:09 — Everyday AI: fast photo edits in Gemini; AI-assisted conflict coaching; oil filter recommendations via ChatGPT 22:56 — Poll results: “Are you vibe coding yet?” (early adoption signal)
9 min
Get The Instapost Custom GPT: https://go.danchez.com/instapost/ In this AI marketing podcast episode, Dan Sanchez breaks down why most AI-generated content on LinkedIn feels like noise—and how to escape the AI slop trap. He walks through a simple but powerful way to use ChatGPT authentically: letting AI refine your thinking instead of replacing it. You’ll see exactly how Dan uses a free ChatGPT project and custom instructions to turn raw, human ideas into clear, punchy LinkedIn posts that actually build authority. My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Own the Show (book) – https://ownthe.show/ • Instapost Custom GPT – https://go.danchez.com/instapost/ Timestamps • 00:00–01:10 – Why AI content is flooding feeds (and why it’s failing) • 01:10–02:20 – The concept of “authentic AI” vs AI slop • 02:20–03:40 – How Dan uses ChatGPT projects and instructions • 03:40–05:05 – Turning raw human ideas into LinkedIn-ready posts • 05:05–06:40 – Why systems thinking separates beginners from advanced AI users • 06:40–07:40 – The right way to use AI for writing (refine, don’t replace) • 07:40–09:00 – Free tools, Own the Show, and building human authority with AI
20 min
In this AI marketing podcast episode, Dan Sanchez breaks down why marketers are uniquely positioned to become the next wave of “vibe founders” (and intrapreneurs) as AI makes the non-marketing parts of building a business dramatically easier. He also covers what’s new with Google/Gemini personalization, why most marketers still overestimate their AI skill level, and a viral AI-enabled scam story that signals where trust online is headed. My Favorite AI Tools Tella — https://danchez.com/tella High Level — https://danchez.com/highlevel Zencastr — https://danchez.com/podtools n8n — https://danchez.com/n8n Resources Mentioned Ethan Mollick (vibe founding) — https://www.linkedin.com/posts/emollick_teaching-an-experimental-class-for-mbas-on-activity-7417291651468918785-6JlU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA The Drum — https://www.thedrum.com/news/9-in-10-b2b-marketers-think-theyve-mastered-ai-but-are-they-really-in-control LinkedIn (poll + viral post source) — https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7417161637574471680-JY6k/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Viral Post - https://www.linkedin.com/posts/stevenerorjr_aifun-promptingforjustice-creativeai-activity-7416534300365455360-ESP7/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Timestamps 00:00–01:10 — Why marketers make “dangerous” new founders as AI makes the rest of business easier 01:10–05:44 — Ethan Mollick, vibe founding, and the rise of the intrapreneur (AI as a career accelerant) 05:44–06:56 — Google/Gemini personalization rollout and why personalization keeps ChatGPT sticky 06:56–09:31 — “9 in 10 B2B marketers mastered AI?” + Dan’s quick test for advanced usage (custom GPTs + projects) 09:31–12:09 — Newsletter plug + sponsor: HighLevel (why it replaces a stack of tools) 12:10–15:27 — Everyday AI: “hacking” YouTube with transcripts + using Projects for life/home context 15:28–17:27 — LinkedIn poll results on AI maturity (beginner → intermediate → systems → tools/agents) 17:28–20:02 — Viral scam post + AI image editing, and why identity verification will matter more than ever