Podcasting Amplified: Podcasting for Business Growth and Marketing

Most businesses are measuring the wrong metric when it comes to their podcast. Or at least, they're putting far too much weight on it. That metric is downloads... or views if you're publishing your podcast on YouTube. Now, don't get me wrong. Of course you want people to listen to and watch your podcast. But if your goal is to win business through your podcast, downloads and views shouldn't be the thing you're obsessing over. And in this episode, I'm going to explain why podcast downloads don't matter as much as most businesses think, what you should be focusing on instead, and how to know whether your podcast is actually delivering a return on investment. In this episode, you'll discover - Why downloads shouldn't be the primary metric for businesses. The 'CEF' framework - three metrics you should measure. How to know if your podcast is delivering an ROI. And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Guesting on other podcasts can unlock massive growth for your own podcast. And in this episode, Richard Wilmore shares his 'three pillar strategy' that can help podcasters to get in front of more of their ideal listeners and clients. Richard Wilmore has been in the podcasting space since 2009 and has a lot of expertise around hosting and guesting. We cover everything from the biggest mistakes that podcasters make when guesting on other shows, how to find ideal shows to guest on and reach out to them, and interview skills that ensure those new listeners are left wanting more. In this episode, you'll discover - Why podcasters should guest on other podcasts. The three pillar guesting strategy that increases your credibility. Creating more content from a single podcast conversation. Common mistakes people make when pitching themselves. Why not every podcast opportunity is worth taking. How to handle awkward or unsuccessful interviews. The role of production in making a show stand out. And much more… LEARN MORE Make Your Day Richer - https://www.makeyourdayricher.com/ Claricast - https://www.claricast.com CONNECT Richard Wilmore - https://www.linkedin.com/in/richard-wilmore-344089143/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Can you make money from a podcast? Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES. And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals. And in this episode, I'm going to share with you the eight most effective ways to make money from a podcast. And these methods are split into two categories: You're either selling your own stuff. Or you're selling someone else's stuff (either directly or indirectly). And I'll share some that require an audience and some that don't so wherever you are in your podcasting journey this is for you. By the end, you will have a much clearer idea of which monetisation strategy makes the most sense for your podcast and how to get started. In this episode, you'll discover - How realistic is it to make money from a podcast? Ways of making money from podcasting. Do you need a large audience to generate revenue from podcasting? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Why does everyone seem to have a podcast? At first, it was mostly independent creators, radio personalities and people who already worked within the media industry. But now, it seems like every celebrity has to have one, even when there isn't much of a concept beyond interviewing other celebrities. Businesses are launching podcasts left, right and centre and struggling to stand out. And every group of friends who think their private conversations would be hilarious to everybody else eventually seems to utter those same five words: "We should start a podcast." But does everyone really have a podcast? And what is it about podcasting that makes it feel so saturated? In this episode, we're going to look at how many podcasts are really out there, why so many celebrities, creators and businesses have been drawn to the medium, and whether there is still space for your podcast to grow and get results. Covered in this episode: How many podcasts are out there and active? Why has podcasting become so popular? Is there still space to start a podcast that stands out? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction. There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your business this year then you need to hear this conversation. I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful. This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast. Covered in this episode: What mistakes do businesses often make when they start a podcast? Is podcasting for business owners still worth it in 2026? What makes a podcast worth listening to? How to keep viewers hooked in a world of short attention spans. How to level up your audio so it exemplifies your brand. And much more… LEARN MORE Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252 The Business Fix podcast - https://www.businessfixpodcast.com/ Claricast - https://www.claricast.com CONNECT Josh Troche - https://www.linkedin.com/in/jtroche Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

With over four million podcasts out there, it's become increasingly difficult to stand out. And because of that, a lot of podcasters end up focusing on the wrong things, like how often they should post on social media and which new AI tool they should use. And while those things can have an impact, they're not the thing that makes a podcast successful. Because when I look at the podcasts that consistently attract listeners, build loyal audiences, and turn those listeners into genuine fans, there is one thing they all have in common. They're simply great podcasts. Now, that might sound obvious, but it's something that often gets overlooked. Sometimes when a podcast isn't growing, it isn't because the marketing is wrong. It's because the podcast itself still has room for improvement. There's no point going all out on marketing before your content is great. But what makes a great podcast? In this episode, I'm going to share the seven things I've seen in the most successful podcasts we've worked with that make them genuinely great podcasts. And as we go through them, I want you to think about your own show and ask yourself honestly: Does my podcast have these seven things? Covered in this episode: What stops a podcast from being great? How to find out what you should do more of and less of. How regularly to publish episodes. What makes someone choose one podcast over another? And more… LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: How to identify your ideal guests. Finding the right guests. How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout PodMatch - https://www.joinpodmatch.com/claricast (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

This one podcaster was able to almost triple her downloads within a month. And it wasn't because she paid some so-called "podcast promoter". There were no paid ads. No listen-for-listen tactics. Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically. And in this episode, I'm going to break down exactly what that strategy was, why it worked so well, and how you can apply it to your own podcast. Covered in this episode: Who this strategy works for. The Audience Borrowing strategy explained. How you can get these results. Finding people who share your audience. Reaching out to them so they reply. Tracking your results so you can get more of them. So, if you want a way of growing your audience of engaged listeners without paying for ads, this is for you. LEARN MORE Claricast - https://www.claricast.com Crack The Book on Spotify - https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv Crack The Book on Apple Podcasts - https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321 CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting. Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks. But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction? Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong. So in this episode, I'm going to share: What ChatGPT won't tell you about podcasting. The biggest AI pitfalls. Where generative AI tools can be useful in podcasting. Where to get your information. If you find yourself relying on AI for your answers, it's worth having a listen to this. LEARN MORE Get this right first - https://youtu.be/J1QEBYO127w Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Is a video podcast still a podcast? Or is a podcast inherently an audio-only medium, and the moment you add video, it just becomes a video, or a video of a podcast? This is a question that's been coming up more and more recently, with Apple Podcasts now introducing seamless switching between audio and video, and enabling Apple Podcast video uploads via your podcast host. But some argue that video podcasts aren't actually podcasts at all. That they're just filmed interviews, or YouTube videos, and that podcasting is inherently audio-only. So in this episode, we're going to try and get to the bottom of that. What actually defines a podcast? Where does video come into it? And why it matters in the first place. In this episode, you'll discover - What actually is a podcast? Is a video podcast still a podcast? Where did the term "podcast" come from? The current state of video podcasting. Do you need to do video as a podcaster? If your thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Referenced The Guardian article - https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Your podcast name plays a huge role when it comes to attracting listeners and standing out on podcast platforms. It's one of the first things people see when they come across your show, whether that's through search, recommendations, or scrolling through a category. And in a lot of cases, it's the main thing that determines whether someone clicks or keeps scrolling. The problem is, a lot of podcasters are making some big naming mistakes that are holding them back from day one. So in this episode, I'm going to break down the three essential components of a good podcast name, plus one bonus element that can help you get discovered more easily. We'll also look at how you can use subtitles to attract more of your ideal listeners. So whether you're just getting started, or you've had your podcast for a while and want to make sure your name is working for you and not against you, this is for you. In this episode, you'll discover - How to come up with a good podcast name. What people get wrong when naming their podcast. The podcast discoverability strategy that almost no-one is using. And more… If you're thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

If you spend hours creating your podcast episodes and you still find that it's just not getting the downloads you feel it deserves, there are a few reasons why your listeners might not be clicking. And one of those reasons could be that the show notes just aren't enticing them to listen, and that's what we're going to be covering today. Your show notes, the description of each episode that shows below an episode in podcast platforms, is one of the few chances that you have to convince your listeners and new listeners that an episode is worth listening to, so it's important that we make the best use of them. So I'm going to go over exactly what should and shouldn't be included in your show notes, and how to structure them so that you can write your show notes easily, while ensuring they're working hard to convince people to listen. We cover - The six elements to include in your show notes if you want people to listen to your episodes. The biggest show notes mistakes to avoid. Is it worth using AI to write show notes? Plug-and-play scripts you can use to make your show notes writing easier. LEARN MORE Get the free show notes template to keep - https://claricast.com/shownotes . CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

A lot has changed in podcasting over the last 20 years but what does the future look like for podcasters? Mark Hunter joins me in this conversation who has been podcasting for over 20 years. He was the first known podcaster in Scotland, works with big names like the NHS from his Glasgow studio and has a huge amount of insight into the podcasting landscape. We dive deep into what's changed and what still matters for podcasters if you want to stand out and achieve your goals over the next couple of years. Covered in this episode: What's changed in podcasting over the last 20 years? Where video fits into podcasting. Will podcasters be replaced by AI? The most important thing you need to keep doing to stand out from the celebrity podcasters. And much more… If you want to know how we got here and what to expect from podcasting over the next couple of years, this is essential. LEARN MORE Podcast Studio Glasgow - https://www.podcaststudioglasgow.com/ Claricast - https://www.claricast.com CONNECT Mark Hunter on LinkedIn - https://www.linkedin.com/in/postablefounder/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Your podcast description - the little bit of text that a potential listener sees when they click on your podcast - is one of the few things that you have in your arsenal to convince people to listen. So, if you don't get your description right could mean the difference between a new long-term listener and advocate and someone just clicking the back button. You get a whopping 4,000 characters to play with when you're writing your description into your podcast hosting platform but you definitely won't need all of them. At the same time, it should be more than just a couple of sentences with a basic description of your podcast. In this episode, we're going to take a look at the five elements that your podcast description must include and also what it should not include, if you want to convince a potential listener that your podcast is for them. This is the framework that we use with our clients when we're launching their podcasts. We cover - Why do you need a podcast description? The five elements your podcast description should include. Example scripts you can use to improve your description with ease. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Your podcast intro has a big impact on whether or not a new listener decides to stick around. And if you make some common podcast intro mistakes you could be losing listeners before they even listened to a single episode. And your outro can make or break a listener's decision to stick around for your next episode. So in this episode, you're going to find out exactly how to script your podcast intro and outro to keep your ideal listeners listening. And even if you already have an intro, it's the perfect time for a check-up, to make sure it's working for you and not against you. In this episode, you'll discover - Why do you need a podcast intro and outro? The three elements you need to include in your intro and outro. Templates you can use to write or refresh your intro and outro so they're working for you to retain new listeners. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

There are just two things that decide whether or not someone's going to click on your podcast or whether they're going to scroll right past it. And if you don't get those two things right you could be quietly losing potential listeners without even knowing. One of those things is the name of your podcast, the other one is your cover art - the square image that shows on Spotify, Apple Podcasts etc. And that second one is what we're going to be taking a look at in this episode of Podcasting Amplified. According to Buzzsprout, 62% of new listeners say they're decision to listen is impacted by the cover art. And when I audit podcasts for clients I see some common mistakes that make it very difficult for a potential listener to pick their podcast over a competing one. So let's take a look at 9 of the most common podcast cover art design mistakes so you can avoid using them on your own cover art and get more listeners choosing your podcast. Covered in this episode: - How your podcast cover art affects growth. - The #1 cover art design mistake that many podcasters make. - How your cover art could be reducing the credibility of your brand. - When not to use AI for podcast cover art. - And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

You want listeners to pick your podcast over your competitors. So you work hard on making your podcast content as good as possible. But many podcasts with good content are still failing at driving results. And they fail because the right people don't feel like the podcast is for them. In a crowded podcasting landscape, clarity is essential. Listeners choose the podcast that feels like it understands their exact problem. And that all comes down to one thing: knowing your ideal listener. In this episode, we go deep on how to identify who your podcast is for, not just in theory, but in a way that shapes your titles, episodes, guests, and marketing so the right people choose your show instantly. This is about making your podcast easier to discover, easier to connect with, and far more likely to grow. In this episode, you'll discover - How to define your ideal listener in a way that drives growth. Why everything in your podcast runs downstream from your ideal listener. The exact questions to ask yourself about your ideal listener. How to position your podcast so it feels like a no-brainer to click. What makes your podcast stand out from other shows. And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Great guests don't automatically make a great podcast. Two shows can interview the same person and deliver completely different levels of value. The difference isn't the guest. It's the host. But what makes a good podcast host? Strong hosting keeps listeners engaged, brings out better insights from guests, and turns interviews into conversations people actually want to finish listening to. In this episode, I break down 14 essential skills and tactics that separate average interview podcasts from great ones, and why simply improving a few of these areas instantly puts you ahead of most podcasts in your niche. This is about creating better experiences for your listeners and your guests and in turn, getting you better results. In this episode, you'll discover - Why you shouldn't let your guest introduce themselves. How to hook listeners and keep them from bouncing. Why it's best to sometimes say nothing. How to dig deeper than surface-level answers. The exact questions to ask your guests. Why your own input and perspective matter as a host. How to ensure your listener is getting value throughout. How to boost the chances of your guest sharing your episode with their audience. And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

Hey, Podcaster! After two years of interviewing some incredible podcasters, it's time for a reset. This trailer (and the recent solo episodes) marks a bit of a shake-up of the Podcasting Amplified format. Going forward, we'll be producing solo episodes around specific aspects of podcasting, focused on getting real results out of your podcast. This is for leaders, founders, their teams and other podcasters who need their podcast to build authority and attract the right people, and in turn, drive results, whether that's more sales, or more authority within their niche. I'll still be interviewing podcasters from time to time, when we can focus the topic on a specific outcome. You'll get clear strategy frameworks, practical podcasting tips, and guidance on everything from hosting podcast interviews, recording episodes, presenting your show in a way that exemplifies your brand, audience growth, and using your podcast as a marketing tool. If you want your podcast to do more than just tick along, you're still in the right place. LEARN MORE Our CTA link Anything mentioned in episode Guest podcast link/website - Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

Podcasting in 2026 is not the same game it was even two years ago. The industry has evolved, with new expectations from listeners and tools and strategies available to podcasters. And if you're still podcasting like it's 2019, you could be falling behind. But there's also a lot of noise out there. Distractions from what's really important. As of 2025, there are estimated to be around 4.5 million published podcasts. And the number of podcast listeners globally has climbed 7% from 2024. What that tells us is that there are still more listeners and shows than ever. That might sound like competition, but it also means demand remains strong, and new listeners are discovering podcasts weekly. So, in this episode, I'm breaking down the 2026 Podcasting Playbook - the five strategies that will matter in 2026 if you want to grow your podcast and reach your goals. In this episode, you'll discover - Why podcasting in 2026 is shifting fast and what that means for your show The rise of video and hybrid formats, and when not to do video. How AI is reshaping podcasting. The fundamentals that still matter most. How to grow through real human connection. The smartest monetisation strategies for 2026. And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .