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Published by HAMPER
Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!
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Book a discovery call with Hamper here! In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales? In this episode, George breaks down the difference between selling your front-end programme in person and over the phone, and shares 3 key factors SGPT gym owners should consider when deciding which approach is right for their business. From the importance of lead volume and brand trust to the time involved in in-person consultations, George explains why he favours phone sales at INTENT91 where around 95% of their 6 week programmes are sold over the phone. But that doesn't mean phone sales are automatically the right choice for every gym. If your current sales process is working and your gym is growing, there's no reason to change it. The key is understanding what your current approach is allowing you to achieve and where there may be room to improve. Listen to more of our podcast episodes on building trust: Why You Need to Build Trust in 2026 - Spotify or Apple Music Generate Higher Quality Leads in 2026 - Spotify or Apple Music 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026. With the fitness market becoming increasingly competitive, simply running ads and waiting for leads to come in isn't enough. This episode breaks down how to build trust with your audience, stand out in your local market and create a marketing system that turns prospects into ready-to-buy leads. You'll hear practical strategies around: Building trust through testimonials and user-generated content Using your website, Google reviews, organic content and email marketing to strengthen your brand Becoming the go-to SGPT gym in your local area What's currently working with Meta Ads in 2026 Why creative diversity matters and the different ad formats you should be testing How to avoid generic "AI slop" and create marketing that actually stands out Why your front-end ad spend should be viewed in the context of lifetime customer value How in-person workshops can generate highly qualified new members How all of these elements work together to create a stronger sales funnel Everything shared in this webinar comes from Miles and George's experience running their own SGPT gyms and working with 100+ gyms through Hamper Agency. If you want to finish 2026 strong and build a more predictable marketing system for your SGPT gym, this episode is for you. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
What does a successful SGPT gym owner's calendar actually look like? In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth. In this episode, you'll learn: Why your calendar is one of the biggest predictors of your business's future How to prioritise activities that actually move your gym forward Why sales, content creation, team development, recruitment and KPI reviews should all have dedicated time every week How to stop reacting to day-to-day distractions and become a more proactive leader The overlooked habit that helps you perform at your best as a founder If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Are some of the most common practices in the fitness industry actually holding your gym back? In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper. In this episode, you'll learn: Why discounting your front-end offer could be costing you profit and attracting lower-quality clients The problem with unlimited memberships and why structured membership options create a healthier business Why coaches shouldn't be responsible for sales and who should be instead Why premium facilities aren't what allow you to charge premium prices Why member feedback is valuable, but shouldn't always determine the future direction of your business If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/ What does it really take to build a successful SGPT gym? In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business. Together, we discuss: How Jack built and grew his gym The marketing strategies that have had the biggest impact Lessons learned from overcoming common growth challenges Why consistency beats chasing the latest marketing trends Advice for gym owners looking to scale sustainably If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/ Paid ads still work, but only if you know how to use them. In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer. If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Many gym owners slow their marketing down over summer - but that could be a costly mistake. In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising. If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
100 episodes. 100 gyms helped. 🎉 In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way. They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day. Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next. If you'd like to work with Hamper, get in touch today: 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Growing your gym means building a team you can trust, and that starts with hiring the right people. In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth. You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable. If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately. In this episode, you'll discover: Why desperate hiring leads to expensive mistakes How to build a recruitment process that attracts committed PTs Why every gym should have a constant pipeline of applicants When to trust your instincts during the hiring process The simple step too many gym owners skip before making an offer 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Generating more leads isn't the goal anymore - generating better leads is. In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency. You'll learn: Why specific ad creatives outperform generic fitness marketing How testimonials and social proof dramatically improve lead quality Why your local reputation matters more than ever The importance of giving your marketing strategy time to build momentum How to attract prospects who already trust your brand before they speak to you If you're looking to spend less time chasing poor-fit leads and more time speaking to people who genuinely want your help, this episode is packed with practical strategies to help you do exactly that. Listen to our episodes on testimonials👇 Why You Need to Build Trust in 2026 ( Spotify ) ( Apple ) Why Building Trust Will Grow Your SGPT Gym ( Spotify ) ( Apple ) 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Can a one-hour workshop generate thousands in revenue for your gym? In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising. You'll learn how to: Choose a workshop topic that attracts your ideal clients Create ads that fill the room with qualified prospects Improve attendance rates through smart follow-up systems Structure a workshop that builds trust and authority Present an offer that converts attendees into paying clients Maximise revenue with effective post-workshop follow-up If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses. If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you. In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure. Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away. Enjoy the replay, and if you have any questions, we'd love to hear from you. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
How do you stop members leaving your gym and why does retention matter so much for growth? In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend. You'll discover: • Why customer lifetime value is the most important metric gym owners overlook • How better retention can turn a 4x ROAS into a 22x ROAS • The 90-day member check-in system that keeps clients engaged long-term • How to identify members at risk of leaving before they hand in notice • Why coach follow-up messages are a non-negotiable retention tool • The role social media and organic marketing play in keeping current members loyal • How to build retention systems that scale without relying on individual coaches If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ Are you relying too heavily on one source of leads for your gym? In this episode, George Branford breaks down why every successful SGPT gym needs a holistic marketing strategy and why putting all your faith in a single channel, especially paid ads, can leave your business exposed. Using examples from INTENT91's five locations, George explains how to build multiple lead-generation systems that work together to create consistent growth and protect your business when one channel slows down. In this episode, you'll learn: Why relying solely on Meta ads is risky, even when they're performing well How email marketing can reactivate old leads and former members The power of local business partnerships and community relationships How to create referral systems that generate high-quality leads consistently Why a diversified marketing strategy creates more predictable revenue and growth How INTENT91 uses multiple channels to maintain lead flow across five locations If you're looking to build a gym that continues to grow regardless of platform changes, market conditions, or seasonal fluctuations, this episode will show you how to create a marketing ecosystem that works for you all year round. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym? In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundations that have allowed INTENT91 to grow from one location into a repeatable, scalable business model. Inside this episode, we cover: The SGPT business model that creates profit and avoids capacity issues The marketing systems that generate predictable leads month after month Sales processes that turn enquiries into paying members Building a team that allows you to step out of the day-to-day and gain more freedom Why systems, not emotions, are the key to scaling sustainably If you're looking to grow your current gym, open additional locations, or build a business that doesn't rely on you doing everything yourself, this episode lays out the blueprint. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How do you know if your marketing is actually any good? In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth. Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence. Inside the episode, Miles covers: Why likes, followers and engagement can be misleading The biggest mistake he made early on with Instagram marketing Why your marketing should be judged by sales, not opinions The key KPIs every SGPT gym owner should track How to diagnose where your marketing system is breaking down The difference between a lead generation issue, system issue and sales issue Why gym owners must make decisions based on data, not emotion How to use lead-to-sale percentages to improve performance If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ Listen to other Meta Ads episodes below: How to Win with Meta Ads in 2026: Spotify Apple Podcasts Paid Ads: What to Know for 2026: Spotify Apple Podcasts Meta Ads: What Matters Most: Spotify Apple Podcasts How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads? In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door. Inside the episode, Miles covers: Why referrals are still the highest-quality lead source in 2026 How to build referral systems that generate leads automatically Why Meta ads remain the fastest way to generate leads at scale How to use brand messaging to attract better-fit prospects Why your website, Instagram, reviews and emails must all align The key difference between high lead volume and high lead quality How to improve your lead-to-sale conversion rate over time If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations. Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions. He also dives into the common reasons gym owners avoid investing in marketing, including: Limiting beliefs around needing a better facility before charging more Previous bad experiences with poor-quality leads Lack of systems to convert enquiries into sales Believing they’re already at capacity when they’re not Treating marketing as optional instead of essential George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you. If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients. Covering everything from mindset to strategy, Miles dives into: Why focusing on your own brand and strategy beats copying competitors How paid ads have become the fastest and most effective way to scale The importance of treating marketing and sales as the lifeblood of your business Why understanding your numbers and data is non-negotiable And the costly mistake of ever turning off your marketing momentum This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong. Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas: Understanding the platform: Why constant changes and AI-driven features mean you need to stay up to date - and why relying on default settings can cost you leads Volume and variety of creative: How ad fatigue is accelerating and why producing more content (in different styles and formats) is now essential Messaging that speaks to problems: Why your ads should focus on your audience’s pain points - not your gym, your timetable or your features This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency
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Observed September 12, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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