The Self Maid Podcast

In this one, we get into breaking limiting beliefs, inhibitions, and the identity shift needed to become a successful entrepreneur, because the person capable of running a seven-figure business doesn't magically appear when the business hits seven figures. You need to become that person first. Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

A small mistake on our website was quietly costing us leads, and I only found it because I know my numbers. Plus: why TikTok barely brings in cleaning customers, and what to sort out before you hire. Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Last week I pulled up a chart I'd never really looked at closely, and it humbled me. Since I handed our Perth location to Nicole, our new manager, monthly recurring revenue has grown nearly twice as fast as it did under me: about 6.5% a month, up from 3.5%. That's around 30% growth in five months, 43% more cleans, and higher gross profit even after adding a full-time salary. And she's still technically settling into the role. In this episode I break down why: focus. Not focus on ideas, but focus in your day-to-day. Your goal can be locked in while you're still spread across ten different hats. I also talk about a dinner conversation on AI that turned into a reminder I needed: every disruption (COVID, cost-of-living crises, TikTok, and now AI) feels like it'll end us, and every time we adapt. When the floor rises, the ceiling rises with it. Plus: the Self Maid Academy launch (the second-biggest on Skool this month), what's coming with Mastermind, and my three-month trip to the US. Join the Self Maid Academy: selfmaid.co Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

You can't grow past a certain point if you don't know your numbers inside out. I've met owners turning over seven figures who still can't tell you where their profit comes from. In this episode, I work back through pricing, wages and expenses, step by step, until the numbers finally make sense. Plus, why the biggest problems in your business usually come from something surprisingly simple. Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

If you go to the gym hard for two weeks straight, you will see nothing. No change at all. And that's exactly the point where most people decide it isn't working and go back to what they were doing. It took me three months to get the first customer in my cleaning business. Three months of doing the work with zero feedback, and the moment that first one landed, the floodgates opened in my brain. That's the loop almost nobody survives long enough to get into, and in this episode I break down why, and what gets you through the part where nothing is rewarding you yet. I open the episode with the most Black Mirror thing I've seen all year: a research team spent 10 years mapping a fruit fly's brain and uploaded it to the internet as a downloadable software. Stick with me now!!! Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

The balance you're chasing doesn't exist. Here's what to do instead. Plus, I break down how to create company values that actually mean something, work-life harmony over work-life balance, and the AI operating system running my life. Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Two people in my business started as cleaners. Today, they're managing both locations of my company. In this episode, I share what that journey looked like, the qualities that made them stand out, and why I've become such a big believer in developing leaders from within your own team. We talk loyalty, culture, leadership potential, institutional knowledge and why the best person for your next management position might not have “manager” anywhere on their résumé yet. Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

I'm back from Spain, and the business ran fine without me. Two locations, 70+ staff, multiple six figures a month... and I wasn't in it. It's a pretty amazing feeling! The coaching program I teased in episode 122 is here. The waitlist is now open at selfmaid.co — the Self Maid Academy for owners under $10K months, the Self Maid Mastermind for scaling past it. Free to join the waitlist, no commitment. First access and the lowest price when doors open. Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with two more of my Booked Out Cleaners members — Seb and David, cousins from Ecuador who run BCA Commercial Cleaning Services on the Gold Coast. They moved to Australia young, started the business with no experience and English as their second language, and spent their first eight months so scared of losing clients that they stopped chasing new ones altogether. Then something shifted. In the last six months alone they've doubled the business from $250k to half a million a year in recurring revenue, with a team of seven. We get into what actually broke it open: the $3,500 they paid to learn cold email (only to realise it was already sitting in my course), why they went all-in on commercial, and the moment they realised they'd been losing money the whole time. Seb and David are brutally honest about the ego, the scarcity mindset they had, and why blaming anyone but yourself keeps you stuck. If you're an outsider building something in a market that isn't yours, or you're still charging what you're comfortable with instead of what you're worth, this one's for you. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow them on Instagram here: Sebastian: @sxbxsg David: @hidavidgonzalez Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Tash, from Serene Clean in Canberra. Tash was in a government admin job she knew she wouldn't last in when she came across my TikTok. She landed her first client by messaging strangers in local Facebook groups, then cleaned that house on her lunch break and logged back into her full-time job afterwards. Two and a half years later she's turning over a quarter of a million dollars a year with 60 clients and a team of six. Whether you're stuck in a job you've already checked out of, or sitting on the hiring decision that scares you, Tash is refreshingly open about the doubt, the false starts, and the gut feeling she ignored once and never will again. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow Tash on Instagram @serenecleancanberra Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Ash, from Advanced Commercial Cleaning, about 90 minutes outside Melbourne in rural Victoria. Ash was bartending when a manager told him they couldn't find a good cleaner and that he'd probably be good at it. He got an ABN, took the shifts, and joined my coaching program in his first month of business. A year and nine months later, he's approaching half a million dollars in recurring revenue off just 24 clients, with 12 contractors running the work, in a town most people would say is too small to build anything in. In this episode, we get into the real story. The two days of walking into businesses that turned into 6-figures in recurring revenue, the hiring rule everyone told him never to break that's given him his best workers, and the chair that went through a client's wall on his second ever clean, and why owning up to it is still paying him back today. Whether you're deciding between commercial and residential, or wondering how to win clients without spending a cent on ads, Ash is refreshingly open about the wins, the mistakes, and the six months where he was crying in the shower before any of it worked. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow Ash on Instagram @flashnorriss Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Julian, from Dust Till Dawn Cleaning, up in the Adelaide Hills in South Australia. Julian was studying nursing at uni and thinking about switching to a business degree, until he did the maths: three years of theory and a piece of paper, or three years of actually building something. He picked house cleaning because it was the one home service with real recurring revenue, and started from scratch at 21 in a town of 40,000 people he shares with the big franchises. Twelve months later he's at $140K in recurring revenue, ranking number one locally on Google, and he signed his first employee's contract the morning we recorded this. In this episode, we get into the real story. The letterbox drop that ate thousands of dollars and returned exactly one lead, the quote overhaul that took him from a 10% close rate to 40% in a single quarter, the free Google Maps scraping method that won him a mechanic shop, two accounting firms and a medical clinic, and the quarterly business health check he runs through AI that told him what to fix before he knew it was broken. Whether you're in a small town wondering if there's enough work to go around, or you're stuck saying yes to every one-off job that walks through the door, Julian is refreshingly honest about the trial and error, the half of his revenue he burnt learning, and what it actually feels like to hire people twenty years older than you at twenty two. Have a listen, and if it lands, share it with someone who needs to hear it. Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

In this instalment of The Booked Out Cleaners Series, I'm chatting with Megan from Valley to Beach Forensic Cleaning in Newcastle. Megan was a factory worker her whole life until she was made redundant in 2019. She started cleaning for someone else, figured out within a few weeks that she could do it herself, and six and a half years later, she's running two businesses: a residential and commercial company, and a forensic and trauma cleaning operation covering all of NSW. She's doubled the business in the last 18 months and just won her first government tender. In this episode, we get into the real story. Running two businesses and watching one stall every time she grows the other, what the work actually asks of you, and why she believes the money she puts into herself comes back tenfold. Whether you're just getting started or grinding to break through your next ceiling, Megan is about as honest as anyone I've had on about what it costs. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow Megan on Instagram @valleytobeachforensiccleaning Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

This week on Self Maid, I'm chatting with Ryan from Castle Cleans in Sydney. Ryan was working four jobs when he came across the Self Maid Podcast, and started his cleaning business off the back of it. Under two years later he's got a team of six, a diverse client base, and he's doing it while training ten times a week as a state champion kickboxer. In this episode, we get into the real story. The cold calling experiment that cost him a one-star review before it made him a dollar, the clients he was sure were making him money, but were quietly losing it, and the employee who made him angry enough to write the message he's glad he never sent. Whether you're chasing your first commercial contract or trying to work out why the revenue's growing but the profit isn't, Ryan is refreshingly open about what's worked and what hasn't. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow Ryan on Instagram @k1rook Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

In the second instalment of The Booked Out Cleaners Series, I'm chatting with Jenna from Cardamom Cleaning here in Perth. Jenna started Cardamom out of necessity, looking for a way out of the burnout cycle she kept hitting in hospitality, and last financial year, her business grew by 400% compared to the year before. She's now got a team of 13, a management layer under her, and for the first time ever, a waiting list. In this episode, we get into the real story. Growing faster than her service could handle, the hires she got wrong before she got them right, and how a cleaner she took on five months ago ended up running her operations. Whether you're still doing every clean yourself or trying to build a team that doesn't need you in the middle of it, Jenna's story is proof of what happens when you stop being the bottleneck. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow Jenna on Instagram @cardamomcleaning Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

This week on Self Maid, I'm chatting with Steph from Kav Cleans in Sydney. Steph has been in my coaching program for 2 years now, and what she's built in that time is nothing short of extraordinary. She's gone from being a solo operator to now having a team with a manager, that allowed her to recently step back from the business and go on her first holiday while the business ran without her. In this episode, we get into the real story. The wins, the setbacks, and the specific shifts that changed everything. Whether you're just getting started or grinding to break through your next ceiling, Steph's story is proof of what's possible when you back yourself and do the work. Have a listen, and if it lands, share it with someone who needs to hear it. You can follow Steph on Instagram @kavcleans . Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

The Booked Out Cleaners interviews are on the way. 🎙️ I've been lining up conversations with some of the amazing business owners I've helped coach who've built successful cleaning businesses — and they're sharing their stories. These are real people telling you what actually worked for them, not just ideas that sound good on paper. The first episode (coming up next) is my chat with Steph from Kav Cleans. Enjoy! Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

In this episode, I'm pulling back the curtain on something I've kept deliberately quiet for a long time... and why now is finally the right moment to open it up. With my second cleaning business location under management, I'm finally ready to open the floodgates on my coaching program. I'll be re-launching under a new name, new structure, and a completely different level of ambition. Two separate communities, two very different journeys: one built to get your cleaning business to 10K a month, and a higher-level mastermind for those chasing a million a year and beyond. This is your early heads-up. I'm not opening the doors today, but the people paying attention now are the ones who'll move first when I do. Get in before the room fills up. Watch this space. It's going to be epic. Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.co Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)

Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and quietly going broke. In this episode I break down the five numbers that tell you whether your business is healthy or bleeding out: customer lifetime value, churn rate, cost to acquire a customer, labour as a percentage of revenue, and cash conversion. I explain what each one means, how to work it out, and why getting them right is what lets you finally step back from the day-to-day. Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy Follow Jason on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me)