The Magnetic Pull: Business Growth, Sales & Marketing for Creatives, Service-pro's & Freelancers
Published by SUN MOTHER®
Design
Arts
Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing, Branding + Sales –to align your purpose-led business with a life you love-without sacrificing integrity. Here, you'll find answers to the questions that you truly have about building money momentum through your very own craft–without losing sight of your vision, or being crushed by cringe. _ The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Free Resources: sunmotherstudio.com/resources This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - Amy + Jamie Pearson
"Am I imagining this?" Instagram, The Algorithm + Visibility
25 min
Join Own Your Audience [LIVE] Round 2.0 here This is an episode of THE HOTLINE from SUN MOTHER® WORLD where members submit their Questions to get personalised answers from Amy. THE HOTLINE 001: "Am I imagining this?" Instagram, The Algorithm + Visibility This member says: "Visibility is really difficult right now. It seems like unless I'm churning out content day in day out, I'm not being seen. Am I imagining this?" – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
How I Grew My Business Without Followers | Why Email Beats Followers Every Time
22 min
If you're trying to get "more followers" before building your email list... you're waiting far too long. Join Own Your Audience [LIVE] Round 2.0 here In today's ep of The Magnetic Pull , Amy shares the story of how she built a business that now supports a family of five—without a large Instagram following, paid ads, or posting every day. She shares how one launch from fewer than 300 subscribers completely changed the trajectory of her business, and why owning your audience creates the kind of freedom no algorithm ever will. Own Your Audience [LIVE] Round 2 DOORS OPEN → Join here. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Why Nobody Wants Your Newsletter | Creative Freedom is not Platform Dependant
23 min
If you hate writing newsletters... there's a good chance your audience feels the same way reading them. Join Own Your Audience [LIVE] Round 2.0 here In today's episode of The Magnetic Pull, Amy explores why so many business owners have fallen out of love with newsletters, how to reclaim your creative freedom, and why building an audience you actually own is one of the smartest business decisions you'll ever make. Own Your Audience [LIVE] Round 2 DOORS OPEN → Join here. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Instagram Won't Pay Your Bills | Build a List of Leads that Buy
27 min
Instagram won't pay your bills, but building an audience you actually OWN, can! Join Own Your Audience [LIVE] Round 2.0 here In the first episode of Season 3, Amy returns from having her third baby to unpack the biggest mistake she notices business owners making in the attention economy in 2026, and why visibility alone will never create a sustainable business. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
In this mini episode of The Magnetic Pull, Amy calls out a sneaky habit that’s keeping so many small business owners posting purely for the sake of it. If your content feels inconsistent, confusing , or like you’re jumping on trends to appease the algorithm … you might be dealing with a messaging problem . Learn how purposeless posting creates an audience that doesn’t convert, and what to do to create intention, flow , and actual results from your content again. Join The Anti-Hustle Marketing Reset here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
In this mini episode of The Magnetic Pull , Amy dives into one of the most common mistakes small business owners make with their content: posts that don’t get seen by the right people . When your audience is scrolling they’re not looking for the most immaculate design or intelligent thoughts, they’re just scanning for themselves . Learn how one small tweak can transform your engagement and visibility overnight . This episode will show you how to become visibly magnetic to the people who actually want what you have to offer. Join The Anti-Hustle Marketing Reset here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
4 Shifts to Overcome Content Fatigue + Reset Your Marketing in 2025
19 min
If you’ve been pouring endless energy into posts, reels, and stories, but your sales still feel like crickets? This episode is for you. In this episode of The Magnetic Pull, I’m unpacking why content marketing is only one piece of your business, and what else you need in place if you want your marketing to actually generate clients. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Why Content Alone Won’t Grow Your Business in 2025
23 min
This week, I’m sharing the 4 simple shifts that will reset your marketing, break the content-fatigue cycle, and help you show up consistently again (without trying to be everywhere or do everything) . If you’ve ever said, “I just don’t have time to market my business,” or "Marketing is overwhelming" this episode is for you. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Hobbyist Habits Are Keeping You Broke (Let's Fix It)
27 min
In this episode of The Magnetic Pull, I’m breaking down the difference between showing up as the the hobbyist or CEO in your business, and how to make the shift – which changes everything for your business. Whether you’re frantically posting mid-launch, ghosting your audience, or stuck in ideation mode, this episode will help you get honest about where you’re operating from, and how to shift out of doing all the things and into leading with clarity. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
The Chaos Loop: 8 Marketing Mistakes To Quit in 2025 (If You Want to Thrive)
27 min
The 8 marketing mistakes I see over and over again in 2025 that keep your business in The Chaos Loop. If you’re experiencing content fatigue, marketing overwhelm, drowning in drafts that never see the light of day, or relying on GPT to do your talking, this one’s for you. I’ll show you how to spot these mistakes in your own business, and what to do instead, so you can finally create consistency, momentum, and flow in your marketing without burning out. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
MARGINS: "How do I get into their BRAIN?!" Content that connects.
11 min
In todays mini ep. Amy answers a member question from The Marketing Club about creating content that actually connects with the ideal audience. "How do I get into their BRAIN?!" If you're struggling to have your content noticed + engaged with by your own ideal audience, you're likely communicating from too much of an 'expert' lense – or you're being too vague. Both of these mistakes? Are symptoms of a messaging problem. Sign up for the Make it Magnetic messaging workshop here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
MARGINS: "How do I show up as my weird self, but authentically?" Pushing through the cringe.
5 min
Is social media performative? Or is it just part of our real life now? Where do we draw the line between performing on social media, and performing in real life? In this mini ep. Amy answers the question: "How do I show up as my weird self, but authentically?" Pushing through the cringe is how you get there. Social media is a part of life now, it's part of our world – if you want to build a successful business? It's essential that you are willing to show up and be yourself. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
MARGINS: "How do I repurpose content without sounding repetitive?"
9 min
Have you ever wondered... "How do I repurpose content without sounding repetitive?" This was a question from a member of The Marketing Club recently. In this episode, Amy answers this question with a slight push-back to the natural instinct that comes with wanting to avoid sounding repetitive within your content. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
The Truth Behind: "Build it and They Will Come" (Hint: it's a lie)
20 min
Amy breaks down the misconception of this lie you're being sold about business "Build it and They Will Come", and what you should do instead. Apply for Momentum Builders before July 31st – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
MARGINS: “Who should I create my content for? What if I don't like filming myself?”
8 min
Today's episode of Margins is a long question that ultimately stems from content confusion – originally sent forward in a Q+A with Amy Pearson. “Who should I create my content for?" " What if I don't like filming myself?” "Can I mix lifestyle content with my work?" If you're getting more follows and engagement from people within your industry than potential clients, it might be time to SHIFT something in your content. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Read the Room: Launching is a Two-Way Conversation
14 min
Are you treating your launch like a one-sided performance? In this episode of The Magnetic Pull , host Amy Pearson pulls back the curtain on launching with impact, why most business owners struggle with low engagement during launches and how to fix it by “reading the room" having meaningful conversations with your audience, and adapting your strategy in real time. PLUS practical tips for priming your audience, addressing objections, and bringing true energy and connection into your launch to make your next launch more interactive and successful. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
MARGINS: "What kind of 'free challenge' should I create for my audience?"
7 min
If you're trying to find a way to offer lots of value to your audience, or grow your own list of buyers, you might be wondering HOW to do this or WHAT to focus on. This question is pulled from a real Q+A inside The Marketing Club: "What kind of 'free challenge' should I create for my audience?" In today's episode, we talk through the option of free challenges, and what to think about when it comes to creating something of value FOR your audience. – Learn about The Marketing Club + Join the priority waitlist here . – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Sexy Business, Motherhood + Self-Accountability: The Business Fondle Convo with Peta Serras
1 hr 1 min
Today on The Magnetic Pull, we're sharing a conversation that originally aired on The Business Fondle by Professional Babe aka Peta Serras. Peta and Amy chat about their mutual love and respect for one another, the BIG core skills required for business success, and how much of it comes down to taking radical responsibility for our own outcomes. They talk sexy businesses, convenient circumstances that keep us from moving forwards, how Motherhood is not the excuse you think it is, and what it really takes to "make it". Stay tuned for part 2: coming soon! – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Beware The Validation Matrix (Part 2: From Lurkers to Loyal Fans)
14 min
In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them. Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them into actively engaged, magnetised leads. Join the Own Your Audience Challenge – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
Beware The Validation Matrix (Part 1: How Vanity Metrics are Distracting You from Sales)
12 min
Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple. Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix". Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth. Join the Own Your Audience Challenge – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram . This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Amy on Instagram This is a SUN MOTHER® Podcast Created & produced on Darkinjung Land. Original Music by Jamie Pearson sunmotherstudio.com
