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Published by Emma and Emilia
EIQ Nutrition is an evidence-based nutrition education programme for coaches, personal trainers and health professionals. Created by Emma Storey-Gordon and Dr Emilia Thompson, it teaches the science of nutrition alongside behaviour change, coaching skills and real-world application. Topics include energy balance, fat loss, plant-based nutrition, women's health, body image, emotional eating, behaviour change and critical thinking around nutrition research. The goal is to develop coaches who can confidently apply evidence-based nutrition principles EIQnutrition.com
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Join EIQ here 00:00 Why viral carb advice is setting off alarm bells 03:27 Low-carb diets, glucose production and misleading claims 04:19 Community-building, anger and nutrition credibility 10:07 Does menopause inevitably cause insulin resistance? 12:20 What protein does for glucose response in type 2 diabetes 15:31 Protein trend backlash and women’s nutritional needs 21:31 Body fat, muscle and practical metabolic-health priorities 23:16 GLP-1s, weight loss and eating-disorder concerns 28:03 Why GLP-1 advice needs to account for individual risk 29:52 CGMs, glucose spikes and health measures that matter 31:16 Why blood pressure may be a more useful progress marker 34:25 Making health outcomes visible beyond weight loss
Join EIQ here Nutrition myths and misconceptions Hormonal impacts on weight loss and fat loss Effective supplement strategies for women The role of leptin and insulin resistance postpartum Omega 3 and seed oils in health
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Join EIQ here Research on GLP-1 use for PCOS The importance of feeling understood in health support Misconceptions about protein and gluconeogenesis The psychological benefits of cold plunges and saunas Impact of social media algorithms on women-owned businesses
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Join EIQ here Balancing motherhood and entrepreneurship The importance of authenticity and honesty Navigating social media criticism and respect Understanding the science of fat loss and debunking myths Living intentionally and avoiding the 'fuck average' mentality
Join EIQ here Misconceptions about protein intake and health The concept and impact of food noise The importance of strength and muscle mass for longevity Limitations of simple measures like grip strength The role of reverse dieting in metabolic health Misinterpretation of metabolic adaptation Effective communication and branding in coaching The influence of social media on nutrition beliefs
Join EIQ 00:00 Introduction and setting up your workspace 00:26 Emma's thoughts on big screens and work environment 01:28 Moving from in-person to online coaching 02:20 Balancing income and online business growth 03:14 Building for the business you want, not the one you have 04:10 Feasibility and financial planning for online coaching 05:06 The importance of taking your business seriously early on 06:20 Post content without expectations to learn and grow 07:17 Using trial reels and Facebook insights 08:47 Psychology of spending and social norms 10:11 Investment in mentorship versus holidays and weddings 13:00 Food noise, food reward, and certainty 14:17 Disordered eating, control, and food noise 15:42 Investment in yourself and readiness to change 17:37 Ambivalence in health and weight loss goals 19:00 GLP1s, binge eating, and restraint behaviors 23:40 Impact of GLP1s on food relationships and restraint 32:31 The role of protein intake and food noise 33:30 Marketing strategies for new coaches 35:22 Authenticity and showing your true self on social media 37:45 Sharing your stance and values in marketing 39:10 Balancing education and business growth on social media 41:36 Embracing mistakes and disagreement online
Join EIQ here Supplements like NMN have plausible mechanisms but lack conclusive evidence for anti-aging benefits. Client retention can be managed by transparent communication and setting clear expectations. Adherence to diet is often driven by the narrative and psychological factors, not just the numbers. Understanding the body's natural regulation is crucial before supplementing or making drastic health changes. Effective coaching involves asking clients about support needs and adjusting communication accordingly.
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Join EIQ 00:00 Navigating Health Decisions: Antibiotics and Lyme Disease 02:50 The Impact of AI on Gender Bias in Hiring 05:40 Coaching Challenges: Navigating Client Choices and Triggers 08:18 Understanding GLP-1s: Ethical Dilemmas in Coaching 11:19 Behavior Change: Coaching Strategies for Client Accountability 13:33 Fat Redistribution: Navigating Body Image and Health Goals 16:14 Communication in Coaching: Effective Methods for Client Engagement 19:21 Reframing Goals: From Aesthetic to Health Focus 21:58 Finding Balance: Acceptance and Perspective in Health Journeys
Join EIQ here Parkinson's law and physiological needs Ethics and selling out in health industry Influence of peer groups on professional decisions Career pivots and age-related mindset shifts Strategies for effective communication and articulation
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Chapters 00:00 Introduction to Glucose Goddess Protein Supplement 02:38 Impact of Misinformation on Eating Disorders 04:11 Men's Violence Against Women in the Fitness Industry 08:57 Business Growth Strategies and Scarcity Mindset 16:34 Navigating Business Growth and Consistency 23:21 Urgency in Business Growth and Client Retention 33:59 Packaging Your Offer and Attracting Clients
Join EIQ here 00:00 Holiday Reflections and Personal Updates 02:12 Inspiration from Jessie Jean's Success 04:26 Mindset and Self-Reflection in Business 07:41 The Impact of Social Media on Perception 10:10 Debate on Collagen and Health Claims 13:49 The Nuances of Social Media Influence 17:51 Discussion on Supplements and Health Trends 20:52 Innovative Solutions in Maternal Health 24:19 The Intersection of Evidence and Business in Healthcare 27:02 Bodybuilding Insights and Gender Dynamics 29:46 Navigating Mental and Physical Health Challenges 37:12 Redefining Laziness and Motivation
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Observed November 4, 2026.
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