The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
Published by Nicole McCance
Entrepreneurship
Business
Management
The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.
Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sit down with Jeremy Zug from Practice Solutions to uncover the hidden revenue leaks that could be costing your therapy practice thousands of dollars. We discuss collecting client payments, negotiating insurance rates, tightening your billing process, and why every practice owner needs to trust—but verify—their financial systems. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:49] Why uncollected payments drain practice revenue. [05:02] How admin checklists protect cash flow. [08:52] The cost of chasing unpaid claims. [12:16] Why to check insurance rates before credentialing. [15:08] Using rate data to negotiate better pay. [18:04] How better billing workflows reduce denials. Links From The Episode: Get 30% off your first month with Practice Solutions. Use Code: MCCANCE30. https://www.practicesol.com/contact Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO More about Jeremy: Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management. Want to Connect with Jeremy? Facebook: https://www.facebook.com/Practicesol/ Instagram: https://www.instagram.com/practicesolutionsbilling LinkedIn: https://www.linkedin.com/company/practice-solutions-llc
Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I explain why every group practice needs a CRM in 2026 and how it can stop valuable inquiries from slipping through the cracks. I also share how a CRM can improve your response time, automate your follow-ups and help you understand which marketing strategies are actually bringing qualified clients into your practice. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:42] CRM vs. EHR. [03:20] Why leads get lost. [05:07] The importance of fast follow-ups. [06:29] Automating texts and follow-ups. [08:35] Introducing ClinicMonk™ [16:35] Tracking qualified leads. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO
Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/qotZE89J-AY In this episode, I sit down with Maria, CEO of Mentaya, to discuss how therapists can increase their consult conversion rate without lowering their fees. We share practical ways to confidently communicate your value, address money objections and help private-pay clients understand their out-of-network insurance benefits. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:55] How to handle money objections. [04:13] Reducing sticker shock with insurance benefits. [07:15] Communicating value instead of defending your fee. [08:32] Avoiding negotiation after sharing your rate. [10:09] How out-of-network reimbursements work. [17:43] Preventing consult-call ghosting. Links From The Episode: Try Mentaya’s benefits checker free for 30 days using the promo code MCCANCEMETHOD : https://www.mentaya.com/therapists/MCCANCEMETHOD?utm_source=Podcast&utm_medium=Influencer&utm_campaign=influencer_pilot_q2_2026&utm_content=nmccance_podcast_july&utm_term=x More about Maria: Maria is a founding team member and now CEO of Mentaya, where she helps private-practice therapists navigate out-of-network insurance billing, helping therapists build their practice without needing to take insurance. Born and raised in the Dominican Republic and a Psychology grad from Duke, she pairs deep empathy for providers with a builder's curiosity and growth mindset. Her mission: make quality mental health care easier to deliver and easier to access. Want to Connect with Mentaya? Website: https://www.mentaya.com/ Instagram: https://www.instagram.com/joinmentaya/
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:00] Why website content matters for AI search. [03:13] How AI search differs from Google. [07:16] The three types of specialty pages you need. [08:56] What clients are really searching for. [14:44] Why specificity helps clients connect. [18:12] How FAQs improve AI search visibility. Links From The Episode: Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I chat with Shayah Reed from Virtual Balance about the website updates you need when growing from a solo to a group practice. We talk about how to make your website easier to navigate, improve conversions, support SEO, and help more clients book with the right therapist. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:48] Why your website needs to convert before investing in marketing. [04:38] How to update your About page for a group practice. [08:18] Why every therapist needs an individual bio page. [11:16] How direct booking links reduce friction. [17:30] Why service pages should be split up. [19:51] How SEO helps your website grow over time. Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Diagnostic Website Quiz - http://www.virtuwellbalance.com/diagnostic-website-quiz Keywords Everywhere - https://keywordseverywhere.com/ Ubersuggest - https://neilpatel.com/ubersuggest/ Google Keyword Planner - https://business.google.com/aunz/ad-tools/keyword-planner/ More about Shayah: Shayah is the Founder of Virtuwell Balance, a woman-run design and marketing agency serving therapists and health practitioners across North America. Since 2019, Shayah and her team have supported over 400 clinics in growing their revenue and expanding their impact through intentional web design and organic marketing. With a passion for mental health, holistic wellness, and mindful marketing strategies, Shayah is on a mission to help therapists attract and convert aligned clients through their websites and create meaningful change in their communities. Want to Connect with Shayah? Virtuwell Balance: www.virtuwellbalance.com Instagram: https://instagram.com/virtuwell.balance
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/tU5zFSNa1qw In this episode, I talk about why high achievers often struggle to relax, even when they finally have the time. I share how mindset, nervous system safety, productivity guilt, and dopamine can all keep you stuck in “go mode,” and what you can start practicing to actually enjoy the freedom you’ve worked so hard to create. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Why free time can feel uncomfortable. [02:09] How to “do it scared” and master your mind. [06:45] Why relaxing can feel harder than achieving. [09:22] The mantra: “It is safe to relax.” [13:39] A journaling prompt for taking breaks. [14:37] Using binaural beats to support relaxation. Links From The Episode: Episode #161: Growth Stories: How Therapists Built 7-Figure Group Practices - https://mccancemethod.com/episode-161-growth-stories-how-therapists-built-7-figure-group-practices/ Solfeggio Frequencies: https://open.spotify.com/artist/5R9eOlQf7HGzD6srMeJKio Binaural Beats: https://open.spotify.com/playlist/37i9dQZF1DWSrtCzTmPimJ
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/U8w-B7sgyu4 In this episode, I chat with Milly Feliz, a Clinic Growth Map™ graduate who scaled her practice from a solo dream in her basement to a million-dollar group practice with 14 therapists. Milly shares how building strong team trust, improving her website experience, and taking bold action as a mom helped her create more freedom, impact, and long-term legacy. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:55] Milly reflects on her practice before joining the Clinic Growth Map™. [03:32] How she scaled from a basement office to a million-dollar group practice. [05:12] The leadership strategies Milly used to build trust within her therapy team. [06:14] The website video strategy that improved the client experience. [10:37] How growing her practice created more freedom for her family. [16:41] The therapy marketing strategies that are working right now. More About Milly: Milly Feliz is a Dominican entrepreneur, mental health advocate, and leader in psychotherapy. Originally from the Dominican Republic, she is a licensed psychologist in her home country and a Registered Psychotherapist in Canada with a decade of experience in Toronto. She is the Founder and Clinic Director of The Wise Self Psychotherapy Clinic, where she leads a team of over 12 mental health professionals providing compassionate, evidence-based therapy to diverse communities. Milly specializes in evidence-based modalities including Psychedelic-Assisted Therapy and LENS Neurofeedback, has served as a clinical supervisor for universities including the University of Toronto, Yorkville University, and Wilfrid Laurier University, and has been a trainer and presenter at PESI Canada. Her work and clinic have received national and international recognition, including Top Choice Awards, a Gems of Etobicoke Business Awards nomination, recognition as a women-led business at The Forum, the Premio al Inmigrante Oscar de la Renta 2025, and the Egresado que Transforma 2026 award. Want to Connect with Milly? The Wise Self: https://www.thewiseself.ca/ Instagram: https://instagram.com/thewiseself
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCc In this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:40] Antoinette shares how her group practice journey began. [04:38] She breaks down her revenue growth. [07:47] Antoinette shares how systems and coaching helped her scale. [12:45] She reflects on gaining more family time and freedom. [16:47] Antoinette discusses what marketing is working in 2026. [21:36] She encourages therapists to trust their gut and take action. More about Antoinette: Dr. Antoinette Ibrahimi, Psy.D., is a licensed clinical psychologist, founder, and Clinical Director of Maple Leaf Counseling, a rapidly growing private-pay group practice serving Southern California through offices in Arcadia and Claremont, as well as Telehealth across California. Since opening her private practice in 2015, Dr. Ibrahimi has built Maple Leaf Counseling into a thriving multi-clinician practice grounded in high-quality, relationally focused care. Known for her warm, insight-oriented approach, Dr. Ibrahimi specializes in couples therapy, grief and loss, chronic illness, anxiety, life transitions, and prenatal and postpartum adjustments. Her clinical work is deeply influenced by differentiation, family systems, and family dynamics theories, helping clients strengthen their sense of self while building healthier, more meaningful relationships. Dr. Ibrahimi often describes therapy through the lens of the Japanese art of kintsugi, the practice of repairing broken pottery with gold, believing that people can transform life’s hardships into sources of resilience, growth, and beauty. This philosophy became the foundation of Maple Leaf Counseling’s mission: helping people reclaim hope, healing, and connection through therapy. In addition to her clinical work, Dr. Ibrahimi is passionate about ethical and sustainable practice growth. After completing Nicole McCance’s Clinic Growth Map program in 2024, she implemented systems and strategies that helped significantly expand Maple Leaf Counseling’s reach, team, and impact within the community while maintaining a strong focus on client care and therapist support. Dr. Ibrahimi has 18+ years of clinical experience and previously served at Ronald McDonald House Los Angeles for five years. She is also a former lecturer at both the University of Southern California and the California School of Professional Psychology and was a keynote speaker at the Depression and Bipolar Support Alliance 23rd Annual Conference. Outside of her professional life, Dr. Ibrahimi is a wife and proud mother of three. A former collegiate volleyball athlete on a full-ride scholarship at California State Polytechnic University, Pomona, she still carries the teamwork, discipline, and resilience of athletics into both motherhood and entrepreneurship. She also loves specialty coffee, travel, and Japanese cuisine. Want to Connect with Antoinette? Maple Leaf Counseling - www.mapleleafcounseling.org Instagram: http://instagram.com/mapleleafcounseling Facebook: https://www.facebook.com/mapleleafcounseling/
Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:24] How Tricia scaled from 2 to 15 therapists. [04:44] The strategic shift she made to invest in the program. [08:11] Why community support is non-negotiable when scaling. [11:38] The 6-step hiring model that fills caseloads fast. [13:01] Restructuring her schedule for work-life balance. [15:54] The SEO strategy that took her clinic to #1 on Google. More about Tricia: Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years. Want to Connect with Tricia? Arnica Counselling: https://arnicacounselling.com/ Tricia on Instagram: https://www.instagram.com/arnica_counselling Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ep-DxAUwgt4?si=2c80VuPEB2ZoPo1A In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:30] What culture really means in your group practice. [05:00] How clear expectations make you a better leader. [08:00] Psychological safety is the #1 reason therapists stay. [10:30] Use 90-day check-ins to retain top talent. [14:00] Why vulnerability builds trust with your team. [18:00] The "culture cancer" that's costing you good therapists. Links From The Episode: Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle - https://amzn.to/4v60u9H (US) https://amzn.to/4uuDTnf (CAD)
Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Hm0Lc66RtW0 In this episode, I talk about how to reduce no-shows and last-minute cancellations in your therapy practice. I share why your cancellation policy is such an important revenue lever, how to set clear boundaries with clients, and why delegating these tough conversations to your admin can make everything easier. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Reducing no-shows boosts revenue. [02:56] Have your admin handle tough policy conversations. [04:30] Book consults within 48 hours. [06:09] Use a 48-hour cancellation policy. [09:29] Offer virtual appointments when possible. [13:18] Give a courtesy call before charging. Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ In this episode, I talk about how to shift from scarcity to abundance as a therapist and practice owner. I share the money mindset beliefs that held me back, the wealth principles that changed everything for me, and why investing in your practice can help you create more freedom, revenue, and impact. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Exploring scarcity and money mindset. [03:32] Understanding your childhood money blueprint. [10:19] Why business ownership builds wealth. [14:07] Investing in your practice to scale. [28:03] Surround yourself with abundant thinkers. [35:04] Practicing gratitude and doing it scared. Links From The Episode: Book a Strategy Call (Formally the Practice Growth Audit)→ https://mccancemethod.com/strategy-call/ Want the Cost-Benefit Analysis Framework? DM me @nicole.mccancemethod on Instagram with just one word “ Clarity ” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Want to work closely with me for six months? Come to my FREE Open House ! https://mccancemethod.com/open-house/ In this episode, I chat with Julie Harris from Green Oak Accounting about tax write-offs for therapists and what practice owners need to know before deducting business expenses. Julie breaks down what counts as ordinary and necessary, what deductions can get a little tricky, and why having the right accountant can help you keep more of what you earn without taking unnecessary risks. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:12] What tax write-offs actually do. [07:43] The IRS rule for deductible expenses. [10:51] How home office deductions work. [13:51] Why mileage tracking matters. [17:06] When trips are deductible. Links From The Episode: Take the free practice health check to assess your practice's financial health in just a few minutes: https://healthcheck.greenoakaccounting.com/ Julie’s Book, Profit First For Therapists - https://www.profitfirstfortherapists.com/ More about Julie: Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country’s largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast. Want to Connect with Julie? Green Oak Accounting: https://greenoakaccounting.com/ Julie on Instagram: https://www.instagram.com/julie.herres/ Green Oak Accounting on Instagram: https://www.instagram.com/greenoakacct Green Oak Accounting on Facebook: https://www.facebook.com/greenoakacct Therapy For Your Money Podcast on Instagram: https://www.instagram.com/therapyforyourmoneypodcast Therapy for Your Money Podcast - https://www.therapyforyourmoney.com/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/8CqdhHomYmw In this episode, I’m talking about what to do when your therapy practice feels slow and the anxiety starts to creep in. I share why slow seasons are so normal, especially when you’re building momentum in a group practice, and how to shift out of panic so you can focus on what’s actually working. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Why slow seasons can trigger anxiety. [02:10] The two main reasons your practice feels slow. [05:11] How to find what’s working and stick with it. [09:42] Why the issue may be systems, not marketing. [11:39] Why your marketing efforts are not wasted. [14:04] Three success traits: practice, confidence, and grit. Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ In this episode, I share an inside look at my Success Panel with group practice owners who are building toward and hitting 7 figures. We talk about what helped them scale, the fears and limiting beliefs they had to push through, and the marketing strategies that are working right now for therapists growing group practices. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Introducing the panelists and what’s possible when you scale. [04:41] The panelists share why they chose group practice. [10:24] We talk through limiting beliefs around hiring, money, and success. [14:57] The panel shares what’s working in marketing right now. [26:47] We discuss the freedom and flexibility that comes with scaling. [33:28] The panelists share advice for therapists ready to grow. Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Want the Cost-Benefit Analysis ? DM me @nicole.mccancemethod on Instagram with just three words “ Cost Benefit Analysis ” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Podcast Episode 109: Warm Outreach Mastery https://mccancemethod.com/episode-109-summer-slump-marketing-series-warm-outreach-mastery/ Podcast Episode 86: Tips to Market and Network with Churches https://mccancemethod.com/episode-86-4-tips-to-market-and-network-with-churches/ Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ In this episode, I sit down with SEO expert Chris Morin to talk about how AI is completely changing the way therapists need to think about SEO. We unpack what it takes to stand out in the Gemini era, why your website has to prove you’re real, and how to make sure your online presence builds trust with both search engines and potential clients. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:13] Why content alone is no longer enough for SEO. [06:08] How to prove your therapy practice is real online. [07:22] Why endorsements matter more than ever. [09:23] How to strengthen your bio page for AI SEO. [19:07] Why AI search responds faster than Google. [31:02] Whether blogs still matter for SEO. Links From The Episode: Work with Moonraker, book a strategy call here - https://moonraker.ai/free-strategy-call/ More About Chris: Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing. I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence. My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams." Want to Connect with Chris? Website: https://moonraker.ai Quora: moonrakerai.quora.com Reddit: reddit.com/r/MoonrakerAI LinkedIn: linkedin.com/company/moonraker-ai Facebook: facebook.com/profile.php?id=61556988355049 Instagram: instagram.com/moonraker_seo Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Curious how you can earn CE hours while scaling your practice ? Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to watch this episode on video? Check it out here on YouTube → https://youtu.be/y68ZFy7PnQE In this episode, I’m sharing the deeper signs and nudges you may be missing that are quietly holding your practice back. I open up about grief, leadership, and the moments that reminded me I’m not doing this alone—and how slowing down can help you lead your practice with more ease, trust, and freedom. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:36] Signs and nudges may be showing up when you’re too busy to notice them. [03:07] Leadership means navigating hard seasons while still supporting your team. [05:47] I share the owl story that reminded me to trust the process. [09:18] The Clinic Growth Map™ is now CE approved for over 20 CE hours. [12:19] Slowing down helps you notice the guidance available in your practice. [13:29] You do not need to rush your growth timeline. Links From The Episode: Learn more about The Clinic Growth Map™ here → https://mccancemethod.com/strategy-call/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/vcT8uMu5PtM In this episode, I’m breaking down the exact hiring order that helped me scale my group practice to 7- figures without making costly mistakes. I share why your first hire should be a “mini me,” when to bring on a VA, and how to use your inquiry data to decide who to hire next so you can grow with more ease and less overwhelm. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [3:45] Why your first hire should be a “mini me.” [9:02] When to hire a VA and why it helps you grow faster. [13:09] How to use inquiry data to choose your next hire. [14:49] Why a couples therapist is often the best next clinical hire. [17:48] The simple hiring flow I used to scale. [19:16] The fear that keeps therapists from starting a group practice. Links From The Episode: Episode #88: Admin or VA: Who Should You Hire? https://mccancemethod.com/episode-88-admin-or-va-who-should-you-hire/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Get $250 off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? https://gingerdesk.com/discovery-call/ll/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/rdz1Crf3ZHs In this episode, I sit down with Daniel King from Fireside Strategic to talk about what buyers are really looking for when it comes to purchasing a group therapy practice. As an investor in outpatient practices and someone who also represents practice owners looking to sell, Daniel brings a unique perspective on both sides of the transaction. We unpack what makes a practice attractive, what to focus on now if you want to sell in the future, and the biggest things that can increase your value along the way. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:26] Why mental health practices attract buyers. [06:21] What to focus on if you want to sell your therapy practice in 3 to 5 years. [11:20] How adding services can increase your practice's value. [13:41] The profit benchmarks buyers look for. [19:20] Why culture and retention matter to investors. [27:23] How compliance issues can delay a sale. More about Daniel: Daniel began his career in M&A law at a large firm and then went to the deal team of a Shark on the TV show, drafting contracts and due diligence. He saw many small companies grow so quickly their people burned out, inspiring a passion for the human side of business. He left law to train as an executive coach and built a few companies in the coaching industry, failing once, and then selling another (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Daniel studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India. Want to Connect With Daniel? Fireside Strategic: www.firesidestrategic.com LinkedIn: https://www.linkedin.com/in/danmking/ Your Group Practice Podcast: www.yourgrouppractice.com Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/KhiTjPaohjY In this episode, I’m sharing the zero-cost marketing strategy that helped me grow my practice to seven figures: email marketing. I walk you through how to use email to reconnect with past clients, nurture new leads, and create content that actually converts without relying only on social media. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:38] Why email marketing beats social media [08:14] How to reconnect with past clients [13:06] How to capture leads through online booking [16:06] My counseling commitment pyramid [24:02] How to write emails that convert Links From The Episode: Episode #105: Content Marketing that Converts Clients: https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/ Book a Strategy Call → https://mccancemethod.com/strategy-call/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
