Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob look at new research on nostalgic advertising. They break down when a "remember when" ad sticks in someone's memory, and when a straightforward, factual ad works better instead. Topics covered: [02:05] "Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand-Related Autobiographical Memories" [02:35] Why marketers need every edge to stay top of mind [04:00] Three studies pit nostalgic ads against factual ads [05:00] When nostalgia wins, and when it doesn't [06:00] Younger versus older adults: who remembers more? [07:05] Takeaways for legacy brands and win-back campaigns To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Thoma, D., & Koziak, J. (2025). Nostalgic advertising enhances brand name recall by reactivating brand-related autobiographical memories, especially for familiar and personally relevant brands. Psychology & Marketing, 42(12), 3306–3318. https://doi.org/10.1002/mar.70042 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won. This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines. The team shares why intelligence-gathering, not glamour, is the real reason to attend, and how AI is quietly reshaping ad tech products behind the scenes. They also weigh in on where live sports, retail media, and creator marketing genuinely fit into an effectiveness-driven strategy versus where they're overhyped. Marketers will walk away knowing which Cannes trends deserve real budget attention and which are just award-show noise. Topics covered: [02:00] Why Marketing Architects decided to start attending Cannes [04:00] The real gap between Cannes glamour and the actual work [13:00] How AI is quietly reshaping ad tech products [14:00] Live sports as a growth opportunity, not a silver bullet [17:00] Why competing streaming platforms are all facing the same challenges [21:00] Retail media and creator marketing: tools, not full strategies [24:00] Cannes' new award for long-term creative consistency To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Resources: 2026 The Drum Article: https://www.thedrum.com/opinion/andrew-tindall-what-ritson-and-sharp-got-right-and-wrong-at-cannes Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob break down why proving ad ROI is far harder than most marketers assume, even with millions of dollars and millions of customers. They also unpack why the Super Bowl might be the hardest ad buy of all to measure. Topics covered: [01:00] "The Unfavorable Economics of Measuring the Returns to Advertising" [02:00] Why the spirit of ROI gets abused [03:35] Why customer spending is too noisy to spot small ad effects [06:00] How targeting bias can inflate results by 30 times [07:00] Why the Super Bowl isn't a coupon, it's fame [09:00] Could anyone actually solve the ROI theorem? To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Lewis, R., & Rao, J. (2015). The unfavorable economics of measuring the returns to advertising. The Economic Journal , 125 (585), 1–27. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today? This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand . James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand among tomorrow's customers, not just converting today's. Topics covered: [05:00] Defining current demand versus future demand [07:00] Splitting budgets 50/50 between brand and performance [12:00] Why American marketers lag on brand-building principles [18:00] Measuring future demand through brand tracking [22:00] Why feelings outlast facts in memory [26:00] The case for creativity in earning attention [35:00] James's own future demand brand: Land Rover To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Resources: Resources: 2021 WARC White Paper: https://www.warc.com/the-rise-of-digital-commerce 2026 Future Demand Book: https://futuredemand.com/ James Hurman’s LinkedIn: https://www.linkedin.com/in/jameshurman/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what triggers the personalization backfire effect and why the same ad can feel helpful one day and invasive the next. Topics covered:[01:20] "Triggering the Personalization Backfire Effect: The Moderating Role of Situational Privacy Concern" [02:45] How the study tested three levels of ad personalization [04:27] When more personal data actually hurts performance [06:10] Privacy sensitivity isn't a fixed personality trait [07:10] Contextual targeting vs. identity-based targeting To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Kim, H., & Han, S. (2025). Triggering the personalization backfire effect: The moderating role of situational privacy concern. Behavioral Sciences . Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week! Our hosts are joined by Nick Asbury, creative writer and author of The Road to Hell: How Purposeful Business Leads to Bad Marketing and a Worse World. Nick challenges brand purpose, arguing it produces formulaic campaigns while the research supporting it is fundamentally flawed. Topics covered: [04:00] How the 2008 financial crash sparked the purpose movement [12:00] The real story behind Dove's "Real Beauty" campaign data [18:00] Why for-profit companies lack social license to lead causes [21:00] Nick's crowdsourced fact-checking of Cannes award entries [26:00] Debunking the Gen Z purpose myth after the 2024 election [29:00] What respectful marketing looks like without purpose To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/good-intentions-lead-to-bad-marketing-why-purpose-is-missing-the-mark/ Nick Asbury’s LinkedIn: https://www.linkedin.com/in/nick-asbury/ Nick's Substack: https://nickasbury.substack.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions. Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief Strategic Growth Officer Stacey Hawes and GOVX Chief Brand Officer Aaron Pelander. They tackle one of marketing's toughest challenges: proving TV's impact when its biggest effects don’t show up for months after launch. Aaron shares how GOVX moved from a performance-only mindset to a 60/40 split between brand and performance budgets, and why that shift unlocked new growth. Marketers will also learn which metrics matter and why relying on just one measurement model leaves value on the table. Topics covered:[00:00] Kicking off the session at CommerceNext 2026 [03:00] Why TV remains one of the hardest channels to measure [06:00] Short-term metrics for tracking TV's immediate impact [08:00] Long-term measurement: brand lift, MMM, and incrementality testing [11:00] Inside GOVX’s mission and its path to TV [13:00] GOVX’s shift to a 60/40 brand and performance budget [16:00] GOVX’s results after partnering with Marketing Architect To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why packaging redesigns so often backfire, and what actually drives shoppers to pick a product off the shelf. Topics covered: [01:21] "The Packaging Redesign Modernization Dilemma" [03:06] Why redesigns are an expensive, common gamble [05:35] Does looking more modern actually boost sales? [06:17] Why familiarity beats likability at the shelf [07:31] When a redesign makes sense, and when it doesn't To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Caruso, W., Romaniuk, J., Page, B., & colleagues. (2026). The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent. Journal of Retailing and Consumer Services. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved. This week, Elena, Angela, and Rob dig into why the say-do gap persists in media planning and what it looks like to build a mix based on marketing effectiveness principles instead. They walk through the 60-40 rule and how to make it your own, what warning signs signal a brand is over-indexed on performance, and why channels like TV and audio earn a closer look when competitors are busy piling into the same digital placements. Topics covered: [01:00] The say-do gap and why marketers keep doing what they know doesn't work [05:22] What rebalancing toward brand building looks like in practice [07:27] Warning signs your brand is over-indexed on performance [10:00] How to use reach to grow beyond your existing customers [12:28] Using share of voice to find channel opportunities your competitors have missed [14:08] Linear vs. CTV: how to use each as a distinct strategic tool [17:46] Building a measurement approach that captures both short and long-term impact To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter . Resources: 2026 WARC Article: https://www.warc.com/en/article/whats-stopping-cmos-investing-in-brand-building-9ceffeb68530467cb3ecc12959e94670 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into a direct experiment comparing TV and YouTube advertising to find out which format drives more attention, stronger emotion, and better brand memory. Topics covered: • [01:40] "TV versus YouTube" • [02:00] How the study was designed • [03:46] Which platform captures more attention? • [05:56] The serial position effect and ad memory • [06:36] Your body remembers ads your brain forgets • [08:20] What this means for your media mix To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Weibel, D., di Francesco, R., Kopf, R., Fahrni, S., Brunner, A., Kronenberg, P., Lobmaier, J. S., Reber, T. P., Mast, F. W., & Wissmath, B. (2019). TV vs. YouTube: TV advertisements capture more visual attention, create more positive emotions and have a stronger impact on implicit long-term memory. Frontiers in Psychology, 10, 626. https://doi.org/10.3389/fpsyg.2019.00626 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do turns out to be one of the costliest problems in the industry. In this episode, Elena, Angela, and Rob dig into the Multiplier Playbook, a new WARC report that surveyed over 200 senior marketers to identify the structural, cultural, and measurement barriers keeping brands stuck in a performance-only loop. They break down the doom loop, explain the missing 15% of brand value hiding in baseline sales, and discuss what it really takes to close the say-do gap. Topics covered: [01:18] What the Multiplier Playbook found about the say-do gap [02:01] Why 67% of marketers keep shifting budget toward performance [07:15] The doom loop and how performance-only thinking compounds over time [10:56] The missing 15% of brand value hiding in your baseline [14:12] Why 41% of marketers say creativity is seen as a risk [16:13] How brand investment strengthens your visibility in AI-driven search [17:55] Why 90% of ads get pulled before they ever wear in To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: The Multiplier Playbook: https://www.warc.com/en/the-multiplier-playbook-2026 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore whether humor belongs in B2B advertising. They dig into new research that challenges the assumption that business buyers only respond to rational, no-nonsense messaging. Topics covered: [02:44] "To Humor or Not Humor: Buyers Evaluating the Effective Use of Humor in B2B Advertisements" [03:06] How often is humor used in B2B vs. B2C ads? [04:55] What four experiments with 305 B2B buyers revealed[05:45] Three conditions that determine when humor helps or hurts [06:47] Why humor is a door opener, not a deal closer To learn more, visit marketingarchitects.com/podcast Resources: Swani, K., Gulas, C. S., & Dinsmore, J. (2025). To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements. Journal of Business Research, 200 , 115632. https://doi.org/10.1016/j.jbusres.2025.115632 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this episode, Elena and Rob are joined by Peter Sengenberger, former demand gen and brand strategy lead at BambooHR. Peter explains why over-reliance on performance channels creates a "doom loop," why brand advertising builds what he calls "prepaid demand," and how his "depth of message" framework ranks media by the quality of impressions they deliver. Topics covered: [00:00] Performance marketing's "doom loop" and the case for brand advertising [04:00] Supplement brand case study: 40% retail lift from brand TV [09:00] The true cost of over-optimization [13:00] Why TV earns the highest trust and completion rates [16:00] CTV skepticism: what is overpromised and why [18:00] Programmatic media and the algorithmic house advantage [20:00] What direct response teaches every marketer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Ogilvy on Advertising by David Ogilvy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X 22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/ Grow with Peter Substack: https://growwithpeter.substack.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine why advertising consistently underperforms with consumers over 60 and find the answer has less to do with older brains and more to do with where marketers are pointing their media budgets. Topics covered: [00:02:00] "Differences in Advertising Effectiveness Across Age Groups [00:03:00] How researchers measured mental availability across 1,500 [00:04:00] The associative penetration gap between age groups [00:07:00] How the purchase funnel narrows sharply at 60-plus [00:08:00] Why newer product categories widen the confidence gap [00:10:00] Three practical takeaways for reaching older audiences To learn more, visit marketingarchitects.com/podcast Resources: Mecredy, P., Stocchi, L., & Feetham, P. (2025). Differences in advertising's effectiveness across age groups. International Journal of Advertising, 44(2), 235–262. https://doi.org/10.1080/02650487.2024.2370678 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand. This week, Elena, Angela, and Rob debate whether the marketing funnel still belongs in the boardroom. They unpack why the funnel persists despite strong evidence against it, how ad platforms reinforce flawed thinking for commercial reasons, and what alternatives actually work. Topics covered: • [01:00] Marketing Week article on why funnel reinvention is backfiring • [02:00] The funnel as a mental shortcut vs. a map of how people buy • [05:00] How ad platforms built funnel logic into their products for commercial reasons • [07:00] Categories where the funnel fits (and where it falls apart) • [11:00] The say-do gap: marketers believe in brand investment but budgets barely moved • [15:00] Tom Roach's alternative: building, nudging, and connecting • [18:00] How to plan media without the funnel • [20:00] What great creative looks like when you stop thinking in funnel stages To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 Marketing Week Article: https://www.marketingweek.com/reality-check-funnel-reinvent/ Google Messy Middle Research: https://business.google.com/us/think/consumer-insights/navigating-purchase-behavior-and-decision-making/ WARC Multiplier Effect Report: https://page.warc.com/the-multiplier-effect-report Thinkbox Profitability 2 Report: https://www.thinkbox.tv/profitability2 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why consumers sometimes turn on brands after an acquisition, even when the product hasn't changed, and what marketers can do to soften the blow. Topics covered: [02:05] "When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account" [03:00] What is values authenticity, and why does it matter? [04:05] Why the underdog effect isn't the real culprit [04:40] How a 15% stake can start eroding consumer trust [05:55] Five factors that can reduce acquisition backlash [06:55] What competing brand equities mean for marketers To learn more, visit marketingarchitects.com/podcast Resources: Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and why consumers react negatively to brand acquisitions: A values authenticity account. Journal of Marketing, 87 (4), 601–617. https://doi.org/10.1177/00222429221137817 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence? In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Institute. They discuss where to start with synthetic audiences, how to assess accuracy, and why brand building still matters as AI changes how people search and decide. Topics covered: • [00:00] Introductions and what synthetic research actually is • [03:00] Why 95% of marketing leaders plan to use synthetic data within 12 months • [05:00] Synthetic research really replaces ignorance, not traditional surveys • [09:00] How to evaluate accuracy in synthetic research tools • [10:30] Where marketers should start: find the white spaces first • [16:00] Why AI can be creative and what 'temperature' means for marketers • [24:00] Why brand still matters in an AI-driven search world • [28:00] How Evidenza applied Ehrenberg-Bass principles to build their own brand • [34:00] Why more real-time data can lead to worse decisions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 Qualtrics Article: https://www.qualtrics.com/articles/strategy-research/synthetic-research-breakthrough/ Peter's LinkedIn: https://www.linkedin.com/in/weinbergpeter/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore the first large-scale benchmarking study of distinctive brand assets, and the results challenge some long-held assumptions about which assets actually stick in consumer memory. Topics covered: [01:35] "Shape-Based Assets Are Strongest: Benchmarking Distinctive Brand Asset Performance Across Industries" [02:55] What is a distinctive brand asset? [03:30] Fame vs. uniqueness: the two dimensions of distinctiveness [04:15] Why color is the weakest asset type [05:35] The bizarreness effect [06:00] When narrative assets outperform visual ones To learn more, visit marketingarchitects.com/podcast Resources: Phua, P., Bali, L., Anesbury, Z., & Sharp, B. (2026). Shape-based assets are strongest: Benchmarking distinctive brand asset performance across industries. International Journal of Advertising . https://doi.org/10.1080/02650487.2026.2637295 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right. This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and creator of the Mini MBA. Mark walks through his new research with Ipsos on US marketing knowledge, explains why formal training is the single biggest predictor of marketing competence, and shares the one concept every marketer should prioritize. The conversation also covers market orientation, how AI is reshaping marketing careers, and what it takes to stay relevant in the years ahead. Topics covered: • [01:00] Ipsos study reveals the US marketing knowledge gap • [04:00] Why formal education is the top predictor of marketing success • [08:00] Where marketers can find good training today • [13:00] Market orientation as the most important concept to learn • [17:00] How AI will reshape marketing careers and roles • [24:00] Byron Sharp and Mark Ritson's upcoming Cannes Lions session • [27:00] What the rise of AI means for the agency world To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 Adweek Article: https://www.adweek.com/brand-marketing/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test/ Mark Ritson's LinkedIn: https://www.linkedin.com/in/markritson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine how large language models like ChatGPT recommend vendors. They unpack why visibility in AI-generated lists doesn't always mean credibility, and what marketers can do about it. Topics covered: [01:00] "Visibility is Not Equal to Credibility: Self-Promotion Bias in LLM Generated Recommendations" [02:30] Three patterns brands use to game AI rankings [03:50] What ChatGPT admitted when pushed for sources [04:30] Can better prompts fix the problem? [04:50] Takeaways for marketers and brands [05:30] The talent show analogy To learn more, visit marketingarchitects.com/podcast Resources: Sangra, T. (2026). Visibility is not equal to credibility: Self-promotion bias in LLM-generated recommendations. She Innovates AI Research . https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6598718 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
