Published by Rachel Lindteigen | Small Business SEO Coach
Are you a small business owner who's tired of trying to do everything when it comes to SEO and online marketing, and left wondering what's working? Do you need to be more visible on Google and ChatGPT, but you're not quite sure how to do SEO for your business, let alone answer engine optimization (AEO) or generative engine optimization (GEO)? Are you trying to DIY your SEO and marketing and find yourself wondering what's working and what's simply a waste of time? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? Do you want SEO tips and AI SEO strategies you can use to grow your online visibility? This podcast is for small business owners and entrepreneurs who want to use simple, proven SEO and marketing strategies to grow their business without relying on social media or paid ads. Each week, I'll show you how to do SEO for your small business and understand the results, so you can focus on what's working and let go of strategies that are just wasting your time and money. Join me and learn how to become a confident marketer. I'll teach you about SEO for small businesses (for Google, ChatGPT, and AI search tools), content marketing, blogging, sales funnels, and your marketing metrics so you can build a business you love. I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing. If you want to build a profitable business with SEO, this is the podcast for you. I'm Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who's led SEO and content marketing strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue from SEO and content channels. Now I teach the same strategies to small business owners. This is not a "here's what worked for me once" podcast. It's a practical, professional guide to SEO and marketing that works for real businesses like yours, from an actual SEO expert with over 25 years of experience, not just someone who figured it out on their own.
Listen on Apple PodcastsSmall Business SEO - What is a title tag, and do I need one? If you're working on SEO for your small business and aren't sure what matters and what doesn't, this week's episode will help you. I'll break down what title tags are, how you write them, what they look like on Google, who they're technically for, and more so you know what to do. Once you've written your title tag, the next thing to work on will be your meta description. You can find out more about that here - https://www.etchedmarketing.com/blog/what-is-a-meta-description Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
If you're doing SEO for your small business, the first, most important step might really surprise you. I don't have student start by choosing keywords or even brainstorming the questions they should answer on their websites and blogs. I have them start with something more foundational: who is their ideal customer? You probably have a good idea who your ideal customer is, but if you're anything like my students and clients (and you probably are), you likely don't know them well enough for SEO. Listen in and find out why knowing your ideal customer is super important to your SEO. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Answer engine optimization, AEO, Generative engine optimization, GEO, search engine optimization, SEO... what the heck does it all mean? What is answer engine optimization, and how does it relate to SEO? Do you need to do both for your small business? Have you found yourself wondering about small business SEO and AEO? Join me in today's episode to find out what it all means, and most importantly, what to do for your business. Links mentioned - https://www.etchedmarketing.com/blog/the-3-pillars-of-seo https://www.etchedmarketing.com/blog/why-you-don%E2%80%99t-have-to-be-techie-to-do-seo Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you working on small business SEO and wondering if Substack might also be a good marketing channel for your business? If so, you're not alone. A lot of my students and clients are finding they love Substack. I wanted to take a bit to explain what you want to think through strategically if you're looking at building out a Substack. It can help or hurt your business depending on how you set it up and what you do with your website and blog content. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Is SEO important to your online business? You may be wondering if you're better off with SEO, AEO, GEO, Ads, social media, or something else. Find out how and where SEO fits into your small business marketing plan. I'm here to help you understand how to grow and market your business. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Small business SEO tips - how to check your SEO rankings. If you're doing SEO for your small business and you want to know if it's working, then this week's episode will help you. I'm going to walk you through what you want to track and what those numbers mean so you can start to see how things are working. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Small business SEO topic - this week, it's SEO copywriting. What's the difference between copywriting and SEO copywriting, and is one more important to your business than the other? How do you know what to focus on when you're creating content to make sure that it's able to be found by the right people when they're searching online - that, my friend, is at the heart of SEO copywriting. Listen in today and learn. Other episodes mentioned in this week's episode: What are Title Tags and do they matter to your small business, and how to create a content calendar? https://www.etchedmarketing.com/blog/what-is-a-title-tag https://www.etchedmarketing.com/blog/how-to-create-a-content-calendar Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you trying to do SEO for your small business and wondering how to create weekly content and have it not take too much time? If so, this week's episode will help you. I'm going to walk you through how to brainstorm content ideas and create a content calendar that will make your life easier. Doing SEO for your small business will help you be more visible online and help the right people find your business. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guide Second, they're changing the search experience, and most queries will be answered by AI, not via a list of links on the search results page like we're used to. Finally, what does this mean for your small business? It means you need to make sure you're doing SEO, you've adjusted your content strategy to focus on what they call non-commodity content, and you're following SEO best practices to keep your business visible in this new online search experience. If you're already in Simple SEO Content or working with me 1:1, you're fine, everything we're doing is correct and is in alignment with the new guidance. If you're still trying to do this on your own, now is the time to start working together. Join me in Simple SEO Content or work with me one-on-one, and I'll guide you through what you need to do to remain visible so you can generate leads and make money. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you creating content for SEO? Do you find yourself wondering how to create great content for your readers and make sure it's SEO-friendly so that people can find it wherever they search? If so, you're not alone! Let's talk about how to create great content that's both SEO-friendly and something your audience wants to read. I think there's a big misunderstanding sometimes when it comes to SEO content development. Let's talk about what matters most to your business. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Do you find yourself wondering if Claude or ChatGPT (or another AI tool) can either teach you how to do SEO or just do it for you? If so, you're not alone. I get the appeal. I really do. I recently tested out both Claude and ChatGPT to see if they could either teach me SEO or do SEO on a website and have it work. Listen in to see what I found out and learn what AI can help you with and what it's limitations are when it comes to SEO. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you trying to do SEO on your own and wondering if what you're doing is working? Find out how to tell if your SEO strategy is working in this week's episode. I'll walk you through what to check to see if everything is working as it should be, so you can be visible, generate traffic, and most importantly, leads for your business. SEO is a great channel for small business owners if you do it the right way. Let me teach you how to do SEO on your website. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
How are businesses getting leads from Google, Claude, Perplexity, ChatGPT, and other search engines? Find out what other businesses are doing and what you need to do so you can start showing up more often and getting leads and new clients from AI-based search. SEO for small businesses can help you expand your reach, boost your visibility, and drive more traffic which brings more people into your world. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Do you want to learn how businesses get found on ChatGPT? They're getting leads and making sales, but how does it all work? Find out how to be more visible on ChatGPT, Google AI, Perplexity, Claude, or other AI-based search so you can show up in the results and get found by the right people. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you new to SEO? Not sure what to do first, what SEO really means, or how it works? If so, you're not alone. Find out how to get started with SEO today to help your business be more visible online. Let me teach you how to get started with SEO. Small business owners, entrepreneurs, and solopreneurs can do great with SEO if they know how. Learn what works and what doesn't when it comes to using SEO to help your business grow. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Trying to learn SEO on your own can be tough. Find out how it can be tricky and make you think your SEO is working when it really isn't. Learn how to spot SEO keyword issues, traffic issues, and lead generation problems with your SEO strategy. Find out how to save yourself wasted time, effort, and money in today's episode. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Learn how to make money from your podcast. If you currently have a podcast that's costing you money, let's turn it around and make it a great asset for your business. Podcasting can help your business grow if you're strategic with your content and use podcast SEO and keywords to help people find your episodes. Let's work on your podcast together. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
If you've got an online marketing funnel set up for your business and it's not working as well as you'd like, you may think that you need more traffic. But the reality is, traffic alone won't likely fix your funnel. A broken funnel won't be helped with more traffic, especially ad traffic. You want to make sure everything is working organically before you start ads. Find out how to troubleshoot a broken funnel and figure out what to actually focus on because it's probably not that you need more traffic. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you creating content on a regular basis, but it's not getting traffic from Google or ChatGPT? If so, something's broken. In this week's episode, I walk you through what the most common issues are when you're creating content that doesn't get traffic. Learn how to spot the issues and whether it's tied to your SEO or not. It could be SEO related, and it could be something else altogether. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you brand new to SEO and not sure what to do first, or even how to get started with SEO? If so, this episode is just for you. It's designed to help you understand how to start with SEO as a beginner and find the easiest way to learn about SEO basics and best practices. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
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