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Published by Max Revenue Media
News, trends, and top producer insights for mid-market producers by mid-market producers
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In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he did it, from ditching big events in favor of duck hunts and fishing trips to building real friendships with prospects years before a deal ever shows up. Luke also breaks down how coaching up his team, protecting his calendar, and finally learning to rest made room for his biggest year yet. Plus, what he’s seeing in a brutal EB renewal season, what’s coming in 2027, and the advice he gave a 24-year-old producer just starting out. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Micah admits his lackluster past with referrals. That’s what makes this year so surprising. One cold call back in 2020 has turned into a chain of half-a-dozen referral opportunities in the last 30 days, including a $12K deal closed in under a week, a $13K account where he cut the client’s premium in half, a $50K deal in the works for next year, and an intro to a plumbing company paying $300K to $400K a year. From the mailbag: 1. How do you give non-generic presentations? 2. What do you do when prospects don’t send you over all the info you need? 3. Did Micah’s hired dialers and appointment setters ever work out? Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Brandon breaks down why Chubb’s Evan Greenberg and other carrier execs are sounding the alarm on naive capacity flooding the market, and what producers should look for before putting that paper on their book. He also weighs in on the Chubb vs. Marsh fight over AI exclusions and how he’s protecting himself on renewals. Then he shares how he built the London and Bermuda underwriter relationships behind his program business, and how any producer can start building their own. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Trey and Micah sit down with Trevor Elliott, a property specialist at Hub, who originally spent a decade as the hometown generalist before niching into property and going all in on “negotiation strategy”. He’ll explain what it is and how to deploy it yourself so you can escape th evendor trap too. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Micah gives a behind the scenes look at his 2026. Every meeting set, every win, every loss, and where his $354K in new revenue actually came from. Micah breaks down revenue from cold calling vs. drop-ins vs. referrals, how his BORs compared to his quoted deals, and how a single book drop turned into a $100K account. Micah also gets honest about the long stretches with zero wins, and why complacency (not other brokers) is your real competition. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Brandon shares insights from WSIA regarding the E&S market, recent AI regulation, and the latest story making the rounds about Corgi (ALLEGEDLY) Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Trey sits down with Derek Lazniak a $3.5M producer out of Wisconsin. He made partner at 28, built deep niches in manufacturing, metal stamping and cyber, then substance abuse and a string of bad decisions led to his arrest and three months in jail, and he lost it all. Trey sits down with Derek to talk honestly about how he built the book, where it went wrong, and how he’d rebuild it in half the time. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Micah and Trey sit down with AI consultant Josh Guth, the guy who set up Micah's new workflow and is now building him a smarter, AI-powered prospecting and networking engine. Micah walks through how he uses it every Monday to plan his week and keep renewals from slipping through the cracks, and Josh breaks down how he turned a three-day enrollment process into about 90 seconds for another agency. They also get real about what it costs, the security questions agencies need to think through, and how to use AI without getting sucked down the rabbit hole. Plus, Josh is giving listeners a free Producer AI Audit at nimbus-systems.com/maxrevenue to see where you stand and where to start. Contact Josh at joshua@nimbus-systems.com · (985) 788-7772 Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Brandon Schuh digs into the Aon and Macy’s story, alleging $13.2 million in commission on roughly $35 million in ancillary benefits premium. He also talks through Corgi’s new sports vertical, Golden. Finally, they look at how WithCoverage is positioning itself against "traditional brokers" and what producers should know as they start seeing them in the market. Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:https://maxrevenuegroup.com/subscribe📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/
In this episode, Trey talks with Top Producer Andrew Gisriel about how he went from spraying and praying quotes to leading his agency's captive practice. Andrew explains how he uses XDate to start prospecting 30 days after renewal, how long a captive sale really takes, and how vision boards, Captive 101s, and handwritten letters get him in front of his ICP's. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Trey talks with Andrew Gisriel, a Top Producer who specializes in group captives and does something almost nobody else does. He wins broker of record letters from insureds already inside a captive by going after clients whose brokers set it and forget it. Andrew breaks down how he finds those accounts, what it takes to earn the BOR, and how to make sure you never become the set-it-and-forget-it broker yourself. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 📕 Access Part 2 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p2 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Trey and Micah reconnect with Jen E. Miller, their former national sales trainer at a previous mega broker. Jen breaks down her 3-step framework for massive book growth, the few numbers that move your book the most, and why the best producer coaching is customized not one-size-fits-all. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode Brandon Schuh breaks down Applied Systems' new AI Conductor and their CEO's message to a room full of add-on vendors that homegrown AI tools are a dead end, and Brandon explains why he thinks this moment marks Applied's peak. Then Brandon breaks down NVIDIA's push to make GPUs an insurable, financeable asset and why it reminds him of the credit default swaps behind 2008 and why it's one of the biggest stories in insurance and the economy right now. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode of the Max Revenue Show, Trey jams with Micah Salas to celebrate his 5-year anniversary of leaving a mega-broker to rebuild his book. Micah reflects on his journey of growing his revenue back past the $1.2M mark from scratch and breaks down the 5 biggest mindset shifts, hard-learned lessons, and tactical strategies he wishes he knew back when he started over. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Micah and Trey sit down with Geoff Christian, a multi-million dollar EB Producer with Gallagher who has been building EB captives for two decades. Geoff breaks down why the benefits market is more chaotic than he's seen in 27 years, and why that chaos is creating real opportunity for producers who know where to look anbd how to position themselves to insureds. Whether you're a P&C or EB guy its worth a listen. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode Brandon Schuh breaks down the Big I's rosy new agency study, then dives into Meta's new AI assistant, Muse, which can shop insurance on your behalf and sent Allstate and Goosehead stock tumbling. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Trey sits down with Abe Gibson of Burns & Wilcox, a finalist for Rising Star in Cyber Insurance, for a deep dive on all things cyber. Abe explains why pricing keeps dropping even as claims climb, and why that soft market is a big opening for hungry producers. They get into why the $150 cyber endorsement on a GL policy barely covers anything, how sublimited first-party coverage and contingent business interruption can win you accounts, and how to get blue-collar clients to care by framing cyber around fake invoices instead of hackers. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode Micah and Trey talk with Jeramie Holt to learn how he ditched cold calling for good by building in-person summits that write almost $200K a year in new business, plus his exact playbook for venue, agenda, and the follow-up that turns "good food and great info" into won deals. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Brandon Schuh breaks down the insurance industry's biggest insurance news including Marsh's big push for single parent captives for data centers and why SPC's are actually a big nothingburger.Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
In this episode, Micah breaks down why principles beat price every time, and why complacency, not the other agent, is your biggest competitor. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/
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Observed November 4, 2026.
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