TIQUE Talks: The Business Podcast for Travel Advisors
Published by Robin Bradley and Jennifer Jacob
Business
Marketing
Entrepreneurship
Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Smeuse Studio - Strategic branding and website design for travel advisors If you're constantly answering calls, responding to texts, and making yourself available 24/7, you're probably losing more time and money than you realize. Jennifer and Robin continue their Summer Boundaries Series with a deep dive into phone habits. Building on the email boundaries conversation from the last episode, they make the case that being accessible and being constantly available are two different things, and that real growth requires protecting your time from an always-on phone. They walk through scheduling systems, voicemail scripts, call pricing, and where agentic AI is already starting to change how advisors capture and manage phone inquiries. Today we will cover: (02:30) Meetings that should have been emails (09:00) The voicemail script every travel advisor needs (15:10) How AI can qualify leads and schedule inquiries (22:55) Protecting your deep work time (29:00) When and how to charge for additional calls (33:30) Setting clear expectations with every client Resources Mentioned In This Episode: Scaling With Systems – Learn the systems Jennifer and Robin use to create boundaries, streamline operations, and scale a travel business without sacrificing client experience. How We Work & Investment Guide – Set clear expectations before discovery calls and help qualified leads understand your process before they book. What To Do When Guide – Give clients a single resource that explains what to do before, during, and while traveling to reduce unnecessary emails. Sales Call Roadmap Freebie – A 15-page roadmap to rock your next intake call with niche specific questions & more. Episode 209. Hot Take: Stop Avoiding Loom Don't miss the Travel Business Intensive, happening August 24-26. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Would you rather spend $35 a month on a CRM, or $3,000 on a FAM for the one Turkey lead you'll get in four years? If you flinched at the CRM number, we need to talk. In this Hot Take, Jennifer and Robin call out one of the travel industry's favorite delusions: advisors happily investing in FAMs but hesitating to invest in the systems, education, and expertise that grow their businesses. They share the biggest investments they've made (including a whopping $20,000 website and $10,000+ in AI education), why those purchases have paid for themselves many times over, and the simple question you should ask before spending another dollar on your business. Ready to actually invest in your business instead of your carry-on? Don't miss the Travel Business Intensive, happening August 24-26! Three days, nine sessions, and practical strategies you can implement immediately to build a more profitable, efficient travel business. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Smeuse Studio - Strategic branding and website design for travel advisors In this first episode of the Summer Boundaries Series , Jennifer and Robin explain why your inbox might be running your business instead of supporting it. They share strategies for setting office hours, creating autoresponders that improve the client experience, using email signatures to reinforce boundaries, and building forms and automations that eliminate unnecessary back-and-forth. They also discuss the mindset shift every business owner needs to make: being constantly available isn't the same as delivering exceptional service. When your communication systems create clarity, your clients feel more confident, your business becomes more scalable, and you finally have the space to work on your business instead of spending every day reacting to your inbox. Today we will cover: (02:45) Why your inbox shouldn't be your task manager (09:15) What every travel advisor should include in an autoresponder (16:15) Using your email signature to reinforce boundaries and reduce liability (26:35) Simple automations that save time without sacrificing personalization (35:15) How proactive communication dramatically reduces incoming emails (42:50) Why CEOs prioritize deep work over constant inbox management Resources Mentioned In This Episode: Scaling With Systems – Learn the systems Jennifer and Robin use to create boundaries, streamline operations, and scale a travel business without sacrificing client experience. How We Work & Investment Guide – Set clear expectations before discovery calls and help qualified leads understand your process before they book. What To Do When Guide – Give clients a single resource that explains what to do before, during, and while traveling to reduce unnecessary emails. Client Onboarding Guide – Create a seamless onboarding experience and answer common questions before they arise. Client Experience Templates – Ready-to-use email templates, forms, workflows, and client touchpoints designed to create a consistent, scalable client experience. Don't miss the Travel Business Intensive, happening August 24-26. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Don't miss the Travel Business Intensive, happening August 24-26. Learn more and grab your ticket here → RESERVE MY SPOT! Think you're annoying your audience? You're giving yourself way too much credit. Most people aren't seeing your content in the first place. In this Hot Take, Jennifer and Robin explain why the fear of "posting too much" is costing travel advisors potential clients, why confidence converts, and why the businesses that win are the ones willing to show up long after everyone else gets uncomfortable. And don't stop when the episode ends - stick around for the blooper reel, where things go completely off the rails! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Smeuse Studio - Strategic branding and website design for travel advisors New levels, new devils. The strategies that get you to $1 million in sales aren't necessarily the same ones that will get you to $3 million. Angie Licea of Global Travel Collection shares the mindset shifts, systems, and leadership habits she sees among top-performing advisors, along with advice for building a business that grows with you instead of consuming you. From delegation and team structure to defining your value and avoiding burnout, this episode is full of actionable takeaways for advisors who want to scale with intention. About Angie Licea: Angie is President of Global Travel Collection (GTC), a division of Internova Travel Group and a $2.3 billion travel agency representing more than 1,500 independent advisors. With over 36 years in the travel industry, Angie has held leadership roles at US Airways, American Express/Rosenbluth International, and Travel Leaders Group. Today, she is passionate about helping travel advisors grow thriving businesses while championing the value of personalized service and the human touch in travel. instagram.com/globaltravelcollection joinus.globaltravelcollection.com Today we will cover: (01:30) Meet Angie Licea (03:10) Why the jump from $1M to $3M is different (09:00) Infrastructure, processes, and avoiding shiny objects (20:00) Work-life balance and avoiding burnout (29:20) What Highly Successful Advisors Do Differently (34:50) There is no wrong way to build your business (43:05) Diversifying without diluting your niche Resources Mentioned In This Episode: How We Work & Investment Guide Join the Niche Community → Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
You can't build a business around a blurry goal! In this Hot Take, Jennifer and Robin explain why every successful travel advisor needs a long-term vision before setting goals. They share the mistakes they made early in business, unpack the difference between vision and goals, and discuss how your pricing, offers, team, and daily decisions should all support the business (and life) you ultimately want to build. If you're ready to stop making reactionary decisions and start growing your travel business with intention, don't miss Jennifer's closing session at the Travel Business Intensive (August 24-26), where she'll help you turn your vision into a practical plan for growth! → Grab Your Ticket - Early bird pricing of $295 available through July 14! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Smeuse Studio - Strategic branding and website design for travel advisors Building a successful travel business shouldn't come at the expense of your life. Mimi Lichtenstein, Founder of Truvay Travel, has created a thriving referral-only boutique advisory by putting her health, family, and priorities on the calendar before work ever begins. In this episode, she shares how intentional planning, time blocking, client boundaries, and smarter systems have helped her grow a profitable business without sacrificing the freedom that drew her to entrepreneurship in the first place. If you're ready to stop reacting to your calendar and start designing your business with intention, this episode is full of actionable ideas you can implement immediately! About Mimi Lichtenstein: Mimi didn't set out to become a luxury travel advisor. She set out to live a really good life - and somewhere along the way, helping others do the same became her work. After a year-long family sabbatical in Spain, she founded Truvay Travel, a referral-only boutique advisory based in Hanover, NH - and has been recognized as a Condé Nast Top Travel Specialist for four consecutive years. Her approach is built on real connection, intentional contrast - street food and Michelin stars, refugios and five-star lodges - and a life designed the same way: health, family, and play first. Work built around them. truvaytravel.com linkedin.com/in/mimi-lichtenstein instagram.com/truvaytravel Today we will cover: (02:30) Mimi's journey to becoming a travel advisor (05:10) Why scheduling your priorities first leads to greater productivity (09:00) Time-blocking and weekly planning strategies (14:00) How to reduce decision fatigue and avoid burnout (19:55) The importance of setting boundaries with clients (34:45) Why saying "no" can help you build a more profitable business → Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
→ Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! Robin and Jennifer are exposing the most expensive marketing mistake of all, the one that never shows up on a credit card statement: doing it all yourself until you burn out. From wasted ad spend to vanity metrics that feel good but pay nothing, they share how shifting from random promotion to a strategic marketing engine transformed their business. Tune in as they discuss measuring ROI, finding the right audience, outsourcing wisely, and why chasing virality is basically the marketing equivalent of running really fast in the wrong direction. FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Cozy Earth - Use code COZYTIQUE at checkout Not every client needs a $2,000-a-night hotel to feel like they're traveling in luxury. Natalie Payne, VP of Sales at Calliope Collective, joins this episode to discuss how travel advisors can create elevated client experiences by blending bucket-list hotels with high-value properties that deliver exceptional service and a true sense of place. Drawing on more than 25 years in the independent hotel world, Natalie shares how to identify a client's "passion points," decide where the budget matters most, and build itineraries that feel luxurious without unnecessary excess. You'll hear examples from Italy and Ireland, strategies for sequencing hotel stays, ideas for destination alternatives, and practical ways to use supplier relationships and rep firms as an extension of your team. Whether you're planning a once-in-a-lifetime trip or helping clients maximize their budget, this episode will help you deliver more value without sacrificing the wow factor! About Natalie Payne: Natalie is a seasoned sales leader and strategic partnerships expert with a background in luxury hospitality and service-based businesses. As Vice President of Sales at The Calliope Collective, she focuses on driving revenue growth and building high-value client relationships. With over 16 years at Kiawah Island Golf Resort, Natalie brings deep expertise in luxury client experience, sales strategy, and partnership development. Her approach is relationship-driven, combining strong execution with a focus on sustainable, long-term growth. thecalliopecollective.com Today we will cover: (04:30) Defining a splurge stay versus a value stay (08:35) Balancing bucket-list hotels with budget priorities (14:05) Does the order of hotel stays matter? (21:00) Planning around passions instead of destinations (26:20) How to build relationships with rep firms and suppliers → Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
→ Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! You asked for SOP templates. You downloaded the SOP templates. You have not touched the SOP templates. Sound familiar? In this Hot Take, Jennifer and Robin are here to give you the loving kick in the pants you need, because your business cannot scale, hire, or sell if every process lives inside your head. You’ll learn how to use AI and a dictation tool to crank out three SOPs in a 30-minute gap between meetings, why you should document before you automate, and how to keep your SOPs current without a total overhaul every year. Bottom line: your client experience, your financial health, and your ability to grow all depend on having documented processes. The good news? It has never been easier to build them! Resources Mentioned In This Episode: ClickUp Business Hub Template Join the Niche Community FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE at checkout Growing your business shouldn't require working around the clock. Catherine Denham, founder of Catherine Denham Travel and an affiliate of Brownell Travel, shares how intentional systems, strategic hiring, and a commitment to exceptional service helped her transform a one-woman operation into a thriving, relationship-driven agency on track to surpass $5 million in sales. Catherine opens up about the lessons she learned from booking everything, undercharging, and trying to do it all herself. She also shares how personality profiles have shaped her hiring decisions and how the right processes have allowed her team to scale without sacrificing the personalized experience their clients value most. About Catherine Denham: Travel has shaped Catherine's life since childhood, when annual family adventures—across the country and around the world—inspired her curiosity and molded the way she sees the world. That early sense of wonder eventually led her into hospitality, where she began her career at Sea Island Resorts more than 20 years ago. Her passion for service has only deepened since. Today, as the founder of Catherine Denham Travel, she blends lifelong experience, industry expertise, and global relationships to craft seamless, one-of-a-kind journeys. From indulgent weekend escapes to intricate multi-country adventures, Catherine thrives on uncovering each client’s dreams and translating them into immersive itineraries enriched by insider access and thoughtful detail. cdenhamtravel.com instagram.com/catherine.denham.travel Today we will cover: (01:40) Catherine’s path to travel (04:45) Why booking everything and not charging fees slowed her growth (14:50) Hiring, team roles and workflow (22:30) How monday.com, Dubsado, and Zoom support the team (28:05) Using AI Without Losing Personalization (34:25) How the Birkman method helped build the right team (41:15) Catherine's long-term vision and the path toward $5 million in sales (46:00) Small details that create big referrals → Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
→ Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14! AI seems to bring out strong opinions. Some people think it's the greatest thing since sliced bread. Others act like using ChatGPT is the first step toward the robot apocalypse. In this Hot Take, Robin and Jennifer tackle the question many travel advisors are asking: Should you be avoiding AI? They share how their own perspective has changed and the simple ways they're using AI in their business; from meeting recaps and task management to tax questions and time blocking. They also discuss the three biggest pain points travel advisors face and how AI can help solve them without sacrificing personalization. This isn't about replacing humans. It's about removing the drag in your business so you can show up as the best version of yourself for your clients, your team, and your family. FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE at checkout Heather Keller of Perfect Landing Travel returns to the show to share how she's leveraging AI to eliminate repetitive tasks and create more space for the work that drives growth. From client communications and workflow management to restaurant research and trip planning support, Heather has built a suite of custom GPTs that function as an extension of her team; bringing greater consistency, efficiency, and scalability to her business without sacrificing personalization. Want to see Heather's GPTs in action? Join us inside the Niche Community on July 2 for a live demonstration where Heather will walk through the custom GPTs she uses to streamline operations, support her team, and deliver a more consistent client experience! Then, continue the conversation at Tique’s Travel Business Intensive , August 24-26! About Heather Keller: Heather is the founder of Perfect Landing Travel and a respected luxury travel advisor with more than a decade of industry experience. A consistent top producer with Departure Lounge since 2020, she has been recognized as a Travel + Leisure Rising Star and has helped lead her team to multiple industry nominations. Known for her psychology-informed approach to travel planning, Heather specializes in understanding what clients truly want from their travels—not just where they want to go, but how they want to feel. By combining deep client insight with innovative tools like AI, she creates highly personalized, high-touch travel experiences that feel effortless, thoughtful, and uniquely tailored to each traveler. perfectlandingtravel.com instagram.com/perfectlandingtravel Today we will cover: (03:00) ChatGPT vs. custom GPTs (06:45) How Heather created GPTs for repeatable tasks and workflows (14:55) Using AI for client communications (20:55) Heather's favorite note-taking tools; Granola and Plaud (26:05) Auditing, tweaking, and refining outputs over time (28:10) How examples, standards, and boundaries improve output FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Join the Waitlist for The Travel Business Intensive by TIQUE! If you're selling everything, you're known for nothing . In this Hot Take, Robin and Jennifer make the case for niching down; why it leads to better clients, stronger supplier relationships, and real pricing power. They bust the "but I'll miss bookings" myth, share examples of experts crushing it in ultra-specific lanes, and give you three questions to help you pick your own. Hit play now! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE at checkout Katie Ferrari, Regional VP of Global Sales at Hyatt Hotels Corporation, breaks down how preferred partnerships work behind the scenes and why they’re about far more than just extra perks. You’ll learn how programs like Hyatt Privé help advisors create more personalized client experiences, strengthen direct hotel relationships, and advocate for travelers more effectively from booking to check-out. Katie also explains when it makes sense to book through a preferred partner versus a wholesaler or DMC, how loyalty programs and advisor benefits work, and why the best advisors know how to use relationships, not just rates, to elevate a trip. About Katie Ferrari: Katie Ferrari is the Regional Vice President of Global Sales at Hyatt Hotels Corporation, where she leads sales teams across the Americas and oversees key relationships within Hyatt’s luxury, lifestyle, and leisure segments. A passionate hospitality leader, she is dedicated to building meaningful connections, mentoring others, and advancing colleague resource groups across the organization. Before joining Hyatt’s global sales team, Katie held leadership roles at Park Hyatt Washington and Starwood Hotels & Resorts. She lives in Atlanta with her husband, two daughters, and a rotating crew of foster kittens, and enjoys tennis, live entertainment, and travel. linkedin.com/in/katieferrari Learn more about Hyatt's Travel Professional Loyalty program and advisor benefits here: hyatt.com/events/en-US/groups/travel-professional-loyalty Need help connecting your IATA number to your World of Hyatt account? Watch Hyatt's quick setup tutorial: World-of-Hyatt-Advisor-Planner-Profile-Setup-60s-1080p-EN.mp4 Today we will cover: (03:00) What a preferred partnership means (08:40) Hyatt Privé vs. consortia bookings: what’s the difference? (10:15) How advisors market preferred partnerships to clients (19:30) Advisor loyalty perks, qualifying tier nights, and client points (27:30) Who advisors should contact at hotels and why relationships matter (32:00) The future of advisor relationships FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Join the Waitlist for The Travel Business Intensive by TIQUE! Robin and Jennifer kindly drag the idea that sales has to feel pushy, awkward, or manipulative. Instead of convincing clients to book, they explain how great sales calls are really about building trust, uncovering the client’s real problem, and creating genuine connection. From avoiding “word-vomit” discovery calls to using intentional questions, tailored messaging, and even silence strategically, they share how advisors can approach sales with more confidence, authenticity, and ease. Plus, they preview their August 24–26 Travel Business Intensive featuring Marsha-Ann Donaldson on selling with authority and authenticity. Resources Mentioned in This Episode: Seven Figure Sales Episode 152. The Legalities Of Selling With AI with Paige Griffith FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE at checkout Jessica Marks, strategic advisor and host of the Millions Were Made podcast, joins this episode to talk about auditing your business, uncovering hidden profit opportunities, and stepping fully into a CEO role without burning yourself out in the process. From operational inefficiencies and messy client journeys to underperforming websites, broken sales processes, and the mindset shifts required to scale, this conversation dives deep into the systems that separate overwhelmed founders from sustainable, profitable businesses. Jessica shares how she built multiple companies while working roughly 20 hours a week, why “being needed” is not the goal, and how founders can leverage automation, AI, delegation, and strategic infrastructure to reclaim both their time and profitability. Whether you’re a solopreneur feeling maxed out or a growing agency owner trying to scale sustainably, this episode will give you insight into building a business that supports your life instead of consuming it. About Jessica Marx: Jessica Marx is a globally recognized business strategist and the Founder of Tailored Premier, a global advisory firm helping entrepreneurs build scalable, high-performing, and sustainable businesses. A five-time Forbes Business Advisor and named a Top Female Advisor by Yahoo! Finance, she is known for translating complex business strategy into clear, actionable growth plans. With nearly two decades of executive leadership experience, Jessica has operated at the highest levels of multi-billion-dollar organizations, overseeing more than $150 million in annual budgets and leading teams of over 500 sales professionals. She has worked closely with executive leadership, CEOs, and boards to shape company-wide strategy and drive long-term growth. Today, she partners with entrepreneurs to simplify operations, scale strategically, and build businesses designed for both profitability and freedom. tailoredpremier.com Resources Mentioned In This Episode: Episode 83: Attracting Ideal Clients & Fostering Relationships Built On Trust with Heather Keller Episode 31: Leveraging Debt to Fuel Business Growth with Fractional CFO, Shay Bacani (Millions Were Made podcast) Today we will cover: (01:45) Jessica’s corporate background, IVF journey, and launching her business with twins (05:00) The biggest mistake founders make when hiring help (13:25) Building SOPs and systems that multiply your capabilities (17:10) How branding, marketing, sales, and systems impact profitability (19:15) The domino effect of marketing, sales, and client conversion (28:10) How to audit your entire client journey step-by-step (33:55) What it realistically looks like to step into a CEO role FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Join the Waitlist for The Travel Business Intensive by TIQUE! Imposter syndrome? We don’t know her! In this Hot Take, Jennifer and Robin unpack why so many travel advisors are undercharging, overextending themselves, and wondering why they’re burned out by clients who treat unlimited access like a personality trait. From planning fees and pricing psychology to luxury perception, boundaries, and profitable service suites, this conversation is your reminder that your business is not a nonprofit. Whether you book five-star Italy itineraries or budget-friendly cruises, the goal is the same: build a business that pays you, protects your time, and supports the life you’re trying to create. Plus, hear why Shay Bacani might convince you to raise your rates immediately at The Travel Business Intensive this August! FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE at checkout Flytographer - Earn commission on professional vacation photography Travel Collection - Connect and learn more about TC’s DMCs From lighting and ambiance to design and sensory experience, the psychology of a space may matter more than most advisors realize. In this episode, Jennifer talks with Sara Bacon, founder of Opulist, a US-based searchable platform curating aesthetically compelling hotels, restaurants, coffee shops, and bars based on vibe and design rather than traditional travel metrics. Sara shares her background in psychology and how her research into neuroaesthetics supports the idea that beauty signals safety, abundance, and comfort, ultimately shaping nervous-system regulation and overall guest satisfaction. You’ll learn how travel advisors can improve client experiences by psychologically matchmaking hotels to client personalities, elevating even the most functional trips through intentional venue selection, and using Opulist’s vetted visuals and map features to build more emotionally resonant itineraries. Sara also touches on branding, consumer behavior, romanticizing everyday experiences, and why modern travelers are ultimately buying a feeling, not just a destination. About Sara Bacon: Sara is the founder of Opulist, a design-forward media and discovery platform spotlighting the most beautifully designed places to stay, eat, and drink. She leads Opulist’s vision at the intersection of hospitality, travel, and design - building a trusted brand that celebrates beauty not just as a luxury, but as a vital part of how we experience the world. Sara calls Newport Beach, CA home, but will travel anywhere a stunning location beckons her to. She’s equally delighted by fancy restaurants and local dive bars, and believes that one of the truest expressions of gratitude for this life is to enjoy it fully. Through her work, she hopes to help others do the same. opulist.co instagram.com/opulist Today we will cover: (02:40) Meet Sarah Bacon; the origin of Opulist (07:25) The science of neuroaesthetics and why beautiful spaces make us feel safe (11:50) Why beauty and design influence creativity, abundance, and well-being (15:40) Why even “functional” trips should feel intentional and elevated (22:20) Psychological matchmaking: pairing hotels to client personalities (27:55) How Opulist vets hotels, restaurants, bars, and coffee shops (37:45) Content creation tips for capturing ambiance and “vibe” FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Join the Waitlist for The Travel Business Intensive by TIQUE! Some clients are dream bookings. Others make you question your career choices before your second cup of coffee. In this Hot Take, Jennifer and Robin get honest about toxic clients, scope creep, people-pleasing, and the moment you realize a trip is no longer profitable because a client is draining every ounce of your energy. They break down how to set boundaries before things spiral, when to try salvaging the relationship, and how to professionally “bless and release” a client without the guilt, drama, or five-paragraph apology email. Consider this your PSA to stop bending your business to fit the wrong people. Mentioned In This Episode: Scaling With Systems FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Producer's note
Steal the structure. Not the show.
Keep the useful structure, then change the audience, point of view, and voice until the idea is unmistakably yours.
