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Published by Jered Williams
Get ready to dive into the business side of plumbing with Jered Williams, Owner of a multimillion dollar plumbing company and The Wealthy Plumber coaching program. Jered, your business guru and podcast host, is on a mission to share his entrepreneurial insights and flip the script on plumber stereotypes. Forget the clichés – he's here to show you how plumbers, or anyone for that matter, can turn their businesses into goldmines. Join us for an insightful and exhilarating journey as Jered spills the beans on why plumbers often undersell themselves and sabotage their success.
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On this episode of the Jered Williams show, Jered sits down with Anastasia from Bananas Creative to explore the intersection of branding, operations, and family business dynamics within the home services industry. Anastasia details her transition from a corporate HR Vice President to managing the operational side of her husband Sergio’s creative agency, highlighting how their complementary skill sets—his creative vision and her focus on accountability and speed—drive the company's success. The discussion delves into the transformative power of personal development, the importance of setting clear expectations through KPIs, and the necessity of maintaining a healthy work-life balance through travel and individual hobbies. Ultimately, the episode emphasizes that building a successful business requires not just hard work, but a commitment to honesty, strategic delegation, and fostering long-term relationships with both clients and vendors.
On this episode of the Jered Williams show, Jered sits down with business broker Patrick Lange to discuss the strategic process of valuing and selling trade-based businesses like HVAC and plumbing companies. Patrick emphasizes the critical importance of maintaining clean financial records, building a "sellable" business that operates independently of the owner, and understanding the impact of private equity on the current market. The conversation provides actionable advice for contractors on maximizing their company's value through maintenance agreements and operational maturity, ensuring they are prepared for a successful exit when the time comes.
On this episode of the Jered Williams show, Jered talks with Jeff Cronin, the "eight million dollar plumber," about the mechanics of high-volume sales in the plumbing and HVAC industries. The discussion highlights why human CSRs outperform AI in building trust and how technicians can double their average ticket by focusing on "dollars per knock" rather than just close rates. Jeff breaks down the turnover process and step-selling techniques, emphasizing that sales success is driven by a technician's mindset and their ability to educate customers on long-term solutions like water treatment and pipe replacement. They conclude with advice on hiring for resilience and maintaining the professional discipline necessary to sustain a high-earning career in the trades.
On this episode of the Jered Williams show, Jered welcomes Justin Deese to discuss strategic growth, recruitment, and the evolving demands of the home services industry. The conversation highlights the necessity of 24/7 availability through services like Plumbline and explores Justin’s "Blue Angels" philosophy of prioritizing team culture and fit during the hiring process. They dive deep into effective training methods, such as the 80/20 rule for new technicians, and the importance of shifting from a "break-fix" mentality to an educational sales model that offers customers clear options. The episode concludes with insights on balancing immediate marketing ROI with long-term branding and a preview of the upcoming Home Service Hoorah workshop event.
On this episode of the Jered Williams show, Jered sits down with Dalton Hatch to discuss his evolution from a solo operator at DH Plumbing to a partner in a multi-million dollar merger with Eager Plumbing. They dive into the operational realities of scaling a trade business, including the complexities of PPC marketing, the implementation of rigorous sales training, and the necessity of maintaining a transparent, high-accountability culture. Dalton shares his personal journey of physical and mental transformation, highlighting how discipline and a growth-oriented mindset are essential for navigating the stresses of entrepreneurship. The discussion concludes with reflections on family, legacy, and the drive to provide long-term security while continuing to expand within the plumbing and HVAC industries.
In this episode of the Jered Williams Show, Jered and Eddie break down a five-step sales process designed to help plumbing technicians move beyond basic repairs and provide higher-value service. The strategy emphasizes building early rapport through a proactive call-ahead, diagnosing the root cause of issues instead of just treating symptoms, and "pre-framing" costs to manage customer expectations before presenting options. By utilizing "step selling" to build trust and offering clear financing paths for long-term solutions, technicians can increase their average ticket sizes while ensuring customers receive more reliable, permanent fixes. Ultimately, the conversation underscores that professional sales in plumbing is about thoroughness, transparency, and empowering the customer to choose peace of mind over temporary Band-Aid solutions.
On this episode of the Jered Williams show, host Jered Williams speaks with Tim Nevers of Vanguard Plumbing Solutions about his transition from commercial new construction to a high-growth residential service model. The discussion covers the effectiveness of lead sources like Angie’s List, the critical importance of "speed-to-lead" through automated follow-ups, and the advantages of human answering services over AI. Tim details how he significantly increased his average ticket value by adopting an options-based sales approach and integrating water filtration and well tank services into his standard workflow. The episode concludes with insights on overcoming limiting beliefs, managing business debt, and the strategic steps taken to scale a service-based plumbing company in the Connecticut market.
On this episode of the Jered Williams show, Scott Hobbs shares his journey of scaling a multi-generational plumbing business, from starting with his father in 1989 to managing a large-scale operation with over 80 employees and 55 trucks. Scott details the operational necessity of separating residential new construction from service work, highlighting how each requires a distinct approach to staffing and customer service. He credits much of the company's success to the systems and culture established by his wife and business partner, Pam, emphasizing that hiring for personality and maintaining rigorous accountability are more critical than technical experience alone. The discussion also explores the implementation of flat-rate pricing, the benefits of a service advisor model, and the impact of consistent sales training and role-playing on the company's growth and technician performance.
On this episode of the Jered Williams Show, Jered and Eddie break down the transition from reactive financial management to a proactive budgeting model designed for home service businesses. They explore the necessity of tracking data—such as booking rates, close rates, and average tickets—to identify operational holes and make informed decisions about marketing spend and technician capacity. The conversation highlights the "cost of growth," emphasizing that hiring and scaling require planned cash dips, and stresses the importance of offering customers full service options to maximize revenue and build long-term trust.
On this episode of the Jered Williams Show, Jered and Eddie dive deep into the financial mechanics of running a successful home service business, focusing specifically on gross margin, labor efficiency, and material management. They discuss the importance of understanding P&L statements long before reaching high revenue milestones and explain how a general manager should be incentivized to control costs above the gross margin line. The conversation covers practical strategies for reducing technician idle time, the necessity of accurate job estimating through multipliers, and how a simple, uncapped commission structure can naturally drive technicians to sell more materials and higher-value solutions. By the end of the episode, they emphasize that profitability is often a result of technician skill and relevant customer conversations rather than just competitive pricing or complex inventory tracking.
On this episode of the Jered Williams Show, Jered and guest Eddie break down the Profit and Loss (P&L) statement, treating it as a vital report card for home service business owners to diagnose the health of their operations. They explain how to properly structure a P&L by moving technician labor and materials into Cost of Goods Sold (COGS) to clearly distinguish between field inefficiencies and office overhead issues. The conversation provides a data-driven methodology for calculating marketing budgets based on specific revenue goals and conversion metrics rather than arbitrary industry percentages, while also emphasizing the importance of building brand trust. Finally, they caution against "shiny object syndrome" regarding expensive software, advocating for a lean tech stack and a disciplined focus on Key Performance Indicators (KPIs) like labor efficiency and average ticket size to achieve a target 20% net profit.
On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local Service Ads, Facebook brand awareness, and Pay-Per-Click—while emphasizing that business owners must track key metrics like booking rates and average ticket sizes to ensure a return on investment. The conversation wraps up with two high-impact strategies: building long-term value through customer memberships and capturing "the fortune in the follow-up" by using automated systems to re-engage with unsold estimates and missed calls.
On this episode of the Jered Williams Show, host Jered Williams and guest Eddie Barkhurst explain how to grow a plumbing business without loans, investors, or partners by pricing services from day one as if the company already has three technicians, building cash reserves to survive the "Valley of Despair" stages when overhead rises before revenue, treating vehicle debt as an asset, focusing on residential service work, and consistently spending on targeted marketing to generate enough high-ticket calls that the business cash-flows itself through every growth step.
On this episode of the Jered Williams Show, Jered and co-host Eddie break down everything needed to launch and scale a plumbing business in 2026, covering memorable branding, simple margin-based pricing, aggressive lead generation through paid ads and organic content, disciplined phone answering and scheduling, in-home sales that present multiple options, and hiring people who fit documented systems. They stress sacrificing lifestyle, reinvesting profits, and holding teams accountable to avoid chaos while using AI tools to speed up marketing and website setup. The core message is that success comes from consistent execution, the right mindset, and treating early years as an investment in long-term freedom rather than instant gratification.
On this episode of the Jered Williams Show, host Jared Williams and guest Eddie Burkhurst break down a real profit-and-loss statement from Prospector Plumbing and Heating, walking listeners through total income, cost of goods sold, gross profit, overhead, and net profit while explaining how to read the numbers, spot problems above or below the gross-profit line, and use percentages and efficiency metrics to guide pricing, labor, materials, and marketing decisions.
On this episode of the Jered Williams Show, Jered interviews Trent Lowenstein about simulation theory as a practical business framework, where owners act as architects in "god Mode" designing winning systems for their teams rather than playing as passive participants. They discuss character types like NPCs, AFK players, and Player One, along with the core traits of empathy, curiosity, and introspection that drive authentic sales and leadership. Trent shares real-world examples from the trades, including price books with relevant options, membership models for retention, and treating the dispatch board like a strategic game. The conversation also covers leading versus lagging indicators, non-zero-sum outcomes, and preparing for future automation while maintaining human-centered approaches.
On this episode of the Jered Williams Show, Jeff Cronin, known as the $8 million plumber, shares how he achieved a record $8.4 million in plumbing sales in 2023. He explains his straightforward sales approach that focuses on customer comfort, pre-call communication, live camera inspections, and presenting clear A or B choices instead of rigid scripts. Jeff discusses moving from maintenance calls to high-ticket repairs by building trust, drawing diagrams on paper, and offering financing options that make big numbers feel manageable. He also critiques traditional training methods and emphasizes that success comes from being courteous, transparent, and focused on solving problems permanently rather than hustling backwards.
On this episode of the Jared Williams Show, sales trainer Doug Wyatt of Synergy Learning Systems joins host Jared Williams to dismantle the sales stigma in trades like plumbing and HVAC, advocating ethical influence over high-pressure tactics through his 7 Foundations of Effective Communication—emphasizing mindset shifts, wordsmithing (e.g., "investment" vs. "fee"), RARE listening, and passionate EKG delivery to boost average tickets from $500 to $3,000+ without discounts. Drawing from his journey scaling companies from $1M to $7M amid recessions via communication mastery, Doug outlines three success pillars (technical, ops/marketing, influence), shares strategies for handling objections (bids, brands, stalls, price) to hit 60-90% close rates, managing "cancer" employees with 30-day plans, and scaling via direct mail frequency over blankets. Jared reveals implementing a fraction of Synergy's training added $1.2M revenue (net +$850K) with one fewer tech at his Alaska firm, concluding that focusing on value-driven communication transforms trades businesses and families ethically, with a free RARE Listening module offered at synergylearningsystems.net/rare.
On this episode of the Jered Williams show, the hosts dive into boosting average tickets in plumbing from $200 to $7,000 jobs via a 4-step sales process: diagnosing root causes (e.g., high water pressure behind dripping faucets), educating customers with visuals (e.g., snake vs. jetter for drains), implementing clear trained processes for techs, and offering ethical add-ons/upsells like water softeners. They emphasize why high avg tickets ($1,500+ minimum) are vital for covering $100-150 lead costs, labor, and growth—low tickets erode profits—using real math and examples from past jobs. Shoutouts go to PlumbLineAnswers.org for 24/7 answering and Mammothforplumbers.com for marketing. The episode wraps with a Wahoo Plumbing update: $32K (Mar), ~$80K (Apr), scaling PPC in key zips toward $5M potential with 4 trucks, lean systems, and lessons on avoiding key-man risk.
On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 21, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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