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Published by Studio Xerxes
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Send us Fan Mail Aldi Flywheel is starting to churn and making huge moves in the US. Lidl is coming right behind them. Listen to a fascinating episode as Markus Schroder (ex-Aldi) and Carsten Kortum (ex-Lidl) share their experience and predictions.
Send us Fan Mail MIT finds 95% of organizations cannot yet measure firm-level ROI. McKinsey finds two-thirds haven't scaled AI beyond isolated use cases. Category management and shopper insights is not immune to this challenge. So where are you in the company (or personal) AI journey?
Send us Fan Mail Do you think there is a correlation between how you feel about your job and performance? Tanya Jones-Fosu uses specific criteria to judge where she will engage including create something new every day, solve puzzles, and align to her core values. The result: exciting roles, organizational impact and recognition. What about you?
Send us Fan Mail There are certainly noticeable differences between U.S. and European retail. But slowly, the American landscape is taking cues from its overseas counterparts. Whether it is Private Label, aggressive competitors, technology or other factors, the U.S. arena is definitely seeing shifting sands many times driven by companies from the European front. Follow Olivier Delangre as he gives us insights on these topics and more in this latest episode of ARCast Tech Talks.
Send us Fan Mail ALERT: Category Managers – you have seen how GLP-1s have changed the food landscape. Are you ready for another one? Government policy will soon bring another wave to hit stores. Get a hint at what the new MAHA Access program may do to your strategy in this revelatory episode with Carmen Brace.
Send us Fan Mail How does a concert violist become an accomplished category management and shopper insights professional? In today’s episode, find out what formula Elizabeth Beilman used to walk off the symphony stage and become a dynamic leader in our industry.
Send us Fan Mail Careers rarely go as planned, and that’s a good thing. Kate Foxbower of Welch’s joins ARCast to share how curiosity, mentorship, and asking “one more why” shaped her path across insights, category management, and beyond. A candid conversation on growth, learning, and building a meaningful career in today’s evolving retail landscape.
Send us Fan Mail Today’s episode is a test. We have had a tremendous amount of outreach to deliver deeper into the market (trends, behaviors, and solutions). Finn Hansen, CEO at PriceBeam, jumps into the hot seat as we work on a new series. Our conversation hits on the challenging topic of Pricing as Finn gives us his expert viewpoint on numerous questions you may have. Enjoy!
Send us Fan Mail Few people can say they have experience building category management programs in multiple continents - Meriyem can. Follow her journey as she takes on projects for some the most iconic retailers in the world including her most recent stop: RONA
Send us Fan Mail One year ago, Brian was searching for a new home. Never letting go of core principles that propelled his career, he’s now activating them in a huge way at Built Brands. Learn about how Brian has left no doubt that he’s in this game to win.
Send us Fan Mail Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind LAB9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.
Send us Fan Mail Soon after appearing on ARCast, Yanira Albarran acknowledge she was experiencing health issues but couldn't identify the cause. So she went social. 18 months later, she is a rising star after GLP-1s changed her life. Check in and learn about her origins in category management before she went viral. Then find her blossoming story on your favorite social. https://www.instagram.com/latinapcoscyster/ https://www.tiktok.com/@latinapcoscyster https://www.youtube.com/@latinapcoscyster
Send us Fan Mail When charged with standing up a new category management function, it can be a daunting task for anyone. For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in his early career. Listen in to find out the keys that Ben employed to get his company on the road to implementing category management.
Send us Fan Mail Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!
Send us Fan Mail In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.
Send us Fan Mail Not all career paths are straight, and that is certainly the case with Emilia Tauss. Through every step of her fantastic journey, Emilia has looked for opportunities to learn and she has consistently found gold. Listen to this power-packed episode of ARCast but make sure to have your pen and paper ready!
Send us Fan Mail Change happens, it's unavoidable. But decisions that can momentarily rock your world, shouldn't define you. Listen as Polly Rowland takes us down her career path, revealing how tough hurdles taught her lessons about business and life that she now shares with the world.
Send us Fan Mail Industry vet Bill Gillispie jumps into the hot seat to share his adventures from working in one of the toughest neighborhoods in Chicago to consulting some of the largest retailers in the world. In the midst of his journey, setbacks and health challenges test his spirit. Tune into another amazing episode of ARCAST to hear this riveting story that is certain to touch your soul.
Send us Fan Mail Eric Nardulli has a prescription for how to be successful as a category manager. And, he took a huge dose to get him where he is today. Join in this conversation as Eric shares how this very approach led him throughout his career.
Send us Fan Mail Alecia Reed has touched so many aspects of the industry as a space planner, it might make your head spin. From Lingerie to Tools to Pet to Food Service, she has seen and done it all. Learn more about the nuts and bolts of space, consulting and more in this fascinating episode of ARCast.
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed August 20, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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