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Published by Andrew Faris
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
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Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20.
Taylor Holiday is the founder and CEO of Common Thread Collective. Follow Taylor on X at https://x.com/taylorholiday . Work with Common Thread Collective by visiting https://www.commonthreadco.com . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MOVE SUPPLY CHAIN Reduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/ .
FOLLOW UP WITH ANDREW X: https://twitter.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/ .
Dave Diederen is the founder and CEO of Syntra Labs, a CRO agency that helps ecommerce brands convert more traffic. Follow and connect with him on X at https://x.com/DaveDiederen or visit the Syntra Labs website at https://www.syntralabs.com/ . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com 00:00 Intro: Understanding Returning Customer Ad Spend03:29 Why Retention Ad Spend Can Drive Incremental Revenue08:17 Which Brands Should Spend on Retention?10:36 Product Releases & Retention Advertising13:08 How to Measure Returning Customer Spend14:14 Combining New & Existing Customer Spend16:27 Which Brands Should NOT Spend on Retention?19:13 How to Define Retention Audiences in Meta21:40 Measuring Incrementality & Conversion Lift24:20 Final Thoughts & Key Takeaways INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .
Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/ .
Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io . Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-shows My episode about incremental attribution for my clients: https://youtu.be/tNQO3pyLtA4 FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .
Taylor Holiday is the CEO and Co-Founder of Common Thread Collective. Learn more about CTC at https://commonthreadco.com and follow up with Taylor on X at https://x.com/taylorholiday . Studies referenced by Taylor: Do Cost Controls Work? https://hermod.statlas.io/mcp/report/shared?user=anmar.commonthreadco.com&ts=1785286905 Should You Turn Off Ads https://hermod.statlas.io/mcp/report/shared?user=anmar.commonthreadco.com&ts=1785513697 FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/ .
Mehtab Bhogal details where AI is actually creating value in his portfolio of ecommerce businesses — org structure, email, marketing, sourcing, product dev and more. Reach out to Karta Ventures at https://kartaventures.com . Follow Mehtab on X at https://x.com/mehtabkarta . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MOVE SUPPLY CHAIN Reduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/ .
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .
Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/ .
Michael De Lia is a Senior Ecommerce Manager at Gruns. See everything Gruns is doing at www.gruns.co . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20.
Alex Cooper is the CEO and Co-Founder of Parker and AdCrate. Follow and connect with him on X at https://x.com/alexgoughcooper . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/ . INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20.
JT Sarafa is the Founder and CEO of JTS Growth and a co-owner of PopDaddy Snacks. Hire JTS Growth at http://jtsgrowth.com/ and visit PopDaddy at https://popdaddysnacks.com/ . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . REFUNNEL Track every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/ .
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20.
Brad Ploch is the host of the Scalability School podcast and performance marketer and agency leader. Follow and connect with him on X at https://x.com/brad_ploch and visit https://www.scalabilityschool.com/ to find the Scalability School podcast on your platform of choice. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com REFUNNEL Track every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/ . BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/ .
Mehtab Bhogal is the co-founder of Karta Ventures. Reach out to Mehtab by going to www.kartaventures.com . FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MOVE SUPPLY CHAIN Reduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/ . INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20.
FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . REFUNNEL Track every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/ .
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 19, 2026.
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