Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Should you be posting on LinkedIn to grow your coaching or consulting business? Or have you been posting consistently, trying to “do LinkedIn right,” and still wondering: Where the heck are the clients? LinkedIn can be a powerful place to build credibility, stay visible, and remind your network what you do. But just because LinkedIn can help your business doesn’t mean it needs to become your entire marketing strategy — or that spending hours trying to outsmart the algorithm is worth your time right now. In this third episode of my "Worth Your Time" Series , we’re looking at LinkedIn specifically as a marketing strategy: when it makes sense to invest your time there, what role it can realistically play in your business, and what may need to come first before posting more will actually help. I’ve been on LinkedIn for decades and have used it throughout nearly 13 years in business. I’ve tried different strategies, worked with LinkedIn experts, and watched what actually leads to visibility, credibility, relationships, and clients. And one thing has become very clear: before you worry about passing the LinkedIn algorithm test, you need to pass what I call the Coffee Test . ✨ If you’ve been wondering whether you should post more, change your strategy, or take some pressure off yourself altogether, this episode will help you decide whether LinkedIn is a “yes,” a “no,” or simply a “not yet.” 🎯 You’ll Discover: Why LinkedIn may be more valuable as a credibility and awareness tool than a direct client-acquisition machine The Coffee Test to use before you spend more time worrying about what to post Why your LinkedIn profile needs to tell the right story before your posts can do much for you How to know whether your clients, referral partners, and network make LinkedIn worth your time Why posting to your network is not the same thing as actually working your network What to focus on first if you’re not yet clear on what you want to be known for How to use LinkedIn consistently without letting it consume your marketing life 🤝 Special Bonus to Work With Me This September: If this episode has you thinking, “I know I need to be more visible, but I’m not actually clear enough on what I should be saying yet,” this is exactly where I can help. Inside Package Your Process™ with the Expert , I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, post on LinkedIn, and invite people to work with you. 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE *! 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including 12 weeks of cut-and-paste LinkedIn post templates to help you consistently build awareness around your expertise without starting from a blank page every week. 📅 To get started, set a free consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Episode 84: "Is Podcasting Worth Your Time Right Now?" Episode 85: "Is Speaking for Free Worth Your Time Right Now?" Explore more episodes and resources at www.greateststorycreative.com/podcast ✨ Moment of Magic: Enjoy "The Corporate Anthem" Song by Cat McDonnell (@Doobystuf on Instagram): https://www.instagram.com/reel/Dcd6ZT2FaC_/?stkn=MWEzbmJkdGIyNmlyZA==

Would speaking for free be a smart way to market your business? Of if you’ve already been giving great talks, getting glowing feedback, and are you still wondering: Where are the clients? Speaking can be an incredibly powerful way to get discovered, build trust quickly, and attract new clients. But just because speaking can work doesn’t mean it’s automatically worth your time right now! In this second episode of my "Worth Your Time" Series , we’re looking at speaking for free specifically as a marketing strategy (not whether professional speakers should work without a fee), but whether speaking complimentary or for low fees to create visibility, credibility, relationships, and potential clients makes sense for your business. Speaking has been the strongest discovery engine I’ve used in nearly 13 years of business. But I’ve also seen firsthand why an amazing, well-reviewed talk doesn’t necessarily turn into clients. ✨ If you’ve been considering speaking more — or wondering why your current speaking isn’t leading to business — this episode will help you decide whether it’s a “yes,” a “no,” or simply a “not yet.” 🎯 You’ll Discover: Why a great talk and a great marketing asset are not necessarily the same thing The three conditions that can make speaking for free worth your time Why speaking can build trust incredibly fast, but still take time to build as a marketing engine How to know whether you need more speaking or more clarity first Why your message, offer, and next step need to be clear before you step onto the stage What to do instead if you need clients sooner rather than later 🤝 Special Bonus to Work With Me This September: If this episode has you thinking, “I want to use speaking to grow my business, but I’m not actually clear enough on what I’m marketing yet,” this is exactly where I can help. Inside Package Your Process™ with the Expert , I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, and invite people to work with you. 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE !* 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including my complete Clients From Speaking system, with strategies and templates to help you get into the right rooms, build talks that naturally tee up working with you, and create a clear next step for interested clients. 📅 To get started, set a free 20-minute clarity consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Episode 72: "Speaking as Marketing: Get Booked to Speak Without Cold Pitching" Episode 73: "Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking" Explore more episodes and resources at www.greateststorycreative.com/podcast

Have you been wondering whether starting a podcast would actually be worth your time? With so many ways you could market your business, it’s easy to get pulled into a strategy simply because it seems to be working for someone else. But just because something could help your business doesn’t mean it’s the smartest place to put your time, money, energy, and focus right now. This episode kicks off my new "Worth Your Time" Series , a special 4-part collection designed to help you make smarter decisions about the business-growth strategies competing for your attention. And we’re starting with podcasting. Before launching this show, I spent five months researching podcast strategy because I knew it would be a major commitment. Nearly two years and more than 80 episodes later, I’ve learned a lot about when podcasting can be incredibly valuable — and when I’d recommend focusing somewhere else first. ✨ If you’ve been circling the idea of starting a podcast and want a clearer answer about whether now is actually the right time, this episode is for you. 🎯 You’ll Discover: The question I wish I’d asked before starting my podcast What surprised me most about how the show actually grew my business Why the same strategy can be brilliant for one business and a distraction for another The business conditions that can make podcasting far more valuable How to tell whether your answer is “yes,” “no,” or “not yet” 🤝 Special Bonus to Work With Me This September: If this has you thinking, “I don’t actually know what strategy I should be focusing on right now,” this is exactly the kind of question I love helping you answer. Inside Package Your Process™ with the Expert , I help you get clear on what you do, package your expertise into a clear offer or framework, and create practical messaging you can actually use to network, email, speak, market — and eventually, maybe even sit down behind that podcast mic! 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business, plus an ongoing monthly Zoom to bring me your questions as you move into your next season (and maybe even create a podcast!) 📅 To get started, set a free 20-minute clarity consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Listen to Episode 28: “My Secret to Marketing Without Losing My Mind: Consistency Containers” Explore more episodes and resources at www.greateststorycreative.com/podcast

Yesterday, I raved to my bestie about a company I’d been ready to throw in the towel on just a month earlier. What changed? How they handled my customer experience! What can you take away from that in your own business is what we’re exploring in this episode. I’m sharing the customer service moment that turned me from frustrated buyer back into loyal fan, and what it reminded me about the way we serve our own clients. Because your clients don’t need every part of their experience to be flawless. But they do need to feel heard, understood, and cared for when something isn’t working. I’m also sharing the simple question I ask clients to uncover blind spots, strengthen relationships, and improve the experience in ways I could never see from inside my own business. Whether you’re a coach, consultant, speaker, or service provider, this is a small client experience strategy that can help you keep great clients longer, create stronger advocates, and make your business better at the same time. 🎯 YOU’LL DISCOVER How one company turned a frustrating customer experience into a glowing poolside recommendation Why being heard can completely change the way someone feels about your business The hidden client experience blind spots you may never notice on your own The simple question I ask to uncover what could be better Why honest feedback can strengthen trust instead of damaging it How better client conversations can lead to stronger relationships, referrals, and repeat business 🎧 DIVE INTO THIS RELATED EPISODE EPISODE 37 - Why You Shouldn’t Ask for Testimonials (and What to Ask for Instead) 💌 GET THE NEXT NEW EPISODE! Want new episodes like this and helpful resources sent straight to your inbox? Sign up here: https://www.greateststorycreative.com/podlinks 😂 LOCAL TO NC? SEE ANNIE DO STAND-UP COMEDY THIS OCTOBER! Catch Annie's stand-up set in her hometown of Fayetteville, NC! Headlined & Created by Kiki Wynns Friday, October 16 at 7:30pm | Ladies Laugh Lounge (all invited!) Get tickets here: https://ticketmesandhills.com/events/ladies-laugh-lounge-show-october-16-10-16-2026 #clientexperience #clientexperiencestrategies #clientfeedback #clientretention #clientrelationships #referrals #businesssystems #coaches #consultants #servicebusiness #establishyourself

Remember the amazing Choose Your Own Adventure Books?! Well, instead of one big lesson today, I’m giving you three possible paths you get to choose from, based on what your business needs most right now. So, what do you need today? Choose your adventure to listen to now: Need more balance? Episode 32: How to Be a Better Boss to Yourself Without Losing Business https://www.greateststorycreative.com/biz/ep32-be-a-better-boss-to-yourself Need a better elevator pitch? Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand Chips Formula https://www.greateststorycreative.com/biz/ep9-how-to-write-an-elevator-pitch-for-your-business Ready to move from corporate to clients? Episode 71: Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching https://www.greateststorycreative.com/biz/ep71-branding-essentials-for-consultants Or enjoy listening to all 3!! 📬 GET NEW EPISODES SENT TO YOUR INBOX Want new episodes delivered straight to you? https://www.greateststorycreative.com/podlinks Wishing you an epic adventure!

What if the biggest opportunity in your messaging isn’t finding better words… but getting better at using them? Most business owners think of messaging as a tool: your elevator pitch, your positioning, the words on your website. But messaging is also a verb — a skill you practice every time you talk about what you do. And that’s what can create and sustain your "Messaging Flywheel" - momentum that brings, keeps, and creates more clients and opportunities over time by leveraging your messaging (not keeping it a secret til it's "perfect"). Like a craftsman gets better at using his tools, the more you use your message in real conversations, the more confident and natural you become, the more you learn what resonates, and the more opportunities you create to attract clients, referrals, and new possibilities. 🎯 YOU’LL DISCOVER Why messaging is both a noun and a verb — a tool and a skill The hidden opportunity most business owners miss when working on their message Why your message gets stronger when you actually use it How conversations help you refine the way you explain what you do Why practicing your messaging builds confidence and creates more opportunities How "The Messaging Flywheel" turns sharing, listening, and refining into ongoing momentum 🙌 PUT THIS INTO ACTION Want help getting clear on how to talk about what you do and package your expertise into an offer that’s easier to explain and sell? 👉 Set a free 20-minute consult at greateststorycreative.com/consult and we’ll look at how to strengthen your message, clarify your offer, and help you become a more confident messenger of your business. 🎧 DIVE INTO THIS RELATED EPISODE Want a practical way to start sharing what you do more naturally and more often? Episode 64: "Authentic Networking: The SHARE Approach That Turns Conversations Into Opportunities": Learn Annie’s simple framework for talking about your work in networking chats without being super salesy or pitchy.

If you record client calls, strategy sessions, or coaching conversations, you know the recording itself is only part of the job. The real time drain often comes afterward—waiting for files to process, downloading transcripts, organizing notes, and sending everything to your client. In this episode, I’m sharing the client call tool that has completely changed that process for me. It helps me follow up within minutes, gives my clients an organized recap they can actually use, and lets me stay fully present during our sessions instead of trying to capture every detail myself. And the biggest surprise? It has also helped me uncover valuable patterns and marketing insights across my client conversations. 🎯 YOU'LL DISCOVER How I create a polished, high-touch client follow-up without adding more administrative work Why I use Fathom alongside Zoom instead of relying on Zoom’s built-in recording and transcript tools How searchable transcripts, summaries, and call takeaways help clients get more value from every session The unexpected way I use past client calls to prepare better, personalize the client experience, and find useful marketing insights 🛠️ TRY FATHOM FOR YOURSELF... FOR FREE! The tool I use is Fathom, an AI meeting assistant that records, transcribes, summarizes, and organizes my client calls. Try one month of Fathom Premium for free using my referral link 👉 https://fathom.video/invite/k_3ATg (This is a referral link, which means I may receive a benefit if you sign up—at no extra cost to you. I only share tools I genuinely use and love, and Fathom has become an essential part of how I deliver a thoughtful, premium client experience. And any use of Fathom is per its terms and conditions.) ✨ SHARE YOUR PERSPECTIVE! I’m also working on a new idea around appreciation, gratitude, and how we show up for the people in our lives—and I’d love your input. Complete the Appreciation Project Survey by Monday, August 10, 2026: https://greateststorycreative.com/survey It takes just five minutes, and your perspective will help shape what I create next! #clientexperience #clientcalls #businesssystems #businessefficiency #coachingbusiness #consultingbusiness #marketinginsights #establishyourselfpodcast

Having a branded method is a smart move, but knowing how to use it is what turns your brilliance into a client magnet. In this fourth and final part of the Frameworks to Authority Series (a listener-favorite collection), I’m sharing my 4-step Framework Game Plan to help you take your frameworks off the shelf and put them into the spotlight where they belong. You’ll learn how to actually use your frameworks to get more clients, build authority, and grow your business — the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again. If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step. 🎯 You’ll Discover: Why naming your method gives it power and makes it more referable How to clearly explain what your framework does in one sentence The #1 way to make your framework more teachable, visual, and memorable How to build your own framework bank to scale your messaging, content, and offers How frameworks can become a marketing machine, sales driver, and positioning tool 🎧 Frameworks to Authority Series: This 4-part series will help you turn your expertise into a body of work, transform that body of work into branded frameworks, and leverage those frameworks to grow your authority, clients, and revenue. Episode 76: How to Create a Body of Work That Attracts Big Opportunities Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Episode 78: Build a Framework Pyramid to Package Your Expertise With Confidence Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue 👋 Work With Me This July: Have powerful expertise, but you’re not sure how to turn it into a signature framework, system, or sticky phrase? This is exactly what I help you do inside Package Your Process™ with the Expert . Together, we’ll clarify your message, package your expertise, and shape the process or offer you want to become known for. And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a bonus. That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 👉 Book your free 20-minute clarity consultation with me: https://www.greateststorycreative.com/consult 🎙️ Featured Experts: Michelle Edelin: Speak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence James Clear: Author of Atomic Habits and creator of the 3-2-1 Newsletter Brandon Birkmeyer: The Brand Triangle Stan Phelps: Goldfish Growth Series #frameworks #clarity #scaleyourbusiness #expertpositioning #brandingtools #frameworkgameplan #establishyourself

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work — an ecosystem of frameworks that makes your value easier to understand, share, and sell. That’s exactly what the Framework Pyramid helps you do. This episode is part three of the Frameworks to Authority Series , a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business. In part one, we talked about creating a body of work that attracts big opportunities. In part two, we talked about branding your frameworks so you can stand out, scale, and become more referable. Today, we’re going one layer deeper. I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to package your expertise with confidence. You’ll also hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does. 🎯 You’ll Discover: The 3 levels of the Framework Pyramid and what goes where The difference between signature frameworks, supportive systems, and sticky phrases Real client examples of branded methods, teaching tools, and memorable brand vocabulary How to identify the gold already hiding in your business Why naming and stacking your frameworks can make you more referable How a framework ecosystem can support your offers, content, talks, and long-term authority 🎧 Frameworks to Authority Series: This special 4-part series of listener-favorite episodes is designed to help you package your expertise and create your own clear, client-attracting ecosystem. Episode 76: How to Create a Body of Work That Attracts Big Opportunities Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Episode 78: Build a Framework Pyramid to Package Your Expertise With Confidence Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue 🤝 Talk With Me Now: If you’re sitting on brilliance you can’t quite name, organize, or explain yet, this is exactly what I help you do inside Package Your Process™ with the Expert . Together, we’ll clarify your message, package your expertise, and shape the frameworks or offer you want to become known for. And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a bonus! That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 📅 Set a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consult Together, we’ll talk about where you are, what you’re trying to package, and whether Package Your Process™ is the right next step. 🧠 More Episodes You’ll Love: Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula Episode 76: How to Create a Body of Work That Attracts Big Opportunities Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice 🎙️ Featured Clients + Mentions: Michelle Edelin: Speak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence Wendy Gates Corbett: The Energy of Belonging Kimberly Benoit: We’ve All Done It™ Leadership Framework and Podcast Marcey Rader: Design Days and Health-Powered Productivity Stan Phelps: Goldfish Growth Series Chris Lysy: O.S.E.E. Framework for Data Visualization #frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness #expertpositioning #brandingtools #establishyourself

The thing about standing out as a coach, consultant, or speaker: it’s NOT about posting more random stuff. It’s about becoming known for methods and frameworks people can remember, repeat, and refer. That’s exactly what branding your frameworks can do for your business. This episode is part two of the Frameworks to Authority Series , a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business. In the first episode, we talked about creating a body of work that attracts big opportunities. Today, we’re taking the next step: turning that body of work into branded frameworks that help you stand out, scale your expertise, and attract better clients. In this episode, I’m breaking down what frameworks really are, why they’re your secret weapon for growing a coaching or consulting practice, and how to start spotting the ones you may already have. You’ll hear real-world examples from my clients, colleagues, and my own work that show the staying power of clear, repeatable methods, metaphors, and memorable phrases — all the gold ready to be found in your current body of work. 🎯 You'll Discover: The 3 big benefits of a branded framework: authority, scalability, and referability My “3R Test” to see if your framework is worth branding The simple definition of a branded framework and the many names it can go by How branded frameworks can turn one good idea into books, keynotes, programs, and entire businesses Why Package Your Process™ became more valuable once it became a named, repeatable method 🎧 Frameworks to Authority Series: This special 4-part best-of series is designed to help you package your expertise and create your own clear, client-attracting ecosystem. Episode 76: How to Create a Body of Work That Attracts Big Opportunities Episode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Episode 78: Build a Framework Pyramid to Package Your Expertise With Confidence (Debuts July 21) Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Debuts July 28) 🤝 WORK WITH ME THIS JULY: Ready to package your expertise into a clear, memorable framework and compelling offer? Inside Package Your Process™ with the Expert , we’ll clarify your message, package your expertise, and shape the process or offer you want to become known for. And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a BONUS! That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 📅 Book a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consult Together, we’ll talk about where you are, what you’re trying to package, and whether Package Your Process™ is the right next step. 🎧 RELATED EPISODES: Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach) Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder) Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.) 🎙️ FEATURED EXPERTS: Bonnie Artman Fox – "How Did My Family Get In My Office?!", The Workplace Family Factor® + The Four Rs of Conflict Resolution Stan Phelps – Goldfish Growth series ( Purple Goldfish , Pink Goldfish , Silver Goldfish , and more) Marcey Rader – Work Well. Play More. + Reclaim Your Workday Alyssa Olerud (Fearlyss Media) – The F.L.O.W. Framework 💫 MOMENT OF MAGIC: An incredible framework I'm leveraging in my personal life: Family of Origin Roles from Dr. Alexandra Solomon of the "Reimagining Love" Podcast Try the free Family of Origin Roles Quiz #frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post while others seem to be landing speaking gigs, publishing books, and becoming known for their ideas, you’re in the right place. This episode kicks off the Frameworks to Authority Series , a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business. Before you can turn your expertise into a signature framework, you need to start with the raw material: your body of work. In this episode, I’m sharing a clear 4-step process to help you stop chasing random tactics and start building something bigger than your next post: a body of work that helps you become more visible, memorable, and referable. Having gone from struggling with what to share to becoming a 3x bestselling author, in-demand expert, and podcast host, I’ll show you what it actually means to create content that builds momentum over time, helps you find your voice, and attracts bigger opportunities. ✨ If you want to grow your visibility and simplify your marketing without becoming a social media rock star, this episode is for you. 🎯 You’ll Discover: Why posting more often doesn’t always grow your authority What a body of work really is and why it can make you more referable The simple 4-step path I’ve followed to build books, talks, workshops, and this podcast How my clients Sarah, an executive coach, and Wendy, a belonging expert, have built visibility one smart step at a time Why your body of work is the starting point for creating frameworks that help you stand out 🤝 Special Bonus to Work With Me This July: If this has you thinking, “I know I have a body of work, but I don’t know how to turn it into clear messaging, a stronger offer, or something I can be known for,” this is exactly the kind of work I help you do inside Package Your Process™ with the Expert . 🌟 If you book Package Your Process™ with me this month, you’ll also receive a LinkedIn Profile Makeover as a bonus! 🌟 That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 📅 To get started, set a free 20-minute clarity consult with me now: ➡️ www.greateststorycreative.com/consult Together, we’ll talk about where you are, what you’re trying to become known for, and whether Package Your Process™ is the right next step. ✅ Dive Deeper: Listen to Episode 28: “My Secret to Marketing Without Losing My Mind: Consistency Containers” Check out Sarah Elder’s Substack, “I Make the Rules,” for women founders and leaders Read Wendy Gates Corbett’s book, “The Energy of Belonging”

If you’ve been waiting to find the perfect niche, the perfect differentiator, or the magic phrase that finally makes you stand out… this episode is your permission slip to stop circling the drain. Because the issue usually isn’t that your work isn’t original enough. It’s that the people who need you don’t clearly understand what problem you solve, why it matters, and why you’re the right person to help. 🎯 YOU’LL DISCOVER Why “standing out” can become a black hole for your messaging + marketing The difference between being original and being understood Why chasing the perfect niche or differentiator can keep you from taking action How clarity helps your ideal clients recognize themselves in your work Why your story, expertise, and approach naturally create differentiation over time The “tomato smoothie” mistake that may be putting your business in the wrong aisle 🙌 PUT THIS INTO ACTION Want help packaging your expertise into a clear service people can understand and say yes to? 👉 Set a free 20-minute consult at greateststorycreative.com/consult and we’ll look at how to make your message clearer, your offer easier to explain, and your next client conversation more confident. 🎧 DIVE INTO THIS RELATED EPISODE More on clarity, messaging, and avoiding the blue ocean trap: Ep. 61: The Blue Ocean Messaging Mistake: A Clever Trap That Keeps Great Clients Away

If you’ve ever gone looking for the perfect discovery call script , this episode may be the permission slip you didn’t know you needed. Because after being on the other side of a few disappointing consults recently, I was reminded of something important: the right person may already be interested in working with you, but if they don’t feel understood, they may still walk away. In this episode, I’m sharing the one simple question that can make your next discovery call feel more authentic, more focused, and more trust-building—without memorizing a script or slipping into sales mode. Whether you’re a coach, consultant, speaker, or service provider, this is a small shift you can use on your very next consult to help potential clients feel heard, clarify whether there’s real fit, and stop feeling like you have to prove yourself before someone says yes. 🎯 YOU’LL DISCOVER Why a better discovery call script may not be what you actually need The common mistake that can make an easy yes start to feel uncertain What simple practice builds trust before you advise, diagnose, or offer next steps The one straightforward question to ask before you explain how you can help Why discovery calls work better when they feel like a conversation, not a performance 🎧 DIVE INTO THIS RELATED EPISODE EPISODE 45 - The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm 💌 GET NEW EPISODES BY EMAIL Want new episodes like this and helpful resources sent straight to your inbox? Sign up here: https://www.greateststorycreative.com/podlinks #discoverycalls #discoverycallscript #salesconversations #reflectivelistening #clientattraction #coaches #consultants #authenticsales #buildtrust #establishyourself

Part 2: "Clients From Speaking Series" ________ You’ve heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? In part two of my Clients From Speaking 🏆 best of 🏆 series, we’re moving from getting booked to making the room count. Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business. So in this episode, I’m sharing the tried-and-true, not-so-obvious shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional. Getting clients from free speaking is both an art and a science — and this episode shows you how to make your next talk lead somewhere. 🎯 YOU’LL DISCOVER Why most free talks don’t lead to clients, even when the content is good The one thing most presentations are missing, and how to fix it What to do instead of sharing your bio at the start How to keep your audience engaged and eager to work with you Why a clear next step gets people off the sidelines and into your world 🙌 PUT THIS INTO ACTION Ready to stop speaking for crickets and start turning free talks into real clients? 👉 Talk with Annie about Clients From Speaking Fast-Track : www.greateststorycreative.com/consult This private, focused offer gives you my proven Clients From Speaking system, templates, and dedicated working time with me to help you polish and implement your top speaking priorities — like your talk, slides, pitch emails, speaker menu, or talk-to-consult process. There are just two Fast-Track spots available for June! 🎧 LISTEN TO PART ONE: HOW TO GET THESE GIGS IN THE FIRST PLACE Episode 72 | Speaking as Marketing: Get Booked to Speak Without Cold Pitching ✨ MOMENT OF MAGIC Fit your goals on one page! Discover Sarah Glova's TEDx Talk, "How to achieve your goals with a single page": https://www.youtube.com/watch?v=LeXSrEMXvQk&t #speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility #clientattraction

Part 1: "Clients From Speaking" Series _________ When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs. But HOW do you get those speaking gigs on your calendar in the first place? This episode is the first in a two-part, 🏆 "Best Of" Clients From Speaking series, and we’re starting with the piece that comes before the talk itself: finding and booking the right rooms. I’m pulling back the curtain on the repeatable process I’ve used for more than a decade, and still use today, to find and book free (and sometimes paid) speaking opportunities in front of rooms filled with potential dream clients. Because speaking as marketing works best when it is not random. It works when you know who you want to reach, where they already gather, and how to make a warm, clear ask that makes it easy for organizers to say yes. Whether you’re just getting started with speaking or ready to return to what has always worked, this episode will help you take meaningful action now to get in the right rooms and start building momentum. 🎯 YOU’LL DISCOVER The 4-step strategy I use every time I want more clients from free speaking What to do before you ask for any gig, or risk hearing crickets Why warm-ish asks beat cold pitches, and how to make one The mindset shift that changed everything and helped create a $20K room in LA 🙌 PUT THIS INTO ACTION If this episode gives you good ideas, but you know you’d love help actually putting them into action, I’ve created a new private offer called Clients From Speaking Fast-Track . Fast-Track gives you my proven Clients From Speaking system — including the repeatable roadmap, strategies, templates, and mad-lib-style pitch emails I’ve used for years — plus dedicated private time with me to implement it. This is not a course you buy and never open. It’s the roadmap and the working sessions, the templates and my eyes on how to make them work for your business, your audience, and your goals. Inside Fast-Track, we’ll choose up to two priorities based on what would help you most right now, such as: Writing and refining your speaking pitch emails Outlining your signature talk Polishing an existing talk or slides Streamlining your talk-to-consult process Building a simple speaker presentation menu If you’re a coach, consultant, or service provider who already knows free speaking could help you grow your business, but you want my go-to system and my help putting the pieces together, set a free time to talk with me: 👉 www.greateststorycreative.com/consult PS: There are just two Fast-Track spots available for June! ✨ MOMENT OF MAGIC Discover Marcey Rader's TEDx Talk, "The Relentless Pursuit of More": www.marceyrader.com/tedx Learn more about amazing speaker, Marcey Rader at marceyrader.com #speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist ________ Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching? You don’t! In this episode, I’m sharing the exact 6 branding essentials you *actually* need when you’re leaving corporate to start your consulting or coaching practice, and all the things you can skip for now, so they won't slow you down! Because when you’re in that early launch season, the goal isn’t to build a giant entrepreneurial ecosystem before anyone can hire you. The goal is to get clear enough to explain what you do, look credible when people check you out, and start having real client conversations. If you’ve been stuck trying to make your brand, website, offer, or messaging perfect before you tell people what you do, listen now. 🎯 YOU’LL DISCOVER Why a full brand identity may be too much, too soon when you’re leaving corporate The branding essentials that help new consultants and coaches look credible fast Why one clear offer matters more than a complete offer suite How a simple one-page website can help you look established without slowing you down Why referral messaging and human-first growth strategies matter more than chasing algorithms How to stop waiting for the “perfect” brand and start getting paid to figure it out 🙌 PUT THIS INTO ACTION If you want a simpler, clearer path to launching your consulting or coaching practice — I made you a free checklist! [FREE CHECKLIST} Grab the "Leaving Corporate? Here’s the Branding You Actually Need" Checklist here: https://www.greateststorycreative.com/checklist And if you’d love my help clarifying your message, packaging your expertise, and pulling together the branding essentials you need to start getting clients.. I’d love to support you via Package Your Process™ with the Expert - my streamlined service to get all these put together now, not months from now. 👉 Set a free consultation with me today to learn more: https://www.greateststorycreative.com/consult #brandingessentials #leavingcorporate #consultingbusiness #coachingbusiness #brandmessaging #offerclarity #clientattraction #messagingstrategy #servicebusiness #establishyourself

Is your inbox full of tasks, notes to reply to, and overwhelm!? Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business. Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a few weeks. Because as a coach, consultant, speaker, or service business owner, you probably have a lot of ideas, client follow-ups, projects, and random “don’t forget this” thoughts flying around at any given time. And when all of that lives in your inbox, it’s not a smooth system — it’s a stress producer. If you’ve ever had tasks hiding in email, notes apps, sticky notes, half-finished notebooks, or the back of your very busy brain, listen now. 🎯 YOU’LL DISCOVER Why emailing yourself tasks makes your inbox feel heavier than it needs to The simple boundary that helped me keep tasks out of my email How Todoist became my “external brain” for business and life Why the best productivity system is the one that works with your brain How I use labels, filters, and “parking lots” to capture ideas without creating pressure A tiny action step to help you start getting tasks out of hiding today 🙌 PUT THIS INTO ACTION Want more behind-the-scenes tools, strategies, and business tips like this? 👉 Sign up to get new episodes of the show here: https://www.greateststorycreative.com/podlinks 👋 SAY HI IF YOU'RE LISTENING TO THE SHOW! And in this week’s Moment of Magic, I share why hearing from listeners likw toy truly means so much. If you’ve been listening and want to say hi, connect with me on LinkedIn and tell me your favorite Muppet: https://www.linkedin.com/in/anniefranceschi/ #inboxzero #taskmanagement #businesssystems #productivitytools #todoist #smoothsystems #streamlineyourbusiness #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

Ever gotten one critical comment, one weird email, or one unexpected reaction on a sales call… and suddenly started questioning everything? In this episode, I’m sharing one of the most important sleaze-free selling and branding principles I teach: Don’t cater to the critic. Because when you care deeply about your work, feedback matters. But not every piece of feedback deserves the same weight — and one negative comment should not get to run your business (even if it sends you spiraling!) If you’ve ever been tempted to water down your message, hide your offer, or change your whole approach because somebody made a crappy comment, listen now. 🎯 YOU’LL DISCOVER Why one negative comment can feel louder than a hundred thank-yous How to tell the difference between useful feedback and critic noise Why people-pleasing marketing can water down your brand The simple questions to ask before you change your offer, workbook, or sales approach How to keep showing up for the right people with more confidence and clarity 🙌 PUT THIS INTO ACTION If this episode made you want to feel clearer and more confident about your brand and how you talk about what you do for your ideal clients — I’d love to support you. I help experienced coaches, consultants, speakers, and service business owners clarify their message, package their expertise, and sell without sleaze so the right people can quickly understand the value of their work. 👉 Set a free consultation with me now: https://www.greateststorycreative.com/consult #businessfeedback #marketingfeedback #sleazefreeselling #salesconfidence #messagingstrategy #offerclarity #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

Debating what to do for marketing this week? Can't stand the thought of writing another LinkedIn post!? What if you didn't have to? What if the best way to use your time was easy, free, and hiding right under your nose? In this episode, I’m sharing one of the simplest and most powerful growth concepts I come back to again and again when I want more clients, more referrals, and more momentum WITHOUT just doing "more marketing." It starts with one simple question: Do they know what I know? So often, we assume people already know what’s new in our business, what we offer, what kind of clients we want, or what direction we’re growing in. But if people do not know, they cannot refer you, hire you, or send opportunities your way. If you’re ready for a more personal, relationship-based way to create awareness and momentum in your business, listen now. 🎯 YOU’LL DISCOVER Why awareness is often the missing piece when something is not gaining traction How I think about sharing updates without making it feel like a pitch What to say when you want to reach out in a warm, genuine way A simple challenge to help you create more momentum by reaching out to 10 people this week How to turn this into a repeatable practice you revisit every 3 to 6 months 🙌 PUT THIS INTO ACTION If this episode makes you realize you are still a little fuzzy on how to explain what’s new in your business — or you want to feel more confident talking about your offer in a way that feels simple, clear, and natural — I’d love to support you. Package Your Process™ Accelerator is my 5-week intimate group program designed to help you clarify your message, package your expertise, and talk about what you do in a way that feels easier to share and easier for the right people to say yes to. Our next cohort runs May 6 through June 3... and applications close this Friday, 4/24. 👉 Learn more and apply for free now here: https://www.greateststorycreative.com/pyp Applications take 3 minutes, and I personally respond to every one. Spots are limited, so apply now if you’re curious (applications close on Friday, 4/24/26.) #marketingstrategy #clientattraction #referrals #businessvisibility #relationshipmarketing #offerclarity #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

Want a clear packaged offer in place by June 3? Apply for free now at packageyourprocess.com ____ 🏆 "BEST OF" EPISODE 🏆 Tired of writing proposals from scratch? Hear how Lauren got clients to say yes without them. Lauren, a former Package Your Process™ Accelerator student went from doing custom proposals and RFPs to creating a clear package that helped clients say yes on the spot — without proposals and without the usual stress. Her story is such a powerful example of what can happen when you stop winging how you talk about what you do and start packaging your process with more clarity and confidence. If you’re ready to make your services easier to explain, easier to buy, and easier to sell, listen now. 🎯 YOU’LL DISCOVER How Lauren went from custom proposals and RFPs to a clear branded package Why having a formal process made it easier for clients to understand and say yes How the Offer 1-Pager™ helped her sell without a sales page or proposal What happened after Lauren soft-launched her new service Why the Referral Party became such a valuable way to practice talking about her offer How PYPA helped her simplify what she already did into something clearer and easier to sell Why this process can work even if your business is not exactly like Annie’s (or Lauren's!) 🙌 PUT THIS INTO ACTION If you’d love help getting clear on how to talk about what you do, shape a stronger offer, and present your services in a way that feels confident and easy to say yes to, I’d love to support you. Package Your Process™ Accelerator is my 5-week intimate group program designed to help you clarify your message, build a compelling package, and create a repeatable system for selling your services with more confidence. Our next cohort runs May 6 through June 3. 👉 Learn more and apply for free now here: https://packageyourprocess.com Applications take 3 minutes, and spots are being filled right now, on a rolling basis, until the cohort is full - so apply soon if you're curious! #clientstories #offerclarity #packagedservices #customproposals #onepagerstrategy #coachingbusiness #consultingbusiness #servicebusiness #packageyourprocess #establishyourself