The Underlay - A Clever Choice Podcast

In this episode of The Underlay , Matt heads to Andersens Indooroopilly for a conversation with Martin, joined by Clever Choice Territory Manager Sam, to talk flooring, retail, customer education and why relationships remain at the heart of the industry. Martin shares his journey from hospitality and travel into flooring, and what has kept him in the industry. From selling bespoke flooring solutions to earning referrals from happy customers, Martin explains why understanding the person standing in front of you is just as important as understanding the product. The conversation also explores what makes the Andersens network different, particularly its family-oriented culture and the freedom stores have to understand their own customers and make decisions that suit their local market. From there, the boys get into one of the biggest themes in flooring today: education . Customers often begin their flooring journey focused on colour, but selecting the right floor requires understanding lifestyle, pets, children, subfloors, moisture, durability, installation and floor preparation. As Sam puts it, education allows customers to make an informed decision rather than simply choosing the floor they like the look of. Martin also discusses changing flooring trends, including the move away from light greys towards darker Australian-inspired tones such as Blackbutt and Spotted Gum, and the challenge of balancing professional advice with what the customer ultimately wants. There is also plenty of discussion around Clever Choice, with Martin explaining why the range is increasingly becoming one of his go-to options and sharing feedback on products, colours, installation results and trims. It's another relaxed, insightful episode of The Underlay , combining industry knowledge, retail experience, plenty of laughs and the conversations that make flooring such a unique industry. #TheUnderlay #CleverChoiceFlooring #Andersens #AndersensIndooroopilly #FlooringIndustry #FlooringAustralia #FlooringPodcast #FlooringExperts #FlooringRetail #FlooringEducation

Commercial flooring is about far more than choosing a colour and laying a product. In this episode of The Underlay, Matt and Michael dive into the world of commercial design and fit-outs with Devon Lofthouse, Senior Designer at Intermain, and Preanka Hassan, Clever Choice Flooring's NSW Commercial Manager. Celebrating 25 years, Intermain operates across workplace design and construction, industrial projects, schools and other commercial environments, with its own in-house joinery facility adding another layer of creative freedom to the projects its team delivers. Devon shares her journey from architecture into the fast-moving D&C world, why no two commercial briefs are ever the same, and what it takes to guide a project from the first conversation through to the final styling and handover. For Devon, good design means building layers, finding the element that sparks the creative direction, and developing everything around it into what she calls a "design lasagna". The conversation also explores the relationship between designers and flooring suppliers. Preanka explains how Clever Choice works alongside designers to find products that not only match the creative vision, but also meet the technical requirements of commercial projects, from thickness and acoustic performance to slip ratings, fire testing and compliance. And when an off-the-shelf solution isn't quite right? Michael explains how custom-made flooring can help meet specific commercial briefs. One recurring theme runs through the episode: relationships. Communication, trust, reliability and the ability to find solutions when the inevitable project curveball arrives can make all the difference. It's an insightful look behind the scenes of commercial design, flooring specification and fit-outs, with plenty of laughs along the way. And, of course, Devon and Preanka face the all-important Fast Five. #TheUnderlay #CleverChoiceFlooring #Intermain #CommercialFlooring #CommercialDesign #InteriorDesign #CommercialFitout #FlooringIndustry #Architecture #DesignAndConstruction

The latest episode of The Underlay hits the road again, with Matt and Clever Choice Floors GM Michael Roberts dropping into Flooring Xtra Hornsby for a cracking conversation with Leigh and Luke about flooring, business, customers and everything that happens behind the showroom doors. What starts as a chat about the Christmas rush quickly becomes a fascinating look at how a flooring business grows. From the early days of 16- and 17-hour shifts, cutting carpet, taking deliveries and running the showroom, through to building a successful operation across Hornsby, Castle Hill and Chatswood, the boys share the work and sacrifice that customers rarely see. There is plenty of business talk too, including hiring the right people, learning to delegate, building a strong team culture and recognising when adding staff who don't directly generate sales can actually unlock the next stage of growth. Today, the three-store operation has built a sizeable team where staff regularly work across locations to help each other get the job done. Of course, it wouldn't be The Underlay without getting deep into flooring. The conversation covers changing product trends, hybrid, vinyl, cork, VOCs, sustainability and the growing amount of misinformation customers encounter online. The conversation also covers one of the industry's biggest evolving topics: floor preparation . Leigh explains why they now address prep from the start of the sales process, helping customers understand what might be required before installation rather than getting an unwelcome surprise later. Perhaps most importantly, Leigh and Luke explain their approach when something goes wrong: don't hide from it, don't walk away, fix the problem and look after the customer. It's an attitude that has helped build repeat business, referrals and a strong local reputation. Another episode packed with laughs, lessons and plenty of flooring talk. Because remember, flooring ain't boring! #TheUnderlay #FlooringXtra #FlooringXtraHornsby #CleverChoiceFloors #FlooringPodcast #FlooringAustralia #FlooringIndustry #FloorPreparation #FlooringInstallation #SmallBusiness

The Underlay Podcast hits the Gold Coast for this episode, recording on location at Carpet Court Burleigh Heads. Host Matt White is joined by Clever Choice Sales Manager Thomas, along with Josh and Mal from the Carpet Court team, for a conversation about what really makes the flooring industry tick: people, partnerships, education and great customer service. Fresh from the Carpet Court Conference in Cairns, Matt and the crew continue the conversation about the growing relationship between Clever Choice and Carpet Court, and why strong partnerships between suppliers, retailers and installers ultimately create better outcomes for the customer. Josh and Mal share their very different journeys into flooring, from Josh's experience in the UK flooring industry to Mal's move from logistics into a role where, as he puts it, being a store manager can mean being everything from a problem solver to a psychologist. Thomas brings the Clever Choice perspective, discussing the importance of building genuine relationships with stores, being available when customers need support, and ensuring retailers and installers have the product knowledge they need. As the conversation proves, being a great sales rep is about much more than simply selling flooring. One of the biggest themes of the episode is education over selling. Customers often walk into a flooring store with an idea of what they want, but the right solution depends on the home, subfloor, installation requirements and how the space will actually be used. The boys also tackle one of The Underlay's favourite subjects, floor preparation. From grinding and skim coats to full levelling floods, they explain why getting the foundation right can prevent expensive problems down the track. There's also plenty of discussion around apprenticeships, training, the FCIA and RLA, hybrid versus vinyl, silicone finishes, the surprising popularity of carpet in Queensland and the strength of the Carpet Court network. It's another classic episode of The Underlay, where people, preparation, education and service make the difference. #TheUnderlayPodcast #CleverChoice #CarpetCourt #CarpetCourtBurleighHeads #FlooringAustralia #FlooringIndustry #FloorPreparation #FlooringInstallation #FlooringTraining #FlooringProfessionals

The commercial flooring world is a whole different game, and in this episode of The Underlay , Matt and Clever Choice Floors GM Michael Roberts pull back the curtain on what it really takes to deliver flooring solutions for Australia's biggest commercial projects. From luxury residential towers and architect-designed homes to office fit-outs and large-scale developments, this episode explores the planning, logistics and expertise that happen long before a single plank is installed. Michael shares how Clever Commercial has grown into a national operation, managing complex projects across multiple states while balancing product consistency, logistics, quality control and on-site support. The conversation dives into why commercial flooring is far more than simply supplying materials. It's about building relationships with architects, designers, builders and installers, while ensuring every stage of the project runs smoothly from specification through to final handover. The episode also explores the importance of project management, colour matching across multi-year developments, acoustic and fire certifications, environmental standards, and why experience on commercial sites makes all the difference when challenges arise. Michael explains how Clever Choice has developed systems that allow them to anticipate problems before they happen, helping deliver premium flooring solutions on some of Australia's most demanding construction projects. To finish, the boys discuss one of Clever Choice's biggest milestones yet, the launch of its complete flooring system, from primers and levellers through to adhesives, flooring and trims. It's a true one-stop solution that provides builders and installers with confidence, technical support and a single point of accountability. If you've ever wondered what separates commercial flooring from residential flooring, or you're involved in construction, architecture, design or flooring installation, this episode is packed with valuable insights. Level Up! If you're planning your next commercial flooring project, or simply want to learn more about how Australia's leading flooring projects come together, subscribe to The Underlay and share this episode with your team. Because as always, flooring ain't boring! #TheUnderlay #CommercialFlooring #CleverChoice #ArchitecturalDesign #ConstructionAustralia #FlooringIndustry #ProjectManagement #EngineeredTimber #HybridFlooring #FlooringExperts

What does it really take to build a successful flooring business that stands the test of time? In this episode of The Underlay , Matt and Michael continue their New South Wales tour with a stop at Flooring Xtra Yallah , where they sit down with owner Ben for one of the most honest and insightful conversations of the series. Ben shares his incredible journey from unloading rugs in a Harvey Norman warehouse to owning and growing one of the South Coast's most respected family flooring businesses. Along the way, he opens up about the sacrifices, setbacks, and long hours that shaped his career, proving that success is built on hard work, resilience, and an unwavering commitment to doing the right thing. The conversation explores why relationships matter more than transactions, why customers buy from people they trust, and how building genuine connections creates long-term success for both retailers and suppliers. Ben also explains why every flooring product has a story and why understanding that story is just as important as understanding the technical specifications. The team dives deep into one of the biggest topics facing the flooring industry today: floor preparation. They discuss why proper preparation is often overlooked, how cutting corners leads to expensive failures, and why education remains one of the industry's greatest opportunities. You'll also hear an honest discussion about installer professionalism, supplier relationships, product quality, delegation, leadership and why the future of the flooring industry depends on collaboration rather than competition. It's a refreshing conversation between people who genuinely care about improving the industry for retailers, installers, suppliers and ultimately the customer. Whether you're a flooring retailer, installer, supplier or simply interested in what makes successful family businesses thrive, this episode is packed with practical advice, memorable stories and valuable lessons that extend far beyond flooring. Listen now and discover why doing things the right way will always outperform doing them the easy way. #TheUnderlay #FlooringIndustry #FlooringXtra #FloorPreparation #BusinessLeadership #FamilyBusiness #FlooringRetail #InstallerLife #AustralianBusiness #FlooringProfessionals

Everyone loves a renovation show, but is flooring really as easy as buying a few boxes and clicking them together? In this episode of The Underlay , Matt White and Clever Choice GM Michael Roberts tackle one of the biggest misconceptions in the industry, that plank flooring is a DIY product that isn't always DIY. With over 20 years of experience, Michael breaks down why laying the boards is only a small part of the process. In fact, the first board doesn't go down until step 20 of Clever Choice's 39-step installation guide. From moisture testing and floor preparation to raft sizes, expansion gaps and climate control, the boys explain why the unseen work is often the most important. Using Project Miriah as a real-world example, they reveal how environmental conditions, subfloor preparation and product selection can make or break a flooring project. They also discuss why hybrid flooring isn't a magic solution, the importance of trims and expansion, and why choosing the right product for the right home matters more than ever. Whether you're considering tackling your own flooring project or simply want to understand what goes into a professional installation, this episode is packed with practical advice, industry insights and a few hard-earned lessons from the field. Thinking about new flooring? Before you pick up the tools, make sure you understand the process. Visit Clever Choice Flooring for installation guides, training videos and expert advice, or speak with one of their trusted retail partners. Clever Installation Guide https://api.cleverchoice.com.au/uploads/files/20240918/Installation_Instructions.pdf #TheUnderlayPodcast #FlooringIsntBoring #CleverChoiceFlooring #DIYFlooring #HybridFlooring #VinylPlankFlooring #FloorPreparation #FlooringInstallation #FlooringIndustry #HomeRenovation

In this episode of The Underlay , Matt and Michael sit down with Richard from Kandu Freight Management to explore one of the most important yet often overlooked parts of the flooring industry: freight. While products, sales, and installation often take centre stage, getting flooring safely and efficiently from the warehouse to the customer is a challenge that can make or break the customer experience. Richard shares insights into the freight brokerage industry, explaining how Kandu works with more than 100 transport providers across Australia to deliver tailored freight solutions for businesses like Clever Choice Flooring. The conversation dives into why no single carrier can be the best at everything, and how having access to multiple transport networks allows Kandu to adapt quickly when disruptions occur, whether that's rail outages, carrier performance issues or regional delivery challenges. The episode also explores the growing expectations customers have around freight tracking, communication and delivery timeframes. Comparing freight to the simplicity of tracking a pizza or an Amazon parcel, the team discuss why large palletised freight is far more complex, involving multiple depots, forklifts, trucks and human touchpoints before it reaches its final destination. Michael also provides an honest look at the challenges Clever Choice faces servicing customers across Australia, particularly in Western Australia, where distance, rail disruptions and freight costs can significantly impact delivery times. The discussion highlights the importance of communication, partnerships, and the search for long-term solutions that prioritise customer outcomes. It's a fascinating behind-the-scenes look at an industry that most people never think about, until something doesn't arrive on time. #TheUnderlayPodcast #KanduTransport #FreightManagement #FlooringIndustry #SupplyChain #LogisticsAustralia #FlooringDistribution #AustralianBusiness #FreightSolutions #CleverChoiceFlooring

The Sydney tour continues on The Underlay as Matt and Michael head to the Northern Beaches to visit Flooring Xtra Mona Vale , where they sit down with young business owner Campbell for an honest and inspiring conversation about flooring, family, and building a business from the ground up. At just 27 years old, Campbell has already built a thriving flooring business alongside his mum after opening the store right in the middle of COVID back in 2021. Coming from a carpentry background, Campbell explains how a passion for flooring unexpectedly took over his original dream of becoming a builder, eventually leading him into retail, installation and business ownership. The episode dives deep into the realities of running a modern flooring store, from customer service and team culture, to warehouse systems, installation management and the importance of empowering staff. Campbell shares how the business has grown through trust, hard work and putting the customer first, while also reflecting on the influence his mum's work ethic and entrepreneurial mindset had on shaping his own career. Floor preparation becomes a major topic throughout the discussion, with the team reinforcing a message repeated across the industry: great floors start with proper prep. From hybrids and timber through to vinyl plank installations, the conversation explores why honest communication with customers and realistic expectations are essential for long-term flooring performance. The episode also touches on the growing popularity of glue-down vinyl plank flooring, the return to direct-stick systems, and the evolving preferences of homeowners across the Northern Beaches market. It's a fun, insightful and highly relatable episode about hard work, culture and building a flooring business the right way. #TheUnderlayPodcast #FlooringXtraMonaVale #FlooringIndustry #NorthernBeaches #FloorPreparation #VinylPlankFlooring #AustralianTrades #FlooringEducation #CleverChoiceFlooring #HybridFlooring

Part Two of The Underlay's massive Clever Choice product deep dive sees Matt and Senior Sales Manager Greg Harvey tackle the category that changed the Australian flooring market forever, hybrid flooring. Alongside that, the episode also explores Clever's evolving timber range and the return of the product that started it all, bamboo. Greg breaks down why Clever Choice hybrids have earned such a strong reputation across the industry, explaining how product design, QC processes, and real-world installer feedback have helped set Clever apart in the overcrowded hybrid market. From the entry-level Fusion through to premium ranges like Scenic and Chevron, the discussion highlights the importance of matching the right product to the right home, subfloor and customer expectations. The episode also dives into the aesthetics of modern flooring, from super-matte finishes and natural timber embossing to long, wide board formats that completely transform a space. Matt and Greg revisit Project Miriah as a real-world example of how Clever's ranges can seamlessly work together across vinyl, hybrid and staircase applications. Timber flooring then takes centre stage, with Greg unpacking the refreshed timber portfolio, including Pure, Meadows, Beauty and Earthlandia. The conversation explains the difference between clean-grade and feature-grade timber, why ash is becoming increasingly popular, and why direct stick installation continues to deliver the best long-term results. Finally, the boys finish where Clever Choice originally began, with bamboo. Once written off by parts of the industry, bamboo is quietly making a comeback, and Greg explains why proper installation and education are changing perceptions once again. This is essential listening for retailers, installers and anyone wanting a genuine understanding of modern flooring products. #TheUnderlayPodcast #CleverChoiceFlooring #HybridFlooring #TimberFlooring #BambooFlooring #FlooringIndustry #FlooringEducation #AustralianTrades #FlooringInnovation #InstallerInsights

In this episode of The Underlay , Matt sits down with Clever Choice Flooring's Senior Sales Manager and product specialist Greg Harvey to break down the full Clever product range in a detailed, no-nonsense overview. With so much value packed into the conversation, this is Part One of a two-part deep dive into what makes the Clever Choice offering one of the most complete in the Australian flooring market. Starting with laminate, Greg walks through the full suite from entry-level budget options right through to premium long and wide board solutions, explaining the real-world benefits of scratch resistance, water resistance and board construction. The conversation highlights how different products suit different homes, from quick renovation flips to long-term family living, and why understanding the customer's needs is key to getting the right result. The episode then shifts into vinyl, where Clever Choice is making a major push in 2026. Greg explains why vinyl is the most universal flooring product in Australia and how the brand is evolving its range to meet demand across both metro and regional markets. From budget-friendly solutions to premium, design-led products like Voyager, the focus is on balancing performance, aesthetics and ease of installation. A key theme throughout the episode is feedback. From installers to retailers, Clever Choice is constantly refining its products based on real-world input, ensuring every range continues to improve and stay relevant in a competitive market. This is an essential listen for retailers, installers and anyone looking to truly understand flooring products beyond the surface. #TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #LaminateFlooring #VinylFlooring #FlooringProducts #InstallerInsights #FlooringEducation #AustralianTrades #FlooringInnovation

In this episode of The Underlay , Matt sits down with the newest addition to the Clever Choice team, Brad Cousins, fresh into his role and already making an impact in Victoria. With nearly a decade of experience working his way up through the retail flooring space, Brad brings a unique perspective as he transitions from the shop floor to the manufacturing side of the industry. At just 27, Brad has gone from in-home sales to store management, area leadership and beyond, giving him a deep understanding of what retailers need and how customers think. That experience now plays a crucial role in how he approaches his new position, helping bridge the gap between manufacturer and retailer. His insight into both sides of the industry highlights the importance of empathy, product knowledge and real-world experience when it comes to driving sales and building strong relationships. The conversation also dives into the differences between retail and manufacturing, the appeal of life on the road, and the opportunities that come with representing a growing brand like Clever Choice. Brad shares his early impressions of the Melbourne showroom, standout product innovations and the excitement around expanding the brand across Victoria, especially into regional markets where relationships and reputation matter most. It's a candid and insightful chat about career progression, industry evolution and what it takes to succeed in flooring today, with a strong focus on growth, opportunity and the future of the Clever Choice brand. #TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #SalesToManufacturing #FlooringAustralia #TradeCareers #RetailToRep #FlooringSales #BusinessGrowth #AustralianTrades

Floortec 2026 delivered one of the most electric days the Australian flooring industry has seen in years, and The Underlay was right in the middle of it. Recorded live at the iconic Melbourne Cricket Ground, this special "best of" episode brings together the voices of the key players who made the event unforgettable. Matt and Michael kick things off with Micko and Sam from Dream Flooring, discussing what it takes to run a high-energy flooring business while managing family life, social media, and early morning gym sessions. The conversation quickly becomes a candid look at the hustle behind the highlight reel and why putting yourself out there always beats playing it safe. Next, the team catches up with Clever Choice's Victorian reps, Rob and Brad, for their first impressions of Floortec. From the camaraderie between competitors to the sheer scale of what floor preparation has become in the modern industry, it's clear this event is about more than just product. Fresh faces Jodie and Ross, the new Leadership Team at Andersons Flooring, bring an outsider's perspective to a trade steeped in tradition. Three months in, they're already fired up about apprenticeships, gender balance, and serving 54 franchisees across Australia. Dale from the Quick Step Academy drops some serious knowledge on installation standards, the importance of subfloor preparation, and the next evolution of the Master Installer course, now featuring deliberately crooked walls and all. Wrapping things up in style is FCIA Chairman Brett Sturgess, who reflects on a sold-out gala, a growing event, and an industry that's strongest when it comes together as one. #TheUnderlayPodcast #Floortec2026 #CleverChoiceFlooring #FlooringIndustry #FCIA #FlooringAustralia #Apprenticeships #FloorPrep #WomenInFlooring #FlooringProfessionals

This episode of The Underlay comes to you live from Floortec 2026 at the MCG , where Matt and Michael sit down with the event's platinum sponsors, global construction giant MAPEI . Joining the conversation are MAPEI’s General Manager, Marco, and Sales Representative, Kristian, for an insightful discussion about the future of the flooring industry, the importance of education, and why proper installation systems matter more than ever. The conversation dives into the strong relationship between MAPEI and the FCIA , highlighting how both organisations share a commitment to training, apprenticeships, and improving industry standards. With a shortage of qualified installers still impacting flooring nationwide, the episode explores how initiatives like the MAPEI Academy and FCIA training programs are helping build the next generation of skilled tradespeople. Marco also shares the remarkable story behind MAPEI, from its beginnings in Milan in 1937 to becoming a global leader with operations across five continents and more than 55 manufacturing plants worldwide. The discussion covers how innovation, research and sustainability are shaping the company's future, including reducing environmental impact and developing more durable flooring systems. Kristian brings a practical perspective as a former installer, explaining how the industry has evolved over the past decade, particularly in substrate preparation, system-based installation, and the growing focus on environmental responsibility. The message is clear: great flooring starts from the ground up. It's an engaging episode packed with industry knowledge, stories from the field and a few laughs along the way as The Underlay continues its mission of connecting the people who make the flooring industry what it is. #TheUnderlayPodcast #MAPEI #Floortec2026 #FlooringIndustry #FloorPreparation #InstallerTraining #FCIA #FlooringEducation #ConstructionInnovation #CleverChoiceFlooring

The Sydney road trip continues on The Underlay as Matt heads into Western Sydney to visit the team at Flooring Extra Narellan , sitting down with Tom, Jamie and Anthony for one of the most honest and entertaining conversations of the tour. What starts as a few laughs quickly turns into a real look at what running a modern flooring business actually involves. The trio share how they each fell into flooring from completely different backgrounds, from growing up in a family carpet shop, to stumbling into retail after school, to coming across from the tiling trade by accident. Despite different paths, the outcome is the same: flooring becomes more than a job. It becomes a livelihood, a family, and for many in the industry, a lifetime career. A major theme of the episode is professionalism in the flooring industry. The team talks openly about the need for apprenticeships, licensing, and better collaboration among retailers, installers, and suppliers. They explain why great installers are the backbone of the business and how communication between the store and tradesperson directly impacts the customer's final result. Floor preparation also takes centre stage, with the boys reinforcing a message heard throughout the tour: the quality of the subfloor determines the quality of the finished floor. From managing expectations to walking away from jobs that can't be done properly, they explain why doing the job right matters more than simply winning the sale. It's a fun, honest and educational episode about culture, teamwork and building trust with customers in a constantly changing industry. #TheUnderlayPodcast #FlooringExtraProspect #FlooringIndustry #FloorPreparation #InstallerLife #AustralianTrades #FlooringRetail #HybridFlooring #CleverChoiceFlooring #WesternSydney

The Sydney tour continues on The Underlay as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor. Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her own store in 2017 after more than two decades in the industry. Her passion is clear; flooring isn't just a product, it's about solving problems and guiding customers through an overwhelming decision. The conversation dives into what makes her store different, including a strong focus on design, styling and creating a welcoming space where customers can visualise their home, not just pick a colour. The episode explores real-world issues retailers and homeowners face every day, from lighting affecting colour choice to why the "house picks the floor" to the critical role of subfloor preparation. Jennifer explains how installation quality, proper preparation and realistic expectations matter far more than marketing claims, particularly with modern products like hybrid and floating floors. Along the way, the team talks trends, why greys are disappearing in favour of warmer tones, the importance of installers, and how warranties actually work. It's honest, educational and full of practical advice for retailers, installers and homeowners alike. If you want to understand flooring properly, this episode is essential listening. #TheUnderlayPodcast #FlooringExtraHawkesbury #FlooringIndustry #FloorPrep #HybridFlooring #RetailFlooring #AustralianTrades #InteriorDesign #FlooringEducation #CleverChoiceFlooring

The New South Wales tour rolls on in this episode of The Underlay , with Matt and Michael heading west to Penrith to spend time inside one of the most welcoming flooring stores you'll find anywhere, Flooring Extra Penrith . What unfolds is more than a store visit; it's a story about family, community, loyalty and how a flooring business can become part of the fabric of its local area. Joined by Tony, Nick and Lisa, the conversation traces the journey from a small, carpet-only operation into a thriving two-level showroom built around hard flooring, service and long-term relationships. Tony shares how he fell into flooring more than a decade ago, why timing and population growth in Western Sydney mattered, and how embracing hard flooring early helped shape the business it is today. Nick offers a fresh perspective as the next generation in the business, balancing a background in film and technology with estimating, measuring, and customer education. Lisa rounds out the picture, explaining how the family dynamic, repeat clients, and genuine care underpin everything they do, not commissions or quick wins. The episode also dives into market shifts, from bamboo booms to waterproof planks, changing colour trends, and why darker, richer timber tones are making a comeback. Along the way, there's plenty of laughter, footy talk, jet skis, family banter and a reminder that great flooring businesses are built on trust, not transactions. This is a warm, honest look at what happens when family values meet flooring expertise, and why local businesses like Flooring Extra Penrith continue to thrive. #TheUnderlayPodcast #FlooringExtraPenrith #FlooringIndustry #FamilyBusiness #AustralianFlooring #HardFlooring #FlooringRetail #LocalBusiness #WesternSydney #FlooringProfessionals

In this episode of The Underlay , Matt sits down with Clever Choice Flooring Queensland Sales Manager Greg Harvey for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience. Greg walks through Clever Choice Flooring's newly refreshed timber offering, breaking down the three new ranges, Beauty , Meadows , and Pure , and explaining exactly where each sits in the market. From premium clean-grade boards to rustic, high-feature options and accessible entry-level timbers, the discussion highlights how Clever Choice has closed key gaps in the market without compromising on quality, authenticity or performance. The episode also tackles the topics that truly matter on the showroom floor: livability, durability, repairability and long-term value. Matt and Greg unpack why timber is far more practical than many consumers believe, how modern UV coatings and finishes have improved wear resistance, and why timber remains one of the most sustainable and future-proof flooring options available. Installation methods, floating versus direct stick, and the critical role of subfloor preparation are front and centre, reinforcing why education and correct system selection are just as important as the product itself. The conversation concludes with a look ahead to Clever Choice Flooring's 2026 roadmap, including product development, training, and where the broader flooring market is heading. This is a must-listen episode for retailers, installers and anyone serious about selling timber floors the right way. #TheUnderlayPodcast #TimberFlooring #CleverChoiceFlooring #FlooringIndustry #AustralianTimber #FlooringEducation #DirectStick #SubfloorPreparation #FlooringProfessionals #HardFlooring

In this special episode of The Underlay , Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of installers, suppliers, innovators, and long-standing industry leaders throughout the day. This episode features the best conversations from the floor, beginning with ATFA CEO Phil Buckley , who shares his excitement about the event’s overwhelming turnout, the importance of national collaboration, and why training and craftsmanship will define the future. From there, Matt and Michael dive into the innovations, challenges and opportunities shaping the industry through interviews with Nathan from Belgotex , Brent from RLA Polymers , Josh from Marques Flooring , and Dale from Quickstep . Across every conversation, a clear theme emerges. Training, education and collective responsibility are the backbone of a sustainable and successful flooring industry. From unlocking next-generation timber systems to improving subfloor preparation to expanding installer career pathways, every guest reinforces that knowledge is power, and the industry thrives when everyone lifts together. This episode captures the energy, community spirit and shared passion that made the ATFA Expo such a standout event. Part Two arrives in the new year, but for now, enjoy the people, the ideas and the momentum shaping the future of flooring in Australia. #TheUnderlayPodcast #FlooringIndustry #ATFAExpo #TimberFlooring #FlooringProfessionals #AustralianFlooring #InstallerTraining #FlooringEducation #TradesIndustry #CleverChoiceFlooring

In this episode of The Underlay , Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, Micko from Dream Flooring . What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded industry. With more than 20 years on the tools, Mikko has done it all from timber to hybrid and everything in between. But it is his shift into fun, chaotic, attention-grabbing social media that has completely transformed his business. Clearing out his showroom, building a lounge-style space, and teaming up with Amy, the mastermind behind many of his wild ideas, Dream Flooring has become one of the most talked-about shops in Western Sydney. From buckets of water thrown across the showroom to inflatable pool dives to Eric attacking him with a handbag, every video is built on one thing: creating attention without taking yourself too seriously. And as Micko explains, the strategy is working far better than he ever expected. Penrith locals now walk into the shop asking to meet him, fans yell out as they pass by, and Panthers supporters come in purely because they want to support "that funny bloke from Dream Flooring.” But behind the laughter is real expertise. With decades of installation experience, Micko discusses floor prep, hybrid evolution, product trends, why former installers make the best salespeople, and the balance between affordability and doing the job right. His story proves that flooring may be boring to the masses, but it never has to be boring to sell. This one is hilarious, honest, and a cracking look at how passion, personality, and hard work can redefine a local business. JOIN THE UNDERLAY COMMUNITY What wild flooring video should Mikko film next? Can passion for footy really build a business? Should every flooring store start making fun content? Tune in on Spotify, Apple Podcasts, or watch the full episode on YouTube. Share it with a mate in the industry. #TheUnderlayPodcast #DreamFlooring #FlooringIndustry #HybridFlooring #PenrithBusiness #FlooringCommunity #TradieLife #SocialMediaMarketingAU #CleverChoiceFlooring #AussiePodcasts