High Ticket Marketing & Sales Strategies for Gen X Women in Business (ill communication podcast)
Published by Kim Kiel | High-Ticket Messaging Strategist for Gen X Women in Business
Marketing
Business
Entrepreneurship
Gen X women entrepreneurs and experts have more than enough “skills to pay the bills.” Which means you should be working with premium clients and charging high-ticket fees for your services and expertise! High Ticket Marketing & Sales Strategies for Gen X Women in Business (aka the ill communication podcast) gives you easy, actionable (and fun) strategies to elevate your messaging and positioning so you can attract premium clients and generate high-ticket sales. And it shares a few midlife success strategies, too! Kim Kiel is an expert in messaging, positioning and sales for premium offers, who's run a successful online business for almost 10 years. She's the secret weapon behind many multi-6 figure launches and brands - and a die-hard Beastie Boys fan! This show shares smart strategies, writing prompts, and sales formulas to help midlife coaches, consultants and experts stop second-guessing your marketing and sales, and grow your business - without needing to "perform" on soul-sucking social media platforms. If you want to attract and win premium clients and sell more high-ticket offers, you're in the right place! This show answers questions like: >> How do I market and sell high-ticket coaching and consulting offers? >> Where do I find premium clients for my small business? >> What kind of marketing do I need to attract high-ticket clients? >> What sales strategies work with high-ticket buyers? >> How can I market my business without relying on social media? >> How do I generate more leads and clients for my business? >> Why are Gen Xers the raddest business owners? >> How do I work less and earn more as a midlife entrepreneur? Find out more at kimkiel.com/podcast
Share this powerful piece of authority content to attract premium clients in 2026
Want to position yourself as the go-to expert in 2026? I'm sharing the one writing prompt that'll make your ideal clients sit up and pay attention - and it's easier than you think. This content strategy builds authority, showcases expertise, and directly speaks to the clients you want to work with. Plus, I'm revealing how to turn this single piece of content into your easiest-to-sell workshop ever (I've done it myself with amazing results). Perfect for wrapping up 2025 and setting yourself up for a profitable new year. Come see this prompt live and in action at my upcoming masterclass! Attend the live masterclass on Friday January 16 - tix are free, but reserve your seat at: https://www.kimkiel.com/trends Text me a question or comment!
Looking back and ahead - 11 reflective prompts to set achievable goals for business and life in 2026
It's that time of year when everything feels like a whirlwind - wrapping up business, closing final sales, and creating holiday magic for the whole family. If you're heading into 2026 feeling a little disheveled and disorganized, this episode is for you. I'm sharing 11 powerful reflection prompts to help you honour your wins from 2025, release what didn't serve you, and set clear intentions for the year ahead. These aren't just fluffy journaling questions - they're strategic prompts that will help you identify your biggest business goals, the support you need to achieve them, and the specific copy and marketing assets you'll need to make 2026 your most successful year yet. Grab your favourite journal and a cozy spot, and let's create some clarity for the year ahead. Text me a question or comment!
Top 6 marketing & copywriting trends for 2026
The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing. In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization. If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026. Resources mentioned in this episode: Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivot If you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix If you’ve been sleeping on LinkedIn and want a little motivation to get going, then you should grab my 30-day FAFO LinkedIn Challenge. Go to kimkiel.com/fafo Text me a question or comment!
What’s saving my life right now - December 2025
In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season. Hear all about my new skincare obsession (complete with a quartz roller that resets my entire nervous system) to a spa subscription that's forcing me to actually take care of myself, plus the weirdest life-saver of all: beans. Yes, beans. I'm getting real about the small things that are creating big shifts in how I move through my days - including a mantra that stops me from spinning out and why I finally let go of expectations that were draining my mental peace. Consider this your permission slip to find joy in the little things. Resources: Check out Kendra’s What’s saving my life right now episodes on the Lazy Genius Podcast: https://www.thelazygeniuscollective.com/lazy/wsml117 My fave skincare products: CeraVe Night Cream: https://amzn.to/48BkmrB Neroli Eye Ritual: https://www.purabotanicals.ca/collections/skincare/products/neroli-eye-ritual Ambrosia Beautifying Serum: https://www.purabotanicals.ca/collections/skincare/products/ambrosia-beautifying-serum Hyaluronic Ruby Serum: https://www.purabotanicals.ca/collections/skincare/products/hyaluronic-ruby-serum Exotic Pink Coffee Dust: https://www.purabotanicals.ca/collections/skincare/products/exotic-pink-coffee-dust Gemstone Face Roller: https://www.purabotanicals.ca/collections/beauty-ritual-accessories/products/new-gemstone-face-roller My Fave Fitness Classes: Core Love: https://www.corelove.ca/ My fave Recipes: Slow Cooker French Dip Sandwiches: https://houseofnasheats.com/slow-cooker-french-dip-sandwiches/ Go to Black Beans: https://bigflavorstinykitchen.com/go-to-black-beans/ My fave room diffuser: Saje Wellness Aromatherapy Diffuser - https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser Here’s my fave diffuser collection: https://www.saje.ca/products/happy-home-inviting-diffuser-blend-collection My fave body butter: Bee by the Sea Body Cream: https://amzn.to/4oZ92vT Text me a question or comment!
You're invited to the Get'er Done Holiday Mixer
The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running. I'm sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble. Plus, I'm inviting you to my annual Get Shit Done Holiday mixer ( www.kimkiel.com/holiday ) where we'll batch content, write joyful out-of-office messages, and get your marketing sorted before December gets completely crazy. Bring your ugly Christmas sweater and let's make this the year you're prepared instead of panicked. Come to the Get Shit Done Holiday Mixer on Monday December 15! Get your free ticket: www.kimkiel.com/holiday Text me a question or comment!
Using Skool to streamline business, build community, generate leads and scale revenue with Brenda Rigney
In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams. Brenda spent 27 years climbing the corporate ladder with multimillion-dollar brands before making her midlife pivot to entrepreneurship. Now she's helping other seasoned women business owners transition from hustle culture to sustainable, aligned businesses that actually make money. We dive deep into why she chose Skool over traditional platforms, how she's running innovative bundles and summits that are bringing in thousands of participants, and her strategy for creating affordable entry points while still building a profitable business. If you're curious about alternative ways to build community, tired of posting three times a day on Instagram with minimal results, or wondering how to create more spaciousness in your business while actually increasing revenue, this conversation is for you. Get access to the Aligned AF 2026 Breakthrough Bundle (including my Master Your High-Ticket Message workshop): https://www.skool.com/aligned-af-camp/about?ref=5e0354c078584362a305f7c9460f9d37 Connect with Brenda Rigney: Listen to the X Podcast: https://www.brendarigney.com/podcast Instagram: https://www.instagram.com/itsbrendarigney Skool: https://www.skool.com/aligned-af-community/about Text me a question or comment!
How to stop procrastinating and get into marketing motion
Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results. Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot Resources mentioned: AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way P4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Writing Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-prompt Text me a question or comment!
How women are building the new economy
If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she's excited about Regeneration 2025 , a free virtual summit that's bringing together diverse voices who are reimagining business as a force for good. You'll discover why the online coaching world often feels like a pyramid scheme (spoiler: it's not just you), and how events like this summit are creating something more regenerative, collaborative, and human. Kim talks about her experience with the Prosper Network and why this community feels so different from the typical online business echo chamber. She introduces you to some of the incredible speakers you'll hear from, including Tina Wells (the millennial whisperer), Sam Horn (communication expert who's worked with NASA and National Geographic), and Amina AlTai (who teaches career, body, and mind balance after her own burnout journey). This isn't about celebrity or sameness - it's about perspective, generosity, and expansion. If you're craving new ways of doing business that emphasize cooperation over competition and circulation over hoarding, you'll want to hear about this summit happening November 17-19. Sign up for the Regeneration Summit 2025 (aff link): https://kimkiel--ampersanded.thrivecart.com/the-prosper-network/6902ccbcc3361/ Join Kim as she explores what it means to build the next economy where women support women and become an unstoppable force in shaping culture and business. Text me a question or comment!
Should businesses skip out on Black Friday promos? And what to do instead!
Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year. Perfect timing as we enter the lucrative year-end selling season. Get added to the notification list for the Sales Email Course by emailing hello@kimkiel.com. Get Mariana Henninger's Instant YES Machine: http://brandmagnetic.com/yesmachine Binge the Black Friday Cyber Monday Survival Guide Playlist: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide Text me a question or comment!
Pull a tarot card or share other "witchy" content this week {Writing Prompt}
Halloween is just around the corner, and it's the perfect time to shake up your content strategy with something unexpected. In this sweet and short episode, Kim shares an out-of-the-box seasonal content idea that'll help you connect with your audience on a more human level. Whether you're into tarot cards, pumpkin recipes, or scary business lessons, this episode will inspire you to bring surprise and delight into your marketing. Because here's the thing: people buy from people, and even premium clients want to see your personality shine through. Plus, Kim shares how you can get four weeks of premium authority content prompts delivered to you each month in her Pivot to Premium program. Find out more and enroll: www.kimkiel.com/pivot Text me a question or comment!
Are you ready for a premium business? (spoiler: yes!)
Kim tackles the biggest roadblock keeping seasoned entrepreneurs stuck on the sidelines: the belief that they're "not ready" for premium clients and high-ticket offers. If you've been watching others with less experience get more attention while you undervalue your expertise, this episode reveals why you're probably more ready than you think. Kim shares how every high-earning consultant she's worked with felt unprepared but succeeded anyway, plus real client stories of transformation when they finally owned their worth. Discover: - Why high-ticket isn't about charging more (it's about creating more value), - How mismatched messaging keeps you speaking to beginner problems when your audience has premium-level needs - The exact positioning shifts that help you become the go-to expert in your niche Perfect for Gen X entrepreneurs ready to stop playing small and build the sustainable, spacious business they've been craving. Text me a question or comment!
Why I’m retiring my signature program (and what’s coming next)
After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before. I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence. In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation. The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice. I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business. Text me a question or comment!
How to attract and win premium clients
In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients. If you've been struggling to raise your rates, exhausting yourself with lower-ticket offers, or wondering how to position yourself as THE go-to expert, this episode is your wake-up call. Kim walks you through exactly what she'll in the workshop—from premium buyer psychology to crafting your own Premium Positioning Statement (aka your Big Frigging Deal statement). Plus, Kim shares details about the personalized mini audit you'll get when you join (typically $150, but included FREE with your ticket). Selling high-ticket isn't about charging more. It's about creating more space, sustainability, and profitability in your business so you can work with fewer, better-fit clients. Text me a question or comment!
7 beliefs that block women entrepreneurs from premium clients
High ticket buyers are still buying — even in a softer economy. In this episode of the Ill Communication Podcast , I’m busting 7 of the biggest myths I hear from Gen X business owners about premium offers. From “my niche can’t command premium rates” to “I’ll alienate my audience” or “I need a bigger audience first,” I’ll share real-life examples and the mindset shifts you need to confidently step into that premium space. If you’ve been hesitating to raise your rates or create that next-level offer, let this episode be your green light. Join me on October 8th for my live workshop: Create more sales and spaciousness in your business with premium offers at the Master Your High Ticket Message Workshop: www.kimkiel.com/workshop Text me a question or comment!
How high-ticket offers help entrepreneurs create revenue resilience in a recession
We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money. So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices. In this episode of the Ill Communication Podcast, I’m showing you why doubling down on premium, high-ticket offers is the smartest move in a downturn. You’ll hear: Why “trust recession” is really a market correction What research shows about premium buyers during recessions The 5 keys to attracting and selling to high-ticket clients How selling premium actually gives you more room to do good Subscribe to my newsletter to get info on my upcoming High Ticket Strategy and Sales Workshop: https://www.kimkiel.com/newsletter Text me a question or comment!
The We Do Not Care Club - Business and Marketing Edition
Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and for the first time, I felt totally okay about it. I gave myself permission to celebrate exactly how I wanted, which is how I ended up fully embracing the We Do Not Care Club. In this episode, I’m sharing the Business + Marketing Edition of the We Do Not Care Club, where I reveal the 10 things I’m officially no longer available for as I step into my fifties. This is your permission slip to stop caring about what doesn’t matter and to focus on showing up real, imperfect, and powerful. Follow the creator of the We Do Not Care Club movement, Melani Sanders: https://www.instagram.com/justbeingmelani/ https://www.tiktok.com/@justbeingmelani https://www.youtube.com/@JustBeingMelani If you like the vibe of this episode, you're a perfect fit for the Joy of Copy Club: www.kimkiel.com/copyclub Text me a question or comment!
Sell more in Q4: 18 ideas for your year-end promos {Summer Remix}
In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll learn how to think strategically, playfully, and profitably about Q4 sales. From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birthday. Resources: Daysoftheyear.com Study: https://www.meteorspace.com/2022/08/25/ecommerce-peak-seasons-statistics-all-online-businesses-need-to-know/ For full show notes and resources, visit https://kimkiel.com/podcast Text me a question or comment!
In this episode of ill communication: copywriting tips and sales strategies for small businesses, Kim Kiel dives into: Copywriting tips to simplify your sales message and attract more clients How to avoid jargon and write copy that resonates with your audience Why formal “corporate-sounding” copy is holding you back Simple strategies to make time for writing compelling, conversational copy View the invitation letter to see if the Joy of Copy Club is right for you: www.kimkiel.com/copyclub For full show notes and resources, visit https://kimkiel.com/podcast Text me a question or comment!
10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix}
In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy. In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about. You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience. Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start. Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark , created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. You can learn more and join here: Join the Spark Community . It’s time to use your business as a force for good, and I’ll show you how. Resources: Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo Listen to Claire Pelletreau’s podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites: https://carrieroseman.com/ https://www.simplifysimplify.me/ www.kimkiel.com View CoordCrew’s Value Statements on their About page: https://coordcrew.com/pages/about See Brittney McBean’s values statement on her contact form: https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page: https://www.kimkiel.com/equity-workshop Text me a question or comment!
Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix}
Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.) This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one. If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert. This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers. Resources Mentioned: Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2 Listen to episode 93: How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc Sales Copy Scorecard: https://kimkiel.com/scorecard Show notes are always available at: https://kimkiel.com/podcast Text me a question or comment!
