Nature Breaking features interviews between host Seth Larson and experts on some of the biggest issues affecting people and nature, including climate change, habitat loss, endangered species, and more. Learn something new about nature and our planet in every episode. This podcast is produced by World Wildlife Fund (WWF).
Why do we call an elephant an elephant? Why did the narwhal become known as the "unicorn of the sea"? How did the praying mantis help to inspire kung fu in ancient China? And what can the names we give to animals tell us about ourselves as people? In this episode of Nature Breaking, host Seth Larson sits down with bestselling author, conservationist, and WWF board member T.A. Barron to discuss his new book, Naming Nature . Drawing on languages, folklore, mythology, and cultural traditions from around the world, the book explores the fascinating stories behind the names of plants, animals, and landscapes—and what those names reveal about humanity's relationship with the natural world. Tune in to hear how an oak tree near Oxford, England helped inspire T.A.'s passion for writing, how he developed the concept for Naming Nature , and how a run-in with a former NFL quarterback prompted him to reflect on what really matters in life. Links for More Info: T.A. Barron bio Naming Nature Chapters: 0:00 Preview 0:22 Intro 1:29 T.A. Barron on the power of storytelling 4:05 How an Oak Tree near Oxford inspired his writing career 8:27 How T.A.'s mother influenced his career 9:53 What inspired T.A. to write Naming Nature 15:03 How elephants got their name 22:06 How narwhals got their name 26:37 How hummingbirds got their name 29:11 How naming an animal can lead to its conservation 33:04 Meeting NFL quarterback Andrew Luck 36:40 Life advice from T.A. 41:22 Outro
As the United States celebrates the 250 th anniversary of the Declaration of Independence, there's no shortage of reflection about the landscapes, history, and ideals that have shaped this country. For many people, iconic American landscapes might include mountains, forests, or coastlines. But there's another ecosystem—vast, vital, and often overlooked—that's quietly disappearing: grasslands. You might know grasslands by other names: prairies, plains, or savannas. Regardless of the name, grasslands matter more than you might think. They filter and supply clean water, store carbon, sustain rural communities and economies, and support iconic wildlife like bison, black-footed ferrets, and birds. But roughly 70% of America's grasslands have already been lost. And even worse, not enough people seem to notice: A recent WWF survey found that nearly half of Americans are unfamiliar with grasslands. So why are grasslands disappearing—and what can be done to protect what's left? In this episode of Nature Breaking, host Seth Larson sits down with Martha Kauffman, WWF's Vice President for the Great Plains, to break down the science, history, and future of one of America's most important ecosystems. Links for More Info: Martha Kauffman bio WWF Grasslands Survey Grasslanders Campaign TAKE ACTION: The Indian Buffalo Management Act Chapters: 00:00 Teaser 00:35 Intro 02:22 Martha's passion for grasslands 05:41 Why should grasslands matter to all of us? 10:33 Current status of US grasslands 13:47 How to keep grasslands intact 24:23 Role of Indigenous Communities 26:26 Martha reflects on 20 years at WWF 28:44 Conserving US grasslands for the next 250 years 30:31 Outro
*Bonus Episode Today's episode is a feed swap courtesy of Reframing Rural, an award-winning documentary show that explores the people, history, and culture of rural America. The episode, "From Sand to Soil," was included in Season 4 of Reframing Rural, which focused on the challenges that farm and ranch families face as they pass their operations from one generation to the next. Today you'll hear about the Bruski family, a ranching family in Montana that made a bold decision to rethink how their land is managed as part of their succession process. They did so with support from WWF's Ranch Systems and Viability Planning (RSVP) program, which helps support ranchers in meeting their sustainable management goals while strengthening the long-term viability of their operations. You don't need to be a farmer or rancher to connect with this story. It's about family, change, and building something better for the future. Our thanks to Reframing Rural for sharing it with us. Links for More Info: Reframing Rural WWF's RSVP Program
Last winter you probably heard about the lack of snow in the western US, and how that might impact everything from ski resorts to farmlands and freshwater supplies. News coverage of this drought most-often invokes impacts on the Colorado River. But there's another system—the Rio Grande—that's facing just as much pressure. Stretching from Colorado to the Gulf of Mexico, the Rio Grande – or the Rio Bravo as it's known in Mexico – supports millions of people, vast acres of farmland, and diverse ecosystems that support an array of wildlife. But the river has lost roughly 85% of its historic flows due to overuse and a years-long megadrought. And this summer could bring the worst conditions yet thanks to the lack of snowpack in the mountains that feed the river. In this episode of Nature Breaking, we explore why the Rio Grande is running dry—and what that means for communities, wildlife, and the future of water in the region. Host Seth Larson is joined by Enrique Prunes, WWF's Rio Grande Manager and Freshwater Lead Specialist, to break down the crisis and explain what needs to change to secure a brighter future for the river. Links for More Info: Enrique Prunes bio WWF's Rio Grande page WWF's Water Scarcity page Take Action: Pledge to be a Steward for Water Chapters: 0:00 Preview 0:24 Intro 1:35 Rio Grande/Rio Bravo 101 4:32 Why the Colorado River gets more attention 6:12 Current state of the Rio Grande 9:25 What's causing the river to dry out? 14:24 How to balance agriculture w/ river health 18:05 US & Mexico sharing water resources 21:22 Solutions to restore the Rio Grande 26:47 What gives Enrique hope for the river? 31:25 Outro
Seafood is one of the most important food systems on the planet—supporting livelihoods, feeding communities, and fueling a global industry. But it's also under growing pressure. Overfishing, climate change, and illegal fishing are putting many marine ecosystems at risk. So how can we meet global demand for seafood without pushing our oceans past their limits? And what role should companies play in building healthier, more resilient oceans? In this episode of Nature Breaking, host Seth Larson speaks with Dr. Sarah Glaser, head of the Blue Foods program and Oceans Futures platform at WWF, and Andrew Russell, Global Marine Sustainability Lead at Mars. They discuss the challenges—and opportunities—of making seafood more sustainable. And they explore how a long ‑ standing partnership between WWF and Mars is working to improve sourcing practices, increase transparency across complex supply chains, and support healthier fisheries over the long term. Links for More Info: Dr. Sarah Glaser bio Andrew Russell bio Mars & WWF – Protecting Ocean Ecosystems Chile Fisheries Improvement Project (FIP) Chapters: 0:00 Preview 0:32 Intro 2:09 Defining "sustainable seafood" 6:02 Are we too late to save certain fish stocks? 8:37 How Mars got involved with sustainable seafood 12:14 How WWF and Mars are working together 16:14 Driving change for the whole seafood industry 20:04 What do best practices actually look like on a fishing vessel? 24:24 Blue finance – funding change at scale 31:58 What single change would have the biggest impact on ocean health? 35:51 Outro
NOTE: This episode was originally released in July 2025. Once nearly wiped out, the plains bison, or buffalo, as they are often called by Native Americans, are returning to the Great Plains — and with them, a powerful story of cultural renewal, ecological restoration, and Indigenous leadership. In this episode of Nature Breaking, WWF's Heather Dawn Thompson (a citizen of the Cheyenne River Sioux Tribe) shares how Native Nations are leading efforts to restore buffalo populations, reclaim food sovereignty, and heal the land. From spiritual connections to practical conservation, this interview explores how buffalo are more than just wildlife — they are relatives, providers, and symbols of resilience. Links for More Info: Heather Dawn Thompson bio Tribal Buffalo Lifeways Collaboration WWF's Plains Bison page Chapters: 0:00 Preview 1:13 Intro 2:57 Heather Dawn's background and role at WWF 8:45 History of buffalo and connection with Native Nations 11:19 Role of Heather Dawn's family in conserving buffalo 13:44 What's it like to see a buffalo in real life? 15:18 Buffalo harvest story 16:47 Connection between buffalo and healthy grasslands 21:05 Buffalo and food sovereignty for Native Nations 24:07 Tribal Buffalo Lifeways Collaboration 29:20 Biggest challenges to buffalo restoration
Are you feeling stressed, scattered, or mentally drained? Science suggests a surprisingly simple way to feel better: spending time in nature. In this episode of Nature Breaking, we explore the growing body of psychological research showing how time spent outdoors improves focus, mood, and overall mental health. Host Seth Larson is joined by Dr. Dennis Stolle, Executive Lead Psychologist for Applied Psychology at the American Psychological Association (APA), to break down what's actually happening in our brains when we step into outside—and why even small doses of nature can make a real difference. It's an important reminder that when we take care of nature, nature takes care of us. This episode was produced as part of a collaboration between WWF and APA in recognition of Mental Health Awareness Month. Links for More Info: Dr. Dennis Stolle bio American Psychological Association WWF – Mental Health & Nature page Chapters: 0:00 Preview 0:33 Intro 2:07 History of research into nature and mental health 5:09 What happens in our brains when we're outside? 9:21 How time in nature improves happiness 13:19 How too much time indoors or on screens hurts our mental health 16:43 Tips for boosting mental health through nature 20:41 We need nature, and nature needs us 23:08 Outro
When you think of endangered species, chances are the giant panda comes to mind. With their black ‑ and ‑ white coats, bamboo obsession, and internet ‑ famous antics, pandas are among the most beloved animals on Earth—and they're also one of conservation's most hopeful success stories. In this episode of Nature Breaking, we're diving into the surprisingly weird and wonderful world of giant pandas with Colby Loucks, Vice President and Deputy Lead of WWF's Wildlife Program. Together, we unpack what makes pandas so unique—from their "fake thumb" and bamboo ‑ only diet to their solitary lifestyles and playful personalities. But this isn't just about adorable panda videos. We also talk about how decades of conservation work helped giant pandas rebound from the brink of extinction, why they were reclassified from endangered to vulnerable, and what their recovery teaches us about protecting other species. Along the way, Colby shares firsthand stories from the field—including what it's really like trying (and failing) to spot a panda in the wild. Links for More Info: Colby Loucks bio WWF Giant Panda page Chapters: 0:00 Preview 0:24 Intro 2:00 Giant Pandas 101 4:56 Why do pandas play? 7:56 How giant pandas became a conservation success story 12:28 Colby's story about tracking a panda in the wild 15:37 Outro
*Bonus Episode* What does it really mean to invest in nature—and why does it matter? In this special crossover episode of Nature Breaking and The Pew Charitable Trusts' After The Fact podcast, WWF's Seth Larson and Pew's Giuliana Pence explore the growing field of nature finance. Joined by experts from both organizations, they tackle a big question: how much does it cost to protect nature, and where does that money come from? You'll hear from Matthew Cranford of WWF and Shubash Lohani of Pew as they explain why the world needs roughly $1.2 trillion per year by 2030 to halt biodiversity loss—and why current funding falls short. They also break down innovative financing tools like Project Finance for Permanence, debt ‑ for ‑ nature swaps, and market-based models that are helping fund and secure long ‑ term protection for forests, oceans, and wildlife. From supporting Indigenous ‑ led conservation to restoring degraded landscapes, this episode shows why conservation isn't just a cost—it's an investment in healthy ecosystems, resilient communities, and a stable global economy that can also yield financial returns, in addition to nature benefits. If you've ever wondered how conservation actually gets funded, this episode offers a clear, accessible look at what happens when nature gets the investment it deserves. Links for More Info: Matthew Cranford bio Shubash Lohani bio Pew's After The Fact podcast WWF's Nature Finance & Investment strategy Enduring Earth Chapters: 0:00 Intro – Welcome to a special crossover episode with Pew & WWF 1:29 Today's topic: nature finance 3:46 How much does it cost to save nature? 6:28 What does that money pay for? 12:17 What is "nature finance" and how does it work? 16:33 WWF's Nature Finance & Investment strategy 22:07 Project Finance for Permanence (PFP) & the Enduring Earth coalition 26:07 PFP results for nature and people 29:34 Connecting funders with high-quality projects 32:18 Quick Pitch: Why should funders invest in nature? 35:10 Matthew and Shubash reflect on each other's work 37:09 Seth and Giuliana's final thoughts
This week on Nature Breaking, we're teaming up with conservationist and content creator Maya Higa to kick off WWF's annual Give an Hour for Earth campaign. Maya is a Twitch streamer and YouTuber whose online community contributed tens of thousands of hours to our campaign last year. Host Seth Larson interviews Maya about her journey from growing up on a farm to becoming a zookeeper, falconer, livestreamer, and founder of Alveus Sanctuary – a wildlife rehabilitation facility. She explains how digital platforms can be powerful tools for environmental education, what she's learned about inspiring young audiences, and why she believes small, everyday actions—done by many—can drive massive change. Maya and Seth also break down their top recommendations for this year's Give an Hour for Earth activities, from simple trash cleanups to thoughtful grocery shopping, wildlife rehabilitation volunteering, and even livestream fundraising for conservation. Whether you're looking for hands ‑ on ways to help the planet or a dose of hope in the face of big environmental challenges, this episode is full of inspiration. Links for More Info: TAKE ACTION: Give an Hour for Earth Maya Higa Alveus Sanctuary Maya's trash cleanup vlog Chapters: 0:00 Preview 0:35 Intro 2:21 Maya's origin story 7:26 Maya's Tiny Mic video series and "hiding the broccoli" 9:54 The Alveus Sanctuary's mission 11:37 Give an Hour for Earth: Maya's trash cleanup experience 14:35 How small actions make a big difference 15:35 Maya and Seth's Top 3 Actions for Earth 22:16 Outro
Good news is hard to come by in the conservation world—but this week, we have some to share. A new report from WWF ‑ Mexico shows that the endangered migratory eastern monarch butterfly is showing promising signs of recovery, with monarchs occupying 7.24 acres of forest in their wintering grounds in Mexico—up from 4.42 acres last year. That's a 64% increase. In this episode of Nature Breaking, we revisit conversations with two monarch experts—Eduardo Rendón ‑ Salinas of WWF ‑ Mexico and Court Whelan of Natural Habitat Adventures—to explain why this rebound matters, how monarch populations are measured, and what challenges still lie ahead. From the butterfly's amazing multi ‑ generational migration that spans thousands of miles to the threats posed by habitat loss, pesticides, and climate change, this episode dives into one of the most extraordinary natural phenomena on Earth. If you're looking for a rare bit of optimism—and a reminder of why these butterflies inspire wonder across North America—this episode is for you. Links for More Info: Report: Monarch butterfly population increases by 64% Monarch Milkweed Finder Chapters: 0:00 Preview 0:23 Intro & New Report Findings 2:10 The epic migration of monarchs (spring to late summer) 3:41 The epic migration of monarchs (late summer to winter) 6:00 How do we monitor and estimate monarch populations? 7:40 Threats facing monarchs 10:42 Why should we care about monarchs? 12:07 Outro
Right now we're at the height of awards season, when artists across a variety of disciplines get awarded for the best achievements in their respective industries. In the spirit of that season, we decided to hand out some awards of our own this week. This episode features the first-ever Nature Breaking Awards. It's just like your favorite awards show, but for conservation instead of music or movies. Co-hosts Seth Larson and Hayley Lawton will run through fun categories like "Best Ecosystem Soundtrack" and "Wildest Wardrobe," discuss the nominees, and hand out some (largely arbitrary) awards. Because after all, we're all winners when it comes to saving the planet. Subscribe to WWF's YouTube page Find Nature Breaking on Apple Podcasts & Spotify Chapters: 0:00 Preview 0:19 Intro 1:33 Explaining the Nature Breaking Awards 3:05 Standout Support Species 5:03 Outstanding Wildlife Effects 6:38 Best Ecosystem Soundtrack 8:52 Wildest Wardrobe 10:08 Outstanding Ecosystem 11:37 Reactions to the winners 12:58 Outro
Finance has a critical role to play in achieving conservation goals. Simply put, saving an ecosystem, or a species, isn't free. Those efforts require lots of scientific research and analysis, tools, infrastructure, and staff. WWF has been at the forefront of a variety of innovative ways to finance those efforts – from Project Finance for Permanence initiatives, to debt for nature swaps, and more. Today we're going to talk about another approach that's gaining steam: impact investing. Impact investing is all about making investments with the goal of advancing social or environmental outcomes – not about maximizing financial returns. Joining Nature Breaking today to explain how it works is Isabelle Foster, WWF's Senior Impact Investing Specialist. Isabelle is part of WWF Impact, our impact investing venture. And she's also a podcast host, having recently launched a limited-series show called Catalyzing Climate Conversations. Her new show is a partnership with the Aspen Institute's Aspen Network of Development Entrepreneurs (ANDE). Stay tuned to hear from Isabelle about how impact investing works, why WWF is investing in companies like EatCloud—whose software platform is helping grocery stores and other businesses divert food from the landfill and instead support local communities—and how these investments advance conservation outcomes on the ground. Links for More Info: Isabelle Foster bio WWF Impact PODCAST: Catalyzing Climate Conversations CHAPTERS: 0:00 Preview 0:30 Intro 1:56 What is impact investing? 5:20 How can impact investing help the planet? 8:02 WWF's approach to impact investing 13:34 Example of success: EatCloud 21:45 Podcast plug for Catalyzing Climate Conversations 27:39 Outro
Did you know that extreme weather disasters in the U.S. are now causing more than 20 billion ‑ dollar events every year, leaving a growing share of those losses uninsured? As climate change accelerates—and as ecosystems like wetlands and forests are destroyed and degraded—the insurance protection gap is widening, putting households, businesses, and entire communities at rising financial risk. In this episode of Nature Breaking, you'll hear from David Kuhn, WWF's Director for Adaptation and Resilience Partnerships and a contributor to a new WWF report on the insurance crisis. David explains what's driving the surge in uninsured losses, why premiums are skyrocketing, and how climate ‑ driven disasters are undermining the stability of the US insurance system. He also breaks down how nature loss is stripping communities of their "first line of defense" against floods, storms, and heat—and why restoring ecosystems may be one of the most cost ‑ effective ways to strengthen resilience and shore up the insurance system. As David shares, there's reason for hope in spite of these alarming trends. With smart policies, better risk modeling, and investments that treat nature as essential infrastructure, we can reduce damages, lower costs, and build a safer, more resilient future. Links for More Info: David Kuhn bio REPORT: Tackling the Insurance Protection Gap Op-Ed: Nature is a powerful ally against fires and floods (LA Times) Chapters: 0:00 Teaser 0:31 Intro 1:56 Explaining the insurance protection gap 6:47 Insurance becoming an unsustainable business model 10:23 Practical impacts of insurance gap on consumers 15:23 Role of nature loss in the insurance crisis 19:16 How nature can help mitigate the insurance crisis 21:32 Recommendations for policymakers, insurers, companies, etc. 25:50 Reasons for hope 30:00 Outro
Note: This episode originally aired in October 2023. Snow leopards are among the hardest animals to find in the wild, both because of how rare they are, and because their coats are adapted to provide camouflage that makes them hard to see against the rugged mountain landscape they call home. With an estimated 4,000-6,500 snow leopards remaining in the wild, conservationists have been working in snow leopard range countries across Asia to build a more stable future for these big cats. And recently, Bhutan reported some good news: the population of snow leopards in that country has increased by nearly 40% since 2016. In this episode, you'll hear from Dechen Dorji, Senior Director for Asia on WWF's Wildlife Conservation team. He talks about the many characteristics that make snow leopards unique (5:07), the threats that have caused snow leopard populations to decline (13:01), and what we can learn from Bhutan's recent success to help snow leopards thrive across all 12 range countries they call home (17:52). Links for More Info: WWF Snow Leopard page Press Release: Bhutan National Snow Leopard Survey Dechen Dorji bio
Did you know that 75% of the infrastructure the world will use in 2050 hasn't been built yet? That means the choices we make today—about roads, bridges, railways, ports, and power systems—will shape the future of both human development and the natural world. In this episode of Nature Breaking, WWF's Ryan Bartlett, Director for Climate Resilience and Risk Management, explains how we can build the infrastructure we need without destroying the ecosystems we rely on for critical benefits, including resilience to worsening weather extremes. From habitat fragmentation to increased flooding, poorly planned infrastructure can unintentionally cause huge environmental and social problems. But with the right planning tools, safeguards, and nature-based solutions that treat nature as infrastructure, we can chart a very different path forward. Links for More Info: Ryan Bartlett bio WWF Sustainable Infrastructure page Sustainable Infrastructure Program in Asia Greening Transportation Infrastructure Development (GRID) Chapters: 0:00 Preview 0:26 Intro 1:38 Challenges and opportunities with infrastructure development 4:37 Unintended consequences from poorly planned infrastructure 8:05 Best practices to balance infrastructure with nature & climate concerns 10:58 Solutions for infrastructure bisecting wildlife habitat 15:20 Asia as a key region for sustainable infrastructure 18:30 Sustainable Infrastructure Program in Asia (SIPA) 28:53 Lessons learned from SIPA 31:07 Greening Transportation Infrastructure Development (GRID) program 34:32 What does success look like for advancing sustainable infrastructure development? 37:39 Outro
As 2025 comes to a close, we're looking back at the 10 biggest conservation wins of the 21st century (so far). We'll revisit iconic successes like the Paris Agreement on climate, the rebound of wild tigers and giant pandas, and the creation of the Amazon Region Protected Areas Program, the largest tropical forest conservation initiative on Earth. Plus, we'll celebrate grassroots efforts like Earth Hour and the return of bison to Native lands—proof that progress is happening at every level. If you care about wildlife, climate, and sustainability, this episode will give you hope and inspiration for the future. Links: Donate to support WWF's conservation mission Chapters: 0:00 Preview 0:33 Intro 1:36 Rules of the Countdown 4:31 High Seas Treaty 5:57 Global Biodiversity Framework 7:06 Bison Restoration 9:27 Giant Pandas No Longer Endangered 10:43 The Paris Agreement on Climate Change 11:32 Global Response to the Poaching Crisis 12:55 Rebound of Wild Tigers 16:06 Earth Hour Launches 17:03 Creation of the Amazon Region Protected Areas (ARPA) Program 19:55 Environmentalism Goes Mainstream
Note: This episode originally ran on October 1, 2024. If you'd like to support WWF for Giving Tuesday, visit wwf.help/tuesday . Global food production is a key driver behind both climate change and the loss of species and ecosystems. In fact, it's responsible for roughly one-third of global greenhouse gas emissions and over two-thirds of global habitat and biodiversity losses. That's because unsustainable food production too often lead to the destruction of forests, grasslands, and other ecosystems in order to produce more food. So how do we create a more sustainable food system? Joining the show today is Dr. Jason Clay, Executive Director of WWF's Markets Institute. Jason has decades of experience working with companies to find innovative ways to make their supply chains more sustainable, and today he'll be explaining his latest initiative: Codex Planetarius . In short, Codex Planetarius aims to establish global environmental standards to limit the harm caused by the production of globally traded food. The idea draws inspiration from Codex Alimentarius, the international code of health and safety standards for food established in the mid-20 th century. It makes sense: If the world can adopt standards to protect human health and safety, why can't we do the same for the health and safety of the planet? In this interview, Jason explains how his career journey evolved from human rights to conservation (with help from the Grateful Dead and Ben & Jerry's along the way), and how Codex Planetarius could establish new global norms for food production that help us feed the world without destroying it. Links for More Info: Jason Clay bio Codex Planetarius homepage WEB STORY: Codex Planetarius : Increasing Global Food Sustainability and Resilience Chapters: 0:00 Programming note 1:22 Intro 3:10 Jason's background 5:14 Working with the Grateful Dead and Ben & Jerry's to save the rainforest 10:14 How the global food trade works 16:17 Codex Planetarius: global standards for sustainable food production 25:09 Paying for Codex Planetarius 30:57 How to implement the plan 41:52 Outro
What happens when nature's cleanup crew disappears? In this episode of Nature Breaking, host Seth Larson talks with Professor Eyal Frank, an environmental economist at the University of Chicago, about his groundbreaking research on the near-extinction of vultures in India—and the devastating ripple effects on human health. Frank explains: Why vultures are critical for ecosystems and public health How a common painkiller triggered a collapse in vulture populations Why that collapse may have caused 500,000 additional human deaths What this teaches us about the hidden costs of biodiversity loss This is a fascinating—and sobering—look at how species we often overlook play vital roles in our lives. Tune in to learn why protecting wildlife isn't just about saving nature—it's about saving ourselves. Listen now and subscribe for more episodes on the connections between people and the planet. Links for More Info: Eyal Frank bio Study: The Near Extinction of Indian Vultures Led to the Death of a Half Million People Shocked Podcast Ep. 3: Vultures WWF web story: Vultures as Nature's Influencers Chapters: 0:00 Wild Guess trivia 0:32 Intro 2:16 Eyal Frank's background 4:40 Comparing attribution science in climate change v. biodiversity loss 6:27 Why are vultures important? 9:06 How Eyal learned about vulture loss in India 11:02 What happened to vultures in India? 15:50 How did vulture loss contribute to human deaths? 26:47 What were the actual causes of human deaths? 32:02 How many people died due to loss of vultures? 37:36 Lessons for policymakers and the general public 42:03 What's next for Eyal Frank? 45:02 Outro
At COP30 in Brazil, one of the most ambitious climate finance initiatives ever conceived is set to launch: the Tropical Forest Forever Facility (TFFF). This bold plan aims to flip the economics of deforestation by paying countries to keep their forests standing—rather than rewarding them for cutting them down. In this episode of Nature Breaking, WWF's Andrew Deutz joins host Seth Larson to break down how the TFFF works, why Brazil's $1 billion commitment is a game-changer, and what makes this model so innovative. From leveraging private finance to guaranteeing benefits for Indigenous Peoples and local communities, the TFFF could reshape global forest conservation—and climate finance as we know it. Tune in to learn why COP30 is the "make-or-break" moment for the TFFF, how the facility plans to mobilize $125 billion in capital, and what this means for tropical forest countries and the fight against climate change. Links for More Info: Andrew Deutz bio Op-Ed: Finance has long failed forests - now it may save them Press Release: WWF calls for investments in the TFFF following Brazil's catalytic announcement Chapters: 0:00 Wild Guess trivia question 0:43 Intro 2:07 What is the TFFF? 4:22 TFFF development process 6:11 Benefits for Indigenous Peoples 10:11 COP30 expectations and next steps 14:12 How would the TFFF work in practice? 19:01 Brazil's leadership 21:57 What's in it for the private sector? 26:02 Response to TFFF critiques 31:23 One thing that everyone should know about the TFFF 33:04 Outro
