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Published by Gideon Kotkowski
A podcast diving into the stories behind some of the world's everyday equestrians. Horse People weaves a narrative journey about entrepreneurs, professionals, and riders alike, and the stories about the lives they’ve built.
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Steve Thomas is a retired oral and maxillofacial surgeon and now the honorary huntsman for the Santa Fe Hunt in Temecula. A Missouri farm kid who rode western and coon hunted with his grandfather, he found fox hunting by accident when a Kansas neighbor turned out to be a master who'd ridden across his property for thirty years. One ride in a pickup and he was hooked. Twenty-five years of staffing later he's chaired the MFHA's Hound Show and Performance Trial Committee, hunted hounds across the US, Canada, England, Ireland and New Zealand, and turns seventy next year still called young for the sport. This is his first season with Santa Fe Hounds. What we get into: How he fell into it: a Kansas neighbor, a pickup ride, and an instant hook. Why hounds come first: breeding to your country, biddability, and a summer teaching the puppies (Milo included) to come back to the horn. The misconceptions: no guns, not a blood sport, failed coyote control, all about the chase. Hound shows versus performance trials, and what a guest huntsman does at Belle Meade. Making Santa Fe Hounds a destination hunt, and keeping an aging sport alive. Steve has hunted on three continents, but the thing that lights him up is a puppy learning where his invisible line is. He explains why he'd pick hounds over horses every time, and how a sport most people never try is as addicting as golf. There's a story about losing count of the jumps in New Zealand, a mid-hunt reprimand, and a real walkthrough for anyone wondering how you actually start. Subscribe and follow Horse People for more cross-discipline content and stories!
Jim Seilsopour, the most consistent guest of the pod, and resident fox hunter, just got back from three weeks in Israel, so this one starts on the beach at Caesarea and wanders everywhere from there.. We use all of that as a runway into thoroughbreds, off-track aftercare, the new racing league picking a fight with the Triple Crown, and what we want to build with Horse People next year. Five things we get into: The new team-based racing league, started by the former Liberty Media exec behind F1's resurgence, and why splitting the sport away from the Triple Crown could hurt everyone. Jim's Israel riding: Arabians that stayed sound over rock and road, four-hour beach rides in and out of the Mediterranean, Druze horsemen who could flat-out ride, and a 12-year-old phenom who reminded Jim of himself at that age. Off-track thoroughbreds getting second lives in the hunt field, and why we both think the thoroughbred is still the most capable horse alive even as modern eventing leans warmblood and dressage-heavy. Keeping horses at home versus boarding them, and the connection Jim says he never appreciated until he was feeding twice a day and catching the small things before they became big ones. Bloodlines, live and unscripted, as we pull up Subic Boy, a new thoroughbred of the Santa Fe hunt on Equibase and trace him back through Bernardini and Seattle Slew to Secretariat If you have ever wondered what happens to a racehorse after the track, whether a Silicon Valley playbook can be dropped onto a 150-year-old sport, or just what it feels like to gallop an Arabian along the coast where Herod built his city, this is the conversation. Two horse people talking the way horse people actually talk, following the thread wherever it goes, from a Maryland statehouse to a monastery on Mount Carmel to a cattle ranch where a horse that was running at Santa Anita three months ago is now chasing hounds. Follow the show: @horsepeoplepodcast Subscribe and follow Horse People for more cross-discipline content and stories.
Jim Seilsopour joins Horse People as official co-host in this episode, marking the show's shift from a guest interview podcast into something bigger: a mission to attempt every discipline in the world. Jim is a lifelong horseman with deep roots in fox hunting as a member of Santa Fe Hounds, plus a background spanning polo, ranch work, and riding across the globe from Iran to Mongolia. He and Gideon have spent the last several months riding together, and this episode makes it official. The new format. More episodes a month, as many weekly catch-up between Gideon and Jim as possible, and a rotating focus on trying new disciplines with real coaches and guests, starting with cross country schooling. Cross-discipline riding builds better horsemen. Jim and Gideon trade stories from polo, fox hunting, and ranch work in Oregon and Iran, arguing that riding across disciplines, not mastering just one, is what separates a horseman from a rider. The Donna Brothers detour. Gideon recaps a call with the longtime NBC Sports Kentucky Derby analyst and former jockey, pulling a line that becomes a theme for the episode: the best stories come from getting people out of their head and into their heart. Wild stories from the saddle. Counting coup on feral dogs in Iran, getting bucked into a barbed wire fence in New Mexico, getting lifted clean out of the saddle by a champion Kazakh wrestler mid-gallop. What's coming next. One-day event combining dressage, show jumping, and cross country, a possible trip to Israel to ride with the Druze, and the idea of a Horse People "punch card" for trying every discipline. By the end, it's clear this isn't a rebrand so much as a reveal of what the show was always building toward. If you've ever wondered what it takes to actually try every discipline in the horse world, or just want two horsemen talking honestly about what makes this life worth it, start here.
Donna Brothers didn't just grow up around horses, she grew up as the daughter of one of the first licensed female jockeys in the United States. From learning to ride before she could remember to becoming one of the winningest female jockeys of the late 80s and 90s, Donna's path was never a straight line. She spent eleven years in the saddle before trading in her silks for a microphone, joining NBC Sports in 2000 and covering everything from the Kentucky Derby to dressage at the World Equestrian Games. After 25 years as one of horse racing's most recognizable on-track voices, Donna called her final Preakness Stakes in 2025 and retired on her own terms. How Donna's mother became one of the first six licensed female jockeys in the US in 1968, and how a workers' comp calculation literally launched a family legacy The story behind her decision to retire: why she left at the top, and what it felt like to say "riders up" one last time on NBC The art of the post-race interview, how to keep a winning jockey in their heart instead of their head, and why she never writes out questions The Mind That Bird Kentucky Derby win, Calvin Burrell's raw emotion, and the Southwest New Mexico thread that connects Sunland Park to the Triple Crown What she thinks horse racing media gets right, what it gets wrong, and her honest advice on building a content-driven podcast Donna Brothers has been in the sport long enough to have ridden with Mike Smith as a kid in El Paso, interviewed Jose Ortiz seconds after he beat his own brother in a Kentucky Derby photo finish, and watched an entire generation of young women grow up wanting to do what she did. This conversation covers what 40 years in horse racing actually looks like from the inside, and why she's finally okay stepping out of the spotlight. @donnabrothers | Subscribe and follow Horse People for more cross-discipline content and stories.
Randy Sarf is an entrepreneur, lifelong horse racing fan, and co-owner of LSU Stables. He's been going to the track since he was five years old, claimed his first horse at 18 with his bar mitzvah money, and has since built a portfolio that includes Hildebrandt's (a nearly 100-year-old ice cream company), and the Horse Whisperer Network, a media venture aimed at changing how fans experience horse racing. He's also the host of the Horse Whisperer and Sons Podcast alongside his sons Zack and Jordan. Key Topics Discussed: How Randy claimed his first horse at 18, kicked off a lifelong passion with a 50-to-1 stakes win with Quiet Ruler, and eventually went all in on ownership through LSU Stables after a health scare pushed him to rethink his career His bold argument that horse racing media needs to center jockeys as the athletes and stars of the sport, not horses or pedigrees, comparing jockeys like Irad Ortiz Jr. and Jose Ortiz to NBA players and ranking his top jockeys by "audibles" The story behind the Horse Whisperer Network and Randy's plan to compete with FanDuel, NYRA, and Fox by producing high-quality race day coverage only on the days people actually watch, with top-tier on-air talent How Randy sponsored jockey breeches across all three legs of the 2024 Triple Crown, turning a marketing bet into a Citi Field partnership with the New York Mets and a growth engine for Hildebrandt's What it takes to spot, buy, and develop a stakes-caliber horse like Farbridge, and the economics of horse ownership when you're guaranteed to lose money 80% of the time Why You Should Listen: Randy Sarf has been in horse racing longer than most people have been alive, and he's not shy about telling you exactly what's broken and how he'd fix it. From sneaking into the winner's circle as a kid to sponsoring his way across the Triple Crown and landing an ice cream deal at Citi Field, this conversation is part masterclass in racing entrepreneurship, part blueprint for what horse racing media could look like if someone with real skin in the game got behind the mic. Whether you're a seasoned bettor or you've never been to the track, Randy's energy and stories will make you want to go. Find Randy and the Horse Whisperer Podcast: @thehorsewhispererpodcast on Instagram | @randysarf on Instagram _______ Subscribe and follow Horse People for more cross-discipline content and stories.
Orchid Bertelsen spent the last 20 years building a career that took her from a law firm in DC to the Gucci sales floor, through digital marketing at Nestle, and eventually into private equity, where she now helps beauty brands grow profitably. A first-generation Taiwanese American who grew up without a safety net, Orchid learned early that the path forward meant working harder than everyone else and getting close to the money. After 30 years away from horses, she recently returned to the saddle at a historic equestrian club 10 minutes from her home in Grosse Pointe, Michigan, and what started as a Christmas gift of six lessons has since taken over her entire personality. FIVE KEY INSIGHTS: Finding your way back: Orchid rode from 10 to 14, competed on the B circuit in Illinois and Wisconsin, then stepped away for nearly 30 years. Her return started with a walk past the Grosse Pointe Equestrian Center with her kid in a stroller and one question: "what if?" Horses as a forcing function for presence: Managing an oversensitive 17.3-hand horse named Bo has a way of demanding you show up fully. For someone always attached to her phone, barn time is the one place she's not. Building content with a system: Through Orchid in the Saddle, she applies her marketing background to create content for returning riders. Batch film on barn days, script with ChatGPT, edit ruthlessly in CapCut to 30 seconds or less, and let the data tell you what to make next. The gap the equestrian industry is missing: There's a disconnect between who brands design for and who's actually buying. From boot calf widths to men's sizing to grooming bags, the middle market for quality products made for real people at real price points is wide open. Immigrant grit and the cost of an obsession: All three voices in this conversation are first-generation Americans, and the thread connecting growing up without a safety net, building careers close to revenue, and developing a full-blown horse obsession is very real and very relatable. Orchid Bertelsen is proof that the horse world can pull you back in no matter how long you've been gone, and that returning to the barn at 43 with a half-lease, a TikTok account, and a marketing brain is its own kind of superpower. This conversation covers everything from building a content strategy on a barn budget to the very real gap in equestrian products for adult amateurs, and why the brands that figure that out first are going to win big. If you've ever thought about coming back to horses, or wondered whether your outside career could actually make you better in the saddle, this episode is for you. Follow Orchid: @orchidinthesaddle on TikTok and Instagram Subscribe and follow Horse People for more cross-discipline content and stories.
Susan Friedland is a former middle school English teacher turned equestrian author based outside Chicago, Illinois. She traded the classroom for the page and has since written four books, including her latest, Marguerite, Misty, and Me , a deep dive into the life of beloved children's author Marguerite Henry. A lifelong horse-obsessed kid who grew up borrowing horses in Wayne, Illinois, Susan eventually found her way to fox hunting, polo lessons, and the wild pony swim at Chincoteague Island, all while building a writing career that blends her love of horses, history, and storytelling. What we talked about: The real story behind Misty of Chincoteague : wild pony swims, saltwater cowboys, and the tiny Virginia island that inspired one of the most beloved horse books of all time How Marguerite Henry went from a city woman with no horse experience to the author of millions of copies across multiple languages, including a Newbery Medal winner What it actually takes to write a book about a beloved figure and why Susan says it's "not for the faint of heart" The hero's journey hiding inside every great horse story, and why that's probably why these books still hit the way they do Why traditional publishers keep passing on horse books, and why Susan (and the numbers) think they're wrong Susan's story is proof that the path to your dream career doesn't have to be a straight line. It can look like a fox hunting trail through the California hills, a trip to a Virginia island, and an attic full of letters written to a pony. If you've ever felt the pull of a horse book as a kid, this one will take you right back. Follow Susan on Instagram: @saddleseekshorses Subscribe and follow @horsepeoplepodcast for more cross-discipline content and stories.
This episode features Danielle Henson, Sport Communications Manager at the U.S. Equestrian Federation, equestrian, Louisville native, and the person behind one of the most genuinely useful newsletters in the horse industry: CLICK HERE She talks about what it actually takes to build a career in the horse world when you didn't grow up with industry connections, how social media in equestrian sport has transformed over the last decade, and why the best content always comes back to one thing — the horse. Key topics we discussed: Growing up 10 minutes from Churchill Downs and finding horses through 4-H and a little Arabian barn called Stonehurst Riding Club The LinkedIn newsletter she started to help people find jobs in the horse world — and how it helped someone land a role at USEF How social media has evolved from hashtags and Snapchat global stories to full video production departments Why horse-forward, emotional content outperforms everything else Her advice for breaking into the equestrian industry without a head start Social Media Links: LinkedIn: Danielle Henson (search + follow her newsletter while you're there) Horse People Podcast: Instagram: @horsepeoplepodcast Subscribe to Horse People for more cross discipline content and stories.
This episode features Chloe Carabasi, a working actress, model, and social media creator who also happens to be an equestrian, former college polo player, and total horse nerd in the best way. Joining us as co-host is former guest Jim Seilsopour. Chloe shares her unique path from Pennsylvania hunter/jumper barns to doubling for Zendaya in major commercials, and talks about finding joy and community through horses, how equestrian skills have helped her stand out in Hollywood, and what it really takes to ride on camera at a full gallop in a ball gown. Key topics we discussed: How polo shaped Chloe’s equestrian journey from Pennsylvania to Texas to Los Angeles Balancing creative ambition with competitive riding (and the budget battles that come with it) The behind-the-scenes of doubling Zendaya in a high-stakes perfume commercial Why learning new disciplines makes you a better horseperson and actor Finding joy and play in a sport that often takes itself too seriously Social Media Links: Instagram: @chloecarabasi TikTok: @chloecarabasi Horse People Podcast: Instagram: @horsepeoplepodcast Subscribe to Horse People wherever you listen to podcasts. And if you liked Chloe’s episode, share it with a friend who thinks horses and Hollywood don’t mix. They’re wrong
Gideon sits down with Pierce Dargan, CEO of Equine MediRecord , local Irish councillor, and deputy mayor, to talk about what it takes to digitize equine welfare compliance in a pen and paper world, how COVID flipped adoption overnight, and where AI can actually make horses safer. Key topics discussed: Why Pierce ran for local politics, and what it means to shape real decisions like roads, schools, and community life. The early grind of building Equine MediRecord, including two years of approvals and stakeholder buy in before anyone could ditch the paper book. The unsexy truth of software: bugs, doubt, product fit anxiety, and the first moment someone actually paid. How COVID forced even the biggest holdouts online, and why that timing helped push equine compliance tech into new countries fast. Where AI can help next, from early lameness detection to colic alerts, plus why better data helps racing earn trust. Bonus: Pierce’s first syndicate horse, Arthurian Fame, won the Microsoft Cup, then went on to run at Royal Ascot, which is the kind of sentence that only a few get to say aloud. Social media links for the guest: LinkedIn: Pierce Dargan Instagram: @equine.medirecord Subscribe to Horse People Podcast on Spotify or Apple Podcasts so you do not miss the next conversation. If you work anywhere near a barn office or a racing office, send this episode to the person still guarding the paper binder like it is a family heirloom.
Michael Iavarone’s done what most horse people only dream about, he’s won the Kentucky Derby. He’s been in this game at the highest level, from Big Brown taking him to the presipice of racing to many G1 wins, but he didn’t grow up in it. He came from a working-class family, started out getting crushed at the betting windows, and somehow figured out how to buy the right horses at the right time. This one’s full of wild stories, buying million-dollar horses days before a race, flying around the world to race in Hong Kong and Dubai, and the highs and heartbreaks that come with it. But what stuck with me most is how much Michael still loves the game. Even after all the pressure, all the wins, all the money spent, he’s still out there watching morning works like it’s the best part of his day. Key Topics we discussed: Why Michael only buys horses that have already raced, and how that’s helped him win big The story behind Big Brown and how it felt to win two legs of the Triple Crown What it’s like to wire a million dollars for a horse just days before the Breeders’ Cup Why elite horses have to be mentally tough, not just talented How horse racing pulled him back in after he stepped away Follow Michael on Instagram: @michael.iavarone Subscribe and follow Horse People Podcast for more cross discipline content and stories from equestrians all around the world. @horsepeoplepodcast
This episode is with Marissa Wells, who just became a 10-goaler in arena polo, a dream she's had since childhood. We talk about what that moment felt like, the years of consistency it took to get there, and what comes next. Marissa is great, a good friend and my first ever guest!! We get into everything from $800 horses to bodybuilding prep to what kind of horses are actually best for arena. Follow Marissa on[ Instagram ] and [ Tik Tok ] Key topics we discussed: The moment Marissa found out she hit 10 goals and what it meant after a lifetime of dreaming about it. Why consistency matters more than talent at the top levels of polo. Her surprising take on training horses for arena versus grass. How bodybuilding and polo have started to overlap in her life—and why she could never do arena on prep. What it means to be a role model now and the advice she gives to the next generation of young girls in polo.
This episode with Jim is great, he's a one of a kind story teller with a one of a kind story and there's so much about this episode that will leave you nodding your head and thinking about the horses that changed your life. Jim shares stories that feel more like scenes from a novel: escaping the Iranian revolution, chasing foxes in a scarlet hunt coat, and riding reindeer with native people in the Mongolian wilderness. From Tehran to Norco to Patagonia, horses have been the throughline in his life. We talk about how deep that bond runs, what it means to ride with feeling, and why he still whispers to his mares before bed. Key topics: Growing up between Iran and the US with horses always at the center His father's escape from revolutionary Iran on horseback with Kurdish tribals Building a new life in California and returning to horses through foxhunting Riding adventures across Mongolia, Patagonia, and beyond What it means to be a sensitive rider and why he always chooses mares Follow us on Instagram @horsepeoplepodcast and hit the follow button on Spotify to make sure you don't miss the next one!
Intro: This episode's a little different. I was at this years Breeders’ Cup. One of the biggest races in the world!! Big shoutout to the media relations team for letting me be around the barns at Del Mar. I just was walking around, casually met the folks who make the sport run every day, and had some quick, honest conversations. These are the people who muck stalls at 4:30 a.m., ride babies before the sun comes up, and know every twitch and snort of the horses they care for. It made me think about what this podcast has become. At the core of it all is the same question: why do we love horses the way we do? Key topics we discussed in 5 bullet points: Eddie Figueroa talks about staying calm in the starting gate and yelling at jockeys when he needs to Lisa Conway shares how grooming horses is like being a mechanic with a lot more emotion Raul Alejandro explains how exercise riders have to know their horses and also have a mental stopwatch Got to talk to Steve Asmussen, who grew up in a racing family and still believes it all comes down to love of the horse What it feels like to be back behind the barns, hearing stories from the real heartbeat of horse racing SUBSCRIBE for more cross discipline content and stories about the people behind the horse industry.
This one is personal. I got to ride with Gianna Aycock and Colby Coltrain during the Mongol Derby, and by the first night in training camp they basically adopted me. These two became my Derby older brother and sister, gear gurus, morale squad, and a big reason I made it to the finish line. In this episode, we finally sat down to unpack their whole journey, how Gianna went from riding anything she could as a kid in New Mexico to riding 12 horses a day prepping for the Derby, and how Colby, the ultimate jack-of-all-trades, went from college baseball to welding fences to racing ponies across Mongolia. They're some of my favorite humans, and this conversation is everything I love about horses and horse people, real talk, good stories, and a lot of heart. We get into the nitty gritty of how they prepped for the world’s toughest horse race, what nearly broke them (and what didn’t), and why Gianna’s doing it again in 2026. Key topics we discussed: The backstory: how Gianna first fell into horses and how Colby got pulled into the world alongside her Gearing up for the Derby—what equipment they optimized, what they regretted, and the art of ultra‑light packing The emotional and physical highs and lows during the race: illness, navigation challenges, horse draws, and how they stuck together Lessons from the trail: reading terrain, trusting horses, managing scarcity, and the power of small acts of kindness How the Derby changed them: in gratitude, relationship to food, presence, mindset—and why Gianna is doing it again in 2026
This episode is with Ross Colbert, lifelong horseman, investment banker, polo junkie, and 70-year-old finisher of the Mongol Derby. And not just any finisher. Ross crossed the line dead last. But what happened in those 10 days is the stuff you don’t hear about in the press releases. He got lost in the mountains, had his horse chased by dogs, was thrown, walked solo for miles, slept alone by a river, and still managed to roll into camp with his horse sound and his head high. We talk about the years he spent dreaming of Mongolia, what it took to prep, what gear saved his ass (literally), and how he avoided the saddle sores that plagued most of the field. Ross also shares what it felt like to come home, how the Derby rewired his perspective on business, resilience, and what he’s still capable of. It’s one of the most honest and human accounts of the Derby you’ll hear. Key topics we discussed in 5 bullet points: Ross’s early involvement with horses, growing up on a farm, riding, polo, and how that shaped his relationship with horses and risk. How the idea of doing the Mongol Derby was planted from meeting his wife, her research on Genghis Khan and the Silk Road, eloping in Mongolia, seeing the Derby, and holding that dream over the years. The training and preparation: building endurance, lots of saddle time, attending a Derby boot camp, gear, avoiding saddle sores, etc. The race itself: checkpoints missed, stone bruised horse, getting thrown, losing tack, walking sections, getting lost in high terrain, nights alone, mindset through setbacks. The aftermath: finishing last but finishing strong, what came home with him beyond the race (resilience, optimism, what he now knows about himself and what he’s capable of), reflections on business, horses, and what’s next. If you liked this episode, hit subscribe so you don’t miss the next wild Derby story or horse‑person journey. And if you feel moved, share it with someone who needs a boost of grit or has ever wondered what’s possible when you keep going. Follow @horsepeoplepodcast for more cross discipline stories and content.
Intro: Madeleine Bunbury knew what she wanted early on, and it wasn’t what anyone else expected. After bombing her high school exams and getting kicked out, she found her way to a classical art school in Florence where she trained to paint portraits, then as soon as she could started painting horses instead. In this episode, we talk about how she went from couch-surfing in exchange for paintings to traveling the world with a homemade easel and a dream. She paints every horse from life, often life-size, and always with the same goal: to capture something deeper than a photo ever could. Key topics we discussed in 5 bullet points: The very non-linear path from failed science student to classically-trained artist living out of a suitcase and painting horses for a living. What “site size” painting means and why she never paints from photographs, only from horses standing right next to the canvas. The heartbreak and hilarity of trying to get high-strung sport horses to stand still for hours in the blazing sun. Her mission to document the 18 native British horse breeds before they disappear, starting with a life-size Suffolk Punch on a three-meter canvas. Building the dream: her plans for a studio barn where horses walk in one side and come out the other as art, surrounded by velvet drapes, Persian rugs, and dramatic lighting. Subscribe to the Horse People Podcast for more cross-discipline content. And if you want to follow Madeleine’s adventures across the world, give her a follow: @ bunbury_equine_art Want to learn more about her exhibition in Virginia, here's the link: National Sporting Library and Museum
Intro: Lisa Lazarus is the CEO of the Horse Racing Integrity and Safety Authority (HISA). From NFL negotiations to equestrian rulebooks in Switzerland, Lisa’s career has taken her across sports, continents, and now into the heart of American horse racing reform. We talk about what it means to rebuild trust in an industry that’s often under fire, how to change deeply embedded cultures without losing the soul of the sport, and what it actually takes to reduce fatalities by 37 percent in just three years. Follow @horsepeoplepodcast for more cross-discipline content and stories. Key topics we discussed in 5 bullet points: Lisa’s winding career path from international sports law to leading HISA The real metrics behind reducing equine fatalities and why transparency matters The cultural shift underway in horse racing and why trust is the hardest part Balancing federal oversight with racetrack realities across the U.S. Why bringing younger generations into the sport is non-negotiable Subscribe to Horse People Podcast wherever you listen so you don’t miss the conversations that matter to the future of our industry. And if you’ve got a friend who works at a track, send them this episode. Follow Lisa and HISA updates on their website: https://hisaus.org/
This one’s with Sheryl Sick, the Pacific Northwest Circuit Governor for the USPA and someone I’ve always looked up to in polo. She’s got a tech sales career that funds her weekends chasing the white ball and a story that includes everything from working at a seafood cannery in Alaska to hauling her own horses 10 hours into Canada. She’s proof you can build your own way into this sport, and she’s generous about how she did it. Key topics we got into: How she found polo in college and sold her graduation bike to chase the sport The grooming gig that earned her custom boots and a foot in the door Managing a full-time tech job, a polo circuit, and a herd of horses without losing her mind Her thoughts on growing the game, getting more kids and women in, and why arena polo’s a gateway drug The five Ps - preparation prevents piss poor performance. Hit that subscribe button if you haven’t already. And if you’ve been thinking about getting back into riding or finally trying polo, take Sheryl’s advice and just start showing up. Follow Sheryl on [ Instagram ] Find more about the role at USPA [ here ]
This episode is so good. I sat down with Jutta Putz, a branding consultant and strategist who's carved out a niche helping equestrian businesses and startups go global. From growing up in a tiny Austrian town to building her career in Kentucky’s Thoroughbred heartland, Jutta’s story is one of persistence, clarity, and a deep love for horses. We talk about how she turned that passion into a career, and how you can too. Key topics we discussed in 5 bullet points: Why branding is more than just logos, and how clarity can make or break your horse business The moment Jutta realized the Thoroughbred world was missing a huge opportunity in visibility How wearable tech and AI are reshaping equine health and what’s coming by 2030 Personal branding for jockeys and equestrian professionals: what it really means How to turn your equestrian side hustle into a full-time job with real strategy and intention Bonus: Jutta moved from Austria to Kentucky after mailing out applications to 20 horse farms and receiving a life-changing internship from one hand-written letter. Connect with Jutta on: LinkedIn: https://www.linkedin.com/in/jutta-putz/ Instagram : https://www.instagram.com/juttaputz/?hl=en Website: https://jpbrandplus.com/ Subscribe wherever you get your podcasts. If you’re building something in the horse world or thinking about it, send this episode to someone who needs to hear it.
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 13, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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