Mato just raised pre-seed Read more
Podcast charts
Published by Jill Allen
Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey. Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation. Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice. Tune in weekly. Episodes drop every Thursday!
On the charts
Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.
The Mato Topic Intelligence Platform does not report this podcast as charting in a published category in this snapshot.
From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
"Practices don't necessarily have a staffing problem." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary On this episode of the Hey Docs! Podcast, Jill sits down with Amanda Ketcham as she shares her journey of launching My Mountain Mover, a healthcare outsourcing company that connects remote talent with healthcare practices. Amanda explains the importance of viewing staffing as a capacity issue rather than a staffing problem, the benefits of delegation and outsourcing, and how to build a strong culture with remote teams. Jill and Amanda also address common fears associated with outsourcing, the role of AI in the future of practices, and the importance of choosing reputable outsourcing partners. The conversation concludes with insights on navigating the hiring process and the significance of relational skills in the age of AI. Connect With Our Guest My Mountain Mover - https://mymountainmover.com/ Takeaways Amanda is the founder of My Mountain Mover, which connects remote talent with healthcare practices. The pandemic opened doors for remote staffing solutions in healthcare. Practices often face capacity problems rather than staffing issues. Delegation is crucial for business owners to focus on their strengths. Outsourcing can lead to higher ROI for practices. Building a culture with remote teams is essential for success. Choosing a reputable outsourcing company is vital for compliance and quality. AI will play a significant role in handling administrative tasks in the future. Relational skills will be essential in the age of AI. Chapters 00:00 Introduction 05:19 Why Capacity Matters 10:55 Overcoming Outsourcing Fears 13:55 Delegate and Elevate Framework 20:43 Building Remote Culture 24:36 AI and Remote Staffing Future 27:57 Risks HIPAA and Turnover 32:13 Where to Learn More Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"Listening is not just being silent." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary On this episode of Hey Docs! Podcast, Jill sits down with Daniel “Danny” Bobrow, CEO of AIM Dental Marketing, about why persuasive communication is often misunderstood in dentistry and orthodontics and how teams can improve case acceptance and trust without feeling salesy. Danny shares how his work evolved from dental marketing into training practices on communication, including his Art of First Impressions and the Persuasion Blueprint, built around three sequential steps: caring, connection, and collaboration. He explains concepts like the “care gap,” the illusion of transparency, and why patients decide emotionally then justify logically, offering examples for handling cost questions, improving first-call conversions, and using scripts that convey empathy while guiding calls. They discuss the need for leadership commitment, consistent practice through role play, better listening, and collaboration techniques that build patient ownership and compliance. Connect With Our Guest Danny Bobrow - https://www.dannybobrow.com/ AIM Dental Marketing - https://americandentalmarketing.com/ Takeaways Danny's journey into healthcare marketing began due to family influence. Many doctors lack training in practice management and marketing. Persuasion in healthcare should align with patient care. Emotional communication is key to patient engagement. Building trust is essential for successful patient relationships. Doctors often resist learning about persuasive skills. Commitment from practice owners is crucial for team success. Role-playing can help develop communication skills. Caring must be communicated effectively to bridge the care gap. Commitment and consistency are crucial for team training. Listening involves more than just being silent; it's about engagement. Attuning to your audience enhances persuasive communication. Collaboration empowers patients and fosters ownership in their care. Expert override can hinder effective communication with patients. Good communication transforms transactional interactions into meaningful relationships. Taking time with patients pays dividends in practice success. Chapters 00:00 Introduction 06:16 Why Doctors Resist Persuasion 08:12 Persuasion Without Being Sales-y 11:08 Caring Connection Collaboration 17:53 Phone Call First Impressions 21:49 Role Play and Team Buy In 25:56 Why Change Feels Hard 29:58 Attune To Your Audience 31:30 Coaching Modules And Practice 33:34 TAFI Call Control Script 36:06 Collaboration And Ownership 41:13 Expert Override Pitfalls 42:44 Slow Down And Be Present 44:01 Where To Learn More Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
“It just comes down to trusting each other.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary On this episode of the Hey Docs! Podcast, Jill sits down Drs. Tanner and Sarah Clark of Clark Orthodontics about building two practices as a husband-wife team. They share their path from dental school and military service in Germany to orthodontic residencies, a failed practice purchase in Wisconsin, and launching a North Liberty, Iowa startup in 2012 as well as later acquiring a Muscatine practice in 2014. They discuss working together through trust, dividing roles, staggering schedules, and keeping consistent systems across locations and treatment philosophies to support the team. Tanner and Sarah reflect on their hard seasons, including startup stress, modernizing an acquired paper-chart practice, COVID-era turnover, and learning to let employees go when needed. They advise delegating, involving team members in decisions, and not sacrificing family and health, and note a trend toward fully digital workflows and AI. Connect With Our Guest Clark Orthodontics - https://www.stclarkortho.com/ sarah@stclarkortho.com tanner@stclarkortho.com Takeaways Complete trust in each other's decisions is the biggest advantage of a husband-wife partnership. Splitting roles (clinical vs. admin) and working different days avoids confusion and conflict. There’s no straight line to success. Making slow changes in acquisitions rather than overhauling everything at once helps prevent team burnout and confusion. Using the same systems across locations make multi-location practices seamless for doctors and staff. Letting people go can be hard, but keeping the wrong person too long drags down the whole team. Get the right people on the bus, then in the right seat. Involving your team in decisions helps build ownership and trust. Don’t sacrifice what matters most: family, health and work-life balance are essential in the hard seasons. Chapters 00:00 Introduction 04:33 Military to Ortho Path 06:53 Startup and Second Office 09:51 Partners at Work 13:37 Divide and Conquer 16:01 Standardizing Two Locations 23:29 Hard Seasons and Obstacles 26:47 Systematic Practice Upgrades 28:38 Post Covid Team Turnover 31:15 The Shock of Firing 33:50 Team Seasons and Fit 36:13 Right People Right Seats 38:16 Advice for New Owners 44:30 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
“It’s not always about how are we going to do it, but who.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen presents on the “Who Not How” mindset, urging orthodontic practice owners and managers to stop centering themselves in goal achievement and instead identify the right “whos” (team members, third-party partners, coaches, and tools) to execute. She critiques arbitrary, repetitive goal-setting without plans or resources, and warns against Superman/Superwoman syndrome driven by ego, control, or reluctance to spend. Jill explains the multiplier effect of working with capable people and outlines a hierarchy of business needs—from solid daily operations and systems, to financial stability, market presence and patient experience, innovation and growth, and ultimately freedom. She highlights practical AI “whos,” demonstrating how ChatGPT can rapidly create social media strategy, messaging, and calendars, and how Canva can produce branded templates, bulk posts, and AI avatar videos for tasks like patient instructions. Connect With Our Guest Jill Allen & Associates - https://www.practiceresults.com/ Takeaways Stop asking how and start asking who . The right people get you to your goals faster than any plan. Every successful person has a coach or a "who" helping them level up. Make sure your goals are achievable and backed by a real plan. Superman/Superwoman syndrome is real. Ego and control can keep you stuck. Delegation isn’t a weakness. Trust your team to help you get things done. Building your practice on a solid foundation is essential: daily operations, systems, and the right team members. Give your team members a career path. Your market presence matters. Patients are researching you before they ever walk in the door. ChatGPT can handle social media strategy, SOPs, job ads, blogs, and more in minutes. Canva makes professional, on-brand content creation fast and affordable for any team member. Chapters 00:00 Introduction 05:18 Goal Setting Fallacy 08:07 Superhero Syndrome Mindset 15:44 Multiplier Effect and Picking Whos 20:59 Business Needs Pyramid 26:49 Whos for Ops Finance and Marketing 31:31 Freedom Through Growth 34:55 AI as Your Who 36:45 ChatGPT for Social Media 46:08 Canva Templates and Avatars 52:29 Final Takeaways and Next Steps Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"You have to have a vision, a strategy, and a story." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, host Jill Allen talks with Malcom C. Riley, Director of Orthodontic Clinical Education and Early Career at Align Technology, about the evolving landscape for new orthodontic practice owners. Malcom shares his career path into supporting orthodontists and outlines how rising student debt, increased competition, and today’s “Amazon mindset” consumer behavior are changing practice building. They discuss opportunities for startups to differentiate through digital workflows, virtual consults and care, visualization tools like iTero and Outcome Simulator Pro, and social media storytelling, as well as the growing importance of adult orthodontics amid declining birth rates. Malcom explains what makes an aligner-focused model profitable: intentional operations, ongoing education, and community/mentorship. He also highlights Align’s new practice owner program, including courses, team training, and marketing support. Connect With Our Guest Align Technology - https://www.aligntech.com/ mriley@aligntech.com Takeaways New practice owners face higher costs but also unmatched opportunity to stand out with digital-first workflows. Adults are a huge, underserved growth market for orthodontics. Visualization tools turn treatment into an emotional, easy "yes." Consumers today have an “Amazon mindset” when it comes to choosing a practice. Building a practice that’s aligner-focused from day one can improve efficiency and easier than trying to introduce new technology into an established practice. Virtual care builds convenience and loyalty without extra office visits. Orthodontic treatment is shifting from "one and done" to lifelong, repeat relationships with patients. Different generations need different communication styles and approaches. Success comes down to vision, ongoing education, and community/mentorship. Entrepreneurship can feel lonely — leaning on peers and mentors makes a big difference. Align's New Practice Owner Program offers education, marketing, and clinical support to help new doctors grow. Chapters 00:00 Introduction 03:40 Career Journey to Align 08:07 Align Education Programs 10:11 New Owners and Tech Shift 11:57 Costs Competition and Digital 15:06 Startup Advantage with Digital 18:52 Adult Market Opportunity 22:22 Communicating Across Generations 25:00 Lifelong Ortho Relationships 28:32 Aligner Profitability 34:03 Community Mentorship Mindset 37:44 Digital Workflow Tools 41:06 Virtual Care Connectivity 44:42 Generational Patient Communication 46:44 New Practice Program Pillars 52:10 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
“The real ROI is what you do with the time back.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill talks with Matt Miller from DentalMonitoring about how AI-powered remote monitoring is reshaping orthodontic patient communication, workflow, and scalability for both startups and established practices. Matt shares his 11-year orthodontic industry background and explains how DentalMonitoring improves the patient experience by increasing weekly communication while reducing unnecessary in-office “check” visits, giving time back to patients, teams, and doctors. They discuss why implementing remote monitoring early can help startups build better systems, reduce space and staffing needs, and maintain lower overhead while growing revenue. For established practices, they address common fears around adopting new technology, emphasizing phased rollout, actionable AI-driven alerts, and reallocating recovered chair time toward clinically necessary visits and practice growth. Matt highlights DentalMonitoring’s AI capabilities, FDA validation, Smart STL, and future workflow-streamlining possibilities. Connect With Our Guest DentalMonitoring - https://dentalmonitoring.com/ Takeaways Remote monitoring boosts engagement with more frequent check-ins and fewer in-office visits. Practices are shrinking space while increasing revenue with the same staff/chairs. Remote monitoring frees up chair time for other tasks like marketing and new patients. Startups should adopt remote monitoring from day one. Established practices should expect ~3-6 months of transition when adopting remote monitoring. DentalMonitoring’s AI handles diagnostics, letting practices still control patient messaging. AI won’t replace orthodontists, but those who use well will outcompete those who don’t. Reallocating chair time reduces after-hours “homework” and improves work-life balance. AI-driven workflow will continue to expand. Chapters 00:00 Introduction 04:35 Why Remote Monitoring Matters 11:01 Building Startups with DM 14:11 Scaling Lean Practices 17:24 Time Back and Burnout 19:40 Adopting Tech in Big Practices 21:37 Reallocating Time and ROI 23:09 Virtual Patient Touchpoints 27:15 AI Myths And Reality 31:34 Lifestyle And Future Teams 33:15 AI Predictions Ahead 36:03 How To Contact Matt & DentalMonitoring Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
“Money alone doesn’t work.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen does something a little different and challenges orthodontists and office managers to consider whether their practices are building careers or just providing jobs, noting widespread retention issues and shifting employee expectations across multiple generations. She explains why salary and annual raises alone no longer drive commitment and outlines the need to balance hard motivators like clear, consistent pay structures with soft motivators like recognition, purpose, autonomy, and development. Jill emphasizes creating career ladders for every core role, linking advancement to skills rather than tenure, and proactively having career conversations to help team members visualize a future in orthodontics. She also stresses that culture and psychological safety are critical to performance and retention, citing Google’s Project Aristotle findings on team effectiveness. Connect With Our Guest Jill Allen & Associates - https://www.practiceresults.com/ Takeaways Money alone doesn’t retain employees. Salary and annual raise is an outdated retention model. Growth is the currency of retention. Hard motivators (pay, bonuses) matter, but soft motivators (recognition, autonomy) create emotional buy-in. Pay structures must be consistent and transparent. Bonuses only work fi they’re clear and achievable. Building a visible career ladder for every core role is essential. Ask your team members where they want to grow. Not everyone wants to lead, and that’s okay. Culture is behavior, not policy. Cultivating a supportive culture is essential. Psychological safety drive performance. Chapters 00:00 Introduction 02:37 Why Teams Leave 07:08 What Employees Want Now 12:35 Money Alone Fails 15:21 Hard Motivators 20:20 Soft Motivators 24:59 Build Career Paths 31:22 Career Ladders and Pay Levels 42:02 Culture and Psychological Safety 48:21 Action Steps and Wrap Up Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"You can never have enough cash.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill chats with Chandler Wrightenberry from Live Oak Bank to discuss the intricacies of healthcare lending, particularly focusing on practice purchases and real estate investments. Chandler shares insights from his extensive experience at Live Oak Bank, emphasizing the importance of understanding costs, building a supportive team, and maintaining transparency in banking conversations. They explore the current market conditions, project timelines, and the significance of long-term investments in healthcare real estate. Jill and Chandler also touch on the complexities of construction timelines, the importance of zoning, and the necessity of having the right team when expanding an orthodontic practice. They emphasize the need for realistic expectations regarding project durations and financial preparedness, including cash management strategies. Connect With Our Guest Live Oak Bank - https://www.liveoak.bank/ Chandler’s Phone Number: (828) 337-1374 Takeaways Chandler Wrightenberry has over 12 years of experience in healthcare lending. Live Oak Bank is the largest SBA lender in the country by volume. Building a supportive team is crucial for successful real estate projects. Transparency in financial discussions leads to better outcomes. Interest rates are currently stable and reasonable for borrowing. It's important to have early conversations with lenders about financing. Investing in real estate is a long-term commitment that can yield significant returns. Doctors often experience growth after relocating to new facilities. You should have an expectation of working with a city to get everything finalized in about six months. Ground-up construction typically takes nine to twelve months for planning and an additional 18 to 24 months for completion. Zoning issues can significantly delay project timelines, so it's crucial to ensure proper zoning before purchasing a property. Having a specialized commercial real estate agent is essential for navigating zoning and permits. Expect projects to take longer and be more expensive than initially anticipated. Financial preparedness is key; saving cash and having a safety net is crucial for large projects. A good rule of thumb is to have at least 10% of the project cost in cash reserves. Investing in liquid assets can provide quick access to cash when needed for projects. Chapters 00:00 Introduction 04:35 Market Reality Check 07:16 Costs and Rates Today 11:25 Build Your Project Team 15:04 Be Candid With Lenders 19:21 Realistic Project Timelines 22:23 Remodel vs Ground Up Schedule 23:29 Zoning Pitfalls and Team 26:08 Lease Timing and Overlap 28:03 Cash Reserves and Liquidity 32:00 How to Contact Chandler Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
“We can track everything.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill sits down with Scott Hansen to discuss his journey in the orthodontic field and the creation of LeadSigma, a company focused on improving patient engagement and practice growth through innovative solutions. The discussion highlights the critical importance of managing new patient calls, leveraging AI technology for better patient interaction, and understanding patient attribution to make informed marketing decisions. The conversation emphasizes the need for collaboration between orthodontic practices and marketing agencies to achieve optimal results. Jill and Scott discuss the integration of marketing and operational systems in healthcare practices, emphasizing the importance of a feedback loop to measure marketing investments. They explore the role of AI in enhancing business efficiency, sharing insights on practical applications and the need for cohesive team collaboration. The discussion highlights the potential of technology to transform practices and improve patient engagement, while also addressing the challenges of implementation and the importance of providing value in networking. Connect With Our Guest LeadSigma - https://www.leadsigma.com/ AI Model Training Spreadsheet: https://docs.google.com/spreadsheets/d/1Pb6FFSHbguxIQwCxbC_lSYDUeKYoQhuNi3IU8u-iAjk/edit?usp=sharing Takeaways Scott Hansen went from managing an orthodontic practice to founding LeadSigma. Missed new patient calls represent a significant revenue loss for practices. LeadSigma's AI technology helps practices manage patient calls effectively. Understanding patient attribution is crucial for marketing success. Data-driven decisions empower practices to optimize their marketing strategies. Collaboration between doctors and marketing agencies enhances practice growth. Practices often overlook the importance of follow-up on missed calls. Tracking leads and conversions provides valuable insights for practices. Effective communication is key to converting leads into patients. The integration of marketing and operational systems is crucial for practice success. A feedback loop is essential for measuring marketing investments. Practical tools and systems must be in place for effective AI implementation. Team collaboration is key to leveraging AI effectively. Networking should focus on providing value to be effective. Chapters 00:00 Introduction 04:38 Missed Calls and Lost Revenue 10:14 CoPilot AI Receptionist 13:39 Marketing Attribution and ROI 21:38 Feedback Loop and Accountability 24:55 Using AI Inside LeadSigma 28:54 AI Call Coaching and HIPAA 34:00 Context Engineering Tips 34:29 How to Contact Scott and LeadSigma Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"Don't wait for IT issues to arise." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill interviews Jack Wiley from Legend Networking about the critical role of IT in orthodontic and dental practices. They discuss the importance of maintaining updated technology, especially for established practices, and the risks associated with outdated systems. Jack emphasizes the need for younger doctors to consider technology when acquiring practices and provides insights on building a strong technology foundation for startups. The conversation also touches on the challenges of HIPAA compliance and the necessity of ongoing employee training in cybersecurity. Jill and Jack also discuss the critical aspects of cybersecurity, backup strategies, and the differences between Mac and PC usage in healthcare settings. The discussion also touches on the distinctions between managed services and static IT, highlighting the benefits of a proactive IT strategy. Connect With Our Guest Legend Networking - https://www.legendnt.com/ https://www.cyber.mil/cyber-awareness-challenge Takeaways Jack Wiley works at Legend Networking, a dental-specific IT provider. IT infrastructure is crucial for the growth of practices. Many established practices operate on outdated technology, risking patient data. Younger doctors often overlook technology when acquiring practices. Evaluating the age of computers and network equipment is essential during acquisitions. Startups should prioritize hardwired connections over wireless for reliability. Planning for future growth in technology is vital for new practices. HIPAA compliance is an ongoing challenge for orthodontic practices. Regular technology evaluations can prevent costly upgrades later. Employee training is often the cause of network vulnerabilities. Backups should be incremental and frequent for quick recovery. Macs can be secure but require specific considerations. Proactive IT management prevents costly downtime. Regular checkups on IT systems can reveal vulnerabilities. Chapters 00:00 Introduction 04:55 Aging Hardware Risks 08:31 Acquisition IT Checklist 14:45 Startup Tech Foundation 23:30 Security and HIPAA Basics 26:32 Backups and Access Control 28:15 Mac vs PC in Ortho 31:43 WiFi Segmentation Story 33:35 Managed IT Explained 36:23 How to Contact Legend Networking Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"Being engaged is the best thing you can do." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Adam Braundmeier, the General Counsel of the AAO, discusses his journey into the orthodontic field and the vital role of advocacy in supporting orthodontists. He explains the dual role he plays in managing legal compliance and engaging with members to address regulatory issues. The conversation covers current challenges such as specialty advertising regulations, direct-to-consumer models, and student loan burdens for new orthodontists. Adam emphasizes the importance of member involvement in advocacy efforts and highlights the resources available through the AAO, including legal guidance and support for navigating the complexities of the orthodontic profession. Jill and Adam also explore future trends in technology and patient care, emphasizing the need for orthodontists to maintain clinical discretion amidst rapid advancements. Connect With Our Guest American Association of Orthodontists - https://www2.aaoinfo.org advocacy@aaortho.org Takeaways Adam Braundmeier joined the AAO as General Counsel in 2023. The AAO's advocacy team works closely with orthodontists to address regulatory issues. Member engagement is crucial for effective advocacy efforts. Specialty advertising regulations are a current focus for the AAO. Direct-to-consumer models pose challenges for patient safety in orthodontics. The AAO supports innovation while ensuring quality care remains a priority. Legal guidance is available through the AAO's Legal Resource Center. Staying informed about advocacy efforts is essential for orthodontists. Insurance coding and billing changes are on the horizon. Doctors should stay informed through newsletters and resources. Maintaining clinical discretion is essential in patient care. Legal accuracy must be communicated effectively to be useful. Members should report trends affecting patient safety. Chapters 00:00 Introduction 02:53 Meet Adam Braundmeier 05:04 AAO Advocacy Explained 07:28 Specialty Advertising Fight 09:59 Teledentistry and DTC Risks 13:19 Model Laws and Patient Safety 15:43 Student Loans and Policy 19:16 Member Resources and Legal Center 22:04 New Forms HIPAA and Coding Updates 25:02 Staying Informed and Getting Involved 28:37 Future Focus Tech and AI 29:25 How to Contact AAO Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"Listen to your gut instinct.” Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Dr. Richard Clabaugh shares his journey from being a general dentist to acquiring and running his own orthodontic practice. He discusses the challenges he faced during the transition, including team dynamics, employee turnover, and the importance of leadership. Richard reflects on his growth as a leader and the lessons learned over the past ten years, emphasizing the significance of building a strong team culture and the need for adaptability in the face of change. Dr. Clabaugh also reflects on the significance of purpose beyond profit, encouraging aspiring practice owners to prioritize their values and family time while navigating the complexities of ownership. Connect With Our Guest Dr. Richard Clabaugh - https://clabaughorthodontics.com/ richard@clabaughorthodontics.com Takeaways Richard's journey from general dentistry to orthodontics was driven by a desire for ownership. Acquiring a practice involves navigating complex challenges, including team dynamics. Leadership requires a balance of authority and responsibility. Employee turnover is a common challenge during ownership transitions. Building a strong team culture is essential for practice success. It's important to prioritize team health alongside patient care. Leadership can be lonely, and support from peers is invaluable. Recognizing the value of team members is key to retention. Open communication with staff can help navigate changes effectively. Building genuine relationships within the team enhances collaboration. Core values should be recited regularly to maintain focus. Team members should be involved in the hiring process for better fit. Prioritize family and personal time amidst the demands of practice ownership. Chapters 00:00 Introduction 06:32 Why Choose Acquisition 08:58 Due Diligence Mindset 13:37 Lessons After Purchase 17:30 Leadership Energy On Stage 19:18 Early Ownership Challenges 21:38 Team Turnover Reality 30:52 Hiring the Right Team 35:02 Leading With Humility 39:35 Team Recognition Culture 41:49 Hiring and Letting Go 46:54 Faith and Leadership Reality 48:43 Acquisition Advice 50:26 Meaning Beyond Money 55:40 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"Quality, not quantity, is what matters in reviews." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Gal Borenstein discusses the evolving landscape of trust in branding, particularly in the context of digital interactions. He emphasizes the importance of authenticity, customer experience, and adapting to generational communication changes. Gal provides practical advice for enhancing trust and navigating the complexities of digital marketing, especially for orthodontists. He highlights the need for businesses to focus on quality over quantity in reviews and to create a strong digital footprint that resonates with today's consumers. Connect With Our Guest The Borenstein Group - https://www.borensteingroup.com Takeaways Trust has changed dramatically in branding and advertising. Digital trust is now more important than ever for businesses. Customer experience has evolved, especially post-COVID. Authenticity in reviews is crucial for building trust. Businesses must adapt to generational communication preferences. Quality of reviews matters more than quantity. Creating a strong digital footprint is essential for success. Practices should regularly evaluate their online presence. Engaging with customers authentically can enhance trust. Negative influences can hinder business growth and optimism. Chapters 00:00 Introduction 02:29 Gal’s Background and Branding 04:28 COVID Shift to Digital Trust 10:41 Reviews and Authenticity 16:10 AI Search and Origin Story 23:08 Gen Z Communication and UX 28:34 Trust Killers in Practice 33:34 Practical Steps Inside vs Outside 36:04 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"It's a one stop shop for all your needs." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen and Nathan Hudson discuss the intricacies of starting and managing a practice, focusing on the importance of understanding both clinical and business aspects. They explore the 'Five B's' framework, which includes banker, broker, bean counter, broadcaster, and builder, emphasizing the need for a well-rounded approach to practice management. The discussion also highlights the distinction between tools and toys in equipment purchasing, the significance of budgeting for marketing and branding, and identifying efficiency gaps in practice operations. Nate also touches on various challenges practices face, particularly startups, in navigating equipment choices and emphasizes the need for informed decision-making. C onnect With Our Guest Renew Digital - https://www.renewdigital.com/ Takeaways Nate Hudson has a background in engineering and dental sales. The Five B's framework is essential for practice owners. Understanding the difference between tools and “toys” is crucial. Budgeting effectively can lead to greater success in startups. Efficiency gaps often arise from lack of communication within teams. Training is vital when purchasing new technology. Doctors should focus on their long-term goals when making purchases. Not all equipment needs to be brand new to be effective. Team cohesion is necessary for a successful practice. Efficiency in imaging can significantly impact patient flow. The merger of Renew Digital and Voxel Dental creates a comprehensive service offering. Startups should consider future needs when designing their practices. Choosing the right equipment can save significant costs in the long run. Having multiple specialists can ease the burden of equipment selection. Chapters 00:00 Introduction 02:54 Nathan Hudson’s Background 05:32 The “Five B’s” Framework 11:46 Tools Versus Toys 15:05 Budgeting and Hidden Costs 20:20 Spotting Efficiency Gaps 26:40 Voxel Partnership and Labs 32:58 One Rep or Many Vendors 38:24 How to Contact Renew Digital Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"It's a matter of trusting the people you hire." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen interviews Shawn Rainey, the director of the design department at Blue Frog, about the intricacies of orthodontic practice design and construction. Shawn shares his extensive background in the field, discussing the transition from traditional bidding processes to a more integrated design-build approach. He emphasizes the importance of functionality in design, the need for collaboration among various stakeholders, and the challenges faced when working with equipment specialists. The conversation highlights the significance of having an in-house design team to streamline processes, control budgets, and ultimately create efficient and practical dental practices. Jill and Shawn also delve into hidden costs that can arise during construction projects, highlighting the need for thorough inspections and contingency planning. Connect With Our Guest Blue Frog - https://www.bfrog.net/ Takeaways Shawn Rainey has extensive experience in orthodontic office design and construction. The design-build process offers more control over budget and efficiency. In-house design teams can provide real-time budget estimates. Collaboration among architects, engineers, and contractors is essential. Choosing the right space is critical for startup practices. Design should prioritize workflow and practical use over aesthetics. Equipment specialists may not fully understand the needs of practices. Lost time often occurs on the front end of projects. It's crucial to involve design teams early in the process. Hidden costs can arise from unexpected issues in construction. Contingency planning is essential for any project. Permitting requirements can vary significantly by location. Chapters 00:00 Introduction 05:04 Startup Construction Fears 06:39 Bid-Build vs Design-Build Explained 10:23 Design Build Benefits 16:58 Workflow Over Aesthetics 21:37 Choosing Space and Team 27:34 Equipment Specialist Debate 29:47 Design Team First 33:11 Ego Free Collaboration 34:13 Hidden Costs Exposed 38:17 Lease And Site Surprises 40:24 Permits Zoning Feasibility 45:04 Trust The Build Team 47:45 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"Get comfortable asking for reviews." Connect With Our Sponsors Solventum - https://go.solventum.com/clarity GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Cameron LiButti of Bidview Marketing shares his unique journey from engineering to marketing, emphasizing the importance of market positioning, pricing strategies, and the evolving role of AI in marketing. He discusses how transparency in pricing is becoming crucial for patient engagement and the need for healthcare practices to adapt to competition. The conversation also delves into the significance of operations in marketing success and the future implications of AI on search and marketing strategies. Jill and Cameron also discuss effective strategies for attracting patients to new medical practices, the importance of understanding generational differences in marketing, budgeting for marketing efforts, and the significance of personal branding in healthcare. They emphasize the need for a robust online presence, effective review strategies, and the use of social media to connect with potential patients. Connect With Our Guest Bidview Marketing - https://www.bidviewmarketing.com/ Takeaways Cameron's unique background as an engineer informs his marketing strategies. Transparency in pricing is becoming increasingly important for patient engagement. Understanding your competition is key to developing effective marketing strategies. AI is reshaping the landscape of marketing and search optimization. Businesses should focus on good PR and community involvement to enhance visibility. Traditional SEO practices remain relevant despite the rise of AI. Understanding generational differences is crucial for effective marketing. A robust online presence is essential for new practices. Review strategies should be consistent and well-planned. Investing in quality photography can significantly enhance a practice's brand. Marketing budgets should be tailored to the specific goals of the practice. Data-driven marketing strategies are essential for success. Social media can be a powerful tool for personal branding in healthcare. Humanizing the doctor-patient relationship can improve patient engagement. Chapters 00:00 Introduction 06:20 Pricing Transparency Debate 13:53 Calls and Conversion Systems 15:19 AI Search and SEO Reality 25:09 Personalized AI Results 28:22 Beating Competition Basics 32:52 Reviews Strategy That Works 35:23 Marketing Across Generations 36:47 AI Search And Lead Sources 40:39 Budgeting Marketing Spend 45:07 Paid Ads Market Share Math 48:08 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"It's not just a transaction." Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill sits down with Doug Copple to discuss the evolving landscape of orthodontic partnerships, highlighting trends in the transition market, the structure of partnerships, the buy-in process, and the financial and tax implications involved. He emphasizes the importance of understanding the dynamics of partnerships and the necessity for both parties to act like owners to ensure a successful collaboration. Jill and Doug also go over the complexities of family practice transactions and the importance of aligning treatment philosophies. They also delve into the financing aspects of partnership buy-ins, emphasizing the need for clear communication and understanding between partners to ensure successful collaborations. Connect With Our Guest Bentson Copple Patterson & Associates - https://bcp-advisors.com/ Takeaways Doug has been in the orthodontic industry since 2004. The DSO market has significantly impacted orthodontic practices. Partnerships are becoming more common among younger doctors. Partnership deals can take years to form and require careful planning. The buy-in process typically involves an association period before ownership is transferred. Financial modeling is crucial for understanding partnership dynamics. Both parties must be comfortable with the financial outcomes to avoid resentment. Doctors should consider tax implications in family practice transactions. Effective communication with CPAs is crucial for financial planning. Partnerships require clear agreements on decision-making authority. Understanding treatment philosophies is essential for successful partnerships. Financial transparency is key to avoiding conflicts in partnerships. Chapters 00:00 Introduction 02:01 Doug’s Background and Firm 05:08 Why Partnerships Are Rising 09:10 How Partnerships Are Structured 14:13 Buy In Timeline and Profit Split 22:39 Modeling the Deal on Paper 25:45 Tax and Entity Structure Basics 27:39 Family Transactions Tax Traps 31:17 CPA Communication Gaps 32:29 Partnership Control Rules 35:40 Discretionary Spending Fights 38:34 Treatment Philosophy Clashes 41:15 Financing and Real Estate In The Deal 46:15 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
"You don't fix a $30,000 problem with a discount." Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Kira Woods shares her journey in creating UpTracker, a web-based platform designed to improve inventory management in orthodontic practices. She discusses the importance of understanding both macro and micro aspects of inventory management, the evolution of systems from manual tracking to technology-driven solutions, and the need for customization based on practice size and needs. Kira emphasizes the significance of purchasing habits and the often-overlooked process of verifying vendor invoices as critical components of effective inventory management. The discussion also covers common areas of overspending, particularly in bonding materials and disposables, and offers strategies for startup practices to establish a solid foundation for inventory management. Connect With Our Guest UpTracker - https://www.up-tracker.com/ Takeaways Kira Woods started Uptracker to address inventory management issues. Doctors need to see both macro and micro inventory data. Many practices rely on one staff member for inventory management. Purchasing habits can significantly impact supply spending. Invoice verification can lead to quick returns on investment. Clerical errors in invoices are common and costly. Understanding true costs includes more than just product prices. If you don't check invoices, you're agreeing to whatever they decide to charge you. The right amount to spend right now is crucial for staying on goals. Incentivizing staff can lead to better budgeting outcomes. Bonding materials can be a significant area of overspending. Startups should prioritize visibility in inventory management. The goal isn't less inventory, it's smarter inventory. Chapters 00:00 Introduction 04:58 Why Inventory Gets Ignored 06:21 Macro vs Micro Inventory 08:52 From Sticky Notes to Scanning 15:02 Customizable Inventory Strategy 16:26 Purchasing Habits and Spend 24:23 Verifying Vendor Invoices 29:57 Real Time Budgeting Basics 32:56 Staff Incentives And Culture 34:29 Common Spend Leak Examples 37:50 Startup Inventory Playbook 41:34 Cross Training And Controls 44:40 UpTracker Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
“It’s a business killer.” Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec - https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen interviews Dr. Anthony Bonavoglia, an orthodontist and founder of SmileSuite, about the evolution of patient communication in orthodontics. They discuss the importance of managing new patient inquiries effectively, adapting to modern communication preferences, and the role of automation and bots in enhancing patient experiences. Anthony shares insights on how SmileSuite has streamlined the new patient call process and the significance of providing a human touch in patient interactions. They dive into the importance of human interaction in patient communications, the evolution of call handling in dental practices, and the impact of technology on patient satisfaction and practice efficiency. The discussion also covers innovative strategies for improving new patient acquisition and the overall growth of orthodontic practices. Connect With Our Guest SmileSuite - https://getsmilesuite.com/ Takeaways Dr. Anthony Bonavoglia is an orthodontist with 20 years of experience. SmileSuite focuses on handling new patient phone calls for practices. The importance of quickly converting leads into appointments is vital. Many practices struggle with managing patient inquiries effectively. Patients prefer various communication methods, including text and online forms. Automation can enhance efficiency but should not replace human interaction. Understanding generational communication preferences is essential. Creating a positive first impression is crucial for patient retention. Data shows a significant increase in patient bookings with effective call handling. Practices can benefit from outsourcing call management to improve efficiency. Patient satisfaction is directly linked to how calls are handled. Asking about additional needs during calls can increase patient bookings. Virtual consultations can qualify patients without taking up doctor time. Chapters 00:00 Introduction 01:35 Anthony Background and SmileSuite 04:18 Missed Calls = Lost Patients 06:19 From Contact to Contract 08:31 Speed to Lead Systems 11:48 Generational Communication Shifts 15:08 Call Scripts and Consistency 21:49 Automation Bots and Human Touch 24:11 AI Assisted Humans 26:47 Conversion Lift Data 30:47 Triage Beats Voicemail 32:59 Referral Slip Save 34:34 Call Tips That Convert 37:15 Contact Info Episode Credits: Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
AI is replacing Google as the first stop for orthodontic patient research, and most practice websites are invisible to it. In this episode of Hey Docs!, host Jill Allen sits down with Mary Kay Miller, Owner and CEO of Kaleidoscope AI™, and Jeff Slater, VP of Operations, to unpack what's changing, why traditional SEO alone no longer protects your practice, and how the new KAL™ AI Growth System helps orthodontists get recommended by ChatGPT, Google AI Overviews, Perplexity, and Gemini. Kaleidoscope AI™ is launching KAL™ at the AAO Annual Session in Orlando, May 1 to 3, 2026. Stop by BOOTH #1115 to scan the QR code and request a free AI Visibility Audit. WHAT YOU'LL LEARN Why showing up in AI results today does not mean you are safe tomorrow (the "false security" problem) The shift from rankings to recommendations and what that means for orthodontic marketing A quick AI readiness self-check any practice can run in 10 minutes What AI engines actually look for: content depth, trust signals, structured authority, review data Why the average orthodontic practice scores below 40 out of 100 on AI visibility How KAL™ audits, optimizes, and monitors your practice across AI search platforms Why early movers in any market will lock out competitors who wait KEY QUOTE "Early adopters will have a decided advantage." — Mary Kay Miller, Kaleidoscope AI™ ABOUT THE GUESTS Mary Kay Miller is Owner and CEO of Kaleidoscope AI™, the digital marketing agency widely credited with introducing SEO to the orthodontic industry nearly two decades ago. She leads the development of KAL™, the AI Growth System purpose-built for orthodontic and dental practices. Jeff Slater is VP of Operations at Kaleidoscope AI™, where he leads client services and the rollout of KAL™ across the orthodontic industry. CONNECT WITH KALEIDOSCOPE AI™ Website: https://kaldental.ai Free AI Visibility Audit: https://kaldental.ai/audit RESOURCES MENTIONED - The AI Referral Shift (blog): [https://kaldental.ai/ai-rreferral-shift-orthodontists-2026/] - KAL AI Visibility Guide (free download): [https://kaldental.ai/ai-visibility-guide/] CHAPTERS 00:00 Introduction 02:20 A new AI audit coming to AAO 2026 05:48 From rankings to recommendations 08:54 Quick AI readiness self-check 12:32 Website content and trust signals 16:22 Showing up now isn't enough 23:18 What AI looks for next 27:01 Review data and trust 29:00 Authority and site structure 31:28 The KAL™ Audit System 38:44 SEO vs. AI visibility 43:00 Startup advantage and speed 44:35 How to contact Kaleidoscope A™ and request a KAL™ audit SPONSORS GreyFinch: https://greyfinch.com/jillallen/ A-Dec: https://www.a-dec.com/orthodontics SmileSuite: https://getsmilesuite.com/ EPISODE CREDITS Hosted by Jill Allen Produced by Jordann Killion Audio Engineering by Garrett Lucero Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com . If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 18, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.
Pairs with
Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.