Stop Scrolling, Start Scaling® Podcast

What if all that educational content you're creating is actually preventing your audience from buying? You've been told that social media content needs to provide value, but somewhere along the way, value started to mean education and you might be left wondering why your audience isn't converting. In this episode, Emma challenges the idea that teaching is the most valuable thing your content can do. You'll learn why a content strategy that relies on education can train your audience to see you as a free resource, not a solution. You'll also learn the difference between creating content that informs and content that creates desire, builds trust, demonstrates expertise, and shows your audience why your product or service is exactly what they've been looking for. Listen in as Emma explains: Why educational content isn't always the most valuable content How constant teaching can position your brand as a resource, not a solution Why emotional storytelling inspires more action than logical explanations And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

What if your marketing efforts aren't the reason your sales are slowing down? When leads are down, revenue is slipping, or conversions aren't happening, it's easy to assume your marketing strategy needs an overhaul. But more content, more followers, and more ad spend won't necessarily fix the real problem. In this episode, Emma breaks down the four places your marketing and sales funnel might be losing potential customers, and how to identify what's actually holding you back. From visibility and messaging problems to weak offers and missed sales opportunities, you'll learn why understanding the entire customer journey is essential before making another marketing change. You'll also learn how specific messaging can make your content more compelling, why increasing website traffic won't solve a conversion problem, and how stronger sales processes and consistent follow-ups can turn existing leads into paying customers. Listen in as Emma explains: How to identify where your marketing and sales funnel is breaking down Why more visibility won't fix messaging that doesn't resonate Why your sales process and follow-ups matter just as much as marketing And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

It's possible that the idea of having a content calendar could sound limiting to your creativity, but what if it's actually the very thing giving you MORE freedom? Posting when you feel inspired often sounds ideal. You grab your phone, share exactly what's on your mind, and create something that feels timely and authentic. But building an entire content strategy around those moments of inspiration can quickly backfire. In this episode, Emma challenges the idea that your best content needs to be created and published in real time. You'll learn why relying on inspiration puts unnecessary pressure on content creation, how a strategic content calendar can actually create more space for spontaneous ideas, and why your audience likely needs more information than whatever you naturally feel inspired to discuss. The goal isn't to eliminate in-the-moment content, it's to stop depending on it. Listen in as Emma explains: Why posting in the moment is harder to sustain than it seems How a content calendar can actually create more creative freedom How to balance strategic planning with spontaneous content creation And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Q4 could be your product brand's biggest revenue quarter, but only if your marketing is ready for it. Between holiday gifting, Black Friday, Cyber Monday, and increased buying intent, product brands have a massive opportunity to drive sales during the final months of the year. But to make the most of it, you need to do more than just post your products. In this episode, Emma breaks down four Q4 marketing strategies designed specifically for product-based businesses. You'll learn why your offer calendar needs to come before your content calendar, how to market products around specific recipients and occasions, and why your proven bestsellers deserve even more attention during your highest-stakes selling season. You'll also learn how gifting can introduce your products to an entirely new audience. These strategies will help you simplify buying decisions, maximize existing demand, and turn holiday shoppers and gift recipients into customers who keep coming back. Listen in as Emma explains: Why your Q4 offer calendar should come before your content calendar How recipient-focused messaging can make holiday purchasing decisions easier Why proven bestsellers deserve your biggest push And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media : Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Q4 is not just for the product brands. While Black Friday deals, holiday gifting, and product promotions tend to dominate the conversation this time of year, service providers have just as much opportunity to generate new business during Q4. You may just need a different strategy. In this episode, Emma breaks down four Q4 marketing strategies specifically designed for service providers. You'll learn how to sell the results your prospects want in Q1 before the new year arrives, create content for people who keep saying they'll "deal with it next year," and turn an entire year of client work into powerful proof. You'll also learn why discounting your services might not be the best way to create urgency during Black Friday and Cyber Monday. If you're a service provider looking for better end-of-year strategies, these will help you turn Q4 into an opportunity to fill your 2027 pipeline. Listen in as Emma explains: How to sell Q1 results before January hits Why procrastination can help you make the most of Q4 content Why marketing your capacity is better than discounting your services And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

If there's one constant with social media, it's that it's always changing. And some of the biggest updates in October 2026 could completely change how your audience moves from content to conversion. In this month's marketing updates, Emma breaks down five platform changes worth paying attention to as you build your Q4 strategy and look ahead to 2027. Meta is testing major changes to how businesses can use links across Instagram and Facebook, including putting some high-demand features behind a subscription. Meanwhile, YouTube is experimenting with smarter product tagging based on individual viewer behavior. You'll also hear about new data around creator-led Instagram collaborations and why putting a recognizable face behind your brand could become even more important. Finally, LinkedIn is changing its approach to AI-generated content with a new Proofreader tool designed to improve posts without replacing the writer's original voice. From paid platform features to creator-led content and more intentional AI use, these October updates point toward a larger marketing shift to reduce friction and stay relevant. Listen in as Emma explains: How Meta's changing link features could impact social media conversions Why YouTube is personalizing product tags based on viewer behavior How creator-led collaborations are changing the way brands build trust Why LinkedIn is shifting away from AI writing toward AI proofreading And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

If you're creating plenty of content but no one remembers what your brand stands for, more content isn't the answer. Simply showing up and posting doesn't make your marketing memorable. What separates recognizable brands from forgettable ones is a strong point of view: a set of beliefs your audience consistently associates with the way you think and work. In this episode, Emma breaks down how to identify the beliefs already living inside your business and turn them into the foundation of your content strategy. You'll learn why a strong point of view doesn't require controversy, how to connect your beliefs back to your core offer, and why repeating the same ideas is essential for building brand recognition. You'll also learn how to deepen the ideas you already believe in and communicate them across different formats. Listen in as Emma explains: Why more content won't fix a forgettable brand message How to uncover the beliefs that make your brand distinct Why repeating core ideas builds stronger brand recognition And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Your Q4 marketing shouldn't leave your audience wondering what happened to the brand they followed all year. Every holiday season, brands that spent months building a recognizable voice, visual identity, and point of view suddenly replace it all with discounts, urgency, and nonstop promotional content. But it doesn't have to be that way. In this episode, Emma breaks down how to create a Q4 marketing strategy that sells while protecting the brand identity you've spent the year building. You'll learn why brand recognition can become a major advantage during Black Friday and Cyber Monday, how to layer promotions onto your existing messaging (instead of letting discounts become the entire strategy), and why your past marketing data should guide your holiday campaigns. You'll also learn the three questions to ask before launching your next Q4 campaign so your content remains recognizable, relevant, and aligned. Because when everyone else gets louder, consistency might be exactly what helps your brand stand out. Listen in as Emma explains: Why brand consistency stays valuable during noisy Q4 campaigns How to promote holiday offers without abandoning your core messaging Why familiarity helps turn year-round brand recognition into Q4 sales And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Your next great marketing idea might already be sitting in a sales call, customer email, or Slack message. In this episode, we're breaking down why customer conversations are one of your most valuable sources of marketing intelligence, and how to actually use them. You'll learn why specific customer language creates stronger content, how growing companies accidentally fall into generic messaging, and why marketing needs a direct line to sales, customer service, and the broader customer experience. You'll also learn simple ways to build that feedback loop without adding another complicated process to your business. Because instead of guessing what your audience wants to hear, your marketing should reflect what they're already asking, thinking, and saying. Listen in as Emma explains: Why some of the best content ideas come from customer conversations How a disconnected marketing team can lead to generic, ineffective messaging Why customer objections are valuable data for stronger marketing content And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Posting on social media means almost nothing if you're not actually being social. In this episode, Emma reveals why community management is just as valuable as content creation when it comes to turning social media attention into meaningful business opportunities. Through a real Client Case Study, you'll see how a concierge gifting company transformed its existing social presence by focusing on both inbound and outbound engagement. In just four months, strategic community building for this brand generated 30 qualified leads, Instagram Reach growth of 136.4%, a 167.2% increase in profile visits, and nearly 8,000 link clicks directly from social media. You'll also hear why thoughtful engagement needs to stay human, how consistent outreach creates visibility, and why LinkedIn can help B2B brands reach specific decision-makers. Publishing content gets you attention, but what happens after someone engages can make or break brand opportunities. Listen in as Emma explains: Why community management is what turns attention into leads How inbound and outbound engagement serve different growth goals Why consistent human interaction builds stronger long-term relationships And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You'll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year's spreadsheet. Listen in as Emma explains: How business goals should shape your 2027 social media budget Why last year's marketing gaps reveal next year's resource needs Why scaling social media requires budgeting beyond your posts And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

The fear of being cringe just might be holding your brand back. In this episode, Emma breaks down the difference between marketing that feels forced and the kind of discomfort that simply comes from putting yourself out there. You'll learn why copying trends, borrowing another creator's personality, or trying too hard to appear relevant can weaken your brand. Your content should feel like a natural extension of you and your business. This episode also explores why authenticity does not mean sacrificing professionalism. Luxury, polished, and established brands can still show personality. Feeling uncomfortable on camera, posting before everything is perfect, and becoming more visible might feel cringe at first, but may be the very thing you need to do in order to be successful online. If a fear of judgment has kept you from creating and showing up, this episode will help you rethink what being cringe really means. Listen in as Emma explains: The key differences between forced marketing and healthy discomfort Why copying trends can weaken your brand personality and recognition How professionalism and personality can coexist And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

If you wait until November to plan your brands Black Friday / Cyber Monday promotions, you are already behind. In this episode, Emma explains what you need to prioritize in September to create a stronger, calmer, and more profitable Black Friday and Cyber Monday season. You'll learn why your offer needs to be finalized long before content creation begins. The episode also explains how to turn that offer into a cohesive campaign across social media, email marketing, and your website. You'll also learn why September and October are the perfect time to warm up your audience before every major brand starts competing for attention. By focusing on visibility, engagement, and performance data early, you'll know which products and messages deserve the most attention during the sale. Listen in as Emma explains: Why your Black Friday offer needs be finalized before your campaign How to build a cohesive campaign across social, email, and web Why warming your audience up before November can boost sales And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Social media never stops and September 2026 has brought 5 marketing updates you need to have on your radar. In this episode, Emma breaks down the latest platform changes across Meta, YouTube, and Instagram, and explains what each development could mean for your marketing strategy. You'll learn about Meta's new AI subscription packages, YouTube's Amazon affiliate product tagging, and Instagram's move toward larger-screen viewing with its Connected TV push, while YouTube opts to give viewers greater control through customizable prompt-based feeds. You'll also learn about Instagram's new First Draft feature for Reels and how AI-assisted editing could streamline content production. These updates will help you stay ahead as AI, video, and commerce capabilities evolve. Listen in as Emma explains: Why Meta's paid AI tools could shake up marketing workflows How YouTube product tags create stronger affiliate marketing opportunities Why platform discovery is becoming more personalized and search-driven How Instagram's AI editing tools could simplify Reels content creation And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

AI can be a big help, but there are certain pieces that should absolutely stay human. In this episode, Emma breaks down where AI belongs in your marketing strategy and where you should never hand over the reins completely. You'll learn why you shouldn't let AI write and publish social captions unchecked, replace your face with an avatar, fabricate visual proof, or manage meaningful relationships. Each of these shortcuts may sound like time-savers, but they're actually trust-breakers. The episode also explores five powerful ways to use AI more effectively. If you are navigating how to fit AI into your marketing workflow, now's the time to get a better understanding of how it can help you work faster while protecting the human experiences that make your brand worth trusting. Listen in as Emma explains: Which marketing responsibilities need to stay in human hands Why authenticity is still essential for your brand How AI can improve content planning, searchability, and repurposing And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

If your content feels repetitive to you, your audience may finally be starting to remember it. In this episode, Emma explores the Mere Exposure Effect and explains why repeated messaging is one of the most powerful tools in your marketing strategy. You don't need to be constantly searching for new topics, offers, and messages. Familiarity is actually what helps your audience move through the marketing funnel faster. You'll learn why you get tired of your messaging long before your audience does, as well as the questions you need to ask yourself for repurposing your strongest ideas without reposting the exact same content. If content creation constantly feels like starting from scratch, this episode will help you create a more sustainable system while reinforcing your message with your audience. Listen in as Emma explains: Why repeated messaging builds familiarity and stronger buying intent How creator fatigue can make effective content feel boring Why repurposing your strongest messages makes content creation smoother And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

Posting video is no longer enough to make your brand stand out on social media. In this episode, Emma breaks down the three elements that separate forgettable video content from videos that earn attention. You'll learn why the opening seconds of every video matter, how stronger hooks can grab attention, and why watch time should influence the way you structure your content. Emma also explains how forward momentum, open loops, visual changes, B-roll, and strategic editing can make sure your message lands. Finally, you'll learn why the strongest videos feel native to social media instead of looking like traditional advertisements. If your videos are getting published but not getting watched, this episode will show you how to give your audience a reason to remember your brand. Listen in as Emma explains: Why forward momentum keeps viewers engaged through your entire video How strategic editing improves watch time and audience retention Why social-first video feels more human and drives stronger connection And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

AI can help you make better marketing decisions, but it should not replace the human creativity behind your brand. In this episode, Emma introduces 95 AI, a custom GPT built from the processes, frameworks, and collective experience behind Ninety Five Media. Rather than using AI as another generic content generator, 95 AI is designed to help you think more strategically about what to do next. The tool follows the same core Ninety Five Media Method used with all in-house clients, starting with your goals before moving into strategy, execution, and data instead of jumping straight into more content. You'll also learn how 95 AI can help you build content calendars, create detailed shot lists, repurpose existing content, and interpret marketing analytics. The episode also explores the difference between generic AI tools and a system trained on specific marketing frameworks and processes. Listen in as Emma explains: Why AI should support human creativity, not replace it How 95 AI turns marketing goals into strategic direction How to streamline content planning, filming, and repurposing with AI And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

90% of podcasts never make it past episode 20, so what does it take to reach 300? In this episode, Emma celebrates 300 episodes of the Stop Scrolling, Start Scaling Podcast by reflecting on the journey from launching the show in July 2022 to building a growing library of content more than 4 years later. She shares the imperfect beginnings, learning curves, and systems that made consistent publishing possible. She also explores 3 major lessons from creating 300 episodes. You'll learn why a podcast should be treated as its own arm of the business, and why podcasting is a powerful long-term investment in searchability, and brand credibility. If you are considering starting a podcast or wondering whether continuing yours is worth the effort, this episode offers an encouraging look at what becomes possible when you keep showing up. Listen in as Emma explains: Why podcasting requires systems, support, and long-term commitment How consistent recording can dramatically improve your communication skills How long-term podcasting builds credibility for you and your brand And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

If your audience can't find you, how will they ever buy from you? In this episode, Emma shares how Ninety Five Media transformed an established enterprise brand's overlooked social media presence into conversion tidal wave. Although the company had a national reputation, beautiful products, and multiple in-house marketing professionals, no one fully owned its organic social media strategy until Ninety Five Media stepped in. With the help of an agency partner, the brand doubled its Instagram audience, increased reach by 400%, and grew profile visits by 1,800%. With this client case study, you'll also learn why your own brand's awareness must come before conversion, how video helps buyers understand physical products, and why assigning clear ownership to social media can unlock never-before-seen growth even for established brands. Listen in as Emma explains: Why social media ownership is essential for brand growth How conversion metrics create more effective content strategies Why consistent video content accelerates audience discovery And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media