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Published by Little Marketing
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
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Are common marketing mistakes holding your business back? In this episode, we unpack the biggest marketing mistakes we're still seeing small businesses make in 2026 and share practical ways to improve your results without increasing your budget. What you'll learn: Why chasing every new marketing trend can slow your growth How clear positioning helps you stand out from competitors Why consistency beats expecting instant results How to create content that builds trust and drives enquiries The website fundamentals every small business should get right The Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-marketing-mistakes-we-keep-seeing-in-2026 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
AI is transforming marketing, but it's not a replacement for strategy, experience or understanding your customers. In this episode, we explore where AI genuinely helps small businesses, where it falls short and how to use it to strengthen your marketing without losing what makes your business unique. What you'll learn: Where AI can save time and improve your marketing workflow Why positioning and strategy still need human thinking How to use AI without sounding like every other business Why trust and customer relationships can't be automated Practical ways to combine AI with your expertise for better marketing The Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies built for long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-ai-cant-do-for-your-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Got questions about websites, AI, Google Reviews or where to spend your marketing time? In this Q&A episode, we answer some of the most common marketing questions we're hearing from Australian small business owners and share practical advice you can apply straight away. What you'll learn: How often you should update your business website Whether AI is replacing Google and what it means for your marketing Why website traffic doesn't always turn into enquiries How content marketing and Google Reviews build trust Why focusing on a few marketing channels beats trying to be everywhere The Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth. 👉 Read the full article: hhttps://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-questions-answered-website-ai-reviews-content 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Your website is often the first impression potential customers have of your business, but is it helping you win more enquiries or turning people away? In this episode, we explore the five essential elements every small business website should have to build trust, improve conversions and make it easier for customers to choose you. What you'll learn: Why clear messaging matters more than clever headlines How strong calls to action increase enquiries Simple ways to build trust through your website Why easy navigation improves the customer experience How fresh content supports SEO, AI search and long-term growth The Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that drive long-term success. 👉 Read the full article: https://www.youtube.com/watch?v=kovdt5xsyHQ 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
AI search is changing how customers find businesses online. In this episode, we explore what AI search means for Australian small businesses, why discoverability now goes beyond Google and the practical steps you can take to help your business get found in an AI powered world. What you'll learn: Why AI search is changing the customer buying journey How to make your business easier for AI and search engines to understand Why clear positioning is more important than ever The role helpful content plays in AI discoverability Practical ways to improve your online visibility without chasing every trend The Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-ai-search-is-changing-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Positioning is one of the most important foundations of successful marketing, yet it's often overlooked by small business owners. In this episode, we explain why clear positioning helps your business stand out, build trust and attract the right customers, without needing to compete on price or outspend your competitors. What you'll learn: Why positioning is the foundation of effective marketing Four simple questions every business should answer clearly How specialist positioning helps you stand out in crowded markets Why clarity makes your website, content and marketing more effective A practical exercise to identify positioning gaps in your own business The Little Marketing Podcast delivers practical, straightforward marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear positioning and sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-positioning-is-the-foundation-of-successful-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a competitive market. If you're looking for practical advice without the jargon, this episode is for you. What you'll learn: When discounting helps your business and when it can hurt your brand Whether to invest in SEO, Google Ads or both How AI is changing the way customers discover businesses Where to spend a limited marketing budget for the biggest impact Why clear positioning helps you attract more of the right customers The Little Marketing Podcast shares practical, straightforward marketing advice for Australian small business owners. Backed by more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-google-ads-positioning-and-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, visibility and long-term growth. What you'll learn: Why consistency beats intensity in small business marketing How content compounds to build trust and brand awareness Why most businesses stop before their marketing gains momentum Simple ways to create sustainable marketing habits How small actions today can lead to bigger business growth over time The Little Marketing Podcast delivers practical, no-nonsense marketing advice for Australian small business owners. With more than 18 years of experience, we help businesses build clear, sustainable marketing strategies that deliver long-term results. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-the-compound-effect-can-transform-marketing-for-your-australian-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find businesses continues to evolve. From Google and social media to reviews, YouTube and AI-powered search, customers now have more ways than ever to research businesses before making a decision. What you’ll learn in this episode: • What discoverability actually means for small businesses • How the customer buying journey has changed over time • Why relying solely on referrals can limit growth opportunities • The role content, consistency, and trust play in being found online • How AI and changing search behaviour are impacting discoverability Little Marketing helps Australian small business owners improve their visibility, positioning, and marketing strategy. The focus is on practical, sustainable marketing that helps businesses get found, build trust and create more opportunities. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-being-discoverable-matters-more-than-ever 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum. In this episode, we break down the biggest time-wasters for startup businesses from overthinking branding and marketing plans to trying to be on every platform at once and what founders should focus on instead. What you’ll learn in this episode: • Why trying to perfect everything slows startups down • The problem with overcomplicated marketing plans • Why being on every platform usually weakens your marketing • How unclear positioning creates wasted time and confusion • What startups should focus on to build real momentum Little Marketing helps Australian small business owners and startups simplify their marketing and focus on what actually drives growth. The approach is practical, clear, and designed to reduce overwhelm while building consistency and direction. 👉 Read the full article: https://www.littlemarketing.com.au/small_business_marketing_weekly_article/2026/June/need_marketing_management_services_for_your_australian_small_business_without_the_long_term_contract 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you. This episode breaks down how confusion shows up in small business marketing and why it quietly costs more opportunities than most people realise. What you’ll learn in this episode: • Why confused messaging reduces trust and conversions • How trying to do too much creates weaker marketing • The role positioning plays in creating clarity and direction • Why consistency matters more than constant change or new ideas • Simple questions to check if your marketing is clear or confusing Little Marketing helps Australian small business owners simplify their marketing through clearer messaging, stronger positioning and practical strategy. The focus is on removing confusion so businesses can communicate with confidence and attract better customers. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-hidden-cost-of-confused-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-fit customers. We explore why narrowing your focus doesn’t usually reduce opportunities, it often strengthens your marketing and makes your business easier to remember and recommend. What you’ll learn in this episode: • Why broad positioning weakens marketing and increases competition • How specialist businesses build stronger trust with customers • The real reason clarity improves referrals and conversions • Practical ways to identify your niche or point of difference • Why positioning makes content, websites and advertising easier Little Marketing helps Australian small business owners simplify their marketing through clearer positioning, stronger messaging and practical strategy. The focus is on helping businesses stand out in crowded markets without overcomplicating marketing. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-specialists-win-more-customers 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask. From positioning and pricing to websites and startup marketing, this episode focuses on practical advice that actually helps businesses make clearer marketing decisions. What you’ll learn in this episode: • How discounts can impact your brand positioning long term • When startups should begin marketing their business • The real difference between SEO and Google Ads • What to prioritise when your marketing budget is limited • How to identify and communicate your point of difference Little Marketing helps Australian small business owners simplify their marketing and build clearer positioning, stronger visibility, and more consistent communication. The focus is practical strategy that works in the real world. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-positioning-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they need something to choosing your business. We unpack how customers discover, evaluate, and ultimately decide who to buy from and why trust, visibility and positioning play such a critical role along the way. What you’ll learn in this episode: • The real stages of the customer buying journey (need → decision → purchase) • How people actually discover your business: word of mouth, seeing you or finding you • Why trust and social proof are key decision making factors • How positioning influences whether customers choose you or a competitor • Why every touchpoint in your business is part of your marketing Little Marketing helps Australian small business owners simplify their marketing and focus on what actually drives customer decisions. The goal is clarity, consistency and practical strategy that works in the real world. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/customer-buying-journey-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer. As more people use AI tools and voice search, the way customers find businesses is shifting from keywords to questions. And that changes how your marketing needs to work. What you’ll learn in this episode: • The difference between SEO and AEO in simple terms • Why search behaviour is moving from keywords to questions • How to structure your website content for AI and answer engines • Why clarity and simplicity matter more than ever • A practical way to turn customer questions into content Little Marketing is an Australian small business marketing consultancy focused on simplifying marketing and making it actually work. Their approach is clear, practical and built around how real customers search today. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-is-aeo-answer-engine-optimisation-for-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t. What you’ll learn in this episode: • What SEO actually means and how it impacts your visibility on Google • The difference between Google Ads and organic search results • The key factors that influence where your website ranks • Why consistent content plays a big role in long-term results • How to approach SEO in a simple, practical way Little Marketing is an Australian small business marketing consultancy helping business owners simplify their marketing and focus on what actually drives results. Their approach is clear, practical and built for long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-is-seo-how-it-works-for-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works. What you’ll learn in this episode: • Why marketing uncertainty slows down small business growth • The real reason jumping between platforms isn’t working • What the “3 C’s” (certainty, control, convenience) mean in practice • How to stop second guessing your marketing decisions • A simpler way to build confidence and momentum Little Marketing is an Australian small business marketing consultancy helping business owners simplify their marketing and focus on what actually drives results. Through clear strategy and practical advice, they remove the guesswork from marketing. 👉 Read the full article: Why small businesses don't need more marketing ideas 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Is Your Marketing Actually Discoverable? Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable? In this episode, we break down what “discoverable” really means and why it matters more than posting more content or running more ads. What you’ll learn in this episode: • What discoverability actually means for small business marketing • The difference between SEO and Google Ads (in plain English) • Why consistency on social media directly impacts visibility • How often you really need to show up to stay top-of-mind • A simple checklist to test whether your marketing is working Brianna is the host of the Little Marketing Podcast and part of Little Marketing, a leading Australian small business marketing consultancy helping owners simplify and scale their marketing without the overwhelm. Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/is-your-marketing-actually-discoverable Visit Little Marketing: https://littlemarketing.com.au Work with us: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Are you leaving money on the table by only focusing on new clients? In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchpoints you can use from emails to SMS to personal calls and why your current clients are often your hottest leads. Learn practical ways to stay top of mind, add value and turn past customers into repeat buyers. Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
Feeling overwhelmed by social media for your small business? You’re not alone. In this episode, I break down exactly how to make social media work for you, without the stress. We chat about picking the right platforms, creating content that actually connects and why engagement beats follower counts. Simple, practical and completely doable. Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.
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