Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .
This week's Friday replay is with Brittany Smith, and it's one of my favorite conversations about what actually happens between "I started painting again for myself" and "I have a thriving art business." Brittany's path wasn't linear. She turned down a scholarship to SCAD to stay close to family, had a life-altering year in college, once planned to move overseas to teach jewelry-making to women coming out of human trafficking, and ended up instead raising three young kids, one with special needs, before she ever opened an Etsy shop in the summer of 2019. Her first sale, to a total stranger in Texas, arrived damaged because she had no idea how to ship yet. Everyone starts somewhere. We talk about the floral collection she painted in June 2020 that sold out in four minutes, and how that moment gave her the confidence to keep going. We also get into the year she poured everything into growing her Instagram, hit burnout, and pulled back the following year to just focus on the work, which turned out to be her best year yet. That's a pattern I hear from artist after artist, and it never stops being worth repeating. The back half of this one is genuinely useful if you're trying to build income that isn't entirely dependent on your own two hands: prints, curated gallery partnerships with a hired designer, licensing deals (including one with a friend who's become both a collector and an unofficial business mentor), and wholesale. Brittany's advice on starting small with licensing rather than chasing the big-box deal right away is worth sitting with. Her closing advice: give yourself permission to just create without the pressure of a launch calendar, and if you're serious about this, invest in a real website. Etsy is a fine place to start, but your own site is your storefront. Find Brittany on Instagram and at brittanysmithstudio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, I sit down with Ekaterina "Kat" Papova, artist, founder of Create Magazine, and creator of The Art Queens community, to talk about the messy, unglamorous path from making art in your dorm room to running a real business around it. We swap stories about our earliest Instagram days, the websites we obsessed over and rebuilt a dozen times, and the moment we each realized that waiting for the "perfect" setup was just another way of stalling. Kat shares how she built Create Magazine and The Art Queens out of a genuine hell-yes moment, and how she decides which ideas are worth chasing versus which ones just need to sit and simmer. We also get into email lists as a safety net against Instagram's chaos, why bootstrapping before you invest in a fancy rebrand actually pays off, and how knowing your numbers (even the ones that sting) changes what you make and how you price it. Kat's new book with Chronicle Books was about to launch when we recorded this, and she talks about what it took to get there. If you've ever felt paralyzed by a blank Instagram bio or a spreadsheet, this one's for you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week's rewind takes us back to one of my favorite conversations, with watercolor artist, live wedding painter, and podcaster Paige Lindsey. Paige got laid off in March 2020 and turned that gut-punch into Paige Lindsey Design, but the real story starts years earlier, with a BFA program that left her feeling like a failure and a paint-and-sip studio that taught her more about running a business than art school ever did. We get into all of it. The scholarship trip to Italy that gave her the confidence to come home and start over. How markets, workshops, and a wildly successful bridal bouquet giveaway during lockdown built the foundation for the business she runs today, one that now spans commissions, live wedding painting, workshops both online and in person, and her own podcast. Paige is also refreshingly honest about the parts nobody posts about: therapy, an early labor she suspects was brought on by overdoing it, and the ongoing work of unlearning hustle culture now that she's a mom. If you've ever felt like your path has to look tidy to count, or like you need a mentor to show up before you're allowed to start, this one's for you. Paige's advice, plus her plans for teaching other artists how to build corporate and small-business partnerships, might be the nudge you need this Friday. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We're bringing back a favorite from the archives! This week, we're replaying Episode 26, featuring artist Megan Daisy Milner. Even though this conversation originally aired years ago, the insights are just as relevant today. In this episode, Megan shares her journey as an artist, how she expanded her business into textiles and wallpaper, the importance of professional photography in building an art brand, and how she balances motherhood with running a successful creative business. Whether you're discovering this episode for the first time or giving it another listen, we hope you'll find inspiration and practical advice for growing your own art career. Follow Megan's work: • Website: Megan Daisy Milner • Instagram: @megandaisymilner • Explore her collection at The Scouted Studio Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Fan Favorite Friday Replay This week, we're bringing back one of our most-loved conversations with artist and entrepreneur Adam Trest. In this episode of The Art Coaching Club Podcast, I sit down with Mississippi-based artist Adam Trest to explore how he transformed his distinctive, pattern-rich artwork into a thriving creative business that extends far beyond the canvas. Adam shares his journey from traditional fine art and portrait painting to developing a recognizable style that now lives across products, licensing partnerships, fabric collections, tile designs, and more. Along the way, he offers candid insights into building a sustainable art career, growing a loyal audience, and balancing creativity with business strategy. In this conversation, you'll hear about: • How Adam discovered and refined his signature artistic style • His transition from fine art to licensing and product design • Lessons learned from launching a wholesale business and retail storefront • Why email marketing has been one of his most valuable business tools • The role storytelling plays in building a memorable brand • Advice for artists looking to diversify their income and expand beyond original artwork Whether you're interested in licensing, product development, audience building, or simply hearing how another artist has successfully navigated the business side of creativity, this episode is packed with practical insights and inspiration. Enjoy this Fan Favorite Friday replay, and be sure to check out Adam's work on his website and Instagram. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week I'm revisiting my conversation with Catherine Dolaher, founder of CD Arts Management, and honestly it holds up. We talk about what an artist manager actually does day to day, how Catherine went from working with Riley Sheehy to building her own management company, and why the gap left by galleries has created a real need for this kind of behind-the-scenes support. We also get into the in-person sales trend that's quietly moving a lot of work right now, why three great designer relationships can outperform forty, and the one investment Catherine says artists need earlier than they think. If you've ever wondered what it would look like to have someone in your corner who isn't a gallery, this one is worth a revisit. https://www.cdartsmanagement.com/ https://www.instagram.com/catherinedolaher/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Katie Brown grew up in a small town, pursued art in college despite every practical concern, and then spent years taking detours through anxiety and real estate before she found her way back to painting for good. In this conversation, Hayley sits down with the Greenville, South Carolina-based artist to talk about what it actually took to build a thriving creative career. Katie shares how she developed a style that is distinctly hers, how she built a social media presence that opened real doors, and how she landed gallery representation with Well and Wonder, Shane Gallery, and Gregory Irby Gallery. But the more honest part of the conversation is about what happens before all of that. The comparison spiral. The detours. The slow work of staying consistent when nothing feels certain yet. Katie is generous with the hard parts and it makes everything else she's built feel real. If you're in the middle of figuring it out, this one is for you. Follow Katie at @katiebrown_art and find her work at katiebrownart.com Friday Rewind: revisiting one of our favorite conversations from the archive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it actually look like to take your art business seriously on social media? Maddie Grace Maierhofer knows. In this episode, Hayley sits down with the Savannah-based artist whose joyful, colorful work and daily posting habit transformed her creative career in under a year. Maddie went from 40K to over 160K Instagram followers, built consistent monthly sales, and landed a collaboration with SMEG USA along the way. They talk about what posting one reel a day actually did for her business, how she balances commissions and creative energy without burning out, what she does when shows don't go as planned, and how she navigated her first brand partnership. Honest, practical, and full of the kind of specifics you can actually use. If you've been trying to find your rhythm online, this one is worth your Monday morning commute. Follow Maddie at @maddiegraceart Friday Rewind: revisiting one of our favorite conversations from the archive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This Friday Rewind is one of your all-time favorites — and for good reason. In this episode, I sit down with artist Kirsten Williams to talk about what really happens between starting out and selling out collections. We cover finding your style (and why it takes longer than you think), building a sustainable art practice, and learning how to treat your creative work like a real business — without losing the joy of making. Kirsten shares her journey from a 15-year career in marketing to becoming a full-time artist, how years of experimentation led to a breakthrough series, and the behind-the-scenes shifts that helped her work sell out — from email lists and launches to mindset and patience. If you’ve ever felt behind, stuck, or unsure if you’re “doing it right,” this conversation is a powerful reminder that consistency, confidence, and timing matter more than overnight success. Whether you’re discovering this episode for the first time or pressing play again, it’s one worth revisiting. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to Fan Favorite Fridays — a replay series where I reshare the most-loved episodes from The Art Coaching Club podcast, especially for newer listeners or longtime fans who want a meaningful re-listen. This week’s rerun features Meredith Kinney , and it’s one you really loved when it first aired. In this conversation, Meredith shares her journey from a long career in graphic design and branded environments to building a fine art practice rooted in botanicals, pattern, and visual storytelling. We talk about how her background in large-scale design informs her work today — and how she’s thoughtfully expanding her art beyond the canvas into wallpaper, pattern, and product collaborations. In this episode, we cover: How Meredith blended graphic design, fine art, and mixed media into a cohesive style The creative experimentation that led her to her current body of work Marketing art without feeling “salesy” Using Instagram and email in a way that feels authentic and sustainable Thinking long-term about art as both a practice and a brand If you’re an artist navigating the space between fine art, design, and creative entrepreneurship — or thinking about how your work could live in more than one format — this episode is especially worth revisiting. Whether this is your first listen or your second (or third), Fan Favorite Fridays is a reminder that some conversations only get better with time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to Fan Favorite Fridays — a new replay series where I’m resurfacing the most-loved episodes from The Art Coaching Club podcast. With over 200 episodes in the archive, so many of you are discovering the show for the first time, while longtime listeners are often asking, “What was that episode about…?” This series is my way of cherry-picking the conversations that are truly worth revisiting. Today’s replay is the most-listened episode of all time . In this conversation, I sit down with artist Julia Hetzel , who shares how she went from returning to painting after years away to selling out collections, growing a loyal audience, and becoming known for a highly recognizable style — all in a relatively short amount of time. We talk about: Finding (and trusting) a clear artistic niche How Julia used her interior design background to think strategically about her work Why professional photos changed everything for her business Balancing creativity, motherhood, and momentum The mindset shift that helped her grow without burning out Whether you’re brand new to the podcast or you’ve been here since the early days, this episode hits differently when you listen again — especially if you’re in a season of refining your style, your strategy, or your confidence as an artist. Think of Fan Favorite Fridays as a guided rewind: the conversations that still matter, still teach, and still resonate — sometimes even more than they did the first time around. Enjoy the replay. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Posting this off-schedule because the conversation got too loud to ignore. An emergency drop on copycats in the art world — both flavors of it. The viral DIY-the-painting-yourself video that's been making the rounds, and the bigger, quieter problem of artists copying other artists. I get into how I've navigated this with my coaching clients and gallery artists, the Pinterest misunderstanding that keeps people from marketing their work, why building your business on someone else's style will quietly tank your reputation, and the patience piece nobody wants to hear about. Plus what's coming back in August (yes, including this podcast), the Club waitlist, and a finance workshop on May 21st for growing your business off your own work. Read the Substack Join The Club Waitlist Sign up For the Money Playbook Workshop Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you posting consistently on Instagram but still not making art sales? In this episode of The Art Coaching Club Podcast , I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales. We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors. Inside this conversation, we cover: • Why you may only be attracting other artists (not buyers) • The difference between aesthetic content and content that converts • How to sell emotional value before you sell your artwork • Why the algorithm isn’t your biggest problem • How to use virality as the top of your funnel — not the whole strategy • The role of personal branding in selling art • Why “30 days of content in 30 minutes” doesn’t work for creatives • How to position your art brand to support higher prices If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call. Instagram: https://www.instagram.com/neve.creativestudio/?hl=en Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, I’m joined by Emerson Harmon , founder of The Harmon Edit , to talk about what content creation actually looks like behind the scenes—and why it’s become such a powerful tool for artists and creative business owners. We dive into how Emerson built her business capturing iPhone video content for wedding planners, interior designers, and creatives, why “content creation” is not the same thing as influencing, and how storytelling—not trends—is what truly drives engagement and sales. We also talk about: Why your everyday work is interesting (even if it doesn’t feel like it) How to capture better video without overthinking or burning out The difference between polished content and relatable content—and why you need both How showing your face builds trust, memorability, and momentum When it makes sense to DIY content vs. bring in help Pricing, boundaries, and evolving your business as demand grows If you’ve ever felt stuck trying to “show up online,” unsure how to translate your creative work into compelling content, or overwhelmed by video altogether, this conversation will completely reframe how you think about marketing. You’ll walk away with practical mindset shifts, simple content strategies, and a clearer understanding of how storytelling—not perfection—moves your business forward. https://www.theharmonedit.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, I’m joined by Atlanta-based abstract artist Lindsay Von Art , who shares her journey from the advertising world to becoming a full-time artist—and how consistency, relationship-building, and trusting her instincts shaped her career. We talk about finding your voice while putting yourself out there, working successfully with interior designers, and why showing your work in real spaces can completely change how collectors connect with it. Lindsay also shares how Instagram fits into her business today, her thoughts on Pinterest and other platforms, and why she’s expanding into functional art through custom painted lampshades. This episode is full of practical insight for artists looking to grow thoughtfully, diversify their income, and build a sustainable art career that evolves with them. https://www.lindsayvonart.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, I’m joined by Kennedy B. Holley (KBH) , an artist known for her expressive, layered work and thoughtful approach to building a long-term creative career. We talk about what it really takes to sustain an art practice over time—balancing studio work, life seasons, energy, and growth without burning out or losing momentum. This conversation is honest, reassuring, and deeply practical for artists who want longevity—not just quick wins. Perfect for artists who want to build a career that fits their life, trust their process, and keep showing up to the work. https://www.kbhartthings.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, we sit down with Walker Antonio, a Virginia-based Filipino-American painter whose work blurs the boundaries between the real and surreal, the physical and psychological. Working primarily on a large scale, Walker's process moves from energetic chaos to deliberate refinement—a philosophy that extends to his remarkable career trajectory. Just 18 months after graduating from Wofford College with his BA in Studio Art and Art History, Walker has built an impressive professional practice. He shares his unconventional journey from receiving the 2023 Whetsell Family Fellowship to spending 10 months at a ski resort in Germany, and how he quickly gained representation with three galleries upon returning stateside. We dive into Walker's evolving artistic practice—from large-scale figurative works exploring themes of environment and identity to experimental 6x6-inch pieces that challenge his understanding of composition. He opens up about the pivot points in his career, including creating 34 pieces in 10 days during the Foundation House Artist Residency and showing alongside Picasso and Basquiat at the Palm Beach Modern Contemporary Art Fair. As the first visual artist selected for the Kenan-Lewis Fellowship at Woodberry Forest School, Walker offers candid insights on balancing teaching, pursuing his MA in Fine Arts from Falmouth University, and managing the business side of art. He emphasizes the power of authentic networking over social media growth, the many hats artists must wear (accountant, marketer, graphic designer), and why he's chosen to avoid commissions to protect his creative vision. With solo exhibitions at Stevenson & Co. (Charleston, SC) and the Rhodes Art Center (Gill, MA) in 2025, plus upcoming shows at Sheridan Studios (Macon, GA) in February 2026 and the Baker Gallery (Woodberry Forest, VA) in November 2026, Walker's career is rapidly expanding. His work has been published in American Art Collector and Suboart Magazine, with forthcoming publication in the Penn Journal of Arts and Sciences. Whether you're an emerging artist or simply curious about the art world, Walker's perspective on treating Instagram as a living portfolio, his strategic approach to artist residencies (including his upcoming 2026 Elf School of the Arts Residency), and his commitment to "just keep going" will inspire you to pursue your creative path with intention and authenticity. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why do collectors hesitate to buy art — even when they love your work? In this solo episode of The Art Coaching Club podcast, I’m breaking down why collectors don’t buy art , using real conversations I hear again and again from artists inside The Club and in one-on-one coaching. If you’ve ever thought: “People love my work, but they’re not buying” “Maybe my prices are too high” “Maybe my art just isn’t good enough” This episode is for you. We’ll dig into the art sales psychology behind collector hesitation and talk through what actually stops collectors from buying art — and why it’s usually not about talent, trends, or Instagram reach. In this episode, we cover: Why collectors don’t buy when they’re unsure (not uninterested) The biggest misunderstanding artists have about how collectors decide what to buy Why price often feels unclear , not wrong Why cheap art doesn’t sell the way artists think it will How context, confidence, and clarity help collectors move forward What artists misinterpret when collectors go quiet How to guide collectors without pressure or awkwardness Buying art is a luxury decision, not a rational transaction — and understanding that changes everything about how you sell, follow up, and build long-term collector relationships. This episode is especially helpful if you want to: Attract art collectors, not just followers Understand why interest doesn’t always turn into sales Sell art with more confidence and professionalism Build a sustainable art career without slashing prices or chasing trends These are the exact conversations we go deeper into inside The Club , where artists learn how to sell their work with clarity, confidence, and integrity — without guessing or burning out. Subscribe for more solo episodes on pricing, collectors, artist business strategy, and building a career that actually lasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
