The Auto Repair Marketing Podcast

Thanks to our Partner, AppFueled What if the problem with your marketing isn’t your marketing? What if the phones are actually ringing, but your service advisors are letting the opportunities walk right back out the door? That’s one of the big ideas we dig into with Husein Grabic, who is doing some pretty unconventional things at his three auto repair shops. Hussein is listening to new-customer phone calls, identifying the objections that are costing his shops business, training his service advisors with mock “ring ring” calls, and pushing his teams well outside their comfort zones. And the results are pretty tough to argue with. One of his shops went from about 220 cars a month to 330 in a single month, while another went from roughly 100 cars and $60,000–$70,000 in monthly revenue to 180 cars and $126,000. We also get into free inspections, price objections, appointment-setting, active deliveries, reviews, customer retention, and what Hussein calls “auto hospitality.” Some of this will probably make you uncomfortable. Good. If you’re a shop owner who wants to get more out of the marketing dollars you’re already spending, this conversation is packed with ideas worth testing in your own shop. Listen to the full episode and see what happens when you stop assuming your team is doing everything right and start listening to what’s actually happening on the phones. Show Notes with Timestamps Introduction to Husein Grabic (00:00:19) The hosts introduce their guest, Husein Grabic, who manages multiple auto care shops and implements innovative marketing and service strategies. The Importance of Listening to Phone Calls (00:02:29) Husein explains his practice of listening to every new customer phone call to identify and overcome common objections like price. The Free Inspection Strategy (00:04:44) Discussion on the controversial but effective strategy of offering free inspections to get new customers through the door and increase volume. Auto Hospitality and Its Influences (00:06:22) Husein coins the term "auto hospitality" and credits industry leaders like Todd Hayes and Aaron Stokes for influencing his approach. Overcoming Team Resistance (00:08:56) Husein shares how he proved the value of his new strategies to a hesitant team, resulting in significant growth. Pushing the Team's Limits (00:10:10) A story about intentionally overloading a shop with appointments to show the team their true capacity and boost their confidence. High-Energy Phone Calls and "Ring Ring" Training (00:15:44) Husein describes using mock phone calls, inspired by Aaron Stokes, to train service advisors on energy and overcoming objections. Improving Phone Call Close Ratios (00:18:04) By analyzing phone calls, Husein discovered they weren't dead, just poorly handled, and improved the closing rate from 8% to 30%. The Unique Customer Experience (00:23:18) The conversation shifts to the customer's perspective, emphasizing how a positive phone interaction can overcome their initial frustration and anxiety. Simplifying the Phone Call Process (00:25:18) Husein's strategy to shorten phone calls and increase efficiency by focusing on simply getting the customer to bring their car in. Customer Retention with Vouchers and Stamp Cards (00:28:10) Exploring ideas like oil change stamp cards and car wash vouchers to incentivize repeat business and enhance the customer experience. The Active Delivery Process for Reviews (00:33:56) Husein details his dealership-style active delivery process, which involves personally reviewing the work with customers to encourage positive online reviews. The Power of Using a Customer's Name (00:35:23) The importance of using a customer's first name from the initial call to build rapport and create a welcoming experience. Podcast Wrap-up and Final Tip (00:39:01) The hosts thank Husein for his insights, and he recommends the phone system Octa-Rocket for shops struggling with phone calls. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Unreasonable Hospitality — Will Guidara Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, AppFueled The world is churning. Business is changing. Car counts are down for a lot of shops, customers are feeling the squeeze, and it seems like everybody is getting kicked while they’re down. But here’s the thing: none of that is an excuse. In this episode of the Auto Repair Marketing Podcast, Brian Walker and Chris Cotton talk about what it really means to operate your shop when things get slow. They talk about planning for predictable slow periods, making the most of every car that comes through the door, increasing your ARO, building relationship “coins” with your customers, and why having enough service advisors can make a bigger difference than you might think. They also get into something every shop owner needs to hear: slow times are a great opportunity to fix broken processes, improve your customer experience, and double down while your competition is laying down. You may not be able to control what’s happening in the world. You can control what you do about it. Give this episode a listen and find out how to turn a slow season into an opportunity to separate your shop from the competition. Lagniappe (Books, Links, Other Podcasts, etc) The Weekly Blitz Podcast Chris Cotton Simon Sinek AutoFix Auto Shop Coaching Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, AppFueled Trust is becoming the currency of search, and auto repair shops that are willing to educate their customers are going to have a serious advantage. Brian Walker sits down with Shop Marketing Pros CMO Caroline Estess to dig into Marcus Sheridan’s Endless Customers methodology and what it looks like when applied to an auto repair shop. They get into some of the things that make shop owners uncomfortable like talking about pricing, diagnostic fees, competitors, and the questions customers are already asking before they ever pick up the phone. They also break down how video, assignment selling, website configurators, and educational content can help your shop become the trusted authority in your market while improving the customer experience and preparing your marketing for AI-driven search. If you want your shop to be the one Google, ChatGPT, Gemini, and your future customers trust enough to recommend, this is a conversation you need to hear. Listen now and learn how to turn the questions your customers are already asking into content that helps fill your bays. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Endless Customers by Marcus Sheridan They Ask You Answer by Marcus Sheridan Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, AppFueled SEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it’s time to stop focusing on one keyword and start going after the next opportunity? Brian Walker sits down with Shop Marketing Pros Director of SEO Michelle Travis to break down the new SMP Proactive Keyword Lifecycle System and how it changes SEO from reactive to proactive. They dig into how keywords are discovered, qualified, accelerated, validated, and eventually “graduated” once they reach meaningful and stable positions in search. They also get into why SEO timelines can look completely different for a rural shop versus a shop surrounded by hundreds of competitors in a major metro area, how keyword difficulty affects expectations, and why focusing on 20 keywords doesn’t mean your shop will only rank for 20 keywords. And the early numbers behind the system are pretty impressive. During beta testing, 31% of the tracked keywords graduated within the first 30 days, with nearly all of those maintaining their graduation status during the following 30 days. If you want a better understanding of what your shop’s SEO company should actually be doing behind the scenes and how a real strategy should keep moving forward instead of sitting in maintenance mode. Listen to the full episode. Show Notes with Timestamps Introduction to the Episode (00:00:10) Host Brian Walker introduces guest Michelle Travis and the topic: a new SEO system for auto repair shops. The Problem with Old SEO Methods (00:02:22) Michelle explains the challenges of managing too many keywords, leading to a reactive, maintenance-only mode without clear focus. Shifting from Reactive to Proactive SEO (00:05:15) The discussion shifts to how the new system allows for a proactive strategy, using data to decide future actions. The Concept of "Graduating" Keywords (00:07:04) Michelle details the lifecycle stages of a keyword, from discovery and qualification to the final stage of "graduating" it. Defining Keyword Graduation (00:09:30) Graduation is defined as achieving meaningful visibility (top 3-4 positions) consistently, allowing focus to shift to new keywords. Managing the Keyword Backlog (00:11:08) The system uses a backlog to replace graduated keywords, ensuring a continuous, focused effort on a manageable number of terms. Categorizing Keyword Difficulty (00:13:47) Keywords are broken down into high-priority, moderate, and hyperlocal categories, each with different timelines and strategic approaches. Setting Performance Benchmarks (00:17:12) The system allows the agency to set clear performance benchmarks based on market size and shop type to measure success. Initial Beta Test Results (00:20:47) Michelle shares impressive results from a beta test, where 31% of keywords graduated within the first 30 days. The Broader Impact of Focused SEO (00:23:23) Focusing on 20 keywords doesn't limit ranking; it naturally improves visibility for hundreds of related terms through modern SEO. Natural Language Processing in SEO (00:26:26) The hosts discuss how search engines understand context and synonyms, making content more effective without keyword stuffing. System Rollout and Client Benefits (00:27:09) The new system is being rolled out to all clients, providing a clear workbook to set and manage expectations. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, AppFueled SEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it’s time to stop focusing on one keyword and start going after the next opportunity? Brian Walker sits down with Shop Marketing Pros Director of SEO Michelle Travis to break down the new SMP Proactive Keyword Lifecycle System and how it changes SEO from reactive to proactive. They dig into how keywords are discovered, qualified, accelerated, validated, and eventually “graduated” once they reach meaningful and stable positions in search. They also get into why SEO timelines can look completely different for a rural shop versus a shop surrounded by hundreds of competitors in a major metro area, how keyword difficulty affects expectations, and why focusing on 20 keywords doesn’t mean your shop will only rank for 20 keywords. And the early numbers behind the system are pretty impressive. During beta testing, 31% of the tracked keywords graduated within the first 30 days, with nearly all of those maintaining their graduation status during the following 30 days. If you want a better understanding of what your shop’s SEO company should actually be doing behind the scenes and how a real strategy should keep moving forward instead of sitting in maintenance mode. Listen to the full episode. Show Notes with Timestamps Introduction to Stan Stokes and GuestX (00:00:10) Host Brian Walker introduces guest Stan Stokes and his company, GuestX, which analyzes phone calls for auto repair shops. The Origin of the Partnership (00:01:32) Brian explains how his marketing agency started using GuestX's AI to replace manually listening to and analyzing client phone calls. The Problem with Marketing Leads (00:03:20) Stan discusses how shops often blame marketing for slow business, when the real issue is converting phone opportunities into actual customers. Analyzing the Data: Booked Appointment Rate (00:08:10) Stan reveals a 37% booked appointment rate from a sample of over 17,000 calls from top-tier auto repair shops. Reasons for Missed Opportunities (00:09:08) A breakdown of why appointments aren't booked, with 65% of the time being because the service advisor never offered one. The Financial Impact of Missed Calls (00:11:44) Stan calculates that improving the booking rate by just 10% could equate to an average of $10,000 per shop. Understanding New Customer Behavior (00:13:54) Discussion on the difference between planned and unplanned service needs and why new customers often lead with questions about price. The "Price Shopper" Misconception (00:17:08) Brian argues against labeling customers as "price shoppers" just because they ask about cost, calling it an arrogant perspective. The Power of a Simple Question (00:20:27) Stan explains how asking "what concerns are you having?" can completely change the outcome of a call with a new customer. Real-Time Recovery and Coaching (00:23:00) The discussion turns to using call analysis data for real-time recovery of missed appointments and for targeted team coaching. The Handoff from Marketing to Sales (00:27:17) Brian emphasizes the critical point where marketing efforts end and the shop's sales and customer service performance takes over. The Success of Top-Performing Shops (00:32:16) Brian highlights shops that excel at converting calls, noting their high booking rates are due to focusing on phone skills. Knowing Your Key Performance Indicators (KPIs) (00:35:47) Stan stresses the importance of knowing front-of-house KPIs, like the percentage of new versus returning customers, to guide strategy. How to Contact Stan Stokes (00:39:50) Stan provides information on how listeners can get in touch with him and learn more about his company, GuestX. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) GuestX Episode 159 - There’s No Such Thing As A Price Shopper Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, AppFueled Alaska may be known for its breathtaking scenery and extreme conditions, but running a successful auto repair shop there comes with challenges that most shop owners in the Lower 48 never have to consider. In this conversation, Brian and Kim sit down with Robert Wright of 1023 Diesel & Fleet in Palmer, Alaska, to explore what it's really like to own and grow a shop in one of the most unique automotive markets in the country. From marketing in remote communities and building a strong shop culture to navigating harsh winters, seasonal demand, staffing, and expanding from a diesel specialty shop into general automotive repair, Robert shares practical insights that apply no matter where your shop is located. If you're looking for fresh perspectives on leadership, marketing, and growing a thriving repair business, you won't want to miss this episode. Listen now and discover what every shop owner can learn from doing business in the Last Frontier. Show Notes with Timestamps Introduction to the Podcast and Guest (00:00:09) Host Brian Walker introduces co-host Kim and guest Robert Wright, owner of 1023 Diesel in Palmer, Alaska. Misconceptions and Realities of Alaska (00:01:03) The hosts and guest discuss common stereotypes about Alaska from TV shows versus the reality of living there. Life in Palmer, Alaska (00:02:17) Robert describes the Palmer area, its proximity to Anchorage, its history as a farming colony, and its Midwest feel. Remote Alaskan Living (00:04:04) Discussion about the "road system" and how people access remote locations like Robert's cabin via plane, boat, or snowmachine. The Shop's Origins and Evolution (00:04:51) Robert explains how 1023 Diesel started in his garage and evolved from a diesel-only specialty shop to general automotive repair. Defining "Rural" in Alaska (00:06:21) The hosts and guest discuss the perception of "rural" and how Palmer is considered part of Alaska's main population center. Marketing to Remote Customers (00:07:04) Robert explains that customers travel hundreds of miles for service and how word-of-mouth is crucial for reaching off-grid communities. Community Involvement in Marketing (00:08:46) The importance of "boots on the ground" community marketing is discussed as an effective, old-fashioned approach in Alaska. Sponsor Message: AppFueled (00:09:59) A commercial break for the podcast sponsor, AppFueled, which creates custom loyalty apps for auto repair shops. Climate and Seasonality in Business (00:10:55) Discussion about Palmer's unique weather, including extreme winds, and how it creates seasonality in the auto repair business. Alaska's "Break Up" Season (00:12:21) Robert explains the spring "break up" season, when thawing ground leads to road weight restrictions, causing a business slowdown. Studded Tires and Winter Business (00:14:15) The group discusses state-mandated studded tires for winter traction and how tire changeovers create a busy season for shops. Corrosion and Winterizing Vehicles (00:15:00) The conversation covers the extreme rust on off-highway vehicles and the specifics of winterizing vehicles for the Alaskan climate. Staffing and Recruitment in Alaska (00:19:22) Robert discusses the challenges and strategies for finding technicians, noting that Alaska is a destination state for many. Building an Attractive Shop Culture (00:20:05) The importance of having a great facility, reputation, and culture, including a four-day workweek, to attract top talent. Customer Loyalty in Alaskan Communities (00:24:22) The hosts and guest talk about the strong sense of community loyalty in Alaska and the importance of reputation. Using a Rewards Program for Community Good (00:25:03) Robert shares how he used his shop's customer rewards program to raise funds for an injured community member. Closing Remarks and Invitation to Visit (00:26:12) Robert invites listeners to visit Alaska and offers to give them advice or show them around. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) 1023 Diesel & Fleet Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, AppFueled Too many shop owners start their businesses because they're great at fixing cars, not because they're accountants, tax experts, or financial strategists. Unfortunately, that's where a lot of costly mistakes begin. Brian sits down with Eric Joern of Kaizen CPAs for an honest conversation about the financial side of running an auto repair shop. From common bookkeeping mistakes and tax planning myths to the real difference between a bookkeeper, CPA, and fractional CFO, this episode is packed with practical advice that can help you build a stronger, more profitable business. Brian also shares lessons from his own entrepreneurial journey, including the financial mistakes that ultimately shaped the way he runs his business today. If you're ready to understand your numbers, make better business decisions, and build a shop that's financially healthy for the long haul, you won't want to miss this conversation. Listen now wherever you get your podcasts. Lagniappe (Books, Links, Other Podcasts, etc) The E-Myth Revisited by Michael E. Gerber Profit First by Mike Michalowicz Kaizen CPAs Thanks to our Partner, AppFueled AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/ Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Joe Marconi believes one of the biggest mistakes auto repair shop owners make is assuming that more advertising will solve declining car count. In reality, marketing can make the phone ring, but what happens after a customer walks through the door determines whether they'll ever come back. Brian Walker and Joe dive into the critical difference between customer acquisition and retention, why hospitality should be at the center of every auto repair shop, and how internal processes, culture, leadership, and customer experience ultimately drive long-term growth. If you've ever wondered why your marketing isn't producing the results you expected, this conversation will challenge the way you think about growing your business. Listen to the full episode to discover how to turn first-time customers into lifelong advocates. Show Notes with Timestamps Introduction to the Topic (00:00:09) Host Brian Walker introduces guest Joe Marconi and the topic of his article, "Advertising doesn't Fix Car Count Problems." The Original, Stronger Title (00:02:04) Joe reveals his article's original title was "Advertising doesn't sell anything and I can prove it," but it was toned down. Acquisition vs. Retention (00:03:04) The discussion shifts to the difference between acquiring new customers and the crucial, often overlooked, aspect of retaining them. The Biggest Misconception (00:04:31) Joe explains the biggest misconception is that advertising alone can solve weak sales or low car counts for a shop. Internal Marketing is Key (00:06:08) The conversation highlights that every interaction with a customer inside the shop is a form of marketing that builds relationships. Building a Positive Culture (00:07:17) Joe advises shop owners to establish a strong internal marketing plan and a positive culture before spending more on advertising. The Hospitality Industry (00:09:04) The speakers discuss how auto repair shops should adopt a hospitality mindset, similar to restaurants and hotels, to improve customer experience. The Walt Disney Effect (00:10:33) Joe explains how customers judge a shop on how they were treated, not the technical details of the repair. A Real-World Example (00:14:15) Joe shares a story of a large shop that thought it had a car count problem but actually had an internal process problem. The Dangers of Automation (00:18:54) Brian shares examples of how automated call trees and poor service advisor responses can undermine even the best marketing efforts. Mapping the 5-Star Experience (00:21:41) Joe outlines the steps to creating a world-class customer experience, from their first online search to post-repair follow-up. Remembering the Details (00:24:32) The importance of using the shop management system to note personal details about clients to build stronger, lasting relationships. What to Do Before Spending on Marketing (00:27:01) Joe advises owners to first evaluate their business goals and, most importantly, focus on the employee experience before increasing ad spend. Happy Employees Equal Happy Clients (00:29:37) The discussion emphasizes the direct link between a positive employee culture and a positive customer experience, citing Chick-fil-A as an example. Playing the Long Game (00:32:13) Brian explains why his agency advises shops with internal issues to fix those first, ensuring a better long-term marketing ROI. Fix the Shop Owner First (00:33:37) Joe stresses that a shop's success often starts with the owner's mindset, leadership, and willingness to address internal problems. How to Contact Joe Marconi (00:36:03) Joe shares how listeners can get in touch with him and Elite Worldwide for coaching and advice. Lagniappe (Books, Links, Other Podcasts, etc) Unreasonable Hospitality Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Every day, auto repair shops leave valuable marketing opportunities on the table without even realizing it. From missing website essentials and weak SEO to underperforming Google Ads, Local Service Ads, and inconsistent social media, Kim Walker and Shop Marketing Pros' Market Service Advisor Michael Doherty break down the most common issues uncovered during digital marketing inspections. They explain why these overlooked details matter, how they impact your visibility and growth, and the practical steps you can take to fix them. If you want more qualified customers finding and choosing your shop, this is an episode you won't want to miss. Listen now and discover how a digital marketing inspection can uncover hidden opportunities to help fill your bays. Show Notes with Timestamps Introduction to the Episode (00:01:19) Kim and Michael introduce the topic: commonly missed marketing opportunities found during a "digital marketing inspection" for auto repair shops. What is a Digital Marketing Inspection? (00:02:31) Michael explains that a digital marketing inspection is an evaluation of a shop's current marketing efforts, similar to a DVI. How to Get a Digital Marketing Inspection (00:03:41) Michael details the process for booking a free discovery call and digital marketing inspection through the Shop Marketing Pros website. Common Website Issues (00:07:28) Discussion on shops having no website, lacking personalization, missing clear calls to action, and overusing stock or AI-generated images. SEO: Google Business Profile Optimization (00:14:06) The importance of optimizing a Google Business Profile, including updated photos and responding to reviews with relevant automotive keywords. SEO: Lack of an SEO Footprint (00:19:07) Michael discusses how many shops have zero SEO visibility, which hurts their ability to be found by new customers online. SEO: The Importance of a Blog (00:22:34) The role of consistent, content-rich blog posts in providing search engines with information to rank the shop as a relevant result. Digital Ads: Local Service Ads (LSA) (00:25:10) An overview of Google's Local Service Ads, common setup frustrations, and the importance of optimizing them by rating calls. Digital Ads: Cookie-Cutter Google Search Ads (00:29:24) Many shops use generic, unengaging ad copy and are often unaware of what their own ads even look like. Digital Ads: Unhealthy Ad Budgets (00:34:53) Shops often set ad budgets that are too low to be effective, causing their ads to shut off prematurely. Social Media: Strategy and Content (00:38:41) Many shops lack a social media strategy, don't post consistently, or fail to use authentic photos and videos. Social Media: Does it Impact Car Count? (00:43:31) Discussion on the myth that social media doesn't bring in customers and the importance of tracking how customers find you. Social Media: The StoryBrand Framework (00:46:14) The importance of using a customer-first messaging framework like StoryBrand to create more effective and engaging social media content. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Shop Marketing Pros – Book a Discovery Call / Digital Marketing Inspection Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Winning the Vision Hi-Tech Training & Expo Best Place to Work Award isn't something that happens by accident. It’s the result of years of intentionally building a culture where people want to come to work, grow, and succeed. In this conversation, Brian and Kim sit down with Matt Mevert of Mevert Automotive & Tire Center to unpack what it really takes to create an award-winning workplace. Matt shares the emotional story behind receiving the recognition, explains why culture has to be designed, not left to chance, and discusses the role core values play in hiring, leadership, accountability, and making difficult personnel decisions. The conversation also explores how great teams are built, why character matters more than technical ability, and how protecting your culture ultimately leads to a stronger business. If you're looking to build an auto repair shop where great employees want to stay and thrive, this is an episode you won't want to miss. Listen now and discover practical leadership lessons you can start applying in your shop today. Show Notes with Timestamps Introduction and Guest Welcome(00:00:10) Host Brian Walker introduces co-host Kim and guest Matt Mevert, owner of Mevert Automotive and Tire Center. Vision's "Best Place to Work" Award(00:01:20) Kim congratulates Matt on his shop winning the "Best Place to Work" award at Vision, nominated by his team. Matt's Reaction to Winning(00:03:42) Matt shares his emotional reaction to the award, realizing his team nominated him and the significance of the recognition. The Importance of Team Nomination(00:05:48) The hosts and Matt discuss how an award nominated by one's own team is the most meaningful form of recognition. Intentionally Designing Workplace Culture(00:08:38) Matt explains that a positive workplace culture doesn't happen by accident; it must be intentionally designed and cultivated. Developing and Implementing Core Values(00:10:13) Matt details the process of creating, refining, and integrating core values into the shop's daily operations and decision-making. The Hiring Process and Cultural Fit(00:16:45) The discussion shifts to the hiring process, focusing on finding candidates who are a good cultural fit beyond technical skills. Dealing with Toxic High-Performers(00:23:58) Matt shares his experience with a high-producing but toxic technician and the positive impact of their departure on team morale. Team Building Activities(00:29:54) Matt describes their twice-a-year team building events, like a lake day and a Christmas party, to foster bonding. Employee Appreciation and Recognition(00:32:16) Discussion on how the shop shows appreciation through birthday desserts, morning shout-outs, and a core values sticker reward system. Measuring Workplace Culture(00:35:21) Matt discusses the challenges of measuring culture and the importance of building trust so employees feel safe raising concerns. Leadership Advice: Rapid Fire Questions(00:43:26) Kim asks Matt a series of rapid-fire questions on leadership books, best advice, habits, and employee benefits. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Lagniappe (Books, Links, Other Podcasts, etc) The 21 Irrefutable Laws of Leadership by John Maxwell Vision Hi-Tech Training & Expo Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Have you ever looked at a customer who spent thousands with you, loved your shop, left great reviews... and then just disappeared? You know- that head-scratching moment. We’re going to unpack it for you today! Kim Walker explores the real reasons loyal customers disappear after what seemed like a great visit and shares seven practical insights to help auto repair shop owners create memorable experiences that keep clients coming back. From strengthening follow-up systems and building genuine relationships to creating emotional connections that extend beyond the repair, this episode challenges you to look at every customer touchpoint with fresh eyes. If you're ready to improve retention, increase customer loyalty, and become the first shop your clients think of when they need service again, this is an episode you won't want to miss. Listen now and discover how to stop customers from ghosting your shop and start building relationships that last. Show Notes with Timestamps Introduction (00:00:09) The host introduces the episode's topic: seven reasons why great customers don't return to an auto repair shop. Sponsor Shout-out (00:00:50) A sponsored message from Shop Boss, a shop management software, and App Fueled, a custom app creation company. The Forgettable Experience (00:01:15) Most customers don't leave because they're unhappy; they leave because the experience was forgettable and didn't create a lasting impression. Personal Anecdote: Small Woods (00:02:57) The host shares her loyalty to the company Small Woods, highlighting their easy purchasing process and excellent customer service. Common Reasons for Customer Departure (00:04:09) Discusses practical reasons customers leave, such as life changes, moving, selling a vehicle, or sticker shock after a large repair. Loyalty is Built Between Visits (00:05:23) The host shares a story about firing a doctor for poor communication, emphasizing that loyalty is built through ongoing engagement. Competitors Are Marketing to Your Customers (00:08:30) If you aren't staying top-of-mind with your customers, your competitors are, and they will likely be remembered first. Leveraging Modern Marketing Tools (00:09:11) Highlights the numerous automated marketing tools available today, like text and email campaigns, to stay in touch with customers. The Customer Journey as a Marketing Opportunity (00:10:20) Every touchpoint, from online reviews to in-shop visits, is a chance to create a memorable and standout customer experience. Second Sponsor Segment (00:11:33) A detailed sponsored message from Shop Boss and App Fueled, explaining their features and benefits for auto repair shops. Creating an Emotional Connection (00:13:55) Trust gets customers in the door, but a genuine emotional connection beyond the transaction is what brings them back. Clarity Break Questions (00:16:36) The host suggests questions for shop owners to reflect on, such as defining a "lost" customer and creating win-back campaigns. Actionable Steps for Re-engagement (00:18:00) Recommends pulling a list of dormant customers and creating a team plan to re-engage them through calls or messages. The Goal is Building Lasting Relationships (00:19:04) The ultimate goal isn't just fixing cars but building strong, memorable relationships that ensure customer loyalty and make you top-of-mind. Final Thoughts and Call to Action (00:22:23) The host encourages listeners to provide feedback, leave reviews, and explore other shows on the Automotive Repair Podcast Network. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled This week, Caroline Legrand and Hallie Wasinger take over the mic to break down one of Meta's biggest changes for businesses in years: Meta One . They explain what this new subscription service is, how it differs from Meta Verified, and what it could mean for auto repair shop owners who rely on Facebook and Instagram for marketing. From enhanced account protection and advanced analytics to increased visibility and AI-powered features, they discuss which shops may benefit, which features are worth watching, and why being an early adopter could provide a competitive advantage. If you want to stay ahead of the constant changes in digital marketing and understand how these updates could impact your shop, this is an episode you won't want to miss. Listen now to learn whether Meta One deserves a place in your marketing strategy and how you can prepare before it rolls out in the United States. Show Notes with Timestamps Introduction to the Episode (00:00:09) Special host Caroline Legrand and co-host Hallie Wasinger introduce the topic: Meta One, the new paid subscription from Meta. Sponsor Messages (00:01:17) Advertisements for Shop Boss management software and App Fueled custom loyalty apps for auto repair shops are presented. Meta's New Paid Subscriptions (00:01:41) Discussion on Meta's new paid subscriptions, distinguishing them from Meta Verified and introducing the Meta One Essential and Advanced plans. Rollout and Pricing Tiers (00:02:52) Details on the six subscription tiers, pricing ranging from $2.99 to $49.99, and its current international rollout status. Why Pay for Meta Services? (00:04:25) The hosts discuss the value proposition of paying for Meta's services, framing it as a form of business insurance. Meta's Response to AI Search (00:06:34) Hallie explains that Meta One is a strategic response to the consumer shift from traditional search to AI-powered search. Meta Verified vs. Meta One (00:08:36) A clear distinction is made between Meta Verified (the blue checkmark) and the more comprehensive features offered by Meta One. Meta One Advanced Plan Features (00:10:43) A breakdown of the Meta One Advanced plan, including prominent placement in search, advanced analytics, and enhanced scheduling tools. Second Sponsor Segment (00:12:21) Additional sponsor messages from Shop Boss, highlighting its ROI dashboard and Boss Pay features, and from App Fueled. Clarifying Meta One's Benefits (00:14:24) The hosts clarify that Meta One offers increased visibility and deeper insights, rather than a direct increase in post reach. Impact on Content Scheduling (00:16:40) Discussion on how Meta One expands content scheduling capabilities, allowing users to schedule posts up to a year in advance. Meta One and Advertising Strategy (00:18:19) How advanced analytics from Meta One can inform organic content and ad strategies, though it doesn't directly impact ad costs. Advanced Protection and Content Credit (00:20:52) Details on the premium protection features, including direct human support and notifications when others use your original content on Facebook. Who Should Consider Meta One? (00:23:09) The hosts identify which types of shops would benefit most, emphasizing it as a trust signal for local businesses. The Future of Social Media Marketing (00:25:11) The hosts reflect on the evolving landscape of social media, encouraging early adoption of new tools to stay competitive. Final Recommendations and Outro (00:30:31) Final thoughts on the importance of being a top-tier shop and a thank you to the listeners and network. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Meta One Subscriptions ChatGPT Claude AI Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Today, we're tackling a challenge that almost every shop owner faces. You know social media is important. You know your marketing performs better when it's authentic and showcases your people, your culture, and the incredible work happening inside your shop every day. But somewhere between the excitement of getting started and the reality of running a busy shop, the photos stop coming, the videos stop coming, and suddenly your marketing team is chasing you for content. The good news? Creating great content doesn't have to be complicated, time-consuming, or feel like a second job. The truth is, the best content is already happening inside your shop every single day—you're just not capturing it. Today, I'm joined by Wendy, our Senior Messaging Strategist, and Andrew, one of our Client Success Managers. We're going to share practical ideas, simple systems, and easy habits that will help you consistently gather photos and videos, keep the ideas flowing, and create the kind of content that attracts customers, builds trust, and showcases what makes your shop special. Let's jump in. Show Notes with Timestamps Introduction to Capturing Content (00:00:10) Host Kim Walker introduces the episode's topic: capturing content instead of creating it, along with her special guests. Sponsor Messages (00:00:52) A quick break for messages from the podcast sponsors, Shop Boss and App Fueled. The Challenge of Social Media for Shops (00:01:14) Discussing the common struggle shop owners face with maintaining consistent, authentic social media content due to their busy schedules. Podcast Idea Origin (00:02:38) Andrew Fleming explains how the idea for this episode came from his work on getting more photo and video assets. Why Content Efforts Fade (00:05:40) The discussion covers why shop owners' initial excitement for creating content often fades, citing busyness and overthinking the process. The Myth of "Nothing Interesting Happens" (00:12:20) Kim debunks the myth that shops are uninteresting, listing numerous daily activities perfect for content, like inspections and technician wins. The Importance of Collaboration (00:20:28) The group discusses the synergy required between the shop and their marketing team, comparing it to providing ingredients to a chef. Easy Photo and Video Ideas (00:25:12) Wendy shares simple, effective content ideas like before-and-after fluid flushes, customer gifts, and quick shop tour videos. The Power of Video Content (00:29:05) The conversation highlights that videos have exponentially more reach than photos on social media platforms like Meta. Finding Your "Why" for Posting (00:31:25) Wendy emphasizes the importance of knowing your goal for social media, whether it's to educate, entertain, or attract customers. Assigning Responsibility for Content (00:34:17) The team discusses the necessity of designating one person, a "content champion," to be responsible for capturing photos and videos. Incentivizing Your Team (00:36:42) Kim suggests creating a "bounty" or contest to motivate the entire team to capture and submit valuable content. Award-Winning Social Media Habits (00:37:51) Wendy breaks down what makes an award-winning social media presence: showing the team, their personalities, and building trust. Creating a Weekly System (00:43:39) The group suggests creating a system, like time-blocking at the end of the week, to consistently gather and upload content. Content for Recruiting and Retention (00:47:49) The discussion points out that great content not only attracts customers but also potential new hires and retains current clients. The 7-Day Content Challenge (00:48:17) Kim challenges listeners to capture and post one piece of unedited content every day for a week to build a habit. Final Thoughts and Takeaways (00:49:51) The guests share their final tips, including creating "scroll-stopping" content and owning the marketing space between customer visits. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Atomic Habits by James Clear Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled AI is moving fast, but most shop owners are still trying to figure out where it actually fits into their business. Joe Schindler has gone far beyond experimenting with ChatGPT and is putting AI to work in ways that save time, improve processes, and create better experiences for both customers and employees. In this conversation, Joe joins Brian Walker to share how he's using AI-powered tools inside his shop, from predictive maintenance scheduling and call analysis to custom-built AI agents that act as digital assistants. They also dive into prompt engineering, vibe coding, technician knowledge management, and the practical ways shop owners can start leveraging AI without needing a background in programming. If you've been curious about how AI can help your shop become more efficient, more organized, and more profitable, this is an episode you won't want to miss. Listen now and discover real-world AI strategies you can start applying in your shop today. Show Notes with Timestamps Introduction to Joe Schindler and AI(00:00:10) Host Brian Walker introduces guest Joe Schindler, a shop owner using AI to stay on the cutting edge. Joe's Journey into AI(00:02:13) Joe explains how he went from avoiding AI to fully embracing it after attending an inspiring class at Vision. AI for Scheduling Maintenance(00:03:20) Joe built an AI agent that predicts when a customer's vehicle is due for service based on their driving habits. Choosing the Right AI Tools(00:06:02) Discussion on using different AI models like ChatGPT and Claude, and the benefits of starting with one before moving on. Getting Started with "Vibe Coding"(00:06:33) Advice for beginners to learn AI development by starting with simple projects and letting the AI teach them. AI Integration in CRM and Phone Systems(00:09:03) How AI is baked into CRM and phone systems to analyze calls, take notes, and score service advisor performance. The Power of Small AI Wins(00:14:06) AI's biggest impact comes from saving small increments of time on various tasks, which add up significantly. Building a Personal AI Assistant(00:16:42) Joe details his ambitious project of building a personal AI assistant, "Sarah," trained on his own knowledge and writing style. AI for Technical Information(00:19:33) Discussing how AI can create a searchable knowledge base for technicians, saving significant time on diagnostics and repairs. Using AI to Write Service Orders(00:22:46) AI can easily translate a technician's technical notes into a clear, easy-to-understand description for the customer's invoice. WhisperFlow for Voice-to-Text(00:24:30) Praising the accuracy of WhisperFlow for dictation, saving technicians and service advisors time from typing up repair descriptions. First Steps for Shop Owners New to AI(00:27:38) The best starting point for a shop owner is to create a simple AI agent to help write service orders. Brian's Vibe Coding Success Story(00:30:18) Brian shares how he built a custom software tool in a few hours, saving his company $250 a month. Final Advice on Using AI(00:35:57) Don't be afraid to start small, be genuine in your marketing, and don't get frustrated with the learning process. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Joe Schindler ChatGPT Claude AI AppFueled CRM Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Some shops sponsor a Little League team and call it community involvement. Others build their entire business around serving people. Patrick Weidman and Jean Bradley have spent decades creating a culture where giving back is simply part of how they do business. From Ladies’ Night educational events and teen driver workshops to supporting local food pantries, cancer research, and holiday giving programs, their commitment to the community has become one of the biggest drivers of trust, loyalty, and long-term growth. What started with lessons learned from Uncle Pat and a mother who dedicated her life to helping others has grown into a thriving multi-location operation that continues to put people first. Patrick and Jean share how they choose community events, what they’ve learned from successes and failures, how they get their team involved, and why educating customers is one of the most powerful things a shop can do. If you're looking for practical ideas to strengthen your community presence while building a business people genuinely love, this conversation is full of inspiration and actionable takeaways. Hit play and discover how doing the right thing can become one of your shop’s greatest competitive advantages. Show Notes with Timestamps Introduction and Guest Welcome (00:00:10) Host Kim Walker introduces the episode and her guests, Jean Bradley and Patrick Weidman, owners of multiple auto repair shops. Sponsor Messages (00:00:53) A brief interlude for messages from the podcast sponsors, Shop Boss and App Fueled, highlighting their services for auto shops. The Family Business Story (00:01:25) Discussion about the family's history in the auto repair business, starting with their Uncle Pat and involving six siblings. Choosing Community Events (00:07:32) Jean and Patrick explain how their mother's community involvement inspired them to support causes like cancer research and local food pantries. The Origins of Ladies Night (00:11:09) Patrick and Jean discuss why they started their popular Ladies Night event over 15 years ago to educate and empower women. Lessons from Uncle Pat (00:14:28) Patrick shares the core business philosophy learned from his Uncle Pat: the Golden Rule of treating everyone with respect. The First Event and Post-Mortems (00:21:23) The guests recall their first Ladies Night and emphasize the importance of conducting a "post-mortem" after every event to improve. Getting Team Buy-In (00:25:19) Patrick explains how their strong company culture makes it easy to get team members to volunteer and participate in after-hours events. Marketing a Successful Event (00:26:37) Jean details the marketing strategy for their Ladies Night, which resulted in a full registration and a waiting list. Empowering Customers Through Education (00:31:59) The discussion focuses on how offering a "behind the scenes" look and empowering customers with knowledge builds trust and attracts clients. Collaboration Between Shop Locations (00:34:56) Patrick explains how their different shop locations collaborate and cross-promote for events, especially the two that are located close together. Favorite and Most Successful Events (00:35:59) Patrick and Jean share their favorite events, including Ladies Night, Boy Scout events, and supporting the local food pantry. Least Favorite or Challenging Events (00:41:08) The guests discuss their least successful events, particularly those involving uninterested teenagers at a local driving school. What's Next for the Shops (00:45:18) Patrick and Jean talk about their future plans, including expanding to a fourth location and continuing their educational video content. How to Find the Shops (00:48:12) Jean provides the names and locations of their shops and mentions their active presence on social media and their websites. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Their Story Advanced European Repair Grove Street Shovel Town Auto Their Community Involvement Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Let’s be real. Your team probably needs a break more than they need another meeting. Brian and Kim Walker talk about their fifth annual team retreat, why they intentionally do almost no work during it, and how getting away together has helped their remote team reconnect, rest, laugh, and build real culture. Whether you take your shop team to the beach, the mountains, a conference Airbnb, or just your backyard for a barbecue, this episode will get you thinking about what it looks like to truly retreat. Listen to the full episode and start thinking about how you can give your team space to reset, reconnect, and come back stronger. Show Notes with Timestamps Introduction to Team Retreats (00:00:09) The hosts introduce the topic of company team retreats and share that they just returned from their fifth annual one. The "First Annual" Debate (00:01:04) A humorous debate on the correct terminology for a first-time event, with "inaugural" being the preferred term over "first annual." The Origin and Location of the Retreat (00:02:20) The retreat idea came from a coach. The team has gone to a beach house in Grayton Beach, Florida for five years. What is a Retreat? (00:03:17) Kim defines their retreat as a non-working getaway focused on relaxation and in-person connection, not meetings or work tasks. Retreat Activities and Team Bonding (00:06:22) The team enjoys eating, playing games, riding bikes, and getting massages. The focus is on relaxing and having fun together. The True Meaning of "Retreat" (00:07:35) Brian shares the dictionary definitions of "retreat," emphasizing withdrawal, refuge, and getting away from the daily grind of work. The Importance of Unscheduled Downtime (00:08:57) Rainy weather forced the team to slow down and rest, which proved to be exactly what they needed to recharge. The Power of Taking a Break (00:11:02) The hosts share a personal vacation experience, highlighting how essential it is for leaders to slow down and truly rest. The ROI of a Retreat (00:17:05) While expensive, the hosts believe the return on investment from team bonding and rejuvenation is priceless and absolutely worth it. Learning About Your Team (00:17:49) Playing trivia games helps team members learn surprising and fun personal stories about each other in a relaxed, informal setting. Planning and Logistics (00:19:56) Tips on planning a retreat, including renting bikes, accommodating team needs, and figuring out what works for your specific group. How to Start Your Own Retreat (00:21:02) You don't have to go big. A retreat can start small, like a simple barbecue at your house on a Saturday. Using Tools for Planning (00:21:22) Kim shares her planning process, including using Google Forms for preferences and ChatGPT to figure out complex rooming arrangements. Managing Expectations (00:23:10) Understand that not every team member will be able to attend, and it's important to be flexible and go with the flow. A Valuable Company Culture Tool (00:24:03) A retreat can be a great culture builder and a recruiting tool, as potential hires are often attracted to the idea. How to Get Planning Resources (00:25:20) The hosts offer to share their planning document with listeners who reach out via email or their Facebook group. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Vision Hi-Tech Training & Expo Automotive Repair Podcast Network Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled AI isn’t just changing SEO. It’s changing the way people choose an auto repair shop. Brian Walker sits down with Michelle Travis to talk through what shop owners need to understand about AI-first SEO, zero-click search, brand trust, reviews, content depth, and why website traffic may go down while lead quality goes up. They also dig into why the old SEO foundations still matter, why AI cares about your brand across the web, and why chasing every shiny new AI tactic is a mistake. Listen to this episode and learn how to position your shop to be recommended by AI, not just found on Google. Show Notes with Timestamps Introduction to AI-First SEO (00:00:10) Host Brian Walker introduces guest Michelle Travis to discuss AI-first SEO from a technical standpoint, building on a previous episode. What is Zero-Click Search? (00:02:14) Michelle explains zero-click search, where users get answers from AI overviews without clicking on websites, affecting traditional traffic metrics. Impact on Website Traffic and Leads (00:04:21) Discussion on how zero-click search reduces overall website traffic but increases the quality and conversion rate of the remaining visitors. How AI Builds Trust (00:07:28) AI builds trust by acting as a reliable recommender, which then transfers that trust directly to the suggested auto repair shop. The Overlap Between Traditional SEO and AI SEO (00:09:21) Michelle explains how foundational SEO practices like NAP consistency and review management have become even more crucial for AI optimization. AI as a Human-Like Recommender (00:13:07) AI evaluates businesses more like a human, valuing trust signals like diverse review sources and certifications more than traditional algorithms. Ranking Brands, Not Just Websites (00:17:37) The focus shifts from ranking for keywords to establishing the shop's brand across the web through tracked brand mentions. The Power of Increased SEO Efforts (00:20:02) Discussing how increasing the quantity of SEO activities, like creating topic clusters, accelerates building topical authority and attracting high-ticket repairs. Biggest Misconceptions About SEO and AI (00:25:59) Michelle addresses common misconceptions, including the necessity of in-depth content and the idea that you must implement every new AI trend. AI is Not an Expert (00:29:12) A warning that AI tools are not experts, can be factually incorrect, and require knowledgeable human oversight to be used effectively. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Episode 205 of the Auto Repair Marketing Podcast They Ask, You Answer Endless Customers Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled AI is no longer something that’s “coming.” It’s already changing the way auto repair shops get discovered, build trust, and attract high-value clients. In this conversation, Brian Walker sits down with Doug DeLucca and Chris Luoma to talk about what happens when an auto repair shop embraces an AI-first SEO strategy and starts creating the kind of content AI platforms actually want to recommend. From ChatGPT and Claude to Grok and Gemini, both shop owners share real stories of customers finding their businesses through AI searches, arriving more educated, more trusting, and more ready to buy than the average lead. They also break down how content marketing, thought leadership, blogs, FAQs, and branding are helping their shops stand out in a rapidly changing digital landscape. You’ll hear how one AI-generated referral turned into a $4,500 brake repair job, another became a $17,000 truck repair ticket, and why the future of marketing auto repair shops may look very different from traditional Google search. If you want to understand where SEO, AI, and shop marketing are headed and how to position your shop ahead of the curve, this is an episode you don’t want to miss. Listen now. Show Notes with Timestamps Introduction to AI-First SEO (00:00:09) Host Brian Walker introduces guests Doug DeLucca and Chris Luoma to discuss the results of their AI-first SEO strategy. Sponsors: Shop Boss & App Fueled (00:00:31) A brief thank you to the episode's sponsors, Shop Boss management software and App Fueled custom loyalty apps. Business Growth Over the Last 12-18 Months (00:01:21) Doug and Chris share their significant growth in revenue, gross profit, and car count over the past year. First Customer from an AI Recommendation (00:02:51) Both shop owners recall the first time a customer mentioned finding their business through an AI tool like ChatGPT. Which AI Platforms Are Recommending Shops? (00:04:51) The guests discuss the various AI platforms, like ChatGPT, Grok, and Claude, that customers are using to find them. How AI-Referred Clients Differ from Google Clients (00:05:37) AI-referred customers are more educated about the shop and their vehicle's issue, arriving with a higher intent to buy. Building a Relationship with AI (00:07:40) The conversation explores how users build a trusted relationship with AI, making its recommendations feel like a personal referral. The Impact of Upgrading to Level Two SEO (00:09:17) Doug and Chris explain how upgrading their SEO strategy led to higher quality clients and increased online appointment bookings. Targeting College Students with SEO (00:11:32) Both owners discuss successfully using dedicated web pages and blogs to attract college students and their out-of-state parents. Big Ticket Jobs from AI Referrals (00:13:14) Doug shares a story of a $4,500 brake job from a customer who used Grok to troubleshoot his car. Sponsors: Shop Boss & App Fueled (Mid-roll) (00:14:51) A mid-episode break highlighting the features and benefits of Shop Boss shop management software and App Fueled loyalty apps. A $17,000 Job from an AI Lead (00:17:03) Chris recounts how a new customer, who researched the shop extensively via AI, came in for a $17,000 engine replacement. Organic vs. Paid Growth Strategies (00:19:19) Doug discusses his organic, content-focused growth strategy, which has lowered marketing spend while increasing business by over 30%. A Mixed Marketing Approach (00:22:23) Chris explains his strategy of combining paid ads on Google and social media with a strong focus on content creation. The Future of Paid Ads in AI (00:23:38) The group speculates on how paid advertising within AI platforms might change the marketing landscape for auto repair shops. What Shop Owners Don't Understand About Marketing (00:26:44) The guests emphasize that content is king and that shops need to be different, using video and social media. Using Video and Social Media for Engagement (00:29:39) Doug and Chris discuss their use of video and frequent social media posting to build brand awareness and engagement. Final Thoughts: Lean into Content (00:31:11) The guests conclude that creating consistent, quality content is the best way to win in the new era of AI. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Endless Customers by Marcus Sheridan They Ask, You Answer by Marcus Sheridan Business Network International (BNI) Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Let’s be real, nothing feels better than when your marketing is firing on all cylinders. Phones ringing, bays full, your team moving fast. And then… it just stops. No warning. No clear reason. Same budget, same ads, same strategy but the results? Gone. In this episode, Kim Walker breaks down exactly why that happens and, more importantly, what to do about it. She walks through the real lifecycle of marketing, from the early wins of launch, to the momentum of growth, to the frustrating plateau, and eventually the decline that catches most shop owners off guard. But here’s the kicker… It’s not bad luck. It’s predictable. You’ll hear the common mistakes shop owners make (like pulling budgets too early or chasing shiny new tactics), what’s actually happening behind the scenes with platforms like Google and customer behavior, and how smart shops stay ahead by making data-driven decisions instead of emotional ones. If you’ve ever said, “Our marketing just stopped working,” this is one you need to hear. Hit play now and learn how to stay ahead of the curve instead of constantly playing catch-up. Show Notes with Timestamps Introduction: Why Your Marketing Stops Working (00:00:10) Kim Walker introduces the episode's topic: why marketing campaigns that initially work well eventually stop being effective over time. The Marketing Life Cycle (00:01:16) Marketing has a life cycle just like anything else. Understanding it helps you avoid panic and make timely adjustments. Phase 1: The Launch (00:02:08) The exciting first phase of a marketing campaign, characterized by early wins, low competition, and the joy of newness. Phase 2: The Growth (00:02:48) The phase where marketing efforts become consistent, momentum builds, phones ring, and results are strong and steady. Phase 3: The Plateau (00:03:32) Growth begins to slow down. Things feel steady, but the initial momentum has noticeably decreased, leaving you wondering why. Phase 4: The Decline (00:04:43) Results are dropping while costs are rising. Ad fatigue sets in, and competitors may be catching up. Common Mistakes Shop Owners Make (00:05:42) Discussing common errors like the "set it and forget it" mindset, pulling budgets too early, and blaming channels. Chasing Shiny Objects (00:08:35) Warning against pursuing new marketing trends without first fixing foundational issues in your existing strategy and ensuring they are solid. External Factors Affecting Marketing (00:11:44) Discussing external influences like new competitors entering the market, the rising cost of ads, and shifts in customer behavior. Algorithm Changes (00:15:12) Platforms like Google and Facebook constantly change their algorithms, which can suddenly impact your marketing campaign's performance and results. Is Your Brand Stale? (00:16:32) Considering the possibility that a brand may need a refresh over time, which could be a slow-building reason for decline. What Smart Shops Do Differently (00:17:42) Smart shops regularly refresh creative and messaging, layer strategies, and track trends instead of reacting based on emotions. The Importance of a Long-Term Mindset (00:22:02) Successful marketing requires a long-term mindset with annual and quarterly plans, not just jumping from campaign to campaign. Closing and Call to Action (00:22:56) Kim encourages listeners to send feedback, ideas, and questions, and asks for reviews on their favorite podcast app. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Walker’s Hierarchy of Marketing Needs Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled Most shop owners are out here making big decisions based on gut feelings, a few loud customer opinions, or whatever seems like a good idea in the moment. And sometimes that works… but a lot of times, it doesn’t. What if you had a way to pressure test your ideas before rolling them out? What if you could hear directly from the people you actually want more of… your best clients… and even the ones who are not afraid to tell you the truth? That’s exactly what this episode dives into. Kim Walker breaks down how a customer advisory panel can become one of the most powerful tools in your shop. Not just for marketing, but for smarter decision making, better services, and avoiding costly mistakes before they happen. She’s not talking theory here. This is pulled straight from real world experience, both inside an auto repair shop and at Shop Marketing Pros, where these panels have literally stopped bad ideas in their tracks. If you’ve ever wondered what your customers are really thinking… or wished you had a sounding board before making your next big move… this is one you don’t want to skip. 👉 Hit play and learn how to build a customer advisory panel that actually moves your shop forward. Show Notes with Timestamps Introduction to Customer Advisory Panels (00:00:10) Host Kim Walker introduces the episode's topic: creating and managing a customer advisory panel for your auto repair shop. Sponsor Shout-out (00:00:42) A brief interlude to thank the episode's sponsors, Shop Boss and App Fueled, for their support of the podcast. The Problem We're Fixing Today (00:01:07) Kim explains how an advisory panel helps shop owners make better decisions by getting direct feedback and ideas from customers. Why Have a Customer Advisory Panel? (00:02:29) Discussion on the reasons to start a panel, emphasizing the need for honest feedback from a diverse group of customers. Selecting Your Panel Members (00:03:39) Advice on choosing the right people for your panel, including a mix of top-tier clients and those who offer honest criticism. Incentivizing Your Panel (00:06:12) Kim discusses the importance of showing appreciation for members' time through incentives like recognition, perks, or early access to services. Surprising Benefits and Feedback (00:07:32) The host shares how panels provide honest feedback, great ideas, and can even prevent the business from making poor decisions. How a Panel Saved a Bad Decision (00:08:47) A personal story about how the Shop Marketing Pros advisory panel advised against pursuing a "fastest-growing" award, saving the company. Sponsor Segment: Shop Boss & App Fueled (00:10:04) A detailed promotional segment for the episode's sponsors, highlighting the features and benefits of their services for auto repair shops. How to Run Your Advisory Panel Meetings (00:12:08) Practical tips on the logistics of running meetings, including frequency (quarterly), format (in-person dinner or Zoom), and keeping it simple. Creating a Meeting Agenda (00:13:35) Kim explains how to structure meetings with a prepared agenda while also leaving open space for panel members' own feedback. Using a Rolling System for Members (00:14:36) A suggestion to rotate panel members over time to keep ideas fresh and maintain continuity, similar to a board of directors. Questions to Ask Your Panel (00:15:46) Example questions to ask your advisory panel about what they value, their frustrations, and services they wish you offered. First Steps to Get Started (00:17:05) Actionable advice for shop owners: start simple by identifying and inviting 5-7 of your best customers to a dinner meeting. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss . You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network : https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/