Your Marketing Playbook

Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:15 Intro 01:30 Will Draper's 5 Step Framework to Rank in AI Search 01:54 Step 1: Foundation 08:08 The One Tool to Audit Every Real Estate Bio at Once 10:04 Step 2: Authority 17:22 Step 3: Relevance 17:51 How to Turn One Past Deal Into a Case Study AI Can Find 21:04 The Birthday Gift Example That Explains How People Search Now 22:56 Step 4: Proof 28:37 Step 5: Media 30:41 The Caption Formula Behind Marie Lee's Viral Post 34:39 The Five Steps Recap Before the Final Takeaway 38:31 Will Draper's Free Lead Magnet: How to Replicate These Case Studies ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Will Draper: https://www.instagram.com/itswilldraper/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestatemarketing #aisearch #chatgpt

The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop creating content that looks like everyone else's and start leaning into their own stories, opinions, local knowledge, and perspective. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00-01:07 Intro 01:08 Trend #1: The AI Script Trend That Makes Agents Sound Like Hostages 03:17 Trend #2: The Fake Podcast Setup With No Actual Podcast 04:47 Trend #3: Ranking Real Estate Influencers Instead of Local Stuff 07:13 Trend #4: Generic Homebuying Tips and Educational Content 08:24 Trend #5: The Overly Cinematic Listing Video 09:48 Trend #6: The AI Slop Image Trend ✅ Stay Connected With Us → 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestatecontent #realestatemarketing #realestateagents

Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings. She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven-day off-market listing challenge. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://www.instagram.com/reels/DchM4ZIN9L0/ https://www.instagram.com/p/DcUURZwNj6w/ https://www.instagram.com/p/DbOGyrgEUmm/ https://www.instagram.com/reels/DU9UB4UD20q/ https://www.instagram.com/p/DVZ0c5aDO2u/ ⏰ Timestamps: 00:00 - 01:17 Intro 01:19 The Real Secret: You Need Case Studies, Not Just Content Ideas 04:28 The $3,000 Save That Became the Perfect Case Study 05:19 The "Yap Style" Packaging Formula 08:13 How to Actually Come Up With Storytelling Content (Marie's Method) 09:20 The One Type of Content AI Still Can't Mass-Produce 11:21 "I Just Closed the Most Difficult Sale of My Career" 16:49 Not a Video Person? Here's the Written Alternative 17:43 The Algorithm Flip: Carousels Are Suddenly Beating Reels Again 20:12 Stop Writing "3 Bed, 2 Bath," Sell the Design Instead 22:02 The Slide-by-Slide Anatomy of a High-Converting Carousel 25:39 The Real Time Cost Behind "Simple" Packaging 29:42 The Wildest Listing of Her Career: A 7-Day Sale Ultimatum 35:28 Do Storytelling Posts Actually Generate DMs, or Just Brand Recall? 39:40 Marie's Already Blown Past Her 2025 Sales Goal ✅ Stay Connected With Us: 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Marie Lee: https://www.instagram.com/movemetotennessee/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestate #marketing #contentstrategy

The Broke Agent discusses the three worst tips from real estate conference panels, from “just be authentic” to “done is better than perfect” to “how you look and sound doesn’t matter.” BAM Camp: https://bamcamp.remindermedia.com The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx DJI Mic Mini: https://www.amazon.com/dp/B0DDL8WGH5?th=1 –––––––––– 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to the BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒 00:00 – Intro 01:21 – The Epidemic Ruining Real Estate Conferences 01:40 – “Just Be Authentic” Is Officially Useless Advice 03:08 – The Question List That Replaces “Just Be Yourself” 04:19 – The 8-Second Video That Nails Personal Branding 06:05 – What’s in Your Background Is Telling Your Story Too 07:44 – “Done Is Better Than Perfect” Is Toxic 09:46 – The Free App Combo That Fixes Your Delivery 11:01 – BAM’s AI Tool That Writes Hyper-Local Scripts for You 11:35 – “How You Look, Sound, and Feel Doesn’t Matter” Is a Lie 12:48 – The Mini Mic That Changes Everything 14:17 – The Three-Point Recap: What Actually Works ✅ 𝐒𝐓𝐀𝐘 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐄𝐃 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ –––––––––– 𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at Zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a real estate-trained virtual assistant → https://www.summitvasolutions.com/byronlazine-referral –––––––––– #RealEstateMarketing #ContentStrategy #SocialMediaTips

Alyssa Stalker joins The Broke Agent to discuss how to escape 500 view jail by auditing your outlier content and finding the niche that gets you followers, plus the social media playbook for real estate agents for the rest of 2026. BAM Camp: https://bamcamp.remindermedia.com The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:01 - Intro 01:02 - Building The Complete 2026 Content Playbook For Agents 03:17 - The First Move: Audit Your Outlier Content 04:28 - Finding Your Niche Starts With One Simple Question 10:01 - Why Lo-Fi Content Is Beating Highly Produced Videos Now 12:10 - The Hook Framing Secret Behind Every Viral Clip 18:22 - The Carousel Hook Formula For Agents Stuck In View Jail 22:10 - The All-Black Text Posts Pulling 11K-12K Likes 28:36 - A Smarter Way To Post About Reviews And Rankings 34:07 - What Agents Should Completely Stop Doing In 2026 38:47 - The Full Recap: Your 2026 Content Checklist ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Alyssa Stalker: https://www.instagram.com/heyalyssamichelle/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #ContentStrategy #RealEstate #Marketing

The Broke Agent is joined by Katie Day, founder of the Move Me to Texas team and Houston Unlocked, to break down how she grew a hyper local Instagram account to 45,000 followers in two years. They get into the content buckets and AI workflow behind the account. BAM Camp: https://bamcamp.remindermedia.com The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://www.instagram.com/p/DbsuAVqhYCo/ ⏰ Timestamps: 00:00 - 01:04 - Intro 01:27 - Houston Unlocked Hit 45K Followers in Just Two Years 05:08 - The Content Buckets Behind a 45K Account 08:09 - The Signature Series Trick for Recurring Stories 08:46 - Should You Add Your Opinion to Hyper Local News? 11:54 - How Katie Sneaks Business Ties Into Local Content 15:47 - Using Claude to Review City Planning Meetings 20:59 - The Custom GPT Trained to Sound Exactly Like Katie 23:15 - The Teleprompter Mistake Making Your Videos Look Fake 25:12 - Stop Filming Multiple Takes, Do This Instead 29:33 - The Map Post That Became Katie's Best Performing Content 31:18 - The Caption Trick That Wins Passive Follows 32:54 - The Agent Ranking Trend Eric Is Sick Of 34:21 - The Hyperlocal Twist That Beats Influencer Rankings ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Katie Day: https://www.instagram.com/movemetotx/ , https://www.instagram.com/houston.unlocked/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #Hyperlocal #Content #Strategy

Jimmy Conover joins The Broke Agent to discuss his Instagram posting strategy that helps him continuously go viral and the Instagram DM strategy he uses to generate leads. BAM Camp: https://bamcamp.remindermedia.com 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing that never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you: https://remindermedia.com/bamsample/ 🔔 Subscribe to The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent?sub_confirmation=1 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Jimmy Conover: https://www.instagram.com/realjimmyconover/ https://www.instagram.com/jimmyconoverofficial/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers, plus advanced marketing tools to scale your business in today’s market: https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com, or join BAMx and get access for free: https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged: https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides agents in real time so they can close with confidence: https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it free: https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a real estate-trained virtual assistant: https://www.summitvasolutions.com/byronlazine-referral #Instagram #RealEstateMarketing #ContentStrategy

Kenny Truong who owns the #4 team in California joins The Broke Agent to discuss replacing boring team leader content with hyper local visuals that drive massive engagement. He breaks down his exact AI prompt workflow for transforming Bay Area news headlines, regional humor, and trending visual styles into high performing carousels and motion graphics. BAM Camp: https://bamcamp.remindermedia.com 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent?sub_confirmation=1 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 Show Resources: https://www.instagram.com/p/DbMZ5j8Dxnw/?img_index=1 https://www.instagram.com/p/DbEwIMjmHhc/?img_index=1 https://www.instagram.com/p/DbLZ9s7nYB-/?img_index=3 https://www.instagram.com/p/Da0Y_5li1wX/ https://www.instagram.com/p/DaiQiA0FFG5/?img_index=1 https://www.instagram.com/p/DbOowoWEmnw/?img_index=1 ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Kenny Truong: https://www.instagram.com/kenny_fast/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #Hyperlocal #AIContent

The Broke Agent discusses seven proven tactics to reset engagement and outsmart changing social media algorithms, including shifting video backgrounds, using AI critique boards, and delivering timely local news with personal hot takes. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 Intro 01:12 Seven Proven Methods to Beat the Ever-Changing Algorithm 02:03 #1: Repost Your Best Content (It's Basically a Crime Not To) 04:44 #2: Repackage Old Content Into a Completely Different Format 06:25 #3: Share a Contrarian Opinion (It Doesn't Have to Be Controversial) 09:00 #4: Let AI Critique Your Content Before You Post It 09:43 #5: Post Something Ridiculously Simple (Text-Only Wins Big) 10:44 #6: Captions, Subtitles, and Text Hooks Are Non-Negotiable 11:50 #7: Break the News Before Anyone Else Does ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #ContentCreation #SocialMediaAlgorithm

Dave Hutch joins The Broke Agent to audit real agent websites live and break down the exact trick that gets AI to recommend you. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent Become a member of BAMx: https://www.skool.com/bamx 👉 ReminderMedia: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to the BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 Intro 00:43 How To Check If Your Website Is AI Searchable 03:46 Live Audit: The AI Website Blueprint 07:49 Your Bio Is Basically an AI Prompt 09:35 Why Hiding Your Name Kills Personal Branding ✅ Stay Connected With Us 👉 The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Dave Hutch: https://www.instagram.com/thedavehutch/ BAM PARTNERS Realtor.com The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign Zoodealio Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! https://www.skool.com/bamx/about Rayse Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ Shilo The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/ PropStream The most trusted provider of comprehensive real estate data nationwide. Try it FREE: https://trial.propstreampro.com/bam/ Summit VA Solutions Leverage your business with a real estate-trained virtual assistant. https://www.summitvasolutions.com/byronlazine-referral

Dave Hutch joins The Broke Agent to break down the Claude skill that puts Hormozi, Suby, and a skeptic on your board of advisors to critique your content ideas. He explains how he created it and why the verdict beats posting on a guess. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 Intro 01:11 What Is The "Board of Advisors"? 03:11 He Used AI to Make a Post and It Completely Flopped 04:00 Building a Fake Boss Who Loves Every One of Your Ideas 07:31 The AI Prompt That Tests Your Content Idea Before You Post It 10:36 Why He Runs This in Claude Cowork Instead of a Normal Chat 15:26 Meet the Board: Savage AI Personas Roast and Refine His Idea 18:25 The Verdict: How the Board Combines Every Critique Into One Winning Concept 20:42 The Origin of the "Board of Advisors" Idea 22:43 Should AI Ever Write the Actual Script? ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Dave Hutch: https://www.instagram.com/thedavehutch/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐃𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com, or join BAMx and get access for free! https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #ContentCreation #ClaudeAI #AIForRealEstate

Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram's Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00-01:04 Intro 01:05 Krys Reveals How Often He's Actually Posting 02:27 The Brutal Truth About Why Your Content Is Flopping This Summer 05:51 Why Regurgitating Headlines Is Killing Your Content 11:40 Krys's AI Dictation Strategy 16:15 Knowing Your Audience Changes Everything 21:36 Why Your Video Setting Has to Match the Feeling You're Selling 23:46 The Instagram Teleprompter Trick That Kills 6,000 Takes 28:45 The Carousel Trick That Turned a Flopped Video Into a Game Changer 40:16 The Caption Mistake That's Secretly Hurting Your Reach 45:23 If Your Content Worked Once, Steal It and Reuse It Everywhere 48:30 Train Your Brain to Spot Content in Your Everyday Life 53:40 Why Showing Your Outtakes Beats a Polished Final Video ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Krys Benyamein: https://www.instagram.com/krysbenyamein/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦 The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #AIForRealtors #ContentStrategy #RealEstateMarketing

Matt Lionetti joins The Broke Agent to discuss how he builds listing videos that sell homes without ever mentioning the price, why he casts real people to show what life feels like in a property, the story behind his viral "Dear Older Me" video, and the one question he asks before posting anything. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 Show Resources: https://www.instagram.com/p/DZVIF7exuuW/ https://www.instagram.com/p/DZsUPNMRP_j/ ⏰ Timestamps: 00:00 The First Thing Matt Does When He Gets a Listing 05:51 You Don't Have to Be Creative to Make a Great Listing Video 07:39 Matt's Unique Content Switch 10:37 The Content Filter Every Agent Needs: "Would I Actually Like This?" 12:38 Watch This Listing Video Then Try Not to Cry 15:43 The Golf Ball Condo Tour That Nailed Its Target Buyer 18:07 What to Do When a Listing Video Flops 21:53 Why "Comment the Word X" Destroys Listing Video Energy 26:40 The Hardest House Matt Ever Had to Market 36:52 Speed Tours: Genius Niche or Brand Trap? 40:35 Matt's Full Tactical Breakdown for Agents at Any Listing 49:08 The Five-Point Summary: Matt's Listing Video Framework ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Matt Lionetti: https://www.instagram.com/matt.lionetti/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #ListingVideos #RealEstateContent

The Broke Agent lays out a real-world content strategy for real estate agents, from identifying your ideal client to hijacking trends, using a five-filter system that makes every post more targeted and more fun to create. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 Intro: Why Your Content Is Going Nowhere (And You Know It) 01:30 Filter #1: The Audience Filter 04:02 Filter #2: The Location Filter 06:50 Filter #3: The New Information Filter 08:01 Filter #4: The Authenticity Filter 09:19 Bonus Filter #5: The Trend Filter 09:34 How To Hit All 5 Filters In One Post (Live Example) 10:17 The Full 5-Filter Recap ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐃𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #RealEstateAgent #ContentStrategy

Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 Show Resources: https://claude.ai ⏰ Timestamps: 00:00 - 01:48 Intro 01:49 - 03:26 ChatGPT vs. Claude: Which One Wins for Real Estate Marketing? 03:27 - 04:51 Paid vs. Free Claude: Is the $20/Month Worth It? 04:52 - 07:51 Don't Import Your ChatGPT History Into Claude (Here's Why) 07:52 - 09:11 How to Let Claude Audit Your Entire Instagram Strategy 09:12 - 13:23 The Right Way to Build a Brand Identity Inside Claude 13:24 - 16:08 How to Use Claude So It Never Forgets Who You Are 16:09 - 22:33 Skills vs. Projects in Claude: Agents Are Using This Wrong 22:34 - 23:59 The Prompt Trick That Makes Claude Ask Better Questions 24:00 - 26:53 Talk to Claude Out Loud for 5 Minutes Before You Type Anything 26:54 - 30:40 Claude Code: Agents Can Build Landing Pages Without a Developer 30:41 - 43:34 The Honest Truth About How Long It Actually Takes to Learn Claude 43:35 - End The One Prompting Tip That Changes Everything for Content ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Haley Ingram: https://www.instagram.com/coffeecontracts/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #ClaudeAI #AIForRealtors

The Broke Agent discusses the 11 unwritten rules of social media that the "gurus" completely ignore. He breaks down the exact strategies he used to build an audience of over 1.5 million followers across all platforms. This is built specifically for real estate agents who are tired of wasting hours on videos that get zero engagement. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:19 Intro: Rule 1 The Always Be Posting Advantage Nobody Talks About 02:23 Rule 2: Taking a Break is Bad, Announcing It is Worse 03:54 Rule 3: Engage Back or Lose Them Forever 04:42 Rule 4: Your Client is Watching Your Stories While You Ignore Their Texts 05:30 Rule 5: Sharing Your Feed Post To Stories is Killing Your Reach 06:39 Rule 6: Your Caption is Not a Press Release 07:29 Rule 7: Stop Begging for Engagement With Zero Direction 08:57 Rule 8: Same Format Every Time = Invisible Account 10:22 Rule 9: Stop Asking for Business, Your Content is Already the Pitch 11:28 Rule 10: Your Audience Forgot 90% of What You Posted. Reuse It. 12:19 Rule 11: If You Wouldn't Stop Scrolling for It, Don't Post It ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #SocialMediaStrategy #TheBrokeAgent

The Broke Agent discusses how real estate agents can stop losing leads by fixing their poorly optimized Instagram bios. Learn the exact structure needed to answer who you are, where you work, and why local consumers should follow you. He also shares tactical tips on optimizing your profile for Google SEO and setting up strategic pinned posts. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 Intro: Your Bio is Killing Your Leads (And You Don't Know It) 01:03 847,000 Agents Have the Exact Same Bio as You 02:44 The Profile Photo Rule Nobody Follows 03:27 Your Handle is Part of Your Brand Identity 04:41 The Most Overlooked SEO Hack on Instagram 05:42 Your Bio Line-by-Line Breakdown 08:23 Stop Using "Call Me" as Your CTA 09:09 Highlights Are Dead: Here's What to Do Instead 10:08 The 3-Pinned Posts Strategy That Tells Your Whole Story 10:58 "Faces and Places": The Feed Formula That Converts 12:07 The Full Profile Checklist in 60 Seconds ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #SocialMediaConversion #InstagramForRealtors

Tessabella Jelten sits down with The Broke Agent to explore how real estate professionals can move beyond surface level AI use and instead build systems that actually scale their marketing. The focus is on Claude Projects and how centralized knowledge structures can lock in brand voice, messaging consistency, and content strategy so AI outputs feel tailored instead of generic. If AI tools have felt like they produce inconsistent or unfocused marketing help, this episode breaks down a more structured approach. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: BAMx Membership 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Stop wasting budget on marketing that disappears without response. Get campaigns designed to generate real replies and conversations → ReminderMedia BAM Sample 🔔 Subscribe to The Broke Agent YouTube Channel: The Broke Agent YouTube 📩 Subscribe to BAM Newsletter: BAM Daily Newsletter 🧐 Learn more about BAM: BAM 🔗 Episode references: Claude AI ⏰ Chapter guide: 00:00 Opening context 00:57 Why Claude Projects matter for agents 03:16 Structuring content goals for better AI output 07:12 Building project systems for real estate marketing 07:28 Hyperlocal content strategy 10:02 Inputs needed to train your AI setup 11:23 Using personal interests to shape content ideas 17:49 Learning approaches and skill building 22:04 Property focused content strategy 24:00 Agent to agent communication approach ✅ Stay connected The Broke Agent: Instagram Tessabella Jelten: Instagram BAM PARTNERS Realtor.com A platform built to help real estate professionals reach serious buyers and sellers with stronger tools and visibility. Zoodealio Connect clients with cash offer options quickly. Code BAM provides 15 percent off, or access is included with BAMx membership. Rayse Tools designed to clearly communicate agent value through presentations, collaboration, and reporting. Shilo AI An AI assistant designed for real estate teams that supports agents with real time guidance and coaching. Summit VA Solutions Virtual assistant support built specifically for real estate workflows. #RealEstateMarketing #ClaudeAI #AIForRealEstate

Dan Oneil joins The Broke Agent and Jason Cassity to discuss why The Walk Thru podcast is ending, their favorite moments from the show, and what is coming next. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://www.tiktok.com/@danoneil__/video/7587079218106797325?_r=1&_t=ZT-96MIRhbK5rJ https://www.tiktok.com/@danoneil__/video/7609476823709273357?_r=1&_t=ZT-96MIUZ58Wkv https://www.instagram.com/realworld_ai_/ ⏰ Timestamps: 00:00-00:47 Intro 00:48 Topic #1 - The Walk Thru Is Ending 17:49 Topic #2 - Favorite Guests/Moments 25:50 Topic #3 - What’s Happening Next ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/ 👉 Connect with Dan Oneil: https://www.instagram.com/danoneil_/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #TheWalkThru #BAMMedia

Dustin Fox joins The Broke Agent to discuss how to create a content pipeline with AI that actually works for real estate agents. He reveals the tools and prompts he uses to dominate his market and stay ahead of the tech curve. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://www.instagram.com/p/DX7WxDJJ5Bg/ ⏰ Timestamps: 00:00 - 01:10 Intro 02:44 - Topic: How To Create A Content Pipeline With AI ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Dustin Fox: https://www.instagram.com/dustinmfox/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #RealEstateMarketing #DustinFox #ContentPipeline