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Published by Sarah Thomson - Online Social Butterfly
Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.
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In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise. I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers. We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings. By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings. We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive. This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses. www.handmadepride.com.au http://instagram.com/handmadepride Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I chat with Lexi Blaik, the vibrant force behind the popular Instagram account Lexi in Wonderland. We dive into her journey as an American influencer living in Australia, and how she transitioned from a full-time job in an animal shelter to becoming a social media sensation. Lexi shares her insights on the unexpected support from strangers online and how it encouraged her to keep sharing her experiences. We explore the nuances of cultural differences that fascinate her followers and discuss how Lexi crafts compelling content that resonates with her audience. We also delve into her new venture, Social Butter Studios, where she helps small businesses and content creators refine their social media strategies. This episode is packed with practical advice for business owners looking to harness the power of storytelling in their digital marketing efforts. - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Socials links for shownotes: - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I delve into the multifaceted topic of AI disclosure, watermarks, and authorship. This conversation is sparked by the recent changes across platforms like Instagram, Substack, and Claude, where AI involvement is being more transparently marked. I share my own experiences and thoughts on how these changes impact content creators, especially in terms of originality and authorship. We explore the distinction between AI-assisted and AI-generated content and how various platforms are handling this differentiation. I also discuss how these changes are driven by the EU AI Act, which mandates transparency in AI-created content, and how this legislation is applied unevenly across different platforms. Throughout the episode, I encourage listeners to consider their own stance on AI use and its implications for personal branding and professional reputation. This conversation is especially relevant for business owners who utilize AI to manage their workload. Join me as we navigate this evolving landscape and reflect on the role AI plays in our content creation processes. AI assistance is not authorship. If I wrote the idea, the argument, the meaning, the emotional core, and the final judgment, then it is my work. If Claude helped translate it, polish a sentence, or make it clearer, that does not suddenly make Claude the author. But a watermark absolutely changes how people perceive authorship. People are not going to say, “Claude may have been involved in processing this text.” They are going to say, “AI wrote this.” Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this exciting episode, I'm joined by the inspiring duo Priya Ravindra Kalyanimath and Kerrie Lee Brown, the founders of Lioness Global Initiatives. We delve into their shared vision of uniting women worldwide through transformative travel experiences. Priya shares her journey from launching Poonar, a sustainable luxury brand, to creating impactful global initiatives. Kerrie, with her rich media background, highlights the importance of authentic connections and transformational leadership. We explore their upcoming expedition to South India, designed to offer women a blend of cultural immersion, leadership training, and peer exchange. This episode is a must-listen for women entrepreneurs looking to expand their horizons and embrace global sisterhood. Socials links for shownotes: https://www.instagram.com/kerrieleebrown/ https://www.linkedin.com/in/kerrieleebrown/ https://www.facebook.com/KerrieLeeBrown https://www.youtube.com/@kerrieleebrown https://kerrieleebrown.com/ https://www.thelionessglobal.com/homepage https://www.facebook.com/people/Lioness-Global-Initiatives/61572365502120/ https://www.instagram.com/lioness_global_initiatives/ https://www.linkedin.com/company/lioness-global-initiatives%E2%84%A2 https://www.linkedin.com/in/priyaravindra/ 1. Kerrie and Priya expedition@thelionessglobal.com 2. Priya Ravindra priya@punar.com.au Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I chat with the inspiring Ken from Ease-Up Virtual Solutions, a VA agency that has been an integral part of my business. Ken shares her journey from being a preschool teacher in the Philippines to becoming a successful virtual assistant and now the proud owner of her own agency. We also delve into the misconceptions about working with VAs and how building a strong working relationship can lead to incredible results. If you're considering hiring a VA or running an agency, this episode is packed with practical advice and heartfelt stories that will inspire you to explore new possibilities. LinkedIn Profile: linkedin.com/in/kennethjoybersamin Instagram: Ease-Up Virtual Solutions Facebook: Ease-Up Virtual Solutions Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I chat about the real problem with your sales page and why those minor tweaks might not be the solution. Following on from last week's deep dive into sales pages, today I focus on understanding conversion rates and why traffic is often the overlooked culprit when sales pages don't seem to perform. I share industry benchmarks, revealing that a 6.6% conversion rate is actually solid, and why obsessing over button colours isn't the fix you might hope for. Instead, it's all about driving more traffic to your page, using strategies like organic social, email lists, SEO, and collaborations. I also stress the importance of data, recommending tools like Google Analytics to help you avoid guessing and start knowing. Tune in to gain practical insights and improve your sales page's effectiveness! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I chat about sales pages and why they matter for your business. I'm really excited to share this because I often see my coaching clients with great offers but no effective way to seal the deal. We dive into what differentiates a sales page from a landing page and your website, emphasising why this distinction is crucial. You'll learn the six key elements every sales page needs to convert effectively, from a compelling headline to social proof. I also touch on common mistakes like over-designing and making sales pages do too much. By the end, you'll have practical tips on building a sales page efficiently, including using Claude to make the process quicker. This episode is packed with insights to help streamline your sales process and close more deals, so tune in and take some notes! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube
In this episode, I chat with the wonderful Navi Sparkle, who shares her incredible journey from a challenging marriage to becoming a successful relationship coach. Navi opens up about the personal struggles she faced, including a cancer diagnosis, and how these experiences shaped her path to helping high-achieving women find love. We dive into her ACC Love Formula, which stands for Attraction, Connection, and Commitment, and how it can transform relationships. Navi's insights on embracing vulnerability, understanding personal desires, and fostering meaningful connections are invaluable for anyone seeking deeper relationships. Her story is a testament to resilience and the power of love. www.naveesparkle.com https://www.instagram.com/navee_sparklebdw/ https://www.facebook.com/profile.php?id=100077032028710 Connect with Online Social Butterfly 💗 📷 Instagram f Facebook 🧵 Threads 📌 Pinterest 🎧 Spotify 🍎 Apple Podcasts ▶ YouTube
In this episode I chat with Tania Carcenac from AI with Intent about making AI genuinely useful for small business owners. Tania shares how she moved from life coaching into AI support, why intention and values should guide the way we use AI, and how her “Out of Your Head” service helps business owners set up practical, personalised systems. We talk about automating repetitive tasks, staying curious about AI, and using technology to create more time for the work you actually enjoy. Socials links for shownotes: https://www.aiwithintent.com.au @tania.carcenac Quiz (free): https://www.aiwithintent.com.au/quiz Back Pocket Guide ($17): https://taniacarcenac.myflodesk.com/back-pocket-guide OOYH offer page: https://www.aiwithintent.com.au/out-of-your-head Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube
In this week's episode, I chat with the fabulous Lauren from The Audacious Agency about the often overlooked power of entering and winning awards in business. Lauren shares her journey of establishing a premier profile-building agency and opens up about how awards have transformed careers and businesses, including a memorable story about a start-up product competing against Google—and winning! We get into the nitty-gritty of why every business, regardless of size, should consider entering awards and how the process itself can be transformative. Lauren also dispels myths about needing to be 'big enough' to win and gives actionable tips on leveraging those wins. As always, our conversation is filled with practical advice and insights tailored for our digital-savvy audience. https://www.linkedin.com/in/laurenclemett/ Lauren Clemett https://theaudaciousagency.com The Audacious Academy - theaudaciousagency.com
### Episode Names 1. EP01 - The Metric You're Missing 2. EP01 - Discover Your Key Business Metric 3. EP01 - Customer Lifetime Value Secrets 4. EP01 - Boost Business with One Metric 5. EP01 - Reap Rewards from Repeat Revenue ### About the Guest(s) I'm Sarah Thomson, your host here to guide you through the ups and downs of digital business. With years of experience in marketing and business growth, I've navigated countless metrics and strategies. In this episode, I'll be breaking down the essential metric that can transform your business success. ### Episode Summary In this episode of The Digital Queens Podcast, we delve into understanding the one metric that can transform your business: the customer lifetime value (CLV). While many entrepreneurs focus on metrics like followers, open rates, or sales without context, it’s the repeat customer revenue that truly indicates business health. I discuss the misleading nature of vanity metrics and highlight how sustainable growth comes from nurturing existing customers. Join me as I guide you through calculating and appreciating the importance of CLV. Understand that tracking how much value your repeat customers bring vs. acquiring new ones is key to long-term stability and growth. Let's ditch the vanity stats and play the long game for lasting success! ### Key Takeaways 1. Customer Lifetime Value trumps other metrics. 2. Repeat customers signify business health. 3. High CLV means lower marketing costs. 4. Focus on improving customer experience. 5. Track CLV monthly for informed strategies. ### Notable Quotes 1. "Followers don't equal customers—it's a vanity number." 2. "Sustainable growth comes from repeat customers." 3. "Ask why customers aren’t coming back, not how to get more." 4. "Your repeat customer revenue is your business' health check." 5. "Obsessing over CLV guides better business decisions."
Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself! **Key Takeaways** 1. Women carry a disproportionate mental load. Prioritize self-care. 2. Undervaluing your time leads to burnout. Charge your worth. 3. Delegate tasks at home and in business to lighten your load. 4. Boundaries aren't selfish; they're necessary for mental health. 5. One action can ripple positively. Start by saying yes to help.
This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible! katemerryweather.com.au Linkedin LinkedIn Show Up School **Key Takeaways:** 1. Authenticity and storytelling drive LinkedIn success. 2. Overcome LinkedIn fear by embracing visibility. 3. Ask audience-focused questions to engage effectively. 4. Repurposed Instagram content often underperforms on LinkedIn. 5. Embrace diverse voices to transform LinkedIn culture.
In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, you’ve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costs—like decision fatigue and burnout—and implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Let’s explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen! **Key Takeaways:** 1. Unplug regularly to clear your mind and spark creativity. 2. Avoid decision fatigue by making routine decisions easy. 3. Be proactive, focusing on your business strategy. 4. Set offline boundaries to recharge. 5. Unfollow negativity; protect your self-esteem.
In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. It’s a must-listen for anyone navigating similar challenges! Show up & Slay the Pile Mel Stibbs (@adhdvillage) • Instagram profile https://www.linkedin.com/in/melstibbs Show up & Slay the Pile ### Key Takeaways 1. Embrace your unique brain - find systems that work for you. 2. Body doubling can enhance productivity. 3. Avoidance and procrastination are common but manageable. 4. Seek environments that foster support and understanding. 5. Turn financial chores into engaging tasks with community support. ### Notable Quotes 1. "Our brains need something that really gets us." 2. "Finance tasks can become a supportive group activity." 3. "Emotional regulation is key in a neurodiverse world." 4. "We can end the shame cycle with understanding and support." 5. "Being gentle with yourself is necessary for self-understanding."
In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically. Key Takeaways: 1. AI is a tool, not a strategy. 2. Know your target audience inside and out. 3. Optimise Google profiles for visibility. 4. Prioritise customer relationship building. 5. Use AI for data analysis, not just content creation.
Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! 🎉 Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before. Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!
In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset. **Key Takeaways:** 1. Pricing reflects confidence, not just value. 2. Pricing impacts client perception and behavior. 3. Undervaluing leads to client resentment and burnout. 4. Saying prices aloud boosts confidence. 5. Your rate should align with business goals.
In this week's episode, we pivot from our usual tech talk to dive into the current challenging economic climate affecting small businesses. I explore how macro-level economic changes impact business confidence and decision-making. It's a tough world out there, and it's essential to acknowledge it rather than pretending everything is okay. I discuss the importance of doing an honest audit of your business, understanding your numbers, and protecting revenue without panicking. I also highlight the power of maintaining relationships with existing clients and not pulling back on marketing during tough times. Plus, I touch on the significance of mindset work, inviting business owners to consider how much negative news they're consuming. Remember, you’re not alone, and together, we’ll get through these tough times. **Key Takeaways:** 1. Assess your business numbers honestly. 2. Avoid discounting pricing in a panic. 3. Maintain visibility and marketing efforts. 4. Prioritize high-margin, easy-to-deliver services. 5. Cultivate a resilient and informed mindset.
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Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 19, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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