Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.
If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is for you. Because while waiting can feel safe, it can also quietly cost your business sales, traffic, data and momentum. In this episode, I’m unpacking why delaying your Meta Ads journey can keep your e-commerce brand stuck for longer than necessary, and why starting small, learning the numbers and building confidence now can put you in a much stronger position later. This isn’t about throwing money at ads before you’re ready. It’s about understanding that Meta Ads are a skill, a traffic source and a growth lever. And the sooner you begin learning how they work in your business, the sooner you can make smarter decisions about what to test, improve and scale. What we cover in this episode: Why waiting until everything feels “ready” can hold your business back The hidden cost of missing out on traffic, sales and customer data Why Meta Ads become easier to improve once you have real numbers to work with How starting small helps you build confidence without overspending Why ads are not just about instant sales, but also learning what your customers respond to The danger of relying only on organic marketing while your competitors are investing in paid traffic Why your first ads don’t need to be perfect, they just need to give you useful data How learning Meta Ads now can help you make better decisions as your business grows The biggest takeaway? You don’t need to wait until you have a huge budget or the perfect campaign. You need a clear strategy, a willingness to test and the confidence to understand what your numbers are telling you. If you’re ready to stop putting it off and finally learn how to run Meta Ads with support, eComm Ads Academy is now open for enrolment. When you enrol, you’ll get instant access to the curriculum so you can start learning and implementing straight away. The live coaching round begins on 27 July, with weekly group calls, live ad account reviews and small-group support to help you build, manage and improve your ads with confidence. Learn more and enrol here: https://www.jodieminto.com/eaa
Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream. Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales. Except, for many e-commerce founders, that’s not how it plays out. In this episode, I’m unpacking why outsourcing your ads too early can cost you far more than the monthly management fee, especially if you don’t yet understand your own ad strategy, numbers or customer messaging. This isn’t about saying you should never outsource. It’s about knowing when outsourcing makes sense, and why learning to manage or at least understand your ads first can put you in a much stronger position as the CEO of your brand. What we cover in this episode: Why outsourcing ads too early can create a false sense of security What often happens when your account is handed to a junior agency team member Why paying agency fees can leave you with less budget to actually spend on ads The risks of handing Meta Ads to a VA or team member before you understand them yourself How outsourcing can slow down campaign launches, testing and decision-making Why delays in turning poor-performing ads off can quietly waste your budget Why Meta Ads are too important to completely hand over without understanding the strategy How learning your numbers helps you make better decisions, even if you outsource later The biggest shift? You don’t need to become a full-time ads manager. But if Meta Ads are driving a large percentage of your monthly sales, you do need to understand how they work, how to read the numbers, and how to make confident decisions about what to test, scale, pause or change. If you’re ready to take back control of your ads and stop relying on someone else to tell you what’s working, eComm Ads Academy is now open for early enrolment. When you enrol early, you’ll get instant access to the curriculum, plus the live coaching round begins on 27 July. Inside, you’ll learn how to build, manage, read and improve your own Meta Ads with expert support, weekly coaching calls, live ad account reviews and a small-group community. Learn more and enrol here: https://www.jodieminto.com/eaa
There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-commerce brands. If you’ve been wondering whether Facebook and Instagram ads are still worth the investment, this episode will help you look at the bigger picture and understand where your focus needs to be now. What we cover in this episode: Why the “Facebook ads are dead” narrative needs more context How Meta’s attribution window changes have impacted the results you see inside Ads Manager Why your ads may look worse on paper, even if your overall sales haven’t dropped What Andromeda really means for e-commerce brands Why your ad creative now does more of the targeting than your audience settings The importance of testing hooks, angles, formats and messaging Why better ads and stronger landing pages need to work together The role Meta Ads can still play in driving 60 to 90 percent of monthly sales for many e-commerce brands The bottom line? Facebook ads are not dead. But the way we run them has changed. Instead of spending hours building complicated interest-based audiences, the real work now happens at the ad level, with stronger creative, sharper copy, better messaging and a clearer understanding of your customer. If you’re ready to stop guessing and finally feel confident managing your own Meta Ads, eComm Ads Academy is now open for early enrolment. When you enrol before 30 June, you’ll get instant access to the curriculum, plus a bonus 60 minute 1:1 coaching call with me, valued at AUD $990. Learn more and enrol here: https://www.jodieminto.com/eaa
Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy. In this episode, I’m breaking down a Meta Ads strategy I’ve been testing inside my mastermind called a funnel feeder campaign. It’s a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale. This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof. In this episode, I cover: What a funnel feeder campaign is and where it sits in your Meta Ads strategy Why top-of-funnel purchase campaigns can be harder to convert right now How to use engagement or video view campaigns to bring new people into your world Why exclusions matter if you’re trying to reach genuinely new audiences How this strategy can help build social proof on your existing ad posts When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales When not to bother with this strategy and where to put your budget instead The key metric I’d add to your Ads Manager dashboard when testing this campaign If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account. Ready to feel more confident with your Meta Ads? If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment. It’s my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork. You’ll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins. Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me. Learn more and join here: https://www.jodieminto.com/eaa
SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore. In this week’s episode, I’m joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners. We talk about what SEO really is, how it’s changing with AI search, and the simple things online store owners can do to improve their visibility, attract more organic traffic, and make their product pages more helpful for both humans and search engines. This is a really practical conversation, especially if SEO has always felt confusing, technical, or like something you keep putting in the “I’ll deal with it later” basket. What we cover: What SEO actually means for e-commerce brands How AI search is changing the way customers find products Why your product pages need to answer real customer questions How FAQs can help Google, AI tools, and shoppers understand your products Why natural language matters more than corporate-style wording The role of blogging and helpful content in your SEO strategy Simple ways to improve your visibility without becoming an SEO expert Example FAQ resource for Shopify product pages As mentioned in the episode, Flick shared a simple example of FAQs you could add to a Shopify product page. Example product: pink fluffy dog jumper 1. What size pink fluffy dog jumper should I get for my dog? Measure your dog's chest at the widest point and along the back from the base of the neck to the base of the tail. A jumper should sit snug around the chest without restricting movement, and end just before the tail. If your dog is between sizes, go up rather than down. Fluffy knits have less stretch than cotton, so a tight fit will pull and pill faster. 2. Are pink fluffy dog jumpers warm enough for winter? Yes, fluffy knit jumpers are designed for cold weather and suit most small to medium breeds through a Melbourne or Sydney winter. They work best on short-haired dogs like greyhounds, whippets, and chihuahuas, who feel the cold more than double-coated breeds. For sub-zero conditions or wet weather, layer a waterproof coat over the top. 3. Can I machine wash a fluffy dog jumper? Machine wash cold on a gentle cycle, inside a mesh laundry bag, with a wool-safe detergent. Don't tumble dry. Lay flat to dry to keep the shape and stop the fluff from matting. Washing after every two or three wears is plenty unless your dog has rolled in something. 4. Will the pink dye run or fade? No, the jumpers are colourfast and won't bleed in the wash when you follow cold wash instructions. Fading happens with hot water, direct sun drying, or harsh detergents, so avoid all three. The pink will hold its tone through dozens of washes with normal care. 5. Do fluffy jumpers irritate dogs with sensitive skin? The inner lining is smooth against the skin, so dogs with allergies or sensitive coats generally tolerate them well. If your dog has a known wool allergy, check the fibre composition before buying. Most fluffy jumpers use a polyester or acrylic blend rather than wool, which suits sensitive dogs better. The key takeaway here is that the questions are phrased the way someone would actually type or ask them, rather than using stiff wording like “What are the sizing recommendations?” Each answer also gives a clear direct response upfront, then adds detail. That makes it much easier for shoppers, Google, and AI search tools to understand and use the information. Here are the resources and tools we mentioned: Heat mapping: clarity.microsoft.com Semrush free trial: semrush.com Schema markup helper: google.com/webmasters Google Search Console: search.google.com/search-console Google Analytics: developers.google.com/analytics Connect with Flick from Hotel SEO Website: hotelseo.au Email: hello@hotelseo.au Instagram: @hotelseohi If you’ve ever wondered whether SEO is still worth focusing on in 2026, this episode is a great place to start. Listen to the full episode here: jodieminto.com/podcast
Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences. In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time. So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem. This is an updated version of a strategy I first shared back in episode 104, and it’s especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable. In this episode, I cover: Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences Why growing your Instagram audience can still support your broader sales and marketing strategy How to choose the right organic posts to boost Why your boosted post should be created from Instagram.com, not the app The objective I recommend using if follower growth is your goal How to set up your audience, budget and ad account connection properly What to track inside Ads Manager so you can see what’s working If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads. 🎧 Listen to the full episode here: Want more support with your e-commerce growth strategy? You can explore my current programs, courses and coaching options here: Work with me You can also listen back to episode 104, where I first shared the original version of this boosted post strategy: Listen to episode 104
Building a fashion or activewear brand from scratch takes far more than a beautiful product idea. It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want. In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally founded in Australia and now growing across international markets. Marlena shares how her background in sport, business and finance led her into fashion, why sustainability and responsible production have been central to the brand from the beginning, and what it really looks like to grow a lean, international product-based business. From Australian-made swimwear to Italian-made activewear, European marketplaces, rebrands, product refinement and even losing stock in a fire, this is such a grounded and honest conversation about the realities of building a brand for the long term. In this episode, we cover: How Marlena first started Horizon Athletic while working in accounting The role her auntie played in helping her understand design, sampling, patterns and production Why Australian-made swimwear is still such an important part of the brand The challenges of manufacturing locally and sourcing sustainable fabrics How Horizon Athletic expanded into Europe through marketplaces Why building momentum takes time, patience and consistent refinement The importance of understanding your true customer, not just the customer you thought you were selling to How Marlena bounced back after a fire impacted her Australian stock Why customer feedback and seeing people genuinely love the product has been one of her biggest wins What’s next for Horizon Athletic, including international expansion and new product categories This episode is a beautiful reminder that building a brand is rarely instant. It is built through small decisions, consistent action, customer feedback, product refinement and the resilience to keep going when things do not go to plan. Listen to the full episode now. Links mentioned: Horizon Athletic website Horizon Athletic Instagram Listen to the episode Learn more about my programs here And remember, I'd be so grateful if you could leave me a review on Apple Podcasts! Your reviews make my day. See you next week!
If your business feels busy but not necessarily growing, this episode will give you a reset. Because doing more isn’t the answer. It’s about knowing what to focus on, and when. Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant. You’ll walk away knowing exactly where to focus your time and energy over the next 30 to 90 days, without trying to do everything at once. What we cover: The 4 core e-commerce growth strategies and how they actually work in real life Why trying to do everything at once is slowing your growth How to identify which strategy you’re currently focused on (and if it’s the right one) The difference between scaling with existing products vs launching new ones When it makes sense to expand into new markets, like international or wholesale Why product development often creates more pressure than progress How to choose one or two clear priorities for the next 30 to 90 days If you’ve been feeling pulled in too many directions or unsure what your next move should be, this will help you simplify and refocus. Listen to the full episode here. If you’re ready for personalised support to map out your growth strategy and scale your business with clarity, you can apply to work with me inside the mastermind. Or explore my programs at jodieminto.com
In this episode, I’m sharing something a little more personal. After two weeks away in Bali, I came home questioning everything. Not just how I was running my business, but whether I even wanted to keep doing it at all. And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home. Because what I realised wasn’t what I expected. It wasn’t that I’d fallen out of love with my business. It wasn’t that I needed to burn everything down and start again. It was something much simpler, and much more fixable. Inside this episode, I walk you through what actually came up for me, what I was getting wrong, and the shift I’m making moving forward. We also talk about the different seasons of business, why these “I want to quit” moments happen more often than you think, and how to respond without making reactive decisions you’ll regret. If your business has been feeling harder than it should lately, this is your reminder to pause before you pivot. There’s usually a smarter solution sitting right in front of you. In this episode, I cover: What triggered me to question my entire business Why time off didn’t give me the clarity I expected The real reason things started to feel overwhelming How growth can quietly create new pressure points The difference between a business problem and a support problem Why these feelings are often seasonal, not permanent The simple shift I’m making instead of walking away If this episode resonated, I’d love to hear from you. Send me a message on Instagram or share it to your stories and tag me so I can say thank you. And if you’re ready for more support inside your business, you can explore ways to work with me at jodieminto.com
If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you. Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them. From ads that start strong and then slow down, to campaigns that are spending but not converting, I’m walking you through the key things to check before you panic, turn everything off, or assume your ads are broken. I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying. In this episode, I cover: What to do when your ads were working, then suddenly dropped off Why low ROAS often points to an average order value or website issue What to look at when you’re getting some sales, but not enough volume Why do some new ads not spend at all What it usually means when your ads get clicks but no purchases The difference between a Meta ads issue and a website conversion issue Why reading the numbers matters more than reacting emotionally This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager. If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto . And if you’d like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me .
When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this. What is actually driving my sales? Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money. In this episode, I’m joined by Adam Saunders from Triple Whale and we talk about attribution, tracking, and how e-commerce founders can actually understand their data and make better decisions as they grow. We talk about why tracking has become more complicated over the last few years, why your numbers don’t match across platforms, and how to start looking at your data in a much smarter way so you can scale with more confidence. If you are running ads, investing in marketing, or trying to scale your online store, this episode will help you better understand what is really happening behind your sales numbers. In this episode, we cover: Why your Shopify, Meta and Google numbers never match What attribution actually means in e-commerce Why tracking has become harder over the last few years How to look at blended data instead of relying on one platform How understanding your numbers helps you scale with more confidence What founders should actually be tracking in their business How tools like Triple Whale help you see the bigger picture Why data becomes more important as your business grows Resources mentioned in this episode Triple Whale If you'd like to sign up and try Triple Whale, your welcome to use my Affiliate link here Connect with Adam Saudners from Triple Whale here. Learn more about the Mastermind here - 7-Figure Scale Collective Explore more podcast episodes here. Enjoyed this episode? If this episode was helpful, I would be so grateful if you could leave a review and a five-star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show. You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.
When an online store hits a plateau, the question most founders ask is simple. What should I do next to grow sales? Should you spend more on ads? Should you focus on email marketing? Or is it time to expand your product range? The truth is, the right answer depends entirely on what is already happening inside your business. In this episode, I share three real examples from a recent mastermind coaching call where founders were all trying to solve the same problem, scaling their sales. But the strategy that made the most sense for each business was completely different. By stepping back and analysing where their sales were actually coming from, we were able to identify the most logical lever to pull next. If your store feels like it has hit a ceiling lately, this episode will help you step back, look at the numbers, and identify where the real growth opportunity may be sitting. In this episode, we cover: The three major growth levers available to most e-commerce businesses How to analyse where your sales are actually coming from Why different businesses require completely different scaling strategies Three real case studies from inside my mastermind How to identify the next lever that could unlock your growth Resources mentioned in this episode 90-Minute e-Commerce Scale Intensive https://www.jodieminto.com/ecomm-scale-intensive 7-Figure Scale Collective Mastermind https://www.jodieminto.com/mastermind Explore more podcast episodes https://www.jodieminto.com/podcast Enjoyed this episode? If this episode was helpful, I would be so grateful if you could leave a review and a five star rating on Apple Podcasts or Spotify . It helps more product-based founders discover the show. You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.
Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14. Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership. In this episode, I share several real stories from my own journey, from scaling a 7-figure fashion brand to navigating the early days of my coaching business. Some of them are absurd. Some are terrifying. All of them taught me something important about policies, professionalism, and protecting your energy. Because the complaint itself is rarely the hardest part. It is the emotional weight that comes with it. The back and forth. The temptation to defend yourself. The way one email can hijack your entire day if you let it. Inside this conversation, I walk through how to handle difficult customers without reacting, oversharing, escalating the situation, or damaging your reputation. We cover: Why complaints can feel so personal The importance of responding rather than reacting How to remove emotion from difficult replies When a refund can be a strategic decision How to tighten policies after a challenging situation Protecting your reputation in the age of screenshots Guarding your energy as a founder If you run an online store, sell digital products, or work closely with clients, this is a conversation worth having. Strong boundaries are not harsh. Clear policies are not unkind. Protecting your energy is not optional if you want to build something sustainable. Running a business will expose you to all kinds of people. The goal is not to avoid complaints. The goal is to handle them in a way that protects your brand, your confidence, and your long-term vision. If this episode resonated, I would love to hear your own lessons from the trenches. Send me a DM on Instagram at @iamjodieminto . And if you found this helpful, please leave a review on Apple Podcasts. It genuinely helps more founders discover the show. Links Listen to the full episode: https://www.jodieminto.com/podcast Explore how we can work together: https://www.jodieminto.com/work-with-me Apply for the 7-Figure Scale Collective: https://www.jodieminto.com/mastermind
Meta ads are still one of the most powerful growth levers for e-commerce brands. But the way they work, and the way you need to use them, has shifted again. In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape. This isn’t theory or trend-chasing. It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth. Inside this episode, we cover: How Meta ads are evolving in 2026 and what that means for product-based brands Why creative, messaging, and offer clarity matter more than ever What Meta’s increasing automation really means for advertisers Where founders are still wasting money (and how to stop) How to think about ads as part of a wider sales and marketing system, not a standalone tactic What I’d prioritise if I were starting or scaling ads this year If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence. Ready to fix what’s not working in your ads? I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now , and what to do instead. 👉 Register your place at my free Masterclass Want support beyond the podcast? If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here. 👉 Learn how we can work together 🎧 See the full episode page If this episode resonated, I’d love for you to share it with another founder who’s running ads this year. And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next. Jodie 🌸
The first episode of 2026! After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too). This week, we’re talking about something many e-commerce founders quietly struggle with: Feeling like your business is you. Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard. In this episode, I unpack: Why healthy detachment is actually a business strategy The impact of tying your self-worth to your revenue The nervous system toll of constantly checking your Shopify app Real-life boundaries you can set to protect your energy and decision-making Simple mindset shifts and physical routines to create separation This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares. 🎧 Listen to the full episode here: https://www.jodieminto.com/podcast 💻 Want help building a profitable online store that supports your life (not consumes it)? Explore my programs and coaching: https://www.jodieminto.com/work-with-me 🌿 Ready for high-level support in 2026? Apply for my 7-Figure Scale Collective mastermind: https://www.jodieminto.com/mastermind Until next week, Jodie 🌸 P.S. If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.
As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success . This isn’t a strategy episode. It’s a pause. A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again. If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead. This episode isn’t about setting revenue targets or pushing harder. It’s about closing the year intentionally and creating space for a more aligned next chapter. In this episode, I talk about: • Why this year felt heavier than usual for many small business owners • How to reflect on what worked without judgement • Identifying what drained your energy, time, or cash flow • Shifting focus from revenue goals to how you want your business to feel • What I’m seeing work right now inside my mastermind clients’ businesses • Why simplifying your product range and focusing on hero products matters • Creating a more easeful, sustainable sales and marketing engine • Protecting your energy through better systems, support, and operations A gentle reflection as you listen: As you listen, I invite you to sit with these questions: • What actually worked for you this year? • What felt heavy or misaligned? • How do you want your business and life to feel next year? There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention. Ways you can work with me: If you’d like support as you move into the new year, here are a few ways we can work together. One Ad Wonder A self-paced mini course that teaches a simple, high-converting Meta ads strategy. Perfect if you want a low-investment starting point. https://www.jodieminto.com/oneadwonder eComm Ads Academy A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads. Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February. https://www.jodieminto.com/eaa The 7-Figure Scale Collective Mastermind A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours. The next cohort starts on 2 February, with four spots available. https://www.jodieminto.com/mastermind Listen to the episode: https://www.jodieminto.com/podcast
Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly. It’s simple, practical and perfect to listen to before you head into your next round of optimisation. 🎧 Listen here: https://www.jodieminto.com/podcast Inside this episode What’s happening in the auction at the moment Why the “one ad set for everything” approach is falling flat The structure I’m leaning into for more stability When ABO or CBO makes the most sense A few ideas to consider before your next round of tweaks Why you’ll love this one It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup. Want my eyes on your ads? If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here: 👉 https://www.jodieminto.com/work-with-me Or explore all the ways we can work together: 👉 https://www.jodieminto.com Thanks so much for tuning in!
If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩 Andromeda has officially landed. In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you. Here’s what we cover: What Andromeda actually is and why Meta has introduced it Why broad audiences are now essential How your creative has become your strongest targeting signal What this means for your hooks, angles and visuals Why one hero ad is no longer enough How to structure campaigns so the right person sees the right message at the right time What’s working across my ad accounts and client accounts right now Practical next steps you can implement today By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves. 💫 Early access is now open for eComm Ads Academy 🤩 If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now. You’ll get instant access to the full curriculum so you can start implementing straight away. And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉 Learn more and join early access here: https://www.jodieminto.com/eaa Connect with me Website: jodieminto.com Instagram @iamjodieminto
Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle. In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne , founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business. You’ll learn: 💸 Why cashflow feels so hard (and what to do about it) 📊 How to calculate your real margins, including hidden costs that quietly kill profit ⚖️ The truth about profit vs. cashflow, and why they’re not the same thing 🧮 How to find your break-even point and plan for sustainable growth 💰 When to start paying yourself (and how to make it possible) This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions. Connect with Matt Byrne: Day One Advisory Instagram: @matt.dayoneadvisory LinkedIn: Matt Byrne Links Mentioned: 💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory 📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube Want more support scaling your store? Check out my free resources and programs at jodieminto.com Links & Resources: 🎧 Full episode page: jodieminto.com/podcast 🌐 Visit my website: jodieminto.com 📸 Connect on Instagram: @iamjodieminto
I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully. We unpacked my journey building iland co. , a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world. In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer. Here’s a quick peek at what we cover: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures ✔️ Why scaling too fast can backfire (and how to know when to pause) ✔️ The real process of selling your business (and what happens when a deal falls through) ✔️ How to align your business growth with your long term goals If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you. 🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale. See the full episode page here. Watch the full episode here, too.
