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Published by Performance Marketing World
<p>The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.</p><br><p>From the Haymarket editorial team behind the daily publication <a href="https://www.performancemarketingworld.com/" rel="noopener noreferrer" target="_blank">Performance Marketing World (PMW)</a> and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. </p><br><p>In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.</p><br><p>This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.</p><br><p>Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. </p><br><p>This is performance marketing, unlocked.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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<p>How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's "everyday fixes" to another big adtech acquisition. </p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(1:26) Andy Burnham is changing the subscription game</p><p>(7:37) Nielsen purchases DoubleVerify – what happens to measurement now? </p><p>(14:00) How podcasts are helping brands win over consumers</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1967055/andy-burnham-vows-end-subscription-traps" rel="noopener noreferrer" target="_blank"><strong>Andy Burnham vows to end ‘subscription traps’</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1966801/nielsen-buy-doubleverify-215bn-media-measurement-deal" rel="noopener noreferrer" target="_blank"><strong>Nielsen to buy DoubleVerify in $2.15bn media measurement deal</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1966967/could-exactly-advertisers-publishers-need-does-nielsens-doubleverify-acquisition-impact-adland" rel="noopener noreferrer" target="_blank"><strong>‘Could be exactly what advertisers and publishers need’: How does Nielsen’s DoubleVerify acquisition impact adland?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1967062/every-brand-podcast" rel="noopener noreferrer" target="_blank"><strong>Should every brand have a podcast?</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV). Together, the pair dissect how live events like the FIFA World Cup have changed the game, the impact of second screening on attribution, and whether or not TV has truly become a performance marketing channel. </p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(4:23) What did the World Cup teach us? </p><p>(13:20) Filling CTV's measurement gaps</p><p>(19:15) Overrated/Underrated</p><p>(22:25) PMW's Resell Me a Pen Challenge </p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1952938/live-sport-puts-advertisers-position-score" rel="noopener noreferrer" target="_blank"><strong>How live sport puts advertisers in a position to score</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1965422/ipa-bellwhether-a-strong-golden-quarter-will-hopefully-lie-ahead" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwhether: ‘A strong golden quarter will hopefully lie ahead’</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1961760/cannes-lions-predictions-2026-specificity-will-win-%E2%80%93-less-narrative-proof" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions predictions 2026: ‘Specificity will win – less narrative, more proof’</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving much of the industry stuck in a state of uncertainty and subsequently, feeling unsure about their future prospects.</p><br><p>In this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee joined host Joe to analyse the deeper meaning behind the IPA's latest figures. The trio talk consumer sentiment, the opportunities and threats that come with AI, and whether or not marketers should be more buoyant about the months ahead.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(4:28) Analysing the IPA Bellwether's top-line takeaways</p><p>(8:55) Which channels are an opportunity and which are a waste?</p><p>(16:45) Are we ignoring consumers?</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1964700/ipa-bellwether-uk-adspend-enjoys-second-successive-quarter-growth-69" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwether: UK adspend enjoys second successive quarter of growth, up 6.9%</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1964888/ipa-bellwether-theres-just-competition" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwether: ‘There's just too much competition’</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1965024/ipa-bellwether-we-move-beyond-isolated-channel-performance" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwether: ‘We must move beyond isolated channel performance’</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1965134/ipa-bellwether-ai-starting-disrupt-adspend" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwether: Is AI starting to disrupt adspend?</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive?</p><br><p>To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together, the pair outline the challenges the industry is facing and map out the blueprint for a resolution.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(2:24) How is consumer discovery changing?</p><p>(12:54) Are affiliate networks evolving into data brokers and compliance partners?</p><p>(20:10) Is marketing to machines different to marketing to people?</p><p>(23:51) PMW's Resell Me a Pen Challenge</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1957833/uk-affiliate-marketing-spend-73-yoy-brands-pivot-away-traditional-advertising" rel="noopener noreferrer" target="_blank"><strong>UK affiliate marketing spend up 7.3% YoY as brands pivot away from traditional advertising</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1948810/affiliate-performance-shifts-consumers-buy-less-spend" rel="noopener noreferrer" target="_blank"><strong>Affiliate performance shifts as consumers buy less but spend more</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1959050/brands-chasing-ai-visibility-theyre-ignoring-sources-consumers-ai-actually-trust" rel="noopener noreferrer" target="_blank"><strong>Brands are chasing AI visibility. They’re ignoring the sources both consumers and AI actually trust</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions.</p><br><p>In this live-panel episode of <em>Performance Marketing Unlocked</em>, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift.</p><br><p>This podcast was hosted by PMW's Editor, Robin Langford.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(4:37) Has AI broken the marketing funnel?</p><p>(17:25) Which brands become more important when machines make purchase recommendations?</p><p>(25:10) What mistakes are marketers making in the era of AI?</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1963251/5-things-i-learned-cannes-lions-that-nothing-ai" rel="noopener noreferrer" target="_blank"><strong>5 things I learned at Cannes Lions (that have nothing to do with AI*)</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1963332/not-everyone-prepared-fast-ground-moving-cannes-fallout-continues" rel="noopener noreferrer" target="_blank"><strong>‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1963342/ad-ecosystem-facing-once-in-a-generation-change-%E2%80%93-meta-building-whats-next" rel="noopener noreferrer" target="_blank"><strong>The ad ecosystem is facing a once-in-a-generation change – Meta is building what’s next</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms.</p><br><p>In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism and into the real-world strategy for building a lasting brand in an automated world.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(6:23) What dominated the discourse at Cannes Lions?</p><p>(20:34) What will we be talking about more at Cannes Lions 2027?</p><p>(34:08) Surprises and highlights from Cannes Lions 2026</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1963251/5-things-i-learned-cannes-lions-that-nothing-ai" rel="noopener noreferrer" target="_blank"><strong>5 things I learned at Cannes Lions (that have nothing to do with AI*)</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1963332/not-everyone-prepared-fast-ground-moving-cannes-fallout-continues" rel="noopener noreferrer" target="_blank"><strong>‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1963196/ai-connecting-thread-running-everything-cannes-lions-2026-review" rel="noopener noreferrer" target="_blank"><strong>‘AI was the connecting thread running through everything’: Cannes Lions 2026 review</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1963033/cannes-lions-live-round-up-were-drowning-data-%E2%80%93-so-why-so-thirsty" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions Live round up: We’re drowning in data – so why are we still so thirsty?</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>What is the future of performance?</p><br><p>For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid Performance Director at Brave Bison, Nat Abell, Senior ASO Manager at Yodel Mobile, and Charles Taylor, Senior Marketing Manager at Herdify. </p><br><p>They discuss whether the industry is too obsessed with digital, how audience behaviour is changing, and why data is so important to keeping track of it all.</p><br><p>This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.</p><br><p><em>All episodes of this four-part miniseries can now be found on your preferred podcast platform of choice.</em><a href="https://www.performancemarketingworld.com/article/1948613/pmw-30-30-awards-2026-winners-announced" rel="noopener noreferrer" target="_blank"><em> Click this link </em></a><em>to view the winners from this year’s 30 under 30 awards. </em></p><br><p><em>~ Further reading ~</em></p><br><p><a href="https://www.performancemarketingworld.com/article/1949199/30-winners-30-days-sarah-wan-yu-shum-brave-bison" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Sarah Wan Yu Shum, Brave Bison</a></p><p><a href="https://www.performancemarketingworld.com/article/1951891/30-winners-30-days-nat-abell-yodel-mobile-part-np-digital" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Nat Abell, Yodel Mobile (part of NP Digital)</a></p><p><a href="https://www.performancemarketingworld.com/article/1948802/30-winners-30-days-charles-taylor-herdify" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Charles Taylor, Herdify</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>What happens when you bring the world’s leading minds in AI, entertainment, retail, and tech together at Cannes Lions? You get the ultimate roadmap for the future of performance marketing.</p><br><p>In episode one of Performance Marketing Unlocked's annual Cannes Lions podcast miniseries, we’re cutting through all the 'Cannesdemonium' to bring you direct insights from the industry giants shaping tomorrow. Listen to leaders and executives from OpenAI, Disney Advertising, Amazon, Yahoo, Snap, and Wolt as they pull back the curtain on what's actually moving the needle along the Croisette.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(10:48) What will make Cannes Lions 2026 a success?</p><p>(20:09) How has Cannes Lions changed?</p><p>(29:32) What is making the biggest tech platforms at Cannes most excited?</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1962640/cannes-lions-2026-google-unveils-new-gemini-powered-youtube-tools-amazon-retail-ad-service-hits-uk" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2026: Google unveils new Gemini-powered YouTube tools and Amazon Retail Ad Service hits the UK</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1962616/cannes-lions-live-day-3-happens-when-measure-everything" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions Live Day 3: What happens when we can measure everything?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1962627/problem-wish-cannes-solve" rel="noopener noreferrer" target="_blank"><strong>What is a problem you wish Cannes would solve?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1962653/scale-plus-ai-does-not-equal-client-value-dentsu-ceo-takeshi-sano-reveals-fresh-playbook" rel="noopener noreferrer" target="_blank"><strong>‘Scale plus AI does not equal client value’: dentsu CEO Takeshi Sano reveals fresh playbook</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>How can you scale performance beyond the obvious channels? </p><br><p>For episode 3 of this year’s Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing Manager at Taboola, Cam McIntyre, Campaign Director at The Goat Agency, and Claudia Sava, Senior Paid Social Manager at PureGym share their insights. </p><br><p>They discuss how they are adapting to new technologies, which channels should be always-on, and what it takes to put your trust, and money, into new channels.</p><br><p>This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.</p><br><p><em>New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. </em><a href="https://www.performancemarketingworld.com/article/1948613/pmw-30-30-awards-2026-winners-announced" rel="noopener noreferrer" target="_blank"><em>Click this link </em></a><em>to view the winners from this year’s 30 under 30 awards. </em></p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1953512/30-winners-30-days-sasha-sadovaia-taboola" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Sasha Sadovaia, Taboola</a></p><br><p><a href="https://www.performancemarketingworld.com/article/1950046/30-winners-30-days-cam-mcintyre-goat-agency" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Cam McIntyre, The Goat Agency</a></p><br><p><a href="https://www.performancemarketingworld.com/article/1948725/30-winners-30-days-claudia-sava-puregym" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Claudia Sava, PureGym</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>Are marketers still stuck in a binary of data and creative?</p><br><p>In the second episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at AUDIENCES and Eraj Lodhi, Founder of marketing agency Plot Out Loud and Creator of Plotcast. </p><br><p>They dive into what metrics still matter, whether a false divide between data and creative is holding back results, and whether brands truly know what to do with their data, even if they have it. </p><br><p>This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.</p><br><p><em>New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. </em><a href="https://www.performancemarketingworld.com/article/1948613/pmw-30-30-awards-2026-winners-announced" rel="noopener noreferrer" target="_blank"><em>Click this link </em></a><em>to view the winners from this year’s 30 under 30 awards. </em></p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1951716/30-winners-30-days-eraj-lodhi-plot-loud" rel="noopener noreferrer" target="_blank"><strong>30 Winners in 30 Days: Eraj Lodhi, Plot Out Loud</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1949548/30-winners-30-days-molly-peake-audiences" rel="noopener noreferrer" target="_blank"><strong>30 Winners in 30 Days: Molly Peake, AUDIENCES</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>As the World Cup gets underway, how can performance marketers best leverage the opportunity before them?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone, joins host Joe to assess the best ways for brands to win a share of attention during the upcoming FIFA World Cup 2026. </p><br><p>Are traditional ad placements the way to go, or is the real attention battle taking place on second screens? Also, where does the premium web come into this? Listen on to uncover the answers to these burning questions and many more. </p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(3:30) Bigger tournament, bigger advertising opportunity?</p><p>(10:46) Ensuring social media is an asset, not a burden</p><p>(21:35) Making the World Cup count beyond June and July</p><p>(24:05) PMW's Resell Me a Pen Challenge</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1960508/everything-advertisers-need-focus-ahead-2026-fifa-world-cup" rel="noopener noreferrer" target="_blank"><strong>Everything advertisers need to focus on ahead of the 2026 FIFA World Cup</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1959089/ads-scoring-biggest-ahead-world-cup" rel="noopener noreferrer" target="_blank"><strong>The ads scoring biggest ahead of the World Cup</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1957454/half-world-cup-audience-doesnt-watch-weekly-football-planning-them" rel="noopener noreferrer" target="_blank"><strong>Half of the World Cup audience doesn’t watch weekly football. Are you planning for them?</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>Can marketers afford to still be siloed by channel?</p><br><p>In the first episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack Murray, Senior Paid Social Search Account Manager at Incubeta, and Michael Holloway, SEO manager at Hookflash. </p><br><p>Together, they discuss how the performance stack is converging and where each of their specialisms sit in a strategy, touching on the biggest changes they’ve seen since the beginning of their careers and the challenges they are anticipating facing in the years to come.</p><br><p>This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.</p><br><p><em>New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. </em><a href="https://www.performancemarketingworld.com/article/1948613/pmw-30-30-awards-2026-winners-announced" rel="noopener noreferrer" target="_blank"><em>Click this link </em></a><em>to view the winners from this year’s 30 under 30 awards. </em></p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1952678/30-winners-30-days-jack-murray-incubeta" rel="noopener noreferrer" target="_blank"><strong>30 Winners in 30 Days: Jack Murray, Incubeta</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1949029/30-winners-30-days-chanelle-urquico-triplelift" rel="noopener noreferrer" target="_blank"><strong>30 Winners in 30 Days: Chanelle Urquico, TripleLift</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1954210/30-winners-30-days-michael-holloway-seo-manager-hookflash" rel="noopener noreferrer" target="_blank"><strong>30 Winners in 30 Days: Michael Holloway, SEO Manager, Hookflash</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>Performance marketing is officially at an impasse. Employers are squeezing budgets and reconsidering headcount, while employees are ready to walk away entirely. How has adland found itself trapped in a state of mutual unrest?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to break down the core findings of PMW’s 2026 Workforce Report. The pair explore the stand-off between junior talent and AI, how the economy is killing salary growth, and why a market that was supposed to stabilise is feeling more volatile – and less diverse – than ever.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(4:30) How under threat is your role from AI?</p><p>(10:35) The rise of fractional jobs </p><p>(19:12) Have we seen the death of the generalist?</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1959340/state-hiring-restless-workforce-risk-losing-ai" rel="noopener noreferrer" target="_blank"><strong>The State of Hiring: Is a restless workforce at risk of losing out to AI?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1959618/state-diversity-why-so-adlands-diverse-talent-abandoning-industry" rel="noopener noreferrer" target="_blank"><strong>The State of Diversity: Why is so much of adland's diverse talent abandoning the industry?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1959770/state-pay-stable-salaries-masking-real-change-heart-adland" rel="noopener noreferrer" target="_blank"><strong>The State of Pay: Stable salaries are masking the real change at the heart of adland</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, Orlando Wood, Chief Creative Officer of System1, joins host Joe to discuss how shifting from 'salesmanship' to 'showmanship' can build a brand that performs in the both the short and long-term.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(3:26) How do the left and right brain impact advertising?</p><p>(8:05) Are we focusing too much on salesmanship and not enough on showmanship?</p><p>(23:34) Who is getting the 'brandformance' balance right?</p><p>(28:47) Overrated or underrated</p><p>(31:24) PMW's Resell Me a Pen Challenge</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1954880/top-6-adtech-tools-week-system1-airship-globaldata-ampd-talonone-daivid" rel="noopener noreferrer" target="_blank"><strong>Top 6 adtech tools this week: System1, Airship, GlobalData, Ampd, Talon.One and DAIVID</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1953445/top-10-easter-ads-brands-navigating-junk-food-ban" rel="noopener noreferrer" target="_blank"><strong>Top 10 Easter ads: How are brands navigating the junk food ban?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1949037/top-10-winter-olympics-ads-michelob-peacock-corona-podium" rel="noopener noreferrer" target="_blank"><strong>Top 10 Winter Olympics ads: Michelob, Peacock and Corona take the podium</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>The marketers seeing real results with AI aren’t worrying about implementing the right tech – they’re rethinking how decisions get made, who makes them and what role human instinct should play.</p><br><p>This Performance Marketing World podcast episode, produced in partnership with Upp.ai, unpacks why so many AI-led media strategies stall before they scale – and what it actually takes to close the gap with the brands pulling ahead. We’ll share practical advice on where performance is really being lost, and how to realign teams, governance and ways of working to get the most out of AI.</p><br><p>The industry is having plenty of AI conversations, generative AI, agency AI washing, in-housing, measurement, productivity savings. </p><p>All real, all familiar to the people listening. But the conversation that actually determines whether AI-led media performs is the one nobody is having. </p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making’ part of marketing. So how is the big six responding?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand’s survival depends on being ‘machine-readable’ and ‘human-referenceable’. </p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(2:58) What does it mean to be ‘machine-readable’?</p><p>(12:23) How does Dentsu keep itself agile?</p><p>(19:51) Overrated or underrated?</p><p>(25:00) PMW's Resell Me a Pen Challenge</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1957336/chatgpt-ads-hit-uk" rel="noopener noreferrer" target="_blank"><strong>ChatGPT Ads to hit the UK</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1955004/ipa-bellwether-where-confidence-coming-from" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwether: ‘Where is the confidence coming from?’</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1952884/top-6-adtech-tools-week-reddit-smg-merkle-lifesight-adform-dentsu" rel="noopener noreferrer" target="_blank"><strong>Top 6 adtech tools this week: Reddit, SMG, Merkle, Lifesight, Adform and Dentsu</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>Zero party has search killed the click. At least, that's the narrative marketers have been sold – but is it true?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to talk about the future of the click, and why Google might be trying to bring it back for the sake of publishers and advertisers.</p><br><p>Also on this episode, the trio discuss some standout winners from the 2026 PMW Powerlist, which is available in its entirety <a href="https://www.performancemarketingworld.com/article/1957104/pmw-powerlist-2026" rel="noopener noreferrer" target="_blank">here</a>.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(2:30) The click is dead... right?</p><p>(14:55) PMW Powerlist 2026 highlights</p><p>(22:00) What makes a good Powerlist winner?</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1957320/google-expands-ai-search-features-boost-website-community-discovery" rel="noopener noreferrer" target="_blank"><strong>Google expands AI Search features to boost website and community discovery</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1957104/pmw-powerlist-2026" rel="noopener noreferrer" target="_blank"><strong>The PMW Powerlist 2026</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>We’ve entered the ‘synthetic era’ of social media. AI can now try to generate a viral video, clone a creator’s voice, and optimise a hook for the algorithm in seconds. But there's a catch, consumers want more authentic content, not less.</p><br><p>On this episode of the Performance Marketing Unlocked podcast, Chris Parnell, co-founder and CCO of social-first creator agency NewGen, joins host Joe to discuss how advertisers can use AI to enhance their social media marketing and creator partnerships, without removing the 'human in the loop' and jeopardising consumer trust.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(2:18) How is AI impacting social media marketing and the creator economy?</p><p>(18:05) Does AI help or hinder brand safety on social media?</p><p>(27:52) PMW's Resell Me a Pen Challenge</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1881576/ipa-bellwether-reaction-13-experts-ais-tipping-point-live-events-comeback-beating-cookie-free-rush" rel="noopener noreferrer" target="_blank"><strong>IPA Bellwether reaction: 13 experts on AI’s tipping point, live events comeback and beating the cookie-free rush</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1955671/unilevers-influencer-first-strategy-means-marketers" rel="noopener noreferrer" target="_blank"><strong>What Unilever's influencer-first strategy means for marketers</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1953018/its-land-grab-talent-meta-youtube-goalhanger-bet-big-creators" rel="noopener noreferrer" target="_blank"><strong>‘It's a land grab for talent’: Meta, YouTube and Goalhanger bet big on creators</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>POSSIBLE Miami is the pretty new thing in the world of advertising events, but is it already becoming a mini-Cannes?</p><br><p>On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to discuss whether there is scope for POSSIBLE to carve out a necessary niche in an already oversaturated roster of annual advertising events.</p><br><p>Also, retail media's growth is quietly beginning to sputter and the top brass among some key UK players have been let go as a result – what does this mean for the channel's future?</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(2:54) The 2026 PMW International Powerlist 100 is here</p><p>(10:59) Why has POSSIBLE made such an impression?</p><p>(19:10) PMW puts retail media under the microscope</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1956402/exclusive-retail-media-running-road-surviving-crunch-requires-rapid-pivot" rel="noopener noreferrer" target="_blank"><strong>Exclusive: Is retail media running out of road? ‘Surviving this crunch requires a rapid pivot’</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1955479/pmw-international-powerlist-2026" rel="noopener noreferrer" target="_blank"><strong>The PMW International Powerlist 2026</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1956360/pmw-host-powerlist-watch-party-live-cannes-lions-2026" rel="noopener noreferrer" target="_blank"><strong>PMW to host Powerlist Watch Party live at Cannes Lions 2026</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1956084/its-landing-strange-time-possible-shed-light-adlands-black-boxes" rel="noopener noreferrer" target="_blank"><strong>‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1956024/five-things-adtech-will-debating-possible-week" rel="noopener noreferrer" target="_blank"><strong>Five things adtech will be debating at POSSIBLE this week</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
<p>Search is becoming increasingly fragmented for users, spread across traditional browsers, largue-language-models (LLMs), social media platforms and more. In turn, search competition is increasing among advertisers, leaving many marketers looking for new ways to reach audiences. </p><br><p>On this episode of the Performance Marketing Unlocked podcast, Andy Squire, RVP Sales, EMEA at Brave, outlines how brands can stop feeding the blackbox oligopoly and learn to reach high-value audiences on the open web, without the walled garden tax.</p><br><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><br><p><em>~ Episode breakdown ~ </em></p><br><p>(2:15) How can businesses stop relying on walled gardens?</p><p>(17:10) Balancing personalisation and privacy</p><p>(25:03) Overrated or underrated...</p><p>(27:34) PMW's Resell Me a Pen Challenge</p><br><p><em>~ Further reading ~ </em></p><br><p><a href="https://www.performancemarketingworld.com/article/1952842/does-open-web-glass-ceiling" rel="noopener noreferrer" target="_blank"><strong>Does the open web have a glass ceiling?</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1949460/a-severe-blow-adlands-dentsu-wpp-abandoning-trade-desks-openpath" rel="noopener noreferrer" target="_blank"><strong>‘A severe blow’: Adland’s take on Dentsu and WPP abandoning The Trade Desk’s Openpath</strong></a></p><br><p><a href="https://www.performancemarketingworld.com/article/1946807/ai-platforms-starving-untapped-audiences-ad-investment" rel="noopener noreferrer" target="_blank"><strong>Are AI platforms starving untapped audiences of ad investment?</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 19, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.
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