What if you could land national media coverage, build your profile as an industry expert, and grow your business without spending a single cent on PR? Media Magnet is the podcast for entrepreneurs, founders, and small business owners who are ready to stop being the best-kept secret and start showing up where it matters most. Hosted by Liz Nable, former TV journalist, media strategist, and founder of the Media Masters Academy, Liz has spent years doing exactly what she teaches. She's been featured in almost every major news outlet in Australia, pitched her story to hundreds of broadcast and print organisations, and built a reputation as one of Australia's most recognised voices on small business. And she's never paid a cent for PR. Now she's pulling back the curtain to show you how. Each week, Media Magnet brings you no-fluff interviews with journalists, editors, media insiders, and business strategists, plus practical solo episodes packed with the pitching tactics, media strategies, and storytelling secrets that actually get results. Whether you want to land a spot on national TV, get featured in a major newspaper, or become the go-to expert in your field, this is your playbook. 🎙 New episodes weekly | www.liznable.com | Instagram: @liz_nable
When Liz Nable opened her first bricks-and-mortar business back in 2012, she borrowed money from her bank against her home. She signed the paperwork. And then she waited for the advice, the guidance, the products, the support she assumed would follow. It never came. Sound familiar? In this first episode of the What I Wish I Knew About Small Business series, powered by AMP Bank GO, Liz sits down with John Arnott, the man leading a brand new digital bank built specifically for small business owners. This is not a bank interview dressed up as a podcast. This is a conversation about why banks have failed small business, what small business owners are still getting wrong with their money, and the exact stats that prove just how brutal the last five years have been on Australia's 2.8 million small operators. If you have ever felt invisible to your bank, this one is for you. In this episode Liz and John cover Why small businesses are the most underserved segment in banking (and what that has cost owners) The single biggest financial mistake most small business owners are still making The Tuesday night wedding planning analogy that will change how you think about your money Why running your business through your personal account is quietly bleeding you dry The truth about "fee-free" banking and what to actually look for How to build the muscle of financial literacy without hating every second of it Why switching banks is nowhere near as hard as you think The stats that will stop you in your tracks AMP Bank GO's Small Business Cost Pressure Index revealed just how much harder it has become to keep the doors open since COVID. Small business costs are up more than 25% in the last five to six years Insurance up 52% Fuel up 38% Borrowing costs up 36% Electricity up 26% Rent up 23% Wages up more than 20% As John puts it in the episode, these are real costs. They are non-negotiable. But there is still real value on the table for owners who take the time to look. A line worth writing down "Look after the cents and the dollars will look after themselves. It is going to the gym to build financial acumen." About John Arnott John Arnott is the head of AMP Bank GO, a digital bank purpose-built for Australia's small business owners. Before AMP, John worked across major banking brands globally, but his interest in small business runs deeper than the boardroom. His first job was in a small coffee shop in the north of England at age 15, grating cheese and washing dishes for the two owners who ran the place. He has been thinking about how small businesses survive and thrive ever since. Grab the AMP Bank GO cashback offer for small business owners AMP Bank GO is offering a cashback deal for small business owners who open a new business transaction account. It is fee-free, mobile-first, and backed by a real human call centre when you need one. Check the current offer here: https://www.amp.com.au/campaigns/bank/business-cashback-offer?utm_portfolio=bank_go&utm_product=tran&utm_channel=email&utm_source=smartco&utm_campaign=biz_cashback&utm_objective=acquisition&utm_creative=tradie_solusban Connect with John Arnott on LinkedIn: https://www.linkedin.com/in/john-andrew-arnott/ Connect with Liz Nable Instagram: https://www.instagram.com/liz_nable/ LinkedIn: https://www.linkedin.com/in/liznable/ Website: https://www.liznable.com/ If this episode landed, hit follow and leave a review. It is the single fastest way to help other small business owners find the series.
This is not a political episode. It is a small business episode, and there is a difference. In this episode of Media Magnet, I sit down with Tim Wilson MP - Shadow Treasurer, Shadow Minister for Small Business, and Federal Liberal Member for Goldstein, inside Parliament House, Canberra, for a raw, honest and at times genuinely uplifting conversation about the state of small business in Australia right now. This episode came about in the most Liz Nable way possible. A few days after the federal budget, I slid into the Shadow Treasurer's DMs, told him I know small business like the back of my hand, and asked if he'd come on the podcast. He said yes immediately. I panicked, did my research in the car on the way to Canberra, and the rest, as they say, is history. This is also the beginning of something bigger. I want to take you on a journey with me, through this podcast and through socials, as we figure out together how the political system works, what it means for small business, and how we start to get ourselves a real seat at the table. We are not politicians by nature. But it is becoming glaringly obvious that we need to start paying attention. In This Episode We Cover: The proposed capital gains tax changes - what they actually mean for small business owners and why "it doesn't affect you" might not be the whole story The decline of small business in Australia over the last 20 years and what's driving it Why Tim believes, despite everything, there has never been a better time to start a small business How AI is levelling the playing field for small business owners right now The story of Sienna, a 17-year-old entrepreneur who went viral, got trolled after being named in the Budget Reply Speech, and came back stronger What YOU can do right now to make your voice heard The Stand With Small campaign and what a dedicated federal small business act could mean for all of us Why small business owners being scattered and disorganised is exactly what governments are counting on, and how we change that. Resources Mentioned: notthetax.com.au - share your small business story standwithsmall.org - Tim Wilson's small business campaign Media Masters Academy - https://www.liznable.com/ Connect With Tim Wilson: Instagram: @timwilsonmp Website: timwilsonmp.com.au Connect With Liz: Instagram: @liz_nable Website: https://www.liznable.com/
Guest: Ashleigh Gleeson, National Health Editor, News Corp Australia Host: Liz Nable Ashleigh Gleeson oversees health content across the Herald Sun, Daily Telegraph, Courier Mail, and Adelaide Advertiser. With 14+ years in journalism spanning federal politics, courts, crime, and education (plus stints as chief of staff at the Herald Sun and deputy chief of staff at the Daily Telegraph), she now leads a digitally focused health section launched 14 months ago that prioritises relatable, audience-led storytelling over traditional clinical reporting. This episode is a masterclass in what one of Australia's most influential health editors actually wants in her inbox. Ashleigh breaks down the topics driving massive reader engagement, the pitching mistakes that get you ignored, and why playing the long game with journalists pays off more than 100 generic emails ever will. Key Topics: Health Reporting Evolution : Shift from clinical, formulaic coverage to personal, relatable, audience-led storytelling. News Corp's health section is test-and-learn, guided by analytics and digital engagement data. What's Clicking Right Now : Perimenopause/menopause (can't-get-enough territory), weight loss and weight loss drugs, fertility/IVF, dementia prevention, mental health/happiness, and everyday health issues like cholesterol and heart health. New Story Formats : Diary-style pieces (quitting social media for two weeks), Breaking Bad series (quitting alcohol, caffeine, energy drinks), first-person experiences that readers can see themselves in. Pitching That Works : Lead with the hook/headline in the first two lines. Include strong case studies with photos and video availability. Show you've read the masthead and tailored the pitch. One targeted pitch beats 100 generic emails. Pitching Mistakes to Avoid: Burying the hook under too much backstory. Sending generic mass pitches (journalists can always tell). Not being available or responsive when a journalist says yes. Pitching case studies who aren't actually available for interview. The Case Study Goldmine : Finding case studies is one of the hardest, most time-intensive parts of journalism. If you can be a reliable source who responds fast and delivers people willing to share their story (with photos, on deadline), journalists will never forget you. Playing the Long Game : First pitch might not land, but building rapport is the win. Polite persistence works. Once a journalist knows your name and trusts you, your emails get opened every time. Exclusivity Matters : News Corp wants to be first. They position as a premium product, so exclusive stories and angles are far more appealing than something pitched to 50 outlets. Opportunities for Business Owners: Health & Wellness Niches : If you work in perimenopause, gut health, fertility, mental health, longevity, or dementia-related fields, News Corp's health section is actively looking for stories and case studies. Be the Go-To Source : Position yourself as someone who can supply case studies fast, respond to tight deadlines, and make a journalist's job easier. That reputation compounds. Speed Wins : When a journalist reaches out (even at 7pm for a next-day turnaround), say yes. That one moment of reliability can build a relationship that lasts years. Personalise Everything : Reference a recent piece the journalist wrote. Show you understand their masthead. It takes five extra minutes and puts you ahead of 95% of pitches. Timestamps (Approximate): Timestamps: 00:00 Hook: What Australia's top health editor is actually looking for in her inbox. 03:00 Intro: Liz's journo-to-coach story. 05:00 Ashleigh's Role: National health editor across News Corp's state mastheads; digitally focused health section launched 14 months ago. 07:00 Evolution of Health Reporting: From clinical to relatable; audience-led, analytics-driven content. 10:00 Hot Topics: Perimenopause, weight loss drugs, fertility, dementia, mental health, happiness. 12:00 New Formats: Diary pieces, Breaking Bad series, first-person experiments. 17:00 What Makes a Good Pitch: Hook first, strong case studies, photos/video, tailored to the masthead. 20:00 Exclusivity & Generic Pitches: Why mass emails fail and one great pitch outperforms 100 lazy ones. 23:00 Patience & Persistence: Evergreen stories take time; polite follow-up is always welcome. 26:00 Being the Go-To Source: Fast turnarounds, reliable case studies, building journalist relationships. 31:00 Final Tips: Availability, organisation, reliability, and the long game. Quotes: "Doing that once is probably more valuable than sending out 100 generic emails. You'll get a much better result." – Ashleigh on tailored pitching "We don't have a shortage of stories, we just have a shortage of time to get them done." – On journalist reality "If you can prove yourself as a reliable person that will get onto that right away, that would be very, very much appreciated." – On becoming a go-to source Listen on Apple Podcasts : [ https://podcasts.apple.com/au/podcast/media-magnet/id1612225266 ]
Guest: Acacia Clarke, Co-Founder of PureYou Host: Liz Nable Acacia Clarke shares her raw journey from registered nurse battling decade-long acne to co-founding PureYou, a multi-million-dollar brand that's helped 50,000+ people via gut-skin supplements—without patented secrets, just smart formulations targeting root causes like hormones, inflammation, and detox. After a pharmacy chain ghosted them post-$500K stock investment, Acacia turned setback into viral gold: community rallied via social videos, tagging retailers and scoring Terry White spots, plus mentorship from Thankyou's Daniel Flynn. This episode unpacks e-com realities, PR power (Channel 7 traffic surges), and why authentic social sharing beats silence—proving underdogs win by leaning in publicly. Key Topics: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> PureYou Origins: Nurse duo fixes own acne via naturopath gut insights; evolves gross tonics to TGA-listed capsules/powders (probiotics, fibers, collagens). p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Launch Struggles: COVID e-com slow-burn; manual PR pitches land news.com.au/Daily Mail wins amid doom headlines. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> PR Breakthroughs: Channel 7 segment crashes site (5K visitors); logos build endless credibility in trust-heavy supplements. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Retail Heartbreak: Half-mil stock prepped for major chain's March launch—ghosted in Feb after forms/warehouse moves. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Community Pivot: Viral reels tag pharmacies; Terry White Noosa concept store + manager outreach; Daniel Flynn intros/weekly calls. Opportunities for Founders: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Retail Hustle: No contracts pre-DC stock? Demand better; use social to rally buyers/community proof. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> PR Leverage: Early wins (news/TV) fuel growth; experts endorse what ads can't. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Social as News: Share messes publicly—attracts support, mentors, opps (e.g., Terry White ripple). Timestamps (Approximate): p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 00:00 Hook: Don't wait for media—use social to create buzz. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 03:00 Intro: Liz's journo-to-coach story. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 05:00 PureYou: Acne-to-empire via gut-skin link. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 09:00 Formulations: Naturopath-backed, TGA-listed programs (30-90 days + maintenance). p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 15:00 Early PR: Manual pitches score COVID success stories. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 22:00 Channel 7 Chaos: Site crash, 5K visitors, expert cred. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 28:00 Retail Saga: $500K stock ghosted; no pre-DC contracts. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 35:00 Viral Turnaround: Reels tag chains; Daniel Flynn mentors. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 42:00 Terry White Win: Noosa store + grassroots demand. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 48:00 Founder Advice: Reps build confidence; focus light at tunnel's end. Quotes: "Confidence comes from doing it... What’s the worst that could happen? Your brain makes the risk seem bigger than it is." – Acacia on public vulnerability "You can advertise forever, but money can't buy a credible expert saying it works." – On PR in supplements "Half a million in stock sitting there was a constant reminder—but we chose to find the light." – Retail resilience Listen on Apple Podcasts: [https://podcasts.apple.com/au/podcast/media-magnet/id1612225266]
Episode 65: “You Don’t Have to Wait to Be Chosen” with Mandy Richards, Founder of Global Sisters Guest: Mandy Richards, Founder & CEO of Global Sisters Host: Liz Nable Social entrepreneur and founder of Global Sisters, Mandy Richards, shares how she built a one‑stop support ecosystem that has helped almost 10,000 Australian women start and grow micro businesses, particularly those facing barriers to traditional employment like caring responsibilities, disability, migration, trauma and domestic violence. Mandy unpacks her unconventional journey through social work, business, international development and human rights law, and explains why she believes self‑employment is a powerful path to economic security for women who need flexibility, community and a sense of agency. Together, Liz and Mandy dive into the real (often invisible) obstacles women face when starting a business – from confidence and self‑doubt to childcare, regional isolation and systemic barriers – and how Global Sisters combines education, coaching, microfinance, corporate partnerships and storytelling to make business a genuine option, not a last resort. They also talk about social media, self‑promotion and why women tend to minimise their achievements, plus the mindset shifts and simple, practical steps that help founders show up, back themselves and create a ripple effect of change in their families and communities. Key Topics: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Mandy’s non‑linear career path: social work, business, social enterprise, innovation and human rights law. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> How childhood years in Indonesia and exposure to poverty shaped her drive for social justice and women‑focused work. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Early work with Hamlin Fistula hospitals in Ethiopia and business incubation projects with the Botswana government. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The impact of Dragons’ Den, startup burnout and why Mandy moved decisively into social enterprise. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The origin story of Global Sisters: from an “Etsy‑style” marketplace idea to a national platform and community. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Who Global Sisters supports: women facing DV, trauma, disability, caring responsibilities, migration and refugee backgrounds, age discrimination, regional isolation and long‑term welfare. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Why self‑employment can be a powerful, flexible income option when standard 9–5 roles are out of reach. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> What the Global Sisters platform actually offers: education programs, coaching, microfinance, financial capability support, “runway” programs and long‑term community. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Corporate partnerships with brands like Mecca, Google, AMP and Kip & Co, and the real‑world opportunities they create. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Success story – Yoko: from homesick and jobless to running a mindful miso business, featuring on MasterChef and publishing a bestselling Japanese pickling book. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Success story – Sana: from migrant student and homelessness to running a multi‑six‑figure floral and installation business with major retail activations. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Global Sisters’ systems‑change work, including developing a home‑ownership and mortgage model for women on low incomes. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Confidence as the number one barrier: why identity, language (“I am a businesswoman”) and community matter so much. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Social media, comparison and why authenticity and “real life” content are outperforming polished influencer‑style marketing. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The ripple effect: how one woman’s business success lifts children, families and whole communities. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Liz’s perspective on media, thought leadership and why women struggle more with visibility and self‑promotion than men. Timestamps (Approximate): 00:00 Introduction – meet Mandy Richards and the mission behind Global Sisters. 03:00 Liz’s background as a TV journalist and how that led to Media Magnet. 05:00 Mandy’s early career in social work, business and social enterprise. 07:00 International development, Hamlin Fistula hospitals and Botswana business incubation. 09:00 Dragons’ Den, startup burnout and the move into social enterprise. 11:00 The spark for Global Sisters: Vietnam, hill‑tribe women and market access. 13:00 Growing up in Indonesia, seeing poverty up close and the pull toward women’s rights. 15:00 Family breakdown, a solo mum in a country town and living the reality of limited options. 17:00 What Global Sisters is (and isn’t): a long‑term, dip‑in‑and‑out platform for women’s micro businesses. 19:00 Who Global Sisters serves and why flexibility is non‑negotiable. 21:00 Juggling disability, caring responsibilities, regional living and work. 23:00 Inside the platform: education, coaching, community and microfinance. 25:00 Corporate partnerships and “runway” programs with Mecca, Kip & Co and others. 27:00 Ten‑year anniversary, the $10,000 Big Idea scholarships and backing high‑impact founders. 29:00 Confidence as the biggest barrier and how Global Sisters designs for confidence‑building. 31:00 The identity shift: from “I could never” to “I am a businesswoman.” 33:00 Yoko’s story: organic miso, MasterChef features and a bestselling book endorsed by Nigella Lawson. 35:00 Sana’s story: from homelessness to a high‑revenue floral and installation business. 37:00 Social media, comparison culture and why messy, authentic content wins. 39:00 The ripple effect when women step into leadership in their families and communities. 41:00 Systems‑change work: from income generation to pathways into home ownership. 43:00 Liz on media, self‑promotion and the gender gap she sees between male and female founders. 45:00 Mandy’s practical advice: start small, don’t wait for perfect and use community as your safety net. Quotes: “You don’t have to wait to be chosen. You can create the opportunity yourself.” – Mandy on why she founded Global Sisters. “Confidence is the number one barrier we see – not ideas, not talent, not work ethic.” – Mandy on what really holds women back in business. “You learn to navigate bumps if you’ve had them in your life before – and that resilience makes incredible entrepreneurs.” – Mandy on adversity and grit. “People want to feel good and feel seen, not inadequate. Authenticity is what cuts through now.” – Mandy on social media and showing up as yourself.
Episode 64: Inside Small Business Editor: “I Want to Hear From Founders” with Tim Ladhams Guest: Tim Ladhams, Editor of Inside Small Business Host: Liz Nable Editor of Inside Small Business, Tim Ladhams, lifts the curtain on what it really takes to get your small business story published in one of Australia’s leading SME platforms. From founder features and Q&As to op-eds and data-led news stories, Tim explains exactly what he looks for in a pitch, why he actively prefers hearing directly from business owners (not PR agencies), and how to position yourself as a genuine thought leader rather than just another self-promotional voice in the crowd. If you’ve ever wondered how to get featured, share your lived experience, or turn your hard-won lessons into media coverage, this episode is packed with practical, actionable insights you can use straight away. Get in touch with Tim here: tim@octomedia.com.au Key Topics: Inside Small Business 101: How the publication works, the daily mix of founder features, news stories and expert op-eds, and who their audience really is. What Editors Want: Why Tim cares more about your “why, what, when and where” than your revenue, and the simple story elements that make a founder pitch stand out. Op-Eds That Get Run: The exact guidelines for opinion pieces (500–750 words, specific topic, clear takeaways) and why he ruthlessly cuts anything that feels like thinly veiled self-promotion. Feature vs Q&A vs Op-Ed: How Tim decides which format your story belongs in, when he’ll turn an email Q&A into a narrative feature, and the kinds of quirky, challenger or “against the odds” stories he loves. Data, Research and Policy Stories: How research from organisations like Xero and COSBOA turns into news, and why issues like payment times, government red tape and platform shutdowns (hello, Meta) matter so much to his readers. Print Magazine Opportunities: The bigger, deeper stories that make it into the quarterly print edition – from AI and social media acquisition costs to “devil’s advocate” debates and systemic barriers holding small businesses back. Thought Leadership vs Selling: Why being featured in Inside Small Business builds credibility in a way social media alone can’t, and how to use media to position yourself as a trusted voice among your peers. Pitching Etiquette: How to email Tim, what to put in the subject line, how long to wait before following up, and why a clear one-page bio or bullet-pointed backstory works better than a glossy PR pitch. Opportunities for Small Business Owners: Founder Features: Strategic, story-driven profiles focused on challenges, strategies and lessons – not fluff or hero worship. Q&As: Ideal for micro-businesses, side hustles and quirky ventures, where Tim crafts targeted questions and you supply succinct, insightful answers. Opinion Pieces: 500–750 word, tightly focused articles on one specific topic (e.g. staff retention, AI, digital marketing, psychological safety, payment terms) with 2–3 clear, practical takeaways. Advocacy Columns: Stories that highlight systemic issues like government policy failures, broken schemes or big-business behaviour that harms small operators. Tim’s Editorial Non‑Negotiables: Story over sales: No external links in articles, no sales copy masquerading as “insight”, and no paragraphs that exist purely to promote your product or service. Integrity and balance: Strong views are welcome, but not personal attacks or anything that could land the publication in legal hot water. Clear categories: Pitches should broadly fit within finance, technology, sales and marketing, planning and management, or growth and development (with subtopics like people/HR inside those). Respect for process: Expect an 8-week lead time on op-eds, be patient around magazine deadlines, and follow up politely if you haven’t heard back after about a week. Timestamps (Approximate): 00:00 Introduction, secret “code word” to get Tim to open your pitch email, and why this episode matters if you want media coverage. 03:00 Liz’s background as a TV journalist and why she created Media Magnet to teach founders how to DIY their PR. 05:00 What Inside Small Business is, who reads it, and how the online and print arms of the brand operate. 07:00 Daily content mix: news, founder features and expert opinion pieces designed for time-poor business owners. 09:00 The real challenges small business owners face right now – cost of living, rent, insurance, late payments – and how those issues show up in stories. 10:00 New recurring print features: “The Quarter Event” (system-level obstacles) and “The Smart No” (opportunities you should walk away from). 13:00 Case studies: Australian Open tie-in stories, impact-driven startups and creative founder angles that hook into broader news. 14:00 How op-eds work: word counts, structure, author bios and why specificity is key. 16:00 Q&A format for micro and quirky businesses (like teen founders and niche product makers). 17:00 What to include in your first pitch email: the who/what/why/when/where plus a one-page bio or bullet points. 18:00 How Tim chooses between op-ed, Q&A or feature and why email interviews often become long-form narrative pieces. 20:00 Why Tim prefers direct pitches from founders over big PR agencies and what instantly gets deleted from his inbox. 24:00 The print magazine: longer, in-depth, commissioned features on topics like AI, LinkedIn, and the rising cost of social media acquisition. 28:00 The real value of being featured: thought leadership, credibility, brand awareness and being seen by major small business service providers. 31:00 Editorial standards: no sign-off rights for features, why self-promotional paragraphs get cut and how house style editing works. 33:00 Links, legalities and integrity: where author promotion belongs and why article copy must stay non-commercial. 35:00 Content pillars and subcategories, including people/HR, psychological safety and women in small business. 36:00 Tim’s scheduling process and examples of time-sensitive pieces (e.g. International Women’s Day, LinkedIn’s 20th birthday). 37:00 Pitching etiquette: subject lines, timing, follow-ups and understanding the reality of production cycles. 39:00 Final advice, encouragement for early-stage founders, and an open invitation for genuine small business stories. Quotes: “Those are the people I want to speak to – people who are genuinely small business owners.” – Tim on who should be pitching him. “If you’re exclusively on social media, everyone is shouting. That thought leadership aspect goes out of the window.” – Tim on why media coverage still matters. “I ultimately have the final call on what does and doesn’t go on my site.” – Tim on maintaining editorial integrity and trust. “It’s not about sales. It’s about the story and the ethos behind the business.” – Tim on what makes a publishable pitch. The secret code word is: LIZ NABLE Tim's email address is: tim@octomedia.com.au Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/media-magnet/id1612225266
Episode 63: When Meta Shut Down 95% of My Business Overnight – Nancy McDonald Guest: Nancy McDonald, Founder of La Casa Homewares Host: Liz Nable Nancy McDonald shares her shocking story of losing access to her entire Meta ecosystem (Instagram, Facebook, and ad accounts) on New Year's Eve, wiping out 95% of her e-commerce revenue overnight. What started as a single customer complaint escalated into a 60-day nightmare, costing her business an estimated $500,000. Key Topics: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The Incident: Accounts disabled mid-scaling without warning or human support, despite heavy ad spend ($130K in December alone). p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Appeals Hell: 38-40 emails to Meta staff ignored; only Federal MPs' intervention got responses after 27 days. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Root Cause: One furious customer (possibly Meta-linked) triggered manual shutdown over a delivery mix-up, despite no policy breaches. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Financial & Emotional Toll: Two months offline during peak sales; ad money taken but no returns. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> La Casa Homewares: Built from a single elevated white dinner plate into a cult brand for chic, affordable tableware between Kmart and luxury. Lessons for Business Owners: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Never exceed 20-30% revenue from one platform like Meta—diversify now. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Prioritize owned channels: Build email lists early via loyalty programs and CTAs. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Test Google Ads, SEO, TikTok (10-20%), and wholesale for balance. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Grow organic reach (YouTube, transparency) over spend-dependent ads. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Nancy's revenue bucket strategy: 30% email, 20-30% Meta max, rest diversified. Calls to Action: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Overhaul Meta's appeals: Require docs, 30-day warnings, human reviews. p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Push for government big tech oversight and small business ombudsman. Timestamps (Approximate): p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 00:00 Intro & Nancy's background (journalist to e-com founder) p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 05:00 La Casa's origin: White plates that beat skeptics p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 09:00 Meta dependency exposed (95% revenue) p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 15:00 Shutdown night & initial panic p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 22:00 Appeals rabbit hole & MP intervention p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 30:00 Financial hit & ad spend losses p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 40:00 Post-recovery plan: Diversification blueprint p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 50:00 Customer migration tactics & transparency p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 60:00 Final warnings & resilience Quotes: "I watched my entire business blow up in front of me." – Nancy on Day 1 "If you're over 30% revenue in Meta, I'd walk away as an investor." – Nancy's rule Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/media-magnet/id1612225266
🎙️ Episode Overview Today’s episode dives into a topic that’s brand new for many small business owners — but is about to become impossible to ignore: GEO (Generative Engine Optimisation) and how it’s changing the way people discover brands through AI search. I’m joined by Ellie Sumner , Digital PR Director at Prosperity Media , an SEO and digital PR agency specialising in research-driven PR campaigns, backlinks, and online authority. In simple, non-techy language, Ellie explains what digital PR actually is, how it differs from traditional PR, and why backlinks, online mentions, and trusted media coverage are now critical signals not just for Google — but for AI platforms like ChatGPT and Perplexity . We unpack how AI search is changing buyer behaviour, why conversion rates from AI recommendations can be more than four times higher than traditional search, and what this means for small business owners who are already pitching for earned media. The good news? You don’t need to throw out everything you’re already doing. You just need to get more strategic about where your coverage appears, how it’s published, and how it shows up online . 👀 In This Episode, Liz & Ellie Cover: ✅ What GEO (Generative Engine Optimisation) actually means ✅ The difference between digital PR and traditional PR ✅ Why backlinks matter more than ever ✅ How AI platforms decide which brands to recommend ✅ Why AI-driven search converts better than Google ✅ How media coverage feeds AI visibility ✅ Choosing the right publications for GEO ✅ Reverse-engineering AI search results ✅ Beginner-friendly ways to get started without overwhelm ⏱️ Episode Timestamps 00:00 – Why GEO is the next big shift for small business 01:30 – What digital PR really is (in plain English) 04:00 – Backlinks explained without jargon 06:30 – How AI search is changing discovery 09:00 – Why AI recommendations convert better 11:00 – How media coverage feeds AI trust signals 14:00 – Traditional media vs niche authority sites 16:00 – Using social media content in AI search 18:30 – Choosing the right publications strategically 21:00 – Reverse-engineering ChatGPT & Perplexity results 23:45 – Tools to check site authority (Moz, DA scores) 25:30 – Practical GEO tips for small business owners 27:00 – Why this doesn’t replace PR — it amplifies it 🚀 Key Takeaways for Small Business Owners You don’t need a new strategy — you need a smarter version of your current PR Media coverage now works harder when it includes links and authority signals AI search rewards clarity, consistency, and credibility Being featured in trusted publications helps position your brand as the “answer” AI recommends GEO is not about gaming the system — it’s about building authority properly 🔗 Resources Mentioned Moz Chrome Extension (to check domain authority) AI platforms: ChatGPT, Perplexity Authority publications & niche blogs in your industry 💼 Work With Liz Nable Liz helps women-led businesses and founders become visible, credible, and in demand through strategic media, PR, and authority-building storytelling. If you want your brand to be the one journalists — and now AI — trust and recommend, this is where it starts.
🎙️ Episode Overview If you’ve ever struggled to explain what you do without over-explaining, underselling yourself, or slipping into jargon, this episode will completely change how you think about pitching. In this conversation, Liz Nable is joined by startup founder and pitch expert Sarah-Jane Kurtini , co-founder of Tinybeans — the much-loved Australian family photo-sharing app she helped grow from two people to IPO before exiting in 2020. Sarah-Jane now helps early-stage and scaling founders nail their narrative and pitch for investment using a story-first approach , including through her cleverly named tool, Pitch Slap , which “roasts” and rewrites your startup story so it actually lands. Together, Liz and SJ unpack the surprising overlap between pitching to investors and pitching yourself to the media — from speaking in human language, to understanding your audience, to confidently owning your experience without minimising it. Whether you’re a tech startup founder, a bricks-and-mortar business owner thinking about franchising, or a side-hustler who wants to communicate your value more powerfully, this episode will help you clarify your story and pitch with confidence. 👀 In This Episode, Liz & Sarah-Jane Cover: ✅ Why pitching is always about humans, not just money ✅ The crossover between investor pitching and media pitching ✅ How to structure a pitch using story before slides ✅ Common pitching mistakes founders (especially women) make ✅ Founder storytelling and why credibility matters ✅ How investors think about risk, traction, and team ✅ Why minimising language hurts your pitch ✅ How to handle feedback without taking it personally ⏱️ Episode Timestamps 00:00 – Welcome & why pitching stories matter 02:00 – Sarah-Jane’s journey from founder to IPO & exit 05:00 – Why pitching is storytelling, not selling 07:30 – Investor stages explained (pre-seed to Series A) 11:00 – Risk, equity, and what investors actually look for 13:30 – Choosing the right investor for your lifestyle 16:30 – Women, confidence, and pitching bias 18:00 – Why founder stories build trust 21:30 – Pitching vs dating: why less is more 26:00 – Minimising language and credibility gaps 29:45 – Grit, failure, and resilience in pitching 35:00 – The biggest pitch mistakes founders make 38:00 – Sharing failure without losing authority 42:30 – How to learn pitching faster 44:00 – What Pitch Slap is and how it works 🚀 Next Steps & Resources 🎧 Subscribe to the podcast for more conversations on media, visibility, and authority-building. 🧠 Try Pitch Slap — Sarah-Jane Kurtini’s free AI tool designed to give honest feedback on your pitch story before you build slides. 📣 Share this episode with a founder or business owner who
Today’s episode is for every small business owner who’s been quietly building behind the scenes - posting sporadically on LinkedIn, wondering if anyone is actually paying attention - and questioning whether the platform is really worth the effort. Because here’s the truth: LinkedIn isn’t just a place to park your CV. It’s one of the most powerful visibility tools available to small business owners right now, and most people are barely scratching the surface. My guest today is Natalie MacDonald, former TV journalist, former LinkedIn News Editor, and founding member of the LinkedIn News Australia team. Natalie didn’t just use LinkedIn. She helped build the editorial engine behind it. During her seven years inside LinkedIn, she shaped professional news coverage, surfaced expert voices, led editorial campaigns across APAC, and launched LinkedIn’s first global International Women’s Day campaign, featuring leaders like Jacinda Ardern and Melinda Gates. In this episode, we go far beyond generic “post three times a week” advice. Natalie shares how LinkedIn News actually works behind the scenes, how professionals get featured, why journalists are actively using LinkedIn to find sources, and how small business owners can position themselves as trusted industry authorities, without waiting for traditional PR. We talk about the evolution of LinkedIn from online CV to global knowledge marketplace (now with over 1 billion members), and why showing up with thought leadership, not just marketing, is what creates real opportunity. This episode is about stopping the wait for PR… and starting to build visibility strategically. In This Episode, We Cover: What LinkedIn News actually is - and how editors choose which voices get featured How to reverse-engineer newsworthy content for LinkedIn The four types of LinkedIn content that build authority Why journalists use LinkedIn to source experts and case studies How visibility on LinkedIn can lead to speaking gigs and business opportunities The difference between promotional content and thought leadership Why personal storytelling is powerful on professional platforms How to future-proof your career and business through personal branding Simple profile tweaks you can make today to strengthen your LinkedIn presence Why comments are the most underrated growth strategy on the platform Resources & Mentions Follow Natalie MacDonald on LinkedIn: https://www.linkedin.com/in/natalie-macdonald/ Follow Working At It (Natalie’s consultancy): https://www.linkedin.com/company/working-at-it/ Follow Liz on Instagram: @liz_nable: https://www.instagram.com/liz_nable/ Learn more about the Media Masters Academy: https://www.liznable.com/mediamastersacademy
Today’s episode is for every small business owner who’s ever felt like the system is stacked against them — and wondered why it’s taken so long for anyone to really call it out. This conversation is part of the Small Business Fights Back series, where we’ve been unpacking what happens when small business owners stop suffering in silence and start using their voices, platforms, and visibility to push back against systems that quietly cause real harm. My guest today is Sam Kemp , founder of Sarestore ( pronounced Sar-rey ) — a thriving fashion boutique run from a tiny country town in rural Victoria, with a very big online community. Sam has built an audience of 30,000+ followers by showing up consistently, trying on stock, styling outfits, and bringing her customers along for the ride. But what really put Sam on the map was a raw, emotional reel she shared about something that’s quietly destroying small businesses: illegal chargebacks . In this episode, Sam explains how chargebacks actually work, when customers deliberately order hundreds (sometimes thousands) of dollars’ worth of product, receive it, then dispute the payment through their bank. The bank often refunds the customer with no questions asked , pulls the money straight out of the small business’s bank account, and then charges the business a hefty fine, even when the business can prove they’ve done nothing wrong. It’s fast becoming one of the easiest ways to steal online and get away with it. That one reel Sam shared back in November went viral. And instead of letting the moment pass, we leveraged it, turning social media traction into mainstream media coverage , political conversations, and real pressure on governments, banks, and small business ministers to actually respond. In this conversation, Sam shares what happened when she spoke up, how visibility became leverage, and why she’s determined to keep fighting — not just for her own business, but for small business owners everywhere who’ve been absorbing the impact in silence for far too long. This episode is about what happens when small business stops whispering and starts being heard. In This Episode, We Cover: What chargebacks really are, and why they’re devastating small businesses How one honest Instagram reel sparked national attention The emotional toll of running a small business behind the scenes Why social media can be more than marketing - it can be leverage How visibility turns into mainstream media coverage Putting pressure on banks, governments, and decision-makers Why small business owners need to speak up, not stay silent Resources & Mentions Small Business Fights Back series - available on Instagram Follow Liz on Instagram: @liz_nable Follow Sam & SARE Store on Instagram Final Note If you’re a small business owner who’s ever felt exhausted, overlooked, or powerless - this episode is for you. You’re not alone, and your voice matters more than you think.
In this episode of The Media Magnet: Summer Series , Liz is joined by journalist, TV presenter and confidence coach Shelly Horton — the founder of Shell-Shocked Media and the woman who helps experts and business owners “find their inner Beyoncé.” With nearly 30 years across radio, digital video and television (including Channel Nine and Nine Honey), Shelly brings a refreshingly practical take on media training, presentation skills and showing up with confidence — whether you’re on TV, on Zoom, on stage or pitching clients. Shelly shares why media training isn’t just for people who want to be famous, how clarity can directly translate into sales (including the story of a PR owner who landed three new clients in a week), and why confidence and energy matter far more than being “photogenic.” From Zoom setup tips and camera confidence to storytelling, anecdotes and preparation, this is a fun, no-nonsense and incredibly empowering episode for any small business owner who is the face of their brand and wants to show up polished, human and memorable.
In this episode of The Media Magnet: Summer Series , Liz chats with acclaimed journalist, publisher and media entrepreneur Angela Priestley — the co-founder and driving force behind Women’s Agenda , one of Australia’s most influential independent news publications focused on leadership, politics, business, tech and culture through a women’s lens. Angela’s journey from freelance journalist to owning and scaling a daily news platform is a masterclass in media, purpose-driven content and the power of independent journalism. In their conversation, Angela and Liz explore what it takes to build media that matters , how stories about women leaders cut through in today’s crowded landscape, and what role journalists and media owners play in shaping public conversation. They also dig into the why behind Women’s Agenda’s evolution — from a niche startup to a respected media brand that runs awards, events and multiple digital titles — and how small independent media outlets can create real influence without the resources of legacy publishers. This episode is packed with insight for founders, communicators and anyone curious about the intersection of journalism, visibility and societal impact.
In this inspiring episode of The Media Magnet: Summer Series , Liz sits down with globally recognised leadership expert, best-selling author, and founder of Women Rising , Megan Dalla-Camina . After a 20-year corporate career shaping strategy and gender diversity at companies like PwC, GE and IBM, Megan transitioned into leadership coaching and empowerment, blending evidence-based tools with feminine wisdom to help women step into their power with clarity, confidence and purpose. Her transformative work has featured in top media outlets including Forbes , Fortune and CNN , and she’s the author of multiple best-selling books that guide women and leaders toward authentic success. In this episode, Megan and Liz explore what it really takes to rise into influence and visibility, not just in business, but in everyday life. They dive into reframing leadership, dismantling internal barriers, and redefining success in a world still shaped by outdated expectations. Whether it’s embracing your intuition, rewriting the stories that hold you back, or creating a life that honours both ambition and soul, Megan’s insights will challenge and empower you in equal measure. This is a conversation about visibility that goes deeper than PR, it’s about showing up fully and boldly in your own narrative.
In this episode of The Media Magnet: Summer Series , Liz sits down with leadership coach, workplace strategist, and performance expert Claire Pitman — a seasoned consultant with 20+ years experience helping organisations and individuals unlock their potential across recruitment, retention, leadership development, team cohesion and personal resilience. From facilitating full-day workshops and keynote presentations to coaching hiring managers and executives through real-world challenges, Claire brings clarity, evidence-backed frameworks and actionable insight to the complex human side of business. In this candid conversation, Claire and Liz break down the media-visibility side of leadership and personal brand , exploring how thought leadership, reputation and human-centric storytelling intersect with organisational performance. Claire shares her proven strategies for communicating with influence, building emotional competence in teams, navigating conflict, and presenting yourself as an authority in your field — whether that’s on stage, in the press, or across LinkedIn. This episode is full of eye-opening ideas and tactical takeaways for founders, creatives and leaders who want to show up with confidence and be heard in today’s crowded media landscape.
In this Summer Series kickoff episode of The Media Magnet , Liz welcomes award-winning lifestyle editor and media leader Brooke Le Poer Trench, a journalist and content strategist whose career has spanned Sydney, New York and London across major fashion and beauty titles including CLEO, Cosmopolitan, ELLE and Harper’s Bazaar, and most recently as Lifestyle Director at The Australian Women’s Weekly before joining Medium Rare Content Agency . Brooke’s editorial vision has shaped print and digital content that commands attention, captivates audiences and drives cultural trends, and she joins us to uncover how the storytelling ecosystem works for both brands and creators in 2025. In this episode, Brooke and Liz dive deep into what it really takes to craft stories that editors can’t say no to, how to get in front of the right audiences, and why authenticity matters more than ever in a crowded media landscape. Brooke shares insider insight on navigating global magazine markets, building editorial confidence, and evolving your brand narrative so it resonates with both editors and consumers. Whether you’re a founder, creator, or communications pro, this conversation offers tactical strategies and fresh perspectives that’ll transform how you think about visibility and the press.
In this special Summer Series episode, Liz sits down with powerhouse publisher and storyteller Michelle Hespe , the woman behind TrulyAus, AusBiz, and some of Australia’s most widely-read inflight magazines. With nearly three decades in journalism, travel writing, editing, and publishing, Michelle has a rare 360-degree view of the media landscape — from what makes a story land, to why small and regional businesses can get incredible traction through independent publishers. She lifts the veil on how small teams create big impact, how collaborations work inside niche publications, and why “paid media” isn’t the dirty word you've heard… when it’s done right. Michelle also shares surprising insights into audience behaviour (including the captive, WiFi-free world of prop-plane flyers!), the power of regional tourism, and the kinds of businesses that can thrive through airline magazines and digital campaigns. Whether you’re a founder, marketer, or PR-curious business owner, this episode will reshape how you think about content, visibility, and where your customers actually are. A must-listen for anyone building a brand in 2025. Where to Find: LinkedIn: https://www.linkedin.com/in/michelle-hespe-9b48668 Instagram: https://www.instagram.com/publishingbychelle Company Website: https://www.publishingbychelle.com TrulyAus Website: https://www.trulyaus.com AusBiz Website: https://ausbizmedia.com
Transforming Small Business Stories into National News with The Sydney Morning Herald & The Age. Discover how to take your small business beyond local headlines and into Australia’s national spotlight on this inspiring episode featuring Jessica Yun, national retail and food reporter for The Sydney Morning Herald and The Age. Whether you’re a founder, entrepreneur, or media-curious business owner, you’ll learn exactly what journalists look for and how to position your story for premium press coverage. Key Highlights p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Jess Yun shares her journey from initial cold email to trusted source, explaining how small business voices influence major reporting decisions and can become regular contributors. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Get top tips for pitching your business so it stands out in a journalist’s crowded inbox, including how personal, relevant outreach and expert insights can turn local stories into national news. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Understand the value national mastheads like The Sydney Morning Herald and The Age place on balanced, trend-driven reporting and why they actively seek small business stories tied to broader consumer or economic shifts. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Learn practical ways to “spin” your story, by framing your expertise, surfacing unique data, or connecting your business experience to larger movements that affect everyday Australians. What You'll Learn p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> The building blocks for a strong, trusted journalist relationship. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> How small businesses can break into the editorial cycle at The Sydney Morning Herald & The Age. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Why context, relevance, and numbers matter in earning coverage. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Proven follow-up techniques that actually get responses.
Episode Highlights p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Mark Hiney shares his journey from regional Australian TV to international assignments in London, Hong Kong, and the United States. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Behind-the-scenes stories from historic interviews, including Hollywood red carpets, global crisis coverage, and a memorable session with President Donald Trump. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Mark’s practical advice for building on-camera confidence, sharpening interview skills, and communicating with impact, vital for any business leader or aspiring TV talent. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Liz and Mark discuss key habits for successful media appearances, including avoiding filler words, mastering body language, and preparing for high-pressure moments. Guest Bio Mark Hiney is an award-winning cameraman and media professional whose career spans decades on major news programs and international assignments. He has worked with celebrities, world leaders, and top journalists across a diverse range of stories, bringing deep insight and expertise to every production. TV Talent Accelerator Event Join Liz and Mark for the TV Talent Accelerator: On Camera Intensive on Friday, October 10th: a hands-on, in-person event designed to elevate your media presence and deliver top-tier on-camera skills. p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Direct coaching from a team of ex-60 Minutes and 4 Corners professionals p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Personalised feedback, practical drills, and hands-on media training p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Only two spots left, register now to secure your place! p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Register for the TV Talent Accelerator: On Camera Intensive Here! p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Connect with Liz on Instagram: @liz_nable p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> For episode feedback, guest suggestions, or partnership inquiries, email: liz@liznable.com
Episode Summary This episode spotlights Monique Van Tulder, bestselling author and Australia’s leading media expert on midlife, who transformed her personal brand after completing the Media Masters Academy in 2023. Monique shares her inspiring journey from a pivotal discovery call to national media stardom, revealing practical tips for building confidence, pitching, and never taking no for an answer. Host Liz Nable discusses the impact of a coachable mindset and relentless consistency in becoming the media’s go-to expert. Key Topics & Chapter Markers p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> The moment Monique hit reset: midlife, motherhood, and finding her voice [0:02] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> The discovery call that sparked Monique’s transformation [1:01] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> How Media Masters Academy shaped Monique’s mindset, habits, and confidence [5:11] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Building a personal brand in midlife: tips for standing out and staying consistent [8:50] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Insider media pitching strategies and feedback secrets [15:23] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> How Monique became Australia’s “go-to” expert—hundreds of media features and publications [10:51] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Self-confidence, persistence, and reframing “no” as next opportunity [20:23] p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Creating industry impact and inspiring women to own their stories [27:27] Guest Information Monique Van Tulder p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Author of “A Grown Up’s Gap Year” p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Wellbeing advocate, personal branding mentor, midlife reinvention expert p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Find her at: www.moniquevantulder.com Resources & Recommended Links p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Media Masters Academy info: www.liznable.com/mediamastersacademy p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Monique’s book and media features: www.moniquevantulder.com/media p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Podcast transcript and related episodes: available after airing Calls to Action p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Rate, review, and subscribe to Media Magnet wherever podcasts are found p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Connect with Liz Nable’s Media Masters Academy for practical PR strategies p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Follow Monique Van Tulder on Instagram for ongoing inspiration: @moniquevantulder p]:pt-0 gmail-[&>p]:mb-2 gmail-[&>p]:my-0"> Join the show community for exclusive content and resources
