GovComms: The Future of Government Communication

Modern leadership is being redefined in real time. Host Iris Lisle speaks with Claire Thomas , CEO and founder of Empact Group , about what it takes to build workplaces that deliver results without burning people out. They unpack psychological safety, neuroaffirming leadership and why “being deeply human” is not a 'nice-to-have' – it is a practical way to lift performance, trust and inclusion. Claire shares simple shifts leaders can make, from asking better questions to designing teams where people do not have to mask to belong, and why these changes matter now as workload pressures and AI reshape the public service. KEY POINTS - High performance needs psychological safety : Teams do better work when leaders create environments where people can be honest, ask questions and take reasonable risks. - Neuroaffirming design helps everyone : Adjustments that support one person often improve clarity, focus and accessibility for the whole team. - Curiosity beats certainty : Switching from “here’s what you need to do” to questions first builds trust and leads to better decisions. - Watch for overwork, not just disengagement : Strong output can hide unsustainable workloads, especially in flexible and hybrid settings with less visibility. - Masking has real costs : When people feel they must perform a version of themselves to fit in, it drains energy, increases burnout risk and reduces effectiveness LINKS MENTIONED Empact Group https://empactgroup.com.au/ Australian Financial Review – BOSS Best Places to Work https://www.afr.com/work-and-careers/boss/best-places-to-work APS Academy https://www.apsacademy.gov.au/ Digital Transformation Agency (DTA) https://www.dta.gov.au/help-and-advice/digital-service-standard/digital-service-standard-guide/discovery Web Content Accessibility Guidelines (WCAG) https://www.w3.org/WAI/standards-guidelines/wcag/ AI Co-Lab https://www.aicolab.org/ If you enjoyed this podcast then please: ● Follow, rate, and review on Apple Podcasts ● Follow and rate on Spotify ● Watch our videos on the GovComms YouTube page ● Connect with us on Facebook, LinkedIn and Instagram! The GovComms Institute podcast is produced by contentgroup . Hosted on Acast. See acast.com/privacy for more information.

Creating a strong future STEM workforce starts with helping young people see what is possible. Host David Pembroke is joined by Dr Melanie Bagg , CEO of the National Youth Science Forum (NYSF) , to talk about how NYSF connects students with real STEM people, workplaces and pathways they cannot always access at school. They discuss what changed through Covid, how a small team works with a large volunteer network, and how NYSF tailors communications across channels while keeping the “human” experience at the centre. Melanie also shares what their long-term evaluation reveals about confidence, belonging and career direction, plus practical lessons for government communicators on testing, listening and staying audience-led. KEY POINTS - Make STEM real, not abstract : Young people respond when they meet real people in real workplaces and can see multiple pathways into careers. - Design for inclusion, not ‘elite’ performance : A friendly, youth-led approach can reduce imposter syndrome and widen participation, particularly for young women and regional and remote students. - Use data to prove impact and shape programs : NYSF surveys students on day one, day nine, one year and five years to track shifts in confidence and options, and to inform new offerings. - Match channels to audiences : NYSF adjusts tone and content by platform (eg Instagram, Facebook and LinkedIn) and uses feedback loops to keep learning. - Adopt AI carefully and ethically : AI can speed up external-facing work, but sensitive information needs clear boundaries, checks and governance. Links mentioned in the podcast: ● National Youth Science Forum (NYSF) : Youth-led STEM programs including the Year 12 Program https://www.nysf.edu.au/ ● National Youth STEM Summit : NYSF’s program for early-tertiary/VET and early-career STEM participants https://www.nysf.edu.au/programs/national-youth-stem-summit/ ● Rotary International : NYSF’s founding partner mentioned in the episode https://www.rotary.org/ ● Science & Technology Australia : Professional membership organisation mentioned as part of the STEM ecosystem https://www.scienceandtechnologyaustralia.org.au/ ● Australian Academy of Technological Sciences and Engineering (ATSE) : Learned academy mentioned https://www.atse.org.au/ ● Australian Academy of Science : Learned academy mentioned (and Melanie’s previous organisation) https://www.science.org.au/ If you enjoyed this podcast then please: ● Follow, rate, and review on Apple Podcasts ● Follow and rate on Spotify ● Watch our videos on the GovComms YouTube page ● Connect with us on Facebook , LinkedIn and Instagram ! The GovComms Institute podcast is produced by contentgroup . Hosted on Acast. See acast.com/privacy for more information.

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr , a specialist in organisational performance, measurement and evidence-based leadership, to unpack why evaluation still feels elusive in government, even when toolkits and frameworks are readily available. They discuss the hidden “missing pieces” that undermine many measurement approaches, how to strip out vague “weasel words” from strategy, and how Stacey’s PuMP methodology helps teams define results, identify credible evidence, and report performance in a way that supports better decisions. The conversation also explores the role of leadership, the reality of public accountability pressures, and where AI can (and cannot) help. KEY POINTS - Start with results, not activity : Be clear about the outcome you want to improve before you decide what to measure, otherwise you end up tracking busywork instead of impact. - De-weasel your strategy language : Replace vague terms such as “quality”, “transparency” or “diversity” with plain, specific wording that everyone can interpret the same way. - Define evidence before choosing measures : Ask what you would see, hear or observe that proves progress, then work out how to quantify that evidence. - Report performance to reveal real signals : Move beyond traffic-light reporting and focus on patterns that show meaningful change, so you don’t overreact to noise or miss early warnings. - Tie initiatives directly to the KPI they shift : Keep actions and results connected, so you can prove whether an initiative actually closed a performance gap. SHOW NOTES: ● PuMP® (Performance Measurement Process) : Stacey Barr’s practical methodology for performance measurement mentioned in the episode https://www.pump.academy/ ● Practical Performance Measurement (book) : Book by Stacey Barr mentioned in the episode https://www.amazon.com/s?k=Practical+Performance+Measurement+Stacey+Barr ● Prove It! (book) : Book by Stacey Barr mentioned in the episode https://www.amazon.com/s?k=Prove+It%21+Stacey+Barr ● Australia Centre for Evaluation (ACE) : Australian Government evaluation initiative mentioned (including toolkit/library resources) https://www.pmc.gov.au/resources/australia-centre-evaluation ● Harvard Business Review (website) : Stacey notes her content has appeared on HBR’s website https://hbr.org/ ● ManageMentor (platform) : Program Stacey describes as featuring her content https://www.managementmentor.com/ ● OKR Institute : Organisation mentioned in relation to the OKR Institute World Summit https://okrinstitute.org/ ● Objectives and Key Results (OKR) framework : Framework explicitly referenced (“OKRs, objectives and key results”) https://www.whatmatters.com/faqs/okr-meaning-definition-example/ ● State Library of South Australia : Organisation cited in Stacey’s case example https://www.slsa.sa.gov.au/ ● Federal Aviation Administration (FAA) : Organisation cited in Stacey’s case example https://www.faa.gov/ ● info@PuMP.academy : Email Stacey provides for arranging a “discovery discussion” mailto:info@pump.academy If you enjoyed this podcast then please: ● Follow, rate, and review on Apple Podcasts ● Follow and rate on Spotify ● Watch our videos on the GovComms YouTube page ● Connect with us on Facebook , LinkedIn and Instagram ! The GovComms Institute podcast is produced by contentgroup . Hosted on Acast. See acast.com/privacy for more information.

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan , who reflects on what he learnt broadcasting daily from New York during the early days of Covid, and how those lessons apply to today’s AI-driven information environment. They discuss what consistent, two-way communication can achieve in a crisis, why misinformation spreads so easily, and the risks of leaving AI decisions to a handful of powerful companies. Sree also shares practical guidance on building AI strategy and policy inside organisations, with an emphasis on transparency, staff input and regular review. KEY POINTS - Consistency builds trust : Turning up at the same time every day helped create a reliable source of information people could return to during uncertainty. - Two-way communication matters : Making space for audience questions and comments improved clarity, relevance and engagement. - AI policy needs shared ownership : Don’t leave it to tech teams alone; involve the whole organisation and build guidance people will actually use. - Plan for constant change : AI tools and risks evolve quickly, so policies and governance need frequent review, not set-and-forget documents. - Use AI to lift quality, not just cut costs : The best use cases focus on improving work and capability, rather than simply reducing headcount. FIND OUT MORE ABOUT SREE: LinkedIn: https://www.linkedin.com/in/sreenivasan Substack: https://sreenet.substack.com/ Sree's Presentation: https://bit.ly/sreeaibrochure NYTReadalong: https://www.digimentors.group/nytreadalong LINKS MENTIONED IN THE PODCAST: StreamYard : Live-streaming tool Sree used to broadcast across multiple platforms https://streamyard.com/ Don’t Look Up (Netflix) : Film Sree referenced as an analogy for ignoring looming crises Southern Poverty Law Center (SPLC) : Organisation Sree mentions running a workshop with Stanford Institute for Human-Centered Artificial Intelligence (HAI) : Institute referenced (Fei-Fei Li) Columbia Journalism School : Institution Sree mentions teaching at Stony Brook University : Institution Sree mentions teaching at Sebastian Mallaby : Author referenced (book about Demis Hassabis mentioned) Hosted on Acast. See acast.com/privacy for more information.

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran , director of external affairs at LA County’s Justice Care and Opportunities Department, to reflect on what has changed since they last spoke in 2019. They discuss the COVID-19-driven digital acceleration, the rise of direct-to-public communication, and how misinformation has become a high-volume, targeted threat. Brenda also shares practical approaches to faster approvals, building trusted messenger networks, and creating content that earns attention, before looking ahead to why storytelling and public trust matter even more in an AI-shaped environment. KEY POINTS: COVID-19 accelerated digital government for good Government teams had to pivot quickly to virtual briefings, real-time updates and direct-to-public channels, permanently changing how service information is delivered. Treat misinformation as a trust and security problem Countering false narratives now requires proactive “pre-bunking”, real-time monitoring and partnerships with trusted community messengers, not just reactive corrections. Fix approval bottlenecks by redesigning decision rights Define preauthorised “lanes” for routine updates, rapid approvals and high-risk crisis content so teams can move at the speed of public need. Act like a publisher, not a noticeboard Build weekly content plans, create evergreen explainers, use subject matter experts on camera, and turn government data into meaningful stories people can use. In an AI-driven world, storytelling becomes the differentiator As content volume increases, trust becomes scarcer—public sector communicators add value by creating narratives that restore context, clarity and humanity. Links mentioned in the podcast: AMEC Barcelona Principles : Measurement principles for communication (outputs, outtakes, outcomes) https://amecorg.com/barcelona-principles-3-0/ AMEC (International Association for the Measurement and Evaluation of Communication) : Organisation behind the Barcelona Principles and comms measurement resources https://amecorg.com/ Latinas in Public Relations: Shaping Communications, Communities, and Culture (edited by Melissa Vela-Williamson) : Book mentioned (Brenda Duran contributed) https://www.routledge.com/Latinas-in-Public-Relations-Shaping-Communications-Communities-and-Culture/Vela-Williamson/p/book/9781032547805 If you enjoyed this podcast then please: Follow, rate, and review on Apple Podcasts Follow and rate on Spotify Watch our videos on the GovComms YouTube page Connect with us on Facebook , LinkedIn and Instagram ! The GovComms Institute podcast is produced by contentgroup . Hosted on Acast. See acast.com/privacy for more information.

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms , David Pembroke speaks with Pete Williams (Chief Edge Officer at Deloitte) about why the real risk is not moving too fast, but moving too slowly. Together, they explore how AI can help government shift from clunky documents and static websites to conversational, accessible and practical service delivery. From internal capability and leadership to chatbots and global examples, this episode is a clear-eyed look at what government needs to do next and why the right time to act is now. #GovComms #AI #government #communication #Deloitte Hosted on Acast. See acast.com/privacy for more information.

Governments are full of data, but it’s insight that drives real change. In this episode of GovComms , David Pembroke joins Garrett Tyler-Parker , Director of Analysis and Insights at Tourism Research Australia. Together, they break down how good research transforms spreadsheets into strategy. Garrett shares why formative research should shape a campaign from the start, how human stories give meaning to dashboards, and what’s changing fast as mobility data and AI enter the mix. Find out how to make evidence easier to understand, harder to ignore, and far more useful for the people who need to act on it. Key Points Insight beats information: government (and tourism) are awash with data, but the real job is turning the ‘what’ into the ‘so what’ Start research early: use formative research to shape the campaign, rather than using it to evaluate after Blend big data with human context: numbers show patterns, but storytelling makes evidence more memorable Hosted on Acast. See acast.com/privacy for more information.

As we step into 2026, now's the time to ensure everyone's voice is heard. In this episode of GovComms , we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert, author of The Introvert’s Survival Guide , and founder of The Introvert Space . Together, they explore how introverts can lead, influence, and thrive in workplaces that often reward volume over value. From overcoming self-doubt to navigating hybrid work, Richard shares powerful, practical strategies to help introverts find their voice without having to shout. He also offers advice for leaders on how to build inclusive teams where every personality type can succeed. Whether you identify as an introvert, manage one, or simply want to create more inclusive and effective teams, this episode is packed with eye-opening insights and actionable tips. Discussed in this episode: Why introverts often go unheard and how to change that How to build your personal brand without self-promotion The hidden strengths introverts bring to leadership What Theresa May taught Richard about quiet influence at the top Show notes: The Introvert Space | Richard Etienne The Introvert’s Survival Guide | Richard Etienne Quiet | Susan Cain Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

In an era of constant disruption, government communicators are being asked to lead without all the answers. In this episode of GovComms , David Pembroke is joined by leadership experts Dr Marianne Broadbent and Adam Kyriacou to explore how communications teams can navigate AI and rising expectations, whilst building trust and impact. It’s an insightful discussion revealing why comms professionals are no longer at the ‘end of the line’, but rather central figures in enterprise performance. Join David, Marianne and Adam as they pull back the curtain on how to lead in the face of transformation. Discussed in this Episode How to integrate AI responsibly while maintaining a human-centred approach Why trust, purpose, and psychological safety are now core leadership capabilities in the public sector Practical ways comms teams can support senior leaders and build public trust Hosted on Acast. See acast.com/privacy for more information.

What if better communication starts with listening, not telling? In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform the way governments engage citizens. From unpacking the ineffectiveness of the old ‘broadcast’ model to examining the use of buzzwords in sustainability conversations, Natasha urges listeners to imbue their stories with honesty, empathy, and curiosity. In a world where government communicators are facing rapid transformation, this episode offers a timely reminder. Meaningful change begins with understanding your audience — not just speaking louder. DISCUSSED IN THIS EPISODE How listening creates more effective and trusted communication Ways to communicate across five generations in the workplace How storytelling connects people and drives understanding Why transparency builds credibility during complex change How curiosity and self-awareness improve leadership communication SHOW NOTES Spinning Red | Natasha Plowman Break the Silence Collective | Natasha Plowman Emily’s List | Emily’s List Australia Higher Ground | Alison Taylor Blog | GovComms Podcast LinkedIn | GovComms Hosted on Acast. See acast.com/privacy for more information.

What happens when authenticity becomes your greatest communication strategy? In this episode of GovComms, host David Pembroke speaks with Oluchi Ezeugo, a leading corporate communications professional from Lagos, Nigeria, who’s helped organisations across Africa navigate change, crisis, and culture. Oluchi reveals how authentic storytelling transforms workplaces — building trust, inspiring teams, and connecting people to purpose. From guiding leaders through tough moments to rebuilding confidence after crisis, she shares practical lessons every communicator can use. For public sector and government professionals, this episode is a masterclass in real, human communication — showing that when you lead with honesty and empathy, trust follows. Discussed in this episode: Discover why authentic storytelling is the foundation of trust Learn how to communicate change with empathy and clarity Explore the power of internal comms to shape culture Hear how great leaders build psychologically safe teams Understand how to rebuild confidence after professional setbacks How AI and social media are reshaping communication Show notes: Blog | GovComms Podcast LinkedIn | GovComms Hosted on Acast. See acast.com/privacy for more information.

What does it take to thrive as a communicator in a rapidly changing world? In this episode of GovComms, David Pembroke speaks with Ross Monaghan, award-winning educator and communications leader from Deakin University. From his early days as a teenage journalist in Warrnambool to senior roles at Optus and the Australian Mobile Telecommunications Association, Ross has seen the profession evolve from every angle. Ross shares why persistence and curiosity matter, how communicators can show leadership at any stage of their career, and why “dreaming big” is vital. He also unpacks the opportunities and risks of artificial intelligence, urging communicators to take the lead on its ethical use. Discussed in this episode: Lessons from Ross’s early career in journalism and industry. Building confidence to chase opportunities others might not. Why leadership is about action, not job titles. Creating stronger workplace culture through human connection. Open, honest communication as a tool for solving conflict. The communicator’s role in guiding ethical AI adoption. Show notes: International Association of Business Communicators | IABC Panuara South community benefits from new Optus mobile tower | OPTUS AI Workshops | Ross Monaghan HypeCloudAI podcast | Ross Monaghan Ross Monaghan | LinkedIn Blog | GovComms Podcast LinkedIn | GovComms Hosted on Acast. See acast.com/privacy for more information.

What if everything you thought you knew about effective communication was wrong? In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work . James has worked in more than 60 countries and brings deep insights from behavioural science, anthropology, and psychology to the challenges facing modern organisations and governments. James unpacks why so much of work is “BS” and why policies often fail to change behaviour. He shows how context shapes decisions, why storytelling matters, and shares the simple EAST framework to help communicators cut through. Discussed in this episode: James’s path from economics to behavioural science Lessons from the global financial crisis Why massive handbooks never change behaviour How culture and incentives drive decisions Where governments use behavioural science well Quick wins for communicators on timing and delivery Show notes: BS at Work: Why So Much of Modern Work is BS and How Behavioural Science Can Make It Better | James Healy The Behaviour Boutique Adopting AI: The People First Approach | James Healy, Paul Gibbons The EAST framework | The Decision Lab James Healy | LinkedIn The B Word | Podcast by James Healy Behavioural Science | OECD Report Blog | GovComms Podcast LinkedIn | GovComms Hosted on Acast. See acast.com/privacy for more information.

What do bushfires, TikTok, and police comms have in common? For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication. In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public — especially when time and attention are in short supply. Kendall shares lessons in agility, authenticity, and strategic clarity, from rolling out TikTok with Victoria Police to managing emergency comms during the 2019–20 bushfires and COVID-19. They explore the limits of video, the myth of reach-for-the-sake-of-it, and why good reporting is about more than numbers — it’s about telling the right story to the right people. Discussed in this episode: Moving from traditional media to digital-first comms Lessons from bushfire and COVID-19 emergency response When video works — and when it doesn’t Launching TikTok with Victoria Police Ditching vanity metrics for meaningful reporting Building skilled, strategic comms teams Show notes: TikTok | Victoria Police Blog | GovComms Podcast LinkedIn | GovComms Hosted on Acast. See acast.com/privacy for more information.

Is your comms team keeping up, or just keeping busy? In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how local government is reinventing the way it engages with citizens—one authentic story at a time. David and Mitchell unpack what it takes to stand out in the crowded digital landscape, why the best communicators aren’t always in the comms team, and how to build trust through relatable, local voices. With fresh insights from years of hands-on experience, Mitchell offers a practical roadmap for future-proofing local government communication. Discussed in this episode: Reinventing comms in local government Authentic storytelling vs polished branding What community radio taught Mitchell about public comms Finding trusted voices beyond the comms team Managing 24/7 comms without burning out Show notes: Planner | Microsoft 94.7 The Pulse | Geelong Community Radio Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

How will AI reshape the future of government communications—and what skills will you need to thrive? In this episode of GovComms , host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of communicators today and into 2030. Wayne shares how government teams can build AI capability, drive strategic alignment, and stay trusted in an era of rapid technological change. He also explains why human creativity, leadership, and critical thinking will be even more essential as automation accelerates. Discussed in this episode: How AI is reshaping communication roles Achieving alignment across complex teams Building AI skills as a team Managing AI risks with clear guardrails Show notes: Day in the life of a comms person in 2030 | Wayne Aspland State of the Sector report | Gallagher Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

What happens when your council loses public trust—and you’re the one answering the questions? In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon investigation. Chloe shares how her team managed misinformation, community confusion, and the absence of elected councillors for almost five years, all while ensuring communications remained clear, composed, and responsive. She also reveals how they’re using AI, short-form video, and cold outreach to connect with the City of Casey, home to one of Australia’s most culturally and linguistically diverse communities. Her insights offer practical guidance for any government communicator navigating through change. Discussed in this episode: Leading through crisis with clarity and speed Combining comms and governance for stronger responses Engaging CALD communities with targeted outreach Using AI, video, and plain English to boost impact Show notes: Brolly | Social Media Management Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

What if the best ideas in your team are the ones you never hear? In this episode of GovComms , host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide , and founder of The Introvert Space . Together, they explore how introverts can lead, influence, and thrive in workplaces that often reward volume over value. From overcoming self-doubt to navigating hybrid work, Richard shares powerful, practical strategies to help introverts find their voice—without having to shout. He also offers advice for leaders on how to build inclusive teams where every personality type can succeed. Whether you identify as an introvert, manage one, or simply want to create more inclusive and effective teams, this episode is packed with eye-opening insights and actionable tips. Discussed in this episode: Why introverts often go unheard—and how to change that How to build your personal brand without self-promotion The hidden strengths introverts bring to leadership What Theresa May taught Richard about quiet influence at the top Show notes: The Introvert Space | Richard Etienne The Introvert’s Survival Guide | Richard Etienne Quiet | Susan Cain Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through? In this powerhouse episode of GovComms , host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today’s chaotic communication landscape. Ros doesn’t pull punches. With four decades in the game, she makes it clear: the old ways of pushing messages just won’t cut it. It's time to ditch the jargon, lead with heart, and communicate with courage. This is more than an episode—it’s a call to arms for public sector communicators who want to build trust, lead with purpose , and transform how government speaks to the people it serves. Discussed in this episode: How to ditch “message selling” and embrace bold, emotional storytelling The real reason people feel disconnected—and how to bring them back How to paint a vision people can believe in (and see themselves in) What’s broken in community engagement—and how to fix it Why communicators must stop hiding behind process and step up as leaders Show notes: Elevate Local Government Communication Summit | GOVCOMM Evaluation Framework for Strategic Communication | PRIA Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

Is Google still the king of search or has AI changed the game forever? The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart Media, about the seismic shift in digital search and what it means for public sector communication. A 25-year SEO veteran, Jim explains why this transformation is as significant as the birth of the internet and how government agencies can stay visible in AI-driven searches. From optimising government websites for AI-driven platforms to ensuring search bots can access critical public information, Jim breaks down the practical strategies to stay ahead. This isn’t just another tech trend – it’s a fundamental shift in how people find and use information. If you're in government communications, you can’t afford to ignore it. Tune in now to learn how to keep your content discoverable, credible and ready for the AI era. Discussed in this episode: Learn how AI is reshaping search and SEO strategies. Discover why government communicators must adapt to AI search. Find out how to keep public sector content visible online. Expert tips on optimising websites for AI bots. Explore AI tools that enhance communication and accessibility. Understand the future of government messaging in the AI era. Show notes: NotebookLM | Google ChatGPT | OpenAI Trends | Google How Robots.txt works | Google Beyond Google: Mastering Search in A World Of AI Assistants | Jim Stewart Website | StewArt Media Blog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.