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Published by Michelle B. Griffin
Start Being Seen™ is the personal branding podcast for women in leadership and business who are ready to own their expertise, communicate their value, and put themselves out there for greater opportunities in their work, careers, and beyond. Doing great work isn’t the same as being visible and known for it. You can lead a team, serve clients, solve difficult problems, and carry ideas that could make a difference. But if people don’t understand what you bring, they may never think of you when the next opportunity comes around. Join host Michelle B. Griffin for candid conversations with women who have spoken up, changed direction, built businesses, shared their ideas, and pursued opportunities before they felt completely ready. Through their personal stories, you'll hear what inspired them to take action, what they had to overcome, and what became possible when they put themselves out there. In solo episodes, Michelle shares her insights and practical strategies to help you recognize your value, communicate what you want to be known for, and take greater ownership of your professional reputation. You'll hear real stories and practical advice for owning your voice, value, and visibility, from advocating for your ideas and building relationships to communicating your expertise and putting your work forward where decisions are made. Some stories may take you onto a stage or into a boardroom. Others may start with a conversation, a book idea, or the decision to finally put your name forward. Because putting yourself out there creates possibilities that waiting never will. ABOUT MICHELLE B. GRIFFIN Michelle B. Griffin is a TEDx and women's leadership keynote speaker, executive personal branding advisor, and founder of She’s Visible™, a platform helping women build standout personal brands and become known and chosen for their expertise. Her mission is to see more women on stages, featured in pages, and earning better wages. For more than 20 years, Michelle has helped professionals and organizations clarify what sets them apart, strengthen their brands, and become more visible for the work they want to be known for. With a master's degree in PR, her experience spans agency, corporate, and association leadership, from Fortune 500 companies to startups. Through Start Being Seen™ keynotes and interactive workshops, Michelle helps women take ownership of their voice, value, and visibility so they can contribute, influence, and achieve more in their careers, teams, organizations, and businesses. Michelle is the author of Position Yourself, co-author of The LinkedIn® Branding Book, and creator of the Define Your L.A.N.E.™ personal branding framework. Her insights have been featured in Forbes, Entrepreneur, SUCCESS, Inc., LinkedIn News, and Authority Magazine. Learn more about Michelle's speaking and advising programs at MichelleBGriffin.com and her personal branding training platform at ShesVisible.com. Start Being Seen™ Podcast © Michelle B. Griffin + She’s Visible™ Guest inquiries: Please note that Start Being Seen™ is not currently accepting unsolicited guest submissions. Episodes are curated around the show's editorial calendar and upcoming topics.
On the charts
Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.
From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Send us Fan Mail “I really want to do this. But I’m scared.” Have you ever said that about an idea you couldn’t stop thinking about? Jenni Arnold did. Today, she’s the founder of Human Kind Intelligence, leading workshops, speaking at conferences, and getting calls from local news to share her AI expertise. But this started with a much smaller moment: saying her idea out loud in a room of women who encouraged her to pursue it. Jenni joins me to share what happened after that conversation at one of my LinkedIn events. We talk about the first ask she was terrified to make, the confidence she built along the way, and the growing pains that made her question how she wanted to run her business. Her story brings Put Yourself Out There, the philosophy behind my Start Being Seen™ keynotes and workshops, to life. You take a purposeful step, learn from what happens, and build the confidence to take the next one. If you’ve been waiting to feel ready before pursuing something that matters to you, this conversation may help you make your move. In this episode: The simple outreach that led to her first workshop How one opportunity helped her build the confidence to pursue another Why getting the help she thought she needed became an unexpected turning point What it felt like to see “AI expert” beneath her name on the news How she’s finding her voice and taking a stand in a fast-changing industry Her advice for women who feel called to something more but haven’t made their move You don’t have to want an AI business to see yourself in this conversation. Maybe your next step is a book, a career change, a community, or an idea you’ve kept to yourself. Listen to hear how Jenni took hers seriously and started building something of her own. Connect with Jenni Arnold Connect with Jenni on LinkedIn Explore her work at HumankindIntelligence.ai . What have you been holding back? DM me on LinkedIn and tell me what you’re ready to put yourself out there for. I’d love to hear from you. To bring Michelle’s Start Being Seen™ keynotes and interactive workshops to your organization or event, visit MichelleBGriffin.com and ShesVisible.com Rate, Review & Follow the Start Being Seen™ Podcast with Michelle B. Griffin Help more women find the encouragement to put their expertise and ideas forward. Leave a rating and review, share this episode with a woman who needs it, and follow the show so you never miss a conversation. Put yourself out there. Your best work deserves to be seen, known, and chosen. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail “I’m living my dream.” That’s what Dr. Tekeisha Zimmerman told me before we recorded this episode. Just months earlier, she had left a 20-year corporate career with big ambitions and one question: How do I connect everything I do so people understand what makes me different? That’s the work we did together in Visible Brand Authority , my one-on-one VIP personal branding program for accomplished women ready to become known for their expertise and pursue bigger opportunities. You’ll hear how we clarified her personal brand, strengthened her message, and helped her put her expertise forward to pursue her dreams of speaking and growing her new business. Today, she’s attracting speaking invitations and clients, preparing for her first international keynote, and pursuing a TEDx stage she once hesitated to apply for. What changed? Tekeisha takes us inside the experience, including the moment things clicked and the moves she made next. In this episode: Why an accomplished career can still leave you struggling to explain your value What helped Tekeisha connect the different sides of her work How clarity changed her confidence and the opportunities she pursued What happened when she invested in herself and put herself out there Why her story may change how you see what’s possible for you If you’ve been wondering what you could do with your experience beyond where you are today, listen to Tekeisha’s story. You may recognize yourself in where she started. Ready to write your own success story? Learn more about my Visible Brand Authority program at MichelleBGriffin.com/VBA. Put yourself out there. Your best work deserves to be seen, known, and chosen. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail If podcast guesting is on your visibility to-do list or if you ever find yourself rambling when it matters most this one is for you. We are wrapping up Podcast Visibility Month with a skill that goes way beyond podcasting. Whether you are being interviewed on a show, presenting to leadership, sitting on a panel, in a performance review, or on a Zoom call how you communicate your ideas clearly and compellingly is everything. And the skill underneath all of it is the same, Sound bites. In this solo episode I am breaking down exactly what a sound bite is, why most people ramble, and how to communicate in a way that makes people lean in, remember you, and want to hear more. Plus the sixth grade story that changed how I communicate forever. In this episode: Why the most memorable communicators are not necessarily the smartest people in the room The three reasons most of us ramble and how to stop A simple three part formula that makes every answer land cleanly The sixth grade story that changed how I communicate forever Why silence is not awkward it's actually your superpower How to start practicing this today with one simple exercise The Gemini NotebookLM trick that will surprise you This is not just for podcast guests. This is for every woman who wants to speak more confidently in meetings, advocate for herself in a performance review, pitch a new idea, or simply be remembered in any room she walks into. DM me on LinkedIn and tell me where do you most need this skill right now? I'd love to hear from you. Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail If podcast guesting is on your visibility to-do list but you don't know how to pitch or where to even start, this episode is your guide. Podcast guesting is one of the most powerful visibility moves you can make right now. You get in front of someone else's audience, build instant credibility, and that episode lives forever in search, including AI search. And I know this from both sides of the mic. As a host who gets pitched constantly and as a guest who has appeared on countless shows, I'm sharing the four things you need to do to go from overlooked to booked. We cover: Why most pitches miss the mark and what to do instead The research move most people skip that changes everything How to find your fresh take, the angle that makes a host say yes What your pitch actually needs to say and what to leave out The etiquette that separates the guests who get booked from the ones who don't DM me on LinkedIn and tell me: are you pitching podcasts yet? I'd love to hear from you. Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode this month. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail Everyone says they want to start a podcast. But then... they don't. Maybe it's the tech. Maybe it's the fear of getting it wrong or not knowing where to even begin. No matter what's been holding you back, this episode will help you get going Guest Julie DeLucca-Collins is back for part two of our Podcast Visibility Month series, and this time we're talking about what it actually takes to launch and host your own show. Julie has had her own podcast for six years, produces her own show solo, and helps women launch and grow their podcasts. Between the two of us, we have been doing this for over a decade combined, and we are giving you the real talk and actionable tips so more women like you pick up the mic! In this episode: Why you should decide what your podcast is about before you ever touch cover art The SEO mistake Julie made with her show name and how to avoid it How to choose the right format: solo, guest interviews, or both The truth about video podcasting versus audio and what actually works Why Descript is the tool both of us recommend for recording and editing How to plan episodes so you never run out of ideas The real reason most podcasts die at seven episodes and how to not be one of them How to create a red thread that keeps listeners coming back episode after episode Connect with Julie DeLucca-Collins and Grab Her Resources: https://www.goconfidentlycoaching.com Listen to Julie's daily-ish podcast Brave Moves https://bravemovespodcast.com/ PODCAST SET UP LINKS • Descript.com - Easy podcast/video AI editing - Get your first 2 months of the Descript Creator monthly plan for half the price (affiliate link, costs you nothing to use - https://descript.cello.so/OmazIIYWXQu ) • Buzzsprout - My podcast hosting platform of choice for years. Use this code for a $20 credit with any paid plans. (affiliate link, costs you nothing to use - https://www.buzzsprout.com/?referrer_id=2005725 Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world, and I'd be so grateful if you'd rate and review the show so more women can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode, START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail If you have been wanting to guest on podcasts but don't know where to start, how to pitch, or what to do once you land the show, this episode is your masterclass. As part of this month's Podcast Visibility Month, I'm interviewing Julie DeLucca-Collins, who's hosted her own podcast for years, has been on 100s of podcast shows herself, and runs a podcast agency with her husband. As both podcast hosts and avid guests on shows, we've teamed to share all of it so you don't have to learn the hard way. In this episode: Why guesting is the smartest first move before you ever start your own show The number one mistake guests make that makes hosts never want to have them back How to research shows and pitch yourself in a way that actually gets a yes What to include in your pitch to make the host's job easy and your answer obvious The cardinal sin of podcast guesting and the guest who did it 287 times in 40 minutes How to use Gemini NotebookLM to research shows and find your perfect pitch angle What to do before, during, and after the episode to make the most of every appearance Why thank you goes further than you think and the etiquette most guests skip Plus Julie shares her Spotify playlist tip for turning every past appearance into ongoing visibility. That one is gold. Connect with Julie DeLucca-Collins → https://www.goconfidentlycoaching.com Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode this month. Every week this month, I'm bringing you everything you need to know about podcasting as a strategic visibility and growth tool. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail It's a new month, and I'm calling it Podcast Visibility Month (which pairs so well with International Podcasting Day on September 30th) Because lately I've had so many women ask me the same question: "Michelle, how do I get on podcasts?" Whether you have a corporate job, run your own business, or are a subject matter expert, author, or speaker, podcasting is a powerful visibility channel for you. This kickoff episode explores why podcasting matters more than ever right now. And what's coming this month to help you get started. In this episode: Why podcasting builds instant credibility and trust in a way social media simply can't Why a podcast episode outlasts and outperforms any social media post How podcasting feeds your AI visibility and keeps you searchable and findable long after recording Why appearing on someone else's show gives you instant third-party authority How podcasting opens doors to relationships, referrals, and opportunities you'd never find otherwise Why you don't need your own show to start guesting is one of the best PR moves you can make right now Plus, a sneak peek at everything coming this month: topics, pitching, do's and don'ts, interview prep, and how to turn one episode into lasting visibility. Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world, and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Scroll to the bottom and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail You know you need to get out there. You're ready. But something keeps stopping you. Maybe it's LinkedIn. Maybe it's speaking. Maybe it's pitching yourself as a podcast guest. Maybe it's finally launching that big thing you've been working on for months. Whatever it is, this episode is for you. Because I've been there. More times than I'd like to admit. And what I've learned after years of working through it myself and with clients is this, we don't need another certification, another course, or more time. We don't need to wait for someday. Someday is not a day on the calendar. You have everything you need right now. In this episode: Why the thing stopping you isn't what you think it is The reframe from my TEDx talk that makes showing up so much easier How to give yourself runway before you put yourself out there The nano steps that make the hard part feel way less hard The one question to ask yourself before this episode ends And I'm leaving you with one simple action. Just one. Because that's how it starts. If this resonated, share it with a woman in your world who's been sitting on the sidelines waiting until everything feels ready. She needs to hear this. DM me on LinkedIn and tell me — what is the one thing you've been putting off that you're going to take action on this week? Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already — hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail If you've been feeling ready to put yourself out there but something keeps stopping you, this episode is for you. I've been there too. And I hear it constantly from the women I work with. You're ready. You know you have something to offer. But something just keeps getting in the way. Here's what I want you to know. It's not a visibility problem. It's a clarity problem. And that is so much easier to fix. I'm walking you through five questions that will unlock your personal brand, get you unstuck, and help you finally show up in a way that feels like you. In this episode: Why putting yourself out there feels so hard and the simple reframe that changes everything Why visibility is not vanity; it's an act of service and a business asset The five questions that will help you get clear before you get visible Why a narrower lane gets you faster traction than trying to serve everyone How clarity leads to visibility and authority, in that order Grab a pen. You're going to want to write these down. If this resonated, DM me on LinkedIn and tell me you heard it. I'd love to hear from you. Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin If this show has helped you in any way, I would be so grateful if you'd take a moment to rate and review it. It helps more women find us and that's exactly why we're here. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and share what resonated with you And hit that follow button so you never miss an episode. I'm here every week with conversations, strategies, and tools to help you go from hidden expert to recognized authority. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail What if you could take your book, your guide, your speaking topics, your blog posts, everything you've already created and instantly turn it into podcasts, visuals, quizzes, infographics, and more? That's exactly what I'm sharing in this episode. And it's completely free. A few weeks ago I was a guest on Gillian Whitney's Easy Peasy Books podcast and dropped what might be my biggest content gem yet: how I accidentally discovered that Google NotebookLM ( now Gemini Notebook ) is the ultimate content amplifier for women experts, founders, authors, and speakers. The feedback was so good I knew I had to bring it straight to you here. In this episode: What Google NotebookLM actually is and why most people are only using a fraction of what it can do The moment I realized this tool was a total game changer for speakers and authors How I used it to prepare for a presentation in one afternoon walk with my AirPods Every use case you need to know audio podcasts, visuals, slides, quizzes, infographics and more How to use your existing body of work to create endless content that gets you seen and chosen This one is for every woman expert who has more content than time and more brilliance than bandwidth. Try Google NotebookLM for free → https://notebooklm.google.com Connect with Gillian on LinkedIn → https://www.linkedin.com/in/gillianwhitney Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail Last week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it. And this one isn't just for TEDx speakers. Whether you're a seasoned speaker, an emerging one, or someone with a stage on your vision board this episode is packed with the presentation coaching tips you didn't know you needed. In this episode: The difference between memorizing and internalizing and which one actually works What to do if you forget your words mid-talk How to use your body, your hands, and the stage without overdoing it What to wear and what to absolutely never wear on a stage The truth about slides when they help, when they hurt, and why you should build your talk without them first And much more Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/ Visit Tessa's website → https://www.resonance-ideas.com/ Listen to Part 1: How to Land a TEDx Talk → https://podcasts.apple.com/us/podcast/how-to-land-a-tedx-talk-my-tedx-journey-insider/id1599654499?i=1000761604669 Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University. It was one of the highest professional moments of my life. And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own. It's a heartbreak I won't pretend doesn't sting. But here's what I know: the idea inside that talk is too important to stay quiet. That's why this episode feels so personal. On the one year anniversary of stepping on that red dot, I'm bringing you someone who has spent over a decade on the other side of it, Tessa Rawson, a TEDx organizer across Europe and the US and founder of Resonance, where she coaches speakers to land and deliver their TEDx talks and pitches. If a TEDx talk is on your vision board, this episode is your starting point. We discuss: The one question every great TEDx idea must be able to answer What organizers are actually looking for when they read your application The biggest mistake most applicants make and how to avoid it Why persistence and patience aren't optional and how long it really takes And much more. Part 2 is coming soon all about how to present once you land the spot. Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/ Visit Tessa's website → https://www.resonance-ideas.com/ Michelle B. Griffin's TEDxFSU topic: https://announcements.fsu.edu/article/tedxfsu-conference-brings-ideas-center-stage ________ Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the work, busted through the fear, and is now raising the bar for every woman listening. In this episode Deb shares her story, her platforms, and the one mindset shift that changes everything when you're ready to step out but something keeps stopping you. In this episode: The childhood belief that silently kept her from speaking up and how she finally broke through it What she does every single morning that gives her the courage to show up Why social media alone will never be enough for lasting visibility The three platforms she built to get more women seen at scale Why AI discoverability is the visibility opportunity women can't afford to ignore right now The one thing she tells every woman sitting on the sideline Connect with Deb Drummond → https://www.debdrummond.com Listen to EP 340: Own Your Lane and Be Seen by Your Ideal Clients with Michelle B Griffin, on Deb's podcast: https://podcasts.apple.com/ca/podcast/career-reinvention-what-happens-when-you-outgrow-the/id1757016628?i=1000757110684 Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail People aren't going to Google to find experts anymore. They're going to AI. ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way. I know because it happened to me. Starting in January 2025, people began booking calls, telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore. In this solo episode, I'm introducing something I've been building for you: The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you. In this episode: Why AI is now the new search engine and what that means for you The three signals AI absolutely needs to recommend you Why LinkedIn is more critical than ever How to get first-mover advantage right now, before everyone else catches on Download the Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard 👉 https://michellebgriffin.com/aivisibility/ Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond. Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there. This episode will show you: Why visibility starts with how you see yourself before any content plan or strategy The clarity practice that works for you AND for AI search How to nurture yourself for visibility so it actually sticks Why being credible means letting others validate what you already know How to find your place of power, the channel that lights you up and works for you Why continuity beats perfection every single time Read all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/ Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/ Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/ Antonia's Substack → https://substack.com/@antoniataylor Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail If you've ever held back from putting yourself out there or going after being more visible, this episode is for you. My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen. This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it. Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead. In this episode: The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anyway Why five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building one The difference between performative visibility and service-based visibility (and why one of them will burn you out) Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to you Why you don't need to post on LinkedIn to have a powerful presence there The one tip Antonia gives every woman who wants to start getting visible → Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/ → Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/ → Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/ → Antonia Taylor's Substack newsletter https://substack.com/@antoniataylor Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail Hello, friends... I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too. In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up. I share: What She's Visible™ is and why I created it...because the world needs more women on stages, featured in pages, and earning better wages Why I've been deep diving into AI visibility and why it matters so much for women experts like you The honest truth about my own overthinking, perfectionism, and hiding and why I'm done with all of it, and how you can too. Why podcasting is still one of the most powerful ways to build real connection in an AI-driven world Why now is our time not someday, because there's no someday on a calendar Rate, Review & Follow the Start Being Seen Podcast with Michelle B. Griffin Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way. Join me on this episode of Own Your Lane™ with guests Gillian Whitney , Gehan "G" Haridy-Ardanowski and Beth Anne Campbell , as we are doing just that. We're authors, speakers and podcasters using LinkedIn to build our visibility, brands and thought leadership on our terms and timelines. We’ll talk about: > How to confidently show up (even if you’re not posting every day) > How real connection + collaboration = trusted relationships & opportunities > How to use your profile and presence to grow your authority over time It's a candid conversation + real connection to help you put yourself out there and build trust, visibility, and opportunity on your terms. Own Your Lane® Recognition Roadmap Learn how we're navigating each step of the Own Your L.A.N.E.® Framework: ✨ L: Launch Your Vision – Follow the pull toward a deeper purpose ✨ A: Articulate Your Difference – Define your positioning in a crowded space ✨ N: Navigate Your Brand – Shape and share your brand online and offline ✨ E: Elevate Your Authority – Establish trust with audiences and open new doors LINKS Watch the Show Replay on LINKEDIN Connect With Gillian Whiltney Connect with Beth Anne Campell Connect with Gehan "G" Haridy-Ardanowski START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise? In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title. Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable. In this episode, we cover: ~ Why the term “thought leader” makes people cringe ~ The difference between subject matter experts, influencers, and thought leaders ~ Where AI helps and where it hurts your thought leadership strategy ~ Tactical ways to build your presence (without posting every day) ~ Ashley’s top tip to get started: why meaningful LinkedIn comments still win Whether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out. Own Your Lane® Recognition Roadmap Ashley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework: ✨ L: Launch Your Vision – Follow the pull toward a deeper purpose ✨ A: Articulate Your Difference – Define your positioning in a crowded space ✨ N: Navigate Your Brand – Shape and share your brand online and offline ✨ E: Elevate Your Authority – Establish trust with audiences and open new doors 🔗 LINKS • Ashley’s 4 Pillars of Thought Leadership Framework • Ashley's book, Human-Centered Marketing in the Age of AI • Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus • Get free personal brand resources: https://michellebgriffin.com START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
Send us Fan Mail Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready. From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority. In this episode, we cover: 00:00 – Intro: The power of starting before you’re ready 03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder 07:20 – How podcasting helped him find his true lane 10:40 – The moment he knew it was time to pivot 14:25 – Positioning: Carving out space in a saturated niche 19:30 – Building brand presence through content, podcasting, and partnerships 24:10 – The mindset shift that helped him push past fear and visibility blocks 28:45 – Frameworks + thought leadership: why you need one 32:30 – Elevating authority: what builds trust and recognition 37:00 – Bernie’s long game and vision ahead 42:10 – Key takeaways for owning your lane and taking that first step Whether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting. Own Your Lane® Recognition Roadmap This episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time: ✨ L: Launch Your Vision – Follow the pull toward a deeper purpose ✨ A: Articulate Your Difference – Define your positioning in a crowded space ✨ N: Navigate Your Brand – Shape and share your brand online and offline ✨ E: Elevate Your Authority – Establish trust with audiences and open new doors 🔗 LINKS • Visit Bernie’s website: https://midlifefulfilled.com • Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges • Get free personal brand resources: https://michellebgriffin.com 🎧 Be sure to follow the podcast and leave a review so more experts like you can Own Your Lane® and build a visibility-driven brand of impact. START BEING SEEN™ AND SOUGHT AFTER WITH MICHELLE B. GRIFFIN Hi, I'm Michelle, a TEDx and women’s leadership speaker, executive personal branding advisor, and founder of She’s Visible,™ the personal branding training platform for women to own their expertise, communicate with confidence and put themselves out there to advance their careers and businesses CONNECT WITH ME. BOOK ME TO SPEAK. WORK WITH ME. WEBSITE : https://www.michellebgriffin.com MY SPEAKING TOPICS : https://michellebgriffin.com/speaking/ SHE'S VISIBLE: https://www.shesvisible.com READ: My Personal Branding Books https://michellebgriffin.com/books/ BE THE EXPERT AI RECOMMENDS- https://michellebgriffin.com/aivisibility/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/
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