Creative Entrepreneur: A Podcast For Business Growth and Trending News

Check out our LIVE events and meet us all in person! www.cre8tivecon.com This is an encore of one of the most talked-about conversations in the feed — a return visit with Jason Duncan, the man who went from an unemployed schoolteacher to building a multimillion-dollar company, then rebuilt his entire philosophy around what he calls "exit without exiting." Julie and Dominick sit down with the Cre8tive Con keynote favorite to unpack why exit strategy isn't a someday conversation — it's a Day One conversation. What We Cover: The origin of "The Real Jason Duncan" personal brand — and how a branding consult reshaped his entire public identity Spotting "fake" in a culture of contrived authenticity — and why Jason has zero tolerance for it The generational shift from latchkey resilience to "lawnmower parenting" — and how the same instinct shows up in how founders build (and over-protect) their businesses The $2 million wake-up call: how a partnership divorce exposed that Jason's business was built entirely around him — and why that's a warning sign for every founder Hero Syndrome — Jason's term for the ego trap that keeps founders indispensable, and why "saving the day" is actually selfish, not noble The XOS Methodology: building a three-tier org chart (Delivery Team, Support Squad, A-Team) so decisions — not just tasks — can be delegated Why systems and automation fail if they're layered onto a business before the org chart is fixed Jules Rules segment: Real or Illusion? — Taylor Swift & Travis Kelce, follower counts and "contrived authenticity," Kim Kardashian's A-list arc, and Will Smith's redemption era Why Cre8tive Con refuses to livestream — and how in-person experience builds real authority instead of purchased perception Jason's closing takeaway: business ownership isn't about owning the business — it's about the business funding the life you actually want to live Memorable Quotes: "The purpose of business ownership is not to own the business. It's so that the business can provide the lifestyle for you and your family that you actually want to live." — Jason Duncan "Awareness is the key to recovery." — Jason Duncan, on Hero Syndrome "Exiting your business isn't about selling it. It's about freeing yourself from the business." — Julie Lokun Connect with Jason Duncan: Search "The Real Jason Duncan" anywhere — Instagram, LinkedIn, ChatGPT, Claude, Perplexity, Grok, NotebookLM, or Google. Subscribe to his newsletter, What's Real , every Wednesday morning. This Episode is Sponsored by Keap — sales and marketing automation built for small businesses. Capture leads, follow up instantly, and put growth on autopilot. keap.com/creative Loved this episode? Rate, review, and subscribe to The Creative Entrepreneur Podcast, and share it with a founder who needs to hear this before they build their own prison. Cre8tive Con — FAQs What is Cre8tive Con? Cre8tive Con is a live business and creator conference built around the Own Your Ecosystem framework — an 8-pillar system that helps entrepreneurs build owned audiences, content, and revenue instead of depending on rented platforms. Who founded Cre8tive Con? Dominick Domasky and Julie Lokun, co-hosts of The Creative Entrepreneur Podcast, founded and run Cre8tive Con. Is Cre8tive Con livestreamed or available on-demand? No. Cre8tive Con is intentionally in-person only. The founders believe real authority is built through live, unfiltered experiences — not streamed or purchased engagement. What is the Own Your Ecosystem framework? It's an 8-pillar system for auditing and building a business's owned assets — audience, content, community, and revenue — rather than relying on rented platforms or borrowed attention. Does Cre8tive Con only happen in one city? No. In addition to the flagship event, Cre8tive Con runs a traveling series called Cre8tive Con OTR (On the Road), bringing the framework to cities across the country, including past stops like Boston. Who typically speaks at Cre8tive Con? Speakers are selected based on referral and real-world credibility rather than social media following — past keynotes include exit-planning expert and TEDx speaker Jason Duncan. Who should attend Cre8tive Con? Founders, podcasters, coaches, and service-based entrepreneurs who've outgrown hustle-based growth and want to build systems, audiences, and businesses that don't depend entirely on them to function. What do attendees leave with? A completed ecosystem assessment, a scored framework identifying growth priorities, and direct access to a peer network and speaker community focused on ownership over rented attention. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most business owners think YouTube is just for influencers and vloggers. Aleric Heck , founder of AdOutreach , has spent the last 10 years proving otherwise — helping companies turn video content into a real, scalable revenue engine. In this episode of The Creative Entrepreneur Podcast , Julie Lokun and Dominick Domasky sit down with Aleric to unpack: How a high school YouTube channel turned into an 8-figure ad agency The 3-part content Venn diagram that separates viral videos from client-converting videos The "hook, educate, call-to-action" framework behind high-performing YouTube ads Why thumbnails, titles, and your first 30 seconds make or break a video's performance What in-feed ads are — and how just $5–$10/day can grow your channel organically Why private equity firms are buying YouTube channels for millions (and what that means for your business) Inside Aleric's new book, Video Authority: The Art and Science of Converting Viewers Into Clients Featured Guest: Aleric Heck Aleric Heck is the founder and CEO of AdOutreach , a video and YouTube ads agency that has helped clients generate over $100 million in revenue. He got his start growing one of YouTube's largest app-review channels to half a million subscribers before pivoting to teach businesses how to convert viewers into paying clients through YouTube ads, organic strategy, and cross-platform video marketing. He's also the creator of ThumbnailCreator.com , an AI-powered thumbnail generation tool, and the author of the new book: Video Authority: The Art and Science of Converting Viewers Into Clients Connect with Aleric Heck: Website: adoutreach.com Book: Video Authority YouTube: @AlericHeckYT Instagram: @alericheck LinkedIn: Aleric Heck Key Takeaways: How to Make Money on YouTube in 2026 1. Start With the End in Mind Views don't pay the bills — clients do. Aleric's core philosophy is that business owners should design content to convert, not just to rack up views or go viral. 2. The Content Venn Diagram The best-performing YouTube videos sit at the intersection of three things: Your expertise and passion What your ideal client is actually searching for What's trending or timely (so the algorithm and audience both respond) 3. The Ad Framework: Hook, Educate, Call to Action Every high-converting YouTube ad follows the same three-beat structure — grab attention, deliver real value, then give a clear next step. 4. Title, Thumbnail, and First 30 Seconds Are Everything Alignment between these three elements determines whether a viewer clicks — and whether they stay. 5. In-Feed Ads Are the Underused Growth Lever Unlike traditional YouTube ads (built for direct leads), in-feed ads appear in search results and suggested videos for as little as $5–$10/day, helping already-strong organic content reach more people. 6. YouTube Is an Owned Asset Private equity firms are actively buying YouTube channels and equity stakes in them — something that doesn't happen with Instagram, TikTok, or Facebook content. A YouTube channel compounds in value over time because of its built-in search algorithm. Featured Links & Resources The Creative Entrepreneur Podcast, co-hosted by Julie Lokun and Dominick Domasky Julie Lokun — brand & podcast strategy consulting: bigbetterbrand.com Dominick Domasky — motivation, mindset, and momentum coaching: motivationchamps.com Live events for creative entrepreneurs: Cre8tive Con Aleric Heck's book: Video Authority AI thumbnail tool: ThumbnailCreator.com Aleric Heck's agency: AdOutreach.com Frequently Asked Questions Can you actually make money on YouTube, or is it just for influencers? Yes — YouTube can generate real, scalable business revenue beyond influencer sponsorships. Aleric Heck's agency, AdOutreach, has helped businesses generate over $100 million using YouTube ads and organic video strategy focused on converting viewers into paying clients, not just chasing views. What is the hook, educate, call-to-action framework? It's a three-part structure for high-converting YouTube ads: hook the viewer's attention, educate them with real value, and close with a clear call to action that drives them to take the next step. What are in-feed YouTube ads? In-feed ads are ads that appear in YouTube search results or suggested videos, distinct from traditional in-stream ads. They can cost as little as $5–$10 a day and are used to accelerate the growth of already-strong organic content. Why are private equity firms buying YouTube channels? Because a YouTube channel is a compounding, ownable asset — videos keep generating views (and revenue) years after publishing, unlike short-lived content on platforms like TikTok or Instagram. What is Aleric Heck's book about? Video Authority: The Art and Science of Converting Viewers Into Clients teaches coaches, consultants, and service-based business owners how to use video strategically to attract and convert ideal clients — rather than simply grow subscriber counts. Listen to The Creative Entrepreneur Podcast on Apple Podcasts, Spotify, and everywhere you get your podcasts. DON'T FORGET TO LEARN MORE ABOUT OUR LIVE EVENTS: www.cre8tivecon.com Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leave Us A Review on Apple: Creative Entrepreneur: A Podcast For Business Growth and Trending News - Podcast - Apple Podcasts Learn About Alexa Bigwarfe's STAGES AND PAGES- Stages and Pages v. 2 -- Learn About Conner Tighe on LINKEDIN- Conner Tighe | LinkedIn Learn About Tiffany Jones- http://tiffanyjoneseducation.com/ You didn't tune in for an interview this time — you tuned in for something better: proof that this show is actually landing. In this mini-sode, Julie steps away from the guest chair to read three reviews that stopped her in her tracks — from Alexa Bigwarfe , Conner Tighe , and Tiffany Jones — and to make you an offer most podcasts won't: leave a review, and you might hear your own words read back to you on the show. Loyal fans get the perks. It's that simple. In this episode: Why entrepreneurship is lonely — and why community is the antidote Three listener reviews that capture exactly what this show is trying to do How to get your review read on-air (and the perks that come with it) Where to leave your rating and review right now Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn More About Char Murphy and Follow Mission Hope on LinkedIn Learn More about Julie and Dom and their live events: www.cre8tivecon.com This episode opens with a data-driven look at the AI infrastructure boom — a $500 billion NVIDIA-backed bet involving Apollo, BlackRock, Blackstone, Brookfield, and Goldman Sachs — and the growing local pushback against AI data centers across the U.S. From there, the conversation pivots to a bigger question: as AI content floods every platform, is the real business opportunity in human storytelling? Guest Char Murphy — founder of Mission Hope and BelieveInspire, retired attorney, and eight-time #1 bestselling author — joins Julie and Dominick to unpack: How to spot AI-generated manuscripts (hint: watch the cadence) Why she asks authors point-blank, "Did you write this?" The line between using AI as a tool (brainstorming, outlining, brand-building) versus letting it write your story How writing and publishing personal stories is a healing, transformative process Her own journey surviving breast cancer four times, near-blindness, and rebuilding her identity after losing her law career Practical advice for entrepreneurs who want to write a book or start a podcast but feel stuck The episode closes with an AI-generated "Char Murphy" outro — a live experiment testing whether AI can actually capture a real person's voice and heart (spoiler: it can't quite get there). Timestamps 00:00 — Intro: Is the AI bubble about to pop? $500B AI infrastructure bet, Google's "zero-click" search problem 02:30 — Community pushback on AI data centers; can the U.S. win the AI race? 04:00 — Meet Char Murphy: attorney, 4x breast cancer survivor, founder of Mission Hope 06:00 — How Char vets manuscripts for AI-generated content 08:30 — The "AI cadence" problem: one-word sentences and repetitive rhythms in books 13:00 — Char's personal story: surviving cancer four times and rebuilding from nothing 16:00 — Why writing your own story is part of the healing process 19:00 — Mission Hope: building a community around authentic storytelling 24:00 — Where AI does have a place: branding, marketing, ideation — not memoirs 27:30 — Advice for entrepreneurs who want to write a book or launch a podcast but feel stuck 30:00 — Final advice for anyone "in the middle of the storm" 32:00 — The AI-generated "Char Murphy" outro experiment Guest: Char Murphy Char Murphy is a retired attorney, motivational speaker, and eight-time #1 bestselling author who survived breast cancer four separate times, faced near-blindness, and rebuilt her identity and career from the ground up. She is the founder of BelieveInspire and creator of the Mission Hope anthology series, a global storytelling movement and bestselling book collection curating authentic stories of resilience, faith, and healing. Guest Links: Mission Hope book series (Amazon): https://www.amazon.com/Mission-Hope-Thriving-Through-Seasons/dp/1956353429 Unshakeable Power: Through Seasons of the Soul (Char's memoir): https://www.amazon.com/Unshakeable-Power-Through-Seasons-Soul/dp/1734025034 BelieveInspire / Motivation Champs author page: https://www.motivationchamps.com/authors/char-murphy/ Char Murphy on LinkedIn: https://www.linkedin.com/in/authorcharlottemurphy/ Hosts Julie Lokun — Founder of The Mediacasters, co-founder of Dragonfly Podcast Academy, and co-host of The Creative Entrepreneur Podcast Dominick Domasky — Co-host of The Creative Entrepreneur Podcast , longtime publishing collaborator Key Quotes / Soundbites "It's that same human interaction that we all crave and that we want. So when it comes to storytelling, if it's not the real person telling the story, then where's the legitimacy behind it?" — Char Murphy "Why let a computer tell your story for you?" — Char Murphy "If an AI is writing your story, then it's not gonna heal you. It's not gonna heal anybody else really, because that legitimacy is not coming through." — Char Murphy "Just start. Just start writing." — Char Murphy's advice to aspiring authors Resources & Mentions NVIDIA's $500B AI infrastructure partnership (Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs) Mission Hope anthology series by Char Murphy Unshakeable Power: Through Seasons of the Soul by Char Murphy BelieveInspire (Char's coaching and storytelling community) Motivation Champs Subscribe & Connect Subscribe to The Creative Entrepreneur Podcast on Apple Podcasts and Spotify Follow Julie Lokun and Dominick Domasky for more on podcasting, branding, and entrepreneurship Rate and review the show to help more entrepreneurs find these conversations Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At The Creative Entrepreneur Podcast , we love spotlighting members of our community, the businesses they’re building, the shows they’re creating and all the cool things they’re doing along the way. For this special Labor Day bonus episode, we’re featuring Not the Smartest Guys in the Room , hosted by someone you might recognize, Dominick Domasky, and his good friend Tom Langan. This episode is all about what we love about America. From freedom, opportunity and chasing a dream to football, food, road trips, small towns, big cities and plenty of uniquely American craziness, Tom and Dom celebrate the people, places and possibilities that make this country special. Entrepreneurship has always been about believing something is possible, taking a chance and creating your own path. That spirit is a big part of what we celebrate every week on The Creative Entrepreneur Podcast , and it’s at the heart of this conversation too. Happy Labor Day from The Creative Entrepreneur Podcast . Enjoy this special bonus episode of Not the Smartest Guys in the Room . Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Our Live Events: www.cre8tivecon.com About this episode: This week on The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky unpack one of the biggest shifts in media history: the mainstream isn't discovering creators anymore — creators built the mainstream themselves. The conversation centers on Curry Barker's breakout horror film "Obsession," made for under $1 million and grossing over $500 million worldwide, and Kane Pixels (Kane Parsons), whose debut film opened bigger than any release in A24's history — the same weekend Disney's "Mandalorian and Grogu" dropped 70% in its second week on a $165 million budget. Julie and Dominick use these case studies to explore a bigger question: is business risk actually lower when you invest in creators with built-in, proven audiences? They walk through how the algorithm shift from follower-count-based distribution to interest-based media has leveled the playing field for entrepreneurs starting from zero, why consistency and "camera-ready" content matter more than luck, and how creators like MrBeast (Beast Bars, Beast Games on Prime Video) and Jake Paul (Prime Hydration, boxing promotion) diversified their attention into full product portfolios instead of renting an audience from a single platform. The episode also touches on a real community example — a creator who turned her personal story around on TikTok and grew fast enough to land a booking on Jenny McCarthy's podcast within months — and closes with a challenge to entrepreneurs sitting on the sidelines waiting for permission from a studio, network, or publisher that no longer holds the keys. Key Topics & Timestamps The Curry Barker "Obsession" case study: $750K budget, $500M+ worldwide gross Kane Pixels (Kane Parsons) outselling A24's biggest openings at age 20 Why proven audience size is now lower business risk than a traditional Hollywood pitch How interest-based algorithms (not follower count) decide who gets discovered in 2026 MrBeast and Jake Paul: turning attention into product, not just views The "own your ecosystem, don't rent your audience" philosophy Why consistency and a clear "why" beat chasing virality Is mainstream media (CNN, ABC, Fox, cable) dead — or just adapting? AI, content strategy, and why website designers and creators alike must "zag" when their industry zigs Quotable Takeaway As Julie Lokun puts it, the entrepreneurs winning right now aren't the ones with the most followers — they're the ones who understand their audience's deepest needs and treat every piece of content as a product, not a promotion. It's a principle echoed by marketing pioneer Gary Vaynerchuk, who has long argued that platforms and formats will keep shifting, but attention that gets logged and compounded over years — not chased overnight — is what eventually turns into real leverage. Who Should Listen Entrepreneurs, podcasters, content creators, marketing and brand strategists, small business owners building a media presence, and anyone deciding whether to invest time in building an audience on YouTube, TikTok, or Instagram before "the industry" ever comes calling. About the Hosts Julie Lokun, JD, is a media entrepreneur, podcast strategist, and brand consultant, and founder of The Mediacasters LLC. Dominick Domasky is her longtime co-host and collaborator. Together they host The Creative Entrepreneur Podcast, ranked in the top 0.05% of podcasts globally on Listen Notes and top 5 weekly on Apple Podcasts. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Check out Tina Eliana's YouTube Channel : (4) Jam Sessions with Tina Eliana - YouTube How often do we overlook our own leadership because no one has given it a title? And what changes when someone recognizes what is already within us before we are ready to claim it for ourselves? Those two questions sit at the center of Season 1, Episode 4 of Jam Sessions With Tina Eliana , where host Tina Eliana sits down with entrepreneur, author, and podcaster Julie Lokun, JD , for a conversation titled "How to Recognize Your Everyday Leadership." It is a personal, unfiltered discussion about self-trust, courage, judgment, vulnerability, belief, and influence — and about the leadership so many of us practice long before we ever recognize it as leadership at all. Because leadership does not suddenly appear the moment we get a promotion, a platform, or permission. It is already there, in the way we show up, long before anyone hands us a title. About This Episode Leadership is usually framed as something that happens after — after the promotion, after the platform, after someone in charge decides you're ready. This episode of Jam Sessions With Tina Eliana pushes back on that idea entirely. Tina Eliana and Julie Lokun spend the hour making the case that leadership is something most of us are already doing, quietly, in the decisions nobody sees — and that the real turning point isn't earning the title, it's finally recognizing what was already true. Julie Lokun is an entrepreneur, author, speaker, podcaster, and the founder of The Mediacasters , an omni-media company built to help entrepreneurs and creatives amplify their voices through podcasting, publishing, and public speaking. She is also the founder of Cre8tive Con and co-founder, alongside Dr. JC Doornick, of Dragonfly Podcast Academy , where entrepreneurs learn how to launch, grow, and monetize their own podcasts. Her guiding philosophy — own your ecosystem, don't rent your audience — runs underneath everything she builds, and it shows up throughout this conversation. What makes this episode especially layered is the history between the two women at the table. Julie is one of the people who recognized Tina's potential and believed in her message before Tina fully understood where that message could lead. That backstory adds a second dimension to the conversation: this isn't just two leadership voices theorizing about influence in the abstract. It's a real example of it, playing out between the two people discussing it. Julie speaks candidly about the point in her life when living according to everyone else's expectations stopped being sustainable — the moment the gap between what she was performing and what she actually wanted became too wide to keep ignoring. From there, she and Tina dig into instinct, emotion, sound judgment, and the uncomfortable truth that confidence doesn't protect any of us from a blind spot. Competence and self-awareness are not the same thing, and this episode sits directly in that gap. Key Themes Explored in This Episode Tina and Julie explore questions that reach far beyond a job title, including: What does everyday leadership look like before anyone calls it leadership? Long before a title is attached, leadership shows up in follow-through, in the choices made when no one is watching, and in the willingness to take responsibility for outcomes. How much can one person's belief change another person's direction? Julie and Tina's own relationship becomes the case study — what it means to see potential in someone before they can fully see it in themselves, and how that early belief can reroute a career or a life. What role should emotion play in leadership and business decisions? Rather than treating emotion as something to suppress in professional settings, the conversation reframes it as data — information that, ignored, tends to resurface as a blind spot later. Why can intelligent, capable people still miss what is happening in front of them? Confidence and competence can coexist with a total blind spot. This episode dismantles the idea that being smart or accomplished makes anyone immune to missing the obvious. How do shame and self-blame affect us after a blind spot? What happens in the aftermath matters as much as the blind spot itself — and Julie and Tina talk openly about the difference between accountability and self-punishment. There are moments of laughter, reflection, and real vulnerability in this episode — the kind that may leave you reconsidering where you've already been leading without realizing it, and where you might still be waiting for a permission you no longer need. Meet Julie Lokun, JD Julie Lokun, JD is a media entrepreneur, podcast strategist, and brand consultant, and the founder of The Mediacasters LLC , an omni-media company built around one core belief: creators and entrepreneurs should own their ecosystem, not rent their audience . Julie is also the co-founder of Dragonfly Cre8tions LLC , Dragonfly Podcast Academy , and Cre8tive Con , including its traveling OTR (On The Road) series , which brings Julie's Own Your Ecosystem framework directly to entrepreneurs and creatives across the country. She co-hosts two top-ranked shows: The Creative Entrepreneur Podcast alongside Dominick Domasky, and Get Obsessed Podcast alongside Mika Altidor — both of which rank in the top 0.05% of podcasts globally on Listen Notes and regularly chart in the top 5 on Apple Podcasts. Julie holds a JD from John Marshall Law School/UIC , a BA in Journalism from Indiana University , and a Masters Certification in Life Coaching . She is also a contributing writer for Entrepreneur Magazine and MindValley . Connect with Julie Lokun: Full bio and links: jamsessionswithtinaeliana.com/julie-lokun Explore her work: Cre8tive Con About Jam Sessions With Tina Eliana Jam Sessions With Tina Eliana is a leadership podcast exploring intentional leadership beyond titles, positions, and organizational charts. Here, the titles get left at the door. Through candid conversations that span industries, communities, cultures, and lived experience, the show examines everyday decisions, relationships, courageous choices, self-awareness, influence, and personal responsibility — often long before anyone officially calls the person living them a "leader." No pedestal. No pretending. Just meaningful conversations about how we show up, and the influence we carry whether or not we've claimed it yet. Explore more episodes: www.jamsessionswithtinaeliana.com About Tina Eliana Tina Eliana is a Leadership and Learning Systems Advisor, author, speaker, podcast host, and community builder who helps individuals recognize the leader already within themselves — and helps organizations strengthen leadership across their teams. A four-time WGU graduate and WGU Alumni Ambassador , Tina brings both an academic and a deeply personal lens to leadership development. She is also a patient advocate for Visual Snow Syndrome , an experience that informs the empathy and honesty she brings to every conversation on her show. Across all of her work runs one simple belief: leadership isn't reserved for people with titles. About Dominick Domasky Dominick Domasky is Julie Lokun's longtime collaborator and co-host of The Creative Entrepreneur Podcast , one of the top-ranked shows in Julie's growing media ecosystem. Together, Julie and Dominick have built a show — and a broader creative partnership — centered on helping entrepreneurs think bigger about the media they build and the ecosystems they own. If this episode's themes of leadership, self-recognition, and owning your own narrative resonated with you, The Creative Entrepreneur Podcast goes even deeper into what it takes to build and lead as a creative entrepreneur every single week. Frequently Asked Questions What is Episode 4 of Jam Sessions With Tina Eliana about? Season 1, Episode 4, titled "How to Recognize Your Everyday Leadership," features host Tina Eliana in conversation with Julie Lokun, JD, about self-trust, courage, judgment, vulnerability, belief, and the leadership many of us are already practicing before we recognize it in ourselves. Who is Julie Lokun? Julie Lokun, JD, is an entrepreneur, author, speaker, and podcaster, and the founder of The Mediacasters. She also founded Cre8tive Con and co-founded Dragonfly Podcast Academy with Dr. JC Doornick. She co-hosts The Creative Entrepreneur Podcast and Get Obsessed Podcast. Who is Tina Eliana? Tina Eliana is a Leadership and Learning Systems Advisor, author, speaker, and podcast host of Jam Sessions With Tina Eliana. She is a four-time WGU graduate, a WGU Alumni Ambassador, and a patient advocate for Visual Snow Syndrome. What is "everyday leadership"? As discussed in this episode, everyday leadership refers to the leadership we practice in ordinary, unglamorous moments — showing up consistently, taking responsibility, trusting our own judgment — long before any title, promotion, or platform officially names us a leader. How does belief from another person change our direction? Julie and Tina's own relationship illustrates this directly: Julie recognized potential in Tina before Tina fully understood where her own message could lead. The episode explores how one person's early belief in another can reroute the direction of a career or a life. Why do capable, intelligent people still develop blind spots? Confidence and competence do not guarantee self-awareness. The episode unpacks why smart, accomplished people can still miss what's directly in front of them, and why humility — not intelligence — is what closes that gap. Where can I connect with Julie Lokun or learn more about her work? Visit her guest page at jamsessionswithtinaeliana.com/julie-lokun or explore her broader ecosystem, including Cre8tive Con, at www.cre8tivecon.com . Where can I listen to more episodes of Jam Sessions With Tina Eliana? You can find the full catalog of episodes at www.jamsessionswithtinaeliana.com . Is there a related podcast where Julie Lokun is the host? Yes — Julie co-hosts The Creative Entrepreneur Podcast with Dominick Domasky and Get Obsessed Podcast with Mika Altidor, both of which explore entrepreneurship, media, and building an owned audience ecosystem. Join the Jam If this conversation brings someone to mind — someone who may not yet recognize the leadership already within them — share this episode with them. It might be exactly the recognition they need. Follow Jam Sessions With Tina Eliana wherever you listen, and turn on new-episode notifications when available. After you listen, sit with this question: When did someone help you recognize the leader within yourself? Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn More About Our Creative Entrepreneur LIVE Events: www.cre8tivecon.com ABOUT THE EPISODE: He was a people-pleaser who said "sounds good" while dying inside. Then a negotiation class he only picked because it "fit his schedule" rewired his entire nervous system — and turned Kwame Christian, Esq. into one of the most in-demand negotiators on the planet. In this episode of The Creative Entrepreneur, Julie Lokun and Dominick Domasky sit down with Kwame Christian — CEO of the American Negotiation Institute, host of Negotiate Anything (16M+ downloads, 1,700+ episodes, the #1 negotiation podcast in the world for nearly a decade), two-time bestselling author, Forbes contributor, and the creator of LinkedIn's only negotiation certificate. Global Gurus just named him a Top 10 negotiation professional in the world for 2026, and in his spare time, he's a 99th-percentile chess player with 20,000 games logged. This conversation goes past the LinkedIn-post version of Kwame's story into the real one: a six-year-old getting rejected on the playground, a law school elective picked at random, and the framework — Compassionate Curiosity — that's now taught inside Google, Apple, and NASA. What You'll Learn The chess principle that applies directly to business strategy: why "control the center, develop your pieces, and don't move the same piece twice" is a lesson in decision-making under uncertainty. Why negotiation is a skill, not a talent — and how one law school competition win rewired Kwame's entire sense of identity. The origin story of his people-pleasing — a first-grade playground rejection that shaped two decades of over-accommodating. The Compassionate Curiosity framework: acknowledge and validate emotions → get curious with compassion → joint problem-solving. The 70/30 rule: why the best negotiators speak 30% of the time and listen 70%, and why "you can't say something stupid while you're listening." The "acceptance speech test": how to frame an offer so well the other side could read it verbatim to their own team as a win. "Concede according to plan": Kwame's rule for never making an emotional concession in the moment. How to negotiate at home — and why the same framework that works with Fortune 500 clients works with a five-year-old and a ten-year-old. Jules Rules: Julie, Dom, and Kwame each share their biggest negotiation misses — and how to avoid them. Key Quotes "I wasn't born this way, I was built this way." "The best things in life are on the other side of difficult conversations." "Negotiation is the art of letting them have your way." "I am more willing to accept failure than I am to accept regret." "Every good decision will come with some collateral damage." Timestamps 00:00 — Introducing Kwame Christian, Esq. 03:10 — Chess as a metaphor for business strategy 08:45 — From people-pleaser to negotiation champion 14:20 — The playground story behind the people-pleasing 19:30 — Introducing Compassionate Curiosity 27:15 — Negotiating at home vs. negotiating with Fortune 500 clients 33:40 — High-stakes negotiation on the world stage 39:05 — Jules Rules: negotiation misses 47:00 — The acceptance speech test and win-win negotiation 54:15 — Kwame's early-career negotiation mistake and final tips Connect with Kwame Christian American Negotiation Institute: https://kwamechristian.com/ Negotiate Anything Podcast (Apple Podcasts): https://podcasts.apple.com/us/podcast/negotiate-anything/id1101679010 Negotiate Anything Podcast (Listen Notes): https://www.listennotes.com/podcasts/negotiate-anything-kwame-christian-esq-ma-H9D3X0q-KFt/ Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ Books: Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life and How to Have Difficult Conversations About Race Connect with The Creative Entrepreneur Hosted by Julie Lokun (The Mediacasters, Dragonfly Podcast Academy) and Dominick Domasky Subscribe, rate, and review on Apple Podcasts and Spotify Frequently Asked Questions Who is Kwame Christian? Kwame Christian, Esq., M.A. is an attorney, keynote speaker, and CEO of the American Negotiation Institute. He hosts Negotiate Anything, which was the #1 negotiation podcast in the world for nearly a decade, and has trained negotiation teams at Google, Apple, and NASA. What is Compassionate Curiosity? Compassionate Curiosity is Kwame Christian's three-step framework for difficult conversations: acknowledge and validate emotions, get curious with compassion by asking open-ended questions, and move into joint problem-solving so both sides work together against the problem instead of against each other. What is the "acceptance speech test" in negotiation? It's a technique for framing an offer so strongly from the other person's perspective that they could repeat it word-for-word to their own team as a personal win, while your own interests are still built into the deal. What is Cre8tive Con? Cre8tive Con is a live event experience co-founded by Julie Lokun and Dominick Domasky, built around branding, podcasting, and creative entrepreneurship. Its traveling series, Cre8tive Con OTR, tours cities nationally and leads up to a flagship Cre8tive Con event. Who is Julie Lokun? Julie Lokun, JD is a media entrepreneur, podcast strategist, and brand consultant. She's the founder of The Mediacasters LLC, co-founder of Dragonfly Cre8tions LLC (including Dragonfly Podcast Academy), and co-founder of Cre8tive Con. She co-hosts The Creative Entrepreneur and Get Obsessed, and her podcasts rank in the top 0.05% globally on Listen Notes. Who is Dominick Domasky? Dominick Domasky is a co-founder of Cre8tive Con and co-host of The Creative Entrepreneur podcast alongside Julie Lokun, where the two interview founders, authors, and experts on branding, business growth, and creative entrepreneurship. What is The Creative Entrepreneur podcast? The Creative Entrepreneur is a business and branding podcast hosted by Julie Lokun and Dominick Domasky, featuring conversations with entrepreneurs, authors, and experts like Kwame Christian on building brands, scaling businesses, and mastering the skills — like negotiation and communication — that drive long-term success. Where can I learn more about Cre8tive Con OTR? Cre8tive Con OTR is the traveling version of Cre8tive Con, bringing the event's branding and entrepreneurship programming to cities across the country as part of a national tour building toward a larger flagship event. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Creative Entrepreneur Podcast hit the road for Cre8tive Con OTR (On The Road) Boston, hosted at One Financial Center. Co-hosts Julie Lokun and Dominick Domasky sit down post-event to unpack the blind spots most business owners never see — and the strategists who exposed them live. Inside this episode: Kerry Brett (Rolling Stone, Boston Globe photographer) on optics and how you're perceived before you speak John Lee , NYT bestselling author of Money Unlocked , on leveraging AI to scale your brand and business Keap (CRM) on automation that still feels human — following up at scale without losing connection Neil Rodgers on positive activity and the mindset work behind sustainable growth Nick Hutchison of BookThinkers on why "trust is transitive" and how community compounds credibility Julie and Dominick's 8 Pillars of Owning Your Ecosystem : website, email list, book/IP, podcast, community, content library, live events, and your own stage The hosts also share how phone-free "portal" moments (inspired by mentor Sean Finegan) shaped the room, and tease the next stop: Cre8tive Con OTR Orlando , timed around PodFest Expo. Key Takeaways You don't own rented land — social platforms can disappear overnight. Build your own ecosystem instead. Optics matter before you ever open your mouth. AI is a scaling asset, not a replacement for strategy. Automation should sound like you , not a robot. Trust is transitive — the right relationships open doors faster than cold outreach. FAQs What is Cre8tive Con OTR? Cre8tive Con OTR (On The Road) is the traveling live-event series from Cre8tive Con, bringing entrepreneurs, authors, and podcasters together city by city — Boston was the launch stop, with Orlando next. What are the 8 Pillars of Owning Your Ecosystem? Website, email list, book/IP, podcast, community, content library, live events, and your own stage — the framework Julie Lokun and Dominick Domasky use to help entrepreneurs stop renting audiences and start owning them. Who spoke at Cre8tive Con OTR Boston? Kerry Brett, John Lee, Neil Rodgers, Nick Hutchison, and the Keap team joined hosts Julie Lokun and Dominick Domasky. When is Cre8tive Con OTR Orlando? It's coming up around PodFest Expo — details at cre8tivecon.com. What book did John Lee talk about? His New York Times bestseller Money Unlocked , covering how to protect, grow, and scale your money. About the Hosts Julie Lokun, JD is a media entrepreneur, podcast strategist, and brand consultant, and founder of The Mediacasters LLC. She co-founded Dragonfly Cre8tions LLC and Dragonfly Podcast Academy, and co-hosts both The Creative Entrepreneur Podcast and Get Obsessed Podcast — both ranked in the top 0.05% globally on Listen Notes. Learn more at julielokunconsulting.com . Dominick Domasky is a speaker, brand strategist, and founder of Motivation Champs, known for his signature mantra: "Control it, don't let it control you." He co-founded Cre8tive Con and Cre8tive Con OTR with Julie Lokun. Learn more at motivationchamps.com . Links & Resources Cre8tive Con & OTR Orlando: www.cre8tivecon.com Motivation Champs (Dominick Domasky): www.motivationchamps.com Julie Lokun Consulting: www.julielokunconsulting.com Big Better Brand: www.bigbetterbrand.com Subscribe, rate, and review The Creative Entrepreneur Podcast — and follow along as OTR heads to Orlando next. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Robert Epstein says he was warned he could die for exposing the Search Engine Manipulation Effect. Months later, his wife was killed in a crash police still can't fully explain. IN THIS EPISODE WITH DR. ROBERT EPSTEIN: In Part 2 with Dr. Robert Epstein, Julie Lokun is joined by special co-host Jen Fontanilla, filling in for Dom Domasky, for a conversation that goes somewhere darker than Part 1: the personal cost of being a whistleblower. Epstein shares the warning he says he received after testifying before the U.S. Senate about the Search Engine Manipulation Effect (SEME) — and the devastating loss of his wife, Misti, in a car accident he has publicly said made him question whether it was truly accidental. Jen and Julie sit with the weight of that story and what it means to speak truth to power when power is a trillion-dollar company. This isn't clickbait — it's a firsthand account of what it can cost to blow the whistle on Big Tech. Timestamped chapters: 00:00 — Cold open: "Makes you wonder" 03:40 — Recap: what the Search Engine Manipulation Effect is and why it made Epstein a target 09:15 — The warning Dr. Epstein says he received 17:30 — Misti's story — who she was, not just how she died 25:00 — The night everything changed 33:10 — What the police investigation found — and didn't find 40:00 — Living with uncertainty: grief, suspicion, and moving forward 47:00 — What Dr. Epstein wants entrepreneurs and creators to take from his story 52:15 — Jen Fontanilla's take: what this means for anyone building a platform online Guest bio: Dr. Robert Epstein is Senior Research Psychologist at the American Institute for Behavioral Research and Technology (AIBRT), the last PhD student trained under B.F. Skinner at Harvard University, and former editor-in-chief of Psychology Today. He testified before the U.S. Senate on the Search Engine Manipulation Effect and has spoken publicly about the threat he says preceded it, as well as the loss of his wife, Misti Vaughn, in 2019. More at drrobertepstein.com . Co-host bio: Jen Fontanilla joins this episode as special co-host, filling in for Dom Domasky. More about Jen and her work at jenfontanilla.com . QUOTES: "I'm not suicidal. Hear that, Google?" "You don't forget a warning like that — even when you want to." "Grief and suspicion can live in the same sentence." Resource links: Dr. Robert Epstein: drrobertepstein.com Julie Lokun, JD: julielokunconsulting.com Jen Fontanilla: jenfontanilla.com Dom Domasky / Motivation Champs: motivationchamps.com Cre8tive Con: cre8tivecon.com Cre8tive Con OTR: cre8tiveconotr.com Dr. Epstein also unpacks his Humanness Test, the tool he built to measure how "human" a person's responses really are — and what that means now that AI can pass for human in blind conversation studies. He points listeners to MyDigitalHygiene.com, home of his Digital Hygiene Inventory, a free assessment that scores your real-world skills for staying safe and private online. Add a chapter marker: 44:30 — The Humanness Test, AI, and why "sounding human" isn't what it used to be 46:00 — MyDigitalHygiene.com: are your digital hygiene habits protecting you? Add to resource links: Humanness Test: howhumanareyou.com Digital Hygiene Inventory: mydigitalhygiene.com What is Dr. Robert Epstein's Digital Hygiene Inventory? The Epstein Digital Hygiene Inventory (EDHI) is a free online questionnaire at MyDigitalHygiene.com that measures 11 competency areas needed to use technology safely and privately. It's available in a one-minute abridged version and a 15-minute full version, both developed through Epstein's American Institute for Behavioral Research and Technology (AIBRT). Did Dr. Robert Epstein say he was warned about his safety? Dr. Robert Epstein has publicly stated that after briefing state attorneys general on Google's ability to influence elections, one official told him he could "die in an accident in a few months." He has referenced this warning in connection with his wife's death, though he has also said he does not believe Google or Hillary Clinton were involved. How did Misti Vaughn, Dr. Robert Epstein's wife, die? Misti Dawn Vaughn died in December 2019 after her truck spun out on a wet road in California and collided with a tractor-trailer and an SUV. Investigators found no evidence that drugs or alcohol were a factor, and Epstein has publicly questioned — without confirming — whether the crash was truly accidental. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bar Tips: The Bartender-Turned-Author Who Cracked the Code on Sales Without Selling The Creative Entrepreneur Podcast | Julie Lokun & Dominick Domasky ft. Neil Rogers Forget the funnels. Forget the scripts. The best sales training on earth might be happening behind a bar top on a Friday night — and Neil Rogers is here to prove it. Neil is the author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar — a book Julie calls dog-eared, underlined, and genuinely transformational. In this episode, Julie Lokun and Dominic Domasky sit down with Neil for an unscripted conversation about what decades in hospitality taught him about selling, leading, and connecting — the human way. If you've ever felt like traditional sales advice makes you feel gross, manipulative, or fake — this episode is your reset. What You'll Learn in This Episode Why hospitality principles outperform traditional sales scripts every time How to read people instead of reading a pitch deck The fastest way to build real rapport (hint: it starts with a name) How bartenders master the art of the upsell — without ever feeling pushy Why time management and organization are underrated sales superpowers How to handle difficult customers (and difficult clients) with grace Why every sales skill is actually a life skill in disguise How humility and kindness quietly outperform hustle culture From Behind the Bar to the Boardroom Neil breaks down why bartenders are some of the most naturally gifted sales professionals alive — masters of first impressions, active listening, emotional regulation, and grace under pressure. His philosophy: "We are not in the product business. We are in the hospitality business." Whether you're closing six-figure deals or pouring drinks, the same truth applies — people want to feel seen, heard, and respected. Neil shares real stories from his career that prove trust and loyalty can't be manufactured through tactics. They're built one interaction at a time. A Conversation That Goes Deeper This episode isn't just about sales. Neil opens up about being a father to a non-speaking autistic son, the impact the book Underestimated had on his family, and how spelling-to-communicate practices reshaped the way he thinks about empathy, patience, and truly listening — in business and in life. Featured Book Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar by Neil Rogers Available on Amazon — a must-read for entrepreneurs, sales professionals, and anyone who works with people. Who This Episode Is For Small business owners • Entrepreneurs & founders • Sales professionals • Coaches & consultants • Side hustlers • Creative professionals building sustainable businesses Memorable Quotes "Never avoid an opportunity to keep your mouth shut." "Be humble and be kind." "Sales is not about pressure. It's about presence." Subscribe, Review & Share If this episode hit home, subscribe to The Creative Entrepreneur Podcast, leave a review on Apple Podcasts, and share it with an entrepreneur who needs to hear it. It helps more creatives and founders find the show. Explore more episodes and upcoming events: www.cre8tivecon.com ️ Join us live in Chicago in 2027 at Cre8tive Con! Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Search Engine Manipulation Effect is real, it's measurable, and it's deciding things for you right now — including how people find your business. ABOUT THIS EPISODE OF CREATIVE ENTRPRENEUR PODCAST Dr. Robert Epstein — Harvard-trained psychologist, last PhD student under B.F. Skinner, and former editor-in-chief of Psychology Today — joins Julie Lokun and Jen Fontanilla to break down the Search Engine Manipulation Effect (SEME), the research he presented to the U.S. Senate on how algorithms quietly shift opinions, decisions, and even elections. They connect his findings to a bigger question every creative entrepreneur needs to answer: are you building on rented land, or do you Own Your Ecosystem? This one reframes "the algorithm" from a mystery into a system you can understand — and protect yourself from. Timestamped chapters: 00:00 — Cold open: the number that should scare every entrepreneur 04:12 — Who is Dr. Robert Epstein? From Skinner's lab to Congress 11:30 — What is the Search Engine Manipulation Effect (SEME)? 19:45 — Online manipulation and why most people never notice it 27:00 — What this means for your brand, your platform, your audience 34:15 — Own Your Ecosystem: the antidote to algorithm dependency 41:00 — Rapid-fire: AI, free will, and what entrepreneurs should watch for next 47:30 — Dr. Epstein's advice for creators who feel powerless against Big Tech Guest bio: Dr. Robert Epstein is Senior Research Psychologist at the American Institute for Behavioral Research and Technology (AIBRT), the last PhD student trained under B.F. Skinner at Harvard University, and the former editor-in-chief of Psychology Today. He is the author of 15 books and more than 250 articles, and his research on the Search Engine Manipulation Effect — published in the Proceedings of the National Academy of Sciences — has been the subject of testimony before the U.S. Senate. Learn more at drrobertepstein.com . "The scariest manipulation is the one you never see happening." "If you don't own your ecosystem, someone else owns your audience." "Free will online is a lot more fragile than people want to admit." Resource links: Dr. Robert Epstein: drrobertepstein.com Julie Lokun, JD: julielokunconsulting.com Dom Domasky / Motivation Champs: motivationchamps.com Cre8tive Con: cre8tivecon.com Cre8tive Con OTR: cre8tiveconotr.com A special thank you to our guest co-host Jen Fontanilla! www.jenfontanilla.com Jen Fontanilla | Strategic Business Positioning for Web & Graphic Designers To learn more about Jen check out her website_ If this episode made you rethink who's really steering your business, hit follow and share it with one entrepreneur who needs to hear it. Own your ecosystem, don't rent your audience. Julie & Dominick ALL RIGHTS RESERVED TO ROCKWELL: I ALWAYS FEEL LIKE SOMEBODY'S WATCHING ME What is the Search Engine Manipulation Effect (SEME)? The Search Engine Manipulation Effect is Dr. Robert Epstein's research finding that biased search rankings can shift people's opinions and choices without their awareness, because most users trust top search results as neutral. Epstein's studies, published in the Proceedings of the National Academy of Sciences, found this effect strong enough to influence election outcomes. Who is Dr. Robert Epstein? Dr. Robert Epstein is a Harvard-trained psychologist, the last PhD student under B.F. Skinner, and the former editor-in-chief of Psychology Today. He is Senior Research Psychologist at the American Institute for Behavioral Research and Technology and has testified before the U.S. Senate on online manipulation. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Basement to Business: How Jonah Lantto Turned True Crime Into a Podcasting Empire What if your next business breakthrough isn't a marketing funnel — it's a microphone? In this episode of The Creative Entrepreneur Podcast , hosts Julie Lokun and Dominick Domasky sit down with Jonah Lantto, co-host of Midwest Murder, one of the fastest-growing true crime podcasts in the country. Jonah shares the real, unfiltered story of how a basement side project turned into a full-time podcasting business — one built on live shows, sponsorships, merch, and an audience that trusts him enough to show up in person, city after city. This episode isn't just for true crime fans. It's a masterclass in podcast monetization, audience-building, and turning content into a real business vertical. What You'll Learn in This Episode: How Jonah went from a basement podcast to selling out live true crime shows across the Midwest The exact moment he realized podcasting could become a full-time business Why niching down (not chasing big-name stories like Gacy or Dahmer) became Midwest Murder's competitive advantage How to "own your ecosystem" by building live events, email lists, and merch instead of relying on one platform The five-year consistency rule that took Midwest Murder from North Dakota to Nashville Beginner podcasting tips: equipment, editing software (Audacity), short-form video repurposing, and landing dream guests Why every podcaster needs a content plan and episode arc before hitting record Guest Spotlight: Jonah Lantto Jonah Lantto is a true crime writer, live storyteller, podcast host, and wedding officiant based in the Midwest — available everywhere the story takes him. He's the co-host of Midwest Murder , a true crime podcast known for uncovering forgotten regional cases and turning them into sold-out live storytelling events across the Midwest and beyond. Website: jonahlantto.com Listen to Midwest Murder: Apple Podcasts Meet Your Hosts Julie Lokun, JD — Media entrepreneur, podcast strategist, and brand consultant. Founder of Dragonfly Cre8tions LLC and co-founder of The Mediacasters, Julie helps entrepreneurs build authority through podcasting, publicity, and strategic brand positioning. Her shows rank in the top 0.05% globally on Listen Notes and top 5 on Apple Podcasts weekly. julielokunconsulting.com Dominick Domasky — Bestselling author, publisher, and founder of Motivation Champs Publishing. Co-host of The Creative Entrepreneur Podcast and a tireless champion for the creative entrepreneurship movement. motivationchamps.com Join Us Live Ready to build your own creative business? Join Julie and Dom at Cre8tive Con , the national traveling entrepreneurship conference where podcasters, creators, and business builders come together to learn, connect, and grow. ️ cre8tivecon.com Rate, Review & Subscribe If this episode inspired you to turn your voice into a business, please rate, review, and share The Creative Entrepreneur Podcast — it's the best way to help more entrepreneurs find the show. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Justin's Peanut Butter founder Justin Gold joins The Creative Entrepreneur Podcast to reveal how a food processor, a Boulder, Colorado kitchen, and a $281 million exit to a Fortune 500 company all started with one mountain bike ride. Hosts Julie Lokun and Dominick Domasky dig into risk-taking, raising investor capital, letting go as a founder, and why "no" just means "not now." Episode Overview In this episode of The Creative Entrepreneur Podcast , co-hosts Julie Lokun and Dominick Domasky sit down with longtime friend and natural food industry pioneer Justin Gold , founder of Justin's Peanut Butter . Justin shares the real story behind building a nut butter brand from scratch — no ChatGPT, no roadmap, no investors — into a company acquired by a Fortune 500 giant, and why he later stepped back in to help guide it forward. What You'll Learn in This Episode The origin story : How waiting tables in Boulder, Colorado led to the creation of Justin's Peanut Butter Why "luck" isn't the full story : Justin's honest take on timing, momentum, and community Raising investor capital : How to find the right investors (not just the wealthiest ones) and why an advisory board builds instant credibility The "Not Now" framework : Justin's mental trick for turning rejection into a future yes Knowing your lane : Why Justin stepped down as CEO of his own company — and what he focuses on instead Friendship and entrepreneurship : Dominick Domasky's perspective watching a childhood friend build an empire while he built his own path through Motivation Champs Publishing Featured Segment: Jules Rules Julie's signature "best combos of all time" game makes an appearance — Michael Jordan & Scottie Pippen, Siegfried & Roy, and a supply-and-demand mic drop to close it out. Guest Bio Justin Gold is the founder of Justin's Peanut Butter, one of the natural food movement's most recognizable brands. Starting with a food processor and a Boulder, Colorado kitchen, Justin built a company that scaled to a landmark acquisition, all while prioritizing employee protection through the deal and staying deeply involved in brand culture and innovation today. Frequently Asked Questions Who founded Justin's Peanut Butter? Justin Gold founded Justin's Peanut Butter in Boulder, Colorado, starting the company with a food processor before scaling it into a nationally recognized natural food brand. How much did Justin's Peanut Butter sell for? Justin Gold's company was built into and sold as part of a deal reported at $281 million to a Fortune 500 company. Is Justin Gold still involved with Justin's Peanut Butter? Yes — while Justin is no longer CEO, he remains active in culture, innovation, quality control, and marketing for the brand. Links & Resources ️ Cre8tive Con : www.cre8tivecon.com Motivation Champs Publishing : motivationchamps.com Big Better Brand : www.bigbetterbrand.com Justin's Peanut Butter : justins.com Shop Justin's Products : justins.com/shop Follow the Show Instagram: @cre8tivecon Frequently Asked Questions — Julie Lokun, Dominick Domasky & Cre8tive Con Who is Julie Lokun? Julie Lokun, JD is a media entrepreneur, podcast strategist, and brand consultant who operates The Mediacasters LLC, Dragonfly Cre8tions LLC, and Dragonfly Podcast Academy. She hosts the Get Obsessed Podcast and co-hosts The Creative Entrepreneur Podcast with Dominick Domasky, with both shows ranking in the top 0.05% globally on Listen Notes. Who is Dominick Domasky? Dominick Domasky is an entrepreneur, publisher, and co-host of The Creative Entrepreneur Podcast . He co-founded Cre8tive Con and Cre8tive Con OTR alongside Julie Lokun and runs Motivation Champs Publishing, an entrepreneurship-focused publishing company. What is Cre8tive Con? Cre8tive Con is a flagship annual entrepreneurship conference hosted at the Intercontinental Hotel in Chicago, co-created by Julie Lokun and Dominick Domasky. It brings together entrepreneurs, authors, and podcasters for networking, strategy sessions, and keynote programming centered on building owned business ecosystems. What is Cre8tive Con OTR? Cre8tive Con OTR ("On the Road") is the traveling version of Cre8tive Con, bringing the conference experience to cities outside Chicago. A recent OTR stop took place in Boston at One Financial Center, featuring run-of-show programming, live networking activations, and a session on the "Own Your Ecosystem" framework. What is the "Own Your Ecosystem" framework? Own Your Ecosystem is a business-building framework developed for Cre8tive Con centered on eight pillars: website, email list, book/IP, podcast, community, content library, live events, and owned stage. It's presented at Cre8tive Con events and taught at cre8tivepower.com. How can I attend or learn more about Cre8tive Con? Visit www.cre8tivecon.com for event details, and follow @cre8tivecon on Instagram for updates on upcoming Cre8tive Con and Cre8tive Con OTR events. How did Julie Lokun and Dominick Domasky start The Creative Entrepreneur Podcast? Julie Lokun and Dominick Domasky co-host The Creative Entrepreneur Podcast together, combining Julie's background in podcast strategy and brand consulting with Dominick's experience as a publisher and entrepreneur to interview founders and entrepreneurs about building meaningful, owned businesses. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What Happens When You Go Toe-to-Toe with Gary Vee and Forget Your Notes? You go full send. And that's exactly what Creative Entrepreneur Podcast host Julie Lokun, JD did at VeeCon Indianapolis — one of the most electric entrepreneurial events on the planet — when she sat down with Gary Vaynerchuk for a conversation that no script could have produced. No color-coded notes. No safety net. Just two entrepreneurs in a room — and the kind of raw, real dialogue that changes the way you think about business, failure, and what it actually takes to build something that lasts. If you're a Gary Vee fan, a student of hustle culture, or a creative entrepreneur who's ever felt the pressure to have it all figured out — this episode is your backstage pass. ABOUT THIS EPISODE Host: Julie Lokun, JD | Media Strategist, Brand Authority & Top Global Podcaster Co-Host: Dominick Domasky (out on assignment this episode) Guest: Gary Vaynerchuk — serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia, creator of VeeFriends, and one of the most influential voices in entrepreneurship and digital marketing Recorded at: VeeCon, Indianapolis WHAT YOU'LL HEAR IN THIS EPISODE Gary Vaynerchuk on the origin of VeeCon Gary didn't just wake up and launch a conference. The idea percolated for nearly a decade — born from his time as a speaker, shaped by his identity as an entrepreneur first. VeeCon was built as the live component of VeeFriends, his NFT project, with a mission to deliver the highest-impact conference experience possible. Gary's framework: don't focus on exceeding expectations. Focus on executing . The female CMO panel Gary couldn't wait to watch Gary spotlighted a powerhouse panel featuring Carla Hassan, Carolyn Tastad, Pam Kaufman, and Gale Tifford — titans of marketing and real-world friends — calling it a salon shop talk mixed with heavy business content. If you follow marketing, brand strategy, or women in leadership, this is the conversation inside the conversation. Why Gary Vee is obsessed with the 1980s It's not nostalgia for nostalgia's sake. Gary grew up in the '80s, was shaped by that era's pop culture in a deeply personal way — and he'll tell you straight: the decade we're living in right now is his least favorite, and not because of cynicism. It's because it's not finished yet. Three more years to get it going, he says. The one piece of advice Gary gives every new entrepreneur "The game is based on self-awareness and kindness to oneself." Don't beat yourself up for every miss. Losing is a feature, not a bug. Fall in love with the music — meaning the process, the game, the grind itself — and stop judging yourself against an outcome. This is the framework that built an empire. Gary Vee's only real regret He's made four mistakes today (his words), but his deepest regret? Candor. Specifically, the lack of it earlier in his career — the employees he didn't give honest feedback to, the exits he fumbled in his 20s and 30s because he didn't have the courage to be direct. This isn't the Gary Vee you see in the clips. This is the real one. What Gary is most proud of — and what nobody knows The closer you get to Gary's inner circle, the more real it gets. He's heard the question a thousand times: "What's Gary really like?" His answer: more genuine than his biggest fans imagine — and more authentic than his biggest critics can stomach. The thing he's most proud of isn't a business metric. It's that the people closest to him believe. KEY TAKEAWAYS FOR CREATIVE ENTREPRENEURS Execute over expectations. Gary doesn't set goals to exceed — he sets a focus to make things great. Execution is the only metric that matters. Self-awareness is your most valuable entrepreneurial asset. Know your strengths, own your weak spots (Gary admits candor is still one of his), and keep building. Losing is part of the game — fall in love with it. The most successful entrepreneurs don't fear failure. They factor it in. Your inner circle is your truth test. The people closest to you will tell you what's real. Build a life and a business where those reports are ones you're proud of. Forgetting your notes might be the best thing you ever do. Julie Lokun is living proof. ABOUT YOUR HOSTS Julie Lokun, JD is a media strategist, brand authority, and top global podcaster whose shows rank in the top 0.1% globally on Listen Notes and top 5 on Apple Podcasts weekly. She is the co-founder of Dragonfly Cre8tions LLC , the force behind Dragonfly Podcasting , Dragonfly Podcast Academy, and Dragonfly Podcast Consulting. Julie sits at the intersection of media, brand strategy, and entrepreneurship — and she gets in rooms with the people who are actually building. Connect with Julie: www.julielokunconsulting.com Dominick Domasky is a bestselling author, speaker, and co-host of the Creative Entrepreneur Podcast. A tireless champion for the creative entrepreneurship movement, Dominick brings the energy, the community, and the conviction that business does not have to be boring. Connect with Dominick: www.motivationchamps.com ️ ABOUT THE CREATIVE ENTREPRENEUR PODCAST The Creative Entrepreneur Podcast is where real entrepreneurs, bold thinkers, and creative disruptors come to build something extraordinary — out loud. Hosted by Julie Lokun and Dominick Domasky, this show ranks in the top 0.1% globally and consistently hits top 5 on Apple Podcasts. Every episode is proof that you don't need a perfect plan — you need the right conversation. Listen & Subscribe on Apple Podcasts: Creative Entrepreneur: A Podcast For Business Growth and Trending News JOIN US LIVE — CRE8TIVE CON Ready to be in the room where entrepreneurship happens in real life? Cre8tive Con is the national traveling entrepreneurship conference series co-founded by Julie Lokun and her team — bringing together creative entrepreneurs, brand builders, podcast hosts, and business visionaries for an experience Gary Vee would approve of. Cre8tive Con Boston July 13, 2026 One Financial Center, Boston, MA This is your VeeCon moment. Come prepared to go full send. ️ Tickets & Info: www.cre8tivecon.com Join the Cre8tive Con Community on Facebook: https://www.facebook.com/groups/cre8tivecon RESOURCES MENTIONED & LINKS VeeCon — garyvaynerchuk.com/veefriends Gary Vaynerchuk — garyvaynerchuk.com | @garyvee on all platforms VeeFriends — veefriends.com Creative Entrepreneur Podcast on Apple Podcasts — Listen Here Julie Lokun — www.julielokunconsulting.com Dominick Domasky — www.motivationchamps.com Dragonfly Podcasting — www.dragonflypodcasting.co Cre8tive Con Boston, July 13, 2026 — www.cre8tivecon.com Cre8tive Con Facebook Community — https://www.facebook.com/groups/cre8tivecon SHARE THIS EPISODE If this conversation lit a fire in you — share it. Tag someone who needs to hear that losing your notes is sometimes the bravest thing you can do. Leave a review. Because this is how we get voices like Gary Vee's into ears that are ready to do the work. Tag us: @julielokun | @dominickdomasky | #CreativeEntrepreneurPodcast #GaryVee #VeeCon #CreativeEntrepreneur #Cre8tiveCon #Entrepreneurship #PodcastLife The Creative Entrepreneur Podcast — We don't just talk. We build something extraordinary. Because business does not have to be boring. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHAT IS OUR FAVORITE CRM? KEAP! GET ORGANIZED AND AUTOMATE YOUR BUSINESS WITH KEAP www.keap.com/cre8tive LEARN ABOUT BOBBY LANE OF FACTOTUM Are you running a business but struggling to keep up with the "back-office" chaos? You aren't alone. Many entrepreneurs excel at their craft but get bogged down by the very systems meant to support them. In this episode of the Creative Entrepreneur Podcast , hosts Dom and Julie sit down with Bobby Lane, CEO of Factotum , to discuss how to bridge the gap between big ideas and smart execution. Bobby, a seasoned strategist from across the pond, is rewriting the rules of how business gets done in the U.S. From navigating the "Big Pond" transition to the importance of building a business based on trust and relationships, Bobby shares the "no-fluff" secrets to scaling a smarter company. Inside the Episode: Building a Business in the Gaps What is a "Factotum"? Bobby breaks down the Latin origins of the name—meaning "do the whole thing"—and how his company provides multidisciplinary outsourcing for the back-office gaps every small business faces. The UK vs. US Business Mindset: Why the pace of change in America is an entrepreneur's playground, and how Bobby combined British strategy with an American leadership team to conquer the market. Execution Over Advice: In a world of "fractional consultants," Factotum focuses on actually doing the work—from accounting and HR to marketing and recruitment. When to Hire Help: Bobby reveals why you should surround yourself with people cleverer than you before the four o’clock panic sets in. Jules’ Rules (British Edition): A fun, high-stakes debate on who does it better: Tea or Coffee? James Bond or Marvel? (Spoiler: Bobby might be more Americanized than he thinks!) Key Takeaways for Creative Entrepreneurs Check for Need: Before launching a niche business, ask: "Does someone actually need this solution?" Surround Yourself with Experts: Don't be afraid to hire people who challenge you and handle the details you hate. Relationships are Strategy: Bobby explains why he builds his business through "friends and family" connections spanning 30 years—trust is the ultimate cultural fit. Automate or Outsource: If you’re still signing contracts on the side of the road with a pen and paper, it’s time to engineer a better system. Connect with Bobby Lane & Factotum Ready to stop chasing tasks and start putting your growth on autopilot? Website: www.factotum.com LinkedIn: Connect with Bobby Lane Special Offer from Our Sponsor: Keap Stop losing leads in the shuffle. Keap is the leading sales and marketing automation platform designed specifically for small businesses. Capture leads, automate your follow-ups, and build stronger relationships without the manual grunt work. Get Started: keap.com/creative Support the Show If you enjoyed this episode, please follow, subscribe, and share it with a fellow visionary who is ready to build something smarter. "The best businesses aren't just built, they're engineered." The Podcast & Media Where can I listen to the latest episodes? The Creative Entrepreneur: A Podcast for Business Growth, Strategy, and Monetization is available on all major platforms. It features high-level interviews with experts like Jim Kwik and David Meltzer. Apple Podcasts: Listen here Spotify: Search for "Creative Entrepreneur Julie Lokun" Official Website: CreativeEntrepreneurPod.com Who are the main hosts? The show is hosted by Julie Lokun, JD (a business coach and "legal eagle") and Dominick Domasky (founder of Motivation Champs). They often collaborate with other industry leaders like Lauren Erickson and Bobby Lane from Factotum. ️ Tools & Business Growth What is the "Follow-Up Fortune" link? The show heavily emphasizes the power of automation to prevent leads from going cold. They recommend Keap (formerly Infusionsoft) for small business CRM and marketing automation. Keap Trial/Promo: You can often find their specific partner link in the show notes of recent episodes, or visit Keap.com/cre8tive to explore their "Conquer the Chaos" resources. How do I connect with the guests (like Bobby Lane)? If you are looking for the outsourced business services (HR, IT, Accounting) mentioned by guest Bobby Lane , you can find his firm at Factotum . Website: Factotum.org.uk Community & Events What is Cre8tive Con? Cre8tive Con is the flagship live networking conference for the brand. The 2026 event recently took place in Chicago, focusing on "Human-First" business growth and moving beyond digital-only connections. Event Info: Cre8tiveCon.com Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of The Creative Entrepreneur Podcast, Dominick Domasky sits down with legendary entrepreneur, keynote speaker, and sales powerhouse Forbes Riley for a conversation every entrepreneur, author, speaker, and business owner needs to hear. With more than $2.5 billion in product sales, over 197 infomercials, multiple bestselling books, and decades of experience in media and business, Forbes has built a career around one simple truth: Life is a pitch. From networking events to podcasts, from sales calls to social media DMs, every interaction is an opportunity to connect, communicate, and create momentum. This episode dives deep into what makes a great pitch, why so many people get it wrong, and how mastering communication can transform your business and your life. Together, Dom and Forbes unpack: • Why pitching is not about selling but about connection • How to avoid sounding salesy or scripted • Why authenticity and confidence matter more than perfection • The power of tailoring your pitch to the person in front of you • How to approach high-level opportunities with clarity and confidence • Why practice creates profit Forbes shares powerful stories from her journey, including working with icons like Kim Kardashian, Mario Lopez, Richard Simmons, Serena Williams, Grant Cardone, and Fabio, while revealing how one great pitch has repeatedly changed the trajectory of her career. As founder of Motivation Champs Media, Dominick brings a unique perspective as a publisher, storyteller, and brand builder who has helped countless authors transform stories into books, businesses, and opportunities. His message has remained consistent for years: your story matters, and learning how to communicate that story effectively can change everything. Co-host Julie Lokun was out preparing for the upcoming Cre8tive Con OTR Boston 2026 , but her influence is felt throughout this episode. As a media strategist, publicist, podcast expert, and co-founder of Cre8tive Con, Julie has long championed helping entrepreneurs build visibility, authority, and real business growth through media and meaningful connection. Key Takeaway: The best entrepreneurs are not just better at selling. They are better at communicating. They know how to connect. They know how to create trust. And they know how to clearly articulate value. Connect + Take Action Follow The Creative Entrepreneur Podcast on Apple Podcasts and Spotify Leave a review and tell us what you're building Join the Cre8tive Con community and get your ticket to the next live event Connect with Julie Lokun: Get Obsessed Podcast Connect with Dominick Domasky and his publishing work: Motivation Champs Media Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if Instagram disappeared tomorrow? What if Facebook changed the algorithm — again — and your reach dropped to zero overnight? For millions of entrepreneurs, that's not a hypothetical. It's already happening. In this high-energy, no-fluff episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky deliver a wake-up call every entrepreneur needs to hear: social media is not a business strategy — it's borrowed land. And if you're building your brand exclusively on rented platforms, you're one algorithm update away from losing everything you've worked for. REACH OUT TO JULIE AND DOM - www.creativeentrepreneurpod.com and www.cre8tivecon.com Julie and Dom break down what it actually means to own your ecosystem — and give you the concrete, actionable framework to start doing it this week. What You'll Learn in This Episode Why social media is a rental agreement, not a business plan — and what to do instead The shocking truth about organic reach in 2025 (Instagram: 5–7% of your own followers; Facebook: as low as 1–2%) The 7 pillars of owning your ecosystem: website, email list, podcast, book, community, live events, and your own stage How the RSS feed works — and why your podcast content is truly yours forever Why your website is your most important digital real estate in the age of AI and deepfakes How to turn social media from your strategy into your megaphone Why books are still the ultimate credibility asset — and how to use one to unlock speaking, coaching, and media opportunities How Cre8tive Con OTR was built from community demand — and why live events are a business moat The SBA principle that proves: if you only have one customer (or one platform), you don't have a business How to reverse engineer your business from the problem you solve, not the platform you post on Key Quotes "Posting on social media is not a business strategy. It's a rental agreement — because you do not own the building." — Julie Lokun "You're either the product or you're getting paid. Until you own your own ecosystem, you're playing their game." — Dominick Domasky "Social media is the door. Your ecosystem is the house." — Julie Lokun "Use it. Don't let it use you." — Dominick Domasky "The entrepreneurs who are going to win this next decade are writing books, launching podcasts, building email lists, and creating the rooms where they make the rules." — Julie Lokun ️ Your Homework This Week Pick one thing that moves you off rented land and onto something you own: Write your first chapter Start your email list Record your first podcast episode Plan your first live event or community meetup Build or update your website with an opt-in You don't have to build it all today. You just have to start. Resources + Tools Mentioned Meetup.com — community building + email list growth Mighty Networks / Skool — community platforms you control RSS Feed / Podcast Syndication — own your audio content across all directories Stripe — sell directly from your own website Thryv — proud sponsor of Cre8tive Con OTR Cre8tive Con OTR — Boston | July 13 | One Financial Center Who This Episode Is For: This episode is essential listening for coaches, consultants, authors, speakers, and service-based entrepreneurs who are spending the majority of their time and energy on social media content — and wondering why their business isn't scaling. If you've ever felt at the mercy of an algorithm, this is your roadmap out. Connect + Take Action Follow The Creative Entrepreneur Podcast on Apple Podcasts and Spotify Leave a review and tell us what you're building Join the Cre8tive Con community and get your ticket to the next live event Connect with Julie Lokun at getobsessedpod.com Connect with Dominick Domasky and his publishing work www.motivatonchamps.com Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US ON THE ROAD AND MEET US LIVE! www.cre8tiveconotr.com What if the story you've been hiding is actually the thing that builds your authority, fills your calendar, and grows your business? On this episode of The Creative Entrepreneur Podcast , hosts Julie Lokun, JD (founder of Cre8tive Con ) and Dominick Domasky (CEO of Media Champs Publishing, COO of Cre8tive Con) sit down with Porsche Mysticque Steele — award-winning book coach, TEDx speaker, and independent publishing strategist — for a conversation that is equal parts raw and tactical. Porsche doesn't just teach entrepreneurs how to write books. She lived the proof. Books saved her life. Now she helps founders, executives, coaches, and speakers across Chicago and the United States turn their lived experience into published authority and paid stages. Connect with Porsche Mysticque Steele → porschesteele.com What You'll Learn in This Episode: Why your personal story is your most underleveraged business asset — and how to architect it for maximum impact How publishing a book positions entrepreneurs as the go-to expert in crowded, competitive markets The concept of story architecture — the framework Porsche uses to shape both books and keynote talks that convert How the process of writing a book transforms the author before the first copy is ever sold The real reason strategic networking (not transactional pitching) is what actually lands speaking opportunities How to turn pain into profit — ethically, powerfully, and without exploiting your own story Why books remain one of the highest-ROI credibility tools for business owners and thought leaders About the Guest: Porsche Mysticque Steele is an award-winning book coach, TEDx speaker, and independent publishing expert who works with entrepreneurs, speakers, and executives to transform personal stories into published books, keynote platforms, and lasting authority. She works with clients in Chicago and nationwide. porschesteele.com About The Creative Entrepreneur Podcast: Hosted by Julie Lokun, JD and Dominick Domasky, The Creative Entrepreneur Podcast is built for founders, creatives, and business leaders who are ready to amplify their voice, build their brand, and stop playing small. This podcast is powered by the team behind Cre8tive Con — a traveling entrepreneurship conference designed to connect and elevate the next generation of bold business owners. FAQs What is The Creative Entrepreneur Podcast? The Creative Entrepreneur Podcast is hosted by Julie Lokun, JD ( julielokunconsulting.com | bigbetterbrand.com ) and Dominick Domasky ( motivationchamps.com ) — a podcast built for founders, creatives, and business leaders ready to amplify their voice, build authority, and grow a brand that actually means something. Powered by the Cre8tive Con community. Who hosts The Creative Entrepreneur Podcast? Julie Lokun, JD is a communications strategist, attorney, entrepreneur, and founder of Cre8tive Con. Learn more at julielokunconsulting.com and bigbetterbrand.com . Dominick Domasky is CEO of Motivation Champs and a publisher and brand strategist — connect with him at motivationchamps.com . Together they bring a powerhouse blend of legal, media, and publishing expertise to every episode. What will entrepreneurs learn from this episode? Julie Lokun and Dominick Domasky guide a conversation that delivers real frameworks — how to leverage storytelling and book publishing to build credibility, land speaking engagements, and grow a personal brand that opens doors in competitive markets. Why should entrepreneurs consider writing a book? As Dominick Domasky knows firsthand from the publishing world, a book establishes you as the definitive expert in your field, differentiates you in crowded markets, and attracts speaking stages, media features, and high-value clients that other marketing strategies simply can't match. How does Cre8tive Con support entrepreneurs? Cre8tive Con , co-founded by Julie Lokun and Dominick Domasky, is a traveling entrepreneurship conference that amplifies founder voices, elevates bold ideas, and creates meaningful connections between business leaders, creatives, and industry experts — live and in person. What is story architecture and how does it apply to entrepreneurs in Chicago? Story architecture is a strategic approach to shaping personal experiences into compelling narratives that support branding, speaking, and publishing. Chicago entrepreneurs use story architecture to create books and talks that resonate locally and nationally. How can Chicago entrepreneurs get booked on speaking stages? Chicago entrepreneurs can get booked on stages by combining a clear message, a published book, and strong relationships within entrepreneurial communities, conferences, and events like Cre8tive Con. Is The Creative Entrepreneur Podcast relevant beyond Chicago? Yes. While hosted by a Chicago-based team, The Creative Entrepreneur Podcast reaches entrepreneurs, authors, and speakers nationwide and internationally through major podcast platforms. How can business owners connect with Porsche Mysticque Steele after this episode? Business owners can connect with Porsche Mysticque Steele through the links provided in the episode show notes to explore book coaching, publishing strategy, and speaking development services. Who should listen to this episode of The Creative Entrepreneur Podcast? This episode is ideal for entrepreneurs, coaches, consultants, authors, and speakers—especially those in Chicago—who want to turn their story into a credibility-building business asset. Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the thing you've spent your life hiding is actually the thing that builds your empire? In this episode of The Creative Entrepreneur Podcast , hosts Julie Lokun and Dom Domasky sit down with Wendy Babcock — TEDx speaker, songwriter, visibility strategist, and founder/CEO of When Stories , a storytelling and visibility platform helping women turn their defining moments into talks, books, podcasts, and media assets. This conversation goes way beyond "share your story." Wendy breaks down the real business mechanics behind turning vulnerability into authority — including the three specific assets (a book, a TEDx talk, and podcast appearances) that shifted her own business and started attracting speaking opportunities to her instead of the other way around. The conversation also dives deep into a topic every entrepreneur and speaker needs to understand right now: GEO and AEO — how AI tools like ChatGPT, Claude, Perplexity, and Gemini are increasingly used by event planners to find and vet speakers, and what kind of content actually gets indexed by AI versus what just looks good on Instagram. Plus: a hilarious (and brutally honest) round of "Jules Rules" covering the worst things you can possibly do on a stage, and Wendy's signature framework for building a talk that actually moves an audience — including her concept of neuro-coupling and the difference between speaking from "the wound" versus "the scar." If you've ever felt like your story was too messy, too painful, or not "polished" enough to build a business around — this episode is your sign. Meet Your Guest: Wendy Babcock Wendy Babcock is the founder and CEO of When Stories , a storytelling and visibility platform that helps women transform their defining life moments into TEDx-style talks, books, podcasts, and media assets. She's a TEDx speaker, songwriter, and visibility strategist with nearly a decade of professional speaking experience, and she's also a past featured speaker at Cre8tive Con OTR . Connect with Wendy: When Stories: whenstories.com Personal site: wendybabcock.com In This Episode Intro — Why the thing you're hiding might be the thing the world needs Meet Wendy Babcock — From TEDx speaker to founder of When Stories Why vulnerability builds connection — "When you share the real, real stuff... it connects you on a whole different level" The origin story of When Stories — How one coaching question — "Tell me a moment when everything changed" — became a business The 3 Authority Assets — Why a book, a TEDx talk, and podcast appearances changed everything for Wendy's business Egocentric vs. Authority-Centric Visibility — The two types of visibility, and which one actually builds a business GEO & AEO Explained — How AI search (ChatGPT, Claude, Perplexity, Gemini) is changing how speakers get discovered and booked Reels, Content & John Lee — Why "more content" isn't always the right advice, and what event planners actually want to see now Jules Rules — The worst things you can do on stage (slap somebody, admit you're nervous, pitch from the jump, recite a memorized speech, run over time) Wendy's Storytelling Framework — Leading from the scar (not the wound), the "drop them into a moment" technique, and neuro-coupling Final Takeaway — Healing becomes leadership: how your story becomes your service Quotable Moments "Your story is not your weakness — it's your authority, and it can be your asset." "AI doesn't care about egocentric. It's looking for content that serves an audience, that teaches something, that shows your expertise." "Event planners are going to Claude and ChatGPT saying, 'I need a speaker who solves this problem for my audience,' and seeing what comes up." "There's a difference between leading from the wound and leading from the scar. When you lead from the wound, you're still bleeding. When you lead from the scar, healing becomes leadership." "Drop them into a moment. Don't narrate — describe." 5 Key Takeaways for Entrepreneurs & Speakers Your story isn't a liability — it's an asset. The most painful chapter of your life can become the foundation of your authority, your brand, and your revenue. Build your 3 authority assets. A book, a TEDx (or TEDx-style) talk, and podcast appearances are the assets that actually move the needle on bookings and credibility. Know the difference between egocentric and authority-centric visibility. "Look at me" content is flashy but slow to convert. Content that teaches and demonstrates expertise is what AI search engines — and event planners — are now prioritizing. GEO and AEO are not optional anymore. If your content (articles, transcripts, podcast appearances) isn't being indexed by AI tools, you may not show up when someone asks ChatGPT or Claude for a recommendation in your space. Master the "drop them into a moment" technique. Skip the preamble. Start your story mid-scene, with sensory detail, so your audience experiences neuro-coupling — feeling like they're living the moment with you. Resources & Links Mentioned When Stories (Wendy's company): whenstories.com Wendy Babcock (personal site): wendybabcock.com Cre8tive Con OTR — the conference where Julie & Dom discovered Wendy as a speaker Keep Creating — Connect With Us Loved this episode? Don't just listen — go do something with it. Your story has been sitting on the shelf long enough. Want help turning your story into your brand strategy? That's exactly the kind of work Julie does — head to julielokunconsulting.com to learn more. Need a daily dose of motivation to keep going while you build? Get your fix at motivationchamps.com . Subscribe, leave a review, and share this episode with the entrepreneur in your life who's been hiding their story. Until next time — keep creating. JOIN US AT CRE8TIVE CON! www.cre8tivecon.com Interested in being a guest on the Creative Entrepreneur Podcast? Reach out : www.creativeenrepreneurpod.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.