Published by Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Listen on Apple PodcastsThe difference between the brands you ignore and the brands you love is their ability to build a world, not just a business. Liv Koennecke, founder and CEO of Maison Essentiele, is building the blueprint when it comes to world building in 2026. In this episode of the show, Liv shares her steps to building a worldclass brand. Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Natalie, and Paige are back for another Group Chat episode, and this week they're brainstorming the biggest trends they're seeing right now and the business opportunities hiding inside each one. From the move away from synthetic materials, to the move towards illustration there is an idea there for anyone ready to jump on it! Plus they share week three of the Build in Public Challenge, breaking down the "narrator video" format and how to set up a simple brand kit in Adobe Express so your visual cues stay consistent across your content. This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app. Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jasmine, Paige and Nat are breaking down the Phia tech scandal, the Bill Gates' daughter founded shopping app accused of claiming affiliate commissions it didn't earn, and what it means for female founders when things go wrong publicly. Then they get into CAA's $250 million bet on the creator economy, why the biggest talent agency in the world is now trying to own creator IP, and what that signals for where the industry is heading. Plus: the real TikTok Shop numbers ($15 billion in US sales, but more than half of registered sellers made zero) and what actually separates the brands crushing it from everyone else. Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Week two of the Build in Public Challenge is here, and this week, you're making your first post. Jasmine walks you through exactly how to create a pinned, evergreen piece of content that tells your brand story without putting you on camera, because yes we know it can be daunting! Using Nat's Beech Street Swim launch video as a live example, she breaks down how to build a voiceover script, write a text overlay that's about your customer not you, find the right B-roll even if your life doesn't match your brand aesthetic, and put it all together in Adobe Express. This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app. Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Paige and Natalie are back for another group chat presented by Adobe Express. We're talking about the fragrance brand blowing up right now—Lore—plus some big changes in AI legislation that business owners need to be across. Thank you to Adobe Express for making this episode of the show possible. We speak about Natalie's personal social accounts in this episode and you can find her at @natalieab across platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices
Use the code FFW15% for 15% off Kate & Kole until 16 August 2026. Jasmine met with the founders of Kate & Kole for today's show. They've been making lab grown jewelry since 2015 and saw the massive shift towards lab grown happening long before most other jewelrs. In this episode, Sara and Madalynne get into why they made that call early, how they built proprietary technology so customers can fully customize their pieces online, and the strategy behind selling high-ticket jewelry to people who've never walked into their studio. They also get refreshingly honest about the hard stuff: the Director of Ops hire their whole team flagged as the wrong fit and what happened when they didn't listen (and surviving simultaneous maternity leave). How their residency model, popping up in the cities where their customers actually live, changed the way they think about growth. If you're building a product based business, selling at a high price point, or navigating the messy reality of co-founder life, this one's for you. Links: Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com Shop Kate & Kole: kateandkole.com.au Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Paige, and Nat are back together for your weekly group chat show by Female Founder World, and they're kicking things off with a very real conversation about founder FOMO, why being everywhere at once is overrated, and what to do instead. This week they're getting into college ambassador programs, what actually works, what doesn't, how the big brands are doing it, and the tactical advice Jasmine pulled from Dormify founder Amanda Zuckerman on building a program that scales. Then, they're doing a full six month check in: where everyone's businesses actually are versus where they thought they'd be, why Jasmine is doubling down on content and simplifying everything, why Nat's reflections on pop ups, and the mindset shift that's helping them stay focused for the second half of the year... outputs over outcomes. Here are some thought starters to do your own 6 month business check in: What did you think this business would look like by June, and how far off were you? What's working that you didn't expect to work? What have you deprioritized since January? What's the hardest decision you've made this year, and would you make it again? Is there something you're still doing out of habit or sunk cost rather than because it's actually working? What's the thing that's costing you more than it's worth right now? Where are you personally at - energised, depleted, somewhere in between? What's something you've gotten better at as a founder this year that has nothing to do with the product itself? Is there a version of burnout creeping in, and what are you doing (or not doing) about it? What's the one thing you need to get right in the next six months? Thank you to Omnisend for making this show possible. Try Omnisend with the code FFW35 and get 35% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
We are kicking off something brand new at Female Founder World this week: the Build In Public Challenge, a free 12-week program presented by Adobe Express. This first episode is all about the foundation. Figuring out your point of view, your point of difference, and your content pillars before you post a single thing. We bust the myth that you need to be an influencer to make this work, and give you the practical first steps to actually get started. This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app. Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Paige, and Nat are all back together for your weekly group chat show by Female Founder World and they're kicking things off with some very exciting Beech Street Swim news (two words: Bethenny Frankel). This week they're talking about the quiet revival of out of home marketing (billboards, wheat pasting, and interactive campaigns) and why physical advertising might actually be cheaper and more effective than another digital campaign right now. Then, Paige breaks down Tara Bosch's new brand Snackish, how she's building it with creators as co owners, and what the equity model actually looks like in practice. Plus: an honest update on the fundraising landscape, and why raising before you launch might be a trap, and what to do instead. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine and Paige are back for your weekly group chat show. First, they're unpacking the wild week in AI: Anthropic's Fable 5 release, why the US government ordered it pulled within days. Plus, they're getting into pop ups, with tactical advice on how to actually get people to show up, what it costs, and why you should be looking local. And finally, they dig into the rise of men's beauty. The stats behind the shift, the gap in the market, and the branding idea they basically built live on the show (someone please take it). Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine and Nat are back for your weekly group chat show by Female Founder World - Paige is off getting married in Europe this week! We're covering the Jessi Jean Yap Challenge and how a creator went from zero to $1.2 million in course sales by learning in public and launching the moment demand showed up, Olamide Olowe's viral moment admitting her Bread Beauty Supply relaunch flopped (and what that means for building in public when things go wrong) and why influencer friend-group collectives are the creator format brands should be watching right now. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In this episode Ash walks us through her strategy to build this brand brick by brick. Thank you to Omnisend for making this episode of Female Founder World possible. Use the code FFW50 for 50% off at omnisend.com/femalefounderworld Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine and Paige are back for your weekly group chat show by Female Founder World, Natalie is off Euro summering in Portugal, so it's just the two of us this week. First, we're talking about Loonen Water, the viral glass-bottle water brand that launched just six months ago, raised $6 million, and has Dua Lipa and Tinx obsessed. It got us asking the question: Is the microplastics conversation creating the next big consumer shift across every category? Then, we're doing something a little different: we're sharing the best business advice we've collected from years of building businesses, interviewing over 1,000 founders, and working with some incredible mentors. With advice from the founder of Smart Sweets to our shared business coach Barbara, we get into the gems that have actually changed the way we operate. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Jasmine and Paige spoke about Dr. Barbara Levin, our leadership advisor, on the show. Here's where you can find her: www.beboldgroup.co Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. This week, the dot cake has broken the internet, but is it really just a cupcake with sprinkles, or does it say something bigger about the state of influencer marketing in 2026? We dig into why this $12 treat out of a tiny Long Island bakery has everyone obsessed. Then, a wild Vulture investigation reveals up to 90% of what surfaces in your feed may be the result of coordinated stealth marketing campaigns, so what does this mean for us as both consumers and founder? And finally, Bobbi Brown's Jones Road Beauty is doing $200 million in revenue and has turned down Sephora, repeatedly. We unpack what that means for founders and why we might need to rethink the big retail dream. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Jasmine referenced some research in the show about women and sports. Here's the link to learn more: https://www.wearethecollective.com/her-love-of-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height of the e-commerce boom. This story broke on Sunday and within hours the internet had fully convicted Everlane. The comments. The substack takes. The Insta stories from people saying they always knew. But before we pile on, we want to actually understand what happened here, because the reaction to this story is almost as interesting as the story itself. And there are some people who worked inside this company who have a very different perspective on what this sale actually means. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jordan Harper's on the show this week with Jasmine. She's the founder of Barefaced, a nine-figure beauty brand that simplifies skincare. We're getting the full breakdown of her social strategy in this podcast and how she uses educational content to build awareness and make sales. Thank you to Omnisend for making the show possible! Make a smart swap and migrate your email and SMS marketing to Omnisend. Use the cofe FFW50 for 50% off. Check out Jordan's brand at barefaced.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the show. Thank you to Omnisend for making this show possible. Use the code FFW50 for 50% off when you subscribe to Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices
4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes. After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wipes have sold out four production runs and grown the business more than 4x year over year. But here's the thing: every dermatologist, skin influencer, and makeup expert will tell you to skip the face wipe. And yet makeup wipes are a top 10 best seller on Amazon. Customers were buying them anyway, ignoring the advice, because sometimes convenience wins. Jade and her co-founder Sabrina saw that gap between what experts recommend and what people actually do, and decided to just make makeup wipes that were better. This premise worked much better than trying to compete on another serum in a crowded category full of innovation. Until now, 4AM was funded entirely by the founders' savings and a handful of $5K–$10K angel checks. The brand launched in 2021 with two serums and a simple mission: products for lazy routines and late nights. It wasn't until they reimagined the face wipe with Clean Sheets in 2025 that everything clicked — a product that's genuinely effective, built for the way people already live, and made for the kind of video content that stops a scroll. Thank you to our sponsor Omnisend for making the show possible. Head to Omnisend.com and use code FFW50 for 50% off our favorite email and SMS marketing platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Beauty World. We're talking about why this event has become the Super Bowl of beauty and what brands, at every size,can learn from it. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad). She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips. Right around when Max launched, a different brand was going viral on TikTok with a similar product. They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic. Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy. Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging. Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices