JFDI — The Show for Freelance Social Media Managers

Being the cheapest social media manager in town feels like the safe option when you’re new, nervous or staring at a gap in your income. It’s one of the riskiest places a freelance social media manager can sit, and the research on how clients judge price makes for uncomfortable listening. Hit play to hear → What a discounted energy drink has to do with how your clients rate your work → What small businesses are most worried about when they hire a freelancer → Why the client paying you the least so often turns out to be the most work → Four ways to stop getting picked on price (plus the minimum we think nobody should go under) If you’re ready to stop hiding at the bottom of the price list, the Social Media Manager’s Toolkit walks you through confident pricing, proposals and what to sell when a client can’t afford you. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Running a freelance social media business can mean making every decision on your own. What should you charge? Is this new service a good idea? Why isn’t anyone booking your power hour? And when a client leaves, do you really have to find another retainer to replace them? In this episode, Laura shares what happens when you bring those questions to people who understand your business. You’ll hear about members who asked for a second opinion before sending a proposal, got help selling a new offer, and found ways to earn beyond ongoing management. You’ll get a real feel for the conversations happening inside our membership. The membership is OPEN - Join us today and get in for our November JFDI month, where we’re helping you build a VIP service to get sales before Christmas! Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

You’ve sent a proposal you’re happy with. Then the reply lands: “Thanks, but it’s too expensive.” Do you leave it there? Offer a discount? Start questioning every pricing decision you’ve ever made? In this episode, Laura talks through what “too expensive” might actually mean, the conversations worth having before you write someone off, and how to offer a different way to work together without cutting the fee for your original service. She also covers what to put in place before the proposal so the price is less likely to come as a shock. If you’re relying on monthly management as your only offer, this one is especially worth a listen. Want to explore services you could sell beyond retainers? Join our free live Beyond Retainers masterclass: https://thetwolauras.com/masterclass Everyone who attends live will also get a tool to help identify which service could fit their business. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

In this episode, Laura takes you behind the scenes of a simple high-ticket sales funnel you can use for social media management, ads management, VIP days and other higher-value services. You’ll hear how a simple system like this works, how to set it up, and what the experience is like from a customer's perspective. If you sell anything that requires a bit more consideration than clicking “buy now”, this is one to listen to. And if you want to build a freelance business that isn’t completely dependent on retainers, join us for our next free live masterclass: Beyond Retainers grab a spot at thetwolauras.com/masterclass Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram. Mentioned in this episode: Listen to Secrets Of Social Media Managers Listen to Secrets Of Social Media Managers Success Stories Of Social Media Managers

Plenty of freelance social media managers are showing up every day, posting on social media, and still not getting enquiries about their social media management services. And it's probably because you're making the same three mistakes we see all the time. Hit play to hear → The three types of content that put off the businesses you want to hire you. → Why the most popular content for SMMs actually pulls in the wrong crowd, and a small tweak to flip it. → How to create case study content without asking your client for a single thing If you want to start creating content that sells, listen to Screw the Algorithm , our audio training that helps you stop creating content for the algorithm and start thinking about content differently. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you? This episode is a stability check for freelance social media managers who've never actually stress-tested what happens if their biggest client walks. Listen to hear → The client myth that makes freelancers feel safer than they actually are → The three-part framework that determines how fast you could recover if your biggest client walked tomorrow → The two-week test that shows exactly how reliant your business still is on you (most freelancers have never actually run it) Drop us a DM on Instagram saying "206" for an AI prompt to run the full audit on your business. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week. Listen to hear → Questions we put to AI to make us less likely to fail. → The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI) → How AI helps us with client conversations (without just asking it to write us a script) We also talk about Callan Faulkner's AI Employee Bootcamp. We're attending this bootcamp again this autumn, and we'd love you to join us (it's so good). All the details are here along with details of a gift we're giving to VIP ticket holders. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer. This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking! Listen to learn → Conversations happening in your client's business that can write your content for you → How to pull ideas out of clients without asking the one question that shuts them down (or has them questioning why they're hiring you) → Why sharing reviews as they are isn't the only thing you should do when someone says nice things about your clients. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace. Hit play to hear → How longer-term thinking makes a client see you as a strategist → The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace) → What most social media managers have never looked at, and why you should start. → Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked again We're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026? Press play to hear: → What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients. → Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform. → How to scope and price Threads work properly for profit and success. → Which types of clients are getting the best results from Threads right now, and where the real retainer opportunity sits. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job." That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you. Hit play to hear → The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this) → What your content actually needs to do to make someone think "I need to hire this person" → Why your results are more powerful than your personality when it comes to getting clients → Where most social media managers are wasting their time Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode! Hit play to hear → The jobs neither of us expected would lead us into social media, years before it was ever a proper career → How a disagreement in a Florida swimming pool somehow turned into the business we run today → How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online) → Our thoughts on retirement And more! Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be one of them. Hit play to hear → Why the thing that makes you nervous about trying this is proof you'd be brilliant at it → The skills you're already using every day that mean you can get going quicker than most. → The bare minimum you should charge once you add this to your services, and why doing this tends to keep clients longer than usual. Join the sprint here , and we'll walk you through everything in time for Q4!

Your pricing is probably doing you a disservice and losing you clients. Listen to hear: → The one question to ask yourself before your next discovery call. → Why the most popular pricing models might be putting your income at risk. → The three places to start repositioning yourself. → What the social media managers who will thrive in the next 12 months are doing. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them. Hit play to hear → What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients → The three things worth auditing across your accounts and your clients' this week → How to turn this into a specific, measurable service line you can put on your next proposal Get more information on the Google update here Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now. In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing. Hit play to hear → The first thing to do the moment you've got capacity. → The move that converts way faster than chasing cold leads. → How to bring in some quick cash while you wait for those slower long-term clients to land Drop us a DM on Instagram saying "196", and we'll send you a detailed checklist to make these steps even easier! Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain. It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking. Listen to learn → Why social media managers need a second brain more than anyone else on the planet → The boring setup step you shouldn't skip (but probably have) → Why using AI in your business means you should be charging more, not less → What goes into a second brain, and where to keep everything.

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer. Hit play to hear → What being clear and consistent with your messaging does for your rbusiness → Why a smaller, niche audience can land you better-paying clients than chasing a big broad one → How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever) → Why "I work with small businesses" isn't a niche, and the question to ask yourself instead Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that. Hit play to hear: → The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up → What the latest research says about trust, and why your clients need a human face out front more than ever. → The simple rule everyone should adopt for using AI → Three things every social media manager should start doing with AI right now (none of them is technical) Useful links: Using AI to write your processes Get your 2027 Atomicon tickets (see you in Manchester?) Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget. We're 'yapping' about: → How these launches both sold a feeling rather than features. → Launch mechanisms you could steal (and how to get buy in from people) → A sneaky way to get people to market your business for you. → The real reason people were so invested in these launches Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.