Published by WARC
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Listen on Apple Podcasts32 min
Uber's Lucinda Barlow offers advice for marketers on how to build a safe culture for creative experimentation, identifying strategic blind spots, making decisions in times of extraordinary uncertainty and how to localise a global brand. Hosted by WARC's Rica Facundo. Guests: Lucinda Barlow, Head of International Marketing, Uber Rica Facundo, Marketing Editor - Asia Pacific, WARC Chapters: 00:00 – Introduction to The WARC Podcast with Uber's Lucinda Barlow 01:14 – Uber’s growth and category creation 03:43 – What is 'smart' risk taking? 07:13 – Overcoming fear, hierarchy, and failure in marketing organizations 11:51 – Proving long-term brand impact 15:36 – Explaining marketing terms to CEOs and CFOs 17:28 – Why entertaining creative beats rational promos in brand building 19:41 – Inside Uber’s “Skip the Kung Fu” Hong Kong campaign 23:35 – How Uber localizes a global brand 28:06 – Uber Eats' World Cup campaign with Gordon Ramsey 28:30 – Why AI alone can’t replace human creativity For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
44 min
How do the best marketers actually integrate brand and performance – not just in theory, but in org design, planning and measurement? Prophet’s Kate Price and Monica El Hassan join WARC's Ann Marie Kerwin to discuss strategies for a more integrated approach, based on WARC's marketing effectiveness research The Multiplier Playbook. Guests: Kate Price, Partner - Marketing Transformation, Prophet Monica El-Hassan, Partner - Media, Prophet Chapters: 00:00 – Intro: The Multiplier Playbook on The WARC Podcast 01:49 – Why brand and performance marketing teams are siloed 03:18 – Cultural divides: traditional brand vs digital performance 04:28 – Specialist skills, loss of generalists and pressure on CMOs 07:15 – Shared language: bridging brand, demand and media teams 09:58 – Customer-centric marketing: changing behaviour to drive growth 14:30 – Integrated planning: how overperforming marketers organise 19:45 – Budget rebalancing: brand investment vs performance metrics 24:19 – B2B SaaS case: US Open sponsorship as a brand–demand engine 31:23 – Shared KPIs: proving commercial impact of brand marketing 38:34 – Org design: generalists, team structures and planning rhythms 40:21 – Key takeaways for marketing leaders For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
29 min
Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reinders. Guests: Dr Karen Nelson-Field, Founder & CEO of Amplified Carl Wåreus, Head of Partners & Specialists, Google Nordics Scott Reinders, COO, Connect - part of The Up&Up Group Chapters: 00:00 - Intro: Brand, AI Search and Attention on The WARC Podcast 02:08 - From Blue Links to Conversations: How AI is Changing Search Behaviour 03:31 - Collapsing the Messy Middle: LLMs as the New Consideration Engine 04:41 - Brand Equity as an AI Ranking Signal: Google Example from Sweden 06:54 - Levers vs Drift: Managing Brand Signals AI and LLMs Can See 08:21 - Automated Creative at Scale: Avoiding the ‘AI Slop’ Trap 10:32 - Visibility Starvation: The Risk of Low-Attention, Fast-Decay Media 12:32 - Misattribution and Invisibility: How Low Attention Hurts LLM Visibility 14:54 - Media Quality Redefined: High-Attention vs High-Intent Environments 16:14 - Silent Zone vs Vocal Zone: Human Noise, Reviews and AI Training Data 18:37 - Moving Beyond an Attention Metric: Attention as System Architecture 19:35 - Inside Attention AI: Generative Attention Modelling for Media and Creative 22:54 - Media Ceilings, Creative Hooks: How Formats and Assets Shape Attention 26:58 - Practical Advice: Multiplying Brand Equity, Attention and AI Visibility For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
30 min
Cultural intelligence is high stakes for brands in the era of infinite content. Developing culturally-fluent talent is essential for brands seeking an edge. Cultural strategist Rachel Lowenstein and Effie LIONS Foundation CEO Allison Knapp Womack join WARC's Rica Facundo to discuss what's motivating young marketers, emerging cultural strategy trends and what it really means to move at "the speed of culture". Guests: Allison Knapp Womack, CEO, Effie LIONS Foundation Rachel Lowenstein, Cultural Strategist and Content Creator Chapters: 00:00 – Intro: Talking cultural intelligence on The WARC Podcast 00:48 – What is cultural intelligence? 02:28 – Why brands get culture wrong: the Ipsos x Effie Lions Foundation study explained 04:47 – What’s at stake now: AI, social media backlash, and reputational risks for brands 07:26 – Talent vs jobs: The case for inclusive marketing talent 10:12 – Building a diverse pipeline of culturally intelligent marketers 16:43 – New talent models: Flash Teams, flexible cultural strategists, and moving at the speed of culture 19:45 – Romantasy and why centering new cultural perspectives drives growth 22:48 – Practical ways to develop young marketing talent 24:37 – Squiggly line careers: practical advice for emerging cultural strategists and CMOs For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
37 min
New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and discuss how brands can turn the ship around. Guests: Anastasia Leng, CEO, CreativeX Chapters: 00:00 – Fragmentation of creativity and the ‘more with less’ challenge 04:12 – From pre-testing to creative auditing at scale 05:18 – Why media and creative must come back together 06:54 – Explaining ‘fewer, bigger, longer, better’ 09:19 – From scarcity to abundance: when ‘more content’ goes wrong 10:14 – Inside the study: 633k ads, $2bn spend, 143 Fortune 500 brands 12:52 – Content production up 29% in two years 14:01 – Media spend per ad down 15%: weaker support for each asset 15:34 – Short runs: 32 days for direct response ads, 40 days for brand ads 17:28 – Algorithms as creative directors and a crisis of confidence 19:49 – 93% of ads under $10k; 70% under $1k in spend 21:32 – Low-budget ads score 20% lower on creative quality 24:48 – Sub-$10k ads absorbing 30% of a $2bn media budget 32:05 – Three fixes: big ideas, media thresholds, better learning loops 35:29 – ‘Big swings’: $100k+ ads run 89 days but get only 18% of spend For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
29 min
Creative Strategy Lions jury president Sarah Lemarié and juror Dan Hill share powerful advice on how to level up strategic thinking, their stand out campaigns from Cannes Lions, why they look for 'strategic firsts' in the jury room, and a warning on using AI in awards entries. Hosted by Effie Insight's John Bizzell. Guests: Sarah Lemarié, Chief Strategy Officer, Publicis France Dan Hill, Global Chief Strategy Officer, Wieden+Kennedy Chapters: 00:00 – Intro: Cannes Lions Creative Strategy Winners 2026 01:46 – Meet the Jury: Sarah Lemarié & Dan Hill on Judging Creative Strategy Lions 03:43 – Creating a Benchmark: Why Creative Strategy Lions Build a “Body of Work” 07:11 – Defining ‘What Good Looks Like’ in Creative Strategy at Cannes Lions 10:21 – Human Ingenuity & Empathy in a World of AI: What the Winners Proved 11:38 – Grand Prix Breakdown: Heineken’s “The Pub That Refused to Die” in Ireland 13:18 – Community Ownership & Brand Purpose: How Heineken Helped Save Local Pubs 16:09 – Gold Winner Spotlight: Faroe Islands Space Program and Tidal Energy Reframing 17:48 – “Simple but Clever” Strategy: Making Sustainable Tech Feel Playful & B2B-Friendly 20:12 – AI and Creative Strategy: Dove Real Reviews, Claude and LLM‑Ready Ideas 23:37 – Classic vs New Media: How Dove and Claude Blend Old CPG and New Tech 24:38 – How to Win a Creative Strategy Lion: Entry Writing, Storytelling & Results 26:40 – The Fosbury Flop of Strategy: Novelty, Firsts and Playful Creativity at Cannes For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
37 min
Mark Ritson is back to talk all things marketing skills, back-to-basics brand fundamentals, the impact of AI on the marketing workforce and why he's tired of marketing's 'culture of bullsh*t'. Hosted by WARC's David Tiltman. Guest: Mark Ritson, Founder, miniMBA Chapters: 00:00 – Intro: Mark Ritson joins The WARC Podcast 02:33 – Ritson & Byron Sharp: surprising areas of agreement 07:40 – The Multiplier Playbook and the effectiveness “say–do” gap 09:09 – Ipsos x Ritson test: two‑thirds of marketers fail basics 11:28 – Marketing’s skillset problem 15:20 – Fewer, bigger, longer: brand building vs short‑termism 18:58 – Why “idiot competitors” help smart brands win in recessions 19:41 – CreativeX data: 93% of big‑brand digital ads spend under $10k 22:38 – When performance thinking invades long‑term brand building 23:08 – AI and synthetic data: what will really change in marketing 24:56 – AI‑built marketing plans and a 60–65% cut in jobs 28:45 – Creator marketing, TikTok and the distinctiveness challenge 32:31 – The “uncivil war” in effectiveness and why debate matters For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
29 min
Cannes Lions jury president Bertille Toledano and juror Jane Wakely share tips for aspiring winners of the Creative Effectiveness Lions, including lessons from this year's Grand Prix and Gold winners, how to present data, outline cultural context & and demonstrate brand growth with rigorous evidence. Guests: Bertille Toledano, CEO of BETC and Havas Creative Middle East, President of Havas Creative Network Jane Wakely, EVP, Chief Consumer & Marketing Officer, PepsiCo; Chief Growth Officer, International Foods Chapters: 00:00 – Intro: Welcome to The WARC Podcast 01:32 – Meet the Jury: Bertille Toledano & Jane Wakely 02:47 – Inside the Jury Room: Setting a Vision for Creative Effectiveness 04:25 – Diversity, Debate & Data: How the Jury Worked Together 06:51 – Measuring Impact: Retention, Acquisition & Growth Metrics 08:25 – Case Study: ‘My Japan Railway’ and Design Meets Effectiveness 10:26 – Is Creative Effectiveness Getting Stronger? 13:15 – Grand Prix Decision: Why AXA’s ‘Three Words’ Won 15:51 – Reframing Low-Interest Categories with Human-Centric Ideas 18:10 – Pedigree in Brazil: Mutt Adoption, Culture and Category Growth 22:17 – Another Standout Case: IKEA’s ‘Hidden Tags’ 25:25 – How to Write a Winning Effectiveness Paper: Data & Sources 28:36 – Cultural Context for Global Juries: Don’t Assume Understanding 29:25 – Category Growth vs Share Growth: What Really Matters For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
47 min
How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing. Guests: Brittany Ellam, Interim Global Head of Acquisition & Media, FitFlop Ashwin Singh, Media Strategy Director, Jellyfish Chapters: 00:00 – Intro: Why FitFlop is a ‘multiplier effect’ case study 02:57 – FitFlop’s story: from comfort innovation to global brand 04:46 – Hitting the performance plateau: shrinking baselines, falling CVR 08:00 – Jellyfish's diagnosis: mental availability, not demand, is the problem 12:59 – Funding brand without extra budget: cutting low-intent traffic 17:46 – The “dynamic replenishment loop” explained 22:17 – Build–Nudge–Connect: rethinking creative and social proof 29:35 – Results: +68% ROAS, +30% revenue and rising conversion rates 36:24 – Internal buy-in, learnings and advice for marketers For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
27 min
Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of farmers and consumers alike. CMO Heather Malenshek joins WARC's Ann Marie Kerwin to discuss why representation is key to building brand trust, overcoming AI biases, and much more. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
36 min
CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align with CFOs using incremental measurement, and why scenario planning builds trust and defends budgets effectively, based on WARC's Multiplier Playbook research. Hosted by Ann Marie Kerwin. Guests: Mike Menkes, Group Senior Vice President, Analytic Partners Jason McNellis, Vice President, Commercial Analytics, Analytic Partners Ann Marie Kerwin, Americas Editor, WARC Chapters: 00:00 – Introduction: Welcome to The WARC Podcast 01:44 – Why CMOs struggle to secure brand investment 02:45 – The risks of over-focusing on performance metrics 03:46 – Are CMOs and CFOs speaking different languages? 06:58 – What “incrementality” really means for marketers 08:54 – Matching marketing metrics to CFO and investor language 10:40 – Inside the “doom loop” of last-click and search over-crediting 13:28 – Balancing brand building and performance marketing 14:26 – Why most brands overspend on performance media 18:08 – Redefining ROI and ROMI with finance 20:22 – Short-term vs long-term effects of marketing investment 22:52 – Proving marketing as a growth investment, not a cost 29:03 – Using scenario planning to defend marketing budgets 31:19 – Case study: Luxury retailer increases spend instead of cutting 33:07 – One action CMOs can take tomorrow with finance For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
1 hr 2 min
Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness themes with Gurdeep Puri and Emma de la Fosse. The WARC Podcast in Cannes is sponsored by Circana. Learn more at circana.com/warc For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
51 min
It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
55 min
Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyability research with LinkedIn and ServiceNow. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights today at circana.com/warc. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
44 min
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness frenemies' session starring Byron Sharp vs Mark Ritson, and discuss new data on influencer effectiveness based on new data from Circana. Hosted by WARC's Ann Marie Kerwin. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights today at circana.com/warc. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
45 min
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant, and lessons in localising global brands from Heineken. Hosted by WARC's Rica Facundo. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights today at circana.com/warc. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
25 min
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WARC's Anna Hamill to make sense of complicated dynamics for advertisers in 2026. This episode of The WARC Podcast is sponsored by Criteo. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
40 min
Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins WARC's Catherine Driscoll to reflect on what he's learned about leadership, creativity and growth from his conversations with hundreds of marketers, and to discuss what today's marketers can do to build influence, navigate change and create lasting impact at their brands. Guests: Jim Stengel, President and CEO of The Jim Stengel Company, Host of The CMO Podcast Catherine Driscoll, Commissioning Editor - EMEA, WARC Chapters: 00:00 – Intro: Welcoming Jim Stengel to The WARC Podcast 02:02 – How the CMO Role Has Evolved: Tenure, CEO Path, Comms 05:04 – Good vs Transformational CMOs: What Really Sets Them Apart 06:23 – Building Future-Ready Marketing Teams and Culture 09:20 – Bad Habits Holding CMOs Back (and How to Avoid Them) 13:17 – Lessons from Digital for Today’s AI Transformation 16:30 – Where to Start with AI: Strategy, Experiments, Ownership 18:34 – Brand as a Financial Asset: Inside the Multiplier Playbook 22:55 – Earning Influence in the C-Suite and with the CFO 25:56 – Where CMOs Should Focus Time for Maximum Growth Impact 30:27 – Curiosity, Learning Rituals, and the Power of External Inspiration 33:34 – Setbacks, Trust, and Tough People Decisions in Marketing Leadership For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
28 min
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement framework came together, essential best practices, and what marketers can learn from their experience. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
38 min
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious. In this episode, Contagious investigates everything from why adults are rebuilding their teenage bedrooms, to landlines for kids and the return of the iPod, and revealing why the past has become one of culture’s most powerful refuges. If you work in marketing, you should almost definitely subscribe to Contagious IQ - an intelligence platform that helps brands and agencies supercharge their creativity by learning from the world's most impactful brands, campaigns and trends. Hosted by Contagious's Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe