HighLevel Spotlight Sessions

Get your seat at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas 👉 https://levelup.gohighlevel.com/ In this Spotlight Session, we sit down with Dakota Routh, CEO of Agency Support For HighLevel, to talk about what it actually takes to grow a HighLevel agency past the founder. Dakota is both speaking and exhibiting at LevelUp 2026. Dakota built an eight figure fitness chain before moving into the HighLevel ecosystem, where he became a three time SaaSPRENEUR Award winner and a LevelUp speaker. Today he runs a white label support company that handles the back end for HighLevel agencies so they can keep selling. We dive into: 💥 Finding the problem worth solving before you build anything 💥 Building the sales, support and delivery system behind your agency 💥 Going from award winning SaaSPRENEUR to white label support operator 💥 Why LevelUp is where agency operators close the gaps in their business Dakota also gets into the mistake he made launching his first HighLevel SaaS, and the one thing a brand new agency should focus on in month one.

In this Spotlight Session, we sit down with Mike Petritis, President of Eliix Marketing, to talk about building automation that outlives the person who built it and why HighLevel Local Chapters have become his favorite room to be in. With more than a decade of experience in full stack marketing and systemization, Mike has helped over 500 businesses and agencies rebuild the way they operate using funnels, automation, AI and end-to-end HighLevel systems. We dive into: 💥 Why in-person connection matters more as AI absorbs more of the work 💥 What actually happens when serious HighLevel users get in a room together 💥 How to find a local chapter near you or open one yourself 💥 How HighLevel supports scalable growth Catch the full episode to learn how Mike is helping growing companies scale with simple systems and smart automation.

Want to meet Gary and the MyCRMSIM team in person? Grab your LevelUp 2026 ticket here 👉 https://levelup.gohighlevel.com/ In this Spotlight Session, we sit down with Gary Capps, Founder of MyCRMSIM, to talk about conversational SMS marketing and database reactivation for agencies. Gary leads product vision, development strategy and business growth at MyCRMSIM, the only platform that brings iMessage, WhatsApp and SMS into one unified solution fully compatible with HighLevel. He joins us ahead of LevelUp 2026, where MyCRMSIM is exhibiting. We dive into: 💥 The most common mistakes agencies make with SMS marketing and how to fix them 💥 How to run database reactivation on the leads you already own 💥 Why iMessage, WhatsApp and SMS belong in one thread 💥 How HighLevel supports scalable growth

In this Spotlight Session, we sit down with Athar Siddiqui, COO and Co-Founder of RepStack, to talk about hiring, training and developing high-performing remote teams. With six years spent building RepStack's hiring and training infrastructure, Athar has helped 800+ agencies make 2,000+ placements using clear role definition, structured onboarding, coaching frameworks and repeatable operating processes. Before RepStack, he spent 15 years in enterprise program management at JPMorgan Chase, HSBC and Countrywide. We dive into:💥 How to identify the roles your business needs next, and why hiring sales too early backfires💥 The onboarding, training and coaching structure that gets remote hires performing faster💥 How to grow product knowledge into confidence and confidence into leadership capacity💥 How HighLevel supports scalable growth Catch the full episode to learn how Athar is helping agency owners scale their teams with simple systems and clear accountability. RepStack is a Platinum Sponsor and exhibitor at LevelUp 2026, October 26-29 at the Hilton Anatole in Dallas.

In this Spotlight Session, we sit down with Andrew George, Founder of SaaSSuite and co-leader of the HighLevel Dallas Chapter, to talk about growing authority through content, branding and in person events. With 4 years of experience building brands and software businesses, Andrew has helped entrepreneurs reach thousands of active software users by building systems that sell on authority, using funnels, automation, AI and end-to-end HighLevel systems. We dive into:💥 Why authority in a hyper niched audience moved the needle harder than ad spend on the way to his first 200 to 300 users💥 What actually happens when Dallas entrepreneurs get in a room together and why Andrew said yes to co leading the chapter💥 The biggest misconception about content creation in 2026 and how he approaches personal branding💥 How HighLevel supports scalable growth Catch the full episode to learn how Andrew is helping entrepreneurs and SaaS founders scale with simple systems and smart automation. Andrew is also taking the stage at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas. Grab your ticket here 👉 https://levelup.gohighlevel.com/

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 http://gohighlevel.com/ghl_yt In this session, we sit down with Neil Patel, Founder of NP Digital, to talk about how he built and scaled multiple marketing businesses and how he runs his agency today with AI and automation built into every system. With over 20 years of experience in digital marketing, Neil has helped businesses generate millions in revenue using funnels, automation, AI and end-to-end HighLevel systems. We dive into: 💥 Why Neil believes execution matters more than ever in the age of AI, and how being slow to ship compounds against you 💥 The unconventional way his team uses Voice AI to simulate live sales calls and train new reps before they burn real leads 💥 The one hiring lesson from a former investor that changed how he builds every team at NP Digital 💥 How HighLevel supports scalable growth Catch the full episode to learn how Neil is helping agencies and SMBs scale with simple systems and smart automation.

In this Spotlight Session, we sit down with Erman Ergun, Director of Channel and Marketing Partnerships at Jotform, to talk about smarter lead generation using the native Jotform + HighLevel integration. With almost 8 years at Jotform, a 20-year-old, fully bootstrapped company that's grown from 3 million to nearly 40 million users, Erman has helped small and mid-sized businesses turn a single form into a full lead-gen and workflow engine, no website required. We dive into: 💥 Why a form + URL can act as a "minimum viable landing page" for businesses that don't have a site yet 💥 The advanced Jotform features (conditional logic, approval workflows and e-signatures) that go beyond a basic native form 💥 How Jotform's AI builder lets you create, theme and add logic to a form just by typing or talking to it 💥 How HighLevel supports scalable growth Catch the full episode to learn how Erman is helping agencies and small businesses scale with simple systems and smart automation.

Go backstage with HighLevel Co-Founder Robin Alex and Sr. Director of Product Marketing Chase Buckner for a special conversation about LevelUp 2026.From how LevelUp grew into HighLevel’s biggest community event to LevelUp Day, product surprises, Open Office Hours, the legendary parties and what the team has planned for Dallas this year, Robin gives us a look at what makes LevelUp unlike any other HighLevel event.And yes… there are still a few surprises they’re keeping under wraps. 👀🎟️ Don’t miss LevelUp 2026. Get your tickets today! https://levelup.gohighlevel.com

In this Spotlight Session, we sit down with five interns from HighLevel's internship program to talk about what it actually takes to build an AI and automation agency from scratch while still in school. Meet the cohort: Michael Geary (Trinity University, Finance and Marketing), Valentina CastroRedondo (UT Austin, Finance and Entrepreneurship), Sachien Ravi (UT Dallas, Business), Mohammed Khan (Dallas College, Computer Science) and Becker Ibrahim (University of Houston). Selected from a pool of roughly 900 applicants, this group spent the summer prospecting local businesses, choosing niches, building offers and running AI systems on HighLevel. Several closed their first paying clients inside the first month. We dive into: 💥 Why local business owners reject the word "AI" and how to sell the outcome instead 💥 Why in-person prospecting closes faster than calls, texts and emails 💥 How your niche decides your pricing before you ever write an offer 💥 How HighLevel supports scalable growth Catch the full episode to learn how a group of college students is helping local businesses adopt AI using simple systems and smart automation. Interested in the next round? Details here: gohighlevel.com/ownyourfuture

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_yt In this Spotlight Session, we sit down with James Schutrop, Founder & CEO of Scribe Handwritten, to talk about how physical mail and human connection can dramatically increase customer lifetime value, retention and referrals. With experience serving over 2,000 clients, James has helped agencies and SMBs stop losing customers to indifference by building simple, automated touchpoints that make people feel genuinely valued. We dive into: 💥 Why most brands focus on the wrong end of the funnel 💥 How to create a WOW customer experience in the first 7 days of a new relationship 💥 What actually drives loyalty, retention and referrals at every stage of business growth 💥 How HighLevel supports hands-off, personalized outreach that scales Catch the full episode to learn how James is helping businesses increase LTV with one of the simplest, most overlooked strategies in marketing.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_yt In this Spotlight Session, we sit down with Nipun Syal, Founder of Botzphere, to talk about using Claude AI with HighLevel to optimize, audit, and automate your entire GHL system, without ever logging in. With years of experience in AI marketing automation, Nipun has helped businesses achieve scalable, hands-free growth using GoHighLevel-integrated AI systems. A TEDx speaker, GHL Saaspreneurs Diamond Winner and GHL Keynote Speaker, he's earned recognition from Russell Brunson at Funnel Hacking Live for driving $10M in AI-powered sales. We dive into: 💥 How to use Claude AI to audit and optimize your HighLevel account automatically 💥 The systems Nipun uses to get more clients without manual outreach 💥 Why end-to-end automation, not just tools, is what creates real scale 💥 How HighLevel supports scalable, AI-driven business growth Catch the full episode to learn how Nipun is helping agency owners and SaaSpreneurs scale with smart automation and simple systems.

n this Spotlight Session, we sit down with Aria Afshar, Co-founder and COO of Blooio LLC, to talk about integrating iMessage directly into HighLevel workflows and why it changes how agencies and field service businesses communicate with customers.With deep experience in messaging infrastructure and CRM integration, Aria breaks down the evolution of business messaging, from SMS in 1992 to iMessage in 2011 to RCS adoption and how Blooio snaps iMessage into HighLevel like any native communication channel.We dive into: 💥 Why iMessage outperforms SMS for response rates, engagement and appointment retention 💥 How field service businesses use HighLevel workflows with dispatching, work orders and live technician tracking 💥 Real use cases: funnel hacking and automation sequences powered by iMessage💥 How HighLevel supports scalable, consolidated communication without tool sprawlCatch the full episode to learn how Aria is helping agencies and field service teams scale with smarter messaging and streamlined day-to-day operations inside HighLevel.Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_yt

Want to get started with HighLevel? Start your 14-day FREE trial here 👉gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Touhid Hasan, CMO of FieldTask, to talk about extending HighLevel beyond marketing and CRM into full field service operations.With deep experience building inside the HighLevel ecosystem, Touhid has helped agencies and service businesses manage real-world operations more efficiently, reducing tool sprawl and improving client retention through practical, integrated workflows.We dive into: 💥 How to manage jobs, dispatching and routes inside HighLevel 💥 Why agencies are losing clients by only delivering marketing and how to fix it 💥 How live location tracking and proof of work create accountability and trust 💥 How HighLevel supports scalable, end-to-end operations for field service businessesCatch the full episode to learn how Touhid is helping agencies and service businesses scale with systems that go beyond the funnel.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Andrew Brockenbush, Founder of Beefy Marketing and Wingman, to talk about how to build a systems-driven agency using HighLevel.After years at Apple earning top sales honors and training teams nationwide, Andrew transitioned into marketing, running campaigns for names like David Goggins and Marcus Luttrell before building his own agency ecosystem. But growth came with tool overload, rising costs and operational chaos.HighLevel changed that.We dive into:💥 Why Andrew left HubSpot and ActiveCampaign for a unified HighLevel system💥 How automation and AI reduced delivery chaos and increased profit💥 Using podcasting as a strategic prospecting engine💥 Building an agency you actually enjoy runningCatch the full episode to learn how Andrew is helping agency owners simplify operations, increase margins and fall back in love with their business through smart systems.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Kristine L’Estrange, Founder & CEO of Women of HighLevel Community (GoKollab & Facebook), to talk about building a global, women-led HighLevel ecosystem powered by clean systems and compounding growth.With a background in strategic marketing and automation architecture, Kristine has built a diversified, location-independent business from New Zealand using HighLevel as her central operating system.We dive into: 💥 How to build a peer-led global community without complexity 💥 Turning HighLevel into multiple income streams (SaaS, AI builds, consulting, affiliate revenue) 💥 Designing clean CRM systems that compound growth over time 💥 How HighLevel supports scalable, location-independent businessesCatch the full episode to learn how Kristine is helping women build capability, confidence and commercial growth through smart systems and community.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Lawrence Loik, Founder of The Men’s Network, to talk about how to build and scale high-ticket masterminds and live events using automation and smart marketing.With decades of experience in internet marketing, platform speaking and community building, and as a former business partner of Tony Robbins, Lawrence has helped entrepreneurs and leaders grow through live masterminds, retreats and transformational events powered by simple HighLevel systems.We dive into: 💥 Why AI and automation support growth, but in-person connection drives it 💥 How to use HighLevel to automate high-ticket event funnels without losing the human element 💥 The “Seven F’s” framework and how it shapes stronger communities 💥 How HighLevel supports scalable, relationship-driven growthWatch the full episode to learn how Lawrence helps leaders scale live events and masterminds with smart systems and real human connections.

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Cameron Williams, Owner of KynLi Consulting LLC, to talk about how marketing agency owners should handle money as they grow.With 15 years of accounting experience and 8 years focused on marketing agencies, Cameron has helped hundreds of agencies save over $2M+ in taxes while building cleaner, more scalable financial systems.We dive into: 💥 Why agencies making $20K/month still feel broke 💥 The financial stages of growth (from $0–10K to $25K+ per month) 💥 The numbers that actually matter: churn, LTV, marketing spend and tax planning 💥 How HighLevel supports predictable revenue and smarter forecastingCatch the full episode to learn how Cameron helps agency owners build simple financial systems that reduce stress, increase profit and prepare their business for real scale.

Want to get started with HighLevel? Start your 30-day FREE trial here 👉 https://www.gohighlevel.com/spotlightspecialIn this Spotlight Session, we talk with Jarryd Holmes, founder of BOLDER Digital, the Tasmanian agency known for “defending the island” with powerful funnels, automation and AI.With a decade of experience in marketing and sales, Jarryd has helped service-based businesses scale fast using streamlined strategy, AI-powered funnels, automated webinars, chatbots, voice AI and end-to-end HighLevel systems.We dive into:💥 Why clarity + execution beats perfection every time💥 How one well-built HighLevel campaign brought in 26 clients in 2 months💥 Voice AI as a scalable lead-handling machine💥 How agencies can grow faster by choosing one strategy and going all-inCatch the full episode to learn how Jarryd is helping agencies scale with simple systems, smart automation and HighLevel.

Want to get started with HighLevel? Start your 30-day FREE trial here 👉 https://www.gohighlevel.com/spotlightspecialIn this Spotlight Session, we chat with Karina Correa, founder of Fortune House Media, a boutique agency helping blue-collar business owners modernize their operations, automate with confidence and scale with AI.We dive into:💥 How to automate the busywork without losing the human touch💥 Voice & Chat AI as your 24/7 front desk💥 Making automation simple, practical and built for growth💥 Why trades businesses are the next frontier for digital transformationCatch the full episode to learn how Karina is helping contractors turn hustle into high-tech success with HighLevel.

Want to get started with HighLevel? Start your 30-day FREE trial here 👉 https://www.gohighlevel.com/spotlightspecialIn this Spotlight Session, we chat with Austin Schneider: 7-figure agency founder, Telly Award winner and co-founder of a coaching company that scaled to 7 figures using HighLevel.We dive into:💥 How to get clients without cold DMs or referrals💥 The inbound system that works while you sleep💥 Why this approach is the future of client acquisition💥 How Austin scaled and exited Brandtegic, his 25-person agency and studio💥 …and more!Catch the full episode for Austin’s playbook on building a steady stream of clients with HighLevel.