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Published by Lisa Mason Ziegler
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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Dreaming of starting a flower farm, or wondering how to make yours more profitable? Growing beautiful flowers is just one piece of the puzzle! Lisa shares the essential foundations of a successful flower farming business, from finding customers and choosing what to grow to managing your time, avoiding costly investments, and producing flowers consistently. Learn how to build a business that supports the life you want, instead of taking it over. Mentions Free Live Masterclass: "Where to Sell Your Flowers" - choose from two dates! (Oct '26) Lisa's Online Course: Flower Farming School Online Video: Student Showcase featuring Daniel of Petal Pickers! Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Want more flowers with less work? Timing can make all the difference! Lisa shares four important lessons learned over nearly 30 years of flower farming, from when to start seeds and harvest blooms to installing support netting and preparing garden beds. Discover how doing these simple jobs at the right time can save you weeks of extra work and frustration! Mentions Free Live Masterclass: "Where to Sell Your Flowers" - choose from two dates! (Oct. '26) Lisa's Books: Growing A Beautiful Life , Cool Flowers ASCFG.org : Association of Specialty Cut Flower Growers Lisa's Online Course: Flower Farming School Online Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
What do florists really want from local flower growers? In this episode, floral designer Ellen Frost of Local Color Flowers and the FlowerMore community shares practical advice on selling to florists, pricing your stems, creating availability lists, choosing colors customers love, and designing with seasonal flowers. Mentions YouTube: Ellen Frost Flowers Instagram: @ellenfrostflowers Ellen's Online Community: FlowerMore Ellen's Online Courses: Preparing to Sell to Florists , Growing Your Business with Local Flower Sourcing Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Nearly 20 years after first trying the idea, we’ve brought The Gardener’s Workshop Seed Fundraiser program back with better tools, simpler fulfillment, and the same goal: helping groups raise money while helping more people succeed at growing flowers from seed. Lisa shares how the program began, why it was put on hold, and how it works today. Mentions *New* The Gardener's Workshop Seed Fundraiser Program Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
What happened to the flowers that once filled our spring gardens? Lisa shares the story of cool-season hardy annuals, why so many of these beautiful flowers were forgotten, and how learning when to plant them can bring an entirely new season of blooms back to your garden. Mentions Cool Flowers resources: Book , Online Course , Planning Tool Lisa's book, The Cut Flower Handbook Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
How did a flower farmer with limited land, no greenhouse, no tractor, and no cooler build a successful flower farming business and eventually The Gardener’s Workshop? Lisa shares her story, the challenges that shaped how she grows and teaches, and some of the lessons she learned through nearly three decades of flowers, business, and figuring things out as she goes. Mentions Free Resources: All About Soil Blocking Lisa's Book, Growing A Beautiful Life Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
More flowers aren’t always better! In this episode, Lisa shares why overplanting can lead to weeds, missed harvests, broken succession plans, and garden burnout — and how growing less can actually help you create a healthier, more productive, and much more enjoyable cutting garden. Mentions Merlin Bird ID Phone App (free!) Lisa's Book, Growing A Beautiful Life Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Cool-season flowers can be confusing because they don’t follow the same rules as warm-season flowers. In this episode, Lisa shares the story behind the new Cool-Season Cut-Flower Planner and explains how it can help you grow gorgeous spring blooms with more confidence. Mentions The Cool-Season Cut-Flower Planner Lisa's Book, Cool Flowers Lisa's Book, The Cut Flower Handbook BIG Calendar-Journal Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
This episode of Field & Garden is a replay of a recent Ask Me Anything event with guest host Ellen Frost, one of our online instructors and the owner/head designer of Local Color Flowers in Baltimore, Maryland. Ellen shares practical floral design advice for working with seasonal, locally grown flowers — including favorite foliage for September weddings, how to keep hydrangeas hydrated, reliable flowers for fall boutonnieres, ways flower farmers can practice designing with what they grow, and why fall can be a great time to connect with florists. Mentions More from Ellen: Website , Email , Instagram , FlowerMore Ellen's online courses: Preparing to Sell to Florists , Growing Your Business with Local Flower Sourcing Ellen's recommended books: Cultivated: The Elements of Floral Style by Christin Geall Color Me Floral: Stunning Monochromatic Arrangements by Kiana Underwood Life in Bloom by Graeme Corbett Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Fall flowers deserve more attention — especially if you want rich color, useful texture, long vase life, and blooms that customers are excited to buy in September and October. In this episode, Lisa shares 13 standout flowers and foliage for the fall cutting garden, plus simple planning tips to help you time them well for next season. Mentions The Flower Farmer Club , presented by The Gardener's Workshop Baker's Dozen Fall Flowers ( find them here ) Florist's Knife BIG Calendar-Journal Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa explains why reviews matter, when to ask for them, and how to make it easy for customers to help others discover your flowers. Social Media suggestion "We hope you’re loving your experience with The Gardener’s Workshop! If you have a moment, we’d be thrilled if you could share your thoughts with us in a review. Your feedback helps our community grow and lets us know what we’re doing right. Thanks for your support!" Newsletter suggestion "Your opinion matters to us! 🌿 At The Gardener’s Workshop, we strive to provide the best for our valued customers. If you’ve enjoyed our flowers, we’d love to hear your thoughts in a review. Click [here] to share your feedback and help others discover our blooms. Thank you for being a part of our journey!" In-person suggestion— have a QR code! We’re so glad you chose The Gardener’s Workshop for your flower needs! If you have a spare moment, we’d really appreciate it if you could leave us a review online. Your feedback is invaluable and helps us grow and improve. Thank you!" Mentions Preorder Lisa's Book, Growing A Beautiful Life Flower Farming School Online Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
A beautiful landscape does not have to feel like one endless chore. In this episode, Lisa shares practical flower-farmer habits — like planting in groups, planning before buying, choosing the right season, and feeding the soil — that can help create a more peaceful, low-maintenance garden. Mentions Preorder Lisa's New Book, Growing A Beautiful Life The BIG Calendar-Journal Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Cool Flowers can bring some of the earliest, strongest, and most rewarding blooms of the season — but only when their timing and needs are understood. In this episode, Lisa walks through five common pitfalls that can trip up gardeners and flower farmers, plus the simple shifts that can set you up for cool-season success. Mentions Silage Tarp Plug Suppliers: Farmer Bailey , Ball Hort/Colorlink Cool Flower Seeds from The Gardener's Workshop Lisa's Book, Cool Flowers Online Course: Cool Flowers from Seed to Harvest TGW Phone App/Live Shopping Show Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker! As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha! Meanwhile, I hear from my northern flower farming friends that they have become driven to find ways to get this plant family in the ground earlier and earlier each year to reap the benefits! Cool Flowers are for everyone. Myth busted, truth unveiled! Enjoy this week's episode for my best Cool Flower tips and recommendations for Southerners and Northerners. Mentions Online Course: Cool Flowers from Seed to Harvest Request the FREE webinar: 3 Foolproof Steps to Success with Cool Flowers Lisa's Book, Cool Flowers Request the Cool Flowers video book study Lisa's Book, The Cut Flower Handbook TGW Phone App/Live Shopping Show Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
It may be hot outside, but now is the time to start thinking about spring flowers. In this episode, Lisa shares why July planning is the key to earlier blooms, stronger plants, and a spring garden that’s already set up for success long before winter arrives. Mentions Register for a Free Live Webinar: When Do YOU Plant Cool Flowers? The Garden Club of Virginia's Historic Garden Week The BIG Calendar-Journal Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
What do you do when the garden bursts into bloom all at once — and then leaves you with buckets of flowers, wasted stems, or an empty-looking garden a few weeks later? In this episode, Lisa shares how simple succession planting can help spread out the work, extend the harvest, and keep flowers coming through the season. Mentions The Cut Flower Handbook: Hardcover , Spiral-Bound The BIG Calendar-Journal Plant-It-Pink Video Series (on YouTube) Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones. Mentions Book, The Flower Farmer by Lynn Byczynski Amy's Organic Garden on Instagram Rooster Pepper Seeds (for fall wreaths) The Flower Farmer Club , Presented by The Gardener's Workshop Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Trends, tools, and growing seasons may change—but the advice that builds successful flower farms remains remarkably steady. In this episode, Lisa shares the timeless lessons that help growers make wiser choices, protect their time and money, and build confidence season after season. Mentions Publication: Growing for Market Frank & Pamela Arnosky (Website) Lisa's Course: The Basics, Annual Crops, Marketing, and More Dave's Course: Bulbs, Perennials, Woodies, and More LIMITED-TIME Course Bundle Sale Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Which perennials truly earn their space on a cut flower farm? In this episode, Lisa and Dave Dowling reveal three standout crops that deliver lasting value through dependable harvests, manageable care, and strong sales potential. Originally aired as episode #348 on 6/24/25 Mentions Dave's Course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More Flower Farming School Online: Growing Cut Flower Crops in Hoop and Greenhouses Ball/Colorlink: plant broker Walter's Gardens: perennial wholesaler Association of Specialty Cut Flower Growers Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Flower farming advice is everywhere! But more information doesn’t always mean more clarity. In this episode, Lisa talks about the difference between collecting random tips and following a real roadmap, and why learning in the right order can save new growers time, money, and frustration. Mentions The BIG Calendar-Journal Lisa's Course: Flower Farming School Online Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Observed November 4, 2026.
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