Empowered Business

Becky Beach used to pay $750 a month for a pitching service and kept landing on shows with no real audience behind them. So she built her own system with Claude. This episode comes straight from a session at my AI Exposed event, where Becky walks through the whole pipeline live, the inbox scan, the web search for open speaker calls, the tracker, and the pitches it writes for her using a framework she calls REAL. Relevant, engaged, authentic, low lift ask. She even hits a moment mid-demo where she realizes she’d already been accepted to a summit she didn’t know about. If pitching has felt like too much work or you never know where to start, this is the episode that hands you the shortcut. In Today’s Episode We Discuss: Why borrowed audiences are the fastest growth lever The real reason most business owners never pitch The 4-phase pitching pipeline Claude runs for her How Claude mines her inbox for invitations she already missed Scanning the open web for speaking opportunities that actually fit Building one tracker so opportunities stop dying in browser tabs Waking up to pitches already drafted in Gmail The REAL framework behind a pitch that gets a yes What actually makes a host delete a pitch Turning one good pitching session into a system that runs every week Watching the system run live, including a surprise she didn’t expect Becky’s other favorite automation, the Winners Loop. Resources Mentioned: Visit The Becky Beach Show , Becky’s own podcast, or apply to be a guest there. Explore Becky Beach’s shop , where her Speaking Opportunity skill normally sells for $297 along with her other AI systems and trainings. Check out PodMatch , one of the podcast guest matching platforms Becky mentions alongside her own outreach system. Explore Windsor.ai , the data connector Becky uses to pull her Meta ad performance into her weekly Winners Loop report. Set up the Meta Ads AI connectors , the native Meta MCP that Monica points out can now replace third-party connectors like Windsor for pulling ad data directly into Claude. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

I have a bad habit I am not proud of. Claude writes me an email, it uses a word I can’t stand, and instead of telling it so, I go into the HTML and fix it myself. Every single time. Which means I am training it on nothing. Ruth Poundwhite does not do that. She has been writing professionally since 2008, and she has built an AI email workflow that actually gets smarter every time she uses it. In this conversation, recorded live at AI Exposed, she walks through how she trained Claude on her voice down to the ampersands and the kisses at the end of her name, the skill she built to catch AI-isms before an email ever goes out, and how she gets a real email written in 10 minutes. She also demos the free subject line skill she uses on literally every email she sends. If you have ever looked at an AI draft and thought “this is not me,” this one is for you. In Today’s Episode We Discuss: Ruth's resistance to AI and what actually shifted it Why the training is the whole game The Ruthisms list Asking AI why it got it wrong instead of just telling it what to fix Building a self-correcting email workflow Why we both write our emails in HTML now Projects versus skills, and what belongs in each Editing an AI draft by talking to it Example skills we use Why fewer, more human emails beat more emails Resources Mentioned: Some of the links below are affiliate links. If you buy through them, I may earn a commission at no extra cost to you. I only recommend tools I actually use in my own business. Learn more about Ruth at ruthpoundwhite.com . Download the Free Subject Line Lab AI Bot and Free De-Robot Your AI Writing Guide. Listen to Episode 99 with Ruth Poundwhite , our first conversation about AI and self-belief. Join the Aligned AI Lab , Ruth’s new membership for using AI in a way that fits your energy and values. Read Quietly Ambitious , Ruth’s book on building a business without being loud or pushy. Try Wispr Flow , the voice dictation software Ruth uses to speak her email drafts and give paragraph by paragraph feedback instead of typing. Manage your list with Kit , the email service provider we both use, including the connector that lets Claude write directly into your emails. Check out BlockBuilder , the embeddable block tool from our fellow Weird Hermit Steph that Ruth uses for the poll in her Sunday newsletter. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

I have a confession. Over 200 people filled out the welcome survey for the Empowered Business Lab AI, and I did not respond to a single one. Not one. If that stings a little, you are in good company. Almost every business owner I know collects intake forms, feedback surveys, and check in forms that quietly disappear into a folder nobody opens again. This episode was recorded live at my AI Exposed event in June 2026. My guest is Kate Kordsmeier of Success with Soul. Kate built something she calls an invisible funnel, a system where every single form her clients submit gets a personalized, thoughtful response drafted by AI and reviewed by a human before it ever reaches their inbox. Her clients have told her things like, this made me cry, and you have a customer for life. It has been running for two years, and Kate built it as a self described low capacity entrepreneur, managing chronic illness, two small kids, no big team, and no social media presence at all. Then halfway through our conversation, we did something completely unplanned. We rebuilt her entire workflow live in Claude Cowork, cut Zapier out of the process, and it took about ten minutes. In Today’s Episode We Discuss: What the invisible funnel actually is Every form Kate's business runs on Why check in forms became a selling point Do clients know it is AI? Building a skill from her entire course library Why Kate keeps a human in the loop What this means if you are not tech savvy Resources Mentioned: Grab Kate’s Invisible Funnel Prompt Pack , the prompts she uses to draft personalized replies to intake and check in forms, free for attendees of the AI Exposed Summit. Learn more about Success with Soul , Kate’s business helping coaches and creators build high profit, low maintenance businesses without social media. Join Kate’s Skool Community – VIP Soul Circle. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

Right before I recorded this, I spent the whole morning inside Claude working through my next big decision. And the entire time, I could not shake the feeling that it was just agreeing with me. That is the exact problem Sandra Booker solved, and she solved it in a way I have not stopped thinking about since. Sandra is a fractional COO for online service providers, and she built her own AI advisory board inside Claude. Six board members, each modeled after a real business mind, each with their own expertise, their own personality, and their own job to do when she is facing a big call. One of them exists to remind her that she actually has to sell things and make money. Another exists purely to challenge her so the AI stops telling her what she wants to hear. I recorded this session live at my AI Exposed summit, and we sat in on one of her real board meetings while she worked through whether to relaunch one of her programs. It is a little less polished than my usual episodes, but the content was too good to keep in that room. In Today’s Episode We Discuss: Why AI keeps telling you what you want to hear Meet Sandra’s board members How to decide who belongs on your board Why every advisor is its own Claude Skill Where the decisions actually go How she built the whole board in one conversation Getting the good side of a boardroom without the toxic part Why an AI board beats asking real people Whether this helps or hurts your critical thinking Resources Mentioned: Follow Sandra Booker on Instagram , where she shares more about her AI advisory board work under the handle Sidekick COO. Learn more about Scale Society , the group program Sandra and Monica walk through relaunching live during the board meeting. Explore more from Sandra at Sidekick COO , her home for fractional COO services and resources for online service providers. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

I have nine custom GPTs inside one program. They should work together. They don’t. So I built my students a map: use this one first, then take that output and drop it into this one, then move over here. It works, but it has never been seamless, and I have always known that. This episode is the first time someone showed me a real fix. I recorded it live at my AI That Sells event with Kelly Sinclair, co-founder of a brand new platform called wAIv by Gravia Studio. Kelly is solving two problems that hit every creator once they have built more than one AI tool. The tools do not talk to each other. And there is no clean way to sell one as its own product without handing someone your entire IP, instructions and all. She gives a full demo of her Bot Squad – this demo changed how I am thinking about some of my own AI setups. I think it will do the same for you. In Today’s Episode We Discuss: How Kelly became an accidental tech co-founder The delivery friction problem The IP elephant in the room Expert-backed AI as a product Bot squads explained Why one mega-bot backfires The AI tool launch playbook Building a bot squad in real time Non-deterministic AI and your brand voice LLM flexibility and privacy Where I’ve landed on selling my IP Resources Mentioned: Explore wAIv by Gravia Studio , Kelly’s new platform for building, protecting, and selling expert-backed AI tools in a bot squad format. Visit Kelly Sinclair’s site , her one-page hub for her latest AI resources, workshops, and contact info. Listen to Entrepreneur School in the AI Era , Kelly’s podcast on running a business in a world where AI is suddenly everywhere. Follow wAIv on YouTube for behind-the-scenes looks at the platform as it rolls out. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a bad impression of me. Bernadette Shepherd has a name for that feeling, and once she said it, I could not unhear it. She calls it AI aftertaste . In this session from our AI That Sells Summit, she walks through the exact system she built to get rid of it for good, the same one she now uses to run actual AI employees inside her business. In Today’s Episode We Discuss: What AI aftertaste actually is: Bernadette defines AI aftertaste, that unmistakable feeling when AI is trying to sound like you but missing the mark. She explains why it happens: AI is trained on general knowledge, not on your specific brand, so it defaults to generic phrasing unless you give it structure to work from. The Brand Brain framework: Bernadette walks through her Brand Brain , a system of documents that trains AI to write, think, and sound like you no matter which tool you use. I love that it treats AI like a new employee who needs real onboarding, not just a brain dump and a prompt. Brand voice and platform playbooks: Bernadette explains how she captures brand voice at a general level, then builds platform specific playbooks using real samples of your writing. The AI blacklist and negative prompting: Bernadette describes her AI blacklist, a list of phrases and patterns you never want AI to use, plus how to add your own custom restrictions. She explains why telling AI what not to do matters just as much as telling it what to do. Brand DNA, offers, and your ideal client: we discuss how the Brand Brain handles multiple offers and different transformations, as well as how the system captures brand DNA, offer details, and ideal client avatars (so AI stops guessing and starts writing with real specificity). Content hills and your spicy takes: We cover content hills, the strong opinions and mic drop moments that are uniquely yours. Learn why capturing these gives AI a much clearer sense of how you actually think about your industry. The story bank and phrase bank: Bernadette breaks down two of my favorite layers, the story bank that holds your wins, lessons, and transformations, and the phrase bank that captures the exact words and phrases you use so AI stops guessing your language and starts pulling it verbatim. System messages and avoiding content rot: We dig into what Bernadette calls context engineering, the system instructions that tell AI exactly which part of your Brand Brain to use and when. She explains why this keeps your conversations from breaking down as they get longer. Projects, skills, and where the Brand Brain lives: Bernadette and I compare notes on using projects versus skills inside Claude and ChatGPT, and how the right setup depends on your own workflow and how many brands or businesses you’re running. Building AI employees: Finally, Bernadette demonstrates how she uses her Brand Brain to run actual AI employees, including her content manager (Maya), who researches, drafts, and even spins up sub agents to handle multiple platforms at once. Resources Mentioned: Grab Brainer , Bernadette’s tool for building your Brand Brain, the 8 layers of brand context that train AI to write like you instead of everyone else. Learn more about Claude Cowork , the desktop tool I use to connect my Brand Brain files directly into my AI workflows. Join the Empowered AI Collective (my free community). Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to automate workflows we used to do manually. Some of us were spending hours every week on things that now just happen. A few of the examples we share in this conversation made the whole group stop and stare at each other. This is one of those episodes you are going to want to listen to with a notepad nearby. In Today’s Episode We Discuss: ​ What MCP connectors actually are Using the Kit MCP to uncover email list insights Building live dashboards with connected data Using Airtable as a single source of truth The Meta Ads MCP and live ad performance reporting Stacking MCPs to automate entire workflows Automated content creation and newsletter workflows Using Fathom with Claude to systematize meeting follow-up How MCP availability is influencing tool decisions Personal use cases beyond the business Resources Mentioned: Liz Stapleton: How to back up Thrivecart Learn Courses Destini Copp: Creator’s MBA Boardroom How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude) How to Use the Kit MCP to Build an Email Analytics Dashboard Monica Froese: Empowered AI Collective 7 Ways the Kit MCP Is Making My Email Marketing Smarter Ruth Poundwhite: Free Quietly Ambitious Community The Aligned AI Lab Steph Blake: The Blake Collective Steal My Claude Workflows FREE AI goodies from the Weird Hermits mastermind members Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful. Today I'm walking you through seven specific things I did inside my own Kit account using the Kit MCP, what I found, and what I built because of it. In Today’s Episode We Discuss: What an MCP actually is and why it changes everything Cleaning up over 1,200 tags Analyzing broadcast performance to find patterns I couldn't see before Building a daily campaign idea system from live data Building an account audit dashboard and a daily campaign idea system from live data Understanding unsubscribes as a financial picture Replacing Zapier automations with Claude Cowork workflows Generating campaign ideas directly from subscriber and performance data Resources Mentioned: Start your free 14-day trial with Kit and have access to the MCP from day one. Available on all paid Kit plans. Learn more about Claude Cowork , the desktop tool I use to run multi-step automated workflows without Zapier. Explore Airtable , the tool I use to build my product library and connect it to my daily email campaign system. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 Kit Email Marketing Service Provider The email platform serious creators build on Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely transformed how she approaches email marketing. In this presentation from our recent AI That Sells event, Destini breaks down her Mini Magazine Method and Teach and Pitch framework, and then shows you exactly how she’s automated her entire newsletter writing process using Claude. She literally wakes up on Sunday morning to a fully written, branded HTML newsletter ready to review and send. If you’ve been spending hours every week writing emails or you’ve been inconsistent because it takes too much time, this system is going to blow your mind. In Today’s Episode We Discuss: Why most newsletters don’t convert into revenue The mini magazine method The teach and pitch framework Planning with your promotional calendar first Automating newsletters with Claude Skills Connecting Claude to external tools and using Cowork Using performance data to improve results Getting started and next steps Resources Mentioned: Dr. Destini Copp’s Resources: Destini’s Website Free Newsletter Profit Audit Newsletter Profit Club (membership) HobbyScool Newsletters to Study: Morning Brew The Skimm The Hustle All Healthy Everyday AI Tools & Platforms: Claude AI Gamma App – For creating AI-generated slide presentations Kit – Email service provider Squarespace – Website platform Substack – Newsletter and social media platform The AI Newsletter Workshop & The Claude Migration Workshop are included in the Empowered Business Society® membership. Alternatively, you can purchase each of these workshops individually within the Empowered AI Collective. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 Newsletter Profit Club Turn your newsletter into a revenue-generating asset with systems, support & AI tools Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients faster and free up our time for what matters most. AI doesn’t just make things faster—it makes them better. If you want more inspiration (and actionable free resources), check the full episode, and join our free Empowered AI Collective community. The future of business workflows is here! Resources Mentioned: Join the Empowered AI Collective on Skool and grab the All Action Pass for AI That Sells by Monday April 20th (currently $29, goes up to $49 when event kicks off). Roundtable Speaker Free Resources Kate Kordsmeier: Claude Prompts for your Social-Free Business Dr. Destini Copp: Creator Business Scorecard Liz Stapleton: 1 0-Minute Time Waster Audit Jody Bore: Visibility Audit/Scorecard Steph Blake: Steal My Ckaude Workflows Ruth Poundwhite: The Free AI Sales Kit Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience. The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels. In Today’s Episode We Discuss: Why I ditched traditional flash sales The creation of the Empowered Edge newsletter How email replies boost deliverability The four inbox experiments that changed everything Experiment 1 – Giving away my Magic App Mapper GPT Experiment 2 – Encouraging replies and user engagement Experiment 3 – Turning engagement into $8,500 in 24 hours Experiment 4 – The Taylor Swift-inspired Easter egg hunt The five biggest lessons from these experiment Turning replies into revenue Resources Mentioned: Learn more about the Quick Win Workshop: Inbox Experiments. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

Black Friday doesn’t have to be a race to the bottom. In this roundtable episode of The Empowered Business Podcast® , I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season. We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away. In Today’s Episode We Discuss: Planning Black Friday promotions strategically Using Black Friday to prime for bigger launches Creating urgency that feels good Selling without discounts Tripwires, bumps, and upsells that convert What to do if you don’t have a ready-to-sell offer Using AI for idea generation and automation Email strategies that stand out Mindset and experimentation Collaborating and supporting each other. Resources Mentioned: Learn more about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!). Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team. Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a bigger team or more hours in the day to scale, this conversation is going to challenge everything you thought you knew about growing a sustainable business. In Today’s Episode We Discuss: The power of multiple income streams Managing four businesses with minimal team support The kids printables breakthrough Email marketing strategy across four lists The PLR business model and AI’s impact Building the Becky Beach AI shop Traffic generation strategies The power of networking and bundles AI-powered productivity systems Resources Mentioned: Connect with Becky on: Instagram , X , YouTub e , and Facebook . Grab Becky’s free workbook and the UX-Enhanced Funnel Assistant GPT to improve your conversions. Check out The Becky Beach Show Podcast and the Business Beach Club . Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners— the Weird Hermits . We call this session Traffic School , and it’s all about how to drive more eyeballs to your digital products, shops, and offers— without relying on social media . Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales. If you’ve ever felt burned out by chasing algorithms, this conversation will feel like a breath of fresh air and a reminder that there are smarter, more sustainable ways to grow your business. In Today’s Episode We Discuss: Always-open offers and evergreen funnels Email marketing frequency and mindset Lead generation never ends Blogging and SEO in the age of AI Summits, bundles, and collaborations Running ads strategically Ethics of discounts and pricing Baby steps for beginners Resources Mentioned: Learn more about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!). Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone. In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast , to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses, our voices, and even our daughters. This conversation is packed with practical insights, cultural commentary, and a call to action for women to stop shrinking back from technology. The reality is that it can give us our time, energy, and sanity back. In Today’s Episode We Discuss: Resistance to AI and the shift toward curiosity Why women are falling behind in AI adoption and why it matters The guilt and judgment women feel around using AI Training your AI assistant to sound like you The human-first approach to working with AI Why critical thinking and creativity are more important than ever The parallel between AI and the early internet Introducing the Her AI Era Summit Resources Mentioned: Learn more about Kinsey via her website – Authentic AI® and connect with her on Instagram. Get your free ticket to the Her AI Era Summit. Check out Kelsey’s signature programs: AI Reels Club and AI Brand Blueprint . Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow. I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification . Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way. If you’ve ever wondered how to scale beyond high-ticket programs or stop leaving money on the table, this conversation will show you exactly what’s possible. In Today’s Episode We Discuss: Natalie’s transition from corporate to entrepreneurship Building the Director of Operations certification The untapped potential of hidden content Creating and launching the Ops Shop Turning the shop into an ascension ladder The $20,000 launch strategy What’s next for the Ops Shop Resources Mentioned: Learn more about Natalie via her website and connect with her on Instagram, Facebook , and Linkedin . Join the free Ops Insiders Facebook Group for directors of operations and project managers. Check out Natalie’s shop – The Shop for Ops. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email! In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable. In Today’s Episode We Discuss: Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career. The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional. Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics. How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out. Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots. Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy. Resources Mentioned: Learn more about Cheryl via her website and connect with her on Instagram . IG Threads , Facebook , and Linkedin . Grab Cheryl’s free Time to Conversion Calculator to figure out how long does it takes your email subscribers to buy. Check out the Deliverability Unboxed workshop series (stay on top of constant email deliverability changes). Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise. In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show , to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity. In Today’s Episode We Discuss: The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing. How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales. Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content. The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech. Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business. AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation. Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equation. Resources Mentioned: Learn more about Ruth via her website and connect with Ruth on Instagram. Grab Ruth’s free custom GPT to help you identify where AI can support you. Check out the Aligned with AI Summit . Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses. You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business. In Today’s Episode We Discuss: Starting a membership with a small audience Low-ticket vs high-ticket membership models My unique “come and go as you please” membership philosophy The human element in the age of AI Get it done weeks and live workshop models Recurring revenue beyond memberships Payment plan strategies and alternatives Evergreen vs open/closed cart models Managing memberships during life challenges Creative recurring revenue ideas Resources Mentioned: Get to know the fabulous women in my peer mastermind group: Destini Copp Sage Grayson Kate Kordsmeier Faith Mariah Liz Stapleton Ruth Poundwhite Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market. In Today’s Episode We Discuss: How Andee’s candle business started during the pandemic The realities of rapid business growth Making the leap from corporate to entrepreneurship Understanding business structures and taxes Wholesale vs. direct-to-consumer sales Marketing strategies for physical products Standing out in a saturated market Countercultural sales strategies Resources Mentioned: Connect with Andee on Linkedin , Instagram and Pinterest – visit her website at andeehart.com. Learn more about the She Sells Differently podcast. Check out Andee’s list of sales tools for entrepreneurs. Explore Hart Design Company’s beautiful decor on Instagram . As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌 © 2021-2026 Froese Media LLC | All Rights Reserved Find us on Skool , LinkedIn, Facebook , Instagram , or Pinterest . Visit the Empowered Shop®