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Published by Michelle Grasek, MS, L.Ac.
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
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Today I’m talking with Britt Cunningham, founder of Brit Social Media, about whether TikTok actually is worth your time as a local, brick-and-mortar business. Britt works with service-based businesses, including acupuncturists and other wellness entrepreneurs, to manage their social media strategy and content. The last time she was on the podcast, we talked mostly about Instagram, but she mentioned that TikTok has some unique advantages when it comes to reaching a local audience. That caught my attention, and since then, I’ve actually started experimenting with TikTok for my own acupuncture practice. In this episode, we talk about: Why TikTok may be better than Instagram in terms of getting your content in front of people who actually live near your practice How to repurpose the Reels you’re already creating for Instagram, instead of making new content What to post, how often to post, and what kinds of content are working well for acupuncturists and wellness practices right now How to start showing up on video when you’re uncomfortable on camera, including an easy way to begin with B-roll We also talk about why you probably don’t need to spend nearly as much time writing TikTok captions as you do Instagram captions, which I personally consider excellent news. Hope you enjoy this episode with Britt! SHOW NOTES: Britt's Website: Britt Social Media Instagram @brittsocialmedia TikTok @brittsocialmedia YouTube @brittsocialmedia Michelle's Marketing Breakthrough Audit 🩵 Today's episode is brought to you by Jane, an EMR for health and wellness professionals, and the software I use at my practice. 🩵 One of my favorite things about Jane is their genuinely excellent customer support. If you have a question, you can call, email, or live chat with a real person, even on Saturdays, at no extra cost. And I can tell you from experience, their support team is incredibly kind, patient, and actually happy to help. If you’re ready to learn more and get a free demo, head to jane.app/explore , and use my code ACUSCHOOL1MO for a one-month grace period on your new account. 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review. Michelle's Free Ten-Minute Marketing Guide for Wellness Professionals: Exactly how I'd market my practice if I only had ten minute a week - Download Here Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Today I’m talking with Sarah Cook, a copywriter and former naturopathic doctor who helps health and wellness practitioners create marketing that sounds like them, without burning themselves out in the process. And we’re diving into a conversation that is on everyone’s minds in the past few weeks, including: The recent panic over AI watermarks , including what’s happening with Claude, what these watermarks actually mean, and whether to change the way you’re using AI in your marketing. How to decide where your own line is with AI , based on your values, your audience, and what feels aligned with your integrity, instead of simply following what everyone else says you should or shouldn’t do. Why Sarah doesn’t recommend completely automating your content creation , and how too much automation can strip away the specificity and personality that make your marketing effective. A practical example of using AI to make marketing dramatically easier while still keeping the ideas, stories, expertise, and perspective genuinely yours. This is a really thoughtful, practical conversation about finding the place where AI supports your marketing without replacing you in it. Show Notes: Sarah's Free Download Sarah's website: wellnesswriter.com Instagram: @sarahcook.wellnesswriter Michelle's Marketing Breakthrough Audit 💚 Today’s episode is sponsored by Faire Wholesale. Last year, I interviewed some acupuncturists who told me they were making enough money from retail to pay their clinic rent, and I immediately thought, WOW, I want to try that. So I started experimenting with retail in my own acupuncture practice using Faire, and last year we brought in just over $4,000 in retail sales . My goal is still to see if we can eventually pay our clinic rent with retail alone. We’re not selling expensive products. We don’t have a sales pitch. People buy while they’re waiting for their appointment, or at checkout. Some of our bestsellers are $5 notebooks, magnetic bookmarks, stickers, earrings, and cute hair claws. Faire makes it really easy to experiment because many brands have low first-order minimums, plus free returns for 60 days on your first order with each brand. I’ve also written blog posts sharing the exact products that are selling in my clinic right now , so I’ll link those in the show notes along with my Faire link. And if you’re new to Faire, use code AMS10 for 10% off your first order over $400. You absolutely don’t have to spend $400 to get started. Most people start under $100. But that code is there is you need it. Check out Faire Wholesale here. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Today I’m talking with Larissa Banting, an accredited publicist who helps entrepreneurs use publicity to build credibility, authority, and visibility online. One of the biggest concepts we talk about today is how PR is becoming increasingly important as people use AI for search. Because AI doesn’t just decide that someone is an expert. It has to get that information from somewhere. It’s looking for signals across the internet that tell it who you are, what you’re an expert in, and whether other credible sources recognize you as an authority. That means media exposure can do something really important beyond simply putting your practice in front of a new audience. It can create the third-party credibility signals that help AI understand that you are an expert in your niche, so it can rank you higher and recommend you more often. In this episode, Larissa shares: What these AI credibility signals actually look like How PR, podcast interviews, media features, press releases, and YouTube can help establish your expertise online. A surprisingly accessible strategy involving press releases What actually counts as newsworthy for an acupuncture practice Where you can distribute a press release, what it costs, and how often Larissa recommends doing it. How to start getting publicity even if you don’t think you’re “expert enough” yet What journalists and podcast hosts are actually looking for Why you don’t need to have written a book, decades of experience, or a huge practice before you start pitching yourself. I hope you really take Larissa’s advice and run with it to make your practice easier to find as AI changes the way people search online. Mentioned in This Episode/Show Notes: Larissa's Free AI Audit: Findable or Forgettable Website: www.larissabanting.com Instagram: @larissa_banting Michelle's Marketing Breakthrough Audit 💙 Today's episode is sponsored by Jane, an EMR for health and wellness professionals , and the software that I use at my practice. Ready to get started? Use code ACUSCHOOL1MO for 1 free month with Jane. Book a free demo here. Register here for Jane's What’s New This Summer Webinar (free). 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Welcome back! Today I'm joined again by Amy Abelar from Acupuncture Practice Systems for part two of her previous episode. If you want to build stronger referral relationships with other healthcare providers this episode is for you. Amy has spent 18 years growing a thriving multi-provider practice, and she shares practical strategies for creating referral partnerships that are genuine, mutually beneficial, and lead to long-term growth. And I think you’ll appreciate that she approaches these relationships from a place of service. In this episode, we discuss: • Why you must track where every new patient is coming from • How to build referral relationships with OBGYNs, chiropractors, fertility clinics, and other healthcare providers • The biggest mistake practitioners make when networking, and what to do instead • Creative ways to get past the front desk and start meaningful conversations with busy medical offices There are so many practical gems packed into this conversation with Amy. I hope it's helpful! Mentioned in This Episode (Show Notes): Acupuncture Practice Systems YouTube: @AcupuncturePracticeSystems Instagram: @AcupuncturePracticeSystems Acu-Hub.com: Virtual Reception and Virtual Assistant Services for Acupuncturists Marketing Breakthrough Audit with Michelle 💛 Today's Episode is Sponsored by AcuHub: AcuHub provides remote reception and virtual assistant services specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it. With AcuHub, you can rely on a dedicated US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. Acu-Hub can also help with eligibility checks, billing, email and other assigned tasks that improve practice efficiency. They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on your practice size. Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. And of course, if you have questions about AcuHub, you’re always welcome to email me about my experience at michelle@michellegrasek.com . 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Today I'm joined by Dr. Amy Abelar, founder of Acupuncture Practice Systems and the owner of a thriving multidisciplinary clinic with 24 employees. Amy has built an incredible practice over the past 18 years, and in this conversation she shares the journey from starting as a massage therapist to growing a large acupuncture business with systems, team members, and strong leadership. In this first part of our conversation, we talk about: What it really looked like to grow her practice, including while she was in acupuncture school (!) How creating systems became the key to scaling When she knew it was time to hire additional providers What marketing worked well for her in growing her practice An overlooked marketing strategy that can dramatically increase patient retention and referrals If you've ever wondered how larger practices are built or how to help your current patients get more value from the care you already provide, I think you're going to get a lot out of this conversation. This is part one of a two-part interview with Dr. Amy Abelar, so be sure to come back next week for the second half. Mentioned in this Episode (Show Notes): Acupuncture Practice Systems YouTube: @AcupuncturePracticeSystems Instagram: @AcupuncturePracticeSystems Marketing Breakthrough Audit with Michelle 💙 Today's episode is sponsored by Jane, an EMR for health and wellness professionals , and the software that I use at my practice. Ready to get started? Use code ACUSCHOOL1MO for 1 free month with Jane. Book a free demo here. Register here for Jane's What’s New This Summer Webinar (free). 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve. Today we talk about: Why your Google Business Profile may be the fastest place to get results for your efforts How to balance short-term strategies like Google Ads with long-term investments in SEO. The role AI is playing in local search, and why answering your patients' questions has never been more important. Simple DIY marketing tasks you can do each week that can make a real difference, even if you don't have a huge budget. If you've been wondering where to focus your marketing efforts right now, this conversation is packed with practical advice. Hope you enjoy this episode with Bryan! Show Notes: Website: BonsaiMarketingCompany.com Get your free marketing audit with Bryan YouTube: @BonsaiMarketingCompany Instagram: @BonsaiMarketingCompany Marketing Breakthrough Audit with Michelle 💙 Today's episode is sponsored by Jane , a clinic management software that’s here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients. Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we’re digging into what’s actually working in clinic marketing right now. In this episode we talk about: How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithms Why blogs still matter and how to choose topics your patients are already searching for The connection between branding, trust, and attracting the right patients How to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing content Why networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital world Hope you enjoy today's episode with Kali. 💚 This episode is sponsored by Faire Wholesale . Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums . Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online . Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Use my code AMS10 to save an extra 10% on your first order if you order more than $400. Mentioned in This Episode: Website: JuneMango.com Instagram: @junemangostudio Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you. In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth. Emily does an excellent job of breaking down financial concepts in a way that's practical and easy to understand, even if accounting feels completely outside your comfort zone. In this episode, you'll learn: The difference between a profit and loss statement and a balance sheet, and why both matter Why revenue and profit don't always translate into cash in the bank Common cash leaks that may be quietly draining money from your practice How to calculate the true profitability of a service after accounting for overhead When an S-corp election may make sense for acupuncturists Why tax planning should happen throughout the year instead of only at tax time How to use your financial reports to make better business decisions Whether you're a solo practitioner or managing a growing team, this conversation will help you better understand your numbers and make more confident decisions about the future of your practice. Mentioned in This Episode: Website: ThorneAdvisors.com Instagram: @thorneadvisors Free Download: 5 Cash Leaks and 5 Missed Tax Deductions that Are Draining Your Business 💙 This episode is sponsored by Jane , a clinic management software that’s here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice? In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how niche messaging helps both humans and AI understand your expertise, and what you can do right now to strengthen your local online presence without trying to “hack” the algorithm. We also discuss how AI evaluates trust, expertise, reviews, credentials, and consistency across your website and social platforms, plus why clear messaging matters more than ever. In this episode: Why SEO is still the foundation for showing up in AI search results How blog posts and conditions pages work together strategically What AI tools are actually looking for when recommending local practitioners Find It Quickly 02:57 - Meet Samantha Mabe 05:06 - SEO Still Matters 10:34 - Blogging for AI Queries 13:18 - Niche Messaging Wins 17:13 - Conditions Pages vs Blogs 21:06 - Trust Signals and Links 24:57 - Local Listings Consistency 27:47 - Test Your AI Presence 33:25 - Social Proof and Video Connect with Samantha Mabe Website: lemonandthesea.com Instagram: instagram.com/lemonandthesea 💚 This episode is sponsored by Faire Wholesale . 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums . Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online . Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week? In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model. Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world. If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply. In this episode: How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing How to identify your ideal patients and meet them where they already spend time Find It Quickly 03:24 - Meet Michelle 08:42 - Beyond the treatment room 10:17 - Hybrid clinic origin story 11:16 - Digital products and courses 14:09 - What to teach and sell 16:52 - Pricing and value 23:32 - Events that sell out 26:34 - Turning foot traffic into leads 27:28 - Clinic Event Curiosity 29:32 - Discount Cards Strategy 31:45 - Guerrilla Marketing Stories 33:15 - New Location Visibility 35:41 - Find Your Patient Circles 38:50 - Stepping Back Clinically 41:48 - Marketing Origin Story 45:15 - Promoting Associates 48:44 - Redefining Success Mentioned in this episode: 61: Community Acupuncture School with Michelle Hamilton 84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton 108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton Snack Size Marketing Club: michellegrasek.com/snacksize Connect with Dr. Michelle Hamilton Website: drmichellehamilton.com Instagram: instagram.com/dr_michellehamilton 💙 This episode is sponsored by Jane , a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >> Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing. In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online. Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work. In this Episode: Why most acupuncture content doesn’t convert—and what to do instead Simple, repeatable content formats that save time and work better How “invisible engagement” leads to real bookings (even without likes or comments) Find It Quickly 02:46 - Meet Molly 04:59 - What Still Works on Instagram 07:40 - Why Education Posts Fail 10:42 - Reels Formula and B Roll 15:07 - Invisible Engagement Explained 16:03 - Authority Hooks That Convert 19:47 - Proof and Implementation Wins 21:15 - Getting Patients on Camera 25:15 - Easy B-Roll Alternatives 25:51 - Model Calls and Pro Photos 26:44 - DIY B-Roll Planning 27:29 - Ask the Right Patients 29:28 - Retention Over Acquisition 31:03 - Train the Algorithm 33:37 - Reposts and Email Scripts 34:56 - Fill Gaps With Availability 37:21 - Direct Offers Work Fast 40:27 - Status Bubble Hack 43:58 - Anchor Back to Your Why Mentioned in this episode: Holistic Marketing Simplified Podcast : mollycahill.com/podcast Holistic Marketing Hub: $200 off with discount code “AMS” : tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ Instagram: instagram.com/mollyacahill Website: mollycahill.com 💚 This episode is sponsored by Faire Wholesale . 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums . Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online . Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication. Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.” In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is. In this Episode: Why patients stay stuck in curiosity (and what actually moves them forward) How to simplify your messaging so it builds trust instead of confusion How email funnels can answer patient questions and lead naturally to bookings Find It Quickly 02:45 - Meet Nicole Bergstrom 03:30 - How She Became A Ghostwriter 05:18 - Why Acupuncture Patients Hesitate 09:02 - Writing To Overcome Skepticism 11:28 - Investment Not A Cost 14:49 - Simple Language Builds Trust 16:57 - Email Funnels And Newsletters 19:46 - Seven Day Funnel Strategy 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance. In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert. I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life. In this Episode: Why your marketing might feel “stuck” even if you’re doing everything right How balancing digital and in-person visibility creates momentum Simple, introvert-friendly ways to build trust and referrals in your community Find It Quickly 02:32 - Digital Versus In Person 04:50 - Ecosystem Balance Boost 06:07 - Introvert Visibility Wins 08:17 - Networking That Compounds 13:17 - Beyond Mixer Events 14:23 - Community Groups And Clubs 15:34 - Talks That Convert 18:26 - One Meeting Builds Trust 20:19 - Three Month Action Plan 💚 This episode is sponsored by Faire Wholesale . 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums . Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online . Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Most acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity. In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help clinics across the country turn social media visibility into real leads and booked appointments, and she shares exactly what’s working right now on platforms like Instagram and TikTok. We talk about the biggest mistakes practitioners make when creating content, why general “wellness” posts rarely work, and how speaking directly to a specific problem can dramatically increase engagement and patient inquiries. If you’ve ever felt like you’re posting constantly but not actually reaching new people, this conversation will give you a completely different way to think about your social media strategy. If you want social media to actually bring patients into your clinic, this episode is packed with practical insight. In this episode: Why vague wellness content rarely attracts new patients How specificity helps your posts reach the right audience What kinds of content actually stop the scroll on Instagram and TikTok Find It Quickly 2:59 - Meet Britt Cunningham 4:22 - VA vs Social Media Pro 7:10 - Why Branding Comes First 9:11 - Acupuncturist Instagram Tips 13:16 - Specific Symptoms and Niching 17:21 - Too General vs. Specific Content 18:27 - Sponsor Break and Return 19:13 - Face or No Face 19:59 - Show the Experience 21:19 - Trust for Acupuncture 22:59 - Needles on Camera 24:40 - Know Your Audience 25:03 - Engagement That Works 28:25 - Community Manager Mindset 31:01 - Success and TikTok Connect with Britt Work with Britt: brittsocialmedia.my.canva.site/workwithus Instagram: instagram.com/brittsocialmedia Youtube: youtube.com/@brittanicunningham 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out? In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford. I break down exactly how I got started, what sold surprisingly well, how I kept everything aligned with our clinic brand and values, and why I chose to use Faire Wholesale to make the process low-risk and easy. In this episode: Why retail can increase your revenue without increasing your schedule How to choose products your patients will actually buy The specific strategies we use to sell without ever feeling “salesy” Find It Quickly 00:35 - The Hidden Revenue Stream: Why Retail Works for Acupuncture Clinics 02:54 - How Faire Wholesale Got Me Started (Low-Risk Retail Experiment) 04:49 - 6 Reasons to Add Retail (Better Follow-Through, Brand Fit & More) 08:33 - Breaking Down the $4,043 Retail Year + What Actually Sold 11:02 - Why I Chose Faire: Filters, Boutique Brands, Low Minimums & Net 60 13:55 - What to Stock: My Product Criteria & Price Points 15:00 - Sell Without Feeling Salesy: Placement, Signage, Checkout & Seasonality 💚 This episode is sponsored by Faire Wholesale . 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums . Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online . Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Are you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone. I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently. Listen in as we explore the hiring opportunities you have, which is right for you, and how to approach your marketing plan! In this episode: The difference between a VA, a marketing assistant, and a strategist. How collaboration-based marketing is a powerful secret weapon for brick-and-mortar businesses. Why authenticity and connection are your marketing superpowers. Find It Quickly 00:34 - Meet Deanna Martin 01:04 - Understanding Marketing Roles: VA, Assistant, and Strategist 01:43 - Sponsor Message: Fair Wholesale 02:33 - Deanna's Journey: From Teaching to Marketing Strategy 06:42 - The Importance of Authentic Marketing 11:42 - Clarifying Marketing Roles and Responsibilities 17:21 - Overcoming Hesitations with Virtual Assistance 19:09 - Sponsor Message: Fair Wholesale 19:45 - Core Marketing Foundations for Established Businesses 20:40 - The Importance of Branding and SOPs 20:51 - Identifying Your Dream Client 22:08 - Utilizing Project Management Tools 24:03 - Collaborating with Local Businesses 25:25 - Networking and Word of Mouth Strategies 28:13 - Balancing Digital and In-Person Marketing 29:04 - Networking Tips for Introverts 30:10 - The Value of Business Friendships 33:15 - Overcoming Marketing Rejections 34:46 - Defining Success and Work-Life Balance 36:02 - Where to Find and Connect with Deanna Connect with Deanna Website: patronavirtualsolutions.com Instagram: instagram.com/patrona_vs Task & Time Freebie: patronavirtualsolutions.myflodesk.com/tasktimeauditfreebie 💚 This episode is sponsored by Faire Wholesale . 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums . Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online . Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves. We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome. If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community. In this episode: Vicky's TRUST method for working with that inner voice with curiosity and compassion Small experiments help retrain your brain toward confidence You can’t out‑strategy self‑doubt—you must work with it Find It Quickly: 00:35 - The Power of Self-Trust in Business 00:56 - Meet Vicky Shilling 01:26 - Understanding Self-Doubt and Imposter Syndrome 01:39 - Strategies to Overcome Self-Doubt 02:35 - Sponsor Message: Jane Practice Management Software 04:23 - Interview with Vicky Shilling Begins 04:38 - Vicky's Journey and Expertise 08:12 - The Importance of Mindset in Business 10:31 - Vicky's Trust Method Explained 15:04 - Overcoming Fear and Finding Evidence 17:47 - Real-Life Examples and Client Success Stories 19:46 - Facing Fears and Taking Action 22:23 - Overcoming the Fear of Criticism 23:28 - Handling Disappointment in Business 25:00 - Dealing with Online Trolls 28:24 -Embracing Your Unique Perspective 33:20 - The Never-Ending Journey of Self-Development Connect with Vicky: Website: vickyshilling.com Book: vickyshilling.com/book Self-Trust Lab Assistant: subscribepage.io/lab-assistant Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business and trying to balance passion with profit. In this episode, Kelly Marshall joins us to share how she helps conscious entrepreneurs get clarity and confidence with their finances. Kelly brings a refreshing, holistic perspective to bookkeeping. With a background that blends corporate financial expertise and energy work, she meets her clients with empathy, strategy, and a belief that good people can change the world when they feel empowered about money. In this Episode: How Sacred Money Archetypes reveal your financial habits and empower your decisions. The biggest mistakes small business owners make with bookkeeping (and how to fix them). Why compassionate, judgment-free support from your financial team is essential for success. Find It Quickly: 00:36 - Meet Kelly Marshall: Financial Wellness Coach 01:12 - Understanding Conscious Entrepreneurship 01:46 - Jane: Your Practice Management Solution 03:26 - Kelly Marshall's Financial Services 12:01 - Exploring Money Mindset and Archetypes 22:12 - Introducing the New Team Member 22:29 - Balancing Risk and Growth 22:54 - Supporting Your Business Partner 23:21 - Sponsor Break: Jane App 23:56 - Understanding Archetypes for Success 24:52 - The Importance of Bookkeeping 25:52 - Three-Step Bookkeeping Methodology 28:01 - Building Client Relationships 30:52 - Common Bookkeeping Mistakes 39:30 - Personal Definitions of Success 40:46 - Where to Find More Information Mentioned in this Episode: Kendall SummerHawk: kendallsummerhawk.com Denise Duffield-Thomas: denisedt.com Connect with Kelly: Website: terracarefinancial.com Instagram: instagram.com/kelly.marshall.8 Facebook: facebook.com/groups/2026160704129573 Quiz: https://terracarefinancial.com/sma 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem. We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out. What You’ll Learn: How to turn one blog into a full month of marketing content. How to write in a way that attracts patients in a way that makes sense to them and you. How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility. Timestamps: 2:49 - Meet Jana Osofsky 6:31 - Jana’s business beginnings & entering her repurposing era 11:24 - SEO, marketing, and your blog 18:17 - How to write for your audience 20:01 - Acupuncturist example: moving through buyer awareness 25:47 - Do you really need to niche down? 32:07 - Why topic selection goes first before creating content 34:54 - How to use AI for your marketing content 42:22 - Jana’s definition of success Mentioned in this episode: Eugene Schwartz's Book: breakthroughadvertisingbook.com Connect with Jana: Website: janaomedia.com Free Blog Training: janaomedia.com/free-blog-training Michelle’s Retreat: michellegrasek.com/planning-retreat 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you. I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door. We dig into why marketing for a local service business is actually easier in many ways than marketing an online business. We also unpack what’s actually going on with Instagram engagement in 2025, and what you should be doing instead of just chasing likes. What you'll learn: You don’t need thousands of followers to make Instagram work. True engagement is less about likes and more about reach + relational action. Real collaborations with local businesses, patient ambassadors, and micro‑influencers create visibility and trust in your immediate community. Find it quickly: 00:34 - Instagram Marketing with Molly Cahill 01:05 - Understanding Instagram Engagement 04:07 - Engagement Strategies for Local Businesses 08:27 - Outbound Engagement Techniques 12:32 - Collaborating with Local Businesses 18:36 - Real-Life Success Stories 21:49 - Digital Marketing Insights 23:16 - Building Community Connections 25:08 - Leveraging Micro-Influencers 26:30 - Engaging with Local Influencers 28:41 - Patient Ambassadors and Facebook Groups Mentioned in this episode: Holistic Marketing Hub: $200 off with discount code “AMS” : tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ Molly’s Free Instagram Engagement Checklist : tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf Molly’s previous episode on the podcast: Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists Follow Molly Cahill on Instagram: instagram.com/mollyacahill Molly Cahill Website: mollycahill.com Holistic Marketing Simplified Podcast : mollycahill.com/podcast 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app . Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.
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