The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Recent episodes

1. How to Plan the Rest of Your Year Without Burning Out with Katherine Mackenzie-Smith [Ep 260] from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

   Jul 30, 2026

   We just passed the halfway point of the year, which means one of two things: you're right on track, or you're staring down a list of January goals you haven't looked at since. This week I'm joined by Katherine Mackenzie-Smith - business coach and strategist for introverts and highly sensitive entrepreneurs, and creator of the Cozy Business framework - to talk about giving yourself permission to build a business that actually fits your energy, and how to plan the rest of the year without burning out trying to catch up. What You'll Learn in This Episode: Why copying someone else's business system rarely works long-term, and what to do instead How to actually review the first half of your year before you plan the second Katherine's 90-day "expedition" approach to planning, and why it beats a 12-month plan Checking in with your energy daily so your to-do list stays realistic Why "you don't have to do all of the things - but you still have to do something" might be the most useful permission you give yourself this year Links & Resources: 🔗 Katherine's website: https://katherinemackenziesmith.com 🔗 Podcast: Cozy Business with Katherine (podcast) Guest Spotlight: Katherine Mackenzie-Smith Katherine Mackenzie-Smith is an award-winning business coach and strategist for introverts and highly sensitive souls, and the host of the Cozy Business with Katherine podcast. Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

2. Why Audience Growth Should Be Your #1 Business Priority Right Now [Ep 259]

   Jul 23, 2026

   Most business problems aren't actually offer problems. They're traffic problems. In this episode, I'm unpacking why audience growth has become my biggest focus, how growing your email list makes every other part of your business easier, and why getting more of the right people into your world should be your number one priority for the rest of the year. If you've been wondering whether you need a new offer, a better launch, or another strategy... this episode might just change the way you think about growth. What You'll Learn in This Episode: Why most businesses have a traffic problem - not an offer problem. The mindset shift that completely changed how I'm approaching business growth. How consistent audience growth makes launching, selling, and collaborations easier. Why diversifying your traffic sources matters more than ever. The simple maths behind adding 50 new subscribers a day—and what that could mean for your business. Why your email list is still the most valuable business asset you can own. Mentioned in this episode: 50 A Day – Learn the simple system I'm using to consistently grow my email list by up to 50 new subscribers every day (without relying on going viral). 👉 https://kyliekelly.thrivecart.com/50-a-day/ Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

3. The Story Behind 50 a Day: Why This Isn't Really About Getting 50 Subscribers a Day [Ep 258]

   Jul 16, 2026

   👉 50 a Day Mini Course: https://kyliekelly.thrivecart.com/50-a-day 👈 In this episode, I'm taking you behind the scenes of my brand-new mini course, 50 a Day . While it teaches you how to consistently grow your email list, the real lesson is much bigger than that. If you're ready to stop building your business on rented land and start creating sustainable growth you actually own, this episode is for you. What You'll Learn in This Episode: The difference between borrowed audiences and an audience you actually own. Why consistency compounds - and how adding just a handful of subscribers each day can completely transform your business. The simple framework behind 50 a Day that combines borrowed audience strategies, evergreen visibility, and irresistible lead magnets. Why simple systems always outperform complicated strategies you never stick with. Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

4. I Turned On Meta Ads Before I'd Even Built My Product [Ep 257]

   Jul 10, 2026

   Note [added after recording]: Since recording this episode, my Meta Ads account was unexpectedly disabled while under review. The results and numbers shared in this episode were accurate at the time of recording. If anything, the experience reinforced one of the biggest lessons you'll hear in this episode: don't rely on a single traffic source. Diversifying how people discover your business isn't just smart marketing - it's good business. Over the past couple of weeks, I've been running a little experiment that honestly made me question everything - in the best possible way. I launched Meta ads to complete strangers before I'd even finished creating my brand-new digital product. Yep… slightly unhinged, but surprisingly effective. But this episode isn't really about Meta ads. It's about what happened when I put my work in front of people who didn't already know, like and trust me - and why it reminded me that most business owners don't have an offer problem. They have a traffic problem. What You'll Learn in This Episode: Why selling to cold traffic triggered a whole new level of imposter syndrome. The surprising numbers from my first Meta ads experiment. Why traffic is often the missing piece behind slow sales. How I'm building a business around systems instead of constant launching. Why diversifying your traffic sources is one of the smartest moves you can make. Mentioned in this episode: 50 a Day mini course: https://kyliekelly.thrivecart.com/50-a-day/ Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

5. Why I Moved From Kit to Flodesk - & Why This Isn't Really About Email Software [Ep 256]

   Jul 2, 2026

   I recently made a business decision that surprised a lot of people… I moved my entire email list from Kit to Flodesk. But this isn't a "Kit vs Flodesk" episode. It's a conversation about something much bigger: how your business evolves, how your priorities shift, and why the tools that got you here aren't always the tools that will get you there. In this episode, I'm sharing why I made the move, what changed in my business, and the questions every business owner should be asking as they grow. What You'll Learn in This Episode: Why I moved from Kit to Flodesk after four years How changing business models changes your software decisions The hidden cost of complexity in your business Why loyalty to tools isn't a strategy The question every business owner should ask regularly: "Does this still fit?" Mentioned: Check out Kit here: CLICK HERE Check out Flodesk here: CLICK HERE * these are both my affiliate links btw. Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

6. Turn Your Best Sales Emails Into Evergreen Assets with Dama Jue [Ep 255]

   Jun 26, 2026

   What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone. In this episode, I'm joined by marketing strategist Dama Jue , who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later. We also dive into her genius 4x4 Footer strategy, why she refuses to batch her emails, and how simple automations can create more revenue without creating more work. If you're looking for smarter ways to get more from the emails you're already writing, you're going to love this conversation. What You'll Learn in This Episode: Why your launch emails shouldn't disappear after cart close How to create an evergreen sequence from old sales emails The genius behind the 4x4 Footer strategy Why writing emails live can create stronger connection and conversions How conditional content creates a more personalised experience Simple ways to create more sales from emails you've already written Guest Spotlight: Dama Jue Dama Jue is an email marketing strategist, systems nerd, and creator of Lazy Funnels. She helps digital product creators sell more with simple automations, strategic systems, and low-lift funnels that keep working long after launch day. 🎧 Join Dama's email list: https://damajue.com/kylie Links & Resources: 🔗 Opt into Dama's email list here : https://damajue.com/kylie 🔗 Four By For Footer Training (affiliate link) 🔗 Free Airtable training Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

7. The Most Dangerous Business Advice I've Heard This Year [Ep 254] from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

   Jun 19, 2026

   A mentor I respect recently said something during a live training that genuinely stopped me in my tracks: "If I was starting from scratch in 2026, I wouldn't even bother building an email list." And honestly? I nearly fell off my chair. In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others. What You'll Learn in This Episode: Why business advice without context can lead you in the wrong direction The real role email plays in a modern online business Why Skool communities and email lists work better together How AI is changing marketing [and what it can't replace] Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

8. Your Email Platform Can Now Talk to AI (And Most People Are Missing the Real Opportunity) [Ep 253]

   Jun 11, 2026

   AI can now connect directly to email platforms like Kit and Flodesk. And while everyone seems to be asking whether AI can write their emails, I think they're missing the much bigger opportunity. In this episode, I'm sharing why I believe the future of AI in business isn't content creation - it's interpretation. We're talking about what happens when AI can analyse your data, spot patterns, surface insights in seconds, and help you understand your audience better than ever before. But we're also diving into the trust and consent conversation that comes with these new tools - and why business owners need to think carefully about how they use AI as this technology continues to evolve. Because while AI is changing how we create content, I think the businesses that thrive over the next decade will be the ones that understand their audience best. What You'll Learn in This Episode: What it means for AI tools like Claude to connect directly to your email platform Why I think most business owners are focusing on the wrong part of the AI conversation How AI helped me uncover surprising insights from my own email marketing The shift from information to interpretation - and why it matters The trust and consent questions every business owner should be asking Why relationships, community, and connection are becoming more valuable in an AI-powered world Key Takeaway The future doesn't belong to the people creating the most content. It belongs to the people who understand their audience the best. Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

9. The Only Lead Magnet I'd Create in 2026 [ Ep 252]

   Jun 5, 2026

   ✨ Learn more about the Interactive Offer Intensive: https://kyliekelly.com/ai-offer-intensive ---------- Most lead magnets aren't being consumed - they're being collected. Downloaded. Saved. Added to a folder called "I'll look at this later." And then never opened again. In this episode, I'm sharing why I think we're entering a new era of audience growth - one where information alone is no longer enough. What You'll Learn in This Episode: Why traditional lead magnets are becoming harder to stand out with The shift from information to personalisation How I turned an old PDF into Subject Line Studio The difference between passive content and interactive experiences Why quizzes, assessments, calculators, planners, and AI-powered tools are gaining traction How to create a lead magnet people actually use instead of simply download Key Takeaway The value isn't the PDF. The value is the expertise inside the PDF. The PDF is just the container. ✨ Learn more about the Interactive Offer Intensive: https://kyliekelly.com/ai-offer-intensive Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

10. Why Your Launch Isn’t Working Anymore [And What’s Working in 2026 Instead] with Brenna McGowan [Ep 251]

    May 29, 2026

    Today I'm joined by launch strategist and copywriter Brenna McGowan to talk about a question that's been floating around the online business world lately: Is launching still working in 2026? Fresh off one of her biggest launches ever, Brenna shares what she's seeing work right now, why cookie-cutter launches are falling flat, and how pre-launch strategy can completely transform your results. If you've ever felt like launching is harder than it used to be, this conversation will give you practical strategies and a whole lot of hope. What You'll Learn in This Episode: Why launching isn't dead - but lazy launching is The importance of pre-launch content and buyer consideration How trust impacts conversions in today's market Creative launch strategies including private podcasts, auctions, affiliates, and ROI calculators What to do if your last launch didn't go to plan How to use data instead of emotions when evaluating launch results Guest Spotlight: Brenna McGowan Brenna McGowan is a launch strategist and copywriter who helps online business owners create intentional pre-launch strategies that build trust, increase conversions, and make launches feel significantly less stressful. 🔗 Brenna's Launch Report: https://brennamcgowan.co/launch-report/ 🔗 Reducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156] Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

11. 250 Episodes Later: What I’ve Learned About Building a Business That Lasts [Ep 250]

    May 22, 2026

    250 episodes. Honestly… that feels a little wild 😭 When I recorded episode one, I had no idea this podcast would become such a huge part of my business - or teach me so much about what it actually takes to build something that lasts. In this milestone episode, I’m reflecting on the biggest lessons I’ve learned after 250 episodes, multiple business pivots, burnout seasons, visibility experiments, and building a six-figure business through relationship-led email marketing. This is a more personal episode. Less “how to” and more “here’s what I know to be true now.” If you’re building a business and wondering whether consistency, email, relationships, or playing the long game actually matters… this one’s for you. What You’ll Learn in This Episode: Why consistency is boring… until it becomes your biggest advantage The biggest lesson I’ve learned about relying on social media for business growth How relationships have created more opportunities than reach ever has Why overworking is not the same as building What building 250 podcast episodes taught me about trust and visibility Why building things you actually own matters more than ever Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

12. If Email Marketing Feels Harder Than It Should, Listen to This [Ep 249]

    May 15, 2026

    👉 Join Email Marketing Skool for $9 p/m today 👈 Email marketing should not feel this hard 😅 If you know you should be building your email list… but you’re still inconsistent, overthinking every email, relying way too much on social media, or staring at a blank screen wondering what to send… this episode is for you. Today, I’m giving you a behind-the-scenes look at Email Marketing Skool and the AI Email Marketing Treasure Chest - a growing library of practical, interactive tools designed to help you actually do your email marketing instead of just thinking about it. I’m also sharing why I believe so strongly in owned audience growth, how my business generated over $120K through relationship-led email marketing last year , and why now is the best time to jump in at founder pricing. What You’ll Learn in This Episode: Why email marketing feels harder than it needs to How I’ve built a six-figure revenue stream through email What’s inside the AI Email Marketing Treasure Chest Why implementation > information How Email Marketing Skool helps you grow without relying on social media Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

13. Choose Your Hard: The Business Lesson I Keep Learning [Ep 248]

    May 8, 2026

    In this episode, I’m sharing a very honest story about an absolute parenting disaster [nighttime scooter ride included 😅] and the business lesson it smacked me in the face with: The hard doesn’t disappear. It just changes shape. If business feels heavier than expected right now, this one’s for you. What You’ll Learn in This Episode: Why entrepreneurship never fully becomes “easy” and why that’s not a bad thing. The difference between avoiding hard and choosing the hard that aligns with your life Why successful business owners aren’t more confident - they’ve just built more resilience How to think about sustainable business growth differently Why hard seasons don’t mean you’re failing... Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

14. Why Your Email List Feels Quiet Again (Even After Doing Everything Right) [Ep 247]

    Apr 30, 2026

    Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

15. They Paid You Once… Now What? The 3 R’s That Turn Clients Into Repeat Sales with Colie James [Ep 246] from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

    Apr 24, 2026

    In this episode, I’m joined by Colie James to talk about the real missed opportunity in most businesses - what happens after someone pays you. We’re breaking down the 3 R’s that turn one client into multiple sales: Rave Reviews, Referrals & Re-bookings - and how to build them into your client experience in a way that feels natural. What You’ll Learn: The biggest mistake people make with testimonials (and how to fix it) How to collect better client feedback without awkward asks Simple ways to turn happy clients into referrals (without relying on DMs) How to make rebooking feel like a natural next step, not a sales pitch Why your offboarding process might be your most underused sales tool Guest Spotlight: Colie James Colie James helps creative service providers build high-touch, automated client experiences using Dubsado and HoneyBook. As the host of the Business-First Creatives podcast, she teaches how intentional communication and smart systems save time, increase conversions, and elevate the entire client journey. 🔗 Colie's Email Like You Mean It sprint - click here 🔗 Free Opt In: Client Email Guide 🔗 Colie's Case Study Example Page 🔗 Colie's Podcast: You Can Build Authority & Visibility Without Shaking It on Social Media with Kylie Kelly [Ep 272] ---------------------------------------------------------------------- Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

16. Why I’m Loving 4-Week Containers Right Now (And What Happened Inside My Latest Sprint) [Ep 245] from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

    Apr 17, 2026

    In this episode, I’m taking you behind the scenes of my latest 4-week Email Incubator - what actually happened, what surprised me, and why shorter, more focused containers are feeling more aligned than ever right now. If you’ve been feeling stuck, overwhelmed, or like things are taking longer than they should… this episode will give you a completely different way to think about momentum. What You’ll Learn in This Episode: Why shorter containers can create faster momentum (without pressure) What actually happened inside my 4-week email sprint The difference between learning environments and implementation environments Why most programs unintentionally slow people down Why I’m rethinking longer programs and moving toward focused sprints Keep an eye out for the next round of the Email Incubator (coming in May 👀) Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

17. The 3 Hidden Gaps Stopping Your Email List Growth [Ep 244]

    Apr 9, 2026

    If your email list isn’t growing - even though you’re showing up, posting, and doing all the things - sometimes it’s not a consistency problem… and it’s probably not the algorithm either. In this episode, I break down the three visibility gaps that quietly stall your list growth and how to fix them without creating more content or burning out. Because growing your list isn’t about doing more… it’s about creating a clear pathway for people to find you, follow you, and join you. What You’ll Learn in This Episode: Why being visible doesn’t automatically mean you’re discoverable The biggest mistake that causes people to leave without subscribing How to create a clear next step your audience actually follows What makes an email opt-in irresistible (without creating more freebies) The 3 visibility gaps that stop your list from growing Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

18. The Only 4 Emails You Need to Stay Consistent With Your Email Marketing [Ep 243]

    Apr 2, 2026

    One of the fastest ways to lose momentum in your business? Only emailing your list when you have something to sell. In this episode, I’m breaking down what to send instead - so you can stay consistent, build trust, and make selling feel a whole lot easier when the time comes. What You’ll Learn in This Episode: Why disappearing between launches weakens trust The 4 types of emails to send when you’re not selling How to stay consistent (even without an offer) Why connection - not constant selling - drives conversions Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

19. The Self-Trust Gap: Why High-Achieving Women Still Feel Stuck with Katie Pulsifer [Ep 242]

    Mar 26, 2026

    Today I’m joined by Katie Pulsifer , a coach for high-achieving women who have built incredible lives, but still feel guilt, exhaustion, and a quiet pull for more . In this episode, we dive into the hidden struggle so many ambitious women face: outsourcing their self-trust. From understanding how your brain keeps you “safe” to learning how to make aligned decisions in your business, this conversation will challenge the way you think about growth. What You’ll Learn in This Episode: Why high-achieving women often feel guilt and burnout How your brain is wired to keep you stuck (and how to override it) The difference between hiring from a skill gap vs. an insufficiency gap How to rebuild self-trust and make aligned business decisions Why nervous system safety matters just as much as strategy Guest Spotlight: Katie Pulsifer Katie Pulsifer is a coach for high-achieving women who feel guilty for wanting more - even when their life looks successful on paper. She helps her clients reconnect with their intuition, build self-trust, and create aligned visions for their life and business. Katie's Website: https://www.katiepulsifercoaching.com Katie's Free Resource: The Self-Trust Reset Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

20. Hackers Got Into My Gmail Account… Here’s What I Did [Ep 241]

    Mar 20, 2026

    A couple of days ago, my gmail account got hacked… and for a moment, it was that exact stomach-drop feeling no online business owner wants. In this episode, I’m walking you through what happened, what I learned, and what I want every business owner to know about protecting their email, their reputation, and their audience - especially now that scams are getting smarter, cleaner, and much more convincing. What You’ll Learn in This Episode: What happened when my email was compromised Why 2FA is important, but not the whole story What I checked immediately inside my Gmail account Why every business owner needs a response plan before something goes wrong How AI is changing the scam landscape You’ll also hear the perspective shift that helped me move from panic into action - and why I believe being prepared matters so much more than trying to be perfect. Ready to grow your business without social media or burnout? 🎉 Join Email Marketing Skool here: https://www.skool.com/email-marketing-skool/about p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!