EstiHQ: The Beauty Business Growth Podcast

Has your Beaver gone Viral? It can and it should.. this is why.Post simple things that get attentionKeep it on 1 Topic (not your encyclopedia of services)Keep it BriefKeep it engaging by asking a question.Stop hiding your Beaver..Set it free..Let it shine..Are your posts getting attention and engagement? More importantly, are your posts getting you booked?If not, try this or something differentPS: What should be the next Mascot? Kitty? Blackhead Bob? Acne Agatha? What else?

Solo estheticians—this one is for you. If you want more clients, more retail sales, and more money without making your business more complicated, watch this. Subscribe to EstiHQ for simple esthetician business tips that work. #EstheticianBusiness #SoloEsthetician #BeautyBusinessTips

**WATCH THIS INTERVIEW = MAKE MONEY $$$**If Shon can Win in the Beauty Biz... SO CAN YOUI have been following Shon for a few years now and I see her doing A LOT of things right in the Beauty Industry... watch this DEEP DIVE interview it only takes 1 idea to double your business...

Are your clients receiving amazing treatments—but leaving without buying the skincare products you recommend?In this video, Wik Verma from EstiHQ explains why clients may not be purchasing your retail products and what estheticians can do to improve their skincare retail sales without feeling pushy, awkward, or overly salesy.Retail sales can help your clients maintain their results at home while creating additional, consistent revenue for your esthetician business. The problem is that many estheticians know skincare—but were never taught how to confidently communicate value, recommend the right products, or turn a product recommendation into a purchase.In this esthetician business training, you’ll learn:• Why clients hesitate to purchase retail skincare products• Common retail sales mistakes estheticians make• How to make confident, personalized product recommendations• How to explain the value of professional skincare products• How to sell skincare without sounding pushy• How retail sales can increase your esthetician business revenue• How to create a better client experience and improve home-care complianceWhether you’re a solo esthetician, skincare specialist, acne specialist, facialist, wax specialist, or spa owner, these esthetician business tips will help you become more confident with retail sales, client communication, and growing your beauty business.Subscribe to the EstiHQ YouTube channel for more esthetician marketing strategies, sales training, client-retention tips, lead-generation ideas, business coaching, and practical advice to help you get more clients and grow a profitable esthetics business.Learn more by joining our FREE Facebook Group: https://www.facebook.com/groups/beautybizlaunch💬 What is your biggest struggle with selling retail products? Share it in the comments!👍 If this video helped you, please like, subscribe, and share it with another esthetician.#EstheticianBusiness #RetailSales #EstheticianMarketing

I just interviewed Marija DeVita of Tala Wellness in Summerville, South Carolina — and within about 5 minutes of talking to her, I understood why she has clients who have stayed with her for 13+ YEARS and 110+ Google reviews. Marija is hilarious. Quick-witted. Charismatic. And most importantly… She is MEMORABLE. And that’s one of the biggest lessons from this interview.We talked about: How her recent Open House brought in 29 people — including 10 new prospects — and 2 of those new people purchased bundles Why she purposely sits at community tables in coffee shops and starts conversations How she uses humor and shock value to make sure people remember her How she partners with local artists and displays/sells their artwork inside her business Why her goodie bags contain her BEST stuff , not the cheap leftovers The hilarious way she personalizes gift cards so both the buyer AND recipient remember the experience Why she creates little events and “Girl Time” opportunities instead of waiting for clients to magically appear The HUGE difference between a transactional client and a relationship client Why she once dressed like an ELF and took photos with her clients Why some of her clients literally have pictures of Maria framed alongside their family photos And why estheticians should STOP SLEEPING ON FACEBOOK. If you think FaceBook is only for Grandmas, well: Grandma has daughters. Grandma has grandkids. And Grandma talks. But one of my favorite things about Marija?She understands that YOU are part of your marketing. Her grandmother was an herbalist and beekeeper in Croatia who delivered 483 babies with her own two hands. That’s a story you remember.Marija doesn’t try to sound like every other esthetician.She lets people know Marija. And that’s why this interview is worth watching.If you’re wondering why some estheticians have clients who constantly cancel while others have clients who will literally drive SIX HOURS to see them , watch this one.There is a BIG difference between getting someone to book an appointment……and building a relationship where they wouldn’t dream of going anywhere else. Marija understands that difference. Watch my interview with Marija DeVita of Tala Wellness below. And when you’re done, ask yourself: “What am I doing that makes ME memorable?”

Grace Sibilia didn’t build her business through luck or shortcuts. She hit the pavement, attended community events, networked, continued her education, stayed authentic—and worked her ass off. In this EstiHQ interview, Grace shares her humble beginnings and the real work it took to reach six figures. Her advice: ✅ Never take anything for granted ✅ Keep learning ✅ Show up in your community ✅ Network consistently ✅ Be sincere and authentic ✅ Don’t be afraid of hard work One quote from Grace says it all: “If you do what you love and it comes from the heart, the money will follow.” If you’re an esthetician building your business—or feeling discouraged by where you are right now—watch this interview. Grace’s story proves that where you start doesn’t determine where you can finish. 🎥 Watch now and tell me your biggest takeaway in the comments.

An eye-opening interview with Esthetician Rachel Lee Lozina on how she went from zero clients, to a 7-figure earner. She gives you the inside scoop on the industry and teaches you her tips and tricks that took her from starting out to where she is today.What makes a 7-figure earner? In this video you'll hear from Rachel, a licensed esthetician who is on a mission for commission and to pursue her dream as an entrepreneur. She shares how she turned her passion for skincare into a thriving business that isn't slowing down anytime soon. She also shares mistakes that cost her dearly when she first started. Most importantly, she offers some actionable tips and hacks you can implement into your current routine TODAY!!! Check it out!What are 3 things that stuck out for you?What action items are you going to take from watching this?What one person can do, YOU CAN DO! Yes?Are you a 6 or 7 figure esthetician? if so, I would love to interview you as well. Your knowledge and experience can help and inspire many others... DM me and we'll put it on the calendar — with Rachel Lee Lozina .

We just dropped an exclusive interview with Yasmeen Ali, an esthetician who made waves with a savvy influencer marketing campaign! In this video, Yasmeen spills the tea on how she collaborated with local influencers, offering free beauty services in exchange for honest reviews and content. From reaching out to influencers to the nitty-gritty of what worked and what didn’t, Yasmeen shares her journey, the lessons she learned, and the fantastic results she achieved—including several new leads, 50 fresh followers, and more! Don't miss out on this valuable insight! Click the video below to watch and learn how you can boost your beauty business using influencer marketing. Let's take our businesses to the next level together!

Angela Branch is taking her beauty business to the next level by hosting events and spa parties – and it's paying off BIG time! In this interview, she reveals: How she got started with events and spa parties The strategies that bring in new clients and increase revenue Her top tips for planning unforgettable experiences If you’ve been thinking about adding events to your services, this is a MUST-WATCH! Catch the full interview now! What type of event or spa party would you love to host in your business? Let’s brainstorm in the comments!

Ever wondered how some estheticians hit next-level success? Meet Maleah , the powerhouse behind Naked Skin Waxing! Specializing in Brazilians, she’s already built a $250K business and is aiming for $400K+ this year. In my latest interview with Maleah, she opens up about: The strategies that took her from "just getting by" to thriving How niching down to one service skyrocketed her growth The mindset shifts that helped her level up Whether you’re just starting or looking to scale, Maleah’s insights are GOLD. Don’t miss out on the strategies that could change your business!Who's ready to take their biz to the next level? What did you learn and how will you implement!

Want to WIN $10K by just talking about your Beauty Business?What about $23,500? Not doing services.Not selling products.Just TALKING about your beauty business.Well you can, because Angela DID!!!This video tells you HOW 👇 (and the $10K Check proves it works).Angel Branch (an esthetician just like you) entered a few local pitch contests where she talked about her business with an opportunity to win some serious cheddar!! These opportunities are ALL around you if you know where to look. Could you use an extra $10K? What would you do with an extra $10K?Pay off some bills? Pay off your car?Or Maybe, buy a new car? HmmmmYou MISS every shot you DON'T take.. she was scared, but did it anyways and she came out of it BIGGER and BADDER than ever!How did she do it?How can YOU do it?All and more answered here.Reach out to her for any questions Angela L. Branch and her new page Chem2SkinAngela, thanks for your time, for being humble, and thanks for being generous with your time.

NOBODY wants to hear this but your feelings are liars and they will rarely if ever cooperate with your dreams. So F your feelings and just do the work that is required to reach your dreams whether you feel like it or not.In this video, I talk about how you should burn your feelings if they are blocking your success in esthetics.Your feelings are not to be trusted. They will lead you astray. They will make you give up. They will convince you that you can't do it. If your goal is to be a successful esthetician and a business owner, and I hope it is, then denying your feelings is a reality of life. Your feelings are liars. What do your feelings tell you to do INSTEAD of doing the work you SHOULD be doing to get closer to your dreams? 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

I was looking for happiness, so of course I was miserable. I looked for happiness in TV, booze, sex, and more. These things made me feel good for the moment but this led to an unhappy life that I wanted to get rid of. Then I figured out something important: experiencing pleasure doesn't lead to happiness. And it never has. That sugar rush in your brain will go away and you'll be right back where you were before feeling that high. This was a major turning point in my life. Now I focus on NOT happiness, but this instead... What about you, would this shift in perspective help your beauty business (and life in general)? 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

Marketing. It's something that most entrepreneurs and small business owners hate doing because is boring, not creative, and not their strong suits. But what if we could love doing the things we've been putting off to the side? And what if we could get super consistent and efficient at the marketing activities we should be doing? In this video, I share how I went from hating marketing, to loving it. And how estheticians can do it too and get some extra clients along the way! How do you stay focused on your marketing? What pulls you off track? 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

How many times have you felt stressed in your life and couldn't figure out why? Have you ever thought to yourself, "if I could just make up my mind, life would be so much easier" ? Many estheticians and other professionals get stressed out about business. They don't know what to do, where to go next, how to grow their practice or how to compete with other business. This stress can effect your life and your family. In this video, I explain another strategy I use in my life and career that helps me solve this issue that may work for you as well. What are some of the decisions you are not making? Pick a side and go for it. Like a good friend of mine would say, "Either take a poop or get off the pot." For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with? My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale... I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people that wanted the most of my time, were not my ideal client. They just had a lot of spare time on their hands... But my time is $$$ Who is your ideal client? My ideal client is someone in pain or with a problem I can help them fix. They are not there for the 60 minutes, but there to fix a problem (which can take 15mins or 90mins)... So when it comes to business and skincare treatment. My goals are: 1. Not to offer "relaxing facials"... sure people may come for them, but I am not targeting them and they will be paying TOP dollar 2. The Profit is in the Pain. I am looking for people with a problem to solve: Acne, Rosacea, Bumpy Skin, etc 3. The more people I can see, the more people I can help, the more money I can make... its a Triple Win... So can you create a skincare maintenance treatment that takes less time so you can book more people? What would it look like? What could you do or add so you can attract clients that value their time? For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

As a esthetician, is your income where you want it to be? Are there ways that you want to grow but don't know how? This video will give you the tools you need to be successful. Step 1: What is your Point of View and Beliefs Step 2: Be passionate about it.. sales is just a fancy word for transferring your passionate beliefs to clients. Step 3: Get client to question their OWN beliefs and actions Step 4: Show how you are the solution Step 5: Spread the word, play the game, extend your Beliefs & WIN! Where to start: What is ONE thing you see a lot of clients doing wrong that can talk about? Start here.... 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

Why are estheticians struggling to get the results they want from their social media? In this video, I talk about why this is the case and what you can do about it. Whenever I write a blog post and share it on social media, I ALWAYS include images. It's a no-brainer. But a lot of estheticians think that just because they have an Instagram account, it will automatically generate sales for them. A lot of estheticians complain that their marketing is not working. They post beautiful pictures of their skin or lasers or pictures of their products and services, but they get zero engagement. Why? Because they aren't telling stories! They simply aren't giving people the information they want and need to know- what are the results people are noticing? How do these results increase self esteem? How does this increase confidence? Add more about the results, the feelings, and (the secret weapon) what OTHERS are noticing about them... Do this consistently and long enough and you will increase your Social Media engagement sooo much that people will wonder if you hired a professional (only you will know the secret was this one tip I talked about today).. Have you used this formula or are you guilty of just talking about products/services/openings/promotions? 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

This is one of my favorite videos of all time. But don't listen to me ... I want you to watch it for yourself and decide if you can honestly say that you do the boring, daily things that lead to success... and why you deserve to make money from your business ... and WHY you deserve to have fun in your business. Are you doing the daily BORING things that success requires? If so, GREAT! Do more and become more. If NOT, why not? Make a list and keep on it!! Yes? For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university

A lot of estheticians are not asking enough questions to build a lasting relationship... they're asking them to straight bang (how rude). Listen up! This is gonna make you a lot more money in your practice. It really really will. So, here's why. Are you guilty of trying to Bang instead of Build? What are some of your favorite ways to BUILD New/Existing Relationships in your Business? 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz Launch https://www.facebook.com/groups/beautybizlaunch esthetics, esthetician, aesthetician, schools for esthetician, esthetician school, esthetician school near me, esthetician kit, esthetician license, how to be an esthetician, becoming an esthetician, how much money do estheticians make, pros and cons esthetician, Esthetician salary, Esthetician jobs, Esthetician jobs near me, Esthetician career, wik verma, wikki verma, esthetics school, marketing, social media, beauty biz launch, beauty, esthetician business university