The Yoast SEO podcast

What are we discussing in this episode?: Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year? The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be? View the topics and sources here .

In this episode, we’ll dive into: 👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google? 👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results? 👉🏼 The November Core Update is here; how will the impact be on websites? ... and more! Topics and sources You can find the topics & sources here .

It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉 We’ll dive into: 👀 AI Overview’s impact on search results 🔥 Yelp vs Google 🔎 The rise of SearchGPT ... and more! Topics and sources You can find the topics & sources here .

Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀 Topics and sources You can find the topics & sources here .

Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before! Topics & sources You can find the topics & sources here .

Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics & sources here .

Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! Topics & sources You can find the topics & sources here .

Topics & sources SEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman chats with Lex Friedman SGE being tested in search interface WordPress news WordPress 6.5: The features you want to know about Yoast news Yoast SEO 22.3: Introducing AI for category and tag pages Bluehost announces WP Cloud hosting

Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expand partnership AI news OpenAI introduces Sora Bard is now Gemini, 1.5 released OpenAI developing AI web search? Search volume at risk by AI? Gemma: laptop-friendly open model AI WordPress news WordPress 6.5 Beta 1 ready for testing Yoast news Yoast SEO 22.1: AI update and better language support

Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Websites Google Perspectives dominated By Twitter, YouTube & Reddit Large SEO Reddit Community Taken Over By New Moderators Google Drops Thousands Of Search Quality Raters In Latests Cuts Google Search are getting worse (report) Google to change European search results to show comparison sites AI news 94% of Google SGE links are different from organic search results, study finds New York Times Lawsuit Against OpenAI Bing Gained Less Than 1% Market Share Since Adding Bing Chat SGE not happening after all? 3 new generative AI features for Chrome

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking 21:46 - Increase CTR by using personas in SEO 27:35 - An example of the iPullrank personas 31:15 - Mike’s rapper career, and more of his future plans Resources of this podcast episode: Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021 iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie iPullrank - https://ipullrank.com/ Botify - https://www.botify.com/ Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/ Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to save energy 21:51 - Where is Ryte going in the next few years? 23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs 35:46 - Is website speed a big ranking factor? 38:09 - Discover the patterns in Core Web Vital updates

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about MobileMoxie’s (new) tools 16:07 - The benefits of MoblieMoxies ‘page-oscope’ 19:18 - How coders help Google by adding markup 22:52 - The importance of Core web vitals 25:56 - New idea: a JSON-LD version for a URL 29:30 - Why everyone, including big brands, should use WordPress 30:57 - The future of voice search 34:45 - New idea: Markup the first paragraph of news articles as speakable

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads 26:29 - Why SEO is getting more important than paid ads 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data 31:58 - Is it profitable to start a new e-commerce space nowadays? 36:24 - The closeness and helpfulness of the SEO community 39:24 - The one thing that people should do to improve their E-A-T

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite agency 17:04 - Budgeting for your SEO and content strategy 19:13 - What to expect when starting to work with an SEO agency? 21:35 - At what point does a business not need an agency anymore? 24:19 How often do agencies and customers communicate? 26:27 How to keep your agency up to date on the latest news and research in SEO? 34:02 - In what way do easy-to-use CMSs change agency work? 40:44 - The most important KPIs for an agency to report on

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO 7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO 26:14 - Using video in your marketing 28:39 - What led up to Marieke becoming the CEO of Yoast? 31:40 - What a conversion rate and Marieke's PhD conclusion have in common 38:42 - How Marieke sees the core values of Yoast

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:55 - Building and scaling a business 7:24 - How Kristopher deals with career paths of people in agencies 13:39 - What challenges do Kristopher's clients struggle with? 19:07 - Investing in companies 20:38 - Kristopher's technology accelerator buildings 23:59 - The hybrid working environment 27:34 - Kristopher tells about Special Guests, his entertainment booking platform 35:22 - Why eCommerce businesses are on Kristopher's investment wish list

Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up. 2:52 - Kevin explaining his passion for SEO 4:48 - How Kevin starts an SEO process 10:02 - Alternatives to Google's search engine 13:58 - How the SEO world becomes more interesting as a whole 24:55 - How Shopify merchants can use video for SEO 27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording. Topics 3:37 - What makes Video SEO so hard? 6:40 - Scaling up with video 10:26 - Hosting your videos on YouTube 15.16 - Combining multiple content forms in a strategy 18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content 23:57 - General applicable forms of video content 27.05 - Acting tips 30:05 - Using an autocue or not? 33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments

Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up: Topics 4:04 - What makes SEO copywriting hard 7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade? 23:20 - How can we make people better at SEO copywriting? 25:00 - Kate's writing process 29:35 - Improved readability and SEO through web layout 35:05 - What about structured data and backlinks? 38:32 - Pick the CMS that fits your needs Follow Kate on Twitter or check out her website !